QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada

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QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
QUALITY
MEDIA FOR CHILDREN

      2018
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
CONTENTS
                         BUSINESS PARTNERS AROUND
ABOUT US             3   THE WORLD
MAGAZINES            4
BOOK SERIES
SPECIAL SERIES
                     6
                     8
                         BASTEI LÜBBE AG, BAVARIA SONOR LICENSING
RETAIL PROMOTIONS   10
                         (A BUSINESS UNIT OF BAVARIA MEDIA GMBH),
MSZ OWN BRANDS      11   BAYARD, BBC, BLUE OCEAN, DHX MEDIA, DRACCO,
NEW MEDIA           11   DREAMWORKS, EDICART, ENTERTAINMENT ONE,
DVD COLLECTIONS     12
                         FAMOSA, FREMANTLE MEDIA, GALAPAGOS,
NICKELODEON DVD
COLLECTION          13
                         GEOBRA BRANDSTATTER, GEOWORLD GROUP,
MINIMINI+           14   GIOCHI PREZIOSI, GIROMAX, GIUNTI EDITORE
SCOOBY-DOO!         15   S.P.A., HASBRO, HIT ENTERTAINMENT, IMPS,
PEPPA PIG           16   ITI NEOVISION, LEGO, LISCIANI, LUDORUM
NICK JR.
NICKELODEON BASED
                    18
                         ENTERPRISES LIMITED, M4E, MARATHON,
PRODUCTS            19
                         MATTEL, MGA ENTERTAINMENT, NELVANA
WINX CLUB           21   INTERNATIONAL, PARRAGON, PENGUIN BOOKS,
MIA AND ME          22   PHIDAL, PGS ENTERTAINMENT, PGS HK LIMITED,
CARTOON NETWORK     23
                         PRISM ART & DESIGN LIMITED, RAINBOW S.R.L.,
BEN 10              23
LEGO   ®
                    24
                         RAVENSBURGER, SABAN, SCHOLASTIC,
BOOKS – ROMANIA     25   SIMBA TOYS GMBH & CO. KG, STUDIO 100,
COLLECTIBLES        26   TRIDIMENSIONAL TURNER, THE NOVELTY BOOK
PORTFOLIO           27   UNIVERSAL STUDIOS, VIACOM, WARNER BROS.,
                         ZDF ENTERPRISES, ZODIAK KIDS, ETC.
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

   MAGAZINES | BOOKS | DVDS | COLLECTIBLES |
    E-PUBLICATIONS APPS. | INTERNET | VOD

       One of the biggest                             Only top
       publishers for kids                            licences
           in Europe.                                 for kids.
                                 Provider of
                              entertainment for
                               youngsters from
                                    3-12.

                                                                Always
Products of the
highest quality.             ABOUT US…                      up-to-date with
                                                            market trends.

                                Open to new
                               technologies.

            Innovative,                           Well-experienced
      tailor-made products                         and involved
           for children                                 team.
            of all ages.

                                                                  www.msz.com.pl | CATALOGUE 2018   |  3
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

          MSZ TITLES ARE LEADERS IN MANY PUBLISHING SECTORS IN BOTH AUDITED SALES AND READERSHIP

          PRE SCHOOL MAGAZINES

          Peppa Pig | All 3-6                              Nick Jr. | All 3-6                               Dora the Explorer | All 3-6    NEW   Blaze and the Monster    Magic Pocket | Girls 5-8
                                                                                                                                                 Machines | Boys 3-6

          NEW     Wissper | Girls 3-6                    MiniMini+ | All 3-6                              NEW    Shimmer and Shine        NEW   Play-Doh | All 3-6       NEW   Super Wings | All 3-6
                                                                                                                 | Girls 3-6

                                                                                                         READERSHIP                       MSZ is the founding member of
                                                                                                           OF MSZ                         “Maluchy”* (The Little Ones) an
                                                                                                         MAGAZINES –                      independent readership survey designed
                                                                                                            66%*
                                                                                                                                          to give deep insight into both readership
                                                                                                                                          and behavioral patterns of children.
          NEW     Maya the Bee | All 3-6

          *
            Source: Readership among kids. Survey “Maluchy” Kantar Millward Brown wave June 2017, N=902, ZCS index.
          www.millwarbrown.com

4  |  CATALOGUE 2018 | www.msz.com.pl
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

MORE THAN 5 MLN MAGAZINE COPIES IN 2017*

UP SCHOOL MAGAZINES

LEGO® Friends | Girls 6-9                            LEGO® Nexo Knights™                        LEGO® NINJAGO® | Boys 6-12   LEGO® City | Boys 6-12   LEGO® Batman™ Movie
                                                     | Boys 6-12                                                                                      | Boys 6-12

BEN 10                                               Cartoon Network Magazine                   Scooby-Doo! | All 6-9        Mia and me | Girls 5-8   Winx Club | Girls 6-12
| Boys 6-12                                          | All 7-12

                                                                                                    Dedicated TV campaigns for each magazine
                                                                                                    issue combined with press adverts in other kids
                                                                                                    publications is a guarantee of reaching the
                                                                                                    target group.
Safiras | Girls 5-8                                    RO    Genius Kids | Boys 7-11

*
    Source: MSZ Distribution data based on print run estimates from January to December 2017.

                                                                                                                                                        www.msz.com.pl | CATALOGUE 2018   |  5
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

          ESTIMATED SALES OF MSZ BOOKS IN 2017 ARE 1.8 MLN*

          BOOK SERIES

          Paw Patrol. Activity | All 3-6                          Paw Patrol. Story | All 3-6                   Blaze and the Monster             Blaze and the Monster
                                                                                                                Machines. Activity | Boys 3-6     Machines. Story | Boys 3-6

          Bubble Guppies. Activity                                Umizoomi. Edu Activity              Shimmer and Shine. Activity       Shimmer and Shine. Story
          Without Stickers | All 3-7                              | All 3-7                           | Girls 3-6                       | Girls 3-6

                                                                                                                             17 brands in 2018.
                                                                                                                             Wide range of target groups.
          Wissper. Activity | All 3-6                             Wissper. Story | All 3-6

          *
              Source: MSZ Distribution data based on sales estimates from January to December 2017.

6  |  CATALOGUE 2018 | www.msz.com.pl
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

HIGH LEVEL SALES AND BROAD READERSHIP GUARANTEED BY STRONG LICENCES AND TOP CREATIVITY!

BOOK SERIES

Peppa Pig. Activity         Peppa Pig. Story                              Chuggington. Activity         Chuggington. Story
| All 3-6                   | All 3-6                                     | All 3-6                     | All 3-6

NEW   Play-Doh. Activity   NEW
                                 Rodzina Treflików.          NEW
                                                                   PJ Masks. Activity             RO   Magic Animal
      | All 3-6                  Activity | All 3-6                | All 3-6                           Friends
                                                                                                       | Girls 6-11

                                                                               MSZ has a unique distribution and marketing
                                                                               solution that makes books available at every
                                                                               street corner, at a price everyone can afford.
Tip the Mouse. Story               Tip the Mouse. Activity
| All 3-6                          | All 3-6

                                                                                                                             www.msz.com.pl | CATALOGUE 2018   |  7
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

          CHILDREN GROW UP WITH OUR PUBLICATIONS

          SPECIAL SERIES

          Peppa Pig. Hardcover Story    Peppa Pig. Colouring Book      Peppa Pig. Edu Activity      Peppa Pig. Story Activity    Peppa Pig. Clock Book
          | All 3-6                     with Paints | All 3-6          Book | All 3-6               Pack | All 3-6               | All 3-6

          Paw Patrol. Hardcover Story     Paw Patrol. Colouring Book     Paw Patrol. Edu Activity   Paw Patrol. Story Activity   Paw Patrol. Clock Book
          | All 3-6                       with Paints | All 3-6          Book | All 3-6             Pack | All 3-6               | All 3-6

                                                                                  Year by year MSZ gains regular readers owing to
                                                                                  innovative formats and new solutions.
                                                                                  Our books stimulate imagination and develop both
                                                                                  cognitive and manual skills.
          Peppa Pig. Edu Box              Paw Patrol. Edu Box
          | All 3-6                       | All 3-6

8  |  CATALOGUE 2018 | www.msz.com.pl
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

BOOKS CREATED TO DEVELOP AND ENTERTAIN

SPECIAL SERIES

Peppa Pig. Book with           Paw Patrol. Book with       Blaze and the Monster        Wissper. Book with                          Blaze and the Monster Machine.
Press-out Elements             Press-out Elements          Machines. Book with          Press-out Elements                          Colouring Book with Crayons
| All 3-6                      | All 3-6                   Press-out Elements | All 3-6 | All 3-6                                   | All 3-6

Wissper. Colouring Book with            Peppa Pig. I Am Figure        Paw Patrol. I Am Figure         Peppa Pig. EVA Foam Book                                   Paw Patrol. EVA Foam Book
Crayons | All 3-6                       | All 3-6                     | All 3-6                       | All 3-6                                                  | All 3-6

                                                                                                         Învățăm cu                                         5+   Învățăm cu                                       5+

                                                                                                                                           LITERE                                                    CIFRE

                                                                                                               Joacă-te cu eroii preferați și învață                   Joacă-te cu eroii preferați și învață
                                                                                                             să citești și să scrii literele alfabetului!           să scrii cifrele și să numeri până la zece!

Paw Patrol. Book with          My Little Pony. Bath Book            Blaze and the Monster Machines.      RO         PJ Masks.                                    RO         PJ Masks.
Playmate and Figurines         | All 3-6                            My First Puzzle Book | All 3-6                  Educational.                                            Educational.
| All 3-6                                                                                                           Letters | All 3-6                                       Numbers | All 3-6

                                                                                                                                                                     www.msz.com.pl | CATALOGUE 2018   |  9
QUALITY MEDIA FOR CHILDREN 2018 - Media Service Zawada
Quality Media for Children

          TAILOR-MADE PRODUCTS FOR OUR LONG-TERM PARTNERS
                                                                                                                              LEADING BOOK
          RETAIL PROMOTIONS                                                                                                   DISTRIBUTION
                                                                                                                              CHANNELS:

                                                                                                                              • DISCOUNT STORES
                                                                                                                              • SUPERMARKETS,
                                                                                                                                HYPERMARKETS
                                                                                                                              • FRANCHISE CHAINS
                                                                                                                              • MINIMARKETS
                                                                                                                              • CONVIENIENCE STORES
                                                                                                                              • BOOKSHOPS
                                                                                                                              • KIOSKS
          Peppa Pig                  Paw Patrol                  Chuggington                     Tip the Mouse
          | Play with Stickers       | Play with Stickers        | Play with Stickers            | Play with Stickers

                                                                                                    We understand the need to
                                                                                                    differentiate our products in order to
                                                                                                    suit different distribution channels.
                                                                                                    We develop unique solutions for
                                                                                                    individual distributors that fit their
                                                                                                    market position and customer profile.
          Fireman Sam                Peppa Pig               Paw Patrol
          | Play with Stickers       | Edu Activity          | Edu Activity

                                                                                                                        This process boosts the
                                                                                                                        brand. The above examples
                                                                                                                        show how each product
                                                                                                                        is produced for different
                                                                                                                        distributors.
           RO   My Little Pony.    RO    My Little Pony.    RO   My Little Pony.        RO   My Little Pony.
                Educational              Educational             Educational                 Educational
                | Letters                | Numbers               | Shapes                    | Colours

10  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

WE CREATE OUR OWN BRANDS AND BENEFIT FROM YEARS OF PUBLISHING EXPERIENCE

MSZ OWN BRANDS

Magic Pocket                    Magic Stars                    RO   Genius Kids
| Magazine PL, RO               | DVD Collection                    | Magazine RO

Truly original design by Media Service Zawada. It encourages the development of children’s
interests and hobbies, and keeps readers up with the latest trends.

NEW MEDIA
                                                                                                                                           AVAILABLE
E-Publications. Quality Media for Children                                                                                                 FOR TABLETS
We make books and magazines even more entertaining and closer to kids' expectations.                                                       AND SMARTPHONES

"Mamy i MiniMini +" e-magazine                     "Scooby-Doo!" e-books             "Świat Bajek" e-books                     "Peppa Pig" Book with Multimedia
| Interactive magazine targeted at parents of      | A great tool to learn English   | The "Świat Bajek" series recreates      Addition | QR code inside the book
kids aged 3-6. In the parenting section, current   vocabulary and discover many      the most beautiful classic fairy tales.   and film made of static pictures
topics that are of interest to every parent are    funny stories for Scooby-Doo      So far we have published 4 stories.       with voice-over.
discussed. The magazine contains games for         fans! Available on Google Play.   Available on Google Play.
kids. Available on Google Play.

                                                                                                                                  www.msz.com.pl | CATALOGUE 2018   |  11
Quality Media for Children

          FAVOURITE TV SERIES

          DVD COLLECTION

          Peppa Pig. Special Issue with DVD | All 3-6   Wissper. DVD Collection | All 3-6              Mia and Me. DVD Collection | Girls 5-8

          Winx Club. DVD Collection | Girls 8-12        Scooby Doo! Special Issue with DVD | All 6-9   NEW   Magic Stars | Girls 4-9

          Marketing DVDs alongside high circulation magazines yield spectacular sales results.

12  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

KIDS CAN WATCH OVER AND OVER AGAIN

NICKELODEON DVD COLLECTION

Paw Patrol | All 3-6                 Blaze and the Monster Machines | All 3-6   Dora and Friends | All 3-6

                                                                                 Mass market
                                                                                 distribution
                                                                                 through print
Dora the Explorer | All 3-6          Shimmer & Shine | Girls 3-6                 media channel
                                                                                 ensures
                                                                                 unprecedented
                                                                                 availability and
                                                                                 sales. The MSZ
                                                                                 high volume
                                                                                 system ensures
                                                                                 good returns for
                                                                                 licencors.
SpongeBob | All 6-11                 Teenage Mutant Ninja Turtles | Boys 6-11

                                                                                                  www.msz.com.pl | CATALOGUE 2018   |  13
Quality Media for Children

          REMARKABLE COMBINATION OF THE REAL AND MAGIC WORLD!

          MINIMINI+
          Magazine | Close cooperation with MiniMini+ channel

                                                                                                                                        SALES OF
                                                                                                                                        MINIMINI+
                                                                                                                                      MAGAZINE GREW
                                                                                                                                         BY 49%*

                                                                                                                                                                                  Little Fan Special Issue
                                                                                                                                                                                  | Premium Covermount

                                                                                                                                                             Activity             Special Issue
                                                                                                                                                             | Educational Book   | Premium
                                                                                                                                                                                  Covermounts

          *
              Source: ZKDP data for May 2016, average sales 19 049 copies, total print run 39 709 copies vs May 2017, average sales 28 477, total print run 39 802 copies.

14  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

TOP MAGAZINE FOR SCOOBY-DOO'S FANS!*

SCOOBY-DOO!
Magazine | Always accompanied by great covermount

                                                                                                                 zine
                                                                                                               ga
                                                                                                             T

                                                                                                       ma
                                                                                                            S
                                                                                                         BE

                                                                                                                                 n
                                                                                                                               re
                                                                                                                for child

                                                                                                                                                                            Interactive book
                                                                                                                                                                            targeted at kids
                                                                                                                                                                            aged 6-9.

                                                                                                                                         E-book
                                                                                                                                         | E-version of printed book

                                                                                                                                         Special issue with DVD
                                                                                                                                         | Some specials for Scooby-Doo fans provide
                                                                                                                                         even more entertainment and fun

*
    Source: Readership among kids, who have Scooby-Doo! toys. Survey “Maluchy” Kantar Millward Brown wave June 2017, N=902, ZCS index.

                                                                                                                                                                       www.msz.com.pl | CATALOGUE 2018   |  15
Quality Media for Children

          LOVED BY KIDS, APPRECIATED BY PARENTS

          PEPPA PIG
          Magazine | Always with great covermount

                                                                                                                                         NO.1
                                                                                                                                    IN READERSHIP
                                                                                                                                  AMONGST MONTHLY
                                                                                                                                   MAGAZINES FOR
                                                                                                                                      TG ALL 3-6!*
                                                                                                                                                                               Limited Edition
                                                                                                                                                                               | Workbook with a Toy
                                                                                                                                       Strong brand position
                                                                                                                                       throughout the entire
                                                                                                                                       pre-school market!
                                                                                                                                       High parental trust and
                                                                                                                                       child brand loyalty!

                                                                                                                                                                               Special Issue
                                                                                                                                                                               | DVD with Peppa Series

                                                                                                                                                                 Special Issue                         Peppa Pig
                                                                                                                                                                 | Premium Covermounts                 | DVD with Peppa Series
          *
              Source: Readership among kids aged 3-6 years. Survey “Maluchy” Kantar Millward Brown wave June 2017, N=902, ZCS index.

16  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

THE HIGHEST QUALITY OF PEPPA PUBLICATIONS PREPARED IN COOPERATION WITH SPECIALISTS

Activity                     Edu Story                           Story                            Educational Book                     Colouring Book
| Fun with Stickers          | Exercises with Peppa              | Hardcover                      | Edu Story                          | 500 Stickers

Wipe and Clean             Activity                   Paperback Story Book             Colouring Book                  Tablet-shaped Story
| Activity Book with a Pen | Press-out Elements       | Peppa's Great Adventures       | Book with Paints              | Book, with QR code, Voiceover

Board Book                Colouring Book                       Jigsaw Puzzle Book                                    Edu Puzzle Book
| Story                   | Book with Crayons                  | Colour Your Puzzles                                 | Numbers

                                                                                                                           www.msz.com.pl | CATALOGUE 2018   |  17
Quality Media for Children

          SYNERGY WITH NICK JR. CHANNEL QUARANTEED BRAND STRENGHT AND AWARENESS

          NICK JR.
          Magazine | Fun and education in the company of kids’ favourite characters

                                                                                      Special Issue                   Limited Edition
                                                                                      | Magazine and Colouring Book   | Magazine with a Toy

                                                                                      Paw Patrol | DVD Collection     Paw Patrol | Book with DVD

                                                                                      Paw Patrol | Activity           Paw Patrol | Story

18  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

A LOT OF FUN FOR EVERY CHILD

NICKELODEON-BASED PRODUCTS

Nick Jr. Limited Edition                              Dora the Explorer Magazine                               Dora the Explorer                              Dora and Friends
| Premium Covermount                                  | No. 1 in readership*                                   | DVD Collection                               | DVD Collection

    Shimmer and Shine                                            Shimmer and Shine                                                        Shimmer and Shine
    | DVD Collection                                             | Book with DVD                                                          | Book with Playmate and Figurines

Shimmer and Shine | Activity                                     Shimmer and Shine | My First Puzzle Book                                 Shimmer and Shine | Story
*
    Source: Readership of bi-monthly magazines among girls aged 3-6. Survey “Maluchy” Kantar Millward Brown wave June 2017, N=902, ZCS index.

                                                                                                                                                                                 www.msz.com.pl | CATALOGUE 2018   |  19
Quality Media for Children

          TOP LICENCES FOR KIDS UNDER ONE BRAND

          NICKELODEON-BASED PRODUCTS

          Blaze and the Monster        Blaze and the Monster             Blaze and the Monster                       Blaze and the Monster Machines
          Machines | Magazine          Machines | Activity               Machines | Story                            | Colouring Book with Crayons

          Blaze and the Monster               Blaze and the Monster                              Blaze and the Monster Machines
          Machines | DVD collection           Machines | Book with DVD                           | Book with Playmate and Figurines

          Blaze and the Monster Machines      Blaze and the Monster          Blaze and the Monster           Blaze and the Monster Machines   Blaze and the Monster Machines
          | Colouring Book with Paints        Machines | Board Book          Machines | Activity Book        | Activity Book with a Toy       | Clock Book
                                                                             with a Pen

20  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

REMARKABLE COMBINATION OF THE REAL AND MAGIC WORLD!

WINX CLUB
Magazine | Each issue contains a unique gift referring to the world of WINX

                                                                                                                                 SALES
                                                                                                                             OF WINX CLUB
                                                                                                                              MAGAZINE
                                                                                                                                 GREW                                         DVD Collection | TV Series
                                                                                                                                BY 12%!*

                                                                                                                                                                              Special Issue | Magic Girl Figurines as Covermount

*
    Source: ZKDP data for March 2016; average sales 26 466 copies, total print run 44 984 copies vs March 2017; average sales 29 546 copies, total print run 39 874 copies.

                                                                                                                                                                                              www.msz.com.pl | CATALOGUE 2018   |  21
Quality Media for Children

          NO. 1 IN READERSHIP*

          MIA AND ME
              Magazine | Comics, Posters, Games and Competitions

                                                                                                                                          SALES
                                                                                                                                      OF MIA AND ME
                                                                                                                                        MAGAZINE
                                                                                                                                         GREW BY
                                                                                                                                          24%!**

                                                                                                                                                                                   DVD Collection | TV Series

                                                                                                                                                                                   Special Issue | Premium Covermount

          *
              Readership of bi-monthly magazines among girls aged 6-12. Survey “Maluchy” Millward Brown wave June 2017, N=902, ZCS index.
          **
              Source: ZKDP data for January-May 2016; average sales 17 908 copies, total print run 41 450 copies vs January-May 2017; average sales 22 121 copies, total print run 29 979 copies.

22  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

SALES OF CARTOON NETWORK MAGAZINE GREW BY 8%!*                                                                                                       A ‘MUST-HAVE’ MAGAZINE FOR BOYS!

CARTOON NETWORK                                                                                                                                      BEN 10
Magazine | Each issue with trendy covermount                                                                                                         Magazine | Each issue with cosmic covermount

                                                                                                                                                                                    A STRONG-LICENCE
                                                                                                                                                                                    CHARACTER AND PRO-
                                                                                                                                                                                    CREATIVITY CONTENT
                                                                                                                                                                                    WITH ADD-ONS IS
                                                                                                                                                                                    IRRESISTIBLE FOR THE
                                                                                                                                                                                    TARGET READER.

         Cartoon Network Magazine Special Issue                                        Cartoon Network Presents
         | Always with premium gift                                                    | PC game or movie

*
    Source: ZKDP data for February 2016; average sales 23 398 copies, total print run 39 826 copies vs February 2017; average sales 25 268 copies, total print run 39 989 copies.

                                                                                                                                                                                                 www.msz.com.pl | CATALOGUE 2018   |  23
Quality Media for Children

          LEGO® MAGAZINES ON TOP OF SALES!*

          LEGO® MAGAZINES
                                                                                                                                                                                                                          Kid’s Favourite
                                                                                                                                                                                                                          magazines,
                                                                                                                                                                                                                          always
                                                                                                                                                                                                                          accompanied
                                                                                                                                                                                                                          by high
                                                                                                                                                                                                                          quality
                                                                                                                                                                                                                          covermount.
          LEGO® NEXO KNIGHTS™                               LEGO® NINJAGO®                                    LEGO® City                                         LEGO® BATMAN™
          | Magazine                                        | Magazine –                                      | Magazine –                                       | Movie Magazine
                                                            No. 1 in sales*                                   No. 1 in readership**

          LEGO® NINJAGO® Movie™                                RO     LEGO® BATMAN™                            RO     LEGO® BATMAN™
          | Special Issue                                             | Activity + Insert                             | Journal

          LEGO® Friends                                     LEGO® Friends Presents                            LEGO® Friends                                      LEGO® Elves
          | Magazine                                        | Magazine with DVD                               | Special Issue                                    | Magazine
          *
           Source: ZKDP data for May 2017, LEGO® Ninjago® Magazine average sales 55 652 copies, total print run 64 756 copies; LEGO® NEXO KNIGHTS™ Magazine average sales 51 033 copies, total print run 64 537 copies,
          LEGO® Friends Magazine average sales 43 311 copies, total print run 49 814 copies. ** Readership of all magazines. Survey “Maluchy” Kantar Millward Brown wave June 2017, N=902, ZCS index.

24  |  CATALOGUE 2018 | www.msz.com.pl
Quality Media for Children

GIRLS' FAVOURITE TITLES WITH THE MOST POPULAR PONIES IN EQUESTRIA

BOOKS – ROMANIA

My Little Pony                     My Little Pony. A Visit to     My Little Pony                       My Little Pony
| Book with Paints                 the Doctor | Activity Book     | Magical Colouring                  | Creative Colouring

My Little Pony                My Little Pony                    My Little Pony                        My Little Pony
| Holiday Diary               | Stuck on Stories                | Puzzle Book                         | Bath Book

My Little Pony - The Movie   My Little Pony - The Movie         My Little Pony - The Movie   My Little Pony - The Movie
| Movie Storybook            | Jumbo Activity Book              | Friendship Journal         | Colouring Book

                                                                                                                              www.msz.com.pl | CATALOGUE 2018   |  25
Quality Media for Children

          AN EXCITING NEW BUSINESS ENDEAVOUR USING STRONG BRANDS OF HIGH RECONGNIZABILITY AMONG KIDS

               WINX          Winx Club | Flow Packs with Figurines
               CLUB

            COLOURING        Colouring Pack | Peppa Pig | Paw Patrol | Chuggington | Blaze | Wissper
              PACK

             MY LITTLE       My Little Pony | Tattoos   RO
              PONY

26  |  CATALOGUE 2018 | www.msz.com.pl
PORTFOLIO 2018
POLAND                                          ROMANIA
MAGAZINES               BOOKS                   MAGAZINES                    FP
Scooby-Doo!             Blaze and the Monster   Ben 10                       My Little Pony tattoos
Cartoon Network         Machines                Mia and Me                   Transformers
Ben 10                  Tip the Mouse           Genius Kids                  Miles From Tomorrow
Winx Club               Chuggington             Magic Pocket                 Winx Club
Magic Pocket            Peppa Pig                                            Mia and Me
Safiras                 Paw Patrol              BOOKS
MiniMini+               My Little Pony          My Little Pony               HUNGARY
Peppa Pig               Shimmer and Shine       My Little Pony Movie         BOOKS
Nick Jr.                Wissper                 Paw Patrol                   Paw Patrol
Mia and Me              Maya The Bee            LEGO® City
LEGO® City              Animal Club             LEGO® Friends
LEGO® Batman™           Play-Doh                LEGO® DC Comics
LEGO® NEXO KNIGHTS™     Rodzina Treflików       LEGO® Elves
LEGO® Elves             PJ Masks                LEGO® Batman™ Movie
LEGO® Friends                                   PJ Masks
LEGO® NINJAGO®          DVDs                    Magic Animal Friends
Blaze and the Monster   Mia and Me              Shimmer and Shine
Machines                Winx Club               Blaze and the Monster
Play-Doh                Scooby-Doo!             Machines
Super Wings             Tip the Mouse           Carotina
Dora the Explorer       Peppa Pig               Monster High
                                                                             CONTACTS
Shimmer and Shine       Dora the Explorer       Barbie
Maya the Bee            Dora and Friends        Farmyard Friends        PL   POLAND – Head Office
                                                                             Andrew Przesmycki – General Director
Wissper                 Blaze and the Monster                                e-mail: a.przesmycki@msz.com.pl
                                                                             tel.: (+48 22) 870 53 43
                        Machines                DVDs                         www.msz.com.pl
                        Teenage Mutant Ninja    Mia and Me              RO   ROMANIA
                        Turtles                 My Little Pony               Mariana Jderu – Managing Consultant
                                                                             e-mail: mariana.jderu@mszp.ro
                        SpongeBob                                            tel: (+40) 722 329 804
                        Paw Patrol                                           www.mszp.ro
                                                                        HU   HUNGARY
                                                                             Andrea Mátyás – Country Manager
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Copyright © 2018 Hanna-Barbera SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera. WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s18) | HASBRO and its logo, MY LITTLE PONY, PLAY-DOH and all related characters are
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