QUICK SERVICE RESTAURANTS - is pleased to present a Special Franchise Focus on Because life has to be enjoyed! - Canadian Franchise ...
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is pleased to present
a Special Franchise Focus on
QUICK SERVICE
RESTAURANTS
Because life has to be enjoyed!
FEATURED IN THIS EDITION: Fatburger�������������������������������������������������� 53 www.fatburgercanada.com Fresh Burger��������������������������������������������� 54 www.fresh-burger.com La Prep�������������������������������������������������������� 58 www.laprep.com Mr. Greek�����������������������������������������������������57 www.mrgreek.com/franchising Pizza Pizza������������������������������������������������� 55 www.pizzapizza.ca/franchising Quesada Burritos & Tacos������������������ 56 www.quesada.ca
Special Focus: Quick Service Restaurants
Delicious and Nutritious Food
for a World on the Go
Every lunch hour throughout the country, thousands of
hungry Canadians wrack their brains over what to eat. If they
didn’t pack a lunch, they’ll likely make their way to one of
Canada’s more than 75,000 food service franchise units. It’s a
fact: Canadians love to dine with the franchise model. More
Canadian Franchise Association (CFA) members are involved in
the food service industry than any other sector, and with good
reason. The food services sector makes up a significant portion
of the franchise industry’s total growth, and continues to thrive.
When it comes to keeping up with the fast-paced lifestyle of
hardworking Canadians, quick service restaurant franchises are
on the ball. According to IBISWorld, a provider of independent
market research, increased consumer spending and ongoing
product innovation by quick service restaurants has renewed
consumer interest in “fast food”. Products with higher profit
margins have been put front and centre at quick service
restaurants, resulting in an increase in the average industry
profit margin. According to a 2018 IBISWorld report, quick service
restaurants are a $26-billion industry in Canada, with annual
growth of 4.1 per cent between 2013 and 2018.
This special section looks at the emergence of the quick service
restaurant franchise model, and how it relates to the Canadian
food service industry as a whole. It also highlights the franchises
that are making convenience a top priority for their busy
customers. Read on to discover the franchise opportunities
available in this appetizing segment!
Franchise Canada November | December 2018 51
The Foodservice Industry in Canada – An Overview
Annual Sales: Share of GDP: Number of indirect jobs:
$75-billion 4.0% 283,000
In 2014, Canadian households
Share of Canadian
Number of direct jobs: spent an average of
workforce:
1.2-million 6.9% $2,229
at restaurants.
Number of establishments:
(full service restaurants, limited
service restaurants, caterers,
18-million
restaurant visits per day in Canada
drinking places)
94,000
40% Millennials and
Baby Boomers
of franchises are restaurants
are two of the key guest age segments, as they are visiting
restaurants more frequently
45%
Percentage of people
Seven in 10
18-to-34-year-olds use a smartphone or tablet to look up
who visited a restaurant restaurant directions/locations/hours of operation, while four
daily in 2014 in 10 use them to order takeout or delivery
CFA, Restaurantinvest.ca, Restaurants Canada, restaurantscanada.org, Statistics Canada
52 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online
Food Service in Canada
Canadians love to eat! Restaurants Canada, the national association for food service, reports that
Canada’s restaurant industry generates $85-billion in annual sales, which equals four per cent of Canada’s
economic activity. According to Restaurants Canada’s Food Service Industry Forecast, between 2017 and
2021, commercial food service sales will grow by an average of 3.9 per cent annually. Adjusted for menu
inflation, real sales will grow by 1.2 per cent; keeping pace with Canada’s population growth.
3.9% $78- BC, ON, QC
billion
Between 2017 and 2021, At the provincial level, British Columbia,
commercial food service Ontario and Quebec will boast the strongest
sales will grow by an average food service sales growth in 2017 and 2018.
By 2021, commercial
of 3.9% per year. Adjusted convenient.
food service sales will
for menu inflation, real sales
grow to $78-billion.
will grow by 1.2%.
DID YOU KNOW?
Franchise Canada November | December 2018 53
Types of Restaurants
Some franchise models are very easy to define. Quick service restaurants, for example, and, on the
other end of the spectrum, fine dining. But then there are those in between, like fast casual, that sit
somewhere in the middle.
Quick Service Restaurants:
Quick service restaurants have a focused menu and food is usually ordered at a counter and then brought
to a table or taken out to eat. Many quick service restaurants offer drive-thru ordering for customer
convenience.
Also in the quick service category are fast casual restaurants. These establishments feature an ordering
counter like quick service restaurants, with accoutrements like non-plastic cutlery and dishes and a
made-to-order menu. Fast casual is generally considered to be positioned between quick service
restaurants and casual dining restaurants.
FOCUS ON GREAT FOOD AND
FRANCHISEE PROFITABILITY
LIMITED MENU
= LOW OPERATING COST = LOW INVESTMENT
= $$$$$ FOR YOU
Looking for
Single and Multi-Unit Operators
in Ontario, Quebec and Alberta.
CALL NOW Tastes Good Like A Hamburger Should!®
(416) 587-7639 WWW.FRESH-BURGER.COM
FRANCHISING@FRESH-BURGER.COM
54 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online
Full Service Restaurants:
Full service restaurants can be categorized by having a large menu and offering table service attended
by wait staff. Within full service restaurants, further sub-categories can be defined, such as:
Fine dining, featuring an upscale menu in a formal atmosphere
Casual dining, featuring moderately-priced food in a more relaxed atmosphere
Casual dining restaurants attract guests for a number of reasons, including the casual atmosphere, menu
options, and family-friendly environment (with special menus and considerations for children and seniors).
INVEST
IN LOCAL
now franchising coast-to-coast
• Receive industry-leading training
• Enjoy great marketing and
operational support
• Benefit from over 50 years
of success
• Join a network of more than
750 stores
• Proud to be involved
in our community
FRANCHISES AVAILABLE
WWW. PIZZAPIZZA.CA/FRANCHISING
1-800-263-5556
FRANCHISINGINFO@PIZZAPIZZA.CA
Franchise Canada November | December 2018 55
What do Canadian consumers want from their
foodservice experience? (Restaurants Canada: The Discerning Diner, 2015)
How restaurant customers have used their tablets or
smartphones in the past year:
Look up directions/locations/ 49%
hours of operation
Order takeout or delivery 24%
Use rewards or special deals 23%
Look up nutritional information 15%
Make a reservation through an app/website 12%
Pay for a meal 8%
None of the above 41%
108 LOCATIONS
& COUNTING!
NOW IS THE TIME TO
GET ON BOARD!
Why Quesada? It’s easy!
• Canada’s fastest growing Mexican QSR.
• Low initial investment.
• Hands-on support.
• Steady same store sales growth.
WE’VE GROWN FROM 9 TO 108 LOCATIONS
IN LESS THAN 6 YEARS! • Multi-Unit contracts available.
108
92
78
55
37 Contact us today.
Tom O’Neill, President
19
9 1-866-854-2400 Ext. 101
tomoneill@quesada.ca
2012 2013 2014 2015 2016 2017 2018
quesada.ca/franchising
56 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online
61%
of Canadians agree ‘strongly’ or ‘somewhat’ that: “Restaurants provide tastes and flavours that aren’t easily
duplicated at home.”
How interested are consumers in using technology options at table-service
restaurants?
Self-service, touch-screen kiosks for ordering:
9% 13% 29% 20% 29%
Menus on iPads/Tablets:
11% 14% 27% 20% 28%
Electronic ordering system at the table:
10% 16% 28% 20% 27%
Definitely interested Very interested
Somewhat interested Not particularly interested
Not at all interested
AVILABL
E
NOW!
Why Markha
and Steelme
Rogers Cen
?
tre
Woodbrid
ge
Brampton
• 30 Years of Traditions & Success
• Established & Recognizable Brand
• Award winning Greek restaurant
and franchise Danforth
• Our leadership is committed and North Toronto.
passionate about driving Mr. Greek® Mississauga
forward into an exciting new era Oakville
Burlington
Current Develop
Opportunitiesment
JOIN OUR GROWING FAMILY
Contact
Jon Diniz 647.993.3266 jon.diniz@mrgreek.com www.mrgreek.com/franchising
Franchise Canada November | December 2018 57
How often do consumers eat out?
Quick service restaurants:
39% 42% 16% 3%
Table-service restaurants:
27% 41% 28% 4%
Order food for delivery/takeout:
19% 39% 26% 17%
Heavy (at least once a week) Medium (at least once a month)
Low (at least once every six months) Hardly (once a year or less)
61% of Canadians agree ‘strongly’ or ‘somewhat’ that: “Restaurants
provide tastes and flavours that aren’t easily duplicated at home.”
58 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.OnlineYou can also read
