RATE CARD IRONMAN 70.3 - World Championship - Electric Ink
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IRONMAN 70.3
World Championship
RATE CARD
IRONMAN triathlon represents the pinnacle of endurance
sport worldwide. This glamorous, hi tech, sexy sport
carries an almost mystical image. This is showcased in
the ultimate participant keepsake.
This coffee table keepsake print and digital mag gives advertisers the ideal platform to engage with this elusive, passionate
and affluent audience in the weeks before the IRONMAN 70.3 World Championship and will be on sale for three months after
race day. Digital copies will be emailed to entrants two weeks prior to the race and the same hard copies sponsors receive will
be received in print format by each participant. Its sister publication will be on sale in bike shops and on newsstands across SA.
Electric Ink publishes a high gloss, deep read magazine for the massively popular Standard Bank IRONMAN
70.3 SA in Buffalo City, Standard Bank IRONMAN African Championship in Nelson Mandela Bay and the
Standard Bank IRONMAN 70.3 Durban. The triathlon world descends on SA for the first time in September 2018,
with Nelson Mandela Bay hosting the IRONMAN 70.3 World Championship.
All participants to each of these events will receive a digital copy of IRONMAN magazine. The scale of the events plus
retail sales nationwide make this SA’s biggest triathlon magazine.
What truly sets IRONMAN apart from other sports is its ability to allow ordinary men and women the chance to become
heroes through an extraordinary journey of self exploration and reflection. Every athlete that crosses the finish line
becomes part of a select group of people who have transcended the ordinary and reached a level that conventional
wisdom deems unattainable. In turn, they inspire thousands of others who witness the true strength of the human spirit
and the incredible endurance threshold of the human body. No other event can provide the same acclaim, prestige and
global presence – simply because no other event is IRONMAN!
ADVERTISING
RATES
Full page R29 500
DPS R45 000
IFC DPS R54 000
IBC R39 000
OBC R39 500
Half page R19 500
Quarter page R12 500
Above rates exclude agency commission and VAT
• Special positions inside first20 pages add 15%
• Advertorialprices add 10% for design & editing
• Loose and stitched insert rates on request
DEADLINES
Booking deadline: 1 Aug 2018
Material deadline: 8 Aug 2018
Mailing date: 18 Aug 2018
Event date: 1-2 Sept 2018
ENQUIRIES
Commercial Manager
ABRÉ ROUX
abre@electricink.co.za
021 438 5972 • 078 099 5473
Operations Executive
NAZLEEN JONES
naz@electricink.co.za
021 438 5972 • 076 891 8970
Publisher
PAUL INGPEN
paul@electricink.co.za
082 990 8408
Publishers of SA’s hottest coffee table magazines.
MATERIAL REQUIREMENTS
DPS 300 x 460mm TRIM: Note that our page size is larger than
most other magazines: 300 x 230mm
FULL PAGE 300 x 230mm BLEED: Please add 5mm bleed on each edge of
your advert and include crop marks
1/2 PAGE V 300 x 110mm TYPE: All text to be at least 10mm from edges.
For DPS ads please keep 30mm clear of text in
1/2 PAGE H 150 x 230mm the centre for the gutter area
Rate card can be downloaded All digital material to be supplied in PDF format at 300dpi in CMYK with fonts
from www.electricink.co.za embedded. Colour proofs or epsons must be supplied with all advertisements.
SA’S
BIGGEST
TRIATHLON
MAGAZINE
IRONMAN 70.3 World Championship
RATE CARD
Triathlon SBR (Swim Bike Run) is an extended version of
IRONMAN race magazine, available on newsstands across
South Africa. The unique, large format, high-gloss publication
– Southern Africa’s biggest triathlon mag – includes training
advice from the world’s authorities, personal travel and race
reviews, gear tests, big name interviews and a whole lot more.
December) coinciding with the sale of hours non-stop, some up to 17 hours
copies of an IRONMAN race-branded to make the dramatic midnight cut
version, allowing IRONMAN athletes off. As such, a lot of swimming, cycling
to soak up the full race experience. and running preparation is required,
IRONMAN events are by far the let alone the spend on gear for each
This glamorous, hi tech sport and its biggest triathlon events locally and discipline, plus travel costs.
World Championship flagship event globally. Typically, entrants train Triathlon SBR and IRONMAN
in Hawaii carries an almost mystical for 4-6 months to prepare for their race mags combine the best local
global image which is showcased in biggest day out in the year.IRONMAN content with international content,
the ultimate triathlon mag and VIP magazine includesevent specific sourced in partnership with credible
event participant keepsake, Triathlon information to each entrant of the international editors, thus delivering
SBR (Swim Bike Run) and the official 3 local IRONMAN events in PE, a uniquely insightful, pertinent, high
IRONMAN SA race magazines. Durban and East Londonwhich quality read. This unique content and
Triathlon SBR magazine is a high effectively covers SA’s tri season. high quality coffee table packaging
gloss large-format mag sold on The full distance Championship has made the magazine by far the
newsstands for R69.90. It is available event sees super-fit athletes biggest circulation triathlon magazine
quarterly (March, August and competing for an average of over 13 in South Africa over the past 8 years.
Rate card can be downloaded on www.electricink.co.za
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