Re-Designing the VC Industry - Equity Crowdfunding Platform Powered by Blockchain
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Re-Designing the VC Industry
Equity Crowdfunding Platform Powered by Blockchain
www.bloomio.com
ABOUT BLOOMIO Equity crowdfunding platform connecting startups with individual investors.
We help startups to raise funds and individual investors to tap into the venture capital arena.
We connect
individual investors
with promising
startups and we
deploy an ecosystem
to optimize the
benefits of all
relevant
stakeholders
Founding Year Raised Capital Headquarter Reference
2017 1.4 M CHF Zug, Switzerland www.bloomio.com
Our Customers
Investors Startups
Illiquidity Lack of Capital Ambiguity Regulatory
Entry barriers for
individual investors barriers
Addressing Traditional VC Issues
For
Investors
Challenges of Traditional VC Industry
For
Startups
Lack of effective business education
Lack of advice from VC
Constraints to access venture capital
18
Unmet stakeholder's needs inform the territory where Bloomio plays
Untapped area
Investors’ needs
COMPETITIVE LANDSCAPE
Startups’ needs
19
A Full Rounded Investment Experience
Competitors’ activity
Any illiquid asset: private equity, debt, IP, real estate, etc. can be split
Securitization Vehicle into very small parts (tokens). Public ledger on Ethereum blockchain Limited
allows to own an illiquid asset by many small investors
Risky investment is insured by a special fund covering
Insurance Vehicle None
bankrupted projects.
Secondary Market Tokens can be traded on the Secondary Market Limited
Expert Ranking Unique 5-stars methodology to assess startups and SMEs. A
None
dedicated ranking agency for startups/SMEs in longer term.
VC and PE funds can use Bloomio infrastructure for fund
Funds Tokenization management and co-investment None
20
Benefits for Investors and Startups
Unique Investment Faster fundraising
Opportunities
Small Ticket Size for Comprehensive due
Retail Investors diligence process
Liquid Exit
Ease of deal
structuring
Thoughtful Investment
Decisions Smart money
21
PLATFORM LIVE ON BLOOMIO.COM
Platform Demo Released
Platform has been
presented to the
shareholders in
Feb. 2019 Available on
23
What is Next?
Equity Crowdfunding Trading Lending
Q3’19 Q4 ‘19 Q1 20
Full experience
digital investment
platform
Re-designing the venture capital industry
24Thank You For Enquiries: Francesco De Santis Bloomio CMO FD@bloomio.com
Back Up
A 5 star scoring
system to identify Startups are evaluated vs. 5 strategic KPIs
Team, Product Idea, Innovation, Product State and Process maturity have been identified as main
startup’s potentials factors for the startup success.
Voting System
Investors can vote for startups they like. Startup popularity is another angle for investors to look at a
startup and can help fund managers to select investment targets
Independent Experts Board
The board represented by industry experts will evaluate startups assigning them rankings from 1 to
5 starsStartups Accessing Key Services for Fundraising
Listing & Reporting Industry Experts
Registration is free of charge Due diligence is done by independent
• Information about co-founders industry experts
is mandatory • Experts create due diligence
• Startups can select KPIs to reports and rank the startup
present quarterly or fill in • Ranking is available for everyone
quarterly report templates • Due diligence reports available to
• Quarterly reports are available investors
to investors and fund manager
Bloomio Fund Acceleration Services
• The fund will provide consolidated funds
• Advices from industry experts
from crowd investors for equity
• Marketplace for 3 rd party
• The fund provides guidelines for the pitch
services: hiring services,
information and lists the round on the
accounting services,
platform
identifying patent ideas for
• The fund helps preparing the shareholder
filing, etc.
agreementPartnershi
psBlockchain Technology
Banking and Security Background
Independent Expert Board
Brings the highest financial
standards to equity
crowdfunding
Swiss Quality
Innovative Due Diligence ProcessTransparency
Improved
liquidity
No
Blockchain is a crucial enabler to overhead
disrupt the VC industry
Low
entry Risk
barriers sharingThe Crowd Is Ready to Invest
A research conducted by Bloomio in collaboration with IMD business school shows a high appeal to startup investments,
amongst individual investors, if their “pain points” are addressed
11% 11%
11% 12%
27%
Have you 11% How much do 12%
thought about you consider to What is your 19% The biggest 35%
investing in main driver to concern when
invest in
startups? invest in investing in
startups?
startups? startups?
(yearly) 54%
23%
89% 50%
High Profit
23%
Yes No Below 10 K Between 10 and 50 K Investing in something you believe in
Too high financial risk Illiquidity
Between 50 and 100 K Above 100 K
Portfolio Diversification Scam Risk Other
OtherUser’s Dashboard Structure Like an e-Banking Portal
Users are empowered to a full rounded investment experience directly from their dashboard
Buying Selling Withdraw
Adding Cash Tokens Money
Tokens
• Adding cash is free of • Tokens bought at • Selling tokens at a
charge (credit card Withdrawal of money is
Initial Token Offering liquidity event
processing fee is applied) are free of charge ! (startup IPO/M&A) is charged 1% of the
free of charge transferred amount +
• Cash is converted to • Transaction fee of 7% profit fee
Bloomio Stable Coins at 3% is charged when • Selling tokens on
the fixed rate (1 coin = $1 buying startup/fund Bloomio Secondary
tokens Market is charged
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