Retail, FMCG and consumer - Trends & Technology 2019 - sdwan solutions
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Retail, FMCG and
consumer
Trends & Technology 2019
Technology trends & insights and how
they will impact YOUR business in 2019
COMPILED BY:
WWW.SDWAN-SOLUTIONS.CO.UK
“At SDWAN Solutions we believe that nothing should stand in the way of progress, and technology
should be used to the full to achieve what previous generations could only dream about.
You are experts in your own field, you don’t need to be experts in the latest networking technology –
that’s our job – you can trust us to provide the best network infrastructure to underpin and enable
your technological advances within your field.”
Anthony Senter – Managing Director, SDWAN Solutions
Blurification of lifestyles – as millennials mature and earnings Reasons to buy online – Convenience, price and free
increase, and baby boomers become au fait with technology shipping were the three top reasons to buy in the US last
and rename themselves the ‘irresponsible generation’, with few year. This was pretty much as standard across all
family and financial ties, there is a common ground amongst demographics. Brand reputation and loyalty rewards
them as consumers – primarily, online. They seek experience, followed 4th and 5th respectively.
excitement even, comfort, luxury even, and many have the [source: https://www.bigcommerce.com/blog/omni-channel-retail/#why-us-consumers-shop-where-
disposable income to pay for it. they-shop]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
Omnichannel retail - a single touchpoint is not enough to Social shopping – different demographics may surprise
entice the new consumer in store. Brands need to grab you. Recent study by Big Commerce, found that only
their attention on every touchpoint, at every hub and on 11.8% of Gen-Z shops on Facebook, while nearly 25% of
every digital platform. Oh, and did we say you have to Baby Boomers shop on the social platform. Millennials,
have a different, yet engaging story to tell on every one? meanwhile, prefer to buy products they discover on
Conversion’s tough these days! Instagram and Snapchat. They often do this on the move
comparing one store’s products against another’s.
[source: BigCommerce’s 2018 Omni-Channel Retail Report]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
Online in general - e-commerce revenues are Fast moving goods move even faster!- E-commerce
predicted to exceed USD 4 trillion USD in 2020. More is growing at four times the rate of offline sales. Global
digitally savvy consumers will spend more time online, online FMCG sales are expected to double in five years
deciding what to buy and from whom before entering and by 2022, FMCG e-commerce will comprise around
stores. 10 to 12% percent of global FMCG sales.
[Source: https://dksh.com/hk-en/insights/seven-fmcg-trends-to-watch-out-for-2019] [Source: https://dksh.com/hk-en/insights/seven-fmcg-trends-to-watch-out-for-2019]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
Experience over products – this trend has largely been driven A merging of worlds – experiential retail needs to blend the
by Millennials, but the rest of us are catching on! It is no longer real world with the digital one. AR, VR, scanning of codes,
enough to simply offer products; people want a shopping beacon tech you name it the shopper wants it… But embrace
experience – expect everything from instore cafes to free this new world (and make it work faultlessly and fast) and you,
charging hubs, man dens to streamed TV, augmented reality, the retailer, has harnessed the perfect way to tell your brand
virtual reality, holograms, smart mirrors, voice activated search story, your CSR policy, and make ‘shoppertainment’ your point
tools, drones, robots and shopperbots. of differentiation. Job done!
Technological shoppertainment is here! [source https://www.forbes.com/sites/jiawertz/2018/11/28/5-trends-that-will-redefine-retail-in-
2019/#738ee4ad6526]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
Huge risk in downtime – with an increasingly impatient Speed up your network to engage the consumer –
consumer [internet ‘waiting’ times down from 8 seconds to businesses that have deployed SDWAN are seeing a
just 5 seconds!] a fast-paced world expects it all. RIGHT 69% reduction in the amount of time a typical site is
NOW! Downtime, slow sites and in-store tech, buffering on
off the network in a year, and an 80% reduction in
video content are a complete turn-off and the consumer
will go elsewhere, taking their pounds with them. the length of individual incidents
[source: https://nemertes.com/research/2019-the-year-of-sd-wan/ A leading research organisation into
emerging technologies for business]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
Emotional shopping – today’s consumers shop with their The video age for the consumer – video is replacing
emotions. Corporate responsibility and social readable content at a pace. With complex messaging,
consciousness are driving purchases, as well as price and interactive storytelling and CSR a must there is an
convenience. Brands need to detail their ‘culture coding’ imperative for the consumer to understand it all and
across all digital touchpoints and brands will be seeking FAST. Video will prove a popular medium for all retailers
to employ ‘culture coders’ to get that message out loud to get the message across. Shoppertainment is all!
and clear
[source https://www.forbes.com/sites/jiawertz/2018/11/28/5-trends-that-will-redefine-retail-in-
2019/#738ee4ad6526]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
e-commerce penetrates FMCG – a relative latecomer And the winner is… E-commerce! – online shopping
to the omnichannel, FMCG will need to garner clicks to continues its march toward becoming the most popular
get sales hits. Competition will intensify as even the shopping medium. In September 2018 the sector expanded
everyday item needs to tell a story, hit emotions and by 11.4 %
be scrutinised digitally. [source https://www.forbes.com/sites/jiawertz/2018/11/28/5-trends-that-will-redefine-retail-in-
[Source: https://dksh.com/hk-en/insights/seven-fmcg-trends-to-watch-out-for-2019] 2019/#738ee4ad6526]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK
Stores should be open, but not ‘open’ - Although In-store security – with ‘whole lives’ being on
smart devices are smart in name, retailers need to be consumers’ smart phone, scan and pay facilities and
equally smart when it comes to security. Smart IoT digital wallets security of in-store connectivity is
devices use open wireless networks and Bluetooth in crucial. One breach, one hack and reputations will
order to communicate, creating more vulnerable suffer. Beware the hacker challenge of multi customer
endpoints in store, putting both the business and the hacks in-store. The challenge has already been laid
customer at risk. down!
WWW.SDWAN-SOLUTIONS.CO.UK
TRUSTED EXPERTS IN ALL THINGS SD-WANNetwork experts highlight FOUR enhanced security Security streets ahead – SD-WAN providers are really
features with SDWAN – leading network publication working towards partnering and certifying different
say that SDWAN can improve your security strategy and security products. Some SD-WAN products
reduce data breaches and security threats via the fact automatically route all your traffic through cloud-based
that security is inherent to SD-WAN, eliminating VPN security parameters, before it goes out to the internet
concerns, reducing traffic going through security and by or to cloud service providers.
simplifying use of security platforms [source https://www.networkworld.com/article/3336483/how-sd-wan-can-improve-your-security-strategy.html]
[source: https://www.networkworld.com/article/3336483/how-sd-wan-can-improve-your-security-
strategy.html]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKHomogenous online brands – consumers see much of
Personal shopping, but only if you’re cool enough -
a muchness online, both with price and offering,
messaging apps will be increasingly used within the context
differentiate your brand to offer value adds and a
of sales and marketing as consumers expect bands to
different experience. Treat your customers as one size
become a virtual personal shopper. This offers huge sales fits all and they’ll head straight to digital platforms and
potentials for trendy fashion and tech brands, whose brand forums to berate your brand.
messages and ‘personal attention’ are truly welcomed, even
coveted.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKWifi no issue – with mobile networks providing oodles of Prepare for the future of connectivity – to fulfil the
cheap or free data there’s no fear of running out. Not so consumer expectation and engage creatively,
with batteries. Battery anxiety is a thing now – yes, a real interactively, utilising such things as AR, VR and even
medically recognised anxiety – free, wireless charging holograms, across websites, marketplaces, social media
hubs and facilities provide stores with a captive audience and IoS/IoT, retailers need to fundamentally check their
potential networks are fit for purpose, uber-fast and secure.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UK2019: The Year of SDWAN - SD-WAN is experiencing Let the numbers do the talking - companies that
explosive growth across all sectors and markets, as have converted more than 90% of their sites to SD-
interest as the technology, vendors, and service provider WAN are realising significant improvements: 20%
offerings mature. 2019 will be a pivotal year, as the reduction in staffing required for the WAN, and 33%
majority of organisations not already planning to deploy reduction in the amount of time WAN staff spend on
SD-WAN will complete evaluations of it and decide troubleshooting.
[source: https://nemertes.com/research/2019-the-year-of-sd-wan/ A leading research organisation into
whether to deploy. Test our proof of concept at your emerging technologies for business]
busiest sites/locations
[source: https://nemertes.com/research/2019-the-year-of-sd-wan/ A leading research organisation into
emerging technologies for business]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKSubscribe to buy - buyers increasingly seek individually Curation explosion - since 2010 subscripted e-commerce
tailored shopping, delivered directly to their doors. This has grown from $57 million in sales to over $2.6 billion in
heralds the rise of subscription e-commerce, where 2016, with 15% of online consumers signing up for
consumers sign up to their favourite, trusted brands for subscription services in 2017. Similar take up was
curated products to be shipped a regular basis. It’s also a reported in 2018 and 2019 will see it become the norm.
[source: https://www.mckinsey.com]
huge opportunity to deliver your brand message
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKSubscripted experiences - The trend continues with No longer intrusive – where once behavioural marketing
consumers searching for experiences, who are willing to was seen as intrusive, Orwellian even, consumers now expect
pay for services which delivers a tangible experiential it and see it not only as a service, but as a given. Save them
benefits and a personalised offering. Expect more retail time by selecting just what they need and they’re likely to
and experience partnerships. buy! Expect AI to play and ever-increasing role in getting
personalisation bang-on
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKWelcome to IoS – what’s this, we hear you cry. IoS is
The potential of IoT – with many stores stocking simply put, Internet of Store. Technology for your
products from the Internet of Things, they’re waking up to customers needs to be everywhere from ease of using
the HUGE potential of how they can use these smart their own phones to discover, scan and pay to talking
devices to wow the customer in store. The quirkier the products (video is ALL for the coming years) where
better! instore scanners play video content ‘at the shelf’. IOS
could be used to maintain labelling information yet cut
down on the packaging it is printed on, and which
consumers increasingly despise.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKAnother word from the wise – “Gen Z have never known a
A word from the wise - "Smart IoT devices such as
time without online, personalised shopping. However, they are
beacons and smart shelves offer retail companies the
efficiency to ensure their staff are effectively utilized, but more brand agnostic than Millennials, and they’re very wary of
physical IoT technology that is not secured properly can brand promises. Therefore, to win them over it’s extremely
leave networks accessible to threats," important to personalise their on-site experiences and
acknowledge their individuality.”
Rob Brown, director of services at Cloud Management Suite, a leading US cloud provider.
Erik Christiansen – CEO/Founder of Justuno, a software company creating integrated marketing solutions that aims to
turn visitors into customers.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKDifferentiate on delivery – online homogeneity is almost
Patience is NOT a virtue - recent studies found that even
ubiquitous, so brands need to look for new ways for
with free shipping consumers are only willing to wait 4.5 days,
this is down from 5.5 days in 2012. Some blame Amazon differentiate. Delivery is the last bastion of change where
Prime and it’s next day to 2 day shipping promise – either way retailers can stamp their brands’ differences on the online
expectations (and frustration going on disappointment) only shopping experience.
rise if the shipping isn’t free. [source https://www.forbes.com/sites/jiawertz/2018/11/28/5-trends-that-will-redefine-retail-in-
2019/#738ee4ad6526]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKMobile indexing - websites are now ranked based on the The Two V’s – voice search and video content. If you want
quality of UX they provide on mobile devices. Ignore this V to stand for ‘victory’ these key online trends need to
trend and Google will rank your site as something mobile factor in everything from your site to social media.
users can’t see and a large chunk of traffic will go right Buffering is not allowed and load times must be below 5
past you. seconds or your audience will vote with a click…
elsewhere!
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKPushing technology over the consumer ‘edge’ - Disrupt or get off the pot! - If your innovation is a
consumers expect more from tech-rich companies mere upgrade on previous tech then consumers
that claim to have an eye on the future and to be will turn off. Apple is learning this to their cost
harnessing technology in their field. Consumers with consumers refusing to buy into the latest
expect an edgy innovation that truly wows the phone with a few mega-pixels more. True step
world into game-changing. change must be a given!
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKThe parable of quality content and the art of storytelling Don’t over egg IT though - both Samsung and Huawei were
– years ago a brand ‘telling stories’ usually meant they were caught ‘telling stories’ about their smartphone cameras,
being less than honest. Today, tell a COMPELLING story via claiming photographs actually taken on a DSLR camera were
quality, well-written/video content and you not only gather taken by their phones. Naughty, naughty! Consumers will and
a consumer audience, but can radically change consumer do test, (and public try, via social media) brands who make
perceptions less than straightforward claims. Keep it real and measurable.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKEngage a captive audience for longer – the more time When AI stands for Any Idea? - AI technology has
users spend on your website or instore tech, the better. Yet massive potential, so, small wonder businesses are
the websites with page 1 ranking on Google usually have actively looking for ways to use it in their work. The
over 2000 words. Content that is not only longer than in same goes for Google, and if (or rather when) they
previous years is THE content trend for 2019 figure it out, it will inevitably affect SEO.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKEarly adopter fears – Forbes found that 70% of businesses cite Second generation greatness - SD-WANs have moved
“fear,” “digital transformation” and “cost reduction” as the major out of the early-adopter phase and into the mainstream.
drivers in adoption of emerging/disruptive technology, knowing And anytime a technology does this, the market
they need to embrace tech. However, around another 70% are changes… And the markets the new tech is deployed
adopting technology without specific, validated requirements! Our into change along with it.
proof of concept negates these concerns - test us with your most
difficult locations. www.sdwan-solutions.co.uk and test our free proof of
concept at your most difficult site
https://www.sdwan-solutions.co.uk/about-us
[source: https://www.networkworld.com/article/3328836/what-to-expect-from-sd-wans-in-2019.html]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKRemodelling ain’t gonna cut it! – in the US 3,800 stores are Out of this world partnerships – aerospace know-how
expected to close their doors for remodelling by the end of meets Silicon Valley ingenuity’ in this amazing partnership.
2019, but a lick of paint and some new lighting won’t be Planet, founded by ex-Nasa scientists, uses satellite imagery
enough. Expect technological leaps and bounds, thrills and to solve the world’s toughest challenges across many
wows!… and what happens in the US, soon heads to the UK industries, including agriculture, forestry, energy and
infrastructure. It will aid interpretation, monitor change and
predict future need. Futurist tech partners will be sought
across many sectors in 2019 and beyond : As 88% of UK
businesses move to he cloud we are being sought as a
tech-partner of choice with our unique SDWAN-Cloud
innovation that beat even Google to market.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKGive online thieves the finger! – as everything goes online Forget pop-up! – with driverless cars already nearly the norm,
we will see an increase in bio security, but don’t worry your expect driverless mobile stores soon! These offer huge
finger tips and eyes are quite safe from thieves. Fingopay, potential for literally reaching out to customers, but then factor
developed by start-up Sthaler, allows individuals to make in the CSR potential of fulfilling basic human needs to those
payments by scanning their finger, the veins can’t be
damaged, stolen or forged. The finger scanner technology is less able to get to out of town stores (or a rapidly emptying
quick, safe and simple, and removes the cost of High Street) and you’ve got a tax deductible, good news story
manufacturing and managing plastic cards. to tell… Oh, and don’t really forget pop-up this is the future of
pop-up!
Watch out for Toyota’s offering
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKFMCG in a nutshell – nuts are healthy and all things health Luxury of shopping – luxury brands will be
continue to drive FMCG. Health of the planet applies too with increasingly expected to provide a luxury shopping
bio-packs, leaf wrapping, wash and return canvas bag services experience. We’re not talking a glass of champers and
competing in the race to banish plastics. While sustainability, a goodie bag, but real luxurious experiences and
accountability and responsibility must be at every touch point exclusive partnership deals for loyal customers, and an
and across the entire supply chain. Asia is THE emerging market. uber-chic digital hub from which to peruse them.
Convenience is key for on-the-go-eating and ready-meals must
be restaurant quality. Phew! Who said consumers are
demanding?
[Source: https://dksh.com/hk-en/insights/seven-fmcg-trends-to-watch-out-for-2019]
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKThe three P’s – plastic, packaging and planet. Brands and Millennial and Gen Z responsible shoppers - Nielsen global
stores that tackle the issue of ‘unnecessary’ packaging online study found that millennials continue to be most willing to
and safe disposal of plastic will be become the brands of pay extra for sustainable offerings - almost three-out-of-four
choice for consumers, who shop with their emotions and respondents in the latest findings, up from approximately half in
ethics. Be a planet warrior to win consumer loyalty. 2014. Gen Z respondents, aged 15-20, are also willing to pay
more for products from companies who are committed to
positive social and environmental impact - up from 55% in 2014
to 72% in 2015.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKForget windows, get glass for ‘datataining’ – windows at A ‘hol’ new dimension – As well as 2019 being the ‘Year of
home will become screens and potential ‘display glass’ with the SDWAN’ (you may have heard it here first, but we’ve backed
ability to show data, video, attention-grabbing imagery will it up with loads of data) it will also be remembered as the
allow consumers to interact is all about us. But we already have year of the hologram. whether it’s projectors, holographic
smart phones, you cry! Yes, but a smart phone allows for an content or the cameras and 3D art tools used to create
audience of one, maybe two. Display glass preaches your brand them, whether it’s at a music concert, trade event or a
and product message to the masses while giving real life, real product launch, three-dimensional video images have a huge
time peer reviews. Get publicly ‘datataining’ for your brand to potential to excite, intrigue and inform both consumers and
resonate! business customers.
TRUSTED EXPERTS IN ALL THINGS SD-WAN WWW.SDWAN-SOLUTIONS.CO.UKBut what about our own prediction?
The exponential speed of technology is exponentially speeding up human expectation –
our prediction is that those who adopt SDWAN will see their business benefit from uber-
fast, super-secure, future-proofing networks, and customer footfall and brand following
will, well, follow!
Those that don’t, won’t
“SD-WAN has already moved out of the early adopter phase and into mainstream – you know you will make the
change to SD-WAN, it’s just a question of when! Let SDWAN Solutions clear up the confusion and answer any
questions you may have on SD-WAN”
Toby Sturridge - Technical Director, SDWAN SolutionsHow does SDWAN Solutions work for you?
We do the hard work for you!
• We listen
• We align the best vendors You contact We listen intently to We advise on the We fine tune your
• We select the best connectivity SDWAN Solutions your requirements best solution solution
• We design the best solution
• We propose the solution
• We fine tune the proposal
• We agree the solution with you PROOF
We demonstrate with free POC
OF
• CONCEPT
• We ensure POC criteria is met
You are happy
We agree a full roll-out
We install POC criteria met! We run a free
• remaining sites We plan roll-out POC trial with the proposal
• We train you on the solution
• We configure remaining sites
• We install remaining sites
• We monitor
• We maintain
• We co-manage with you
• We re-tech when required We manage, maintain and We re-tech your solution as new You save time, reduce costs
• You reap the SD-WAN benefits monitor your solution technologies become available and increase productivity
https://www.sdwan-solutions.co.uk info@sdwansolutions.co.ukAs a company at the forefront of telecommunications technology, our aim is to keep our finger on the pulse of
trends in new technology and consumer and business insights, as well as the very latest innovations in SD-WAN,
networks and connectivity.
Here, you have seen our predictions for how technology will impact the retail, FMCG and consumer sectors and
inform trends and insights therein. The future is exciting, fast moving and ever changing, and as consumers
ourselves, as well a technological innovators, we can’t wait to see how the real world and the digital one will
further merge together.
We hope you find them helpful and invite you to sign up for future trends at www.sdwan-solutions.co.uk or gain
the upper hand by reading our informative blogs
https://www.sdwan-solutions.co.uk/blog1You may also be interested in the following from SDWAN Solutions:
https://www.sdwan-solutions.co.uk/blog1
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every IaaS and SaaS instance and to over 250 data centres, globally - a
real breakthrough for multi-cloud customer environments. PLUS two
separate SD-WAN networks can now successfully communicate through
SDWAN Cloud
More information and explainer videos here: https://www.sdwan-solutions.co.uk/sdwan-cloudWant to know more?
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