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MARCH 10 - 11, 2020 METRO TORONTO CONVENTION CENTRE
Tuesday 10 th , 9 AM - 5.00 PM | Wednesday 11 th , 9 AM - 5.00 PM
THE BIGGEST
RETAIL,
MARKETING &
TECHNOLOGY
EVENT IN
CANADA
WELCOME DX3 2020 speaking faculty will give you industry
insights on key focused areas; Retail, Marketing,
TO DX3
and Tech. They will share their challenges and
opportunities on how to build a brand and be
relevant in this competitive environment. We
2020 urge you to take in as much as you can from this
thought-provoking two-day event. And, explore
trending and futuristic tech leaders on the show
floor.
DX3 - Canada’s Biggest Retail, Marketing
and Tech Event This is what you can expect at DX3 2020;
We have been talking about what the future Content. More streamlined and structured
retail will look like in 2020. Today we are in 2020 around two conferences. Over 100 industry
and looking forward to what our transformative thought leaders and experts.
retail and marketing sector will look beyond • DX3 Marketing and Innovation focused on
2021. The retail landscape is transforming - marketing and media functions, brand-oriented
success of the brand is no longer limited to the to engage prospects.
depth and breadth of inventory but instead has • DX3 Retail focused on retail technology and
expanded into creating a long-lasting experi- operational functions, change-oriented and
ence for consumers. Buyers are looking for a forward looking.
more tailored and personalized experience; here,
DX3 Talks. Free workshops for visitors to bene-
marketing plays a crucial role in spreading that
fit from while attending the exhibit floor.
message across. While marketing is in action
emerging technologies help to understand the Exhibition. Innovative and creative exhibitors
data by proper analytical tools, distribution and on our show floor providing you with insight into
UX. Technology is playing a critical and often the future of retail and marketing.
disruptive, transformative role in reshaping the
We hope to see you at DX3 2020 and look forward
retail and media landscape.
to hosting you at DX3.
DX3 2020 THEME: GROWTH
The DX3 2020 event is all about GROWTH, on all levels, personal, professional and in your business:
Personal - Director X will be holding a meditation session that may help in finding a calm, healthy head-space, reducing stress
and staying focused.
Professional - DX3 Talks are workshops designed to show you HOW TO use and implement new ideas, strategies and tools, for
you to bring home and help you excel as a professional.
Business - Get perspective, new ideas, and learn what leading businesses are doing to be successful at the Retail Summit and
Marketing & Innovation Summit.
And on top of that, DX3 2020 is an amazing place to meet like-minded people, connect with industry leaders and GROW your
network of people who may help and inspire your next steps.
You never know what doors this may open, for you to grow personally, professionally and grow your business.
MEET THE RIGHT PEOPLE | DX3 2019 DEMOGRAPHICS
3200+
retail, marketing and tech professionals came to
previous DX3 events to learn, experience and
connect with each other.
60%
of attendees were from the Retail or Marketing
industry.
54%
of the conference attendees were retailers.
BY JOB TITLE
DX3 is for action leaders including Marketing
Managers, Directors and VP’s who need to cre-
ate an impact in the next 3-12 months.
BY COMPANY SIZE
1 #DX32020 BROCHURE
The bigger the company, the more the audience skews
towards middle management (VPs, Directors, Manag-
ers).
DX3 2020 FEATURES BRAND NEW: DX3 CANADA 2020 EVENT APP We’re excited to share that DX3 2020 will have its own EVENT APP. Everyone who registers for the event will get access to the app by download- ing it on their phone and logging in with the email they registered to the event with. Features of the app: Connect with other event attendees, exhibitors, and speakers Engage - Post pictures, rate speakers and sessions Stay up-to-date - Updated agendas, speaker line-up, exhibitor list and floor plan! Plus: We may even send out important notifications on the day of the event through the app Once you have been added to the app participant list, we will send an email with a link to download the app! RETAIL SUMMIT Want to know what top retailers are doing TODAY to succeed? This two day conference is packed with expert insights from leaders who shape the retail industry. Hear from some of the most innovative retail professionals as well as tech experts who help retailers be successful. This is THE place to be for anyone in the retail space who wants to move up in their career and grow their company. MARKETING & INNOVATION SUMMIT Learn how top marketers break through the noise! Hear from marketing leaders who know what it takes to build successful brands and run campaigns that do well. Hear their stories, case studies, best tips, and take part in interactive panel dis- cussions, so that you can take home a new perspective and actions to take your marketing skills to the next level. Plus: You’ll even get to discover some of the latest innovations transforming the industry. SHOW FLOOR: LATEST IN RETAIL, MARKETING & TECH Experience it for yourself, what the latest in retail and marketing innovation has to offer at this large two-day exhibition!Discover new and clever concepts and solutions that can help you take your company to the next level. Have fun and explore interactive displays and experiential retail labs. Make meaningful connections with fellow retailers, marketers, and tech profession- als. And make sure to soak up advice at the DX3 TALKS as well! DX3 TALKS: WORKSHOPS This amazing feature takes place on the show floor and is free for anyone to attend with either a Show Floor Pass or any of the All-Access Passes. Taking place on two different stages on the show floor and running for two days, these interactive workshops are designed to give you actionable advice to help you thrive as a professional and grow your business. They are all about HOW TO implement strategies, new concepts, products and expert advice. 2 #DX32020 BROCHURE
SPEAKER LINE-UP
(1/5)
JO VOS IAN ROSEN JOE HENRIQUES ANDREW JARVIE
Managing Director Vice President, President, North Marketing Science Region-
Digital & Strategy America al Lead - Canada
TARA SCOTT
CASSIDY THEDORF ERIN REYNOLDS JOHN WILTSHIRE
Director, Revenue Growth Workshop Facilitator
Management Capability, National Marketing President & CEO
Coca-Cola Canada Bottling Communications
Limited
MANDY GILBERT
AMY DAVIES SOPHIE BOULANGER
JENNIFER HARP-
Founder & CEO
Vice President, Strategy & Founder
Creative CEO & Founder
MATT BOLIVAR
NIKITA MEDVEDEV CYNTHIA PACHOVSKI
TANVIR BHANGOO
Senior Predictive Retail Vertical Lead - VP, Nielsen Media & Nielsen
Vice President, Analytics Manager, Canada Marketing Cloud Canada Lead
Technology Coca-Cola
RAPHAEL ABES- JEREMIAH CURVERS
ROBIN WHALEN
CAMILLE JAMERSON
General Manager Co-Founder & CEO President & CEO
CEO
MATT MCGOWAN JACQUELIN WEATHERBEE RAFAEL TERCAROLLI JOE MARTIN
Director & General VP, Communications Director, CEO
Manager, Canada and Corporate Affairs Digital Marketing
3 #DX32020 BROCHURE
SPEAKER LINE-UP
(2/5)
KEVIN GAMBLE DEBRA SADOWSKI
MONIKA DEOL ASHLEY NEWMAN
Head of Digital CEO & FOUNDER
Founder CEO
JON KAMIN
JILL NYKOLIATION MOHAMAD FAKIH BRANDI LEIFSO
Chief Revenue
CEO CEO Officer CEO & Founder
MATT WITTEK DREW MCELROY VERONICA ROMNEY
MARLON DOLL
CEO & Founder CEO & Co-Founder Founder + Lead
Educator
Founder & Lead
Video Strategist
MIKE SORAGNESE DAN FRICKER HEATHER GARAND
PAIGE SONTAG
Creative Director and Senior Operations Canadian Director of the
Producer Lead, Creative Nielsen Marketing Cloud Client Strategy Manager,
Nielsen Media & Marketing
Cloud Canada
ED NEVRAUMONT LAUREN WONG
MARY COCHRANE
Former CMO & CRO ROBERT ALLAN
Vice President Sales Director Marketing Strat-
Director of Digital Market- & Marketing egy & Operations
ing, Acquisition
ANDREW GO
Sr. Director of ALEX MACRI MO DEZYANIAN XABIER ORMAZABAL
e-Commerce and
Advertising Vice President of President Vice President of
Digital Marketing Product Marketing
4 #DX32020 BROCHURE
SPEAKER LINE-UP
(3/5)
HELEN ANDROLIA AMY LASKI NICKLAS RONNING ERICA MANEN
Director, Founder & President Managing Partner Sales Enablement & Training
Digital Strategy
Manager, 2BC & Associates
LOUISE BONDE
ARIEL GARTEN PATTI HAUS
CHRIS VAFIADIS
Founder and Chief E-commerce Manager
Evangelism Officer Conversion Copywriter
Senior Solution Architect
MARTIN NEVE GAYITRI BUDHRAJA LUCIA CONNOR ERAN HURVITZ
Senior Director, Strate-
Marketing Manager Vice President, Brand gic Marketing CEO
ÉTIENNE MÉRI-
JONATHAN LABERGE TARA WICKWIRE DAVE REWAK
Business Development Associate Vice Pres- Co-Founder Senior Director, Consumer
Manager ident, Marketing and Insights & Brand
Brand Strategy
JULIA AMORIM IDAN DRIMAN JONATHAN TAM DAVID POSTILL
CEO Director of Marketing Vice President Mar-
keting Senior Vice President,
Marketing
ANDREW KIRBY
ARNAUD VAN DE VOORDE
General Manager East ZAHRA RAJANI JILL HADFIELD
Co-Founder Co-Founder
Chief Product Officer
5 #DX32020 BROCHURE
SPEAKER LINE-UP (4/5)
CALEY PATRICK
LARA SKRIPITSKY JAREK STELMACH JENNIFER STEINMANN
AVP, Growth Marketing
Vice President & Chief Senior Vice President President
Technology Officer Strategy
GRAHAM WOLSH
SHANNON RYAN WARREN CABLE
GLENN ZUJEW
Director Sales
Executive Vice President Senior Vice President Digital Lead eCommerce
PAUL MCCARTH MARIE CHEVRIER CHRISTINE HAND
BARRY BEDELL
Digital Experience CEO Chair of the Board Founder
Manager
DAN KALINSKI RAYHAN PERERA BASIL HATTO NICOLE ALMOND
CEO Founder Vice President, Product & President
Strategy
DEREK LACKREY MATTHEW VERNHOUT STEPHANIE KERSTA CAROLYN PLATER
Chairman Director, Privacy & Industry Co-Founder Co-Founder
Relations
CAROLYN PLATER
MATT HEXEMER
AMINA MATTERN
Co-Founder LENA HELMTS
Executive Design Director, Head of Strategy
Physical Design Manager, Retail Channels
6 #DX32020 BROCHURESPEAKER LINE-UP
(5/5)
FERAS RAY ZIKRA
MARK KRYSHTALSKYJ BOHDAN ZABAWSKYJ NICOLE DALTON
Lifecycle Marketing Man- Co-Founder, TrueNorthC- CEO Director of Marketing,
ager, Expansion TO Brand & Loyalty
TANIA FERLIN JON VALLANCE NARJÈS BOUFADEN HASAN AHMAD
Senior Manager of TAGB Founder & CEO Principal Consultant
Creative Director
KRIS MAKUCH
ROB SCHENKEL GAUTAM NARANG PAT PELLEGRINI
CIO Founder, DataKris President & CEO
Co-founder and CEO
SANDY JOBIN-BEVANS STEPHEN HAUSCH
SANDY MARSHALL RANDY WEYERSBERG
Partner Project Leader Vice President Brand &
Partner Marketing
STÉPHANE BERNIER
SWAPNALI THAKER KEVIN ANDREWS FATIMA ZAIDI
Director of User Experi- Director, Design Studio Director, Control Brand CEO and Co-Founder
ence and Product Strategy Marketing
SAM HYLAND
Technical Architect
7 #DX32020 BROCHURENEW DX3 2020
FEATURES
PASSEN DIGITAL EXPERIENCE CENTRE
Passen will be showcasing their digital
measurement platform, creating real
3D profiles for interested participants
and demonstrating how their platform is
revolutionizing the way that consumers
connect with brands, bridging the gap
between physical and digital commerce.
FOOD PAVILION
As a brand new feature for DX3 Canada, we are putting together a food pavilion where you will
be able to sample different snacks and treats and even purchase to bring home some of the
tastiest food Toronto has to offer.
If you know someone who would like to showcase and sell their tasty packaged food at DX3,
with more than 3000 attendees, then kindly send us an email at info@dx3canada.com
GAME ZONE
Video games are one of the fastest growing retail sector and we want to bring some of that to
DX3 show while having fun. Apart from all-time favourite games you may have played in your
youth we also have VR games to allow you to experience the game at another level. There will
also be gaming tournament on March 11!
MEDITATION ZONE
Also a brand new feature for DX3 Canada, enjoy a refreshing and relaxing time at our wellness
zone.
Hoame invites you to join them at the Wellness Zone for a bit of calm in the chaos of DX3. Enjoy
a sampling of Hoame’s cutting edge and innovative classes.
Explore 15 minute meditations paired with reiki, acupuncture, crystals and/or essential oils.
ALSO: Open to all DX3 participants:
Director X will hold a MEDITATION and MINDFULLNESS session on day one. AND:
Founder and Chief Evangelism Officer at Muse will speak about “How to Build a Positive Mind-
set and Overcome Negativity” on the Marketing & Innovation Summit stage on day one as well.
Both of those sessions will be open to all DX3 participants, also those with Show Floor tickets.
(See agenda below for more details.)
EVENING PROGRAMMING
BROUGHT TO YOU THROUGH DX3’S PARTNERSHIP WITH
AMA-TORONTO
10th March 2020 , 5:30 to 8:30 pm. Meet Marketing Hall of Legends inductee Les Mandelbaum, Co-founder of Umbra at the
beautiful UMBRA show store in Toronto (5 min drive and 12 min walk from MTCC). Drinks and hors d’oeuvres will be served.
Details and registration here: https://www.ama-toronto.com/events/legendary-leadership-series-en_ca-b4dc5b18
Use promo code DX3VIP to get the member price.
8 #DX32020 BROCHUREDAY 1 AGENDA
MARCH 10, 2020
MEDIANET THEATRE EPISERVER THEATRE
8:30 AM REGISTRATION
9:15 AM Welcome Welcome
Camille Jamerson, CEO, CDJ & Associates Sandy Marshall, Partner, Norman Howard
Using Innovative Tools to Pull Consumers
09:30 AM into Your Stores
• Creating a mobile-friendly, easy to navigate and fully optimized experience
• Using consumer data pulled from the app to personalize the buyer expe-
“The Complexity of Simplicity” – The no name® Brand
rience
Campaign
• Enhancing the in-store experience through digital marketing strategies
Amina Mattern, Head of Strategy, Loblaw Media
Kevin Andrews, Director, Control Brand Marketing, Loblaw Companies Limited
Kevin Gamble, Head of Digital, IKEA Canada
Scott MacGregor, Executive Experience Director, Huge Inc.
Moderator: Julia Amorim, CEO, MediaNet
10:00 AM How an Ambitious E-Commerce Strategy Can Benefit Fusion x OLG: Fuse the Art & Science of Branding
you and your Re/E-tail Partners •AI is reshaping our world. See how Fusion is bringing AI to OLG to support
• Innovate by Doing - Make sure your investments are incre- strategic decisions in marketing
mental and driven by data. Signifly •Better tools let us measure what OLG actually cares about, facilitating a “big
• Case study: Danish Design Brand, ferm LIVING. Balancing DTC picture” approach to strategic decisions
E-Commerce investments and Partner-Channelsnext wave of retail, social •Learn what makes a great TV commercial according to data analytics, from
commerce tempo to logo placement and from brightness to colour schemes
Nicklas Roenning, Managing Partner, Signifly Canada •Let the number talk, how advanced analytics gets the politics out of deci-
Louise Bonde, E-commerce Manager, Ferm Living sion-making by “racking & stacking” priorities
Martin Neve, Marketing Manager, Ferm Living Stephen Hausch, Project Leader, Fusion Analytics
Peter Vedel, CEO, Ferm Living Randy Weyersberg, Vice President Brand & Marketing, OLG Enterprise
Episerver Customer Story: AGI - Lessons from the Front Retail with a Story
10:30 AM
Line: How Episerver’s Customer-Centric Digital Experi- • Listening to the consumer to create a unique customer experience
ence Platform powered a digital transformation
• Creating specialty and unique offerings
•A candid discussion on how Episerver’s Customer-Centric Digital Experience
• Building a successful brand whilst overcoming challenges
Platform powered a digital transformation in progress at AGI, a global equip-
ment manufacturer in the agricultural industry Mohamad Fakih, CEO, Paramount Fine Foods
•Listen to Episerver, AGI and lead digital product partner (Apply Digital) Monika Deol, Founder & President, STELLAR Beauty
discuss the opportunities and risks associated with rolling out large-scale Moderator:
change in order to compete more effectively Daniel Francavilla, Founder & Creative Director, Now Creative Group
Chris Vafiadis, Senior Solution Architect, Episerver
Andrew Kirby, General Manager East, Apply Digital
David Postill, Senior Vice President, Marketing, AGI
MORNING BREAK
11:30 AM Rebuilding Trust by Telling the Brand BOPIS (Buy online, pick up in-store)
Story • Using technology to reinvent the purpose of the store
• Building momentum by reinventing a brand • Discussing devices linked with inventory and supply chain data keeping the
• Be consistent, be real and stand for something stock updated
• Would you share an example of where trust was damaged but then rebuilt? • Why are customers opting for BOPIS and, why are retailers embracing it?
Jacquelin Weatherbee, Vice-President, Communications and Corporate Kevin Gamble, Head of Digital, IKEA Canada
Affairs, Sobeys Inc Gautam Narang, Co-founder and CEO, Gatik
Erika DeHaas, Director, Media and Sponsorships, Sobeys Tanvir Bhangoo, Vice President, Technology, Freshii
Robert Allan, Director of Digital Marketing, Acquisition, Lowe’s Moderator:
Andrew Go, Sr. Director of e-Commerce and Advertising, Home Depot Sandy Marshall, Partner, Norman Howard
Moderator: Tara Wickwire, Associate Vice President, Marketing and Brand
Strategy, NATIONAL
11:00 AM
5 #DX32020 BROCHUREDAY 1 AGENDA
MARCH 10, 2020
MEDIANET THEATRE EPISERVER THEATRE
12:00 PM Producing Relevant and Interactive Content Return on Experience; Value Creation Through Experi-
• How can content strategies increase ROI? ence Design
• Steps to create interactive social media content •Creating a consistent design for long-lasting brand image
• How to facilitates better interaction between the content creator and the •Building a unique brand by keeping the target audience in mind
audience? •Providing similar online and offline experience
• Things to keep in mind while investing in PPC (Paid search marketing) Mandy Gilbert, Founder & CEO, Creative Niche
• Leveraging the use of stories over feed-based sharing Feras Ray Zikra, CEO, Karl Winters
Idan Wainberg, Social Media Manager, Volvo Car Canada Stéphane Bernier, Director, Design Studio, Ædifica
Helen Androlia, Director, Digital Strategy, Juniper Park\TBWA Moderator:
Fatima Zaidi, CEO & Co-Founder, Quill Matt Humphreys, Chief Experience Officer, diff
Moderator: Tara Wickwire, Associate Vice President, Marketing and Brand
Strategy, NATIONAL
Simplifying the Complexity of Managing Experiences in
12:30 PM the Age of Continuous Connections
•Identifying the paradigm, we are all faced with in this current, connected age
•The ingredients to drive continuous personalized experiences
How to Build a Positive Mindset and Overcome Nega-
•The pros and cons of the path and approaches you can take regarding data
tivity
and technology
Ariel Garten, Founder and Chief Evangelism Officer, Muse
Facilitator: Lauren Waldman, Founder, Learning Pirate •Some key strategic thinking and approaches to being successful with this
evolution
Joe Henriques, President, North America, Jahia
1:00 PM LUNCH AND NETWORKING
Innovation Showcase Innovation Showcase
Transformative technology companies will pitch their innovative solutions and Transformative technology companies will pitch their innovative solutions and
share insights on future trends.. share insights on future trends.
2:00 PM
The Next Gen of Consumer Segmentation:
from Big Data to Big Results
• Next Gen Segmentation or the art of making big data smart
Empathy-Based Marketing in the Age of AI
• The science of scaling consumer acquisition Narjès Boufaden, Founder & CEO, Keatext
• The power of cross-channel activation
Cynthia Pachovski, Vice President, Nielsen Media & Nielsen Marketing
Cloud Canada Lead
The Purchasing Habits, Opinions and Real-time Digital
2:15 PM Showcase by Aquent DEV6 Experiences of Canadian Super Bowl Fans
Hasan Ahmad, Principal Consultant, Aquent DEV6 Pat Pellegrini, President & CEO, Vividata
The Evolution and Future of Subscription
2:30 PM
Retail
Marketing BS: Understanding What Really • Moving to the service-based model from product-based model
Works in Marketing • Subscription vs. transactional
Ed Nevraumont , Former CMO & CRO, General • Managing customer expectations and focusing on the customer experience
Assembly & Author, Marketing BS Joe Martin, CEO, BoxyCharm
Mark Kryshtalskyj, Lifecycle Marketing Manager, Expansion, Shopify
Lena Helmts, Manager, Retail Channels, Porsche Cars Canada Ltd.
Moderator: Nicklas Ronning, Managing Partner, Signifly Canada
3:00 PM Marketing to New Consumers The Retail Renaissance: How Leading Brands are Focus-
• Reinventing your brand for a new and younger demographic
ing on Delivering Great Customer Experiences to Win!
•Are you able to differentiate your company with connected and consistent
• Changing the conversation with the consumer
digital experiences?
• How is your marketing aligning with your brand message?
•Are you able to understand your customers and turn each interaction into
• Reaching Gen Z in the digital age
an opportunity?
Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty
•Are you choosing technology that will address today’s needs and position-
Lauren Wong, Vice President Sales & Marketing, Chefs Plate
ing your business for long term success?
Nicole Dalton, Director of Marketing, Brand & Loyalty, Toys”R”Us
Jonathan Tam, Vice President Marketing, Liferay
Jon Vallance, Executive Creative Director, Pearlfisher
3:30 PM The Rise of Experiential Retail to Create Customer Loy-
alty
Using customer identification during the acquisition journey
Moving beyond product orientated communications and focusing on
experience
Exploring mobile solutions for connected customers
Matt Hexemer, Executive Design Director, Physical Design,HugeInc.
6 #DX32020 BROCHURE
Paul McCarthy, Digital Experience Manager, Audi Canada
Moderator: Corby Fine, Former VP Digital Commerce, CIBC/Simplii Financial
4:00 PM
End of Day One End of Day OneDAY 2 AGENDA
MARCH 11, 2020
MEDIANET THEATRE EPISERVER THEATRE
8:30 AM REGISTRATION
9:15 AM Welcome Welcome
Robin Whalen, President & CEO, Church+State Sandy Jobin-Bevans, Partner, Norman Howard
9:30 AM The Evolving Role of the CMO in the Digital The Future of Integrated Customer Experience
Blurring the lines between B2C and B2B principals in Ecommerce
Space
Emerging trends
• How are evolving technologies increasing challenges for marketers?
How to effectively implement customer validation without slowing you down
• Understanding the challenges and creating opportunities for consumers
How to shift a large organization to a digital product company
• How to manage complexities and shape the company’s public profile?
Moderator:
Jill Hadfield, Chief Product Officer, autoTRADER.ca
Zahra Rajani, Co-Founder, Relevance Collective
Caley Patrick, AVP, Growth Marketing, MD Financial
Lara Skripitsky, Vice President & Chief Technology Officer, McDonald’s Canada
Moderator:Robin Whalen, President & CEO, Church+State
How Social Impact Builds A Strong Corporate Commu-
10:00 AM Building Integrated Technology-Driven Platforms
nity?
The rise of long-tail platforms
What is motivating the company’s action on social impact?
The shift from single vendor product suite to “best fit” multi-product eco-
How do customers perceive the brand through their social activities?
systems
What are the challenges and opportunities?
How to think about successful integrate into larger system infrastructures
Brandi Leifso, CEO & Founder, Evio Beauty Group
Rob Schenkel, CIO, Canntrust
Matt Wittek, CEO and Founder, Fill it Forward
Kris Makuch, Founder, datakris
Jennifer Harper, CEO & Founder, Cheekbone Beauty
Bohdan Zabawskyj, Co-Founder, TrueNorthCTO
Moderator:
Moderator: Arnaud Van de Voorde, Co-Founder, Relevance Collective
Tania Ferlin, Senior Manager of TAGB, Chartwells Canada
Shaping Communications and Experiences with Con-
10:30 AM
sumer Data
What technologies are relevant to capturing consumer insight
Leveraging Insights-driven marketing and use analytics to drive business
performance
Kevin Keane, CEO, Brainsights
Nikita Medvedev Sr. Predictive Analytics Manager, Coca Cola
Tara Scott, Director Revenue Growth Management Capability, Coca Cola
Bottling Ltd. Canada
Moderator: Zahra Rajani, Co-Founder, Relevance Collective
11:00 AM NETWORKING BREAK
Let’s Augment Your Digital Strategy Retail Cannabis - Informing Consumer Strategy
11:30 AM Bringing confidence to consumer in an unstable category
• Marketing in the age of experience - worry less about likes and focus on
traffic Discussing the limitations of marketing-facing content and how to overcome it
• Facilitating direct interaction with customers through chatbots, video Discussing approaches to capturing opportunistic consumer market share
marketing etc. How do you evaluate measurement impact, and track customer loyalty?
• Understanding privacy and security concerns Jo Vos, Managing Director, Leafly Canada
Alex Macri, Vice President of Digital Marketing, Rakuten Kobo Jon Kamin, Chief Revenue Officer, Lift & Co
Xabier Ormazabal, Vice President of Product Marketing, Algolia Ashley Newman, CEO, Queen of Bud
Jeremiah Curvers, Co-Founder & CEO, Polysleep Graham Wolch, Director Sales, Aphria
Moderator: Mandy Gilbert, Founder & CEO, Creative Niche Dave Rewak, Senior Director, Consumer Insights & Brand, Ontario Cannabis Store
Moderator:Zahra Rajani, Co-Founder, Relevance Collective
12:00 PM Gen Z: How To Connect and Resonate with This New
Generation Beauty and the Bot: How MAKE UP FOR EVER (LVMH)
is Leveraging Conversational Commerce to Boost Per-
• Learn about the generational shifts that are changing the nature
sonalization and Sales
of marketing and consumer behaviour, specifically pertaining to Gen Z
Étienne Mérineau, Co-founder, CMO, Heyday.ai
• A panel of three Gen Z’ers will answer questions about their
Raphael Abescat, General Manager, MAKE UP FOR EVER Canada
consumption habits in the retail, marketing and technology spaces
Amy Davies, Vice President, Strategy & Creative, VICE Media
7 #DX32020 BROCHUREDAY 2 AGENDA
MARCH 11, 2020
MEDIANET THEATRE EPISERVER THEATRE
Innovation Showcase Innovation Showcase
Transformative technology companies will pitch their innovative solutions and Transformative technology companies will pitch their innovative solutions and
share insights on future trends. share insights on future trends.
12:45 PM Leveraging Innovation to Deliver a Better Customer Experience - Delivering Smarter and More Personalised Creative
Fireside Chat with Snapchat and Toys R Us Dan Kalinski, CEO, iProspect
•See how retailers like Toys RUs leverage Snapchat’s unique audience in
Basil Hatto, Vice President, Product & Strategy, iProspect
critical shopping moments, like Black Friday, Cyber-Monday, the Holidays
and alike
•Explore innovative strategies and tactics that push the boundaries of the
retail experience with Augmented Reality. You’ll learn how Toys R Us used AR
to bring their Toy Book to life
•Build an understanding of Snapchat’s ability to impact and measure across
the full sales funnel
Matt McGowan, Director & General Manager of Canada, Snap Inc Showcase by Aquent DEV6
Idan Driman, Director of Marketing, Toys R Us Hasan Ahmad, Principal Consultant, Aquent DEV6
Showcase by ONE DASH
1:00 PM Moving away from Vanity Metrics in Your Marketing Strategy
Rayhan Perera, Founder, One Dash
Jonathan Laberge, Business Development Manager, Reptile
1:00 PM LUNCH AND NETWORKING
Reinvent the Future Agency
2:00 PM Backend Efficiency as Competitive Advantage
• Steps to achieve agency 3.0 status
Exploring the fusion of commerce and logistics through the medium of
• How to stay relevant in the ever-changing industry?
cutting-edge technologies
• Keeping up with provocative branding in a real time?
Reversing logistics including consumer returns management
• Who are the new competitors and what are the threats?
Tracking and tracing systems that allow the consumer or retailer to view the
Jill Nykoliation, CEO, Juniper Park\TBWA
past and present status
Jarek Stelmach, Senior Vice President Strategy, Havas Canada
Drew McElroy, CEO & Co-Founder, Transfix
Jennifer (Holden) Steinmann, President, MRM//McCann
Shannon Ryan, Senior Vice President, Valtec
Zahra Rajani, Co-Founder, Relevance Collective
Warren Cable, Digital Lead eCommerce, Rogers
Moderator: Mandy Gilbert, Founder & CEO, Creative Niche
Moderator: Arnaud Van de Voorde, Co-Founder, Relevance Collective
2:30 PM Should Marketing and Advertising be Self-Regulated? Social Movements Impact on the Retail
Lowering the barrier to enter the industry compromises the talent pool and Landscape
quality • Is social justice making companies re-evaluate their work-place policies?
Consumer safety is paramount • How is brand reputation affecting sales?
Taking care of consumer data, privacy laws, advertising transparency • Does the inclusive environment and cooperative management lift the brand
John Wiltshire, President & CEO, Canadian Marketing Association (CMA)
image for conscious consumers?
Lucia Connor, Senior Director, Strategic Marketing, Oxford Properties Group
Nicole Almond, President, Enactus Canada
Mary Cochrane, Director, Marketing Strategy, LCBO
Marie Chevrier, CEO, Sampler
Moderator: Mo Dezyanian, President, Empathy Inc.
Christine Hand, Chair of the Board, Home Hardware
Moderator:Zahra Rajani, Co-Founder, Relevance Collective
3:00 PM Reinventing your Marketing & PR Ecosystem 360-degree Customer Experience –
How to set realistic cost plans and ROI? Creating Compelling Digital Experiences Across Chan-
Understanding how quickly do you need to ramp up marketing? nels
How to structure workflow and effective teams • How to build a link between positive endorsements and marketing?
Erin Reynolds, National Marketing Communications, Samsonite • Defining and understanding consumer data by analyzing their behaviors
Rafael Tercarolli, Director, Digital Marketing, Morneau Shepell • Exploring customer alignment through predictive analysis
Trina Boost, President, Boosts Agents Moving beyond product orientated communications and focusing on experi-
Debra Goldblatt-Sadowski, CEO, Rock-It Promotions ence
Moderator: Sophie Boulanger, Founder, BonLook
Julia Amorim, CEO, MediaNet Ian Rosen, Vice President, Digital & Strategy, Harry Rosen
Moderator: Zahra Rajani, Co-Founder, Relevance Collective
3:30 PM Talent as a Differentiator
Keynote and interview on the 100-day
Glenn Zujew, Executive Vice President, Klick Health
Glenn Zujew, Executive Vice President, Klick Health
Moderator:
Zahra Rajani, Co-Founder, Relevance Collective
4:00 PM
End of the Conference End of the Conference
8 #DX32020 BROCHURE
*Note: The agenda could change any time without noticeDX3 TALKS
DAY 1, MARCH 10, 2020
TERRY FOX STAGE VIOLA DESMOND STAGE
09:30 AM
BRANDS MAKING MOVIES: 10:15 AM Artificial Intelligence, Virtual Assistants, and Intelligent
How Traditional Storytelling Formats Are Helping Experiences for Digital Marketing & Retail
• Digital marketing and online shopping are being transformed by
Marketers Reach Their Customers artificial intelligence (AI)
• Understand the evolution of brand entertainment and how it’s
• “Intelligent Experiences” powered by conversational AI create
different from traditional advertising
new opportunities for brands
• Determine the ROI of brand entertainment and its impact on
• By leveraging leading-edge technologies, we can create more
emotion and memory
engaging customer experiences and gain new insights into consumer behav-
• Garner lessons from early trailblazers and industry case studies ior
• Discover where to start with your brand entertainment efforts • Illustrative cases using Dynamicly’s Dynamic Audio-Visual Expe-
rience (DAVE™) will be provided
Dan Fricker, Senior Operations Lead, Creative, Shopify Barry Bedell, Founder, Dynamicly
11:00AM HOW TECHNOLOGY HARNESSES THE POWER OF DATA 11:45AM The Retail Consumer Journey Is On Mobile
Paige and Heather will walk you through the Nielsen Marketing Cloud UI, to • For today’s constantly connected consumers, shopping never
demonstrate how you can understand and engage your customers using our sleeps. Whether making an everyday purchase or researching a big-ticket
built-in analytics and Nielsen Artificial Intelligence. The Nielsen Marketing item, shoppers reflexively turn to mobile.
Cloud is constantly evaluating the success of your marketing and making
adjustments in real-time to allow every step of your marketing process to • In this session, you’ll learn how to make an impact with millen-
be smarter and more effective. This will be showcased with use cases for nials and Gen Z on mobile. Explore how your brand can activate across the
retailers large and small. full consumer journey from inspiration to purchase - and all the moments in
Heather Garand, Director, Nielsen Marketing Cloud between.
Paige Sontag, Client Strategy Manager, Nielsen Media &
Marketing Cloud Canada Matt Bolivar, Retail Vertical Lead - Canada, Snapchat
Andrew Jarvie, Marketing Science Regional Lead - Canada, Snapchat
Video Content in 2020 1:15PM Core Connection: How to Turn Your Contacts into Cus-
12:30PM tomers
•When to do it yourself
•When to hire a professional •Clarify and communicate your brand’s core — who you are and what you
•When you are overpaying stand for — and grow your business as a result
Mike Soragnese, Creative Director and Producer, Render Media •Apply the four requirements every customer contact needs before you can
create a true core customer connection
•Use that connection to align the actions and thoughts of your organization
to your customer’s ambitions to help them achieve their goals, and yours
Veronica Romney, Founder + Lead Educator, MyModernBrand
2:00PM Sales Effectiveness in the Retail Environment 2:45PM CRTC Marketer’s Update on CASL
•Collaboration between marketing and sales •The CRTC Enforcement Team will address:
•Understanding the buying process •General Approach to Enforcement
•Impact of digital tools •Complaints from Canadians
•Strategies; Asking the right questions, relationship building, etc •CASL Actions to date
Erica Manen, Sales Enablement & Training Manager, 2BC & Associates •Lessons learned from recent Enforcement Actions
•Guidance for Marketers:
•What could you be liable for?
•CASL and Social Media Platforms
•Best Practices for Record Keeping
•Easy Tips to Comply with CASL
Derek Lackey, Chairman, Response Marketing Association; Author, CASL
Compliance
3:15PM The Secret to Writing Better Copy, Faster
• Learn the process of writing high converting copy, whether it’s
for social media, email marketing, or any other sales document
• Find out how to use an evidence-based approach to understand
what matters to your target audience and use that knowledge for getting
more sales
• Dissecting IRL case studies to see what worked...and didn’t work
Patti Haus, Conversion Copywriter
9 #DX32020 BROCHURE
*Note: The agenda could change any time without noticeDX3 TALKS
DAY 2, MARCH 11, 2020
TERRY FOX STAGE VIOLA DESMOND STAGE
09:30 AM How Canadian Retail Giants Built Better Retail Oper- 10:15 AM
ations
• Have you been asked to lead your organization in a digital
transformation that improves communications and productivity? How to Convert Viewers into
• This session will present the stories of retailers that have Customers with Video Marketing
overhauled their operations, elevated the user experience, and integrat-
ing new solutions with legacy apps. • How to create videos for today’s algorithms
• We’ll help you identify the steps needed to revolutionize your • How to make a video ad that converts
retail operations and make all users smile. into $$$ & Get a 4x ROAS with YouTube Ads
Swapnali Thaker, Director of User Experience and Product Strategy, • How We Used Influencers to Create their Highest Converting Video Ads
Veriday • How We Increased Traffic Coming from YouTube by 3000% in Two Months
Sam Hyland, Technical Architect, Veriday Marlon Doll, Founder & Lead Video Strategist, Vireo Video Marketing
Data-driven content strategy in the world of
11:00 AM 11:45 AM
AI
Is Wellness Washed Up? How to Cut • A team of agencies will be formed who need to analyze
Through the Noise of Products Promising to the content on a prospect’s current specialty retail website
and provide 3 recommendations to make it more customer
Help Consumers Get Lean, Green and Clean centric. Do you deserve to win the business?
• From banks to beauty, brands across all sectors are trying to tap into Chris Vafiadis, Senior Solution Architect, Episerver
consumers’ desire for wellness
Video Marketing
• Explore the current state of wellness marketing and communications
Amy Laski, Founder & President, Felicity
12:30 PM 1:15 PM Emerging Trends in Email Deliverability - By Re-
sponse Marketing Association
• New delivery stats from the industry and how to measure
by HOAME your own
Stephanie Kersta, Co-Founder, Hoame • Emerging technologies that can be set up today to set
Carolyn Plater, Co-Founder, Hoame your brand apart in the inbox
• How to monitor and react when experiencing delivery
issues
• An understanding of emerging threats consumers and
corporations are facing that can impact their email reputation
Matthew Vernhout, Director, Privacy & Industry Relations, 250ok
2:00 PM
How MRKT360 Increases the Average Life of Customers
to More Than 3 Years!
•The average life of customers with Google Partners is 3 months, but
MRKT360 has been retaining customers for over 3 years! With the help of
MRKT365, MRKT360 is able to automate business and resource optimization
for their clients; keeping them happy and engaged for years.
Eran Hurvitz, CEO, MRKT360 Inc.
10 #DX32020 BROCHURE *Note: The agenda could change any time without noticeFLOOR PLAN
Registration
Dx3 TALKS (Workshops)
DX3 RETAIL SUMMIT
429 101 200 201 301 500 Meditation
Retail Game
DX3 MARKETING & 428 Lab Zone 500A HOAME
INNOVATION SUMMIT 329
DX
ks
207 306 307 406
MEDIANET THEATRE 328
Vi
al
3
ol
602
3T
Ta
x
a
Fo
DX
De
l ks
Charging
rry
209 308 309 408
Station
sm
229
Te
604
on
d
NETWORKING / 401A Photo
RETAIL LAB 115 214 215 314 315 414 415 514
Studio
606
Tech 117 216 217 316 317 416 417 516
Tech
121 220 Coffee & F1 F2
421 520
Coffee,
Networking F3
Lounge
Networking area
Lounge
Stage
123 & Food Pavilion F4 423 423A
Coffee
Machine F6 F5
Stage
Exit
127 226 227 326 327 426 427 526
To Washrooms
Episerver Theatre
MediaNet Theatre
SPONSORS AND PARTNERS
OFFICIAL CONFERENCE PARTNERS GOLD SPONSOR SILVER SPONSORS
DIGITAL
PARTNER
BRONZE SPONSORS OFFICIAL PRINT OFFICIAL VIDEO
PARTNER PARTNER
EXHIBITORS
ASSOCIATE SPONSORS
MEDIA / ASSOCIATION PARTNERS
Toronto
11 #DX32020 BROCHURE2020 REGISTERED ATTENDEES INCLUDE: 12 #DX32020 BROCHURE
REGISTRATION
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PAYMENT POLICY
Please select your method of payment. Your registration will not be confirmed until payment is received and may be subject to cancel-
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CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY
1. BY CREDIT CARD You may substitute delegates at any time by providing reasonable advance notice to DX3.
For any cancellations received in writing between forty five (45) and fifteen (15) days prior to the
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In the event that DX3 postpones an event for any reason and the delegate is unable or unwilling to
Issue no. (if applicable): attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You
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Please note that while speakers and topics were confirmed at the time of publishing, circum-
stances beyond the control of the organizers may necessitate substitutions, alterations or
cancellations of the speakers and/or topics. As such, the DX3 reserves the right to alter or modify
the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any
substitutions or alterations will be updated on our web page as soon as possible.
DISCOUNTS
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date in order to receive any discount. Any discounts offered whether by the DX3 (including team
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13 #DX32020 BROCHURE PUBLISHED NOVEMBER 20th, 2019. SUBJECT TO CHANGEYou can also read
