Ricochet of the Magic Bullet: Revisiting the Role of Change Management Initiatives in IT Governance

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

                           Ricochet of the Magic Bullet:
     Revisiting the Role of Change Management Initiatives in IT Governance
                     Hans P. Borgman                                                         Hauke Heier
                     Leiden University                                                         Accenture
             h.p.borgman@umail.leidenuniv.nl                                       Strategic IT Effectiveness (SITE)
                                                                                     hauke.heier@accenture.com

                           Abstract                                     takeover situations. The premium is paid on the
                                                                        assumption that those organizations manage risks
   How can we understand information technology                         better, recover from setbacks more flexibly, and
(IT) governance projects that combine a mix of                          develop above average share value growth. Weill &
organizational and process change measures, as well                     Ross [7] claim that well-governed firms can reap
as IT governance software implementations? With so                      returns on their IT assets of up to 40% above industry
many IT governance projects underway - of which                         average. For non-financial success measures,
quite a few are challenged - this question is gaining                   researchers mainly relied on SEI’s CMMi maturity
importance. This article presents and discusses a                       model and Luftman’s IT/business alignment maturity
conceptual and operational research model combining                     assessment model [8].
research in change management, IT governance, and                           Earlier qualitative [9] and quantitative research [10]
IT implementation success. This research model is                       has shown the influence of change management factors
used in two contrasting case studies of large-scale IT                  on the success of IT governance projects. Particularly
governance projects, one with a strong focus on IT to                   project planning & analysis, executive support, and
induce and sustain change, the other with a strong                      organizational integration have been identified as
focus on organizational and process measures. The                       powerful measures to overcome common failure
study analyzes and contrasts each case’s success and                    points: lack of managerial support, missing objectives
presents a discussion of the underlying reasons,                        for the tool rollout, unclear processes designs, and
concluding with recommended next research steps. *                      starting too rapidly with a too big implementation
                                                                        scope [11, 12].
1. Introduction and Research Question                                       The theory underlying these change management
                                                                        factors comes mostly from IT implementation research
   The purpose of this research is to explore the role of               - perhaps not surprising since many IT governance
different change management approaches in IT                            initiatives involve (or sometimes strongly rely on) the
governance projects. IT governance is concerned with                    implementation of software tools for supporting or
the set of enabling mechanisms to request, prioritize,                  enforcing processes. In addition, IT governance
fund, monitor, enforce, and realign IT investment                       projects can - and typically do - involve other non-
decisions [1], linking it directly with the top three IT                software measures to either induce or sustain a change
issues as identified by the 2008 SIM IT Industry Trend                  and improvement in IT governance processes. In some
Survey IT [2]: business alignment, building business                    cases software is not used at all. For our research we
skills in IT, and IT strategic planning. IT governance                  have therefore chosen to build on IT implementation
projects are initiatives aimed at sustained improvement                 research, as well as on general change management
of IT governance arrangements, and their reportedly                     research to address the following question: How can
strongly varying degrees of success [3-5] have                          we understand IT governance projects that combine a
motivated us to explore this area in more detail.                       mix of organizational and process change measures, as
   Why are IT governance projects important for                         well as IT governance software implementations?
organizations and how do we measure their success?                          The low success rate of IT development and
For monetary success measures, Lainhart [6] found                       implementation projects is widely published and
empirical evidence that well-governed enterprises can                   researched: e.g. in the CHAOS 2009 study [13], the
command acquisition premiums of up to 16% in                            Standish Group reports that only 32% of all IT projects
                                                                        can be considered successful (on time, on budget and
                                                                        with required features), 44% challenged, and 24%
*
    The authors would like to acknowledge the useful input of the       failed (projects cancelled or results never used).
    anonymous reviewers and to thank Lee Yuanshan and Peter
    Stiegler, two students who helped to collect research data and to
    discuss the research project.

                                               978-0-7695-3869-3/10 $26.00 © 2010 IEEE                                               1
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

    For IT governance projects - with a much smaller         findings to our overall research question and presents
base and shorter history - no comparable quantitative        next research steps.
studies are published, although Meyer [14] e.g. reports
that the results of many IT governance initiatives are       2. Conceptual Foundations and Framework
“often bureaucratic, imposing oversight and
convoluted approval processes on already burdened            2.1 Research Framework Introduction
organizations. These heavy-handed top-down controls
squelch entrepreneurship, bog organizations down, and            For this research, we have adopted the research
drive administrative costs up.” Though the earlier           framework used by Heier et al. [3], extended here by
mentioned studies by Heier et al [9, 10] do not deal         including additional change management measures and
specifically with project success and failure, they do       outcome factors to reflect the broader scope of this
consider the above mention change management                 current study. The resulting framework is shown in
factors, therefore offering a good starting point for        Figure 1. We are particularly interested in the mix of
understanding the IT implementation side of IT               IT governance software implementation and non-IT
governance projects.                                         change management factors (discussed in more depth
    As mentioned above, our research on IT governance        in section 2.2) - as well as in their timing and
projects is not limited to IT implementation research        sequencing - and in the more general outcomes of IT
alone and requires us to include general change              governance projects, specifically IT/business alignment
management approaches. This includes looking at the          maturity (discussed in section 2.3). In Figure 1 we
timing and sequencing of change management factors           label the corresponding three blocks as our 'focus
before and during the actual change initiative, as well      areas'. The model also covers two additional 'context'
as at change management factors to sustain the after-        building blocks which are described below (see [10]
change situation - both short-term and long-term.            for a more detailed description):
Particularly relevant in that regard is the so-called            IT governance strategies and structures - the first
“magic bullet theory” by Markus and Benjamin [15] on         context area - addresses IT strategy and organizational
IT-enabled transformation, linking IT implementation         capacities, primarily reflected in the choice between
failure to widespread non-use of change management           centralized, decentralized, or federal IT governance
best practices.                                              arrangements [16, 17]. Centralized IT governance
    In their article, Markus and Benjamin argue that         structures allocate decision-making responsibilities to a
failure to employ best practices in IT-enabled change is     central IT function. Benefits of increased coordination
typically due to mistaken beliefs about the causes of        and control are offset by more bureaucracy and less
change, in particular the belief in IT as a magic bullet -   responsiveness to business demands. Decentralized IT
that technology alone can successfully deliver the           governance structures delegate most decision
intended change. Both change management theory as            authorities to business unit managers; however, the
well as the “magic bullet” theory will be explicitly         flexibility suited for turbulent environments must be
considered in our study. As will be explained in our         balanced with standardization tradeoffs. A federal IT
methodology section we have selected two contrasting         governance structures maintains central control of
case studies of companies that have chosen different         some IT domains while business units can deploy
change management approaches for their IT                    business applications at their discretion [18].
governance projects; one relying heavily on the use of           Environmental contingencies - the second context
IT governance software without many supporting               area - is based on Sambamurthy and Zmud’s [19]
measures (i.e. IT as a “magic bullet”), the other more       tripartite categorization of influences: corporate
or less the opposite.                                        governance, economies of scope, and absorptive
    The remainder of this paper is organized into five       capacity [19]. Corporate governance refers to the
sections. In the following section “conceptual               already existing organizational control arrangements,
foundations and framework”, earlier research relevant        such as firm size, and centralized or decentralized
to the research question is assessed and synthesized.        decision-making structures. Economies of scope refer
The third section “research methodology” describes the       to corporate diversification modes: internal growth vs.
detailed research approach, the selection of case study      external acquisitions. Absorptive capacities reflect the
sites, the data collection and the analysis approach         level of IT knowledge in the line management of a
taken. The fourth section “case study results” presents      firm. We have added organizational culture as a fourth
and discusses observations and findings from our two         element but it remains unclear whether and how fast
case studies, after which the fifth and last section         this can be altered [comp. 14, 20].
"conclusions and next research steps" relates these

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

                                           Figure 1. Research Framework

2.2 Focus Area: Change Management                            22, 23], typically build on the Lewin-Schein change
                                                             model. Based on Lewin’s [24] more theoretical
   Change management involves both IT as well as             foundation, Schein [e.g. 25, 26] conducted a series of
non-IT-related initiatives, including their timing and       empirical studies leading to the development of a more
sequencing. In terms of our research model (see Figure       concrete model which identified individual factors. The
1) this refers to IT governance processes and software       Lewin-Schein change approach - widely acknowledged
modules and change management factors. Following             both in descriptive studies [e.g. 27, 28] and prescriptive
our definition from section one, IT governance               analysis [e.g. 29, 30] - views organizations as moving
processes cover the following six major decision areas:      from an old quasi-stationary equilibrium to a new one.
request, prioritize, fund, monitor, enforce, and realign.       In Lewin-Schein’s first stage - “unfreezing: creating
In order to improve these processes, organizations can       the motivation to change” - people become aware of
resort to a range of measures such as publishing             the need for culture change and see the necessity to
guidelines, training employees, rewarding or punishing       deviate from prior behavior patterns and mindsets [31].
behavior, or implementing IT governance software to          In this stage, change is introduced - in our case to the
change and IT governance processes.                          existing IT governance landscape - and employees
   Software, in particular, can enforce processes by         become aware that the current ways of working, as
automatically routing workflows and decisions and            well as roles and responsibilities will change.
escalating exceptions and delays when reaching a                Lewin-Schein’s second stage - “cognitive
certain threshold [21]. There are four main software         restructuring: learning new concepts and new
modules: demand management, portfolio management,            meanings for old concepts” - implies moving the
program/project management, as well as resource/time         organization from an old to a new quasi-stationary (IT
management.                                                  governance) equilibrium. This is typically a period of
   Earlier research [4] has identified a series of           confusion and transition where new IT governance
implementation factors which can affect the outcomes         mechanisms are implemented. During this phase, IT
of an IT governance software implementation in one           governance will become more formalized and will,
way or another. These implementation factors -               potentially, reach a higher level of maturity. Success is
clustered into six major categories - are: project           dependent on maintaining teamwork and effective
planning and analysis, executive support, user               communication with stakeholders [23].
involvement, user training, commitment, and                     Finally in Lewin-Schein’s third stage - “refreezing:
organizational integration (see [9, 10] for more details).   internalizing new concepts and meanings” - the new
Change management approaches related to these                distribution of social forces is reinforced to maintain
factors can help to create or sustain change.                and stabilize the new quasi-stationary equilibrium [27].
   Studies on change management effectiveness,               New IT governance structures, processes, and software
including those focusing on IT implementations [e.g.         tools are integrated into stakeholders’ ways of

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

working. In practice, this can be a slow and painful         business strategies, goals and needs”. He adds that
process for organizations as staff struggle with             alignment maturity “evolves into a relationship where
unfamiliar new processes and may soon find                   the function of IT and other business functions adapt
themselves in a valley of despair [32]. While some can       their strategies together”.
be trained to familiarize themselves with the new               Since its publication, the framework was applied by
changes in order to depart from the valley of despair,       various researchers [41-45] and provided important
there are others who attempt to find workarounds in          findings around IT/business alignment. To measure
order to return to old familiar ways working. This           both short-term and long-term success of IT
could negatively impact IT governance maturity.              governance projects, we apply Luftman’s alignment
   Though it is now common textbook wisdom that              maturity model [46, 47] to compare the alignment
deliberate change management measures can increase           maturity of the companies before, during, and after
the success of IT implementation projects, our earlier       (both short-term and long-term) an IT governance
reference to Markus and Benjamin's "magic bullet             project. Improved IT/business alignment maturity, in
theory" [15] illustrates that this "common wisdom" is        this sense, is used here as an indicator of improved
far from common practice. In fact, our own                   business value from IT. Van Grembergen and De Haes
observations and consulting experience as well as            [48] go further, by modeling IT/business alignment as
anecdotal evidence from professional publications            a mediator which enables an increase in business value
seems to suggest that belief in the "magic bullet            from IT investments.
theory" is on the rise, in the sense that managers and IT       The alignment maturity model features six maturity
professionals today seem to put an increasing amount         areas - each with five maturity stages. The six key
of weight on IT implementations as change enablers           maturity areas are communication, competency and
and less on supporting change management measures.           value measurement, governance, partnership, scope
To explore this, one of our two case studies has been        and architecture, and skills. Each key area comprises a
selected to match this situation.                            group of related mechanisms and assessment criteria
                                                             which are important for achieving IT/business
2.3 Focus Area: IT Governance Outcomes;                      alignment. The five maturity stages are initial/ad hoc
Alignment Maturity                                           process, committed process, established focused
                                                             process, improved/managed process, and optimized
    IT governance projects are aimed at improving the        process - the latter being the highest level of maturity.
business value of IT, including both effectiveness and
efficiency. Although the findings by Lainhart [6] and        2.4 Research Proposition Summary
Weill & Ross [7] about better financial performance of
companies with better IT governance are important to             Combining the frameworks from Lewin-Schein,
justify these projects, the measurements are too             Markus & Benjamin and Luftman, we derive the
indirect and too coarse-grained to be suitable to serve      following three working propositions (WPs) as the
as a success criterion at various stages of a change         basis for our empirical exploration. The WPs are
process, which is what we need. Based on the more            illustrated graphically in Figure 2:
fine-grained frameworks developed around the link            • WP1 - Using IT governance software without
between IT and business (value) such as Henderson et             preceding or supporting structure/process change
al.’s strategic alignment model [33], and models from            measures in an attempt to "move" and "refreeze" an
Smaczny [34], Kearns et al. [35], Bergeron et al. [36],          enduring change (improvement) in IT alignment
Strnadl [37], Avison et al. [38], we have chosen to              maturity does not work. This proposition is in line
focus on measures of IT/business alignment as a                  with the aforementioned “magic bullet theory” that
measure of IT governance project success.                        predicts that users are not sitting ducks and will
    The IT Governance Institute defines alignment of             dodge the bullets, in that way preventing a painful
business and IT as “whether an enterprise’s investment           change and using IT as the scapegoat.
in IT is in harmony with its strategic objectives (intent,   • WP2 - Creating an IT alignment maturity increase
current strategy and enterprise goals) and thus building         through structure/process changes without using IT
the capabilities necessary to deliver business value”            governance software (either as part of the "move"
[39]. For our study we have adopted the quantitative             and/or "refreeze" stage) will prevent an enduring
measurement of "alignment maturity" developed by                 process change, meaning the "refreeze" stage will
Luftman [40] who provides a similar definition,                  only be partially successful and the long-term
referring to IT/business alignment as “applying IT in            alignment maturity will decrease. This proposition
an appropriate and timely way, in harmony with                   focuses on the later stages of the Lewin-Schein

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

                                                           been conducted with key IT governance and change
                                                           management stakeholders, each lasting some 1.5 hours.
                                                              We compiled an interview framework/questionnaire
                                                           that is structured into three distinct sections. First,
                                                           structural, process, and software-related topics
                                                           contribute to the clarification of the chosen IT
                                                           governance implementation approach. Second, the
                                                           section with change management factors focuses on
                                                           moderator variables, looking at the type of change-
                                                           management initiative (e.g., IT, process, structure) as
          Figure 2. Working Propositions                   well as the sequence and timing. Third and last,
                                                           improvements in IT/business alignment maturity are
  model, postulating that without IT governance            measured to derive the business value from IT both
  software the IT/business alignment maturity will         before, during, shortly after, and more long-term after
  fall back to a level closer to the initial level.        the change initiatives. The interviewees were asked to
• WP3 - Using IT governance software to "refreeze"         rate all six strategic alignment maturity dimensions on
  the improvement of IT governance maturity will           a five-point Likert scale using Luftman's instrument
  increase the likelihood of an enduring maturity          [46, 47].
  improvement. This proposition is related to WP2              Assessments       were     cross-checked    between
  but now describing the situation with (!) IT             respondents per company and averaged to identify
  governance software, postulating a successful            possible improvements over time. To support the data
  “refreeze” with a long-term increased IT/business        analysis activities - and following the advice of Darke
  alignment maturity increase.                             et al. [54], Myers [55], and Weitzman and Miles [56] -
                                                           we have employed a special-purpose software tool for
                                                           qualitative research, i.e. QSR NVivo. This software
3. Research Methodology                                    package supports non-numerical, unstructured data
                                                           indexing, searching, and theorizing. NVivo facilitates
    Our literature review, summarized in the previous
                                                           the storage, coding, retrieval, and analysis of textual
section, and findings from secondary data - provided
                                                           data, as well as theory-testing [57]. It supports case
by consulting projects and interviews with application
                                                           study research with its capacity to integrate mixed
vendors - allowed us to build the research framework
                                                           research methods by merging quantitative and
[49] and state the exploratory study’s purpose, as well
                                                           qualitative data [58].
as criteria to judge a successful exploration [50]. We
posit that a multiple case research approach is suitable
to examine the complex, contextual, and contemporary       4. Case Study Results
nature of change management approaches in an IT
governance context. As Yin [50] states, “[a] case study    4.1 Rio Tinto Alcan - Engineered Products
is an empirical enquiry that investigates a
contemporary phenomenon within its real-life context,         Rio Tinto Alcan is the aluminum business of Rio
especially when the boundaries between phenomenon          Tinto (NYSE: RTP). The unit of analysis for this case
and context are not clearly evident.”                      study was the engineered products division of Rio
    This clearly applies to our research question, since   Tinto Alcan (RTA-EP), a relatively autonomous part of
research in this area is in its early, formative stages,   the company with a global headcount of 15,000 and a
and we are dealing with practice-based problems where      significant presence in Australia, Canada, and France.
the actor’s experiences and the action context are         The interviewees at RTA-EP’s Paris headquarters
critical [51, 52]. In 2009, we have conducted two in-      included the CIO, the business relationship manager
depth case studies in Europe to gather data - through      responsible for IT governance, the IT executive who
document analysis (e.g., governance landscape              was responsible for planning and running the initial IT
documentation, project data, and change management         governance initiative, and two external consultants.
plans), semi-structured interviews, and direct             RTA-EP focused on the implementation of IT
observation. We were also able to use questionnaire        governance software to both initiate and sustain IT
data for both companies from an earlier related study      governance maturity increases, allowing us to explore
[9, 10]. The triangulation has allowed for cross-check     the research working propositions WP1 and WP3.
[53]. A total of 10 semi-structured interviews have           RTA-EP’s history - prior to being acquired by Rio
                                                           Tinto in November 2007 - was one of strong growth,

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

organically, as well as through acquisitions. As a          would move into the project phase where the software
result, the IT governance arrangements were strongly        supported the organization’s project management
decentralized to allow for local flexibility, with the      office (PMO) with all necessary software features. The
exception of a centralized approval by the CFO for          new process also mandated that every project above a
projects surpassing a set limit and some informal           set number of mandays had to create a cash flow
central knowledge sharing initiatives. In mid 2007,         analysis, a risk profile, as well as a value profile. This
fueled by the ongoing global rollout of multiple large      led to the optimization of IT portfolio management and
SAP projects, the decision was made to move from a          reduced the amount of non-value-adding projects. The
decentralized to a federated model in order to              need to compile spreadsheet-based portfolio analyses
harmonize processes, to achieve synergies, and to           was made redundant by real-time dashboard
increase business visibility.                               functionality.
   The change team consisted of RTA-EP-internal                 Resource/time management increased RTA-EP’s
employees and external consultants; the team had to         awareness of (internal and external) resource capacities
handle several environmental difficulties such as           and facilitated as-is and to-be comparisons. With the
dealing with diverse previously independent working         introduction of time-tracking features, budget
cultures and a turbulent business environment that          accountability was enforced and key performance
included the takeover by Rio Tinto and ongoing              indicators (KPIs) helped to measure performance
discussions about divestitures. As a first step, the        against targets set by RTA-EP’s executive
company introduced the IT governance software               management. Though the change initiatives strongly
modules       program/project       management       and    relied on software to enforce process changes (e.g., “no
resource/time management to support various project         time-tracking, no payment of external consultants”),
rollouts. This first phase lasted from September 2007       additional structural alterations were made.
to April 2008. At that time, the decision-making                First, an IT governance committee was set up with a
process and the management of IT assets were still          quarterly meeting schedule. It comprised RTA-EP’s
decentralized, i.e. there was no central governance         business unit leaders, the CIO, and the business
authority.                                                  relationship manager. This committee reported directly
   The IT governance tool was extended in a second          to the division’s CEO and CFO. The task of the
phase - which more formally put a central IT                committee was to make decisions on the IT portfolio,
governance initiative in place - with the introduction of   on IT assets, procurement strategies, and human
demand management and portfolio management                  resource (HR) issues. Second, weekly business review
features. This phase, which is where our actual case        meetings and bi-weekly investment review meetings
study measurements start, began in May 2008 and             were initiated.
lasted until February 2009. To standardize processes            Not many other non-IT supporting change
and achieve rapid results, it was decided to introduce      management initiatives were employed for the IT
the IT governance software first in its standard, non-      governance project. Some executive support and user
customized form. The new demand management                  involvement took place by demonstration and review
process consisted of three phases completely supported      of the processes at management level. The IT
by the software. New IT demands from that moment            governance software was, however, implemented using
on had to go through the idea phase and the proposal        a top-down approach without any explicit end-user
phase before they could enter the project phase.            involvement. User training did take place, conducted
   To ensure that all affected stakeholders were            both in classrooms and one-to-one sessions on an as-
involved in decision-making, several demand gates had       needed-basis. Commitment was ensured through
to be passed before a project request could move to a       pooling strong supporters and resisters in teams and
next phase. If the project request passed all gates, it     following a step-by-step rollout approach. Adoption
                                                            was further enforced by including tool usage into
                      May 2008    Feb 2009    May 2009      employees’ annual reviews.
Communications          1.7         2.8          3.0            By February 2009 most of the change management
Competency/Value        1.5         3.2          3.7        initiatives were concluded and a period of relative
Governance              1.3         2.5          2.9        stability began. Table 1 summarizes the Luftman IT
Partnership             1.7         3.1          3.2        alignment maturity levels for this case before the IT
Scope/Architecture      1.7         2.7          2.9        governance change initiative (May 2008), shortly after
Skills                  1.7         2.8          3.0        (Feb 2009) and in the more long-term stable situation
Total Average           1.6         2.9          3.1        (May 2009).
    Table 1. Rio Tinto Alcan EP Alignment Maturity

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

4.2 Siemens Global Shared Services-IT                       four stages: analysis of documents, processes and
                                                            standards, followed by the development of concepts for
    Siemens AG, headquartered in Germany, is one of         processes and workflows, active stakeholder
the world’s largest engineering companies, specializing     management, and finally customization and
in three main business sectors: industry, energy and        configuration of an IT governance tool. The initiative
healthcare (NYSE: SI). Consisting of 15 divisions, it       started in December 2007 with an initial analysis and
has approximately 430,000 employees and global              development of the IT governance concept. At this
revenues of more than $110 billion (2008). The unit of      point in time, only informal and limited IT governance
analysis for this case study is Siemens global shared       arrangements were in place. The project team spent the
services IT (GSS IT), one of the four business lines        majority of their time on defining IT governance
within Siemens’ global shared services division. GSS        processes, roles, and responsibilities.
IT operates six regional application management                 Though GSS IT had active executive support from
centers (AMCs) and four infrastructure management           headquarters, the project was met with resistance from
centers (IMCs) located worldwide. Headquarters are in       regional AMCs and IMCs since they did not want to
Munich.                                                     make their internal service lifecycle management
    Interviews were conducted with the GSS IT head of       transparent. They were reluctant to share information
portfolio management - also responsible for overseeing      about demand pipelines, project portfolios, and
the overall IT governance initiative - one of his direct    financial KPIs. In order to increase acceptance of the
reports from the central portfolio management               newly standardized processes and associated
department as well as one from a regional AMC,              responsibilities, selected users from headquarters and
complemented with two external consultants. Contrary        regional subsidiaries were involved in the design
to Rio Tinto Alcan, GSS IT’s IT governance project          process. In addition, the regional AMC in Vienna was
had a two-phased approach. It focused extensively on        picked as a pilot - and as a means to convince and
process design and change management approaches to          motivate other regional AMCs and IMCs to adopt the
initiate change before implementing IT governance           formal IT governance arrangements.
software to sustain change.                                     The IT governance initiative was concluded in June
    GSS IT had a decentralized structure in terms of        2008 and marked the start of the post-change period.
decision-making processes and IT asset management.          By then, GSS IT had a global service lifecycle
Each AMC managed its own assets and made                    management process consisting of six distinct phases,
independent portfolio decisions. As a result, all           alignment with internal and external frameworks - e.g.
subsidiaries had their own way of managing service          ITIL and ISO 20.000 - as well as a handbook
provisioning - with inconsistent performance across         containing detailed process steps, financing models,
AMCs. To standardize service quality and to minimize        risk management approaches, and general governance
risks when developing new (costly) service offerings,       policies.
GSS IT embarked on an IT governance project to                  Two IT governance software modules were also
develop a common, harmonized service lifecycle              implemented for demand management and portfolio
management process for all AMCs and IMCs. The               management. The tool was meant to provide the
ultimate goal was to increase external/customer             organization with improved capabilities to identify
transparency. This was done using the existing IMC          opportunities and threats at an early stage in the
lifecycle management process as a starting point with a     portfolio lifecycle, as well as more immediate alerts
focus on portfolio management.                              regarding project deviations. Process gates in the
    The project team consisted of both external             proposal phase of the service portfolio lifecycle also
consultants and internal staff from headquarters and the    helped to reduce unnecessary efforts spent on projects
regional subsidiaries. The IT governance project had        that might eventually be cancelled by customers.
                                                            However, the tool was not immediately used. GSS IT
                      Dec 2007   Jun 2008    Nov 2008       focused on ensuring that IT governance processes were
Communications           2.4        3.0         2.8         running well first before they started the adoption of IT
Competency/Value         2.2        3.2         3.5         governance software.
Governance               2.5        3.7         3.3             Table 2 summarizes the IT/business alignment
Partnership              2.3        3.2         3.0         maturity levels for this case before the IT governance
Scope/Architecture       2.0        3.0         2.8         change initiative (December 2007), shortly after
Skills                   1.8        2.5         2.0         (January 2008) and in the more long-term stable
Total Average            2.2        3.1         2.9         situation (November 2008).
     Table 2. Siemens GSS IT Alignment Maturity

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

                           Figure 3. Case Results Within the Research Framework

5. Discussion                                             software (and much less on process change measures)
                                                          to "move" and "refreeze" the IT governance processes,
    In the following sections we subsequently discuss     medium activity in terms of structural changes, and
our findings from the RTA-EP case and the GSS IT          minor evidence for change management factors and
case, after which we return to our general research       environmental contingencies. The approach followed
question and discuss next research steps. Figure 3        at RTA-EP clearly focused on improving IT
repeats our research framework, showing the overall       governance processes through the top-down
changes in the scores for each building block for both    implementation of IT governance tools. The structural
of the case studies.                                      changes - e.g. setting up the IT governance committee -
                                                          became a necessity with the introduction of process
5.1. Understanding Rio Tinto Alcan - EP                   changes but they were not change drivers. In other
                                                          words, RTA-EP employed a "magic bullet" approach
    Looking at the overall outcomes of the IT             and was successful, contrary to our "magic bullet
governance project in this case, we observed              theory" working proposition WP1 (see Figure 4).
improvements in all six of the Luftman IT/business            Focusing in more detail on non-IT change
alignment maturity dimensions. The overall maturity       measures, we see that careful project planning and
increase was impressive: starting from 1.6 before the     analysis took place but our interviews do not indicate a
IT governance initiative and moving to 3.1 at the time    significant effect on the overall project success.
of the research site visit.                               Although the CIO (the initiator of the IT governance
    Considering the change initiatives within this        initiative) provided a high degree of executive support,
project we see a strong focus on IT governance            special measures for ensuring user involvement and
                                                          commitment were lacking.
                                                              The possible influence of environmental
                                                          contingencies on the overall success of the IT
                                                          governance project in his case study is unclear or at
                                                          least mixed. Most of the factors listed under that
                                                          heading did not change or had no discernable
                                                          influence. However, the significant turbulence caused
                                                          by the Rio Tinto acquisition, the subsequent economic
                                                          crisis and the possible divestiture could either lead to
                                                          more or less user resistance as employee morale and
                                                          fear of job loss may be affected strongly and
                                                          differently, also across countries, departments and
 Figure 4. RTA-EP Alignment Maturity Changes
                                                          individuals.

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

   In summary, and with reference to Figure 4, we see       defining the IT governance processes gave them an in-
that RTA-EP predominantly used IT implementation as         depth understanding of the purposes of the IT
a change measure to both "move" and "refreeze" the          governance software.
organization. Whereas, based on the magic bullet                Although the software development was more or
theory, one would expect a path similar to that             less finished by June 2008, the actual rollout was
described in our WP1, they followed a "road to              effectively put on hold as a result of, by then,
success" most similar to our working proposition WP3.       incomplete acceptance by the regional centers. This led
                                                            to a loss of enthusiasm over time from regional centers
5.2. Understanding Siemens GSS IT                           that were already on board, leading in a decrease in
                                                            overall maturity. Despite this, “competency and value
    Referring to Table 2 and Figure 5, we see that          measurement” maturity continued to improve as newly
maturity levels for GSS IT in terms of IT/business          introduced metrics, which were established for
alignment in all six dimensions improved during the         measuring the extent of service provided to the
"move" stage but "refreeze" was unsuccessful and the        business functions, could be used even in the absence
alignment maturity dimensions dropped from that point       of an IT governance software.
onwards, with the exception of the maturity area                In terms of environmental contingencies we
“competency and value measurement”. Overall, GSS            identified a few challenges such as a competitive
IT started from a maturity of 2.2 before the IT             organizational culture which led to reluctance to share
governance initiative, reached a peak maturity of 3.1       information between regional centers. Nevertheless, we
after the initiative, quickly fell back to 2.9 and          argue that the environmental contingencies had no
afterwards failed to stabilize but continued a slow         major impact on IT governance outcomes.
slide. All in all, despite comparatively high alignment         In summary, and with reference to Figure 5, we see
maturity scores throughout the change initiative, it        that GSS IT only used non-IT change initiatives to
would be difficult to call this a complete success.         both "move" and "refreeze" the organization.
    Revisiting the building blocks from our research        Effectively it was successful in this first phase whereas
framework, we see a strong focus on IT governance           the absence of IT governance software to "refreeze"
process improvement initiatives (here without IT            and sustain the new situation proved less successful.
implementation, contrary to the RTA-EP case) and            Unclear is whether the fact that software was expected
attention to many of the non-IT change management           but not delivered was instrumental to the unsuccessful
factors, minor evidence for structural changes, and         "refreeze". Overall, we see that working proposition
minor change in environmental contingencies.                WP2 has the strongest explanatory power.
    From our interview analysis we learned that GSS
IT's focus was on driving best practice IT governance       5.3. Conclusions and Next Research Steps
into the organization through IT governance processes
and change management factors. Before the actual                This study set out to explore the role of different
change initiative took place, GSS IT ensured support        change management approaches in IT governance
from headquarters as well as regional centers. During       projects, with an explicit focus on IT and non-IT
the change initiative, employees from GSS IT                change measures to "move" and subsequently
headquarters and regional centers worked extensively        "refreeze" organizations embarking on IT governance
for 6 months with external consultants to define IT         initiatives. The analysis of two contrasting case studies
governance processes, roles, and responsibilities before    shows how our research model can help explain the
starting to develop the IT governance software              dynamics within IT governance initiatives as well as
modules for demand management and portfolio
management. Such careful project planning and
analysis, with frequent user involvement, facilitated the
introduction of IT governance into the organization.
    The establishment of a pilot center in Vienna was
also effective for building commitment and garnering
further support from regional centers that were initially
skeptical about the change initiative. Regional centers
were not coerced into adopting the change, instead they
were given time and hands-on opportunities to
convince themselves of the change benefits.
Furthermore, users were given training to familiarize                Figure 5. GSS IT Maturity Profile
themselves with the software. Their involvement in

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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010

their short-term and longterm success, measured in            [10] H. Heier, H. P. Borgman, and C. Mileos, "Examining
terms of IT/business alignment maturity.                      the relationship between IT governance software, processes,
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conventional wisdom embodied in Markus &                      Hawaii International Conference on System Sciences, Big
                                                              Island, 2009, pp. 1-11.
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