Russian Universities: Improving Recognition - 20 February 2020 Zoya Zaitseva Regional Director | QS Intelligence Unit
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Russian
Universities:
Improving
Recognition
20 February 2020
Zoya Zaitseva
Regional Director | QS Intelligence Unit
QS FOR INSTITUTIONS #1 player in Higher Education Rankings – only rankings used by Chinese Government in their World Class University Assessment Audit as well as Ministry of HCD India #1 player in Higher Education Student Recruitment events - >350 events in 57 countries & over 250,000 candidates per annum #1 player in Higher Education Online Portals – over 63 million visits in 2019 #1 Outsource Enrolment Solutions provider supported by 2 million International Students in our global database #1 dedicated higher education research house - QSIU Regional Conferences and branding solutions, including Wharton-QS Reimagine Education Awards Mobility, Partnership and Application Management Software Over 1200 Higher Education clients and 94% re-booking rate in 2019
POLICY IMPACT
OUR APPROACH
WORLD
CLASS
UNIVERSITY
4
BY BY BY BY BY
REGION SUBJECT CONTEXT MISSION TYPE
ASIA 48 SPECIFIC BEST STUDENT GRADUATE QS
SUBJECTS CITIES EMPLOYABILITY CLASSIFICATIONS
LATIN AMERICA 5 BROAD AREAS HE SYSTEMS REIMAGINE TOP 50 UNDER
EDUCATION 50
ARAB REGION GLOBAL MBA QS STARS
EECA DISTANCE/
ONLINE MBA
EMBA
BUSINESS
MASTERS
5
Chart Title
MSU
0
SPbSU
MIPT
100 SPbPU
NSU
TSU
200 BMSTU
MEPhI
HSE
300
MGIMO
TPU
400 URFU
KFU
RUDN
500 MISiS
Saratov
ITMO
600
SFEDU
FEFU
700 NNU
ASU
SU
800 SFU
SUSU
REU
900
2012 2013 2014 2015 2016 2017 2018 2019
Rank in Russia
0 MSU
SPbSU
c MIPT
SPbPU
NSU
5 TSU
BMSTU
MEPhI
HSE
MGIMO
10 TPU
URFU
KFU
RUDN
c
MISiS
15
Saratov
ITMO
SFEDU
FEFU
NNU
20
ASU
SU
SFU
SUSU
REU
25
2012 2013 2014 2015 2016 2017 2018 2019
The chart presents the correlation between each indicator and the overall results.
INTERNATIONAL RESEARCH IMPACT – EECA 2020
WEB| INDICATOR: TECHNICAL STATS & FIGURES IMPACT WEB IMPACT
WEB| INDICATOR: TECHNICAL STATS & FIGURES IMPACT WEB IMPACT
12
International Competitiveness: Keystones
THINGS TO REMEMBER
ROADMAPS TAKE TIME & INPUT
BE VEEEERY REALISTIC
ROADMAPS DO CHANGE
TALK TO THOSE WHO KNOW
DON’T CHEAT!THINGS TO REMEMBER
- Think globally: are you a part
of the global agenda or are
you shaping it up?
- How would you like to be
recognized?
- What are you recognized for?
- Who are you recognized by?
- Are your partnerships
working?THINGS TO REMEMBER
- Do you know your target audience?
- Do you know their concerns?
- Are you addressing them?
- Do you have your team & tools?
- Talent acquisition & retention –
different strategy for every level!
Prospective students’ biggest
Rank
concerns – ISS 2019
1 Cost of living
2 Availability of scholarships
3 Safety
4 Accommodation
5 Getting a job
www.internationalstudentsurvey.com 6 Being made to feel unwelcomeWHAT DO STUDENTS CARE ABOUT?
Intelligence Unit
Source: International Students Survey Sept
2018 – March 2019 – over 75,000
international students participatedTHINGS TO REMEMBER
- Social mission
- International positioning
- Online visibility – measure!
- Presence – are you being
invited?
- Impact – research & career
outcomes
- Are you relevant? Micro-
credits, EdX, internships, etcTHINGS TO REMEMBER
- Understand, live and breathe
your KPIs
- Change is pain, deal with it
- Bring the team on the journey
- engage
Can you not just talk the
talk, but walk the walk?
Really?CLEAR UNIVERSAL KPIS
PARTNER WITH THOSE WHO CARE
PARTNER WITH THOSE WHO CARE
KNOW WHO KNOWS YOU & WHY
WHAT NOT TO DO
ТАЙНОЕ ВСЕГДА СТАНОВИТСЯ ЯВНЫМ
ALEXA TRAFFIC RANKING
QS THE WEB ARWU
Intelligence Unit
4,989 8,657 37,227 47,703
UPDATED 31.05.2019MANAGE WHAT PEOPLE KNOW ABOUT YOU
Intelligence Unit
www.internationalstudentsurvey.comWHAT DO STUDENTS CARE ABOUT?
Intelligence Unit
WHICH OF THE FOLLOWING DID INTERNATIONAL STUDENTS
SAY THEY WERE MORE LIKELY TO CHOOSE…
A university with a high A university with a high
A graduate employment
rate
B student satisfaction score
61.9% = A university with
A a high graduate
employment rate
www.internationalstudentsurvey.comWHY STUDY AT A GLOBALLY RECOGNIZED UNIVERSITY?
Intelligence Unit
Source: QS Applicant SurveyQS ONLINE – TOPUNIVERSITIES.COM
Intelligence UnitTOPUNIVERSITIES.COM
Intelligence UnitYOUR WEBSITE – YOUR FACE
Intelligence Unit
➢ Know your user!
➢ Maintain media centre
➢ Offer a newsletter
➢ Keep personal contact
➢ Have a PR & Marketing team
➢ Use social media
➢ Be presentUNIVERSITIES FOR MEDIA
Intelligence Unit
➢ Engaging personalities
➢ Accurate facts and figures
➢ Ready-to-use support materials – not
just images, but hashtags, tweets, etc
➢ Exclusivity if asked for
➢ Tailored approach
➢ Personal touchNURTURE YOUR ALUMS
Intelligence UnitSHOWCASE EXISTING PARTNERSHIPS
Intelligence Unit
https://www.qs-unisolution.com/PARTICIPATE – AS A SPEAKER
Intelligence Unit
AWARDS: INNOVATION IN LEARNING,
TEACHING & NURTURING
Wow Room
EMPLOYABILITY
“QS is doing a fantastic job. This is a really important event.” Amazon Web ServicesAWARDS: CATEGORIES
Intelligence Unit
$190,000 for the Awards winners
1518 institutions applied
Over 1000 delegates
200 judges
60 world famous thought leadersPROMOTE A DESTINATION
Intelligence UnitA PATHWAY TO GLOBAL RECOGNITION
• Define institutional distinctiveness and key leadership assets:
research, academy, legacy, community
• Build a unified institutional culture and develop a cohesive mindset
• Tackle archipelago syndrome, lone wolf attitude, warring collection of
lordships
• Collate and correlate data: performance, recognition, joint research,
partnerships, online presence
• Benchmark and seek for peer best practices
• Assess achievements, assets, gaps, and opportunities
• Build out a unifying Global Engagement Strategy that can be
recognised by existing and potential partners
• Establish and strengthen flagship partnerships and beyond, alliances
• Build an effective online presence to sustain all aspects of
institutional engagementBUILD COMPETITIVENESS & ESTABLISH
GLOBAL DISTINCTION
To achieve distinction and move beyond the base
of competition and status quo we have to begin
thinking strategically and collaboratively.
Many institutions remain preoccupied with
competition and without changing strategic
engagement with the world they remain at the
level of status quo.
Distinction is achieved through strategic decisions,
actions, behaviours and decisions which are aligned
to global and regional realities.
To build global recognition, we have to Think Big
and not being limited by historically and
geographically defined limitsWHAT INSTITUTIONS NEED
Global Engagement & Visibility
• Greater insight, understanding and intelligence regarding the
national and global rankings of the institution through access
to QSIU proprietary data
• Conduct a comprehensive analysis of the different
unaggregated reputational and research components and
identify the very elements of strengths and weaknesses
beyond scores and data
• Mapping and modelling of existing and potential
partnerships based on existing and possible university
research competencies
• Greater global visibility through an effective PR strategy
highlighting specific actions, platforms and directions in line
with the institution’s history and competencies
Samara can enhance its global presence through
a more targeted
Institutions and
can alignedtheir
enhance approach
globalto
presence
planning, partnerships and global engagement
through a more targeted and aligned approach
to planning, partnerships and global
engagementTHANK YOU!
www.topuniversities.com | www.iu.qs.com
zoya@qs.com | rankings@qs.com
facebook.com/universityrankings
@bensowter | @worlduniranking | #QSWUR
linkedin.com/in/ zoyazaitseva
QS World University Rankings
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