SAFM'S SUNRISE SPONSORSHIP PROPOSAL - happy holidays and a prosperous 2021 - SABC ...
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RADIO
1/ SABC CoNNECTA
CONNECTING YOU
Inside this issue
page 20
SAFM’S SUNRISE
SPONSORSHIP
PROPOSAL
happy holidays and page 6
SABC2 Makes
a prosperous 2021 Room for more
this Festive Season
RADIO 2/ SABC CoNNECTA HAPPY HOLIDAYS AND A PROSPEROUS 2021 1 GE’S NOTE: TIME TO RESET! 2 SABC TV INTRODUCES EXCITING NEW SHOWS 3 SABC1’s Brand New Show: Plate Up 4 SABC1 New Show ‘Shay’iround’ Explores SA Beauty Spots 5 Sponsorship & Advertising Opportunities 5 SABC2 Makes Room for more this Festive Season 6 Sponsorship & Advertising Opportunities 7 SABC2 new show closes a Generations Gap 9 Sponsorship & Advertising Opportunities 9 SABC RADIO ON FULL STEAM FOR 2021 10 Back to School: Metro FM honours teachers 11 Sponsorship & Advertising Opportunities 12 Metro FM’s ‘Pop Up’ Valentines Dinner 13 Sponsorship & Advertising Opportunities 14 5FM LIVE LOUD 2021 CAMPUS INVASION 15 LIVE LOUD WITH THE WEEKENDER5 16 Contents Sponsorship & Advertising Opportunities 16 Good Hope FM’s BACK TO SCHOOL SPIN AND WIN 2021 17 Love Is On The Air with Good Hope FM 17 Sponsorship & Advertising Opportunities 18 RSG’s ALL THINGS KAT EN HOND LOVE IS ON THE AIR 2021 19 FEATURE41 Sponsorship & Advertising Opportunities 19 Sponsorship & Advertising Opportunities SAfm’s Sunrise Sponsorship Proposal 20 42 Sponsorship & Advertising Opportunities 21 Umhlobo Wenene FM Eases Return to UKHOZI FM BACK TO SCHOOL CAMPAIGN 22 Classrooms43 Sponsorship & Advertising Opportunities 23 Sponsorship & Advertising Opportunities Lesedi fm’s Back 2 School CSI campaign 24 44 VALENTINE’S LOVE & SOUL SESSION IN THE PARK WITH LESEDI FM 24 TruFM on the ground Back to School Sponsorship & Advertising Opportunities 25 Activation45 Motsweding FM Back to University CSI Campaign 26 Sponsorship & Advertising Opportunities Motsweding FM’s Valentine’s Konka Love Competition 26 46 Sponsorship & Advertising Opportunities 27 Radio 2000 Flips Fridays with Sneaker Thobela FM Back to School Campaign 28 feature47 Thobela FM flips the script on its popular Annual Gospel Festival 28 Sponsorship & Advertising Opportunities Sponsorship & Advertising Opportunities 29 48 Munghana lonene FM Back to School Human Dignity Drive Campaign 31 Standard Terms and Conditions 49 Sponsorship & Advertising Opportunities 32 Phalaphala FM to lend a hand to schools 33 Sponsorship & Advertising Opportunities 34 Ligwalagwala FM Life changing back to school campaign 35 Ligwalagwala FM Love Rocks Annual Adventure 35 Sponsorship & Advertising Opportunities 36 Ikwekwezi FM ‘Hire A Graduate’ Sponsorship Opportunity 37 Sponsorship & Advertising Opportunities 38 Lotus FM Back to School Donation Drive 39 Lotus FM’s ‘V-Day’ focuses of GBV victims 39 Sponsorship & Advertising Opportunities 40
HAPPY HOLIDAYS AND
A PROSPEROUS 2021
In the true spirit of the HOLIDAY SEASON,
We extend to you our sincerest appreciation
of our association and partnership
And best wishes for a MERRY CHRISTMAS
And a HAPPY NEW YEAR
Filled with PEACE, JOY, And SUCCESS!
SABC COMMERCIAL ENTERPRISES TEAM
COMMERCIAL ENTERPRISES
2/ SABC CoNNECTA
GE’S NOTE:
TIME TO RESET!
The year 2020 could easily be summed up as The Year of
Uncertainty. Coming to the close of the year, we’ve learnt
a lot about ourselves and our resilience in the face of
uncertainty, and one thing is for sure – we are a resilient
and resourceful people.
As SABC Commercial Enterprises, we’ve had to reimagine
and reinvent ourselves and how we do business. We’ve
had to introduce new and innovate ways to service our
clients as a result of the covid-19 restrictions, which
resulted in our platforms, TV and Radio, implementing
exciting and innovative ways to engage our audiences,
like the launch of virtual events and activations.
Along with the webinars aimed at engaging you as our
clients, Connecta, our monthly newsletter, is one of our
touchpoint solutions aimed precisely at keeping you, our
clients abreast of the exciting opportunities that come
out of our platforms.
In this issue, we focus on the opportunities that fall in the
first quarter of 2021 (January – March). We cover the usual
suspects: Back to School and Valentine’s opportunities,
flanked by many other exciting opportunities.
I hope you find the opportunities as exciting as we do.
Looking forward to engaging with you in person soon.
Until then, may you and your family have a happy holiday
season and a prosperous new year.
Best wishes,
Reginald Nxumalo
Group Executive: SABC Commercial Enterprises
TELEVISION
3/ SABC CoNNECTA
SABC TV
Introduces Exciting
New Shows
TELEVISION
4/ SABC CoNNECTA
SABC1’S BRAND NEW SHOWS
SABC1’s Brand New Show: Plate Up
SABC1 introduces a brand new cooking show under the
tutelage of an experienced Chef. The show will follow a
journey of ordinary South Africans, who aspire to become
good cooks for their families but are a bit challenged in
the kitchen.
The show invites South Africans to write and share their
cooking aspiration and challenges. The viewers with the
most compelling stories will be part of a once in a life time
cooking journey to learn new dishes and the mechanics
around the kitchen with one of SA’s leading Chef.
SABC1 New Show ‘Shay’iround’ Explores
SA Beauty Spots
SABC1’s new travel show celebrates the beautiful
relationships among friends, colleagues or siblings,
while exploring the country’s beautiful landscape.
‘Shay’iround’, which is translated as ‘go somewhere’
encourages comradery among peers and family.
The show, presented by one of the channel’s charismatic
personality, follows a group of people with a special
bond and a desire to explore South Africa through travel
escapades that will reinforce the bond and create new
memories.
For advertising and sponsorship opportunities, please
see below schedule:
TELEVISION
5/ SABC CoNNECTA
SABC1
Sponsorship & Advertising Opportunities
PLATE UP
STANDARD GROSS SPONSORSHIP
COST PER NUMBER
SPONSORSHIP DURATION EXPOSURE COST TO
ELEMENT PER B’CAST
ELEMENTS VALUE ADVERTISER
Opening Billboard 10 R33600 1 R33 600 R21 840
Closing Billboard 10 R33600 1 R33 600 R21 840
Commercial 30 R56000 2 R112 000 R72 800
Sub-Total Standard
Elements: Cost per R179 200 R116 480
broadcast
Sub-Total Standard
Elements: Cost for
R2 329 600 R1 514 240
the total broadcast
series
Total Value R2 329 600
Total Cost to Client R1 514 240
SHAY’IROUND
ELEMENTS – TRATE ELEMENTS –
QUANTITY QUANTITY
:T42 TRATE :T42
OBB 13x 10” OBB 13x 10”
CBB 13x 10” CBB 13x 10”
2xStings 13x 10” 1 TVC 13x 30”
Value R1 747 200 Value R1 601 600
Investment R1 135 680 Investment R1 041 040
TELEVISION
6/ SABC CoNNECTA
SABC2 MAKES ROOM FOR
MORE THIS FESTIVE SEASON
Taunted South Africa’s family channel, SABC2 has
tweaked it’s offering for the festive season to make room
for more, this with the view that families will be travelling
less owning to the current COVID 19 restrictions. It’s
bonding time and SABC2 knows how to keep the whole
family entertained throughout the holidays.
The channel has plans to keep the ‘family vibes’ flowing
with programming that includes, Dreamworks and
Animation Movies: 07 December 2020 – 01 January
2021, Monday – Friday 10:00 – 11:00 & 15:30 – 16:00,
Saturday – Sunday, 12:30 – 14:00.
For advertising opportunities, please see below schedule:
TELEVISION
7/ SABC CoNNECTA
SABC2
Sponsorship & Advertising Opportunities
SABC2 DECEMBER SPECIAL – CHRISTMAS SERVICE AFP
48 minute AFP
24 December: 20:00 – 21:00 & 25 December: 09:00 – 10:00
RATE: R30,000
COST
SPONSORSHIP ELEMENTS
10”Opening Billboard R 18 000
10” Closing Billboard R 18 000
Slot Cost R 120 000
Channel promoting the service on TV & digital for R 300,000 at no cost to client R0
Total cost to client for 2 days broadcast R 312 000
Total Exposure Value R 612 000
TELEVISION
8/ SABC CoNNECTA
SABC2 NEW SHOW CLOSES A
GENERATIONS GAP
Generation Gap is a reality competition game show
where 12 elderly people compete for a grand prize.
Twelve endearing but larger-than-life elderly individuals,
from different cultural, racial and socio-classes are
pre-selected to participate in this challenge-based
competition reality show that sees one of them ultimately
become the Generation Gap winner.
Premised largely as a social experiment, the show gives
each participant, on a weekly basis, an unexpected task
designed to draw the individual out of their preconceived
comfort zones into edgy and spirited tasks.
• What do Teens and Mom’s have in common =
Grandparents.
• Grandparents are the most vulnerable and worst
affected by Covid 19 – this TV show give them a
chance to be seen in a strong and resilient light. It
is motivating, inspiring and filled with hope.
• Viewers now control when, where, and how they
interact with brands.
• Consumers want stories. We believe that a
stronger connection is achieved with content that
is entertaining, informative and creates an emotion.
• Brands who engage consumers with story-driven
creative and content will ultimately win the most
valuable prize there is — brand loyalty.
For advertising opportunities, please see below
schedule:TELEVISION
9/ SABC CoNNECTA
SABC2
Sponsorship & Advertising Opportunities
GENERATION GAP
Tx: 6 December 2020
Main Broadcast: Sunday 19:30 – 20:30
Repeat Broadcast: Sunday 14:00 – 15:00
Sunday 19:30 – 20:30 (R 19 500)
Repeat (R 8 000)
Demographic Information:
Age: 35 – 65+
Gender: All
SEM: 5 – 7
Income Level: Medium Income R 2 500 – R 7 999
Level of education: All
Lifestyle: Outgoing, family orientated
RATE: R7 000 SPONSORSHIP ELEMENTS COST
1 x 10” Opening billboard R 11 700
1 x 10” Closing billboard R 11 700
8 x 10” Stings R 93 600
2 x 10” Squeeze backs during the show R 23 080
2 x 30” Commercials R 39 000
Total per episode R 179 080
13 Episodes including repeat R 3 309 800
Less 40% discount R 1 985 880
Sponsor Branded Promos of R R2m @ 50% discount R 1 000 000
SABC 2 PR & Marketing to the value of R4m with Vodacom logo at no cost to Vodacom R0
Vodacom Investment – 13 Weeks R 2 985 880
Total Exposure Value R 9 309 800RADIO
10/ SABC CoNNECTA
SABC RADIO
on full steam for 2021TELEVISION
11/ SABC CoNNECTA
BACK TO SCHOOL: METRO FM
HONOURS TEACHERS
The 2021 Back to School season comes on the backdrop
of a very difficult year for schools, in particular for teachers
who had to teach during the coronavirus pandemic in
order to save the academic year.
To celebrate these heroes and heroines, Metro FM plans
to recognise and reward teachers for their resilience
during the pandemic and ingenuity in embracing new
and safe ways to continue teaching under difficult
circumstances.
The station will call upon its listeners to nominate a
teacher who has gone above and beyond their call of
duty, the nominees will be shortlisted to 3 teachers who
will each win a cash grand prize of R10 000 along with
stationary packs for all the pupils in their classroom. This
will also create a touchpoint for the station’s secondary
market of ages 15 -24.
For sponsorship opportunities, please see below
schedule:RADIO
12/ SABC CoNNECTA
METRO FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL
ELEMENTS FORMAT VALUE SAVINGS INVESTMENT
PROMOS: Awareness
30 Seconds Promos R 460 800 R0 R 460 800
& Call to Action
CLIENT INTERVIEWS 1 - 5 Minute Client Interview R 119 100 R 47 640 R 71 460
COMPETITION 1 - 3 Minute Nomination R 595 500 R 238 200 R 357 300
HANDOVER LIVE
2 x 5 Minutes Interview R 238 200 R 95 280 R 142 920
CROSSINGS
1200 pixels Width x
630 pixels Height. Short
advertorial with 500
SOCIAL MEDIA
characters. Format: Jpeg or R 70 000 R 35 000 R 35 000
(FACEBOOK)
a Hi-Res Logo. Click through
URL Link to the clients
website.
TOTAL VALUES FOR METRO FM R 1 553 600 R 451 120 R 1 102 480TELEVISION
13/ SABC CoNNECTA
METRO FM’S ‘POP UP’
VALENTINES DINNER
Valentine’s Day is one of the busiest nights of
the year for eating out – your brand can get in
on the action by partnering with METRO FM to
host a ‘pop-up’ Valentine’s dinner.
The station will host a Valentine’s dinner for 25
couples. Listeners will be invited to write in to
the station with their love stories. The sweetest
25 entries will win a double ticket each to the
dinner. Couples will receive a romantic goody
bag at the end of the night.
The couples will be treated to entertainment
from three of South Africa’s best AfroSoul &
RnB artists, with the selected chef being client
affiliated. The night will be MC’d by Metro FM
presenters closed off by a set from one of the
station’s love movement DJs.
For sponsorship opportunities, please see
below schedule:RADIO
14/ SABC CoNNECTA
METRO FM
Sponsorship & Advertising Opportunities
VALENTINES DAY
ELEMENTS FORMAT VALUE SAVINGS INVESTMENT
PROMOS: Awareness
30 Seconds Promos R 460 800 R0 R 460 800
& Call to Action
CLIENT INTERVIEWS 1 - 5 Minute Client Interview R 119 100 R 47 640 R 71 460
1 -3 Minute competition
COMPETITION R 775 200 R0 R 775 200
moments
DINNER LIVE
2 x 5 Minutes Live crossings R 238 200 R 199 680 R 38 520
CROSSINGS
1200pixels Width x
630pixels Height. Short
advertorial with 500
SOCIAL MEDIA
characters. Format: Jpeg or R 98 000 R 49 000 R 49 000
ENTRIES (TWITTER)
a Hi-Res Logo. Click through
URL Link to the clients
website.
1200pixels Width x
630pixels Height. Short
SOCIAL MEDIA
advertorial with 500
DINNER (TWITTER,
characters. Format: Jpeg or R 380 000 R 190 000 R 190 000
FACEBOOK &
a Hi-Res Logo. Click through
INSTAGRAM)
URL Link to the clients
website.
TOTAL VALUES FOR METRO FM R 2 071 300 R 486 320 R 1 584 980RADIO
15/ SABC CoNNECTA
5FM LIVE LOUD 2021
CAMPUS INVASION
To launch the universities into the new
academic year, 5FM will once again affirm its
position as the country’s music authority; with
the best DJ’s and live acts, by taking over the
university’s towns!
The station will activate its Weekender5 shows
to bring to the university towns the stations
hottest DJ’s playing the hottest parties and
activations, including CSI opportunities in the
local communities. The station will broadcast
from the takeover city, shining the spotlight on
everything cool, hip and happening for the 18-
25 year olds.
The end game is to have each university vote
and elect its Ultimix DJ, who will represent
their city on 5FM and to offer each city a
weekend they will never forget!
For advertising opportunities, please see
below schedule:RADIO
16/ SABC CoNNECTA
5FM
PACKAGES
LIVE LOUD WITH THE WEEKENDER5
COMMERCIAL ELEMENT DETAILS
Promos Over Arching Promos - Launching the Campaign and refreshed content
Outside Broadcast 5X OB on Campus (1 per Campus)
Outside Broadcasts 5 X Top 40 / 5 X The Stir Up
Free Ticket Friday Pre Promo 5X Free Ticket Friday Promo driving listeners to tune in and win tickets
Free Ticket Friday 5X Free Ticket Friday ticket give a way
Client Generics Client receives generics prior to the weekend
Client Generics Client receives generics during the weekend
Social Media Exposure Sponsor will receive a Minimum value on all digital platforms of 5FM
Digital Videos Sponsor will be included in min 5 X event videos
Count Down Stings 2 Week count down sting throughout all shows
Client Branding 2:1 Branding Exposure at Clubs and on Campus
Client Branding OB’s 1:1 Branding Exposure at the OB'sRADIO
17/ SABC CoNNECTA
GOOD HOPE FM’S BACK
TO SCHOOL SPIN AND WIN 2021
Good Hope FM has plans to make the Big ‘back
to school’ Day special for both the parents and
the pupil. The station will host a Spin and Win
competition that will see lucky entrants win great
back to school hampers, such as stationary,
retails voucher, electronics and much more.
Listeners will enter the competition via a
dedicated sms number. The lucky listeners
will receive a call from the station and stand a
chance to win the great prizes.
Love Is On The Air with Good Hope
FM
Good Hope FM has a treat for the love birds
this valentine’s. The station plans to put love
on the air by inviting its listeners to write in a
love letter that expresses love and why their
partners deserve to be treated to a romantic
valentine’s surprise. The partner of the moment
will receive a hamper filled with goodies such as
spar vouchers, holiday vouchers and more all
courtesy of the station and the sponsor.
For sponsorship opportunities, please see
below schedule:RADIO
18/ SABC CoNNECTA
GOOD HOPE FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL SPIN AND WIN 2021
The Big
The Morning Beats By The Great Homecoming
Breakfast
SHOW: Show with Dan with Dan Drive with with Celest
with Stan
Leigh-Anne Corder Kyeezi Anthony
Mars
ELEMENTS 06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 TOTALS
Pre-Promos R40 920 R40 920 R40 920 R40 920 R40 920 R204 600
On Now Promos R56 070 R56 070 R56 070 R56 070 R56 070 R280 350
Competition R89 100 R96 300 R67 500 R67 500 R67 500 R387 900
Generics R66 825 R72 225 R50 625 R50 625 R50 625 R290 925
Digital R40 000 R40 000 R40 000 R40 000 R40 000 R200 000
Total Value R292 915 R305 515 R255 115 R255 115 R255 115 R1 363 775
Airtime Investment R155 925 R168 525 R118 125 R118 125 R118 125 R678 825
Digital Investment R20 000 R20 000 R20 000 R20 000 R20 000 R100 000
Sub Total Value R778 825
Prize Value R135 000
Client Investment R175 925 R188 525 R138 125 R138 125 R138 125 R913 825
Client Saving R116 990 R116 990 R116 990 R116 990 R116 990 R584 950RADIO
19/ SABC CoNNECTA
GOOD HOPE FM
Sponsorship & Advertising Opportunities
LOVE IS ON THE AIR 2021
Commercial Content - 3 Weeks Value Saving Cost
Launch Interview R 4 815 R0 R 4 815
Promos R 91 740 R 36 696 R 55 044
Now On Promo to promo R 10 680 R 3 204 R 7 476
OBB & CBB R 16 020 R 16 020 R0
Live Crossings R 127 560 R 63 780 R 63 780
Facebook Live Streaming R 30 000 R 12 000 R 18 000
Social Media Promo Posts R 26 000 R 13 000 R 13 000
TOTAL VALUE R 306 815
CLIENT TOTAL SAVING R 144 700 47%
SABC TERMS AND CONDITIONS APPLY EXCL. VAT CLIENT INVESTMENT R 162 115RADIO
20/ SABC CoNNECTA
SAFM’s SUNRISE
SPONSORSHIP PROPOSAL
Award-winning journalist and political
commentator, Stephen Grootes is the host of
SAfm’s morning show – Sunrise (Monday to
Friday, 06:00 – 09:00). The show is a roundup of
national and international news and debates.
Regular features include News Bulletins every
half hour, Travellers Weather, Sport, Traffic,
Financial and Economic Updates.
Stephen Grootes is well known for his
engaging analysis of local events and of
the South African political scene and has
relationships with most of the major political
role-players in the country.
For sponsorship opportunities, please see
below schedule:RADIO
21/ SABC CoNNECTA
SAFM
Sponsorship & Advertising Opportunities
SAFM SUNRISE
Broadcast Time: 06:00 – 09:00
Day: Monday to Friday
Duration: 3 hours
Investment per day: R 85 104
Investment per week: R 425 520
COMMERCIAL CONTENT
1x 10” Opening Billboard
1x 10” Closing Billboard
6x 30” Generic Commercial
6x 10” StingsRADIO
22/ SABC CoNNECTA
UKHOZI FM BACK TO
SCHOOL CAMPAIGN
Dubbed the ‘crowd puller’, Ukhozi FM is the
biggest radio station in the country, with an
ardent 7.5 million listeners who anticipate
and attend the station’s events religiously –
this is how we know that the back to school
campaign is going to be an eventful affair.
As part of its back to school campaign, Ukhozi
FM will visit schools and deliver its popular
motivational talks. The station also plans
to mix the campaign with its 2021 calendar
distribution drive, which is normally an event
by itself, with hordes of audiences who can’t
wait to lay their hands on the station’s highly
anticipated calendar.
For sponsorship opportunities, please see
below schedule:RADIO
23/ SABC CoNNECTA
UKHOZI FM
Sponsorship & Advertising Opportunities
BACK-TO SCHOOL
ELEMENTS VALUE INVESTMENT SAVING
30” Partner Promos R 176 280 R 88 140 R 88140
2 x Live Crossings:
R 142 920 R 149 920 R0
09h00 – 12h00
Or Or Or
Or
R 121 320 R 121 320 R0
12h00 – 15h00
Social Media R 14 000 R 7 000 R 7 000
2 x FB posts
2 x IG posts R 14 000 R 7 000 R 7 000
R 333 200 R 245 060
Total Or Or R 102 140
R 311 600 R 216 460
POP-UP LIVE PACKAGE
ELEMENT VALUE
8 x 20” live reads R 135 000
1 x 5 Minute interview R 104 400
2 x 60” Live Crossings from the Pop Up Live R 52 200
One Station Presenter (selected by station) R 5 000.00
Technician, Sound, Music Desk (where necessary) R 5 000.00
Station Branding
Total Value: R 301 600
Client Investment: R 150 800
Available in Durban, Pietermaritzburg, JHB (and 80 km surrounds)
Subject to presenter availability
Other regions and longer durations will incur additional costs. Please ask your AE to quote.RADIO
24/ SABC CoNNECTA
LESEDI FM’S BACK 2
SCHOOL CSI CAMPAIGN
This Back to School season, Lesedi FM is looking for a
partner to align to its CSI campaign aimed at providing
essential school items, including school uniform to
the underprivileged communities. The campaign,
in partnership with a client will identify deserving
communities to receive the gifts.
The campaign will be carried on the station’s Mathemalodi
show, which is a potpourri lifestyle magazine show
dedicated to the entire family within Gauteng, Free State
including the additional footprints in the North West,
KwaZulu-Natal, Northern Cape and the Eastern Cape.
The client will enjoy mentions on –air, including on social
media and the station’s website.
VALENTINE’S LOVE & SOUL SESSION IN
THE PARK WITH LESEDI FM
Lesedi FM plans to make this Valentine’s Day something
special for its audiences. The station will host a love
and soul session on the Sunday of the Valentine’s Day,
carried on the station’s popular Sunday programming,
from 12:00 – 22:00.
The Sunday session will be celebrating love with Soul
and R&B music performance by Lesedi FM DJs and
various SA renowned and loved artists. Listeners will get
the opportunity to interact and entertained by Lesedi FM
presenters and love & soul DJ’s and artists!
For sponsorship opportunities, please see below
schedule:RADIO
25/ SABC CoNNECTA
LESEDI FM
Sponsorship & Advertising Opportunities
CSI BACK 2 SCHOOL CAMPAIGN
Elements Timing Spots Cost Saving Investment
30" Sec promos Mon-Fri 45 R 312 000 R 312 000 R0
3-5 Minute Interviews Tue 1 R 70 080 R 17 520 R 52 560
3 Hrs OB Broadcast Tue 28 R 500 000 R 250 000 R 250 000
Social Media Posting Mon-Fri 15 R 105 000 R 30 000 R 75 000
Total R 987 000 R 618 520 R 377 000
VALENTINES LOVE & SOUL SESSION IN THE PARK
Elements Timing Spots Cost Saving Investment
30" Sec promos Mon-Fri 60 R 416 400 R 208 200 R 208 200
3-5 Minute Interviews Sunday 1 R 18 000 R 4500 R 13 500
3 Hrs OB Broadcast Sunday 28 R 500 000 R 250 000 R 250 000
Social Media Posting Wed-Fri 9 R 63 000 R 18 000 R 45 000
Total R 997 400 R 480 000 R 516 700RADIO
26/ SABC CoNNECTA
MOTSWEDING FM BACK
TO UNIVERSITY CSI CAMPAIGN
To lighten the burden for the listeners ahead of the Back to School
Season, Motsweding FM will be running a Back to University CSI
campaign with the aim of sponsoring underprivileged university
students with text book fees for a year.
In partnership with a client, the station will invite students or parents
of university students to share stories of how much of a different
the prize will make their lives. The top two students with the most
compelling stories will be pinned against each other live on-air and
the winner will secure a text book voucher equivalent to 1 year free
supply of text book costs.
The campaign will be carried on-air, as well as on the station’s social
media platforms and website, allowing the client to enjoy on-air
promos, an interview, including owning the competition moments.
MOTSWEDING FM’S VALENTINE’S KONKA LOVE
COMPETITION
This Valentine’s, Motsweding FM plans to make the month of love
extra special for four lucky listener couples. Under the ‘Konka Love
couple’s goals 2021’ themed campaign, the station will run a love
story competition, where listeners will be invited to share their love
stories and dedicate four love songs to their partners on-air.
The entrants will will client sponsors giveaways, with on lucky couple
winning the grant weekend all expenses paid gateaway prize. The
opportunity will see the client enjoy brand/company exposure on
air, on the station’s website and social media platforms.
For sponsorship opportunities, please see below schedule:RADIO
27/ SABC CoNNECTA
MOTSWEDING FM
Sponsorship & Advertising Opportunities
BACK TO UNIVERSITY CSI CAMPAIGN
Elements Timing Spots Cost Saving Investment
30" Promos Mon-Fri 4 Weeks R 151 000 R 151 000 R0
Social Media Posting Mon-Fri 3 Weeks R 105 000 R 30 000 R 75 000
3-5 Minute Interview Once off 1 Day R 76 320 R 33 660 R 33 660
1-3 Min Giveaway Moment Mon-Fri 3 Weeks R 477 900 R 238 950 R 238 950
Total R 810 220 R 453 610 R 347 610
VALENTINE’S KONKA LOVE COMPETITION
Elements Timing Spots Cost Saving Investment
30" Promos Mon-Fri 1 Week R 120 000 R0 R 120 000
Social Media Posting Mon-Fri 1 Week R 35 000 R 10 000 R 25 000
16 songs 10" OBB&CBB Sunday 1 Day R 13 500 R 13 500 R0
Sunday
4 X1-3 Min Giveaway Moment 1 Day R 73 980 R 36 990 R 36 990
07:00 - 15:00
Total R 242 480 R 60 490 R 181 990RADIO
28/ SABC CoNNECTA
THOBELA FM BACK TO
SCHOOL CAMPAIGN
Thobela FM is looking to partner with various institutions, including
universities, companies and clients to change the fortunes of two
schools from destitute communities. The schools should be teaching
in N. Sotho as their target language, and the will be picked from
Gauteng and Limpopo, respectively, representing their listenership
concentration areas.
As part of the campaign, the station will make a clarion call for
the donation of school necessities, such as pairs of school shoes,
school bags, sanitary towels and more to schools with limited
means. Companies will be challenged to out-give each other in
a bit to inspire excitement around the campaign and maximise
sponsorship of the campaign.
THOBELA FM FLIPS THE SCRIPT ON ITS POPULAR
ANNUAL GOSPEL FESTIVAL
Thobela FM all popular Annual Gospel Festival is known to attract
gospel music lovers in droves from across the length and breadth
of the country. The Festival, which is typically hosted in November,
for the first time will be hosted in February to celebrate the month of
love. This will be the first ever Valentine concert celebration aligned
to a Gospel theme.
This is envisaged to be a prestigious event, hosted by highly
respected concert musician/artist on Sunday, 14th February 2021.
Partnering clients will enjoy the exposure that comes with the
popularity of the Festival, along with on-air mentions, interview and
visibility on the station’s website and social media platforms.
For sponsorship opportunities, please see below schedule:RADIO
29/ SABC CoNNECTA
THOBELA FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL CSI CAMPAIGN
Spots/
Elements Duration Value Saving Investment
Post
Call to Action Promos 8 Weeks 152 Spots R 671 280 R 356 880 R 314 400
Interviews 8 Weeks 8 Inserts R 200 160 R 100 080 R 100 080
Twitter 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Facebook 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Website 8 Weeks 4 Weeks R 60 000 R 45 000 R 15 000
Outside Broadcast 3 Hours 2 Inserts R 480 000 R 288 000 R 192 000
TOTAL R 1 523 440 R 859 960 R 663 480
THOBELA FM VALENTINE GOSPEL CONCERT
Elements Timing Spots Cost Saving Investment
Call to Action Promos 4 Weeks 152 Spots R 335 640 R 178 440 R 157 200
Interviews (Artists/Client) 4 Weeks 6 Inserts R 150 120 R 100 080 R 50 040
Ticket Giveaway 4 Weeks 14 Inserts R 175 896 R 84 000 R 91 896
Live Reads 1 Week 32 Spots R 223 020 R 111 510 R 111 510
DJ Mentions 1 Weeks 16 Spots R 52 830 R 52 830 R0
Twitter 4 Weeks 8 Posts R 28 000 R 14 000 R 14 000
Facebook 4 Weeks 8 Posts R 28 000 R 14 000 R 14 000
Website 4 Weeks 4 Weeks R 30 000 R 15 000 R 15 000
Outside Broadcast 3 Hours 2 Inserts R 480 000 R 288 000 R 192 000
TOTAL R 1 503 506 R 857 860 R 645 646RADIO
30/ SABC CoNNECTA
Open For
Business
SaBC radio Outside
Broadcast Facilities
For a tailor made quote, please
contact your SaBC account ExecuteRADIO
31/ SABC CoNNECTA
MUNGHANA LONENE FM
BACK TO SCHOOL HUMAN
DIGNITY DRIVE CAMPAIGN
This Back to School season, Mughana Lonene
FM is targeting to restore human dignity to the
previously disadvantage school communities
of Limpopo. The station is geared up to partner
with various sponsors to improve the learning
situation and the conditions of the schools.
The sponsors will enjoy access to the stations
over a million loyal audiences across 3
provinces, Limpopo, Mpumalanga & Gauteng
with a spillage to Northwest and Mozambique.
The campaign will also be carried on the
station’s website and social media platforms
for maximum brand exposure to the sponsors.
For sponsorship opportunities, please see
below schedule:RADIO
32/ SABC CoNNECTA
MUNGHANA LONENE FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL DONATION DRIVE
Spots/
Elements Duration Value Saving Investment
Post
Call to Action Promos 264 8 Weeks R 382 320 R 192 960 R 189 360
Interviews 8 Inserts 8 Weeks R 79 200 R 39 600 R 39 600
Website 8 Weeks 8 Weeks R 60 000 R 45 000 R 15 000
Twitter 8 Posts 8 Weeks R 56 000 R 35 000 R 21 000
Outside Broadcast 2 Inserts 2 Days R 280 000 R 168 000 R 112 000
TOTAL R 857 520 R 480 560 R 376 960RADIO
33/ SABC CoNNECTA
PHALAPHALA FM TO
LEND A HAND TO SCHOOLS
Phalaphala FM’s annual back to school drive
has gained momentum and traction over the
recent past and the station plans to have an
even greater impact in 2021. With plans in
full swing, the station will be partnering with a
number of sponsors to attend to the needs of
the disadvantaged school within its broadcast
footprint.
The station will adopt two schools with the
intention overhauling one classroom into a
library. With the assistance of listeners and
sponsors, the stations will donate books,
furniture, including schooling necessities,
masks and sanitizers
For sponsorship opportunities, please see
below schedule:.RADIO
34/ SABC CoNNECTA
PHALAPHALA FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL DONATION DRIVE
Spots/
Elements Duration Value Saving Investment
Post
Call to Action Promos 8 Weeks 240 R 326 400 R 134 400 R 192 000
Interviews 8 Weeks 8 Inserts R 61 920 R 30 960 R 30 960
Twitter 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Facebook 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Website 8 Weeks 4 Weeks R 60 000 R 45 000 R 15 000
Outside Broadcast 3 Hours 2 Inserts R 280 000 R 168 000 R 112 000
TOTAL R 840 320 R 448 360 R 391 960RADIO
35/ SABC CoNNECTA
LIGWALAGWALA FM LIFE
CHANGING BACK TO SCHOOL
CAMPAIGN
Ligwalagwala FM’s back to school campaign in partnership with sponsors has
made education possible for many children from underprivileged communities.
Partnering with sponsors that are at the heart of empowerment, education,
skills development, humanitarian initiatives and community upliftment, the
campaign has gone on to donate school uniform, computers, sports kits,
equipment, school shoes, as well as building a foot bridge for a community
whose school kids could not get to school due to the floods.
The station’s plan is to increase the impact of the campaign by bringing on
board more sponsors to this back to school drive in 2021.
LIGWALAGWALA FM LOVE ROCKS ANNUAL ADVENTURE
Love Rocks is an annual nation building campaign that celebrates both love for
the Mpumalanga province and love for the significant others or a friend during
the month of love.
Lucky listeners get a chance to tour and explore the amazing Mpumalanga
province with their loved ones in the presence of the station and its on-air
personalities. The event is a three part extravaganza: #LoveRocksTour ,
#LoveRocksConcert and #LoveRocksAdventure.
In 2020, up to 60 listeners were part of the ultimate Love Rocks experience – 40
won a tour to the Kruger National Park while another 20 won an experience to
explore the famous Mpumalanga Panorama Route and exhilarating adventures
over a seven day period from the 22nd to the 28th February.
For sponsorship opportunities, please see below schedule:RADIO
36/ SABC CoNNECTA
LIGWALAGWALA FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL CAMPAIGN
Elements Value Saving Investment
Promos R 48 780 R 48 780 R0
Interviews R 53 460 R 53 460 R0
Outside Broadcast R 280 000 R0 R 150 000
TOTAL CLIENT INVESTMENT R 382 240 R 102 240 R 150 000
LOVE ROCKS CAMPAIGN
Elements Value Saving Investment
4 Weeks Promos R 317 160 R 222 012 R 95 148
3 x Client Interviews R 29 600 R 10 160 R 19 440
1 x Guest Interview R 5 400 R 5 400 R0
4 x Live Crossings R 16 200 R 6 480 R 9 720
2 x Weeks Siyavakasha Feature Sponsorship
R 83 538 R 28 782 R 54 756
(Mon, Wed and Fri)
1 x Outside Broadcast R 240 000 R 90 000 R 150 000
6 x Weeks Social Media (2 x post per week R 120 000 R 40 000 R 80 000
Station Website R 80 000 R 40 000 R 40 000
TOTAL CLIENT INVESTMENT R 891 898 R 442 834 R 449 064RADIO
37/ SABC CoNNECTA
IKWEKWEZI FM ‘HIRE
A GRADUATE’ SPONSORSHIP
OPPORTUNITY
In the midst of high employment rate and
hopes that are fading for graduate students,
Ikwekwezi FM has seen an opportunity to
keep the flame of hope burning. The station
put together an on-air feature call ‘Hire
A Graduate’, which serves as a meeting
point between graduates who are seeking
employment and employers who are looking
for graduates.
The feature gives graduates an opportunity
to pitch on-air to their potential employer
who is the Ikwekwezi FM listener. It is also
an opportunity for companies looking to hire
to invite graduates on-air using the same
platform.
Banks, retailers, network providers and
recruitment agencies may find this to be
an interesting market to invest in as these
graduates, upon receiving employment, are
likely to develop brand loyalty towards brands
they would have been exposed to.
For sponsorship opportunities, please see
below schedule:RADIO
38/ SABC CoNNECTA
IKWEKWEZI FM
PACKAGES
HIRE A GRADUATE
CLIENT
ELEMENTS CLIENT VALUE CLIENT SAVING
INVESTMENT
Live Throwfowards x 26 Spots R 64 350 R 64 350 R0
Feature Sponsorship x 13 Weeks R 53 625 R 15 015 R 38 610
Interviews x 6 Weeks R 59 400 R0 R 59 400
Facebook x 13 posts R 80 000 R 40 000 R 40 000
TOTALS R 257 375 R 119 365 R 138 010RADIO
39/ SABC CoNNECTA
LOTUS FM BACK TO
SCHOOL DONATION DRIVE
Lotus FM’s annual Back to School donation drive
continues to partner with various sponsors and schools
to have real and tangible impact in schools within its
broadcast footprint. In 2020, the campaign raised
600 000 worth of resources for the Protea Secondary.
The tangible impact of the campaign has proven to
resonate with the listener communities and goes a long
way in building brand affinity with the affiliated sponsors.
The station plan to snow ball the impact of the campaign
in 2021 by partnering with strategic sponsors.
LOTUS FM’S ‘V-DAY’ FOCUSES OF GBV
VICTIMS
Lotus FM has set aside Valentine’s month to direct love
to the Gender Based Violence (GBV) victims. As part of
its outreach and CSI project, the station plans to host a
special function for the GBV victims under the banner of
the V-Day banner.
The station will partner with various sponsors to send
a strong message that ‘women’s lives too, matter!’,
by treating the women to entertainment, fun and love.
The function will take the form of an outside broadcast,
offering sponsors on-air exposure through interview,
mentions and visibility on the station website and social
media platforms.
For sponsorship opportunities, please see below
schedule:RADIO
40/ SABC CoNNECTA
LOTUS FM
Sponsorship & Advertising Opportunities
BACK TO SCHOOL
ELEMENTS COST SAVING INVESTMENT
Pre promos R 24 360 R0 R 24 360
Interviews R 24 120 R0 R 24 120
Live mentions R 18 090 R0 R 18 090
Hard Costs R 45 000 R 41 000 R 4 000
Total R 111 570 R 41 000 R 70 570
V DAY
ELEMENTS COST SAVING INVESTMENT
Pre promos R 24 360 R0 R 24 360
Interviews R 24 120 R0 R 24 120
Live mentions R 18 090 R0 R 18 090
Hard Costs R 45 000 R 41 000 R 4 000
Total R 111 570 R 41 000 R 70 570RADIO
41/ SABC CoNNECTA
RSG’S ALL THINGS KAT EN
HOND FEATURE
KAT EN HOND is RSG’s latest 13 week
series installation that focuses on cats and
dogs as pets. The feature is entertaining and
informative and gives advice on all things
cats and dogs on various topics including,
but not limited to, food, illness and behaviour,
with a focus on companionship of pets and
addressing challenges that people might have
with their pets.
This is a great opportunity for clients in the
cat and dog food industry, health and care.
The clients will enjoy exposure to the over
1.3 million Progressive, loyal, strong family
orientated audience, who sit on a higher SEM
market with high disposable income.
For sponsorship opportunities, please see
below schedule:RADIO
42/ SABC CoNNECTA
RSG
Sponsorship & Advertising Opportunities
KAT EN HOND
Broadcast Time: 11:30-11:45
Day: Saturdays
Duration:15 minutes
COMMERCIAL CONTENT
1 x 10” Opening Billboard
1 x 10” Closing Billboard
1 x 30” Generic Commercial
Investment per feature: R 11 718
Investment for 13 weeks : R 152 334 ex. VATRADIO
43/ SABC CoNNECTA
UMHLOBO WENENE FM
EASES RETURN TO CLASSROOMS
As part of the station’s back to school
campaign, Umhlobo Wenene FM has plans to
ease the transition back to normal classroom
learning following a prolonged stay home as
the result of the lockdown restrictions.
The campaign will take the form of 3 hours
on the ground activation at a time, targeting
schools and universities to get them ready,
socially and emotionally, for the resumption
of full time classroom learning. This is an
exciting partnership opportunity for brands or
advertisers to embark on an educational on
the ground drive that will be streamed live to
the station’s over 600 000 Facebook followers.
For sponsorship opportunities, please see
below schedule:RADIO
44/ SABC CoNNECTA
UMHLOBO WENENE FM
Sponsorship & Advertising Opportunities
BACK TO THE CLASSROOM “OUTSIDE BROADCAST AMPLIFIED”
3 Hour OB On Air Value Schedule - ALL TIME CHANNELS
ELEMENTS VALUE
Pre-promo Spots R 102 570
Interviews R 296 400
Live Mentions R 66 690
Curated Social Media Posts R 40 000
YouTube/ Facebook Live Stream R 100 000
Total Value R 605 660
Total Investment R 300 000 ex vatRADIO
45/ SABC CoNNECTA
TRUFM ON THE GROUND
BACK TO SCHOOL ACTIVATION
TruFM is set to welcome students back to
school. The station is mobilizing to set up on
the ground activations at various schools and
universities in a bid to reintegrate the students
into the school premises following prolonged
lockdown restrictions.
The outside broadcast will be a 3 hour on
the ground opportunity for potential clients
to associate their brand with a socially
responsible campaign, while building brand
affinity as a caring and sympathetic brand.
The campaign will also be streamed live on the
station’s Facebook platform.
For sponsorship opportunities, please see
below schedule:RADIO
46/ SABC CoNNECTA
TRU FM
Sponsorship & Advertising Opportunities
BACK TO THE CLASSROOM “OB AMPLIFIED”
3 Hour OB On Air Value Schedule - ALL TIME CHANNELS
ELEMENTS VALUE
Pre-promos R 38 790
Interviews R 36 000
Facebook & Twitter upload R 20 000
Live mentions R 20 250
Total On Air Value: R 115 040
YouTube / Facebook Live stream R 50 000
Total Costs / Value R 165 040
TOTAL INVESTMENT: R 90 000
Saving: R 75 040RADIO
47/ SABC CoNNECTA
RADIO 2000 FLIPS FRIDAYS
WITH SNEAKER FEATURE
Radio 2000’s award-winning Glenzito
Superdrive show is a hit with the station’s
young at heart listeners who enjoy the relaxing
great “Expensive Mixes and Set It Off” music
feature while driving back home after a long
day at work.
Affectionately dubbed “#YouthEndala” by
its listeners, the show introduces you to the
“Friday Sneaker” feature (Fridays, 15:40) that
focuses on all things sneakers. This is an
opportunity for clients in the sneaker industry
to put their brands forward and play on the
listener’s obsession of owning and collecting
stylish sneakers.
For advertising opportunities, please see
below schedule:RADIO
48/ SABC CoNNECTA
RADIO 2000
Sponsorship & Advertising Opportunities
THE GLENZITO SUPERDRIVE Friday Sneaker Feature
Sponsorship Elements & Format
1x 10” Opening Billboard (pre-recorded)
1x 10” Closing Billboard (pre-recorded)
1x 30” Scripted Live read
1 x Facebook Post
Sponsorship Investment
Feature Sponsorship Cost: R 15 217 per feature
13 Week Sponsorship: R 197 812RADIO
49/ SABC CoNNECTA
STANDARD TERMS AND CONDITIONS
• All standard Terms and Conditions apply, as per SABC Radio Airtime Sales Rate Card – July 2020.
• In the case of a competition, the minimum prize value is R5,000 per winner per day and the prizes
must be pre-approved by station management.
• In the case of a competition, the prizes must be delivered to the station one week before pre-
publicity commences.
• All elements of the campaign are subject to Station Management approval.
• Airtime subject to availability at the time of booking.
• All costs quoted are exclusive of VAT, and inclusive of Agency Commission.
• Cancellation is subject to 20 working days written notice prior to broadcast.
• Programming on radio stations was correct at time of going to print. Radio Station programming,
however, is subject to change without notice.
• The Programming Manager reserves the right to alter any aspect of the programming at his/her
own discretion.
• All pre-promos remain the property of the station. They are scripted, voiced and produced by the
station. The client’s brand name and pay off line will be mentioned in the promo. If the client wants
more commercial content, client is advised to book an additional generic campaign. Clients do not
have any editorial rights with regards to pre-promos.
• Subject to rate increase
SABC Commercial Enterprises -
connecting you
For advertising opportunities contact
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