SAGEA MORE OFTEN - South African ...

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SAGEA MORE OFTEN - South African ...
MORE     MORE                             MORE
OFTEN   CURIOUS                           BRAVE

                  MORE
                          SAGEA
                         INTEGRATED CAMPAIGN
                  YOU             2020-2021

         MORE             MORE
        IMPACT            SPEED
SAGEA MORE OFTEN - South African ...
Our Business
                                                                                                          Our 3 Divisions
                                                                                                                                                                                    VECTOR LOGISTICS
                                              FOOD                                                                         CHICKEN
DIVISION

                                                                                                                                                                          Our Logistics Division (Vector) provides RCL FOODS and numerous
                 In pursuit of our ambition to create a strong resilient business with food           Our Chicken Division provides a range of fresh and frozen chicken           third parties with multi-temperature warehousing and
                  brands that matter. Our operations are carried out by three divisions –              products, including popular value-added ranges, for consumer       distribution, supply chain intelligence and sales solutions. In addition
                 Food, Chicken and Logistics – which are supported in common strategic                  and food service channels. The division also produces quality           to facilitating our own integrated supply chain, Vector has
                          and functional areas by our Group Functions platform.                                          grain-based animal feeds.                           partnered with several leading food manufacturers, foodservice
                                                                                                                                                                           customers and retailers to distribute food products on their behalf
                                                                                                                                                                                                   across Southern Africa.
BUSINESS UINTS

                                                                                                                                                                                                                                                     Sagea Integrated Campaign 2020-2021
                                                                                                                                                                          Sales Solutions        Supply Chain Intelligence        Warehousing
                        Groceries                Baking                Sugar
                      (Grocery, Pies,        (Milling, bread,      (Sugar, Molatek                                              Chicken
                       Beverages)             Buns & Rolls          Animal Feed)                                        Includes Epol Animal Feed
                                            (BBR), Specialty)
                                                                                                                                                                            Distribution             Imports/Exports          Credit Management

                                                                                              SUPPORTED BY OUR INTEGRATED BUSINESS SERVICES ORGANISATION
SAGEA MORE OFTEN - South African ...
Seeing and doing things differently
                                                                                                At RCL FOODS, seeing & doing things differently is in our DNA. That’s why the way we source, recruit, and

                                                                                        1        train our Management Trainees for our future talent pipeline is unique. We have developed a Management
                                                                                                Trainee Programme that gives bright young South Africans the key ingredients to get their careers off to a
                                                                                                  flying start: real business exposure, interpersonal development support and practical on-the-job training.

How We Recruit - MORE CURIOUS
We believe that every individual is unique and deserves to be understood holistically. That’s why our

                                                                                                               2
recruitment process involves an online gamified assessment and video interview, which gives them the
opportunity to showcase their unique personalities and competencies. Shortlisted applicants where then
invited for a formal interview and Case Study, where they presented a SWOT analysis to our Executive
Team. We believe that our Recruitment Process enables us to bring the right talent into our business;
those who align with our values and will ultimately thrive in our culture.

                                                                                                                                 Our Management Trainees - MORE YOU
                                                                                                                                     At the core of our Management Trainee Programme is authentic leadership.
                                                                                                         Our Graduates are given the opportunity to grow through a 4-5-year development programme, laying a
                                                                                                             strong foundation for a successful career. They begin with a practical introduction into the working

                                                                                          3
 Our Management
                                                                                                          world and gain experience by being given the opportunity to take ownership and responsibility of real
                                                                                                          business projects. Coupled with on-the-job training, we invest in our Graduates’ personal development
                                                                                                         and growth through training, mentorship and a structured developmental plan, helping each trainee live
                                                                                                                    up to one of our mottos -‘MORE YOU’- becoming the most authentic version of themselves.

 Trainee                                                                                                                                    After the Programme, successful Management Trainees are placed in
                                                                                                                                       permanent roles within the business as graduates, in line with our aim to

 Programme
                                                                                                                                      build a robust talent pipeline accustomed to the way we work. Those who
                                                                                                                                            perform at an exceptional standard have the opportunity to become
                                                                                                                                          Managers in 4-5 years of starting the Programme, truly launching their
                                                                                                                                                                                  careers at an accelerated pace.
SAGEA MORE OFTEN - South African ...
Our                                                     Our
CAMPAIGN                                                BIG IDEA
More Impact                                             More Fun
At RCL FOODS, we’re all about inspiring great           A significant portion of our campaign was
people to achieve MORE and we believe we can do         driven through Digital Channels because we
this by creating MORE IMPACT through what we            knew we would reach the people we wanted to
do. That’s why our campaign this year was focused       spark conversations and ignite excitement with
on our pin drop concept, because impact starts          through these platforms. We created engaging
here, with us, right now. Supported by our              content and used the hashtag
statement, “Your Future Starts Here”, our campaign      ‘#YourFutureStartsHere’ on Facebook,
aimed to reaffirm that work must be more than a         LinkedIn, and Instagram. We also kicked off
‘9-5’ and can be the starting point to make a           conversations with our specially designed More
tangible difference for the greater good.               YOUth Instagram filter.

In executing this campaign message, everything          Apart from our strong social media presence,
from our online presence and strategy to recruit        we were active participants in the virtual

                                                                                                         Sagea Integrated Campaign 2020-2021
top talent to our offline presence was about            SAGEA Career Fairs this year as well as the
showing Graduates who RCL FOODS is: a group of          various virtual faculty engagements to truly
inspired people driven to make a lasting change in      meet and engage with South Africa’s young
the country. We achieved this by communicating          talent virtually.
our messaging through the following channels; Our
website, Career Portal, Online & face to face faculty   Both our social media presence and our
engagements, Social Media Channels and Virtual          presence at virtual engagements were focused
Career Fairs. We also highlighted our key values of     on funneling graduates to our dedicated
seeing & doing things differently, uncompromising       Management Trainee Programme page on the
integrity, acting responsibly and respect for people    RCL FOODS website and our Digital
throughout the campaign to attract graduates who        Management Trainee Brochure to direct them
resonate with these values and inspire them to join     to the starting point for their futures.
the team in 2021 & 2022.
SAGEA MORE OFTEN - South African ...
Our Communication Channels
       The platforms we used to reach graduates:
                                      Website
              Social Media platforms (Facebook, Instagram, LinkedIn)
                                      Graylink
                                      Hirevue
                           Virtual Career Fairs (SAGEA)
                             Zoom Faculty Engagements

                                                                                  Sagea Integrated Campaign 2020-2021
Our Website                     Hirevue video interview                Graylink
SAGEA MORE OFTEN - South African ...
Our
                DISCOVER OTHERS ON THE
Click to view
                   JOURNEY WITH YOU

                                         Website
                                          Management
                                          Trainee Page

                                                         Sagea Integrated Campaign 2020-2021
SAGEA MORE OFTEN - South African ...
Our Faculty Engagements
SAGEA MORE OFTEN - South African ...
Our Virtual
                                      Career Fairs

Sagea Integrated Campaign 2020-2021
SAGEA MORE OFTEN - South African ...
The Results
                  Number of Total Applications - 12 673                                                                                                              Number of Total Applications - 10 716
                     Total Applications Per Discipline - 2020                                                                                                             Total Applications Per Discipline - 2021
                                          2160
                                                                                                                                                                           1982
              1903                               1903                                                                                1868

                                                                                                                                                                                                                 1592

                                                                                                                                                                                                                                                                                  1349
                                                                                                                                                                                                     1190                                                1185
                                                                                                           1027
                                                                                                                                                              1013                      971
                            842
                                                                                                                         784                                                                                                                                          749
                                                               572           549
  588                                                                                                                                          335
                                                                                                                                                                                                                              461

                                                                                             142
                                                                                                                                                                                                                                            224

 Chemical     Customer    Electrical   Finance    Human       Industrial   Information   Instrumentation   Marketing   Mechanical    Supply   Agriculture
Engineering              Engineering             Resources   Engineering   Technology        Engineer                  Engineering   Chain     (Poultry)
                                                                                                                                                             Chemical     Customer    Electrical    Finance      Human       Industrial    Irrigation   Marketing   Mechanical    Supply
                                                                                                                                                            Engineering              Engineering       &        Resources   Engineering   Engineering               Engineering   Chain
                                                                                                                                                                                                   Commercial
SAGEA MORE OFTEN - South African ...
Number of Total Applications - 12 673
                               Total Applications - 2020        Gender
               Programme                  Female   Male    Other   Grand Total
               Chemical Engineering       289      299             588
               Customer                   1167     734     2       1903
               Electrical Engineering     258      584             842
               Finance                    1269     891             2160
               Human Resources            1327     575     1       1903
               Industrial Engineering     241      331             572
               Information Technology     222      327             549
               Instrumentation Engineer   49       92      1       142
               Marketing                  618      407     2       1027
               Mechanical Engineering     161      622     1       784
               Supply Chain               1064     802     2       1868
               Agriculture (Poultry)      198      136     1       335
               Grand Total                6863     5800    10      12673

                            Number of Total Applications - 10 716
                               Total Applications - 2021        Gender

Breakdown
               Programme                  Female   Male    Other   Grand Total
               Chemical Engineering       549      464             1013

                                                                                 Gender
               Customer                   1232     750             1982
               Electrical Engineering     352      619             971
               Finance & Commercial       707      483             1190

by Ethnicity
               Human Resources            1155     435     2       1592
               Industrial Engineering     187      274             461
               Irrigation Engineering     90       134             224
               Marketing                  720      465             1185
               Mechanical Engineering     159      590             749
               Supply Chain               806      543             1349
               Grand Total                5957     4757    2       10716
Number of Total Applications - 12 673
                               Total Applications - 2020                  Race
               Programmes                 Black   Coloured   Indian   White   Grand Total
               Chemical Engineering       426     21         102      39      588
               Customer                   1695    56         117      35      1903
               Electrical Engineering     767     8          58       9       842
               Finance                    1871    54         189      46      2160
               Human Resources            1609    104        140      50      1903
               Industrial Engineering     475     14         49       34      572
               Information Technology     464     10         73       2       549
               Instrumentation Engineer   121     2          14       5       142
               Marketing                  784     38         152      53      1027
               Mechanical Engineering     617     12         113      42      784
               Supply Chain               1597    49         168      54      1868
               Agriculture (Poultry)      317     6          6        6       335
               Grand Total                10743   374        1181     375     12673

                            Number of Total Applications - 10 716
                               Total Applications - 2021                  Race

Breakdown
               Programmes                 Black   Coloured   Indian   White   Grand Total
               Chemical Engineering       826     31         126      30      1013
               Customer                   1829    35         97       21      1982
               Electrical Engineering     916     7          46       2       971
               Finance & Commercial       1090    20         75       5       1190

by Ethnicity

                                                                                            Race
               Human Resources            1379    73         111      29      1592
               Industrial Engineering     418     3          24       16      461
               Irrigation Engineering     204     5          13       2       224
               Marketing                  993     45         122      25      1185
               Mechanical Engineering     643     7          88       11      749
               Supply Chain               1212    21         103      13      1349
               Grand Total                9510    247        805      154     10716
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Sagea Integrated Campaign 2020-2021
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