Media Kit 2019 Einstieg Magazin

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Media Kit 2019 Einstieg Magazin
Tariff No. 26
                    Valid from 25.09.2018

Media Kit
2019

                                             © purplequeue/shutterstock.com
 Einstieg Magazin
Media Kit 2019 Einstieg Magazin
Einstieg Magazin

Facts and Figures
       2 issues in 2019

       Print run: 150,000

       Each issue including all ads is also available
       online as an e-paper and app for iOS and
       Android

Why advertise here?
       High-quality advertising environment: Einstieg stands for well-researched articles on study, job and gap year,
       modern design and with added value for the readers. Anja Karliczek, Federal Minister for Education and Research
       is official patron of the Einstieg Magazin.

       Access to the target group: The Einstieg Magazin is distributed at about 3,000 secondary schools in Germany. Many
       teachers hand it out directly to their students. In addition it is shipped to career information centres.

       Distribution at all Einstieg and Berufe live Fairs: We use the fairs as a means of distribution to committed adole-
       scents who are actively dealing with career choices. The magazine is handed out personally to visitors at our events
       in Berlin, Dortmund, Frankfurt / Main, Hamburg, Karlsruhe, Cologne and Munich.
       Versand an zum mittleren Bildungsabschluss führende Schulen im Einzugsgebiet der Einstieg Messen.

  Active distribution to parents - New: Parent guide to career choice (tip-on)
   Studies have proven again and again that parents are the most important guidance for the career choice for young
   people. The Einstieg fairs are visited by several thousand parents each year. At the events they get the Einstieg
   Magazin handed over personally, which will now also include a parents guide (tip-on).

   It is possible for you to sponsor the parents guide with your logo and the note „presented by“.

Our Readers - Your Target Audience
The Einstieg Magazin is aimed at prospective high school graduates and committed secondary school students
who would like to get information about vocational and higher education and gap year.

                 90 %                                                         80 %                       92 %

           visit a                                                         are between         like ads, that promote
       grammar school                                                  16 – 19 years of age     training and education
                                                                                                        options

Source: reader survey 2016 on einstieg.com and at the Einstieg fairs

                                                                                                                              2
Einstieg Magazin

           Print run approx. 75,000

                                                                                                            Print run
                                                                                                            approx. 75,000
 Partial Distribution
 For adverts of ½ page or larger, we offer
 partial distribution in the areas North and
 South.
 For prices see page 6.
 You can also run your ad in certain post
 code areas – please contact us for details.

Dates and Topics 2019

                        Issue 01-2019                              Issue 02-2019
 Publishing Date        25 March 2019                              23 September 2019

 Advertising Deadline   15 February 2019                           16 August 2019

 Topics (Selection)     •   Careers in Trade                       •   Cooperative Degree Programmes
                        •   Studying                               •   Apprenticeships
                        •   Health, Care and Medical Professions   •   Careers in STEM
                        •   Studying Management                    •   Gap Year
                        •   Careers in Banking and Insurance       •   Degrees in Trade
                        •   Becoming a Designer                    •   Legal Professions
                        •   Careers in Logistics                   •   Media and Journalism
                                                                   •   Hospitality and Tourism Management

                                                                                                                             33
Crossmedia
Einstieg.com –
Use Germany’s best future planning portal for                       Products & Prices
the Gen Z for your perfect print-online-mix.                        Job adverts/course profiles/gap year programmes*

  Apprenticeships, study and gap year options                           1 ad: €290
  in one portal                                                     *the ads are editable anytime. Running time: 12 months.

        Apprenticeship positions
                                                                    What’s included?
        University courses
                                                                          Institution profile with comprehensive presentation
                                                                          options including video content, image galleries,
        Gap year programmes
                                                                          interviews, experience reports etc.
        Positive, strong and responsive: We show
        teenagers that choosing a career can be fun.                                                   Are you interested in a more compre-
                                                                                                       hensive presence on einstieg.com?

  High Quality Content & Features                                                                      Please get in touch to receive our
                                                                                                       online media kit. If needed, we can
       Test centre and CV generator                                                                    also develop your individual annual
                                                                                                       campaign including newsletters,
        Like and save offers and exhibitors                                                            stand-alone mailings and sponso-
                                                                                                       ring.
        First-hand experience reports, interviews
                                                                                                       Just get in touch:
        and much more
                                                                                                              international@einstieg.com

Combine the reach of the Einstieg Magazin and einstieg.com – and benefit from
especially attractive prices.

AdPlus
If you book an ad in the Einstieg Magazin of ¼ page or more, you get an additional banner campaign on einstieg.com
for free.

 1/4 Page                          1/3 Page                         1/2 Page                                      1/1 Page
 1/4 page ad in the      €2,000    1/3 page ad in the      €2,600   1/2 page ad in the          €3,900            1/1 page ad in the       €7,200
 Einstieg Magazin                  Einstieg Magazin                 Einstieg Magazin                              Einstieg Magazin

 additional for free               additional for free              additional for free                           additional for free
 banner campaign with              banner campaign with             banner campaign with                          banner campaign with
 15,000 ad impressions             20,000 ad impressions            30,000 ad impressions                         100,000 ad impressions
 (medium rectangle)                (medium rectangle)               (medium rectangle)                            (medium rectangle)

                                                                                                                                                    3
                                                                                                                                                    4
Crossmedia

   Combi-Packages
   With an ad, a banner campaign and advertorials you will be present online as well as offline.

                          S                                             M                                                    L
   Combi-Package S                               Combi-Package M                                   Combi-Package L
   ¼ Page Ad in the Einstieg         €2,000      ½ Page Ad in the Einstieg             €3,900      1 Page Ad in the Einstieg             €7,200
   Magazin                                       Magazin                                           Magazin

   ¼ Page Advertorial in the         €2,000      ½ Page Advertorial in the             €3,900      1 Page Advertorial in the             €7,200
   Einstieg Magazin                              Einstieg Magazin                                  Einstieg Magazin

   Advertorial on Einstieg.com       €490        Advertorial on Einstieg.com           €490        Advertorial on Einstieg.com           €490
   (4 months)                                    (4 months)                                        (4 months)
   • Including Newsletter ad                     • Including Newsletter ad                         • Including Newsletter ad
     linking to the advertorial                    linking to the advertorial                        linking to the advertorial
   • Including posts on Facebook                 • Including posts on Facebook                     • Including posts on Facebook
     and Instagram                                 and Instagram                                     and Instagram
   Banner campaign with 15,000       €390        Banner campaign with 30,000           €780        Banner campaign with 100,000          €2,600
   ad impressions                                ad impressions                                    ad impressions
   (medium rectangle)                            (medium rectangle)                                (medium rectangle)

                                     €4,880                                            €9,070                                            €17,490
                                                                                       1.600
                                    €3,500                                            €6,500                                             €12,000

   University Packages
   With our packages you can present your institution and course options online and offline.

                      S                                              M                                                   L
University Package S                          University Package M                              University Package L
Course profile in the Einstieg     €950       ¼ Page University Profile in the       €1,300     ½ Page University Profile in the       €2,400
Magazin                                       Einstieg Magazin                                  Einstieg Magazin

Course profile on Einstieg.com     €290       Course profile on Einstieg.com         €290       Course profile on Einstieg.com         €290
(12 months)                                   (12 months)                                       (12 months)
• Including Newsletter adlinking              • Including Newsletter ad linking                 • Including Newsletter ad linking
  to the advertorial                            to the advertorial                                to the advertorial
• Including posts on Facebook                 • Including posts on Facebook                     • Including posts on Facebook
  and Instagram                                 and Instagram                                     and Instagram
• Including institution profile               • Including institution profile with              • Including institution profile with
  with lots of presentation op-                 lots of presentation options                      lots of presentation options
  tions
                                              Banner campaign with 10,000            260 €      Banner campaign with 10,000            €260
                                   €1,240     ad impressions in the study                       ad impressions in the study
                                              section of the website                            section of the website
                                              (medium rectangle)
                                   €1,100                                                                                              €2,950
                                                                                     €1,850

                                                                                                                                       €2,600
                                                                                     €1,600

                                                                                                                                                   35
Einstieg Magazin
                                                                                             Ad Formats and Prices
                  Sizes 		                             Width x Hight             b/w           4-c      Partial Distribution

                  1/1*              Bleed1)               210 x 297              €5,150,-        €7,200,-          €4,400,-

                  1/1*              Type Area             182 x 268              €5,150,-        €7,200,-          €4,400,-

                         Panorama                                                                                     -
                  1/1*   quer       Bleed1)               420 x 147              €5,400,-        €7,600,-

                                                                                                                      -
            		Griff-Ecke            Bleed1)                80 x 80 x 115            -            €7,200,-
              Titelblatt

                  1/2 horizontal*   Bleed 1)              210 x 147              €2,790,-        €3,900,-          €2,750,-

                  1/2 horizontal*   Type Area             182 x 132              €2,790,-        €3,900,-          €2,750,-

                  1/2 upright*      Bleed1)             102,5 x 297              €2,790,-        €3,900,-          €2,750,-

                                                                                                                                       Für Hochschulen in staatlicher Trägerschaft
                  1/2 upright*      Type Area              89 x 268              €2,790,-        €3,900,-          €2,750,-
                                                                                                                                       gelten die Preise abzüglich 5 %.

                  1/3 upright*      Type Area              58 x 268              €1,900,-        €2,600,-             -

                  1/3 horizontal*   Type Area             182 x 87               €1,900,-        €2,600,-             -

                  1/4 standard*     Type Area              89 x 132              €1,430,-        €2,000,-             -

                  1/4 upright*      Type Area              42 x 268              €1,430,-        €2,000,-             -

                                                                                                                                     * includes free banner campaign (see page 4).
                  1/8 horizontal    Type Area              89 x 64                €715,-         €1,000,-             -

                  1/8 upright       Type Area              42 x 132               €715,-         €1,000,-             -

                                                                                                                                      Please
                                                                                                                                 take no
 Advertorials                                                                                                                           te of o
                                                                                                                               Crossm            ur
                                                                                                                                      edia-O
 The prices for advertorials (PR articles) are equivalent to the prices for an ad of the same size.                               (Page 4     f fers
                                                                                                                                          +5).
 Minimum size for advertorials is ¼ page.

All prices are exclusive of VAT.
1) Stated size plus 5mm bleed difference.

Technical Details
                                                                                            Cover pages: 5% surcharge for 4c
Magazine format: 210 mm width x 297 mm height
Type area: 182 mm width x 268 mm height                                                     Discounts
Columns: 4 columns @ 42.5mm, 3 columns @ 58mm                                               Two issues: 5%

Printing technique: Web offset – euro scale                                                 Bank Details:
Paper: (cover + pages) 70g/m2 Steinbeis                                                     Kreissparkasse Köln
Charisma Brilliant (LWC shiny)                                                              BLZ 370 502 99 · Konto 139 638
Setting: ICC-Profiles “ISOcoatedv2_300.icc”                                                 IBAN: DE 63 3705 0299 0000 139638
                                                                                            Swift-Bic: COKSDE33
File formats: eps, tif, jpg (min. 300 dpi), pdf (print optimized)
                                                                                            Agency Commission: 15 %
Data transfer: by email (anzeigen@einstieg.com) or
                                                                                                                                                        GX6
FTP (ftp://mail.einstieg.com), host: mail.einstieg.com                                      Payment terms:
                                                                                            14 days from the date of the invoice net,
                                                                                            up to 7 days from the date of invoice 2% discount

                                                                                                                                                                                     36
Do you have any questions                                                     Einstieg International Team

about our print an online offers? Are you looking for an                       Phone +49.221.3 98 09-535
advertising option that we do not offer in this kit?                           E-Mail international@einstieg.com
Please get in touch. We will be happy to help!

References
These clients have already booked print advertising in the Einstieg Magazin or banner campaigns on
Einstieg.com (Selection):

Terms and Conditions:
The terms and conditions of this publishing house apply to all ad orders
and third-party advertising supplements. You can find them online on:                                      Publisher: Christian Langkafel
www.einstieg.com/customers/general-terms-and-conditions                                                    Editor in Chief: Stefan Moskopp

Einstieg GmbH · Köhlstraße 10 · 50827 Köln | Phone +49.221.3 98 09-30 | Fax +49.221.3 98 09-60 | Web www.einstieg.com
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