July 14-15, 2018 - Great New England Air Show

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July 14-15, 2018 - Great New England Air Show
July 14-15, 2018
July 14-15, 2018 - Great New England Air Show
Overview
Galaxy Community Council is proud to support the
Westover Air Reserve Base 2018 Open House and The
Great New England Air & Space Show featuring the
United States Air Force Thunderbirds on July 14-15,
2018.

The Great New England Air & Space Show:
   • is the largest free air show in the Northeast with
     an expected attendance of over 200,000
   • creates community awareness and promotes
     community involvement
   • provides an outstanding, family-friendly, cost-
     effective, patriotic event

The 2018 Great New England Air & Space Show will
feature:
    • Modern Military Demonstrations and Static
      Aircraft
    • High-powered Civilian Aircraft Demonstrations
    • Interactive Attractions and Simulators
    • Kid-friendly Viewing Area
    • Commercial Retail Displays
    • Food, Drink and Novelty Vendors

The Galaxy Community Council is an all-volunteer
501c3 charitable corporation that supports Westover
Air Reserve Base and the Great New England Air &
Space Show.

It is not a part of the Department of Defense or any of
its components and it has no governmental status.

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July 14-15, 2018 - Great New England Air Show
Air Show Guest Gender Breakdown                                                Air Show Guest Education Levels

    Male                                                        1%
                                                                                      84% of air show guests have at
    Female                                                19%        15%
                                                                                      least some college education.
                 25%

                                                                                                 Some High School
                                                      28%                                        High School Graduate
                                                                       37%
75% of air                   75%                                                                 Some College
show guests                                                                                      College Graduate
were male.                                                                                       Post Graduate

  Air Show Guest Income Level                                          Air Show Guest Distance Traveled
      Less than $25,000                        6%
      $25,000 to $49,999                  5%                               Outside Local Area
                                     9%                                    Inside Local Area
      $50,000 to $99,999                            15%
      $100,000 to $149,999                                                                      30%
      $150,000 to $199,999
      More than $200,000       27%
                                                                      70% of Air Show                       70%
41% of air show guests                              38%               Guests traveled
have a household income
                                                                      more than 20 miles
over $100,000.
                                                                      to attend the show.

  Airshow Demographics
                                                                                                                        2
July 14-15, 2018 - Great New England Air Show
Presenting          Platinum             Gold

                                                                                    $75,000            $25,000           $10,000

 Sponsor   Brand Recognition

           Sponsor Name will be prominent position in all collateral materials           Y

Packages   Name & Logo/Mention on Broadcasting, Print and Radio Ads

           Logo on Official Air Show Poster (2,000)
                                                                                         Y

                                                                                         Y
                                                                                                           Y

                                                                                                           Y

           Company mention in all media releases as a sponsor                            Y

           Recognition in social networking and web campaign                             Y                 Y                 Y

           Placement of logo on home page/sponsor page of Airshow website                Y                 Y           Sponsor Page

           On Site Activation

           P.A. Announcements (per day)                                                  6                 5                 4

           Exhibitor Display Area                                                     Custom            Custom            Custom

           Complimentary electrical access to Exhibitor Display                          Y                 Y

           Logo prominently displayed on welcome banners at all entry gates              Y                 Y                 Y

           Banners displayed in prime area along flight line and ramp (provided
                                                                                        12                 10                7
           by sponsor)

           Logo on all Airshow Team Volunteer T-Shirts                                   Y                 Y                 Y

           Banners displayed at Friday’s Kickoff Breakfast                               4                 2                 1

           Hospitality

           Private Chalet - available instead of VIP Galaxy Gardens Passes        500 with 100 VIP   150 with 50 VIP
           (Catering not included)                                                 Parking per day   Parking per day

           VIP Galaxy Gardens Chalet Passes (includes preferred seating, food     75 with 35 VIP     24 with 12 VIP     16 with 8 VIP
           and drink)                                                             Parking per day    Parking per day   Parking per day

           Friday Air Shoe Kick-off Breakfast                                           15                 8                 6

           Commemorative Framed Poster                                                   Y                 Y                 Y

           Official Air Show Sponsor T-Shirts                                           12                 8                 6

           VIP Exhibition Flights for select VIP's, clients, and employees               2                 1

                                                                                                                                         3
July 14-15, 2018 - Great New England Air Show
Silver                     Bronze              Becoming a sponsor of The
                                                                                          $5,000                     $2,500              Great New England Air &
                                                                                                                                         Space Show is a great way to
Brand Recognition                                                                                                                        not only support your
Sponsor Name will be prominent position in all collateral materials                                                                      community, and your country,
                                                                                                                                         but it is also an easy way to get
Name & Logo/Mention on Broadcasting, Print and Radio Ads
                                                                                                                                         your company’s name out. We
Logo on Official Air Show Poster (2,000)                                                      Y                          Y               have multiple packages to suit
Company mention in all media releases as a sponsor                                                                                       your marketing goals. We are
                                                                                                                                         here to meet your needs!
Recognition in social networking and web campaign                                             Y                          Y

Placement of logo on home page/sponsor page of Airshow website                          Sponsor Page               Sponsor Page

On Site Activation

P.A. Announcements (per day)                                                                  3                          2

Exhibitor Display Area                                                                    10’ x 10’                  10’ x 10’

Complimentary electrical access to Exhibitor Display                                          Y                          Y

Logo prominently displayed on welcome banners at all entry gates                              Y                          Y

Banners displayed in prime area along flight line and ramp (provided by sponsor)              5                          3

Logo on all Airshow Team Volunteer T-Shirts                                                   Y

Banners displayed at Friday’s Kickoff Breakfast

Hospitality

Private Chalet - available instead of VIP Galaxy Gardens Tickets (Catering not
included)

                                                                                   8 with 4 VIP Parking per   4 with 2 VIP Parking per
VIP Galaxy Gardens Chalet Passes (includes preferred seating, food and drink)
                                                                                             day                        day

Friday Air Shoe Kick-off Breakfast                                                            4                          2

Commemorative Framed Poster

Official Air Show Sponsor T-Shirts                                                            4                          2

VIP Exhibition Flights for select VIP's, clients, and employees

                                                                                                                                                                             4
July 14-15, 2018 - Great New England Air Show
Chalet Village is the ultimate way to experience the excitement of the show in style. It is the perfect option for

Chalets
                                          hosting 50-200 guests per day. Allow your corporation the opportunity to entertain clients, employees, family and
                                          friends in an up-close VIP chalet. You provide the guests, and we’ll do the rest.

                                          Chalet options include catering. Menu includes: burgers, hot dogs, grilled chicken, salads, cookies and more!

                                                          100 Guests                50 Guests
                                                            per day                  per day
                                                         Private Chalet           Private Chalet

                                                            $14,000                    $7,500

                        Maximum Availability                    3                         3
Logo on Sponsorship Website page                                Y                         Y

P.A. Announcements (per day)                                    2

Sponsor Signage on Chalet                                       Y                         Y

VIP Parking (per day)                                           50                       25

Chalet Dimensions                                            40’ x 20’                40’ x 20’

Private Chalet                                                  Y                         Y

Covered Chalet Seating (per day)                                48                       32

No. of Tables of 8 in Covered Chalet                            3                         2

No. of Tables of 8 outside of Chalet                            3                         3

Chalet Credentials for guests (per day)                        100                       50

Chalet Credentials for Sponsor Manpower (per
                                                                2                         2
day)

Full Lunch & Beverages for Guests per day                      100                       50

Seating within chalet (per day)                                100                       50

Private Restroom Facility                                    shared                    shared

Guests per day                                                 100                       50

Total Guests Saturday & Sunday                                 200                       100

                                                                                                                                                               5
July 14-15, 2018 - Great New England Air Show
Employee Lodges                 Looking to entertain more than 200 guests? An employee lodge is
                                the perfect way to host a corporate family event. You’ll be able to
                                watch performers prepare for take off just feet away from your lodge!

                                                            Employee Lodge I      Employee Lodge II

                                                                 $80,000                $42,500
                                     Maximum Availability           2                      2
           Marketing
           Website Logo on Sponsor Page                             Y                      Y

           PA Announcements (per day)                               3

           Sponsor Signage on Chalet                                Y                      Y

           Hospitality
           Credential Access to Lodge                               Y                      Y

           Front-line show viewing                                  Y                      Y

           Chalet Dimensions                                     80’ x 40’              80’ x 20’

           Private Chalet                                           Y                      Y

           Covered Chalet Seating (per day)                        240                     80

           No. of Tables in Covered Chalet                          40                     20

           No. of Tables outside of Covered Chalet                  20                     10

           Chalet Credentials for guests (per day)                1000                    500

           Chalet Credentials for Sponsor Manpower (Per
                                                                    2                      2
           Day)

           Full Lunch & Beverages for Guests per day              1000                    500

           Outdoor Seating in private chalet (per day)             460                    370

           Private Restroom Facility                                Y                      Y

           Guests per day                                         1000                    500

           Total Guests Saturday & Sunday                         2000                   1000

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July 14-15, 2018 - Great New England Air Show
Exhibits
 Interested in increasing your business’s visibility with one event?
 Reserve an exhibit space to share your company or organization
 with our expected over 200,000 air show guests.

 Benefits include logo placement on website’s exhibitor page.

 Custom footprints are available upon request.

 Companies that are certified 501c3 organizations or bona fide
 government agencies receive a 25% discount off the listed pricing.
 Proof of certification must be provided.

                    Exhibit Size                        Pricing

10’ x 10’                                                 $1,850
10’ x 15’                                                 $2,400
10’ x 20’                                                 $2,750
20’ x 20’                                                 $3,750
30’ x 30’                                                 $5,000
30’ x 80’ Trailer                                         $7,250
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July 14-15, 2018 - Great New England Air Show
Exhibit Upgrades
In addition to displaying your exhibit, take advantage of the opportunity to upgrade your exhibit package to
promote and enhance your display and company.

                                                                                  Level 4    Level 3      Level 2      Level 1

                                                                                  $7,500     $5,000       $2,500       $1,000

                               Brand Recognition

                               Name & Logo/Mention on Broadcasting, Print
                                                                                    Y
                               and Radio (estimated 4MM impressions)

                               Logo on Official Air Show Poster (2,000)             Y           Y

                               Recognition in social networking and web
                                                                                    Y
                               campaign

                               On Site Activation

                               P.A. Announcements (per day)                         4       4 Mentions   3 Mentions   2 Mentions

                               Logo prominently displayed on welcome
                                                                                    Y           Y            Y            Y
                               banners at all entry gates

                               Banners displayed in prime area along flight
                                                                                    6           5            4            2
                               line and ramp (provided by sponsor)

                               Banners displayed at Friday’s Kick-Off Breakfast     1

                               Hospitality

                               VIP Galaxy Gardens Chalet Passes (includes
                                                                                    14         10            6            4
                               preferred seating, food and drink)

                               VIP Parking                                          7           5            3            2

                               Friday’s Air Show Kick Off Breakfast                 7           5            3            2

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July 14-15, 2018 - Great New England Air Show
Ride & Drive
 Provide an opportunity for guests to not only see your vehicles, but
 to get behind the wheel and give them a spin.

 You’ll receive branding, a large on-site course, as well as an exhibit
 space to interact with guests and display your vehicles.

                                                                       Ride & Drive

                                                                         $25,000
Marketing
Website Logo on Home Page & Sponsor Page                                    Y

Press Release, Promotion, Social Media and Email Blast inclusion            Y

Logo on Air Show Poster                                                     Y

Recognition in regional guaranteed media                                    Y

On-Site
Exhibit Space in Public Area 300’ x 300' Ride and Drive Space               Y

Logo prominently displayed on welcome banners at all entry gates
                                                                            Y
and VIP areas

Right to place sponsor provided banners in prime areas                      6

PA Announcements (per day)                                                  5

Hospitality
VIP Galaxy Gardens Chalet Passes (includes food, drink and preferred
                                                                         6 per day
seating)

VIP Parking Passes                                                       3 per day

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Get branding recognition for your company by purchasing a naming
Naming Rights                               right out at the air show! You’ll be seen and heard by all of our air
                                            show guests!

       Air Show Map                  Main Gate & VIP Entrance                      Volunteer T-Shirts
           $6,500                            $5,000                                     $5,000
                                     You’ll receive:
You’ll receive:                                                             You’ll receive:
                                            • Your name on the
       • Right to place logo and                                                   • Only company logo on the
                                               entrance gates
          coupon on the air show                                                      front of the volunteer shirts
                                            • 8 VIP Galaxy Gardens
          brochure.                                                                • 2 PA Announcements per day
                                               Chalet Passes and VIP
       • 2 PA announcements per                                                    • 4 sponsor provided banners
                                               Parking passes per day
          day                                                                         on flight line
                                            • 10’ x 10’ exhibit space
       • 4 Sponsors Provided                                                       • Logo on poster and sponsor
          Banners displayed along                                                     page of website
          Flight Line
       • Logo on Sponsorship
          page of website             Lost & Found/Volunteer                             Kids Zone
       • Logo on Official Air Show            Check-In                                     $3,750
          Poster                               $1,500
                                                                              You’ll receive:
                                     You’ll receive:                                 • Sponsorship of the Kids
                                            • Sponsorship of the Lost &                 Zone
                                               Found/Volunteer Check-In              • 4 PA Announcements per
                                            • 4 PA Announcements per                    day
                                               day promoting your                    • 10’ x 10’ exhibit space
                                               company along with the                   within the Kids Zone
                                               Lost & Found

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Friends & Family
  Our Friends and Family Sponsors program is designed to allow companies
  large or small to be involved with the Great New England Air & Space Show
  and demonstrate their support of our nation’s military and civilian aviation
  history.

                                        Platinum   Gold       Silver      Bronze

                                        $2,500     $1,500     $1,000       $500

Brand Recognition
Logo on Friends & Family Website           Y         Y          Y           Y
On Site Activation
P.A. Announcements (per day)               3         2          1
Logo prominently displayed on
                                           Y         Y          Y           Y
welcome banners at all entry gates
Banners displayed in prime area
along flight line and ramp (provided       6         5          4           2
by sponsor)
Hospitality
VIP Galaxy Gardens Chalet Tickets
(includes preferred seating, food and     12         6          4           2
drink)
VIP Parking                                6         3          2           1

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Flightline Chalet
Enjoy a front-row seat to the Great New England Air &
Space Show from our Flightline VIP Chalet while enjoying
a great meal. The Flightline VIP Chalet is a great way to
entertain a few key clients or reward your team for a job
well done!

As a Flightline Club VIP guest, you’ll enjoy:

     • Admission to the Flightline Chalet from 9 am to
       End of Show
     • VIP Parking for 5 vehicles
     • Reserved Table with seating for 10 guests
     • Coffee, Juice & Breakfast breads served from 9
       am to 10:30 am
     • Unlimited Bottled Water & Sodas
     • Delicious All-American Lunch Buffet served from
       11:30 am to 2:00 pm
     • 3 Beer & Wine tickets per person (30 total)

                                         $1,400 per table

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Contact Us
Join us at Westover Air Reserve Base 2018
Open House and The Great New England Air &
Space Show featuring the United States Air
Force Thunderbirds on July 14-15, 2018.

Ready to become a sponsor?

Send us an email at:
     philpacific@adcgroupmarketing.com
                     or
    dandodson@adcgroupmarketing.com

Prefer to talk? Give us a call at 972.540.1742 to
review our available options.

ADC Group is the agency of record for
sponsorships and exhibits.

The Galaxy Community Council is an all-
volunteer 501c3 charitable corporation that
supports Westover Air Reserve Base and the
Great New England Air Show.

It is not a part of the Department of Defense or
any of its components and it has no
governmental status.

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