2020 MEDIA KIT - Hoffman Media
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2020 MEDIA KIT ™
OVERVIEW
Classic Sewing celebrates and helps activate the
2+ spirit, individuality, and creativity in crafting
one-of-a-kind garments. We are the authority
Full-Size
on sewing trends, heirloom techniques, and
Patterns designs, featuring projects to delight the most
Per Issue discriminating sewist alongside creations from
top designers. This magazine has something
fabulous for all experience levels!
Print
Total Distribution 10,000
Frequency 4x
Digital
Monthly Page Views 83,662
E-Newsletter Subscribers 94,695
Average Open Rate 19.1%
™
Social 201,429
Followers 13,072 TOTAL REACH
Sources—Print: Publisher’s 2018 Statement of Ownership; Digital and Social: Google Analytics, based on Sept. 2019 data.
AUDIENCE
88%
FEMALE
AGE 35+ 12% MALE
91% [ GENDER]
™
Source—2018 reader survey
2020|2021 EDITORIAL CALENDAR
™
Spring 2020 In Every Issue
Sales Close 12/18 INSPIRING DESTINATIONS
A visit to specialty sewing shops
On Sale 2/18 throughout the country
CREATIVE VISIONARIES
Summer Interviews with sewing celebrities
who have shaped the sewing industry
Sales Close 2/25
SWATCHBOOK
On Sale 4/28 New fabrics coming to market
THE SEWING BOX
Autumn Reviews of the latest sewing tools
Sales Close 5/18
VINTAGE FINDS
On Sale 7/21 Items that inspired today’s designs
SEWING PROJECTS
Christmas Garments to sew, machine and hand
embroidery, embellishing, and gift ideas
Sales Close 8/25
GARMENTS
On Sale 10/27 Ideas for newborn through preteen
PATTERNS
Spring 2021 At least two full-size patterns, in a
separate envelope poly-bagged with
Sales Close 12/14 each issue
On Sale 2/23
For more information, please contact
your account manager or Megan McIllwain,
mmcillwain@hoffmanmedia.com.
Editorial content and dates subject to change.
PRINT MARKETING
Classic Sewing was crafted to allow readers to slow down, unplug, and
escape without distraction. Turning the pages is an experience readers
can feel in the weight and texture of the paper in their hands, see in
the compelling images and clean design, and bring to life in their next
sewing project.
Success is due to a loyal, trusting readership confident the publication will
deliver every time. Combined with a commitment to a 30/70 ad-to-edit
ratio, it creates a targeted, expected environment for advertising.
Advertising Rates Digital Editions
Cover 2, Page 1 $9,000 All advertisements run on digital
Spread $8,000 editions at no additional charge.
Full Page $4,000 Option to include a hyperlink to
1/ Page $3,000
direct readers to advertiser website.
2
1/ Page $2,000
3
1/ Page $1,600
Business Reply Card,
4
Cover 4 $5,000
Polybag, and Inserts
Pricing available upon request; all
business reply cards must
Ad Specs accompany a minimum of a
Trim Size 8.0" x 10.875" full-page advertisement.
Full Page 8.25" x 11.125"
(bleed only)
1/ Page (H) 6.875" x 4.625"
2
1/ Page (SQ) 4.5" x 4.625"
3
1/ Page (V) 2.1875" x 9.375"
3
1/ Page 3.375" x 4.625"
4
™
Frequency pricing and custom program proposals available upon request. All rates are net.
D I G I TA L M A R K E T I N G
™
Written by the editors of Classic
Sewing, digital placements allow
content to travel to meet readers in
the right place, through the right
platform, at the right moment on
their journey.
Leverage our deep expertise in
engaging content creation, and get
to know our passionate audience
through custom digital and social
placements timed to complement
your internal marketing campaigns
and drive web traffic.
Advertising Placements
Blog Post $2,000
• Advertiser logo
• 3+ images
• Links to advertiser website
• 300–500 words
• Option to embed video
E-Newsletter Ad $20 CPM
• 300x250 px ad
• Link to advertiser website
• GIF or JPEG accepted
[ BLOG POST VIA HOME PAGE] [ E-NEWSLETTER AD ]
Digital Marketing continued >
D I G I TA L M A R K E T I N G
Advertising Placements
Sponsored E-Newsletter $50 CPM
• Advertiser logo
• 3+ images
• Links to advertiser website
• Up to 300 words
• GIF accepted
Facebook $500
• Single image, series of 2–5
images, or short video
[ FACEBOOK ]
• Link to advertiser website
• Advertiser handle and hashtags
• Paid promotion included
Instagram $500
• Single image, series of 2–5
images, or short video
• Link to advertiser website in bio
• Advertiser handle and hashtags
Additional Opportunities
Sew-Along
Social Media Platform Takeover
Influencer Network Program
Reader Sweepstakes
Pricing available upon request
We accept third-party impression and click
For more information, please contact tracking pixels on digital placements.
your account manager or Megan McIllwain, [ SPONSORED Sponsorship verbiage included in compliance
mmcillwain@hoffmanmedia.com. [ INSTAGRAM ]
E-NEWSLETTER ] with the Federal Trade Commission.
BRANDED CONTENT
™
Hoffman Media’s branded content division, StoryMaker, offers advertisers
access to an in-house team of writers, designers, photographers,
videographers, event planners, and content creators to help tell their story.
Turnkey, a custom program promoted across multiple platforms, provides
for a complete, well-rounded opportunity to generate dynamic
conversations with current and new customers in an editorial style.
Opportunities
Advertorial Content Photography
Sew-Along Videography
Co-op Partnership Custom Book Publishing
Tipped Cover Catalog Development
Insert and Production
Polybag Event Planning and Execution
Reader Sweepstakes White-Glove Content Creation
Influencer Network Program
For more information, please contact your account manager or
Megan McIllwain, mmcillwain@hoffmanmedia.com.
Pricing and custom program proposal available upon request.
SUBMITTING ARTWORK
Creative for custom content and digital placements should be directed
to Megan McIllwain, mmcillwain@hoffmanmedia.com.
For print ad creative 10MB or less, send directly to Kimberly Lewis,
klewis@hoffmanmedia.com, or Rachel Collins, rcollins@hoffmanmedia.com.
We accept any size file via Dropbox or WeTransfer.
For submitting via FTP:
STEP 1
For iOS (Mac): Use Fetch (fetchsoftworks.com) or Transmit
(panic.com/transmit) to sign on to ftp.hoffmanmedia.com. Your
customer user name is “anonymous,” and your password will be your
email address.
For Windows (PC) and Internet Explorer 7: Type in the URL
ftp.hoffmanmedia.com and press enter. Click on the page button at the
top right and select “Open FTP Site in Windows Explorer.”
For Windows (PC) and Internet Explorer 6 or earlier, or any other
browser: Type in the URL ftp.hoffmanmedia.com and press enter. Go to
“File” and choose “Log On As.” Your user name is “anonymous,” and your
password will be your email address.
STEP 2
™ Place your file in the appropriate magazine folder, and notify your
advertising production representative that the file is ready for download.
A D V E R T I S I N G C O N TA C T S
Mary-Evelyn Dalton | Account Manager
maryeveholder@comcast.net
615.481.2595
Katie Hagan | Account Director
AL, FL, TN
ck-hagan@hotmail.com
251.802.4994
Kathy Gross | Account Director
FL, GA, KY, MD, NC, SC, VA, DC, WV
kgross@hoffmanmedia.com
203.505.8405
Katie Guasco | Account Director
LA, MS, AR, TX
kguasco@hoffmanmedia.com
225.485.8830
Kevin Masse | Digital and Social Brand Partnerships
kmasse@hoffmanmedia.com
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