Advertising Pack 2018 - Ireland West Airport
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Advertising Pack 2018
Airport Overview •750,000 passengers in 2017 – a record year •Record passenger numbers in 6 out of 12 months •Currently serving 23 international destinations •Gateway airport to the West and North West of Ireland •Served by 3 of Europe’s main airlines – Aer Lingus, Flybe, Ryanair
Catchment area
Passenger Growth
800,000
750,000
2017 busiest year PAX
700,000 in the airports
history
600,000
PAX Numbers
500,000
400,000
300,000
200,000
100,000
1986 2000 2017
Year
2018 Developments • Palma Majorca (New) - Weekly service starts June 2018 • Birmingham, Edinburgh & Manchester - 16,000 extra seats added • Milan - 35% increase in capacity with season extended to September
Serving 20+ destinations
2017 in numbers PASSENGER GROWTH FLIGHTS TOP 5 DESTINATIONS DESTINATIONS
Traffic Seasonality
The Months of April – October account for 70%+ of the total number of
100,000 passengers travelling through Ireland West Airport
95,000
88,041 88,868
90,000
85,000
PAX Numbers
80,000 76,315
75,000
69,660
70,000 68,103
66,003
63,785
65,000
60,000
55,000
50,413
48,831 48,318
50,000
45,000 42,141
39,021
40,000
35,000
30,000
25,000
20,000
15,000
10,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Airport Digital Channels
In January 2018 the airport were delighted to be one of only two Irish airports shortlisted for 3 global
awards in the prestigious Moodie Davitt airport digital, mobile and social media awards. The awards
recognise excellence in social & digital media among airports & their commercial partners.
#2 #2
82,000 fans 300,000
views
#3
#2 15,700
5,000 followers
followers
*Ranking relates to position in the Irish airport marketplace on social media in 2017
Advertising Opportunities • New - Digital Display Screens • Backlit Display Advertising • Snap Frame Advertising • New - Outdoor billboards • Baggage Trolley Advertising • Airport Brochure Advertising • Lift Door Advertising • Car Park Ticket Advertising New Four screen digital display in arrivals hall • Online, Email & Social Media Advertising • Online Car Park Advertising • Bespoke Brand Activation Campaigns
New – Digital Advertising Screens
Our new 55 & 65 Inch digital advertising screens represent a unique new opportunity in out-of-
home advertising, delivering high-impact, high-frequency imagery and video campaigns to a
international, influential audience with time on their hands. It gives advertisers the opportunity
to broadcast entertaining, rich content that increases audience engagement. These digital
displays provide unrivalled brand exposure.
2 screen landscape digital display in main terminal as part of
live flight info display wall
• Ref Code: DIGI INTERNAL
• Location: 12 screens in Terminal Building
• Audience: Passengers / meeters / greeters
• Formats Dynamic & Static Content
• Dimensions: On request
• Rate card: €500 per month
• Duration: 3 months minimum advertising
period
2 screen portrait digital display in check in areaA0 backlit lightbox displays
Your vibrant message can be delivered by brilliant and effective backlit photography and
sharp graphics in our strategically located A0 lightbox display Units
• Ref Code: A0ARR / A0DEP
• Location: Entrance to Sláinte Restaurant
• Audience: Passengers / meeters / greeters
• Dimensions: 841mm (w) x 1189mm (h)
• Rate card: €2,000 per site
• Duration: 12 months6 sheet backlit lightbox displays
Your vibrant message can be delivered by brilliant and effective backlit photography and
sharp graphics in our strategically located light box display units
• Location: Airport terminal
• Audience: All passengers
• Dimensions: 1200mm (w) x 1800mm (h)
• Rate: Contact JCDecaux
• Contact: 00 353 (1) 295 8170
sales@jcdecaux.ieOutdoor billboards • Ref Code : TERENT • Location: Terminal entrance wall • Quantity 4 available • Audience: All passengers • Dimensions: 4780mm (w) x 2800mm (h) • Rate: €5,000 per site per annum Promote your business with our large format billboard sites located in prime locations at the main entrance and set down area at the airport
Outdoor billboards • Ref Code : TEREXT • Location: Terminal exit wall • Quantity 2 available • Audience: All arriving passengers • Dimensions: 3400mm W x 2200mm H • Rate: €3,500 per site per annum Promote your business with our large format billboard sites located in prime locations opposite the main exit from the airport capturing the attention of all arriving passengers as they exit the airport
Baggage trolley branding
Advertise your business on the back and front of our airport baggage trolleys. Trolleys
are located and used in all prominent areas throughout the airport.
• Ref Code : AIRTROL
• Location: Throughout airport & car park
• Audience: Passengers / meters / greeters
• Dimensions: Main advertising panel:
- 315mm x 520mm forward and rear facing
Basket Panels:
- 480mm (w) x 120mm (h) rear facing
- 480mm (w) x 100mm (h) forward facing
2 Frame side strips:
- 40mm x 685mm
• Quantity: 125 Trolleys
• Rate: €3,000
• Duration 12 monthsAirport brochure advertising There are 3 editions of the full colour Airport Guide produced each year. 10,000 copies of the guide are printed and distributed to outlets throughout the region and on display throughout the airport offering region wide exposure for your business. • Ref Code: AIRBROCH • Audience: Region wide and Airport • Dimensions: A5 Pages • Quantity: 10,000 Brochures • Rate: €500 per edition
Lift door branding
Advertise and promote your business using high impact branding on the lift doors at the
airport offering high end exposure to an annual audience of 1m plus
• Ref Code : LIFT
• Location: Ground Floor of Terminal Lift
• Audience: Passengers & meeters / greeters
• Dimensions: 1095mm (w) x 1985mm (h)
• Quantity: 2 sets of Lift Doors (inside & outside of
doors available for branding
• Rate: €2,500
• Duration 12 monthsCar park ticket branding
Promote your business to 200,000+ people annually with a customised
promotional message and design on the backs of our car park tickets
• Ref Code: AIRCAR
• Location: On back of all car park tickets issued
• Audience: Passengers / meeters / greeters
• Dimensions: 85mm (w) x 53mm (h)
• Quantity: 150,000 ticket run
• Rate: €1,500 per ticket run
• Duration 150,000 ticket run (circa 12 – 18 months)Terminal promotions
Located in all areas of the airport, promotions in high traffic passenger flow areas,
give your business the opportunity to interact with the passengers and meeters and
greeters travelling through the airport and implement targeted promotions
• Ref Code : TERPRO
• Location: Throughout airport
• Audience: Passengers / meeters / greeters
• Rate: €150 per dayAirport TV Feature
AIRPORT TV is an innovative online initiative featuring a monthly broadcast of airport related news
and developments. Broadcast exclusively online, on the airports social media channels and on TV
screens throughout the airport it offers brands a unique opportunity to engage with airport customers
and followers through a co-branded edition or through targeted advertisement, feature, competition
or promotion
• Ref Code: AIRPORTV
• Location: Online / Airport
• Audience: Public / passengers
• Rate card:
- 15 second advert €250
- Feature (30 seconds) €350
- Promotion / competition promoted
across social media & online €450
- Co-branding of Airport TV €500
per edition / €5,000 per annum
For more information on Airport TV email
advertising@irelandwestairport.comOnline car park branding
New online booking platform for pre booking of airport car parking. Promote your business
with an advert on the ‘booking receipts’ and ‘Tickets’ emailed to all passengers. Highly
targeted medium for brand promotion
• Ref Code: CARSTRAP
• Location: Car Park booking tickets & receipts
• Audience: Circa 75,000 annually
• Dimensions:680px (w) x 190px (h)
• Rate card: €2,500
• Duration: 12 months
AdvertOnline car park advertising
New online booking platform website for pre booking of airport car parking.
Promote your business with a website banner on every page of the booking journey
prebook.irelandwestairport.com
Advert
• Ref Code: CARSIDE
• Location: Car Park booking website
• Audience: 42,000 unique users p/a
• Dimensions: 310px (w) 270px (h)
• Rate card: €1,000 for 12 monthsOnline / social media promotions
Competitions run across the airports vast online and social media channels offering
industry leading rates of engagement, database subscription and interaction.
• Dedicated co branded website page Sample analytics from recent Facebook competition
• Links and promotions on airport
facebook, Instagram and twitter
• Audience:
- 8,250 weekly visitors to website
- 80,000+ Facebook fans
- 15,500+ Twitter followers
• Dimensions: On request
• Rate:
- €100 for one week competition
- €250 for one month competitionWe’d love to hear from you!
Please note: Advertising space at Ireland West Airport will be allocated on a first come first
serve basis. All prices and offers featured above are subject to availability and terms and
conditions
Above prices are available until 31st of December, 2018 and all advertising must be paid for
prior to going on display. Where payment has not been received in advance, advertisements
will not be displayed. Please note monthly payment schedules can be also facilitated and
prices stated exclude VAT and costs associated with printing of materials.
Businesses who advertise at Ireland West Airport are permitted to display their brochures
and promotional material in the dedicated brochure stands in the new Visitor Discovery
Centre area at the airport free of charge, during their advertising period.
Advertising : Please contact Audrey Elliott
audreyelliott@irelandwestairport.com
Phone: (094) 9368117Thank You Advertising Department Ireland West Airport T: +353 94 936 8117 F: +353 94 936 7994 E: advertising@irelandwestairport.com W: www.irelandwestairport.com
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