Selling your Home in the Digital Age - PFK
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Powered by PFK Selling your Home in the Digital Age pfk.co.uk
Introduction PFK Guide: Selling your Home in the Digital Age We believe selling your home should be simple and stress-free. “That’s why we’ve created a better, more effective, even easier way for you to sell with PFK.” “We’ve combined leading technology from Google Ads, Rightmove and Rezi to create a powerful, digitally driven way of advertising your home. Everything has been designed around you. By choosing PFK your home can appear directly on the mobile phones, tablets and laptops of your buyers through Google and Bing’s powerful advertising platforms. We combine this leading technology with local- expertise, giving you the best of both worlds and putting you in total control of your sale. Our aim is to progress your entire sale smoothly, from valuation to completion. Now, doesn’t that sound simple?” Lynne Lancaster Head of Estate Agency, PFK 2 3
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Features PFK Guide: Selling your Home in the Digital Age
Features
Key features include:
Google and Bing advertising for your home;
overview
Mobile advertising, so your property can be seen
on the device people most commonly use;
Rightmove advertising;
Handy text message and WhatsApp communication
throughout your valuation process;
Social media and email marketing.
PFK blends industry
changing innovation
with local knowledge.
We’ve designed our new solution with
technologists, digital advertising agencies
and our team of property experts.
Our platform enhances every aspect of
your sale and aims to remove the stress
that is traditionally associated with selling
your home.
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Features PFK Guide: Selling your Home in the Digital Age Powered by PFK Google and Bing Advertising PFK has harnessed Google and Bing’s powerful advertising platforms to create a new approach to selling homes across Cumbria. Google and Bing allow us to advertise to interested buyers on the websites they commonly use. Which means your home can be seen as they browse the internet on their laptop,tablet and mobile. 8 9
Features PFK Guide: Selling your Home in the Digital Age
Powered by PFK
Mobile first
approach
PFK’s advertising approach
has been designed to be
‘mobile-first’.
The time we each spend on our mobile
3hrs+ 57%
phones is soaring. Mobiles are quickly According to research, people in Local & regional weekly newspaper
becoming the most commonly used device the UK spend an average of three circulation has fallen by up to 57%
in UK homes. Research suggests that, hours and 15minutes per day on in the UK.*
on average, people living in the UK spend their phone.**
over 3hrs per day on their mobiles!
By prioritising mobile advertising you can * Source: RescueTime ** Source: Estate Agent Today: https://www
increase the likelihood of your property estateagenttoday.co.uk/features/2019/8/dont-read
all-about-it--are-local-property-ads-dying
being seen by potential buyers.
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Features PFK Guide: Selling your Home in the Digital Age
Powered by PFK
Manage your
Our ‘mobile-first’ approach helps You can also still speak with your estate
here too. We put you in complete agent over the phone, via email or by
control of your valuation by giving popping in to your local branch!
you the freedom to communicate
valuation through
with us however you choose. We’ve also invested in a leading property
platform called Rezi, which forms the hub
Many people use text-messages of your home sale. Rezi simplifies and
and WhatsApp to communicate improves communication, by making
SMS and WhatsApp
with friends and family, and now you sure all PFK branches have complete
can use these very same tools to access to your property details and your
communicate with PFK throughout correspondence with us.
your valuation process!
Our purpose is ‘making
property simple’.
This means everything we
do aims to provide you with
greater convenience, more
choice and total flexibility.
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Features PFK Guide: Selling your Home in the Digital Age
Powered by PFK Powered by PFK
Local Rightmove
Expertise Advertising
PFK combines leading In addition to Google and
technology with decades of Bing, we advertise your
local knowledge and expertise. home on Rightmove.
77%
As one of Cumbria’s longest established Put simply, this means your property
companies, we know this region’s property will be in front of the biggest audience
and people as well as anyone. We use this of home movers in Cumbria and across
knowledge throughout every step of the sale the UK.
of the time spent on the top 4
process, from valuation to completion.
Advertising on Rightmove means more property websites is on Rightmove.
people will see your property, which could
130million
mean more enquiries, a faster sale and
ultimately a better price.
monthly visits generated
on Rightmove.
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Glossary PFK Guide: Selling your Home in the Digital Age
Digital
Google Ads
Google’s own advertising platform, which allows us to
place PFK advertising on Google’s search pages, on
YouTube and on other websites that feature Google Ads.
Marketing
Bing Ads
Microsoft’s version of Google Ads. Bing Ads allows us
to place PFK ads on both the Bing search network and
its partner networks (Yahoo and AOL—yes, people still
Glossary
use these).
Digital Marketing
All marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as
search engines, social media, email, and other websites
to connect with current and prospective customers.
Facebook Advertising
With a seemingly never-ending list of Facebook uses its social media platform to serve
new buzz-words to learn, selling your
targeted ads to prospective customers and allows us
to target specific audiences, showing them products or
home in the digital-age might seem
services that they are likely to buy. PFK uses Facebook
Advertising, and has a strong presence on Facebook.
daunting - but it doesn’t have to be! Google Analytics
A web analytics service that provides basic analytical
tools and statistics for search engine optimization (SEO)
and marketing purposes. This allows us to see how many
We’re here to make your sale simple and people are looking at your property at any given time.
stress-free, which is why we’ve added
this glossary of terms. We hope it helps
you feel confident in communicating with
Landing Page
us about marketing your home for sale. The web page users are directed to after they click
on a digital ad. With PFK, you will have your own
property landing page, meaning we can use analytics
more effectively.
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Glossary PFK Guide: Selling your Home in the Digital Age
Organic Cross-Platform Advertising
The natural attraction and conversion of interested and Advertising across multiple channels to reach a specific
motivated people into new customers. It aims to bring in audience or all of them. In the old days, we sold homes
new customers by being in the right spaces rather than through adverts in the local paper, and in our estate
paying for advertising. agency windows. Now we advertise on mobiles, laptops
and tablets in people’s homes!
SEO
SEO stands for Search Engine Optimisation, which is
Email Advertising
the practice of optimising your website content so it A type of marketing performed via email whereby
will appear in a more prominent position in the organic the recipient has consented to receive promotional
results of search engines, increasing the quantity and messages from a brand.
quality of traffic to your website.
GDPR
Audience GDPR stands for General Data Protection Regulation
The total number of people that have been exposed to (GDPR). It became effective on May 25, 2018, and was
or could possibly be exposed to an ad during any specific designed to modernise laws and regulate how companies
time frame. protect EU citizens’ personal data.
Bounce Rate Keyword
A bounce is a website visit in which the visitor looked only A specific word or phrase chosen by advertisers to
at the single page they landed on, did not interact with trigger and include their ad within search engine results.
it, and then left the site. The bounce rate expresses such
visits as a percentage of the total visitor sessions, within
a specific time frame.
PPC
PPC stands for Pay per click, which is a pricing model
where advertisers pay vendors or publishers based
Brand Awareness on the number of clicks received when running an
The extent or level to which a potential customer can advertising campaign.
recall and identify a particular product or service.
Social Media
Channel A computer-based technology that facilitates the sharing
A distribution method or outlet used to reach intended of ideas, thoughts, and information through the building
audiences. Digital advertising includes channels such as of virtual networks and communities.
display advertising, social media advertising, and mobile
in-app advertising.
Remarketing
Serving targeted ads to people who have previously
Cookie visited your website.
Information stored on a website visitor’s browser.
A cookie tracks the visitor’s movement on the website
and is used to remember the visitor’s behaviour and
preferences. These do not transfer across browsers.
18 19Carlisle Keswick
01228 558666 017687 74546
Penrith Kirkby Stephen
01768 862135 017683 71235
Cockermouth Whitehaven
pfk.co.uk 01900 826205 01946 695535You can also read
