BROADCASTING STRATEGIES AND IMPLEMENTATION - Broadcasting Master Plan, Licensing, and OTT services - ITU
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BROADCASTING
STRATEGIES AND
IMPLEMENTATION
: Broadcasting Master Plan, Licensing, and OTT services
MR. PASU SRIHIRUN
Executive Director of Broadcasting Policy and Research Bureau
The National Broadcasting and Telecommunications Commission
(NBTC) THAILAND
BACKGROUND BROADCAST LICENSING LICENSING FOR DATA SERVICES (OTT)
LEGAL FRAMEWORK
Constitution
Act on Organization to Assign Radio Frequency and to Regulate the Broadcasting
and Telecommunications Services B.E. 2553 (2010), 2560 (2017),2562 (2019)
Frequency Management Master Plan
Broadcasting Master Plan Telecommunications Master Plan
Developing and promoting free and fair competition
Licensing to use spectrum and broadcasting and television business operation
Public use of frequency for community services
Policies, Rules, Notifications, Measures, and
Licensing Conditions
Operators
The First Broadcasting Master Plan
(2012-2016)
Fundamental Vision
Principles
// Guideline for development and -- National resources must be allocated on a transparency,
promotion of free and fair fair and efficient basis.
competition among operators. -- Free and fair competition for public interests, consumer
// Guideline for licensing of radio protections, people’s rights and liberty to communicate
frequencies and permission to and access diverse and quality information on a fair basis.
operate broadcasting services.
// Measures to allow community to
use radio frequencies for
community service operations.
Mission
1. Allocate communication resources in transparent and fair manner.
2. Regulate broadcasting services efficiently on the basis of free and
fair competition for public interests.
2012-2016 3. Provide consumer protection to ensure quality and fair services.
4. Promote public’s right and liberty to communicate and access
diverse and quality information on equal basis.
The First Broadcasting Master Plan
(2012-2016)
6 Main GOALS
1. Public benefit from the licensing of radio frequencies and permission to conduct audio and
television broadcasting services.
2. Consumers are able to access to services and are protected from unfair treatment by audio
and television broadcasting operators.
3. People have rights to access information on an equal basis and are able to use radio
frequency for audio and television broadcasting operation for public purpose.
4. Audio and television broadcasting operators compete under free and fair regulations. The
broadcasting content and programs must be of good quality, diversity, and suitability for
specific target groups.
5. The licensees, content creators, and professionals must adopt the Codes of Conducts and
professional practices.
6. The audio and television broadcasting services are developed towards modern technology
and efficient use of resources.
The First Broadcasting Master Plan
(2012-2016)
7 Main Strategies
1. Strategy for licensing of radio frequencies and audio
broadcasting and television broadcasting services.
2. Strategy for the regulating of audio broadcasting and
television broadcasting services.
3. Strategy for protection of audio broadcasting and television
broadcasting consumers.
4. Strategy for promotion of rights and liberty to communicate.
5. Strategy for development of broadcasting service quality.
6. Strategy for transition to digital broadcasting transmission.
7. Strategy for development of a management system to become
an efficient regulating organization.
THAILAND’S BROADCASTING LICENSING SCHEME
Broadcasting Licensing
“Network” “Facility” “Service” “Application”
‘Non-
‘Frequency’
Frequency’
e.g. Digital
TV/Radio e.g. Cable/
Satellite
Public Commercial Community
Service Service Service
The Implementations under
The First Broadcasting Master Plan
Strategy 1 -- Licensing of Example Issuance of licenses
radio frequencies and audio for digital television
broadcasting and television services by auction
broadcasting services
DTT AUCTION STARTING PRICE AUCTION RESULT
Variety HD (7 Services) 10,990 MB 23,700 MB
Variety SD (7 Services) 2,660 MB 15,950 MB
News (7 Services) 1540 MB 9,238 MB
Kids and Family (3 Services) 420 MB 1,974 MB
TOTAL 15,610 MB 50,862 MB
The Implementations under
The First Broadcasting Master Plan
Strategy 2 -- Regulating Example
of audio broadcasting and - Regulation of TV
television broadcasting Programs and content.
services
Regulation of TV content
According to National Council for Peace and Order (NCPO)’s
Announcement Issue 97/2014 and Issue 103/2014, NBTC
must restrain the media from broadcasting the content that
may provoke anger, causes public confusion and social
disintegration.
NBTC’s regulation is based on Broadcasting Content
Classification Rules.TV Classifications
*Programs suitable for
children at the age of six
to twelve years old
*Program suitable for *Program suitable for
children at the age of audiences of all ages
three to five years old
*Program suitable for
audiences at the age of
thirteen or older
*Program suitable only *Program suitable for audiences at
for adults the age of eighteen or olderThe Implementations under
The First Broadcasting Master Plan
Example Setting up guidelines for
consumer protection and
the establishment of
Strategy 3 -- Protection of
consumer network.
audio broadcasting and
television broadcasting
consumers Example Provision of closed caption
service, audio description
service and sign language
interpreters.
CC service AD service Sign language interpreters
for individuals who are for individuals who are for individuals who are
deaf and hard of hearing blind and visually impaired deafStrategy 3 -- Protection of Example Development of citizen
audio broadcasting and capabilities in media literacy
television broadcasting
consumers
KEY ACTIVITIES
by organizing activities such as by funding students, private sectors, and
workshops for students and teachers as general public to develop content
well as create concrete guideline to relating to media literary.
disseminate to schools and universities.The Implementations under
The First Broadcasting Master Plan
Strategy 4 -- Promotion of Example
rights and liberty to Must Carry Rule
communicate
Must Carry Rule
FREE TV
PUBLIC SERVICE TO
SOCIETY
The Must Carry Rule will be used to guarantee basic rights to
watch free TV programs via any platform,
such as terrestrial, cable ,and satellite receivers.Strategy 4 -- Promotion of Example NBTC Notification on
rights and liberty to Television Service Order
communicate Arrangement
Number of
Channels 1-36 37-60 61- xxx
General
Other General Education
Category Television
services News
Kids
& Religion
Sports Variety
Service
Subscription TV network services must broadcast
digital TV in the service order number 1-36
Public Channels 1-12
Family & kids Channels 13-15
News Channels 16-22
SD Channels 23-29
HD Channels 30-36Strategy 4 -- Promotion of Example
rights and liberty to Must Have Rule
communicate
‘Must Have’ rule indicates lists of program that
must be broadcasted on ‘Free TV’.
South-East Asian Games PUBLIC
ASEAN Para Games
Asian Games
Asian Para Games
Olympics Games
Paralympics Games
FIFA World Cup FinalThe Implementations under
The First Broadcasting Master Plan
Strategy 5 -- Development Example The development of
of broadcasting service technical skills on digital
quality TV to enhance knowledge
about DTT transmission
Strategy 6 -- Transition to Example Utilization of infrastructure
digital broadcasting and facility sharing ,as
transmission well as, distribution of
coupons for supporting
the transition to digital
switch over
Strategy 7 -- Development Example
The development of human
of a management system to resource capacity by
become an efficient internal training
regulating organizationBACKGROUND BROADCAST LICENSING LICENSING FOR DATA SERVICES (OTT)
RADIO TRIAL LICENSING STATUS
“Commercial “Community “Public
Service” Service” Service”
3,185 Licenses 199 Licenses 734 Licenses
...TOTAL 4,118 TRIAL LICENSES...
(As of August,2019)TV LICENSES
NOT USING FREQUENCIES
USING FREQUENCIES
108 Cable TV
SERVICE 114 IPTV TV
LICENSE 354 Satellite TV
1 IPTV/SAT TV
Terrestrial
34 National
NETWORK
53 Regional
LICENSE
199 Local
19 Commercial Digital TV
4 Public TV
FACILITY 7 Licenses
LICENSE
Over The Top
Independent Provider
e.g. iflix, Line TV, YouTube, Facebook
Digital TV Provider
Pay TV Provider As of August 2019
Telecom Provider Source: NBTCBACKGROUND BROADCAST LICENSING LICENSING FOR DATA SERVICES (OTT)
OVER THE TOP? Broadcast Broadband
OVER THE TOP
1. AVOD : Advertising Based
4 MAIN Video on Demand
TYPES “It is free to consumers”
e.g. YouTube/ Facebook
2. SVOD : Subscription Video on Demand
“SVOD allows users to consume as much content as they
want at a flat rate per month. Users can also watch
a chosen content from a catalog at anytime they want!”
3. SLIN : Subscription based Linear Video Streaming
“SLIN addresses the proliferation of subscription based
on a linear streaming. It is like watching TV channels
where shows are aired according to a schedule. Most
SLIN services also offer on-demand catalog!”
4. TVOD : Transaction Video on Demand
“With TVOD, consumers purchase content on a pay per view
basis (Digital rental) or by electronic sell through (EST) ”OTT GROWTH &
PROJECTIONS: THAILAND
OTT Video Subscription
TOTAL
* Year-over-year growth
Source: OVUM (2019)WORLD
ASIA & OCEANIA
THAILAND
Subscription Video on Demand Subscription LinearOTT REVENUES
THAILAND
Unit: USD
180,000,000
In 2019, OTT revenues in Thailand
160,000,000
reached 108 Million USD, which is
140,000,000 increased by 22% from 2018.
120,000,000
SVOD accounts for 80% of
market shares, followed
UNIT: USD
100,000,000 by SLIN (17%) and TVOD
(3%).
80,000,000
60,000,000
40,000,000
20,000,000
-
2015 2016 2017 2018 2019 2020 2021 2022 2023
TVOD 1,997,440 2,203,421 2,487,015 2,739,589 3,007,981 3,334,773 3,574,346 3,823,930 4,085,539
SVOD 17,684,185 40,338,395 53,413,353 68,598,705 86,315,587 102,398,726 123,435,223 142,658,407 163,919,544
SLIN 7,397,517 11,760,073 15,107,394 17,148,639 18,242,440 19,542,543 20,916,947 22,159,067 23,007,075
Source: OVUM (2019)OTT / MARKET SHARE of SVoD
by SERVICE PROVIDERS
THAILAND: Netflix is a dominant player in OTT market.
Source: OVUM
100%
13.37% 12.24% 10.88% 10.17%
17.50% 16.72% 15.28%
90% 1.92%
2.45% 2.12%
2.75%
3.24%
80% 4.46%
7.00%
27.40% 26.76%
70% 26.94% 27.71%
26.60%
26.03%
60%
25.81%
50% 20.62% 21.43%
18.06% 19.18% 20.45%
16.30%
13.65%
40%
30% 12.25% 15.32% 17.37% 19.67% 19.67% 22.66% 24.05%
20%
16.10% 13.93% 12.50% 11.41% 10.84%
10% 9.97% 9.34%
7.70% 7.24% 6.95% 6.69% 6.64% 6.35% 6.32%
0%
2016 2017 2018 2019 2020 2021 2022
Doonee Hollywood Movie HD HOOQ iFlix Netflix Others PrimetimeOTT SUBSCRIBERS (SVoD)
FOCUS ON NETFLIX
THAILAND
600,000 600,000
500,000 500,000
400,000 400,000
300,000 300,000
200,000 200,000
100,000 100,000
- -
2016 2017 2018 2019 2020 2021 2022
Paying 155,655 192,991 244,074 293,822 344,290 406,262 438,763
Free 28,724 40,597 43,120 48,579 51,950 47,208 48,214
Total Subscribers 184,379 233,588 287,194 342,401 396,240 453,471 486,977
Source: OVUMTHAILAND
- We are seeing the growth of “Over the Top”
service , and yes!! OTT is going BIG in Thailand.
- “OTT” is expanding not only in TV, content, and
telecom industry, but also in other main
economic sectors such as finance, banking, hotel
,transportation, and e-commerce .
-In the near future, “OTT” is NOT a SERVICE.
It is gradually evolving to what we called
“INFRASTUCTURE”OVER THE TOP
AS INFRASTRUCTURE
BANKING
TELECOM CONTENT
FINANCE
TV
E-COMMERCE
HOTEL
TRANSPORTATIONYou can also read
