Enabling Financial Transactions - Teaser - Investment Banking

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Enabling Financial Transactions - Teaser - Investment Banking
Enabling Financial Transactions
Teaser
Enabling Financial Transactions - Teaser - Investment Banking
As a merchant, I collect
                         payments via various online and
The as-is problem        offline means.

we have solved           I need to ensure Transaction
                         Management i.e.:
                         • Timely collection of payments
                         • Reliable payment streams
                         • Reconciliation of payments
                         • Reduce fraud
                         • Automated multi-merchant
Managing millions of        settlement and transparency
financial transactions      across intermediaries
                            (wholesalers | distributers |
                            retailers)
                         • Automatic taxation settlement

                         I need a simple solution to
                         manage this.
Enabling Financial Transactions - Teaser - Investment Banking
Our success story
Q3 2019 Realistic Financial Estimates                   Technological Backbone is ready
• 3 million transactions @ revenue of Rs. 1.25 per      • High Performance, Horizontally Scalable Micro-Services
  transaction                                             based transaction platform built using Golang and
• Expenses continue to be low                             PostgreSQL
    o Salaries – 16 lakhs                               • Progressive Web Apps (PWAs) built in VueJS on the Front
    o Hosting Infra – 4.5 lakhs                           End.
    o Rent, Travel & Misc – 4.5 lakhs                   • API Connectivity with 6 Banks (In-Branch Payments /
• Quarterly gross profit at 12.5 lakhs i.e. 33%           NEFT / RTGS), 12 Payment Gateways, NPCI for UPI/BBPS,
                                                          2 EDC Providers
                                                        • Cert-in Security Certified platform

Team                                                    Current Customers
• CEO: Kumar Majethia                                   • Govt Utilities (7 in all)
• Customer Success: Jayesh Bhatia                            o   Navi Mumbai Municipal Corporation
• Development: Prashant Tibole, Rohit Tambe, Aditya          o   Kalyan Dombivali Municipal Corporation
  Majethia, Tejashri Tibole                                  o   Pimpri Chinchwad Municipal Corporation
                                                             o   Meghalaya Power Distribution Corporation Ltd
• Quality: Ravindra Bhilare, Dnyaneshwar Irbatanwar
• Customer Support: Anuja Karkanis, Deepali Thite (+2   • ISP / Cable
  hiring)                                                    o IndusInd Media & Communication Ltd (recently acq)
                                                             o Dvois Communications Ltd
Enabling Financial Transactions - Teaser - Investment Banking
Our numbers showcase our growth
                                                    Total Revenue and No. of Transactions each Year
₹ 7,00,00,000                                                                                                                                                    6,00,00,000

₹ 6,00,00,000                                                                                                                                                    5,00,00,000
₹ 5,00,00,000
                                                                                                                                                                 4,00,00,000
₹ 4,00,00,000
                                                                                                                                                                 3,00,00,000
₹ 3,00,00,000
                                                                                                                                                                 2,00,00,000
₹ 2,00,00,000

₹ 1,00,00,000                                                                                                                                                    1,00,00,000

         ₹-                                                                                                                                                      -
                   Year 2014        Year 2015     Year 2016           Year 2017     Year 2018          Year 2019              Year 2020           Year 2021

                                                                 Total Revenue      No. of Transactions

                                                       Cost and Revenue per Transaction each Year
₹ 18
₹ 16
₹ 14
₹ 12
₹ 10
 ₹8
 ₹6
 ₹4
 ₹2
₹-
           Year 2014           Year 2015        Year 2016              Year 2017        Year 2018                 Year 2019               Year 2020           Year 2021

                                                            Revenue / Transaction    Overall Cost / Transaction
Enabling Financial Transactions - Teaser - Investment Banking
Kumar Govindji Majethia, CEO, Bill Cloud
• Technocrat and serial entrepreneur
• Over 25 years of global experience
• Wide exposure in multiple verticals
    • Media & Entertainment
    • Banking & Finance
    • Manufacturing
    • Local Government
    • Retail Distribution
• 2 bootstrapped profit making companies
• Great network and connects
• Well recognized in the Fintech and
  eGovernance space in India
Enabling Financial Transactions - Teaser - Investment Banking
I want to create my own online
                          store for my services and
                          products such as ABC, and I
                          don’t have money to invest in
The problem we            an app

want to now solve         ABC
                          - Vegetables
                          - Priests
                          - Education Classes
                          - Food
                          - FMCG products
 Managing millions of     - Delivery service
 financial transactions   - Personal Care
                          - Health Care
                          - Any legal service / product
Enabling Financial Transactions - Teaser - Investment Banking
• Each offline seller is provided
                            a white labeled android and
                            iPhone app to sell his
                            services and/or products
This is how we            • All products and services on
want to solve it            the Bill Cloud global
                            marketplace app

                          • Items for cross-selling are
                            automatically added
                              • Using manual addition
 Managing millions of           by seller
 financial transactions       • using Artificial
                                Intelligence

                          • Bill Cloud uses its
                            Transaction Management
                            Platform to enable the
                            service and charge a % fee
Enabling Financial Transactions - Teaser - Investment Banking
How do we       •   Purpose:
                     – Rojgar nahi Vyapaar!

see ourselves
                          • Business, not a Job!
                          • Profit, not Salary!
                     – 1.0 Billion Entrepreneurs by 2025!
into the        •   Vision:
future?              – Largest B2B and B2C Transaction Platform, in India to start
                         with, and Globally soon
                            • Already on-track to handle 3 Million transactions by Q3
                              2019

                •   Mission:
                     – Maximize transactions
                     – Source transactions through Democratized Network
                         Marketplaces
                     – Generate FCF (Free Cash Flow) from each and every
                         transaction
                     – We will leverage all available current and future payment
                         methods (online, offline and mobile)
                     – Stay out of physical logistics and offline on-ground sales
                         teams

                •   Values:
                     – Customer Centricity | Integrity | Transparency | Innovation
Enabling Financial Transactions - Teaser - Investment Banking
Our Projected Numbers
                                     Revenue and No. of Transactions each quarter
₹ 4,00,00,00,000                                                                                                         2,00,00,00,000
₹ 3,50,00,00,000                                                                                                         1,80,00,00,000
                                                                                                                         1,60,00,00,000
₹ 3,00,00,00,000
                                                                                                                         1,40,00,00,000
₹ 2,50,00,00,000                                                                                                         1,20,00,00,000
₹ 2,00,00,00,000                                                                                                         1,00,00,00,000
₹ 1,50,00,00,000                                                                                                         80,00,00,000
                                                                                                                         60,00,00,000
₹ 1,00,00,00,000
                                                                                                                         40,00,00,000
  ₹ 50,00,00,000                                                                                                         20,00,00,000
            ₹-                                                                                                           -
                         Year 2019         Year 2020                     Year 2021               Year 2022

                                              Total Revenue      No. of Transactions

                                     Cost and Revenue per Transaction each quarter
₹ 70.00             ₹ 65.80

₹ 60.00

₹ 50.00

₹ 40.00

₹ 30.00

₹ 20.00
                                             ₹ 6.15
₹ 10.00
                                                                                   ₹ 1.35                     ₹ 0.92
   ₹-
                   Year 2019               Year 2020                             Year 2021                   Year 2022

                                       Revenue per Transaction    Overall Cost per Transaction
Enabling Financial Transactions - Teaser - Investment Banking
Our Projected Numbers

                                                                     Breakeven Analysis
               ₹ 7,00,00,00,000.00

               ₹ 6,00,00,00,000.00

               ₹ 5,00,00,00,000.00

               ₹ 4,00,00,00,000.00
   Cash Flow

               ₹ 3,00,00,00,000.00

               ₹ 2,00,00,00,000.00

               ₹ 1,00,00,00,000.00

                              ₹-
                                     1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43
                                                                                        Months

                                              Cumulative Revenue per Month               Cumulative Expenditure per Month
Yes, we have an unique plan
Approach          Bill Cloud                 StoreKing              ShopX               ipay                Meesho
Founded           2013                       2011                   2015                2013                2015
Founder           Kumar Majethia             Sridhar Gundaiah       Amit Sharma         Krishna             Vidit Aatrey
                                                                                        Lakamsani
Link              http://www.billcloud.in/   http://storeking.in/   https://shopx.in/   https://ipay.in/    https://meesho.com/

No. of Employees 12                          375+                   150+                150+                750+
Funding Received $0.21 Million               $21.5 Million          $35 Million         Unknown             $53.5 Million
Summary           Enables offline            Enables retailers      Connects            Enables rural       Enables offline
                  sellers to sell their      to sell products       retailers and       orders from local   sellers sell pre-
                  products and               to walk-in             store owners        stores, and         curated products
                  services online,           customers              with FMCG           delivery of         online
                  while enabling             through self-          companies via       material from
                  cross selling              checkout               smartphone          various sellers
                  through app                machines

Cost of Kiosk     None                       None                   None                ₹ 8,800             None
Customer          Over App                   Over App               Over App            Over Phone          Over App
Engagement
Yes, we have an unique plan
Feature              Bill Cloud              StoreKing              ShopX                ipay                 Meesho

Summary              Enables offline         Enables retailers to   Connects retailers   Enables rural        Allows community
                     sellers to sell their   sell products to       and store owners     orders from local    influencers to
                     products and            walk-in customers      with FMCG            stores, and          share product
                     services online,        through the self-      companies via        delivery of          details on
                     while enabling          checkout machine       smartphone           material from        WhatsApp and
                     cross selling                                                       various sellers      close the deal
                     through app                                                                              offline

Target Segment       Informal Sector         General Trade          General Trade        General Trade        Informal Sector

Logistics            Local Shipper           Self pick up           Self pick up         Self pick up         Drop Ship
                     (Swiggy model)
Network Effect       Cross Selling local     None                   None                 None                 None (Meesho is
                     friend’s inventory                                                                       invisible to end
                     on my App                                                                                Consumer)
End Consumer         Community of            Walk-ins at Retail     Walk-ins at Retail   Walk-ins at Retail   Reseller’s
                     Consumers created       Outlet                 Outlet               Outlet               community on
                     by the Seller                                                                            WhatsApp
Group Chat /         Seller can continue     None                   None                 None                 Meesho does not
Social Interaction   to reach out                                                                             interact with the
                     informally using a                                                                       end Consumer
                     WhatsApp like
                     Group Chat feature
Our Ask
 Investment and its utilization
 • Requesting Series A funding of $ 43 Million
 • Seed funding of $ 0.3 Million raised over last 3 years @ valuation of $ 3 Million
 • Angels are willing to exit with the Series A fund
Expenditure                                    2019              2020                   2021               2022
No. of Merchants to be Onboarded    5,34,280           5,28,93,750             5,28,93,750        5,28,93,750

App Development and Maintenance     ₹ 6,30,00,000       ₹ 26,36,28,000         ₹ 34,98,12,000     ₹ 44,37,72,000

Brand Ambassadors                   ₹-                  ₹ 18,63,00,000         ₹ 19,71,00,000     ₹ 20,79,00,000

One-time Marketing Bombarding       ₹ 12,50,00,000      ₹ 62,50,00,000         ₹-                 ₹-

Repetitive Advertisement            ₹-                  ₹ 6,66,66,667          ₹ 40,00,00,000     ₹ 40,00,00,000

Server Cost                         ₹ 93,499            ₹ 45,54,740            ₹ 2,16,48,236      ₹ 4,06,45,908

People Cost                         ₹ 6,30,00,000       ₹ 26,36,28,000         ₹ 34,98,12,000     ₹ 44,37,72,000

Buffer and Miscellaneous            ₹ 1,25,81,389       ₹ 7,31,33,558          ₹ 6,85,63,299      ₹ 7,94,49,183

Total Expenditure                   ₹ 26,42,09,168      ₹ 1,53,58,04,714       ₹ 1,43,98,29,286   ₹ 1,66,84,32,841

Total Expenditure per Transaction   ₹-                  ₹ 6.74                 ₹ 1.41             ₹ 0.92

Gross Profit                        ₹ -26,42,09,168     ₹ -1,08,03,30,756      ₹ 60,24,57,173     ₹ 1,96,06,66,117
Gross Profit %                                 0%                -237%                   29%               54%
Contacts
Pavan Kota,
Global CEO, KINDUZ Consulting

Website: https://www.kinduz.com/
India Mobile: +91-9246185183
US Mobile: +1-832-789-8137
UK Mobile: +44-20-3322-4563
Enabling Financial Transactions
As-is Use Case
Managing millions of financial transactions: As-is Use Case

               Merchant                                                    Consumers

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                    2. I want to pay my pending bills of the
• Reduce fraud                                                  merchant, but I need flexibility to make
• Automated multi-merchant settlement                              payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement
Managing millions of financial transactions: As-is Use Case

               Merchant                                                    Consumers

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                    2. I want to pay my pending bills of the
• Reduce fraud                                                  merchant, but I need flexibility to make
• Automated multi-merchant settlement                              payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement
Managing millions of financial transactions: As-is Use Case

               Merchant                                                    Consumers

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                    2. I want to pay my pending bills of the
• Reduce fraud                                                  merchant, but I need flexibility to make
• Automated multi-merchant settlement                              payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement
Managing millions of financial transactions: As-is Use Case

               Merchant                                                                                                     Consumers

                                          5. Markets the platform to their target market and facilitates usage

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                                                                     2. I want to pay my pending bills of the
• Reduce fraud                                                                                                   merchant, but I need flexibility to make
• Automated multi-merchant settlement                                                                               payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement
Managing millions of financial transactions: As-is Use Case

               Merchant                                                                                                     Consumers

                                          5. Markets the platform to their target market and facilitates usage

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                                                                     2. I want to pay my pending bills of the
• Reduce fraud                                                                                                   merchant, but I need flexibility to make
• Automated multi-merchant settlement                                                                               payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement
Managing millions of financial transactions: As-is Use Case

               Merchant                                                                                                     Consumers

                                          5. Markets the platform to their target market and facilitates usage

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                                                                     2. I want to pay my pending bills of the
• Reduce fraud                                                                                                   merchant, but I need flexibility to make
• Automated multi-merchant settlement                                                                               payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement

       Intermediaries
Managing millions of financial transactions: As-is Use Case

               Merchant                                                                                                     Consumers

                                          5. Markets the platform to their target market and facilitates usage

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                                                                     2. I want to pay my pending bills of the
• Reduce fraud                                                                                                   merchant, but I need flexibility to make
• Automated multi-merchant settlement                                                                               payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement

       Intermediaries                                                                                                     Government
Managing millions of financial transactions: As-is Use Case

               Merchant                                                                                                     Consumers

                                          5. Markets the platform to their target market and facilitates usage

1. I collect payments via various online and
offline means. I need to ensure Transaction
Management i.e.:
• Timely collection of Payment
• Reliable payment streams
• Reconciliation of payments                                                                                     2. I want to pay my pending bills of the
• Reduce fraud                                                                                                   merchant, but I need flexibility to make
• Automated multi-merchant settlement                                                                               payments through various means.
   and transparency across intermediaries
   (Wholesalers | Distributers | Retailers)
• Automatic taxation settlement

       Intermediaries                                                                                                     Government
Enabling Financial Transactions
Add-on Use Case
Democratized selling: To-be Use Case

             Seller

     1. I want to create my own
     online store for my services
     and products such as ABC,
     and I don’t have money to
           invest in an app

                                       ABC
                                       -   Priests
                                       -   Education Classes
                                       -   Food
                                       -   FMCG products
                                       -   Delivery service
                                       -   Personal Care
                                       -   Health Care
                                       -   Any legal service / product
Democratized selling: To-be Use Case

             Seller                              Consumers

     1. I want to create my own
     online store for my services
     and products such as ABC,
     and I don’t have money to
           invest in an app
                                        2. I want to procure the services of
                                       priests, but I don’t know where to buy
                                                those services online.

                                              ABC
                                              -   Priests
                                              -   Education Classes
                                              -   Food
                                              -   FMCG products
                                              -   Delivery service
                                              -   Personal Care
                                              -   Health Care
                                              -   Any legal service / product
Democratized selling: To-be Use Case

            Seller                               Consumers

    1. I want to create my own
    online store for my services
    and products such as ABC,
    and I don’t have money to
          invest in an app
                                        2. I want to procure the services of
                                       priests, but I don’t know where to buy
                                                those services online.

                                              ABC
                                              -   Priests
                                              -   Education Classes
                                              -   Food
                                              -   FMCG products
                                              -   Delivery service
                                              -   Personal Care
                                              -   Health Care
                                              -   Any legal service / product
Democratized selling: To-be Use Case

            Seller                               Consumers

    1. I want to create my own
    online store for my services
    and products such as ABC,
    and I don’t have money to
          invest in an app
                                        2. I want to procure the services of
                                       priests, but I don’t know where to buy
                                                those services online.

                                              ABC
                                              -   Priests
                                              -   Education Classes
                                              -   Food
                                              -   FMCG products
                                              -   Delivery service
                                              -   Personal Care
                                              -   Health Care
                                              -   Any legal service / product
Democratized selling: To-be Use Case

             Seller                                                                                                 Consumers
                         5. Markets the app to their target market and facilitates app download, and purchase
                         • On purchase, facilitates service / product delivery

     1. I want to create my own
     online store for my services
     and products such as ABC,
     and I don’t have money to
           invest in an app
                                                                                                           2. I want to procure the services of
                                                                                                          priests, but I don’t know where to buy
                                                                                                                   those services online.

                                                                                                                 ABC
                                                                                                                 -   Priests
                                                                                                                 -   Education Classes
                                                                                                                 -   Food
                                                                                                                 -   FMCG products
                                                                                                                 -   Delivery service
                                                                                                                 -   Personal Care
                                                                                                                 -   Health Care
                                                                                                                 -   Any legal service / product
Democratized selling: To-be Use Case

             Seller                                                                                                 Consumers
                         5. Markets the app to their target market and facilitates app download, and purchase
                         • On purchase, facilitates service / product delivery

     1. I want to create my own
     online store for my services
     and products such as ABC,
     and I don’t have money to
           invest in an app
                                                                                                           2. I want to procure the services of
                                                                                                          priests, but I don’t know where to buy
                                                                                                                   those services online.

                                                                                                                 ABC
                                                                                                                 -   Priests
                                                                                                                 -   Education Classes
                                                                                                                 -   Food
                                                                                                                 -   FMCG products
                                                                                                                 -   Delivery service
                                                                                                                 -   Personal Care
                                                                                                                 -   Health Care
                                                                                                                 -   Any legal service / product
Democratized selling: To-be Use Case

            Seller                                                                                                 Consumers
                        5. Markets the app to their target market and facilitates app download, and purchase
                        • On purchase, facilitates service / product delivery

    1. I want to create my own
    online store for my services
    and products such as ABC,
    and I don’t have money to
          invest in an app
                                                                                                          2. I want to procure the services of
                                                                                                         priests, but I don’t know where to buy
                                                                                                                  those services online.

                                                                                                                ABC
                                                                                                                -   Priests
                                                                                                                -   Education Classes
                                                                                                                -   Food
                                                                                                                -   FMCG products
                                                                                                                -   Delivery service
                                                                                                                -   Personal Care
                                                                                                                -   Health Care
                                                                                                                -   Any legal service / product
Democratized selling: To-be Use Case

            Seller                                                                                                 Consumers
                        5. Markets the app to their target market and facilitates app download, and purchase
                        • On purchase, facilitates service / product delivery

    1. I want to create my own
    online store for my services
    and products such as ABC,
    and I don’t have money to
          invest in an app
                                                                                                          2. I want to procure the services of
                                                                                                         priests, but I don’t know where to buy
                                                                                                                  those services online.

                          • Makes ₹ 2 per transaction
                          • Platforms provided                                                                  ABC
                             • White-labeled store app                                                          -   Priests
                                  • My products / services                                                      -   Education Classes
                                  • My manually selected cross-selling products / services                      -   Food
                                  • BC auto-algorithm-selected cross-selling products / services                -   FMCG products
                                  • BC Marketplace                                                              -   Delivery service
                             • Bill Cloud Marketplace                                                           -   Personal Care
                             • Cash and Tax settlement, Reconciliation, Customer Ledger,                        -   Health Care
                                Customer Engagement                                                             -   Any legal service / product
Enabling Financial Transactions
Thank you
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