FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
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FEINSCHMECKER.de – The digital way to enjoy life – offer 2021 March 2021 DER FEINSCHMECKER Media Kit Digital 2021
FEINSCHMECKER.de Star services online Comprehensive reports studded with utility, moving-picture content, opulent still-image spreads and audio formats – that's DER FEINSCHMECKER digital. Enjoy the best editor tips as a digital service with all addresses and place search, experience gourmets and top chefs “live“: FEINSCHMECKER.de combines established digital standards with content innovations. Gourmet editions, OlioAward winners and many other treats for connoisseurs: DER FEINSCHMECKER Shop delivers high-end products directly to your kitchen. Take your seats, please! The best chefs, producers, personalities and trendsetters from the culinary scene: DER FEINSCHMECKER Podcast – in collaboration with Online Marketing Rockstars (OMR) – invites you to entertaining and delightful dinner conversations. March 2021 DER FEINSCHMECKER Media Kit Digital 2021 2
Advertorial Package
3 months running time incl. facebook & instagram posts
Place your brand message on FEINSCHMECKER.de and present
yourself to a relevant target group in an advertorial. Additional traffic
Paketpreis
drivers (promo teaser, ad bundle) guarantee visibility.
Advertorial
Texts, images, video: Materials are supplied by you and integrated
by us to fit perfectly.
- with links from FEINSCHMECKER.de to the customer's desired
website
- with suitable editorial integration in existing topic areas
Traffic drivers: Promotion teaser, co-branded ad bundle and 3
social media posts each on Instagram and Facebook.(Advertising
form - e.g. post or story - by arrangement).
Duration: 3 month
Total reach: 250,000 guaranteed ad impressions
on traffic drivers
Media costs (gross): 9,000.- EURO
Production costs: 2,150.- EURO
Development of further creative implementation ideas e.g. "Expert survey" plus 1,750.- EURO
Media costs are discount- and AE-eligible, production costs are not further discount- or AE-eligible.
Production costs valid for delivered texts and free images, incl. 2 correction loops. All prices plus VAT. 3
March 2021 DER FEINSCHMECKER Media Kit Digital 2021
Topic Special Package
3 months running time incl. facebook & instagram posts
Your individual environment on FEINSCHMECKER.de. Become the
exclusive sponsor of a special on a specific topic, which we will
Paketpreis
coordinate with you. Additional traffic drivers (promo teaser, ad
bundle) guarantee visibility.
Integration of your logo, as well as additional branding: "this
theme special is presented by our partner ...".
Advertorial
Texts, images, video: Materials are supplied by you and integrated
by us to fit perfectly.
- with links from FEINSCHMECKER.de to the customer's desired
website
Kundenlogo Traffic drivers: Promotion teaser, co-branded ad bundle and 3
social media posts each on Instagram and Facebook.(Advertising
Teaser
form - e.g. post or story - by arrangement).
Duration: 3 month
Total reach: 400.000 guaranteed ad impressions
on traffic drivers
Media costs (gross): 15,000.- EURO
Production costs: 2,400.- EURO
Development of further creative implementation ideas e.g. "Expert survey" plus 1,750.- EURO
March 2021 DER FEINSCHMECKER Media Kit Digital 2021 4
Media costs are discount- and AE-eligible, production costs are not further discount- or AE-eligible.
Production costs valid for delivered texts and free images, incl. 2 correction loops. All prices plus VAT.
Premium partner-package
12 month running time incl. logo integration and partner page
Your long-term presence on feinschmecker.de.
Paketpreis
Become an exclusive partner of DER FEINSCHMECKER with logo
presence on all pages. Additional traffic drivers (promo teaser, ad
bundle) guarantee visibility.
Own partner site for the entire 12-month term, links to the desired
website.
Partner logo
Fixed integration of the partner logo on every page of the website
Traffic drivers: Promotion teaser, co-branded ad bundle and 4
social media posts each on Instagram and Facebook.(Advertising
form - e.g. post or story - by arrangement).
1/1 print ad in DER FEINSCHMECKER
Free choice of issue in the following 12 months
Duration: 12 month
Total reach: 450.000 guaranteed AdImpressions
on traffic-driver +
> 1,5 million logo-views
Media costs (gross): 29,000.- EURO
Production costs: 2,900.- EURO
Media costs are discount- and AE-eligible, production costs are not further discount- or AE-eligible.
March 2021 DER FEINSCHMECKER Media Kit Digital 2021
Production costs valid for delivered texts and free images, incl. 2 correction loops. All prices plus VAT. 5
Cooking video
Ideas for the use of your product
What can be done with your product? Brigitte Berghammer-Hunger, cook and food author, has the right answer here. As a long-
standing FEINSCHMECKER author, she explains to readers and users step by step how to cook. Whether simple, creative or
sophisticated, what is important are high-quality products and ingredients as well as fun cooking!
Your product plays the leading role in the three-minute cooking video! Brigitte Berghammer explains in simple, professional steps
how she processes your product. In order to take your wishes into account, a detailed storyboard is created in advance.
The details:
• cooking video, approx. 3 minutes duration
• The cook and food author Brigitte Berghammer-Hunger explains
the individual steps in the video
• Cooking video with music
• Cooking video available on feinschmecker.de, integrated via Youtube
and Instagram
• Constantly available (at least 1 year)
• costs € 7.500,-
Our services:
- Video shooting and post production
- Advertorial on feinschmecker.de + Insta and Facebook posting + an insta-story with 3 slides for the
announcement (media value approx. € 7.000,-)
March 2021 DER FEINSCHMECKER Media Kit Digital 2021 Rates according to price list 2021 and general terms and conditions of the JAHRESZEITEN VERLAG. 6
Online sales are neither discountable nor commissionable
The Podcast 2021
Food for the ears
Pure audio enjoyment: Become part of the FEINSCHMECKER podcast
with a (one-off) natively spoken ad block. The content is coordinated
with the client, the exact wording remains at the discretion of the editorial
board.
What does a native integration sound like? Lend this one your ears:
https://feinschmecker.podigee.io/7-alexander-huber-wir-mussen-essen-
mehr-wertschatzen
Maybe you are looking more for a longer cooperation? The more you
buy, the more you save:
3+ podcasts: 20% discount
5+ podcasts: 24% discount
10 + podcasts: 28% discount
Length of advertising block : 45-60 seconds
Cost per podcast: 2.900,- EURO
Based on 2021 rates and terms of business.
March 2021 DER FEINSCHMECKER Media Kit Digital 2021 No discount or volume on online costs; agency commission applies 7
The Podcast
Facts and figures
• 82% of users listen to the podcasts until the end - this is an
absolute peak value in this format and a strong listener loyalty
(average length of a podcast: 47 min.)
• 76 % of listeners are male
• 51% of podcast users are between 28 and 44 years old
• per episode approx. 16,000 downloads are reached - usually
within 3 weeks
• more than 50 percent of the Podcast broadcasts have a
retention rate of 70 percent and higher
March 2021 DER FEINSCHMECKER Media Kit Digital 2021 8
Our Podstars
An interview with top chefs and trendsetters from the food scene
Madeleine Jakits and Gerhard Retter Christian Bau and Deborah Gottlieb
Deborah Gottlieb and Johannes King Madeleine Jakits and Dieter Kosslick
March 2021 DER FEINSCHMECKER Media Kit Digital 2021 9
Your local contact persons We look forward to talking to you... Advertising Director Grossbritannien & Irland Schweiz & Liechtenstein International Business Contact: Stefanie Stroh-Begg Contact: Eva Favre Contact: Dagmar Hansen Mercury Publicity Ltd. Goldbach Publishing AG JAHRESZEITEN VERLAG GmbH 99 Grays Inn Rd. Case postale 20 Harvestehuder Weg 42 London WC1X 8TY Route de Mollie-Margot 1 20149 Hamburg T +44/ 7798-665-395 CH-1073 Savigny phone:+49/40/2717 2030 E stefanie@mercury-publicity.com T +41/21/349 4891 e-mail:dagmar.hansen@jalag.de E eva.favre@goldbach.com Belgien, Niederlande & Luxemburg Italien Skandinavien Contact: Anita Rodwell Contact: Meike Belloni Contact: Finn Greve Isdahl Mediawire International Media & Service International Srl International Media Sales Plein 1945 nr. 27 Via Giotto, 32 P.O. Box 44 Fantoft 1251 MA, Laren 20145 Mailand 5899 Bergen T +31/651/48 01 08 T +39/02/ 48 00 61 93 T +47/55/ 92 51 92 E info@mediawire.nl E info@it-mediaservice.com E fgisdahl@mediasales.no Spanien & Portugal Österreich Frankreich & Monaco Contact: David Castelló Contact: Michael Thiemann Contact: Pierre-André Obé K.Media Jahreszeiten Verlag GmbH MEDIA EMBASSY INTERNATIONAL Calle Santa Engracia, 18, Alt Seckbach 5 7 rue Michel Chasles Esc.4, 2 lzq. 60389 Frankfurt F-75012 PARIS 28010 Madrid T +49/40/22 85 92 99-6 T +33/6 03 92 09 15 T +34/91/702 34 84 E michael.thiemann@jalag.de E pierre-Andre.OBE@media-embassy.fr E info@kmedianet.es March 2021 DER FEINSCHMECKER Media Kit Digital 2021 10
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