SCIENCE GALLERY ANNUAL REVIEW 01.01.13 - 31.12.13 - Science Gallery Dublin
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SCIENCE GALLERY ANNUAL REVIEW 01.01.13 – 31.12.13
Introduction 01
CELEBRATING 5 YEARS
OF SCIENCE GALLERY
II
Introduction 01
01: Introduction 01
02: Background 03
03: Numbers_2013 05
04: Exhibitions 09
05: Events 19
06: Education and Learning 23
07: Plans For 2014 27
08: Community 29
09: Research and Evaluation 33
10: Feedback 35
11: Global Science Gallery Network 37
12: Touring 39
13: Communications 41
14: Commercial Activity 45
15: Supporters and Collaborators 47
16: Financial Report 49
17: Governance & Leadership 53
18: Governance Board 57
2013
19: Leonardo Group 59
SCIENCE GALLERY ANNUAL REVIEW
IV
01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Introduction 01
Why do periodical cicadas always reappear after prime Anthony Dunne and Cathal Garvey, generously supported by government and philanthropic supporters. We would
numbers of years? Why does the house always win at a Society Award from the Wellcome Trust and the European like to thank all of the partners and supporters who have
roulette? How do magicians mess with our minds? What does Commission Seventh Framework Programme’s StudioLab. made this possible, particularly Trinity College Dublin;
cheese made using bacteria taken from a human bellybutton Science Gallery’s focus on high quality design remained our Founding Partner the Wellcome Trust; our Science
taste like? Could humans ever give birth to dolphins? These strong in 2013 — we received no less than three awards Circle members, Google, ICON, Deloitte, Pfizer and NTR
were just some of the questions that Science Gallery at Trinity at the Institute of Designers in Ireland Awards for work by Foundation; our government supporters Department of
College Dublin explored in 2013, our fifth birthday year our designer Ruža Leko, and our design intern Lara Hanlon Arts, Heritage and the Gaeltacht and Science Foundation
and one that saw our most ambitious programme to date. won the prestigious UNESCO Shenzhen Design Award. Ireland; our Founding Patrons Martin Naughton and
Beate Schuler; our media partner The Irish Times; our
In 2013 Science Gallery attracted and inspired record Having recently welcomed Deloitte and Pfizer to our Board and Leonardo Group; the student mediators; and
numbers of visitors through creative encounters at Science Circle group of core supporters, we were the Science Gallery team. We can also look forward to
the boundary between science and art, welcoming an delighted to announce at our fifth birthday celebrations the next five years, which will see the Science Gallery
extraordinary 339,264 visitors (surpassing all previous years), that both Google and ICON were renewing their Science concept go global through Science Gallery International,
and making the gallery one of Ireland’s most popular free Circle membership for a further 5 years with a value of
a concept pioneered by Trinity College Dublin.
visitor attractions. GAME: The Future of Play, curated by €500,000, a significant investment in Ireland’s future.
Peter Higgs (of Higgs-Boson fame) getting a tour of RISK LAB with
Steve Collins and Mads Haahr, closed in January and was We were also thrilled to announce major new funding of Science Gallery Director Michael John Gorman We look forward to welcoming you to Science Gallery
our most popular exhibition ever with our core 15–25 year €1.8 million from the Wellcome Trust to support a five We had some interesting people dropping in to Science in 2014, and exploring how we can work together to
old audience. OSCILLATOR, curated by Douglas Repetto year collaboration between Science Gallery and the Trinity Gallery in 2013, including physicist Peter Higgs of boson inspire even more young adults to realise their creative
and Stefan Hutzler, explored the art and science of cyclical Biomedical Sciences Institute (TBSI). This will allow a fame, shortly prior to receiving his Nobel prize; astronaut potential and shape our future by bringing art and science
behaviour, from physics to economics, and opened with the deep collaborative relationship between researchers in Commander Chris Hadfield, who became an Honorary together in combinations we have yet to even imagine.
gory and illuminating reanimation of two beating pig hearts by TBSI and Science Gallery to be developed and expressed Member of the Leonardo Group and graced us with a song;
artist Helen Pynor. RISK LAB, curated by David Spiegelhalter through five flagship exhibitions and five LAB IN THE biohacking pioneer Ellen Jorgensen; and An Taoiseach
and Aoibhinn Ní Shúilleabháin and supported by Winton GALLERY programmes, on themes ranging from FAT LAB Enda Kenny who launched our 2014 programme in
Capital, explored the mathematics and psychology of risk and to BLOOD to TRAUMA. In July, we were also delighted November, saying that Science Gallery is “creating the
Michael John Gorman Shay Garvey
probability by transforming Science Gallery into a geeked-up by the announcement from King’s College London of the future before our eyes”. Science Gallery looked to its own
Director Chairman
casino. Science Gallery’s summer show ILLUSION, curated securement of £7 million in capital funding, including £3 future in 2013 as we finalised our 2014–2017 strategy,
by Richard Wiseman with Paul Gleeson, invited artists and million from the Wellcome Trust and £4 million from the Going Deeper, in advance of board sign off and release
scientists to deceive our senses and was our most visited Guy’s and St. Thomas Charity, to establish their Science in early 2014.
show (on a per day basis) to date attracting over 83,000 Gallery in partnership with Science Gallery International
visitors of all ages. Our final show of 2013 was GROW YOUR at a spectacular site at London Bridge. Internationally, we Five years in, we can look back at Science Gallery as a
OWN…, an edgy and experimental look at the risks and toured exhibitions to Moscow and Kitchener, Canada, and in courageous and risky experiment by Ireland’s leading
benefits of designing living organisms through synthetic November we ran a highly successful Innovation Workshop university, supported by a unique partnership between
biology, curated by Alexandra Daisy Ginsberg, Paul Freemont, in Bangalore, involving students from 28 Indian schools. Trinity College Dublin, the private sector, the Irish
01 02
01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Background 02
Our mission is to ignite A groundbreaking initiative by Trinity College Dublin,
Science Gallery first opened its doors in 2008. To date,
creativity and discovery over 1.5 million people have experienced 28 unique
Science Gallery exhibitions — 4 of which toured various
where science and art collide. locations around the world — ranging from living art
Our vision is to catalyse the experiments to material science and from the future
of the human species to the future of play. The gallery
development of the world’s has created a loyal following of visitors and has built a
strong community through an ever-changing programme.
leading network for involving, The programme is fuelled by the expertise of scientists,
inspiring and transforming researchers, students, artists, designers, inventors,
creative thinkers and entrepreneurs, creating a unique
curious minds through science. model of engagement with science, aimed particularly at
the hard-to-reach 15–25 year age group. Science Gallery
We achieve this by encouraging our audience to discover, is focused on providing programmes and experiences
express and pursue their passion for science through that allow visitors to participate and facilitate social
an ever-changing programme of exhibitions, events and connections, while always providing an element of surprise.
experiences, all vividly brought together at the dynamic
Following international recognition, Science Gallery is
intersection where science and art collide.
now developing a Global Science Gallery Network with
leading universities in urban centres worldwide. The
Global Science Gallery Network, pioneered by founding
member Trinity College Dublin, was officially launched
in 2012. In 2013, it was announced that Science Gallery
at King’s College London will be online in 2016, with
other galleries expected to be announced in Melbourne,
Bangalore and New York in the coming year.
03 04
Mouth Tank by Michael Hanna as part of OSCILLATOR
01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Numbers 2013 03
MEDIA
4 exhibitions
Average number of national coverage Average value of national coverage per Online coverage pieces
pieces per exhibition exhibition
EXHIBITIONS / PROGRAMME 44.5 €863,615 240
Visitor numbers — Increase of 10.5 from 2012 — Increase of €81,243 from 2012 — Increase of 97 from 2012
302,171
339,264 National broadcast minutes “A place of integrity, a place
of absolute excitement, of
245,433 242,833 change. [They are] creating
203,619 the future before our eyes”
120000
“When you look at the
international recognition
276
'09
221
'10
872
'11
1361
'12
1,327
'13
— An Taoiseach, Enda Kenny
that Science Gallery has “If you think science is
received, it speaks for itself.” boring you must never have
— An Taoiseach, Enda Kenny visited the Science Gallery…
head on down to explore
'08 '09 '10 '11 '12 '13 Advertising value equivalent of national media coverage all kinds of everything,
€3,736,399 as this gallery is a world
€3,163,720
Visitors during busiest week Events and workshops leader in fun.”
of the year — News Four
'13
'12
— 12,239
— 10,983 163 214 146 116 108 185 €2,571,561
'11 — 7,576 '08 '09 '10 '11 '12 '13
'10 — 3,907
'09 — 4,720 €2,177,831 €2,147,298
'08 — 2,308 National print media articles
Events/workshops attendees “Science Gallery puts the funk into functional.”
—Sunday Business Post
€1,488,580 ’13 — 474
31,854
’12 — 470
’13 — ’11 — 400
’12 — 25,910
’11 — 18,524
’10 — 655
’10 — 11,314
’09 — 12,420
’09 — 493
’08 — 1,060
’08 — 328
’08 ’09 ’10 ’11 ’12 ’13
05 06
01.01.13–31.12.13
COMMUNICATIONS
Video views on YouTube channel
26,430 66,358
’09 ’08
110,240
’10
230,366
’11 ’12
247,854 325,927
’13
Total followers on Twitter Total likes on Facebook Total Members
’13 — 20,681 ’13 — 13,353 ’13 — 1,809
’12 — 14,980 ’12 — 6,260 ’12 — 1,288
’11 — 8,751 ’11 — 258
’11 — 3924
’10 — 4,381 ’10 — 1879
’09 — 2,051
Page views at sciencegallery.com
1,184,937
907,004
830,880
682,888
“For a 400-year old university with stable
structures it was a very risky thing to do…
185,000
130,000 Over 1.3 million visitors and €2 million
annual income later, very few doubts
remain.”
’08 ’09 ’10 ’11 ’12 ’13 — Sunday Business Post
Natsai Audrey Chieza with her work Faber Futures:
07 The Rhizosphere Pigment Lab as part of GROW YOUR OWN... 08
01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Exhibitions 04
In 2013 we swung from oscillations to “Science Gallery easily ranks among my
three favourite institutions in the world
calculated risks, delved into impossible for inventiveness, elegance, design-
savvy, generosity, curiosity, relevance,
illusions and explored oddly possible entrepreneurial spirit, and so much
genetic futures. It was a year where more. I sincerely admire what they
have done for science and design.”
statisticians became croupiers, and — Paola Antonelli, MoMA
magicians invited visitors to look behind
the curtain and discover the psychology
of deception. We had saxophone solos
with cicadas, and built a biolab that felt
more like a friendly coffee shop (that
just happened to also do DNA analysis).
Each exhibition brought together artists, scientists, designers and
engineers, and invited visitors to be instrumental to the Science Gallery
process. Whether participating in research experiments, chiming in on
debates, or contributing to exhibitions, 2013 was a year of connecting and
empowering our many communities around four fascinating themes.
Visitors with Magicicada by Tessa Farmer and
09 David Rothenberg as part of OSCILLATOR 10
08.02.13–14.04.13 01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
OSCILLATOR
EVERYTHING IN MOTION
Curators What is an oscillator? Anything that vibrates, follows cycles or has repeating “The ever-inventive Science
Douglas Repetto patterns. From swinging bridges to heartbeats, and from weather cycles Gallery explores the concepts
[School of the Arts to musical harmonies, oscillations are everywhere. OSCILLATOR exposed of feedback and oscillation
and Computer Music the sometimes unseen motion, cycles and vibrations surrounding us in our across the spectrum of
Center, Columbia oscillatory world. science and art”
University, New York] — The New York Times
The first Science Gallery show of 2013, the theme of OSCILLATOR was
Stefan Hutzler [School
so ubiquitous and prevalent that it lent itself perfectly to interrogation by OSCILLATOR exhibition at the
of Physics, Trinity
a wide audience of artists, designers, chemists, physicists, engineers, Science Gallery today, might
College Dublin]
geologists, economists, biologists, mathematicians and musicians. be one of the best exhibitions
Michael John Gorman
I’ve seen there.”
[Director, Science Gallery] The launch night saw performance piece The Body is a Big Place reanimate — @EmmlymShemmlym
two disembodied pig hearts in front of a live crowd, and the exhibition
“If you do one thing this week:
appeared in The New York Times, Nature and Huffington Post. Other exhibits
See science and everything in
included Waves, a stunning view of the paths taken by an oscillating string, and
motion at OSCILLATOR.”
Phase Ring, a pendulous musical instrument originally developed for Björk.
— Sunday Independent
Complementing the artworks was a hands-on space full of demos,
games and thought experiments to help the audience get their own
ideas about oscillations in motion. A series of talks and special events
explored the theme further, with topics ranging from the boom and bust
cycles of finance to the function of nostalgia in fashion and design.
Exhibition Supporters
1 2 100 65,557
Sonically Disembodied pig Cyclically- Visitors
vibrating septic hearts restored emerging
tank mimicking to a beating state Magicicada
a giant human insects delicately
mouth suspended
A pig heart is reanimated for The Body is a Big Place
11 by Helen Pynor and Peta Clancy as part of OSCILLATOR 12
03.05.13–23.06.13 01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
RISK LAB
ARE YOU FEELING LUCKY?
Curators Why does the house always win? Is it better to do business with a bookie “RISK LAB takes nothing
David Spiegelhalter [Winton or a banker? How healthy is it to have a ‘healthy’ appetite for risk? The from you but time, and
Professor for the Public sixth installment in Science Gallery’s LAB IN THE GALLERY series, freely provides a stack of
Understanding of Risk, RISK LAB, answered these questions when it examined the psychology, everyday statistics and
University of Cambridge] physiology, and mathematics underpinning the risks that surround psychology lessons. You
Aoibhinn Ní Shúilleabháin every aspect of our lives, and our ability to understand those risks. can’t lose.”
[Researcher in Mathematics — Anthony King, Nature
Transforming the gallery into a geeked-up casino, RISK LAB
Education at School of
examined our inability to determine the probability of everything “Just spent fun morning at
Education, Trinity College
from a car crash to a card hand, making the front page of The Irish @ScienceGallery’s great
Dublin]
Times in the process. Visitors contributed to real research using new RISK LAB exhibition.”
— @WillGoodbody, RTÉ's Science
Researcher custom-built slot machines, roulette wheels and poker tables. Even
Correspondent
Jessica Stanley Peter Higgs (of boson fame) dropped by to spin the wheel.
Whether they won big or were forced to fold at RISK LAB, visitors
were able to discover more about the science and psychology of risk
at our RISK LAB events, where talks, discussions and even table quizzes
allowed them to have their say on the risky topics that mattered to them.
Exhibition Supporters 187 1,560 6,000 60,408
Marshmallows Playing cards Balloons popped Visitors
used to test the used by mediator to explore visitor
wisdom of the ‘croupiers’ on impulsivity
crowd the felt
Vistors have their physiological responses to gambling
13 measured with Shimmer technology at RISK LAB 1412.07.13–29.09.13 01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
ILLUSION
NOTHING IS AS IT SEEMS
Curators Do you believe your eyes? Can you trust your senses? And is anything really “... a beautifully curated and
Richard Wiseman [Professor as it seems? These were just some of the questions posed by ILLUSION, the thought-provoking exhibition.”
of the Public Understanding mind-bending exhibition that offered an insight into the human mind through — @foardprefect
of Psychology at the an exploration of the motivations and mechanisms of sensory deception.
University of Hertfordshire, “You’ll come out of this
author and magician]
Featuring a host of installations that deceived the eyes and ears of the ILLUSION exhibition
Michael John Gorman,
visitor, ILLUSION showed that what we perceive is often radically different questioning everything.”
from the reality of what our eyes observe. The Invisible Eye saw an eyeball — Gizmodo
[Director, Science Gallery]
construct itself from thin air, visitors were swarmed by digital creepy crawlies
Researcher as part of Delicate Boundaries, and minds were collectively blown by the “Could prove hard to tear
Paul Gleeson giant dreamscape zoetrope, Die Falle. The ILLUSION events programme people away from. We found
welcomed neuroscientists, magicians, escapologists and numerous experts it mesmerising... Prepare to
in the field of magic and illusion. be dazzled by ILLUSION!”
— Silicon Republic
When ILLUSION magically appeared, transforming the gallery into a
labyrinthine adventure, it made the front cover of Metro Herald before going
on to attract 83,493 visitors, making it the most visited Science Gallery
exhibition to date.
Exhibition Supporters 1.12 1.5 7 83,493
km of metallic Litres of oil Magicians Visitors
string used seemingly mystifying
to confuse in defying physics visitors
the Point of by flowing
Perception backwards
A visitor with Columba by Roseline de Thelin as part of ILLUSION
15 1625.10.13–19.01.14 01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
GROW YOUR OWN...
LIFE AFTER NATURE
Curators Do you own your DNA? Should we re-engineer living organisms to fulfill our “‘Olafur Eliasson’s tears used
Anthony Dunne [Head of needs and desires? Will everyday objects and machines soon be grown rather to make human cheese.’
Design Interaction at the Royal than made? And does your body have the potential to become a factory for Now that is one headline
College of Art, London] medical products? Stolen DNA, hybrid organs, human cheese, and a self- I wasn’t expecting. Never
Paul Freemont [Co-founder diagnosing excrement kit stole the limelight in GROW YOUR OWN…, an a dull moment at the
and co-director of the EPSRC experimental exhibition that tackled the emerging discipline of synthetic biology. @ScienceGallery.”
Centre for Synthetic Biology — @RoroBop
Featuring a project that proposed future humans give birth to baby dolphins
Innovation at Imperial College
and a yoghurt drink that results in disease diagnosing excrement, GROW “...urges us to imagine
London]
YOUR OWN… invited visitors to explore synthetic futures they may not many possible engineered
Cathal Garvey [Biohacker and
have yet imagined, and to consider some of the potentially groundbreaking futures... and challenges us
founder of Indie Biotech]
applications and uncertain implications of synthetic life. The exhibition to engage with the research
Alexandra Daisy Ginsberg
received significant media attention. Selfmade — also known as ‘human by joining in.”
[Designer, artist, and writer — Anthony King, Nature
cheese’ — went viral in online and social media, fuelling thousands of
researching synthetic biology]
reactions from “Ew!” to “New!” on media outlets like Gizmodo, Fox News, “GROW YOUR OWN…
Michael John Gorman
Huffington Post, Wired, and TIME. comes in, hitting you over
[Director, Science Gallery]
the head with the more fun
While the accompanying event series saw popular scientists and designers
Researcher and sensational aspects,
take on a broad range of topics from the similarities between synthetic biology
Alexandra Daisy Ginsberg before dragging you into
and hip-hop to a debate on the ethics of designing life, the Community BioLab
a cave where so much
offered visitors an unprecedented chance to participate in DIY biology. Using
more dwells”
borrowed, recycled and home-made equipment, visitors could drop in at any
— Una Mullally, The Irish Times
time to get hands-on and do anything from growing their own ink from soil
bacteria to tinkering with bioluminescent bacteria found in squid.
Exhibition Supporters 1 6 13 71,707
Mouse Rainbow coloured Different blends Visitors
purporting to diagnostic faetal of human cheese
contain the DNA samples
of Elvis Presley
Sissel Tolaas and Christina Agapakis making ‘human cheese’
17 for their project Selfmade as part of GROW YOUR OWN... 1801.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Events 05
A cornerstone of EVENTS HIGHLIGHTS Dublin Mini Maker Faire
This year Science Gallery, in association
Science Gallery’s 5’th Birthday Party
Science Gallery celebrated its first five
with TOG and NUI Maynooth, hosted
an even bigger DIY extravaganza
activities is its jam- years at a garden party with the extended and welcomed thousands of makers
team of members, friends and supporters,
packed events hosted by the Provost of Trinity College
and make-fans to Trinity as part of
Dublin’s Festival of Curiosity.
programme. In 2013, Dublin at the Provost’s House.
Cold Reading with Keith Barry
Science Gallery Rapid Response: The NSA PRISM Leak
We gave ourselves 36 hours to put
One of the world’s most famous mentalists,
Keith Barry joined us to share the secrets
continued to produce together an event on the revelations of of mind-reading. Combining discussion
Edward Snowden just as the news story
events on a larger was breaking. The result was a discussion
and demonstration, the event looked at
some of the deception and psychology
scale than ever before, hosted by Una Mullally with 7 experts joining
us (some via Skype) from 4 countries.
that underpinned ILLUSION.
with over 30,000 The SFI Speaker Series
Adam Rutherford on Creation, Synthetic
Biology, and Hip-Hop
people attending more Supported by Science Foundation Ireland, Geneticist, writer and broadcaster, Adam
the series featured distinguised statistician
than 150 events. David Spiegelhalter, neuroscientist
Rutherford dropped by Science Gallery to
talk about his new book, Creation: The Origin
and author John Coates, and magician of Life/The Future of Life, and what hip-hop
The always inspirational TEDxDublin and broadcaster Wayne Houchin. can teach us about synthetic biology.
filled the Bord Gáis Energy Theatre to the
rafters once again, and at Electric Picnic TEDxDublin Commander Chris Hadfield, in association
thousands of curious festival-goers dropped TEDxDublin returned for another sell- with Newstalk
by to enjoy our (literally) explosive line-up out event at the Bord Gáis Energy Canadian astronaut Chris Hadfield visited
of events, talks and hands-on workshops. Theatre. Surfer Easkey Britton, comedian us for an interview with Chris O’Donohue for
From Chris Hadfield to Adam Rutherford, Robin Ince, and neuroscientist Shane Newstalk Breakfast. Commander Hadfield
some of the biggest names in popular O’Mara were among the speakers made time in his 18-hour trip to Ireland
science joined us to chat about everything sharing their ideas worth spreading. for the event and to become an Honorary
from life in space to creating life itself. Science Gallery Leonardo.
The audience at TEDxDublin which Science Gallery
19 presented to a sold out house at Bord Gais Energy Theatre 2001.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
The GROW YOUR OWN… Community ON-GOING MISSION-RELATED EVENTS X-Cake
BioLab A get-together to share thoughts and ideas
Bringing together everyone from life-
The Biolab was home to a series of artist and on app development for the Mac and iPhone.
loggers to coders, mission-related
scientist residencies. Each knew residency
events at Science Gallery are organised AskATon
was accompanied by talks and workshops
by members of the Science Gallery A female-friendly knowledge sharing event
and featured international visitors such as
community and supported by Science series, with a focus on tech and digital
biohacking engineer Ellen Jorgensen.
Gallery, empowering our community industries.
“We soon realised what we had with to contribute to our inspiring and
the Science Gallery — something we entertaining events throughout the year. Ignite
needed to share with the world.” A lightning-fast cabaret of ideas, 5 minutes
— Patrick Prendergast, Provost of Trinity College Dublin,
Pegbar at a time.
speaking at the Garden Party Ireland’s largest animation networking
organisation, fostering relationships between “A wonderful entertaining and inspiring
“Really interesting Rapid Response the gaming sector, animators and designers. day at #TEDXDublin with thanks to the
event at the @ScienceGallery on the @sciencegallery. Long live the chaos of
#PRISM programme. Well done to Quantified Self
delight.”
all involved #sgprism” Ireland’s only meet-up group of trackers, — @lecooldublin
— @PowerIan toolmakers and researchers in the emerging
field of lifelogging.
“Surprise highlight of #EP2013 no.1
— @ScienceGallery. So much science
Coder Dojo
that it was spilling out of the tent
The brainchild of James Whelton and
into the Mindfield.”
— @thought_monkey
Science Gallery Leonardo Bill Liao,
Coder Dojo encourages young people
“So @ScienceGallery in Dublin all over the world to code together.
actually have a talk by @cmdr_Hadfield.
I didn’t think their programme could Refresh
get any better.” Providing a cross-disciplinary insight
— @HonorHarger into all things design, creative and
technical — both online and offline.
Science Gallery Researcher Conor Courtney explains DNA extraction to
An Taoiseach Enda21Kenny in the Community BioLab as part of GROW YOUR OWN... 2201.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Education and Learning 06
Science Gallery programming puts Mediator programme School Tours Programme
education, outreach and learning at its Cited by many of our community as the Science Gallery offers tours of our
core. The education programme specifically highlight of their trip to Science Gallery, exhibitions to secondary schools facilitated
offers young people the opportunities interaction with our mediators in the by our mediators, attracting a steady
to get involved with challenging and exhibition space is a key pillar on which stream of students aged 15–18. With
creative projects that interrogate and we build our visitor experience. In a 225 tours and over 4,000 students in
explore the boundaries of art and science, space that aims to spark dialogue at the 2013, this programme will be developed
and work with accessible and inspiring intersection points between science, art further in 2014 with digital content for
mentors from transdisciplinary and and design, Science Gallery mediators do students to follow-up on after their visit.
emergent fields. Through workshops, more than just explain the background to
events, courses, internships and the our exhibition pieces, they tell stories, ask Transition Year Mentoring Programme
Science Gallery mediator programme questions, trigger debate, and facilitate The week-long Science Gallery mentoring
young adults are involved in bespoke an experience; they embody the dialogue. programme sees Transition Year students
activities designed to spark a love of The mediator team is diverse in terms of (15/16 years old) from all over Ireland
science, art and design and inspire them academic, professional, and life experience taking part in a diverse mix of talks, tours,
to pursue new or previously unseen paths – from undergraduates to postgraduates, workshops, interviews, design challenges
in a future that is constantly shifting. astrophysicists to zoologists, actors to and experiments with leading scientists,
zorbers. This diverse skill set comes in engineers and artists. In 2013, over 80
handy given the scope of our exhibitions, students participated in the workshops
events and education programme. supported by funding from our Education
Partner Intel and participation in the
COOL JOBS European Commission Seventh Framework
In April 2013, Science Gallery held its Programme (FP7) project KiiCS.
annual third level COOL JOBS event,
which gave over 120 Trinity College Dublin
undergraduate and postgraduate students
an opportunity to connect with leading
science and technology companies such
as Deloitte, Google, Intel, and IBM. COOL
JOBS allows students to gain a greater
understanding of what their skill sets are,
how to apply them and the opportunities
for creative and lateral thinking in science,
engineering and technology careers.
Trinity College Dublin students sign up to be Student
23 Members during Freshers’ Week in September 2401.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Idea Translation Lab — Transition industrial design students to join the Trinity arts, including illusionists, designers
Year Students students in this process. This collaboration and Trinity neuroscience researchers.
After a successful pilot programme in further promoted the interdisciplinary and
product development focus of the course. To build on the successful Innovation
2012, the second transition year ITL course
Two student projects were shortlisted Workshop pilot programme, in November
kicked off with 20 participants from 8
for presentation at the Projekt Genesis 2013, Science Gallery and Trinity College
different schools in April 2013. Over 12
exhibition and one, Opimilk, was selected Dublin visited the Mallya Aditi International
weeks, this course gave transition year
for a yearlong exhibition presented at School in Bangalore for a second iteration
students a unique opportunity to explore
Ars Electronica in Linz, Austria. of the Innovation Workshop on ILLUSION
the interaction between science and
in conjunction with the Government of
society through practical examples and
As part of the FP7 project Studiolab, and Karnataka. Science Gallery’s Director,
project work on the theme of synthetic
with support from the NTR Foundation, six Michael John Gorman, and resident
biology linked to GROW YOUR OWN... The
students travelled to Paris to take part in astrophysicist, Joseph Roche, presented
Science Gallery team, along with external
the ArtScience Prize at Le Laboratoire to lectures and fielded Q&A sessions
mentors, worked with students to develop
further develop their projects. The students throughout the week, as well as working
their ideas from inception to prototyping
joined teams from Harvard, the Royal with the students to help convey the
and pitching, with students presenting their
College of Art London, École Centrale Paris, wonder of science through art.
work at Dublin Mini Maker Faire in July 2013
Télécom ParisTech, Strate Collège, and Paris
to thousands of visitors as part of the EC “...making waves internationally as a new
College of Art to incubate their projects.
funded Studiolab and KiiCS FP7 projects. model for innovation.”
Innovation Workshops — Education Magazine
Idea Translation Lab — Undergraduate
In August, as part of an ongoing
Students
collaboration with Trinity College Dublin’s
From January to June 2013, Science
Global Relations and the Faculty of
Gallery ran its broad curriculum course for
Engineering, Mathematics and Science,
undergraduate students. The 27 students
Science Gallery ran a unique and
participating in labs and lectures over the
highly successful workshop that paired
twelve weeks developed project ideas
young Irish adults from Trinity’s Access
around the theme of synthetic biology linked
Programme with visiting students from
to GROW YOUR OWN…, with input from
the Mallya Aditi International School in
expert external mentors from the fields of
Bangalore, India. Over the course of
art, science, design, industry and business.
the week, students developed projects
In 2013 a new partnership forged with on the theme of ILLUSION mentored
NCAD enabled seven product and by experts drawn from science and the
EPIDEMIC: GOING VIRAL, a workshop for 14 to 16 year-olds offered by
the Trinity Biochemistry
25 and Immunology Department and Science Gallery 2601.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Plans for 2014 07
In 2013 we invited our visitors to dream big through a dynamic
programme of future-facing exhibitions and events. In 2014,
we’ll tackle four important new themes in unexpected ways.
What do fears, failures and phobias have to do with creativity,
innovation and expression? Can we change our perception of
failure in order to embrace this essential driver of innovation?
06.02.14–27.04.14 15.05.14–29.06.14 17.06.14–05.10.14 23.10.14–25.01.15
Has our health-conscious society given fat (a truly fascinating
material) a rap it doesn’t deserve? Will our changing climate and FAIL BETTER FAT LAB STRANGE WEATHER BLOOD
the strange weather of the future bring opportunity and creativity DOES FAILURE DRIVE INNOVATION? HAS FAT GOT A REPUTATION HOW CAN WE MODEL AND EVEN WHY DO WE FAINT AND FLINCH
in addition to upheaval and hardship? And why do we faint and IT DOESN’T DESERVE? GENERATE WEATHER? AT THE MENTION OF BLOOD?
flinch at the mention of blood? How has this literal lifeblood of FAIL BETTER will be an opportunity for a
our bodies influenced artists, scientists, myths, and cultural norms? multiplicity of new perspectives on failure Worldwide obesity has more than doubled STRANGE WEATHER will delve into the BLOOD will explore the mythical, cultural
from designers, inventors and scientists, since 1980 and at least 2.8 million deaths mysteries of our weather and climate. and medical aspects of this unique
Join us as we explore these themes and more throughout 2014, from bankruptcy and thalidomide to per year are caused as a result of obesity. Asking challenging questions about connective tissue. Featuring everything
with our many events, workshops, mission-related groups Zuckerberg. It will explore the role of failure FAT LAB will be a LAB IN THE GALLERY climate change and how we will sustain from mythical stories of vampires, kinship
and performances. Get involved through our open-calls, or in design and our attempts to manage, that offers Science Gallery visitors an our planet and its energy demands into the and religious beliefs to cutting edge
by simply proposing an idea you have. As part of our creative survive and exploit failure, from redundancy opportunity to take part in real research future, this exhibition will bring together research in immunology and genetics
community, you make Science Gallery possible — here’s to to scale-free networks and planned experiments in the fields of immunology, a collection of works which question our to bioart work that uses the medium
another great year of inspiring, connecting and surprising. obsolescence, from safety procedures physiology and neuroscience. It will look behaviour and propose radical proposals of blood, this exhibition will immerse
to construction. It will celebrate failures, at the causes, treatment and behavioural for the future. Curated by CoClimate, visitors in a visceral gallery experience.
catastrophic and serendipitous, and question interventions around obesity. Curated Gerald Fleming and Irish Centre for High Curated by Luke O’Neill, the Director of
the role of failure in society, the tolerance by Cliona O’Farrelly, Trinity Biomedical End Computing in Trinity College Dublin. Trinity Biomedical Sciences Institute.
of corporations, governments, cultures, Sciences Institute at Trinity College Dublin.
and systems for failure, from Deepwater
Horizon to subprime. Curated by Jane Ní
Dhulchaointigh, inventor and CEO of Sugru.
27 2801.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Community 08
2013 saw fantastic progress towards our Members+ Corporate Members+
goal to deepen engagement with our core For a basic subscription of €30, Members+ Employees of our Science Circle supporters
Science Gallery Community — a group not only support the mission of Science and media partners also enjoy the same
of enthusiastic individuals committed Gallery, but receive a number of perks privileges as our individual Members+. In
to exploring and implementing creative including being the first to find out about addition to daily stewardship of our Science
ideas in science and art. To connect with major upcoming events, access to special Circle, the complimentary membership
our community on a day-to-day basis, previews and members-only events, free offer was further promoted with off site
a Stewardship Officer was brought on Wi-Fi, discounts in the shop and café, visits to Croke Park for Pfizer, and to ICON
board to further develop our community and priority booking on some of our most featuring a number of Science Gallery-
programme, with projects such as a popular events. At the end of 2013, there style interactives. This raised awareness of
monthly Members’ newsletter, Members- were 331 Members+. Science Gallery amongst our Science Circle
only events and special offers. Although members and led to 856 people enjoying
still in the early phases of development, Student Members
their Corporate Membership through Google,
the more personalised approach with For just €15, students from any second or
ICON, Deloitte, NTR Foundation and Pfizer
our community hit home, and we saw a third level college can receive all the same
at the end of 2013, which represents an
28% increase in our total membership, benefits of a Member+. In 2013 we recruited
increase of 74% in corporate membership
with renewal rates rising dramatically. Student Ambassadors from various third level
since 2012.
Looking towards the next five years of institutions to help us spread the word for our
Science Gallery, the focus will be on Student Freshers discounted campaign, we Science Gallery Friends
increasing the quality of connection also visited NCAD for their Freshers' Week Friends of Science Gallery receive all the
and experience, and forging long-lasting raising awareness of Student Membership benefits of being a Member+, but they can
relationships with our community. outside of Trinity College. By the end of 2013 also attend limited curator tours before the
we saw a 25% increase in Student Members opening of each exhibition, receive a free
with a total of 597 Members. ticket to a curated dinner every year, an
invitation to the annual programme launch
hosted by the Director of Science Gallery,
and a free gift from the Science Gallery
shop on joining.
Corporate Members from Deloitte get a pre-launch tour of RISK LAB
29 3001.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Community 08
Science Gallery Patrons Science Gallery Family Members
Patrons of Science Gallery receive all In recognition of the fact that some in our
the benefits of being a Friend of Science community are not much over knee-height,
Gallery, but have the opportunity to join the we launched the Science Gallery Family
team behind Science Gallery for a host of Membership in the summer of 2013. This
special occasions, including an exhibition provided the opportunity for parents to meet
brainstorm with other patrons, our team, like-minded parents and for our younger
Leonardos, artists and scientists, and a fans to participate in once-monthly family
dinner hosted by the Science Gallery team. events, tailored to a younger age group.
Other perks include a catalogue signed by The Family Membership programme also
the Director of Science Gallery and exhibition provided a platform to engage with younger
curators as each show launches, and an audiences without diluting the nature of our
annual Patron’s tour of Science Gallery core programme aimed at 15–25 year olds.
with the Director.
Leonardos
2013 Patrons of Science Gallery Drawing together a group of exceptional
We would like to extend a special thank people from a range of backgrounds —
you to: Michael Grehan, James O’Sullivan, science, technology, the arts, media,
Fergus Reilly, Eamonn Slattery, Johnny education and business — the Leonardo
Walker and Emma Connors for supporting group act as the ‘brain trust’ of Science
us as Patrons of Science Gallery in 2013. Gallery, inspiring themes for new exhibitions
and sparking collaborations. For a full list of
“I really enjoy my membership — not only
our Leonardos, see page 59.
do I get to support an organisation whose
work I admire, but the events are great fun “The Science Gallery is an incredible asset
and honestly, it’s a very good price for all to Dublin and Ireland. Never ceases to
the stuff you get. I really like the model amaze me.”
of memberships for perks but no entrance — Paddy Cosgrave, Science Gallery Leonardo and founder
of F.ounders
fee, it’s democratic and makes me feel
part of a community.”
—Jessamyn, Member+
Astronaut Commander Chris Hadfield becomes an Honorary
31 Leonardo during his visit to Science Gallery in November 32VISITOR PROFILE
Research and Evaluation 09
Age profile Gender Repeat SG Visitors Visitors who are TCD students
15–25 Male Yes Yes
Other Female No No
In 2013 we devised a new research and evaluation strategy that will build RESEARCH OVERVIEW: KEY INSIGHTS
01. 01. 01.
on ongoing visitor surveys to gain a better understanding of our work, and 01.
02. 02.
02.
examine the long term impact of Science Gallery. This involved: Total visitors in 2013 02.
01.
03. 01.
03.
01.
03. 01.
03.
339,264
02.
04. 02.
04. 02.
04.
02.
04.
Redeveloping tools and procedures for various types of 03. 03.
03. 03.
04. 04. 04.
04.
evaluation, including visitor surveys, event surveys,
stakeholder interviews, and staff/mediator focus groups. Visitors aged 15–25:
Increasing our typical sampling number from 150 to 300 per
exhibition, which included trialling the use of trained Science
Gallery volunteers in gathering increased surveys.
37%
Further developing internal review processes and tools focused on Visitors from Dublin
exhibitions and associated programming, including a tool for ‘in 1. OSCILLATOR 31% 1. OSCILLATOR 48% 52% 1. OSCILLATOR 37% 1. OSCILLATOR 10%
event’ evaluation that was developed in consultation with research
and evaluation expert Brian Trench and successfully trialled
51% 2. RISK LAB
3. ILLUSION
49%
33%
2. RISK LAB
3. ILLUSION
58% 42%
50% 50%
2. RISK LAB
3. ILLUSION
37%
38%
2. RISK LAB
3. ILLUSION
11%
01%
during GROW YOUR OWN... Repeat visitors 4. GROW YOUR OWN... 36% 4. GROW YOUR OWN... 45% 55% 4. GROW YOUR OWN... 47% 4. GROW YOUR OWN... 07%
The use of key transversal evaluation questions across
programming from education (mediator and TY programmes)
to events.
40%
Would recommend to a friend Knowledge of theme increased Found mediators very helpful
Developing an online tool for post-event surveys of event
“Every time one steps into the gallery it's 15–25 Male Yes
attendees. 01. 01.
a feast for the senses. There's always an Other Female No 01.
Introducing externally-facilitated ‘start-stop-continue’ 02. 02.
02.
style exhibition reviews that involve all full time staff and eclectic fusion of creators and doers wafting 01.
03. 01.
03.
01.
03.
02.
04. 02.
04.
representatives from the mediator team. around the building's airy spaces: from 03. 03.
02.
04.
03.
Establishing a working relationship with the Trinity School of scientists, researchers and artists to digital 04. 04.
04.
Education to help identify key evaluation questions regarding lovers, kids playing with the games in the
long term impact. gallery's shop, and people tapping away on
Identifying long term prospects for funding for an embedded their laptops in the open-plan café.”
— Silicon Republic
impact-focused PhD candidate.
Using data and learnings to improve our way of working
based on actionable insights.
1. OSCILLATOR 99% 1. OSCILLATOR 87% 13% 1. OSCILLATOR 97%
2. RISK LAB 98% 2. RISK LAB 89% 11% 2. RISK LAB 95%
3. ILLUSION 97% 3. ILLUSION 90% 10% 3. ILLUSION 88%
4. GROW YOUR OWN... 93% 4. GROW YOUR OWN... 91% 09% 4. GROW YOUR OWN... 84%
33 3401.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Feedback 10
Science Gallery gathers feedback from “@ScienceGallery By the way many thanks “So very excited to hear @ScienceGallery
its visitors and community in a number to your Sunday staff on such a gorgeous have plans to set up around the corner from
of different ways online, through formal day outside: friendly, prepared and very me in London — it’s one of the biggest
evaluations and by inviting visitors to engaging” things I miss.”
add a comment in the visitors’ book. —@weeendy_kroy — @urban_foxes
“Our visit to @ScienceGallery has left “Decided Dublin has moved up my #travel
me completely gobsmacked — how far list so I can visit @ScienceGallery. #science
along we are with science is absolutely + #art = #swoon”
— @KatieF
amazing…”
— @EventsCecilia
“Seriously impressed by @ScienceGallery.
“The @ScienceGallery seems to be a Art and science really do go hand in hand,
mad/wonderful mix of science and art. and their exhibits are the perfect mix.”
— @ANerdAtLarge
I really want to go!”
— @beandoesdigital “Another great trip to @ScienceGallery
for three boys today. Very special place
“I just strolled in to @ScienceGallery for
and important part of the city.”
my lunch and who do I see but Peter
— @Dermot Casey
Higgs. This is why I love this place.”
— @AoifeMcL “The staff @ScienceGallery are always
lovely: informed, enthusiastic and
“The people of Science Gallery and the
patient with kids AND adultsx.”
gallery itself really are excellent. If you
— @AveTeresa
find yourself in Dublin, go there.”
— Robin Ince, comedian, actor and writer “I wish @ScienceGallery opened a
location in Gainesville, FL. Seriously
“The Science Gallery is a completely
fell in love when I was in Dublin.
brilliant space and venture. If you’re
Those email blasts are such a tease!”
in Dublin, go see. And it’s spawning — @Kundrela
in London soon. This is good.”
— Adam Rutherford, genticist, author and writer “I love being a Friend… you guys make us
feel part of the Science Gallery”
“First time in @ScienceGallery today. Really — Luis, Friend
impressed/slightly freaked out after it...”
— @NiamhPitts
35 TEDxDublin attendees examine some 3D printed objects in the lobby 3601.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Global Science Gallery Network 11
Following international recognition for our work in bringing science and art into creative “We at King’s College London are very
dialogue for an audience of young people aged 15–25, Science Gallery is now entering excited at the prospect of Science Gallery
a new phase in developing a Global Science Gallery Network with leading universities at King’s. It will be an innovative space for
located in urban centres worldwide. To support the development of the network, Science creative collision between science, art and
Gallery International (a registered charity) was established through the generous support healthcare. The intellectual dynamism, and
of a €1m gift from Google.org. the impact, of Science Gallery at King’s will
be much enhanced by its membership of
Key developments for the network in 2013 included:
the Global Science Gallery Network.”
— Rick Trainor, Principal and President of King’s College
Securing £12 million in funding for Science Gallery at King’s College London: London
Assisted by Science Gallery International, the London team confirmed funding
of £3m from Wellcome Trust, founding supporters of Science Gallery at Trinity, “I launched my Provostship with a stated
and £4m from medical charity Guy’s and St Thomas’ Charity. Positioned in a desire that Trinity ‘should play for Ireland
high-profile site at London Bridge adjacent to The Shard, the new gallery will on the world stage’. We have achieved this
be ideally situated to act as an interface between the university and city, and is nowhere more spectacularly than with the
expected to generate huge public interest in its programmes from the outset. Science Gallery.”
— Trinity College Dublin Provost, Patrick Prendergast
Signing of a memorandum of understanding with University of Melbourne:
Science Gallery International made a significant step towards exploring the
“... capturing the imagination of universities
establishment of the third Science Gallery node in Melbourne through the
around the world as a pioneering model to
signing of an agreement with this leading university.
pursue.”
Progress on the development of a Science Gallery in Bangalore: New — Innovation Ireland Review
ground was broken on the establishment of a Science Gallery in the tech
capital of India, through ongoing discussions and the delivery of a positive
feasibility study with the Karnataka State Government, research institutions
and philanthropic supporters.
Expanded discussions with prospective partners throughout the U.S.
and Europe: Science Gallery International progresses development of the
network of eight galleries worldwide by 2020, with London being the first
international member to open its doors in 2016.
Common Flowers by
37BCL as part of GROW YOUR OWN… 3801.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Touring 12
International interest in Science Gallery 02.07.13–02.09.13 19.09.13–04.01.14
exhibitions continued in 2013, with GAME GAME: THE FUTURE OF PLAY SURFACE TENSION: THE FUTURE
touring to Moscow and SURFACE TENSION ZIL Palace of Culture, Moscow OF WATER
to Ontario. Science Gallery International is THEMUSEUM, Kitchener, Ontario
currently in discussions about international After a phenomenally successful Dublin
tours of Dublin-generated exhibitions to run that attracted 60,000 visitors, GAME Following the great success of SURFACE
locations as broad and varied as Taiwan, opened in Moscow in July, giving Moscow TENSION at the World Science Festival
Spain, France, North America, The audiences the first opportunity to experience in New York in 2012, the exhibition
Philippines and China. Touring plans the exciting and immersive world of the continued its global tour and moved north
have also been extended as far ahead as future of gameplay, created by renowned to THEMUSEUM in Kitchener, Ontario. This
2016, when the touring portfolio will start artists such as Eric Zimmerman, Nathalie was another new venue for Science Gallery
to include new exhibitions generated by Pozzi, and Evan Roth. This was the first and the exhibition, co-curated by Ralph
Science Gallery London. Science Gallery exhibition in Russia and it Borland, Bruce Misstear, Jane Withers and
proved to be an exciting learning experience, Michael John Gorman, offered Canadian
giving the opportunity to work in new audiences the chance to explore water’s
territories and attract new audiences, physical properties, its role in politics and
as well as build on the relationship with economics, and ways in which it can be
the Polytechnic Museum, Moscow. harnessed, cleaned and distributed.
Curated by Steve Collins, Mads Haahr, The exhibition was extremely well received
and Michael John Gorman, the exhibition by a wide range of audiences during
received significant international media its three-month run at THEMUSEUM,
coverage at the launch, including reports attracting close to 16,000 visitors.
in The Moscow Times, and leading Russian Some excellent international press was
website m24.ru. generated, including The Kitchener Post,
The Record and Yahoo! Finance.
“GAME helps to show a Russian audience
that Ireland is a knowledge economy with
high-tech in several sectors, with
a scientific tradition.”
— Philip McDonagh, The Moscow Times
Visitors play Interference by Eric Zimmerman and
39 Nathalie Pozzi at the opening of GAME in Moscow 4034 / 35
01.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Communications 13
Science Gallery continued MEDIA COVERAGE More online and international coverage for Dublin
to achieve high profile shows than ever before
coverage nationally and Pieces of National Coverage Per Exhibition Science Gallery received unprecedented online coverage
44.5
around the world in 2013, in 2013 with 239 articles. This was primarily due to the
with four exhibitions opening virality of Selfmade, an exhibit of ‘human cheese’ featured
in Dublin and two touring — 31% Increase from 2012 in GROW YOUR OWN..., which was covered by Dezeen,
to international venues. The Fox News, CBC Radio, Hyperallergic, The Daily Mail,
total volume of national National Print Articles Huffington Post, TIME and National Geographic. In other key
474
coverage per exhibition international media, Dublin shows were also featured by The
rose by 31% in 2013, and New York Times, Gizmodo, ThisIsColossal, The Guardian,
included the front page of — 5% Decrease from 2012 Wired, Nature, Smithsonian and NPR, while on tour,
The Irish Times, the front GAME featured strongly in Russian media and SURFACE
cover of This Irish Times' Coverage TENSION made a splash in Canadian newspapers.
213,747cm2
business supplement and
Over €4.5m worth of coverage for Trinity College Dublin
two front covers of Metro
In 2013, we focused on telling the story of Trinity College
Herald. Science Gallery — 13% Decrease from 2012
Dublin as a pioneer of Science Gallery whenever we
also featured on RTÉ
Broadcasts (TV & Radio) talked to media. This saw Trinity being mentioned in 48%
News, Morning Ireland
of print articles, 67% of broadcasts and 50% of online
144
and on RTÉ’s The Works.
coverage, generating a total PR value of €4,714,169.22.
— 30% Increase from 2012 Extended media partnerships
In addition to our ongoing partnership with The Irish
Broadcast Minutes
Times, which is worth €245,927 in free advertising per
1,327
— 3% Decrease 2012
year, Science Gallery partnered with Newstalk in 2013
for 4 live broadcasts from our Paccar Theatre and one
live broadcast from Electric Picnic, and with Today
FM for a regular feature on The Ray D’Arcy Show.
National Print And Broadcast Pr Value*
€9,491,159.19
—16% Decrease from 2012
*Advertising Value Equivalent [AVE] multiplied by three.
You. Here. Now by Ian Wilcock as part of ILLUSION
41 4201.01.13–31.12.13 2013 SCIENCE GALLERY ANNUAL REVIEW
Communications 13
The explosion of mobile, local and social technologies National & International coverage highlights in 2013: Breakdown of online visitors:
in the last few years has transformed the way we learn, Art Review Newstalk 106
1,184,937 Pageviews Twitter Followers
20,681
Country Visits %
share and socialise, and amplified our ability to have BBC Focus Magazine NPR JAN — 80,903
FEB — 88,287
conversations, to listen to our community and to serve Dezeen Phantom FM Ireland 197,748 56.56%
MAR — 83,498
as a creative platform both on and offline. Science — Increase of 38% from 2012
Evening Herald RTÉ One APR — 88,189 United States 45,894 13.13.%
Gallery is broader than just the events and exhibitions FM104 RTÉ Radio One MAY — 100,154
JUN — 76,978 Likes on Facebook United Kingdom 27,795 7.95%
in the physical space, thanks to a dynamic and loyal Fox News Scientific American
13,353
JUL — 116,580 Canada 5,806 1.66%
following of almost 22,000 email subscribers, 20,681 Frame (USA, Russia and China) AUG — 110,477
Twitter followers, and 13,353 Facebook fans. Gizmodo Silicon Republic SEPT — 113,033 Germany 5,716 1.63%
OCT — 117,664 — Increase of 113% from 2012
Hot Press Smithsonian NOV — 131,852 France 5,417 1.55%
Over the past five years, digital has helped us
Hyperallergic Spin 103.8 DEC — 77,322 Instagram Followers India 4,991 1.43%
keep ahead of the curve — using emerging digital
Image Magazine Sunday Business Post
1336
technologies to connect with our 15–25 year old On April 9th 2013, we served our 4 Uknown 4,871 1.39%
io9 Sunday Independent
target audience and to focus on connection and millionth page on sciencegallery.com Australia 4,183 1.20%
Irish Daily Mail The Sunday Times
participation, extending our reach through social — Increase of 46% from 2012
Irish Examiner The Guardian “Go and visit the Science Gallery. It's Spain 3,424 0.98%
media. In 2013 Science Gallery continued to grow its
Irish Independent The Huffington Post exciting, informative and entertaining YouTube Video Views
online presence, providing an additional platform for
LA Times The Independent — just as science should be… Learning is
325,927
our community to interact with Science Gallery and
LeCool The Irish Times cool at this funky, fun gallery… A science
each other. 2013 saw a 64% increase in the number
Metro (UK Edition) The Journal lesson that's nothing like school.”
of people connected to us via all of our social networks — Increase of 31% from 2012
MetroHerald The New York Times — Evening Herald
and an 8% increase in visits to sciencegallery.com.
Morning Ireland This Is Colossal Weekly Email Subscribers
National Geographic TIME
Nature
NBC
Today FM
Totally Dublin
21,454
— Increase of 21% from 2012
New Scientist Wired (US and UK)
Visits on sciencegallery.com
349,645
From 197 different countries
— Increase of 21% from 2012
43 44You can also read
