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See what you’ve been missing
The original and by far the best!
Visit www.lowgibread.org.uk/offers for money off vouchers
Added value added taste What is Gi?
Bakers have been cashing in on the healthy eating trend by offering their The Glycaemic index ranks individual foods according to the effect they
customers a great tasting product that can also play a key role in a healthy have on blood sugar levels – in effect how quickly they are digested. Low Gi
diet. foods cause a slow, steady rise in blood sugar levels reducing cravings and
making you feel full for longer.
They have been making a healthy profit into the bargain.
Furthermore research by Oxford Brookes University shows that making just
At current levels more than 20 million low Gi Country Oven Multiseed loaves one small change to eating low Gi bread can improve your blood sugar
will be sold this year – and at tremendous margins. Make sure you are part control and so help prevent or manage cardiovascular disease and Type
of this trend and use Country Oven Low Gi Bread Concentrate now. Log onto 2 diabetes. This is also great news if you are trying to loose weight - and
www.lowgibread.org.uk/offers now. keep it off!
Bakels Country Oven Low Gi Multiseed Bread Concentrate was the first low Bread and rolls made with Country Oven Low Gi Multiseed are seen as
Gi bread mix to be launched in the UK and it’s as great tasting today as it providing ‘good carbohydrates’ and health-savvy consumers have latched
was the day it hit the market. onto this. Country Oven Low Gi Bread Multiseed Concentrate – the original
and the best tasting - allows bakers to produce great tasting products
Try it for yourself to see why top bakers such as Mike Hollings, current NA that appeal to this massive and ever growing band of health conscious
president actually serves it to his family at home. consumers. It will also help boost your profit margins.
The concentrate contains pumpkin, linseed and sunflower seeds which, The World Health Organisation (WHO) and Food and Agriculture Organisation
together with wheat bran and oat flakes combine to produce delicious (FAO) of the United Nations recently recommended that people in
darker style bread with that extra bite and coarser open texture which is industrialised countries should base their diets on low Gi foods in order to
becoming increasingly popular. prevent the most common diseases of developed countries such as coronary
heart disease, diabetes and obesity.
Once your customers try Country Oven Low Gi Multiseed bread you’ll find
they are hooked and will keep coming back for more. All pretty powerful reasons for your customers to buy.
We are fully supporting your sales efforts with press advertising, posters,
point-of-sale material and a consumer web site which lists every baker
selling Country Oven Low Gi Multiseed products and all FREE to bakers. If
you are not sure how to highlight it to your customers contact us now for a
full point-of-sale pack.
Visit www.lowgibread.org.uk/offers for money off vouchers Visit www.lowgibread.org.uk/offers for money off vouchers
How Low Gi Country Oven Multiseed has worked for me
Name: Michael Chatwin Name: Les Andrews Name: John Varey Name: Dawn Van Rensburg
Position: Marketing Manager Position: Partner Position: Development & Marketing Manger Position:
Company: Chatwins Company: Home Bakery 2002 Company: Love Bite Foods Company: Gerrards Confectioners (N Wales) Ltd
Location: Nantwich, Cheshire Location: Ashburton Location: Bradford Location:
Turnover: £6.5m Turnover: £400,000 National supplier of sandwiches Number of shops: 10
No of shops: 20 No of shops: 2 Staff: 90 Number of staff:
Number of staff: 300 Number of staff: 20 How long selling Country Oven Turnover:
How long selling Country Oven How long selling Country Oven Low Gi Multiseed Bread: 16 months How long selling Country Oven
Low Gi Multiseed Bread: 15 months Low Gi Multiseed Bread: 2 years Low Gi Multiseed Bread: 17 months
Buying from: BAKO North Western Buying from: BAKO Western
‘The Low Gi bread has gone down really well with our customers and ‘In order to publicise our move to new premises we invited a local radio ‘As a sandwich maker we are only too aware of the consumer’s move “Low Gi Mulitiseed Bread quickly became our top selling bread,
exceeded all our targets. We ran an exceptionally successful promotion station DJ to work in the shop for a day and to broadcast from it at various towards healthy eating and their interest in low-fat, low-salt products. accounting for 20 per cent of our wholesale bread trade and 13 per cent
where we gave 12 month’s subscription at a Ballantine health club as the times during the day. During these live links listeners were encouraged Traditionally sandwich makers catered for this market by simply using of retail bread trade. The product tastes really good, which is what our
prize. We generated a large number of entries and sold nearly 5,000 Low to visit the shop to collect a free Country Oven Low GI Mulitseed loaf. thinly sliced white bread. Low Gi Multiseed bread has helped us to bring customers have come to expect from us it also has a long shelf life. In
Gi-Multiseed loaves during the time of the competition – many more than Samples were made available to passers by. Bakels very kindly sent a some real sparkle to the market. It has allowed to produce a tasty, my own house, however, it never lasts for more than a day.
we thought we would. ’ representative who spoke to customers about the benefits of a low Gi healthy ‘big-eat’ sandwich and tap into a growing sector. We have even
lifestyle. The day was a huge success as within a few minutes of the first won a national award for a sandwich using Multiseed bread which is We have made good use of the Bakels strong point of sale material
broadcast the shop was heaving with people, all interested in Multiseed. supplied to us by our local wholesale baker Sparks.’ which includes a leaflet that explains how GI bread can help consumers
As we are in a tourist area many said they would visit the low Gi website lose weight as part of a calorie controlled diet.
to find their local baker who sold Multiseed bread.
See the cash roll in with your superb point-of-sale Driving interest to drive your sales
One of the secrets to the success of Country Oven low Gi Multiseed Bread has Be part of our website for free
been the superb point-of-sale material which Bakels has made available
to bakers. From the day we launched Multiseed Bread we have been so convinced
of both its great taste and sales potential we have been running a major
We’ve produced over 2 million leaflets since our launch to help bakers consumer marketing programme.
sell the concept of low Gi bread. We’ve also developed exciting posters
campaigns, shelf talkers and promotional stickers. Over 1.5 million leaflets have been distributed through bakers’ shops
and colourful posters and high impact point-of-sale material have helped
Little wonder then that Britain’s bakers are all set to sell upwards of bakery sales soar. But we are convinced more can profit from selling the
1 million Country Oven Low Gi Multiseed loaves a month. message to their customers that great tasting bread can play a key role in
a healthy diet.
And we’re about to unveil our 2008 campaign which breaks in January. It
coincides with the start of the ‘diet season’ as consumers start to work off Our latest success story is www.lowgibread.org.uk
those extra calories they put on during the festive season.
This great-looking, easy to navigate website gives consumers details on low
We’ll be explaining to them how a calorie controlled low Gi diet can taste Gi Bread, along with recipes and serving suggestions. Most importantly for
great and still help take off the pounds. They’ll find our campaign truly NEW PIC NEEDED bakers it also allows users to search for the baker nearest to them that sells
inspirational. great tasting Country Oven Multiseed Bread.
You can be part of this promotion which will not only involve exciting new Make sure you sign up now as this coming January sees the launch of our
material but also include activity in women’s health, fitness and lifestyle latest consumer campaign at the start of the ‘healthy eating season’.
magazines.
Consumers will be making New Year’s Resolutions to eat better and lose
All you have to do is sign up as a customer and our heavyweight campaign weight and we’ll be pointing them in your direction via PR, advertising and
will kick in. our web campaign.
Start the ball rolling by going to www.lowgibread.org.uk/offers and join the Why don’t you make it a New Year’s Resolution to increase your sales and
ever-growing band of bakers who have cashed in on this phenomenon. profits by taking part in this special campaign that will also include exciting
new point-of-sale material.
Visit www.lowgibread.org.uk/offers for money off vouchers Visit www.lowgibread.org.uk/offers for money off vouchers
HOW YOU CAN BE PART OF A PROFITABLE
SAM
HEALTHY EATING SUCCESS STORY
PLE Congratulations This voucher entitles
Mr A Baker
Multiseed Bread Concen
trate
SAM
of Country Oven Low Gi
to 20% off his next order
ler
with Nominated Wholesa
the 11th January 2008.
r 2007 for delivery before
Offer closes 31st Decembe gibread.org.uk/offers
s of the offer visit www.low
For full terms and condition
PLE
Congratulations
This voucher entitles
Mr A Baker
to a FREE bag of Country Oven Low
Gi Multiseed Bread Concentrate
with Nominated Wholesaler
Offer closes 31st December 2007 for
delivery before the 11th January 2008.
For full terms and conditions of the
offer visit www.lowgibread.org.uk/offe
rs
To receive your very own special offer make sure you visit
www.lowgibread.org.uk/offer to download your money-off voucher now or
telephone Bakels on 01869 322 440.
Simply pass it to you wholesaler and offer your customers a great tasting,
healthy product as well as giving your turnover a boost.
British Bakels Ltd, Granville Way, Bicester, Oxon, OX26 4JT
Tel: 01869 322 440 Fax: 01869 660 Email: bakels@bakels.com
www.bakels.com
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