Sensoveil Soft Emollient that provides sensory modification - Active Box

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Sensoveil Soft Emollient that provides sensory modification - Active Box
Sensoveil Soft
Emollient that provides sensory modification
Sensoveil Soft Emollient that provides sensory modification - Active Box
Hair Structure

                 Cuticle   Cortex   Medulla
Sensoveil Soft Emollient that provides sensory modification - Active Box
Agents that cause hair damage
  Environment    UV / Sun, Chlorine,
                 Pollution
                 Brushing, Thermal
  Physical       Straightening, Curl ironing,
  Treatments     Blow drying

  Chemical       Dye, smoothing,
  Treatments     Permanent straightening,
                 bleaching, wash
Sensoveil Soft Emollient that provides sensory modification - Active Box
Damage to hair

The removal of the cuticles and/or the protective layer (lipids) are
perceived through the following characteristics:

 Frizz increased
 Dryness
 Tangled hair
 Damage appearance
Sensoveil Soft Emollient that provides sensory modification - Active Box
Damage to hair
Alteration of the cortex and removal of the cuticles are identified throught
the following characteristics:

 Lack of Elasticity
 Broken hair
 Double tips
 Porosity and damage / opaque appearance
 Thinning hair
Sensoveil Soft Emollient that provides sensory modification - Active Box
Build-up caused by silicones (accumulation of residues)
Silicones are ingredientes that provide emmolience, film and substantivity to
hair fiber.
Build-up process:

Loss of luster, heavy hair appearance and difficulty of styling.
Sensoveil Soft
​Sensoveil Soft is an emollient ingredient that provides sensory modification
of a formulation, providing combability, frizz reduction, film formation
without build-up, shine and softness for all hair types.

       Crambe Oil                        Sunflower Oil             Avocado Oil
                                                                                                  Ethyl Linoleate                   Ethyl Oleate
 INCI: Ethyl Linoleate (and) Ethyl Oleate (and) Crambe Abyssinica Seed Oil (and) Helianthus Annuus (Sunflower) Seed Oil (and) Persea Gratissima
 (avocado) Oil.
Intermolecular interactions between Sensoveil Soft and
       hair fiber
                                                                                            Esters

                                                                            Protein
The alkyl esters present in Sensoveil Soft interact with dipole-dipole                Oil
bonds and hydrogen bonds with different electron densities present in
the proteins. In addition, as the esters have a hydrophobic residue these
interact by induced dipole-dipole bonds [2] with the vegetable oils
present in Senosveil Soft. The esters provide a dispersing effect of the
oils providing a dispersing effect on the capillary fiber, leading to the
formation of homogeneous and lighter sensory film on the cuticles
(Carey, F. A., Sundberg, R.J. 2001).
How it works
Outside Hair fiber

           Sensoveil Soft forms homogeneous film and provides
           cuticles alignmnent.
Sensoveil Soft
Combability

      Tresses washed with        Tressed treated with Leave on and         3 times repeated process
    Shampoo and Conditioner                  blow dry:
                                      2% Sensoveil Soft
                                      2% Benchmark silicone

      Controlled environmental
           Temperature: 23ºC (73.4ºF)             TA.XT Plus Stable Micro Systems
                                                  Texturometer Analysis.

           Moisture: 50%
Sensoveil Soft
Combability

                                      Combability - Medium Strength
                        40
                        30                                                                       The addition of the raw materials,
                        20                                                                        provided improvement in the
  Medium Strength(g)

                        10            14,6
                                                                                                  combability of tresses.
                         0                             -6,5
                       -10                                              -18,1           -15,7    The tresses treated with Sensoveil
                       -20                              *                                         Soft are showed mean strength
                       -30                                                  ●
                                                                                        *●        value 15,3% smaller than the
                                                                        *
                       -40                                                                        Benchmark Silicone.
                                 Control     Placebo   Sensoveil Soft    Benchmark Silicone

                       Note:
                       * Significant reduction in relation to the control group (P
Sensoveil Soft
Frizz

 Uncolored tresses washed with     Tresses treated with Leave on
  Shampoo and Conditioner             2% Sensoveil Soft                  3 times repeated process
                                      2% Benchmark Silicone
                                           and blow dry

        Controlled environmental
             Temperature: 23ºC (73.4ºF)              Analysis by RUMBA equipment

             Moisture: 50%
Sensoveil Soft
Frizz

                                                                                                       Significant reduction in the
                                                                                                       values ​of Frizz comparing the
                                                                                                       values before treatment.

                                            Placebo           Sensoveil Soft        Benchmark
                                                                                     Silicone

Note:
* Significant reduction compared to values before treatments (Sensoveil Soft - P
Frizz
                                                   Frizz After Treatment
                                          4000

      Frizz - Difference Before - After
                                                                             5.5 times less frizz
                                          2000
                                                                             than the Placebo
                                             0
                                                      657             -982
                                                                        1

                    (Pixels)
                                                                                         -5456
                                          -2000

                                          -4000
                                                                      ●
                                          -6000

                                          -8000
                                                                                          *
                                                  Control   Placebo     Sensoveil Soft

* Significant reduction from Control and Placebo groups P
Sensoveil Soft
Evaluation of hair surface by SEM (Scanning Electron Microscopy)

                                                      Alignment of cuticles
                                                      Repair after discoloration
                                                      Film forming without build-up efect
  Virgin Hair        Control

 Placebo        Benchmark Silicone   Sensoveil Soft
Sensoveil Soft
Salon Test
Metodology

         Hair washed with           • Conditioner with                       Blow dry
         shampoo without              2% Sensoveil Soft
        conditioning agents         • Conditioner with
                                      2% Benchmark Silicone

                    Panel                       Sensory parameters
                                                Wet hair: Spreadability, Moisturization, Softness,
                    10 volunteers
                                                Combability, Untangle.
                                                Dry hair: Shine, Moisturization, Softness,
                                                Combability, Untangle.
Sensoveil Soft
 Salon Test
                               Wet Hair                                                                       Dry Hair
                              Cabelo úmido                                                                   Cabelo Seco
                              Spreadability
                               Espalhabilidade
                                  Spreadability
                                                                                                                Shine
                                                                                                                 Brilho
                                                                                                                  Shine

Moisturization
      Hidratação
            Hydration                                            Untangle
                                                                Desembaraço
                                                           Detangling
                                                                                   Hidratação
                                                                              Moisturization
                                                                                         Hydration                                        Untangle
                                                                                                                                         Desembaraço
                                                                                                                                    Detangling

                Maciez
                 Smoothness
          Softness                                    Penteabilidade
                                                         Combability
                                                  Combability
                                                                                                Smoothness                 Combability
                                                                                             Maciez
                                                                                      Softness                                     Combability
                                                                                                                                Penteabilidade

                        Sensoveil Soft      Dimethicone
                                              Benchmark silicone                                     Sensoveil Soft    Benchmark silicone
                                                                                                                      Dimethicone

   Sensoveil Soft has similar sensorial performance compared to Benchmark Silicone. However, it promotes
                                            excellent results of combability in wet hair.
Sensoveil Soft
Benefits
 Improves the texture of the formulation in the hair

Improves combability

Frizz reduction

Film formation without build-up effect

Repair after discoloration

Brightness and softness
Sensoveil Soft
Benefits

 Compliant to vegan claims

 Alternative for claims without silicones, without lanolin,
without lanolin derivatives

100% Bio-degradable

 China Compliant
Sensoveil Soft

Application
Shampoo: 0,1 to 0,5% (w/w)
Conditioner, Hair Mask, Ampoules, Leave-on and Male products: 1 to 2% (w/w)

Stability and compatibility
Solubility: Insoluble in water. Soluble in vegetable oils.

Heating: Avoid heating the product for prolonged periods at hight temperatures (70-80 ºC or
158 - 176ºF).
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