2020 REDKEN ACCESS VIDEO CATALOGUE - C1 Internal use - Redken Professional

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2020 REDKEN ACCESS VIDEO CATALOGUE - C1 Internal use - Redken Professional
2020 REDKEN
ACCESS VIDEO
CATALOGUE

         C1 Internal use
2020 REDKEN ACCESS VIDEO CATALOGUE - C1 Internal use - Redken Professional
TABLE OF CONTENTS

HAIRCOLOR                                                              3
BREWS                                                                24
BUSINESS                                                             27
DESIGN                                                               30
FINISHING                                                            34
HAIRCARE                                                             52
PRINCIPLES                                                           56
STYLING                                                              63
TEXTURE                                                              68

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                                        C1 Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY    ACCESS LINK
HAIRCOLOR
                              Watch and learn as we explain the
                              Redken 5th Avenue Balayage
                              technique and how to use various                                 5TH AVENUE BALAYAGE
5TH AVENUE BALAYAGE TECHNIQUE                                                       BLONDING
                              points of light to create sun kissed                             TECHNIQUE | REDKEN
                              looks.

                                        In this video, Redken Artist Lori Zabel
                                        will show you how to use the
                                        Babylights Technique to customize a                    BABYLIGHTS TECHNIQUE |
BABYLIGHTS TECHNIQUE                                                                BLONDING
                                        look to mimic the soft, sun kissed                     REDKEN
                                        tones your client had as a child.

                                        Learn from Kris Sorbie how to
                                        customize your balayage application
BALAYAGE EXCLUSIVE                                                                             BALAYAGE EXCLUSIVE ADVANCED
                                        using advanced techniques.                  BLONDING
ADVANCED TECHNIQUE                                                                             TECHNIQUE | REDKEN

                                        A Base Break is a service used to
                                        subtly lighten a clients’ natural base
                                        before a Highlight or Balayage
                                        service. In this episode we'll                         BASE BREAK TECHNIQUE |
BASE BREAK TECHNIQUE                                                                BLONDING
                                        demonstrate how you can achieve a                      REDKEN
                                        softer base for custom color results.

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                                                           #   C1 - Internal use
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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY    ACCESS LINK
                                        Balayage gives natural looking color,
                                        with softer, less noticeable regrowth.
                                        While there are many ways to
                                        Balayage, our video will demonstrate
                                        a Classic Balayage. Watch the step
                                        by step application for precise                        CLASSIC BALAYAGE - TECHNIQUE |
CLASSIC BALAYAGE - TECHNIQUE                                                        BLONDING
                                        methods of sectioning, selecting                       REDKEN
                                        strands and the actual painting, to
                                        create a perfect application with
                                        repeatable results.

                              For clients who are looking for natural
                              looking haircolor, Balayage is often
                              the best choice. Clients are often
                              looking to add brightness, customized
                                                                                               FACE FRAME BALAYAGE
FACE FRAME BALAYAGE TECHNIQUE to their skin tones around the face. In               BLONDING
                                                                                               TECHNIQUE | REDKEN
                              this video, you will learn how to create
                              the perfect face-framing balayage.

                               Redken Artist Justin Isaac
                               demonstrates Flat Brush Balayage,
FLAT BRUSH BALAYAGE - ADVANCED an advanced balayage technique that                             FLAT BRUSH BALAYAGE -
                                                                                    BLONDING
TECHNIQUE                      is perfect for shorter lengths.                                 ADVANCED TECHNIQUE | REDKEN

                                        Learn Redken's approach to Global
                                        Blonding and take your blonde clients                  GLOBAL BLONDE APPLICATION |
GLOBAL BLONDE APPLICATION                                                           BLONDING
                                        to new heights!                                        REDKEN

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                           CATEGORY    ACCESS LINK
                                        In this video, we will introduce you to
                                        a fun, new Modern Variation of
                                        Balayage. This method takes away
                                                                                                MODERN BALAYAGE TECHNIQUE |
MODERN BALAYAGE TECHNIQUE               some of the mystique, and gives you          BLONDING
                                                                                                REDKEN
                                        confidence with guaranteed results.

                                        In this Episode we will show you how
                                        to create the perfect Ombre as well
                                        as give some hot tips on how to
OMBRE TECHNIQUE                         create a seamless transition and a           BLONDING   OMBRE TECHNIQUE | REDKEN
                                        symmetrical placement throughout
                                        the entire head.

                                        In this episode this video we'll show
                                        you how to get those natural, sun-
                                        kissed highlights that float just on the
                                                                                                SURFACE BALAYAGE TECHNIQUE |
SURFACE BALAYAGE TECHNIQUE              surface. Your clients are asking for it,     BLONDING
                                                                                                REDKEN
                                        and we’ll show you how to do it.

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                                                            #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                           CATEGORY     ACCESS LINK
                                        Swerve Balayage is where it's at. This
                                        technique is wonderful for all wavy
                                        hair types. Learn how to enhance
                                        light refection, and create dimension
                                        throughout the fabric of the waves.
                                        Watch Redken Artist Lori Zabel take                      SWERVE BALAYAGE TECHNIQUE |
SWERVE BALAYAGE TECHNIQUE                                                            BLONDING
                                        you on a swerve journey, as if you're                    REDKEN
                                        rippling through a puddle- learning to
                                        analyze each wave to achieve the
                                        best swerve result for your client.

                                        In this video you will learn how to
                                        achieve a traditional balayage
                                        application; Points of light; Saturation                 TRADITIONAL BALAYAGE |
TRADITIONAL BALAYAGE                                                                 BLONDING
                                        of product; Balayage sectioning;                         REDKEN
                                        Proper brush technique.

                                        Discover Shades EQ Pastels with
BLAST OF COLOR                          Redken Artist Justin Isaac.                  HAIRCOLOR   BLAST OF COLOR | REDKEN

                                        In this video you will learn about
                                        Blonde Idol, Redken's high lift
BLONDE IDOL - PRODUCT                   conditioning color cream, and the                        BLONDE IDOL - PRODUCT
                                                                                     HAIRCOLOR
KNOWLEDGE                               different ways it can be used to                         KNOWLEDGE | REDKEN
                                        achieve a variety of blonde results.

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                                                            #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY     ACCESS LINK
                                        Tips For Building A Color Correction
BUILDING A COLOR CORRECTION                                                                    BUILDING A COLOR CORRECTION
                                        Business with the Midlight™
BUSINESS WITH THE MIDLIGHT™                                                                    BUSINESS WITH THE MIDLIGHT™
                                        Technique| Redken Brand                    HAIRCOLOR
TECHNIQUE BRAND AMBASSADOR                                                                     TECHNIQUE| REDKEN BRAND
                                        Ambassador Matt Rez
MATT REZ                                                                                       AMBASSADOR MATT REZ
                                        Only Redken, the leader in salon
                                        haircolor in the US, could take your
                                        color results to this dimension! Watch
CHROMATICS - PRODUCT                    this video to learn about Redken                       CHROMATICS - PRODUCT
                                                                                   HAIRCOLOR
KNOWLEDGE                               Chromatics, it's unique ammonia-free                   KNOWLEDGE | REDKEN
                                        formula, and ODS technology.

                                        In this video you will learn proper
                                        formulation; mixing and processing;
                                        Traditional vs. American Level
                                        System; different application
                                        methods; understanding different                       CHROMATICS AND ULTRA RICH |
CHROMATICS AND ULTRA RICH                                                          HAIRCOLOR
                                        color finishes; traditional virgin                     REDKEN
                                        application info; understanding
                                        different alkali sources (MEA vs.
                                        Ammonia).

                                        Watch and learn how to create a
                                        beautiful end result using Shades EQ
COLOR BLAST                                                                        HAIRCOLOR   COLOR BLAST | REDKEN
                                        Pastels.

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                                                          #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY     ACCESS LINK
                                        In this Episode you will learn how you
                                        can combine two different tones of
                                        haircolor to create a third new tone                   COLOR BLUR TECHNIQUE |
COLOR BLUR TECHNIQUE                                                               HAIRCOLOR
                                        with Redken's exclusive Blur Brush.                    REDKEN

                                        Color Fusion is a modern, permanent
                                        color cream that delivers healthy-
                                        looking, multi-dimensional results.
COLOR FUSION - PRODUCT                  Watch this video to learn more about                   COLOR FUSION - PRODUCT
                                        this pillar in Redken's permanent          HAIRCOLOR
KNOWLEDGE                                                                                      KNOWLEDGE | REDKEN
                                        haircolor portfolio and how to use it
                                        effectively.

                                        In this video you will learn proper
                                        formulation; Mixing and Processing;
                                        Traditional vs. American Level
COLOR FUSION (INCLUDES COOL             System; Different application                          COLOR FUSION (INCLUDES COOL
                                        methods; Understanding different           HAIRCOLOR
FUSION LAUNCH)                                                                                 FUSION LAUNCH) | REDKEN
                                        color finishes; Modern virgin
                                        application info

                                        Watch as Redken Artist Justin Isaac
                                        shares with you all the reasons why
                                        he loves Color Fusion Super Glow to                    COLOR FUSION SUPER GLOW |
COLOR FUSION SUPER GLOW                                                            HAIRCOLOR
                                        create luminous, reflective shades on                  REDKEN
                                        dark bases.

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                                                          #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY     ACCESS LINK
                              In this video Redken Artist George
COLOR GELS LACQUERS - READING Garcia explains how to read the Color                            COLOR GELS LACQUERS -
                                                                                   HAIRCOLOR
THE LABEL                     Gels Lacquers labels.                                            READING THE LABEL | REDKEN

                                        George Garcia, Redken Artist, breaks
                                        down Color Gels Lacquers
COLOR GELS LACQUERS -                                                                          COLOR GELS LACQUERS -
                                        formulation guidelines and how to          HAIRCOLOR
FORMULATION                                                                                    FORMULATION | REDKEN
                                        work with undertones.

                                        In this video watch as George Garcia,
                                        Redken Artist, explains how to cover
COLOR GELS LACQUERS - GRAY                                                                     COLOR GELS LACQUERS - GRAY
                                        gray using Color Gels Lacquers.            HAIRCOLOR
COVERAGE GUIDELINES                                                                            COVERAGE GUIDELINES | REDKEN

                              In this video, you will learn all about
                              Color Gels Lacquers to include
COLOR GELS LACQUERS - PRODUCT                                                                  COLOR GELS LACQUERS -
                              usage, mixing/processing, and                        HAIRCOLOR
KNOWLEDGE                                                                                      PRODUCT KNOWLEDGE | REDKEN
                              formulation.

                              In this video you will learn proper
                              formulation; mixing and processing;
                              Traditional vs. American Level
COLOR GELS LACQUERS (INCLUDES System; different application                                    COLOR GELS LACQUERS
                                                                                   HAIRCOLOR
NN LAUNCH)                    methods; understanding different                                 (INCLUDES NN LAUNCH) | REDKEN
                              color finishes; traditional virgin
                              application info.

< BACK TO MENU

                                                          #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        The Color Gels Lacquers Ash Brown
                                        family provides ultra-cool coverage on
                                        all percentages of gray. In this video,
                                        Redken Artist George Garcia tells you
COLOR GELS LACQUERS ASH                 everything you need to know about                       COLOR GELS LACQUERS ASH
                                        this game-changing family and how           HAIRCOLOR
BROWN FAMILY                                                                                    BROWN FAMILY | REDKEN
                                        you can use it to provide the coolest
                                        coverage results possible with ease.

                                        In this video Redken Artist George
                                        Garcia shares with you why he loves
                                        the Color Gels Lacquers NN family
                                                                                                COLOR GELS LACQUERS NN
COLOR GELS LACQUERS NN FAMILY           and why how you can use it to               HAIRCOLOR
                                                                                                FAMILY | REDKEN
                                        achieve ultra saturated looks with
                                        exceptional gray coverage.

                                        In this video, Redken Artist George
                                        Garcia shows you how to use Color
                                        Gels Lacquers on Zone 1 in
                                        conjunction with a Balayage                             COPPER COLOR MELT TECHNIQUE
COPPER COLOR MELT TECHNIQUE                                                         HAIRCOLOR
                                        technique on Zones 2-3 to achieve a                     | REDKEN
                                        look that provides saturated
                                        coverage, dimension, and shine.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY     ACCESS LINK
                                        The Cover Fusion Natural Ash Brown
                                        family provides ultra-cool coverage on
                                        clients with 50-100% gray. In this
                                        video, Redken Artist George Garcia
                                        tells you everything you need to know
COVER FUSION NATURAL ASH                                                                       COVER FUSION NATURAL ASH
                                        about this game-changing family and        HAIRCOLOR
BROWN FAMILY                                                                                   BROWN FAMILY | REDKEN
                                        how you can use it to provide the
                                        coolest coverage results possible with
                                        ease.

                                        The Scratch Color technique is
                                        complimenting and balancing to the
                                        curly fabric of your client. When
                                        watching Redken Artist George
                                        Garcia, learn how to utilize the color
                                        board while applying this technique.
                                        While using two formulas, gain the                     CURLY COLOR TECHNIQUE |
CURLY COLOR TECHNIQUE                   how's and why's of creating a              HAIRCOLOR
                                                                                               REDKEN
                                        foundation for your scratch technique
                                        to fall on. Watch how George sweeps
                                        you along with the scratch technique
                                        that is certain to enhance the points
                                        of light on your curly clients locks.

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                                                          #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        When you have needs such as
                                        correcting, refreshing, toning or
                                        blending, your choice should be a
DEMI PERMANENT HAIRCOLOR -              demi-permanent brand. In this video,                    DEMI PERMANENT HAIRCOLOR -
                                                                                    HAIRCOLOR
PRODUCT KNOWLEDGE                       learn about Redken's demi-                              PRODUCT KNOWLEDGE | REDKEN
                                        permanent haircolor portfolio and how
                                        to use them confidently.

                                        Learn how to create dimension on
                                        your brunette clients by watching this
                                        step by step video. Redken Artist
                                                                                                DIMENSIONAL BRUNETTE |
DIMENSIONAL BRUNETTE                    Tara Gardiner will you take you             HAIRCOLOR
                                                                                                REDKEN
                                        through this highlighting technique.

                               Watch as Redken Artist George
                               Garcia talks about Chromatics Ultra
                               Rich and why he believes that it is                              DISCOVER CHROMATICS ULTRA
DISCOVER CHROMATICS ULTRA RICH                                                      HAIRCOLOR
                               such an integral part of the Redken                              RICH | REDKEN
                               haircolor portfolio.

                                        From the East side to the West side
                                        watch Sean Godard show you how to
                                                                                                EAST SIDE WEST SIDE TECHNIQUE
EAST SIDE WEST SIDE TECHNIQUE           give your clients the flavor of both        HAIRCOLOR
                                                                                                | REDKEN
                                        sides of the city.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                           CATEGORY     ACCESS LINK
                                        Efficient Color Corrections with the
                                        Midlight™ Technique | Redken Brand                       EFFICIENT COLOR CORRECTIONS
EFFICIENT COLOR CORRECTIONS
                                        Ambassador Matt Rez                                      WITH THE MIDLIGHT™ TECHNIQUE
WITH THE MIDLIGHT™ TECHNIQUE                                                         HAIRCOLOR
                                                                                                 | REDKEN BRAND AMBASSADOR
BRAND AMBASSADOR MATT REZ
                                                                                                 MATT REZ

                                        Do you want to learn way to preserve
                                        your clients hair? Watch Redken
                                        Artist Sean Godard apply Flash Lift
                                        Bonder Inside to brighten up blonde
FOILAGE WITH SEAN                       while keeping the integrity of the hair.     HAIRCOLOR   FOILAGE WITH SEAN | REDKEN
                                        This video will include pre and post
                                        haircare regiments.

                              Watch Redken Redken Brand
MIDLIGHT™ TECHNIQUE WITH      Ambassador Matt Rez Demonstrates                                   MIDLIGHT™ TECHNIQUE WITH
REDKEN BRAND AMBASSADOR, MATT the Midlight™ Technique                                HAIRCOLOR   REDKEN BRAND AMBASSADOR,
REZ                                                                                              MATT REZ

                                        Discover Redken's Modern Virgin
                                        application, whether you prefer a bowl
                                        and brush or bottle, we have a                           MODERN VIRGIN APPLICATION |
MODERN VIRGIN APPLICATION                                                            HAIRCOLOR
                                        method that's right for the haircolor                    REDKEN
                                        brand you select

                                Gray Coverage Technique with
                                Babylights using Cover Fusion and
                                                                                                 NEW FACES OF GRAY – MEET
NEW FACES OF GRAY – MEET FARIDA Flash Lift Bonder Inside by Redken                   HAIRCOLOR
                                                                                                 FARIDA | REDKEN
                                Brand Ambassador, Daniel Mora.

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                                                            #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY     ACCESS LINK
                                Gray Coverage Technique with
                                Babylights using Cover Fusion and
                                                                                               NEW FACES OF GRAY - MEET
NEW FACES OF GRAY - MEET LAURIE Flash Lift Bonder Inside by Redken                 HAIRCOLOR
                                                                                               LAURIE | REDKEN
                                Brand Ambassador, Daniel Mora.

                                        Gray Coverage Technique using
                                        Cover Fusion by Redken Brand
                                                                                               NEW FACES OF GRAY - MEET
NEW FACES OF GRAY - MEET SARA           Ambassador, Daniel Mora.                   HAIRCOLOR
                                                                                               SARA | REDKEN

                                        Watch Redken Artist Justin Isaac and
                                        learn how to add brightness and
                                        dimension with Flash Lift Bonder
PASTEL BOB                                                                         HAIRCOLOR   PASTEL BOB | REDKEN
                                        Inside followed by SEQ for incredible
                                        shine result.

                              Redken offers a haircolor portfolio
                              that meets the needs of every client
                              and exceeds the expectations of
                              every stylist. In this episode discover
PERMANENT HAIRCOLOR - PRODUCT                                                                  PERMANENT HAIRCOLOR -
                              what makes Redken Permanent                          HAIRCOLOR
KNOWLEDGE                                                                                      PRODUCT KNOWLEDGE | REDKEN
                              haircolor an ideal choice for all of your
                              permanent haircolor needs.

                                        Watch Redken Artist Tara
                                        Abramowicz apply City Beats to
PLACED PASTELS                                                                     HAIRCOLOR   PLACED PASTELS | REDKEN
                                        create a pastel flare.

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                                                          #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        In this video you will learn different
PRINCIPLES OF HAIRCOLOR VIDEO           dye systems, oxidation, alkalinity vs.                  PRINCIPLES OF HAIRCOLOR VIDEO
                                                                                    HAIRCOLOR
SERIES                                  acidity, composition of hair.                           SERIES | REDKEN

                                        In this video, Redken Artist George
                                        Garcia and Mizani Technical Director
                                        Evie Johnson partner to give their
                                        client a high impact yet natural
                                        looking platinum transformation with
                                        defined comb coils (texture type 6 /
                                        starting level 4). George applies
                                        Redken Flash Lift Bonder Inside to lift
                                        his client to a clean level 9. He then
                                        uses ultra-caring Redken Shades EQ
                                        Gloss to give a natural-looking
REDKEN X MIZANI: CHAMPAGNE              smudge at the root and flattering tone      HAIRCOLOR   CHAMPAGNE PLATINUM
PLATINUM                                through the ends. Evie reinvigorates
                                        the hair post-lightening, by infusing
                                        the hair with moisture using the
                                        Mizani Moisture Fusion system, and
                                        essential oils using Mizani 25Miracle
                                        Cream and 25Miracle oil. To achieve
                                        shiny, defined curls, Evie applies
                                        Mizani Foam Wrap before amplifying
                                        her client’s curls using a comb.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        In this video, Redken/Mizani brand
                                        ambassador Rachel Redd creates a
                                        blended yet dimensional lightened
                                        look on her client’s hair (texture type
                                        5 / starting level 4). Rachel uses
                                        Redken Flash Lift Bonder Inside and
                                        Shades EQ Gloss to provide
                                        maximum protection and shine for her
                                        client’s curls while lifting and toning.
                                        Rachel showcases the adaptability of
                                        this color service by giving her client
                                        two styling solutions – finger coils and
                                        thermal styling. In her finger coil
REDKEN X MIZANI: DIMENSIONAL            technique, Rachel first infuses the
                                        hair with moisture, using the Mizani        HAIRCOLOR   DIMENSIONAL BLONDE
BLONDE
                                        Moisture Fusion system, then gives
                                        an easy, lived-in end look using
                                        Mizani 25Miracle Nourishing Oil and
                                        Lived-In Finishing Spray. In her
                                        thermal styling technique, Rachel
                                        reaches for Mizani Thermasmooth
                                        system to ensure frizz-free results
                                        and heat protection, followed by
                                        25Miracle Milk and Lived-In Finishing
                                        Spray for shine, bounce and body.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                           CATEGORY     ACCESS LINK
                                        Secrets for Gray Coverage With
SECRETS FOR GRAY COVERAGE                                                                        SECRETS FOR GRAY COVERAGE
                                        Tracey Cunningham| Discover Cover
WITH TRACEY CUNNINGHAM|                                                              HAIRCOLOR   WITH TRACEY CUNNINGHAM|
                                        Fusion
DISCOVER COVER FUSION                                                                            DISCOVER COVER FUSION
                                        Learn more about Shades EQ Gloss
SHADES EQ GLOSS - FILL                  and how it can be used to fill hair prior                SHADES EQ GLOSS - FILL
                                                                                     HAIRCOLOR
GUIDELINES                              to a tint back service.                                  GUIDELINES | REDKEN

                                        The Shades EQ Gloss Ash Brown
                                        family provides ultra-cool results at
                                        levels 02, 04, and 06. In this video,
                                        Redken Artist George Garcia tells you
SHADES EQ GLOSS ASH BROWN               everything you need to know about                        SHADES EQ GLOSS ASH BROWN
                                                                                     HAIRCOLOR
FAMILY                                  this game changing family and how                        FAMILY | REDKEN
                                        you can use it to provide the coolest
                                        toning results possible for your
                                        darkest brunette clients.

                                        In this video Redken Artist Celene
                                        Dupuis tells you all about Redken's
SHADES EQ GLOSS LEVEL 10                new Shades EQ Gloss level 10                             SHADES EQ GLOSS LEVEL 10
                                                                                     HAIRCOLOR
SHADES                                  shades - 010N Delicate Natural and                       SHADES | REDKEN
                                        010VV Lavender Ice.

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                                                            #   C1 - Internal use
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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        Create top-trending haircolor shades
                                        such as mushroom brown and beige
                                        blonde with the Shades EQ Gloss
                                        Matte family! In this video Redken
                                                                                                SHADES EQ GLOSS MATTE FAMILY
SHADES EQ GLOSS MATTE FAMILY            Artist Blake Reed-Evans tells you all       HAIRCOLOR
                                                                                                | REDKEN
                                        about this new shade family and how
                                        to use it to achieve cool, yet natural
                                        results.

                                        Watch as Redken Artist Sean Godard
                                        explains the Shades EQ Natural Ash
SHADES EQ GLOSS NATURAL ASH             family explains best practices for                      SHADES EQ GLOSS NATURAL ASH
                                                                                    HAIRCOLOR
FAMILY                                  each shade in the range.                                FAMILY | REDKEN

                                        In this video Redken Artist Lindsey
SHADES EQ LEVEL 10 NEW 2020             Olson tells you all about Redken's                      SHADES EQ LEVEL 10 NEW 2020
                                        new Shades EQ Gloss level 10               HAIRCOLOR
SHADES: PRODUCT KNOWLEDGE                                                                       SHADES: PRODUCT KNOWLEDGE
                                        shades – 010P, 010T and 010GI.

                                        Shades EQ gives you healthy, shiny
                                        color with incredible conditioning
                                        and ultra-versatility. In this video,
                                        learn about what makes Shades EQ
                                                                                                SHADES EQ PRODUCT
SHADES EQ PRODUCT KNOWLEDGE             Gloss and Shades EQ Cream stylist's         HAIRCOLOR
                                                                                                KNOWLEDGE | REDKEN
                                        #1 choice when choosing a demi-
                                        permanent haircolor.

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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        Learn from Redken Artist, Lori Zabel
                                        and learn how diagonal placement
                                        effects your end color result. This
SIDE LIGHTS                             step by step will also include the use      HAIRCOLOR   SIDE LIGHTS | REDKEN
                                        of Flash Lift Bonder Inside.

                                        Color Strobing is a great way to allow
                                        the color to dance around those spiral
                                        locks. The idea is to create shadows
                                        and light to enhance dimension the
                                        same way one would use makeup to
                                        highlight and contour the face. Watch
SPIRAL COLOR STROBING                                                                           SPIRAL COLOR STROBING
                                        Redken Artist Justin Isaac as he            HAIRCOLOR
TECHNIQUE                                                                                       TECHNIQUE | REDKEN
                                        strobes his way through this
                                        technique. Justin will give you ways to
                                        compliment and enhance your clients
                                        spiral curls.

                                        Watch Redken Artist Lindsey Olson
                                        teach you a highlight technique that
                                        will accentuate client facial feature                   TEASY LIGHTS WITH LINDSEY |
TEASY LIGHTS WITH LINDSEY                                                           HAIRCOLOR
                                        while using Flash Lift Bonder Inside.                   REDKEN

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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                Our top industry experts are coming
                                together for the ultimate digital hair
                                color experience! Tune in for
THE REDKEN EXCHANGE LIVE - BACK business expertise and to learn color                           THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
TO BUSINESS COLOR EVENT         correction & express techniques that'll                         BACK TO BUSINESS COLOR EVENT
                                be in demand when salons reopen.

                                        Elevate your balayage coloring skills
THE REDKEN EXCHANGE LIVE -              and learn the finesse and craft of hair                 THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
BALAYAGE                                painting through multiple application                   BALAYAGE
                                        methods
                               Find out how to identify the right
                               products to use for the blonde you
                               want to achieve, and learn tricks, tips,
THE REDKEN EXCHANGE - BLONDING and salon proven formulas for                                    THE REDKEN EXCHANGE -
                                                                                    HAIRCOLOR
WITH SEAN AND LORI             lightening and glossing at every level.                          BLONDING WITH SEAN AND LORI
                               Discover gorgeous looks to help
                               every client lighten up!

                                        Maximize shorter hair color
                                        appointment times without
THE REDKEN EXCHANGE LIVE -                                                                      THE REDKEN EXCHANGE LIVE -
                                        compromising your work or the guest         HAIRCOLOR
COLOR AND BUSINESS                                                                              COLOR AND BUSINESS
                                        experience. Apply healthy habits that
                                        grow your business.
                                        Tackle the most common haircolor &
THE REDKEN EXCHANGE LIVE -              correction challenges. Find the                         THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
COLOR CORRECTION                        solution to every hair crisis                           COLOR CORRECTION

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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        Dare to be different with Shades EQ!
                                        This advanced color session
THE REDKEN EXCHANGE LIVE -              challenges you with creative                            THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
CREATIVE WITH SEQ                       color placement for subtle to dramatic                  CREATIVE WITH SEQ
                                        results.

                                        Get a grasp on express haircutting
THE REDKEN EXCHANGE LIVE -              and hair coloring techniques with high                  THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
COLORS AND SHAPES                       impact with George & Ruth.                              COLORS AND SHAPES

                                        Classic shapes reinvented. Diversity
                                        through color placement. Styles with
THE REDKEN EXCHANGE LIVE - CUT          hidden potential. Get up close with                     THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
AND COLOR                               Sam Villa and Justin Isaac.                             CUT AND COLOR

                                        Get a grasp on express haircutting
                                        and hair coloring techniques with high                  THE REDKEN EXCHANGE LIVE -
THE REDKEN EXCHANGE LIVE - CUT
                                        impact with Chris and Lori                  HAIRCOLOR   CUT AND COLOR WITH CHRIS AND
AND COLOR WITH CHRIS AND LORI
                                                                                                LORI

                                        Join Tara Abramowicz and Lori Zabel
THE REDKEN EXCHANGE LIVE -              as they share with you how to tone                      THE REDKEN EXCHANGE LIVE -
                                                                                    HAIRCOLOR
TONING WITH SEQ                         with Shades EQ Gloss.                                   TONING WITH SEQ

                                        Discover how to apply art and
                                        inspiration to master haircolor and
THE REDKEN EXCHANGE LIVE -              haircutting techniques and cultivate                    THE REDKEN EXCHANGE LIVE -
                                        today's creative clients as they return     HAIRCOLOR
UNDERGROUND EXPERIENCE                                                                          UNDERGROUND EXPERIENCE
                                        to the salon.

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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                            CATEGORY     ACCESS LINK
                                        Watch Justin Isaac take you through
                                        this hip technique, inspired by one of
TRIBECA TECHNIQUE                       the most desired areas in NYC--               HAIRCOLOR   TRIBECA TECHNIQUE | REDKEN
                                        Tribeca.

                                        In this video Redken Artist Sheree
                                        Knobel will tell you all about Redken's
                                        Violet Rose (VRo) Shade Family and
                                                                                                  VIOLET ROSE SHADE FAMILY |
VIOLET ROSE SHADE FAMILY                how you can use them to create                HAIRCOLOR
                                                                                                  REDKEN
                                        beautiful, cool rose shades on clients
                                        of all levels.

                                        Discover Why Gray Clients are Key to
                                                                                                  WHY GRAY CLIENTS ARE KEY TO
WHY GRAY CLIENTS ARE KEY TO             Building Your Clientele with Tracey
                                                                                                  BUILDING YOUR CLIENTELE |
BUILDING YOUR CLIENTELE |               Cunningham, Redken Brand                      HAIRCOLOR
                                                                                                  DISCOVER COVER FUSION |
DISCOVER COVER FUSION                   Ambassador
                                                                                                  REDKEN
                                        Learn how to use the built in
FLASH LIFT BONDER INSIDE -              measuring cup included with Flash                         FLASH LIFT BONDER INSIDE -
                                                                                      LIGHTENER
MEASUREMENT                             Lift Bonder Inside.                                       MEASUREMENT | REDKEN

                                        In this video, you'll learn how to
FLASH LIFT BONDER INSIDE -              measure, pour, and mix Flash Lift                         FLASH LIFT BONDER INSIDE -
                                                                                      LIGHTENER
POURING AND MIXING                      Bonder Inside                                             POURING AND MIXING | REDKEN

                                        Learn more about Flash Lift Bonder
                                        Inside, Redken's all-in-one lightener
                                        powder that protects the hair's bonds                     FLASH LIFT BONDER INSIDE |
FLASH LIFT BONDER INSIDE                                                              LIGHTENER
                                        and provides up to 8 levels of lift all in                REDKEN
                                        one step.

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education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        Flash Lift Pods Bonder Inside is the
                                        industry's first pre-dosed lightener
                                        with a bonder built in. In this video,
                                        Redken Artist Blake Reed-Evans
                                        shares with you everything you need
                                        to know about using this revolutionary
                                        new lightener. If you're an
                                        independent stylist looking for a                       FLASH LIFT PODS BONDER INSIDE
FLASH LIFT PODS BONDER INSIDE                                                       LIGHTENER
                                        space saving solution, a mobile stylist                 | REDKEN
                                        who values space-saving products for
                                        your kit, or a stylist who simply wants
                                        an easier way to measure & mix
                                        lightener, Flash Lift Pods Bonder
                                        Inside is an absolute must have.

                                        Are you curious to know how to
                                        properly mix Flash Lift Pods Bonder
                                        Inside? In this video watch as we
HOW TO MIX FLASH LIFT PODS              demonstrate how to properly mix                         HOW TO MIX FLASH LIFT PODS
                                                                                    LIGHTENER
BONDER INSIDE                           Flash Lift Pods Bonder Inside and                       BONDER INSIDE | REDKEN
                                        how easy this innovative lightener is
                                        to use.

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education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY   ACCESS LINK
BREWS
                                        Do you have clients who want to add
                                        more pepper to their salt? Introduce
                                        them to Redken Brews Color Camo!
                                        In 5-10 minutes you can provide them
                                        with an express Demi-permanent
                                        haircolor result that will grow out
BREWS COLOR CAMO                                                                     BREWS    BREWS COLOR CAMO | REDKEN
                                        softly and without any harsh lines of
                                        demarcation. It's a great option for
                                        clients who want to blend their gray
                                        without covering it completely.

                                        In this video, Redken Artist Adina
                                        Doss shares with you everything you
                                        need to know about Redken Brews
                                                                                              BREWS HIGH HOLD POMADE |
BREWS HIGH HOLD POMADE                  High Hold Pomade, the perfect choice         BREWS
                                                                                              REDKEN
                                        for clients who are looking for high
                                        hold with shine.

                                        Redken Brews High Hold Pomade
                                        provides high hold and is perfect for
                                        sleek or polished styles. In this video
BREWS HIGH HOLD POMADE SLEEK                                                                  BREWS HIGH HOLD POMADE
                                        watch as High Hold Pomade is used            BREWS
LOOK TUTORIAL                                                                                 SLEEK LOOK TUTORIAL | REDKEN
                                        to create a simple, sleek look that
                                        lasts all day.

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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY   ACCESS LINK
                                        Redken Brews High Hold Pomade
                                        provides high hold and is perfect for a
                                        variety of styles. In this video watch                BREWS HIGH HOLD POMADE
BREWS HIGH HOLD POMADE
                                        as High Hold Pomade is used to               BREWS    TEXTURED LOOK TUTORIAL |
TEXTURED LOOK TUTORIAL
                                        create a simple, lived in look that                   REDKEN
                                        lasts all day.

                                        In this video, learn how to use Brews
                                        Thickening Pomade and how it can
BREWS THICKENING POMADE                                                                       BREWS THICKENING POMADE
                                        easily create volume within a style.         BREWS
APPLICATION                                                                                   APPLICATION | REDKEN

                              In this video, learn how to use Brews
                              Thickening Spray and how it can
                                                                                              BREWS THICKENING SPRAY HOW
BREWS THICKENING SPRAY HOW TO easily create volume within a style.                   BREWS
                                                                                              TO | REDKEN

                                        In this video, Redken Artist and Male
                                        Grooming Expert Jamie DiGrazia tells
                                        you everything you need to know                       BREWS THICKENING SYSTEM |
BREWS THICKENING SYSTEM                                                              BREWS
                                        about the Redken Brews Thickening                     REDKEN
                                        System.

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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY   ACCESS LINK
                                        In this video, Redken Artist and Male
                                        Grooming Expert Jamie DiGrazia
BREWS THICKENING SYSTEM HOW-                                                                  BREWS THICKENING SYSTEM HOW-
                                        shares how to use the Redken Brews           BREWS
TO                                                                                            TO | REDKEN
                                        Thickening System.

                                        Do you have male clients with wavy
                                        hair? Watch this step by step haircut
FRESH HIM UP                            which also includes the use of a razor       BREWS    FRESH HIM UP | REDKEN
                                        for a clean finish.

                                        Watch as Redken Artist MJ Deziel
SHORT TEXTURED HAIRCUT                  demonstrates a few key techniques                     SHORT TEXTURED HAIRCUT
                                        involved this short textured haircut.        BREWS
TECHNIQUE BREWS                                                                               TECHNIQUE | REDKEN BREWS

                                        Do you have male clients with curly
                                        hair? Watch this step by step and
                                        learn how to reshape textured hair
TEXTURE RESHAPE                                                                      BREWS    TEXTURE RESHAPE | REDKEN
                                        along with detailing around the edges.

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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY    ACCESS LINK
BUSINESS
                                        Whether you’re a salon owner or a
                                        stylist, join us to discuss how to
THE REDKEN EXCHANGE - BACK TO           manage your business and your                          THE REDKEN EXCHANGE - BACK
                                                                                    BUSINESS
BUSINESS                                clientele today, so you’re prepared                    TO BUSINESS
                                        once your salon reopens

                                        Ready to take your business back?
                                        Join us to discuss how to manage
                                        your business and your clientele
THE REDKEN EXCHANGE - BACK TO           today, so you can come back                            BACK TO BUSINESS WITH LINDA
                                                                                    BUSINESS
BUSINESS WITH LINDA MACCHI              confident and prepared once your                       MACCHI
                                        salon reopens.

                                        Are you ready to take your business
                                        back? Whether you are a salon
                                        owner or a stylist join us to discuss
THE REDKEN EXCHANGE - BACK TO
                                        how to manage your business and                        BACK TO BUSINESS WITH LINDA
BUSINESS WITH LINDA MACCHI AND                                                      BUSINESS
                                        your clientele today, so you are                       MACCHI AND BRAYDEN PELLETIER
BRAYDEN PELLETIER
                                        prepared once your salon reopens.

                                        Ready to take your business back?
                                        Join us to discuss how to manage
THE REDKEN EXCHANGE - BACK TO           your business and your clientele
                                                                                               BACK TO BUSINESS WITH LINDA
BUSINESS WITH LINDA MACCHI AND          today, so you can come back                 BUSINESS
                                                                                               MACCHI AND TWYLA JANE
TWYLA JANE                              confident and prepared once your
                                        salon reopens.

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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY    ACCESS LINK
                                        Ready to take your business back?
                                        Join us to discuss how to manage
THE REDKEN EXCHANGE - BACK TO           your business and your clientele
                                                                                              BACK TO BUSINESS WITH LINDA
BUSINESS WITH LINDA MACCHI AND          today, so you can come back                BUSINESS
                                                                                              MACCHI AND WENDY BELANGER
WENDY BELANGER                          confident and prepared once your
                                        salon reopens.

                                        Whether you’re a salon owner or a
THE REDKEN EXCHANGE - BACK TO           stylist, join us to discuss how to                    BACK TO BUSINESS WITH LINDA
BUSINESS WITH LINDA MACCHI,             manage your business and your                         MACCHI, ADINA DOSS, BRAYDEN
                                                                                   BUSINESS
ADINA DOSS, BRAYDEN PELLETIER           clientele today, so you’re prepared                   PELLETIER AND MANDY
AND MANDY MCCULLOUGH                    once your salon reopens.                              MCCULLOUGH

                                        Maximize shorter hair color
                                        appointment times without
THE REDKEN EXCHANGE LIVE -                                                                    THE REDKEN EXCHANGE LIVE -
                                        compromising your work or the guest        BUSINESS
COLOR AND BUSINESS                                                                            COLOR AND BUSINESS
                                        experience. Apply healthy habits that
                                        grow your business.
                                        Colornomics will fast-track your
                                        growth and save you years of
                                        expensive trial and error in today’s
                                        market. Create color service menus,
THE REDKEN EXCHANGE LIVE -                                                                    THE REDKEN EXCHANGE LIVE -
                                        master your color consultation, and        BUSINESS
COLORNOMICS                                                                                   COLORNOMICS
                                        create money goals to better manage
                                        your time and clientele.

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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY    ACCESS LINK
                                Does your thinking create your
                                environment, or does your
                                                                                              THE REDKEN EXCHANGE LIVE -
THE REDKEN EXCHANGE LIVE - MIND environment create your thinking? In
                                                                                   BUSINESS   MIND POWER WITH JOHNNY
POWER WITH JOHNNY STELLATO      the face of adversity, tap into the
                                                                                              STELLATO
                                inner power we all possess.

                                        Maximize shorter haircutting and
                                        finishing appointment times without
THE REDKEN EXCHANGE - CUT AND           compromising your work or the guest                   THE REDKEN EXCHANGE - CUT
                                                                                   BUSINESS
BUSINESS                                experience. Apply healthy habits that                 AND BUSINESS
                                        grow your business.

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                                                          #   C1 - Internal use
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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY    ACCESS LINK
DESIGN
                                        Want to learn how to remove bulk
                                        with out compromising shape? Watch
                                        Redken Artist Lindsey Olson take you
                                        through some easy ways of how to
                                        create movement, and enhance the
                                        scratch color technique. Curly Cut                    CURLY CUT & FINISH TECHNIQUE |
CURLY CUT & FINISH TECHNIQUE                                                        DESIGN
                                        and Finish is all about creating some                 REDKEN
                                        more space for those curls to live in.
                                        This design is great for all types of
                                        curls and densities of hair.

                                        Do you have male clients with wavy
                                        hair? Watch this step by step haircut
FRESH HIM UP                            which also includes the use of a razor      DESIGN    FRESH HIM UP | REDKEN
                                        for a clean finish.

                                        Learn how to create a fresh shag with
                                        Redken Artist, Teresa Mockler. This
                                        step by step will include product use
FRESH SHAG                                                                          DESIGN    FRESH SHAG | REDKEN
                                        with Guts10 and Wind Blown 05.

                                        Learn how to create a bob with
ROUNDED BOB                             Redken Artist Jason Gribbin.                DESIGN    ROUNDED BOB | REDKEN

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                                                          #   C1 - Internal use
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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
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excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY   ACCESS LINK
                                        Watch this step by step tutorial on
                                        how to cut a shag with precision
                                        sectioning breakdown. Learn how to
SHORT SHAG                                                                           DESIGN   SHORT SHAG | REDKEN
                                        layer hair that looks like it's been
                                        razored but cut with shears.

                                        Are you looking to create a textured
                                        bob? Watch this step by step video to
TEXTURED BOB                                                                         DESIGN   TEXTURED BOB | REDKEN
                                        achieve that outcome.

                                        This step by step video will guide you
TEXTURED SHAG                           on how to create a textured shag.            DESIGN   TEXTURED SHAG | REDKEN

                                        Watch Redken Artist, Hugo Urias
                                        create a textured shag with fringe.
                                                                                              TEXTURED SHAG WITH FRINGE |
TEXTURED SHAG WITH FRINGE               This step by step will include               DESIGN
                                                                                              REDKEN
                                        precision point cutting.

                                        Maximize shorter haircutting and
                                        finishing appointment times without
THE REDKEN EXCHANGE - CUT AND           compromising your work or the guest                   THE REDKEN EXCHANGE - CUT
                                                                                     DESIGN
BUSINESS                                experience. Apply healthy habits that                 AND BUSINESS
                                        grow your business.

                                        Classic shapes reinvented. Diversity
                                        through color placement. Styles with
THE REDKEN EXCHANGE LIVE - CUT          hidden potential. Get up close with                   THE REDKEN EXCHANGE LIVE -
                                                                                     DESIGN
AND COLOR                               Sam Villa and Justin Isaac.                           CUT AND COLOR

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                                                           #   C1 - Internal use
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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                            CATEGORY   ACCESS LINK
                                        Get a grasp on express haircutting
                                        and hair coloring techniques with high                  THE REDKEN EXCHANGE LIVE -
THE REDKEN EXCHANGE LIVE - CUT
                                        impact with Chris and Lori                     DESIGN   CUT AND COLOR WITH CHRIS AND
AND COLOR WITH CHRIS AND LORI
                                                                                                LORI

                               Demonstrating fashion forward cutting
                               techniques,
                                                                                                THE REDKEN EXCHANGE LIVE -
THE REDKEN EXCHANGE LIVE -     Roger Molina & Brayden Pelletier will
                                                                                       DESIGN   CUTTING WITH ROGER AND
CUTTING WITH ROGER AND BRAYDEN bring looks inspired by street style,
                                                                                                BRAYDEN
                               music and culture to life!

                                        Take your skills to a higher level with
                                        two of the industry’s most
                                        phenomenal artists – Sam Villa and
                                        Chris Baran. Free your imagination,
                                        use your clippers and shears in new
THE REDKEN EXCHANGE LIVE -              ways, and explore non-                                  THE REDKEN EXCHANGE LIVE -
                                                                                       DESIGN
CUTTING WITH SAM & CHRIS                traditional cutting methods that deliver                CUTTING WITH SAM & CHRIS
                                        design trends that are spot-on and
                                        hot. You should a desire to max-out
                                        versatility and stretch your skills to the
                                        edge!

                                        Discover how to apply art and
                                        inspiration to master haircolor and
THE REDKEN EXCHANGE LIVE -              haircutting techniques and cultivate                    THE REDKEN EXCHANGE LIVE -
                                                                                       DESIGN
UNDERGROUND EXPERIENCE                  today's creative clients as they return                 UNDERGROUND EXPERIENCE
                                        to the salon.

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                                                            #   C1 - Internal use
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REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                         CATEGORY    ACCESS LINK
                                        Have you ever had a client with fine
                                        hair and had challenges creating
                                        graduation? Look no further as this
TUCKED BOB                                                                          DESIGN    TUCKED BOB | REDKEN
                                        step by step will teach you all the
                                        tools to achieve round graduation.

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                                                          #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
FINISHING
                                        In this video watch Redken Artist
                                        Cindy Duplantis show you how to
7 STEP ROMANTIC UPDO                    create a beautiful, romantic updo in        FINISHING   7 STEP ROMANTIC UPDO | REDKEN
                                        only 7 quick steps!

                                        Blow- dry tip - BACKCOMBING: Do
                                        know how to create maximum volume
                                        in your looks but want them to stay all
                                        day? Creating the perfect
                                        backcombing will help maintain and
                                                                                                BACK COMBING FINISHING TIP |
BACK COMBING FINISHING TIP              secure your perfect voluminous blow-        FINISHING
                                                                                                REDKEN
                                        dry. Watch this quick tip on how to
                                        create the perfect backcombing for
                                        maximum volume in any style.

                                        Sarah Bramham, Redken Artist,
                                        demonstrates how to achieve a beach
                                                                                                BEACH WAVE STYLING TUTORIAL |
BEACH WAVE STYLING TUTORIAL             wave style using Redken Triple Dry          FINISHING
                                                                                                REDKEN
                                        15.

                                        In this video you will learn how to
                                        recreate one of the many beautiful
                                                                                                BOHO BRAID RED CARPET STYLE |
BOHO BRAID RED CARPET STYLE             styles created for celebrities on the       FINISHING
                                                                                                REDKEN
                                        Red Carpet.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        Watch as we show you how to create
                                        an easy boho-style half up holiday
                                                                                                BOHO HALF UP HOLIDAY HAIR |
BOHO HALF UP HOLIDAY HAIR               hairstyle perfect for any party or          FINISHING
                                                                                                REDKEN
                                        event.

                               In this video you will learn how
                               to recreate one of the many beautiful
                                                                                                BRAIDED BUN FASHION WEEK
BRAIDED BUN FASHION WEEK STYLE styles created backstage at New York                 FINISHING
                                                                                                STYLE | REDKEN
                               Fashion Week.

                                        Watch Redken Artist, Sam Villa
                                        perform a step by step look creating a
                                        braided donut. Learn how to use
BRAIDED DONUT                           products Iron Shape 11 and Control          FINISHING   BRAIDED DONUT | REDKEN
                                        Addict 28 to achieve this look.

                                        In this video you will learn how
                                        to recreate one of the many beautiful
BRAIDED UPDO WITH VOLUME -                                                                      BRAIDED UPDO WITH VOLUME -
                                        styles created backstage at New York        FINISHING
FASHION WEEK STYLE                                                                              FASHION WEEK STYLE | REDKEN
                                        Fashion Week.

                                        Get the insider tip on what the
                                        experts are doing to create an
                                        alternative wave with your flat iron.
                                        These quick tips will help guide you                    BUMP WAVE FINISHING TIP |
BUMP WAVE FINISHING TIP                                                             FINISHING
                                        through the technique and share the                     REDKEN
                                        tips to getting consistency in each
                                        section.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        In this video you will learn how to
                                        recreate one of the many beautiful
DUTCH BRAID UPDO - RED CARPET                                                                   DUTCH BRAID UPDO - RED CARPET
                                        styles inspired by celebrities on the       FINISHING
HAIRSTYLE                                                                                       HAIRSTYLE | REDKEN
                                        Red Carpet.

                                        In this video you will learn how to
                                        recreate one of the many beautiful
FACE FRAMING BOHO BRAIDS - RED                                                                  FACE FRAMING BOHO BRAIDS -
                                        styles inspired by celebrities on the       FINISHING
CARPET HAIRSTYLE                                                                                RED CARPET HAIRSTYLE | REDKEN
                                        Red Carpet.

                                In this video you will learn how to
                                recreate one of the many beautiful
                                                                                                FAUX BOB - RED CARPET
FAUX BOB - RED CARPET HAIRSTYLE styles inspired by celebrities on the               FINISHING
                                                                                                HAIRSTYLE | REDKEN
                                Red Carpet.

                                        If you've ever wanted to have short
                                        hair but are afraid to make the
                                        commitment, this tutorial is perfect for
FAUX BOB WITH LOOSE WAVE                                                                        FAUX BOB WITH LOOSE WAVE
                                        you! In this video you will learn how to    FINISHING
TECHNIQUE                                                                                       TECHNIQUE | REDKEN
                                        create a faux-bob with loose waves.

                                        Heading to a festival and looking for
FESTIVAL HAIR CHUNKY BRAID              inspiration on how to style your hair?                  FESTIVAL HAIR CHUNKY BRAID
                                                                                    FINISHING
TUTORIAL                                Try this chunky braid!                                  TUTORIAL | REDKEN

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        If you're looking for a quick and easy
                                        hairstyle that is perfect for festival
                                        season, the Flat Iron Desert Waves
FESTIVAL HAIR FLAT IRON DESERT                                                                  FESTIVAL HAIR FLAT IRON DESERT
                                        look is perfect for you! Learn how to       FINISHING
WAVES                                                                                           WAVES | REDKEN
                                        create this easy style in just 5
                                        minutes.

                                        Get connected with the hot tips that
                                        will make you the finish authority
                                        behind the chair. To help create the
                                        perfect set every time watch this tip
FIGURE 6 FINISHING TIP                                                              FINISHING   FIGURE 6 FINISHING TIP | REDKEN
                                        on creating a perfect figure 6 and
                                        gaining maximum control on this
                                        technique.

                                        Get connected with the hot tips that
                                        will make you the finish authority
                                        behind the chair. Looking for some
                                        tips on how to get a natural looking
FIGURE 8 FINISHING TIP                  voluminous set? Watch how to do a           FINISHING   FIGURE 8 FINISHING TIP | REDKEN
                                        figure 8 and how to get better control
                                        to avoid loose curls and bent ends.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                          CATEGORY     ACCESS LINK
                                        Looking to create that vintage look for
                                        a special occupation? Get connected
                                        with the hot tips that will make you
                                        the finish authority behind the chair.
                                         Watch this quick tip demonstration
                                                                                                FINGER WAVE FINISHING TIP |
FINGER WAVE FINISHING TIP               how get better control of your wave in      FINISHING
                                                                                                REDKEN
                                        each section and the best way to
                                        secure your waves while they are
                                        setting.

                                        Learn the uses of thermal tools.
                                                                                                FINISHING WITH HOT TOOLS |
FINISHING WITH HOT TOOLS                                                            FINISHING
                                                                                                REDKEN
                                        Become the fashion authority and
                                        keep your clients up to date with the
                                        latest trends. Learn some hot tips on
                                        how to create a clean fishtail braid
                                                                                                FISHTAIL BRAID TECHNIQUE |
FISHTAIL BRAID TECHNIQUE                and alternatives to creating a more         FINISHING
                                                                                                REDKEN
                                        undone look depending on what your
                                        clients' personal style is.

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                                                           #   C1 - Internal use
GET REDKEN OBSESSED!
REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
Learning happens everywhere—in your salon, at an event or at the award-winning Redken Exchange on 5th Avenue. In this moment we are
excited to share Redken’s amazing education with you wherever you may be! Stay engaged with artists who will deliver inspiration,
education and motivation to you directly in the comfort of your home or wherever you are!

VIDEO TITLE                             VIDEO DESCRIPTION                           CATEGORY     ACCESS LINK
                                        Get connected with the hot tips that
                                        will make you the finish authority
                                        behind the chair. Watch this quick
                                        hot tool tip that will show you to how
                                        avoid getting bends and lines in the                     FLAT IRON FINISHING TIP |
FLAT IRON FINISHING TIP                                                              FINISHING
                                        hair when using a flat iron. You will                    REDKEN
                                        get the perfect look every time and
                                        can share with your clients so they
                                        can do get the look at home too.

                                        Hot tool tip -- FLAT IRON WAVE: Get
                                        the insider tip on what the experts are
                                        doing to create a loose soft wave with
                                        your flat iron. Watch these quick tips
                                                                                                 FLAT IRON WAVE TECHNIQUE |
FLAT IRON WAVE TECHNIQUE                on how to avoid getting lines in the         FINISHING
                                                                                                 REDKEN
                                        hair and maintaining the waves in
                                        each section.

                                        Get connected with the hot tips that
                                        will make you the finish authority
                                        behind the chair. Gaining control of
                                        the direction of the root area is key to
                                        the foundation of every blow-dry.
                                                                                                 FLAT WRAP BLOW DRY
FLAT WRAP BLOW DRY TECHNIQUE            Watch this quick blow-dry tip on how         FINISHING
                                                                                                 TECHNIQUE | REDKEN
                                        to do a flat wrap and how constant
                                        elevation and direction of airflow will
                                        get you the perfect low volume blow-
                                        dry.

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                                                            #   C1 - Internal use
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