Seriously Good News! - FY20 Media Kit eternity.news/mediakit - Eternity News
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Eternity | Media Kit FY2020
Seriously Good News!
FY20 Media Kiteternity.news/mediakit
1 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
From the editor
John Sandeman, Editor
I am sitting here suffering
from imposters syndrome. I
can’t believe that I have been
editing Eternity for almost
ten years – we started out in
because those people have
been united with him through
his son, Jesus.
You might point out that
these are not assumptions,
and Devonport to Darwin. The
thud of newsprint bundles
or the rustle of our smaller
envelope deliveries will still
be heard but increasingly it
October 2009. I am still the they are facts. And as a group will be pixels travelling at the
same person who was only of news hounds we like facts. speed of light to bring you
dreaming of starting a Christian We also like ads. One Eternity online, with podcasts
newspaper, with vague hopes reason is of course revenue. and video as well. I started to
for a website back then. I hope But also because having a say we are Tri-media, but in
we have stuck to our goal – to bunch of lively advertisers fact we are Quad-media.
make the good news work of is further evidence of God’s Those ideas were not a gleam
God in Australia visible to his good working in Australia. in my eye when I started
people and beyond. You are diverse, young, old, Eternity on my dining table.
There are a couple of fairly from multiple church and And only a vague hope that
heroic assumptions in there. community backgrounds, Christian organisations would
That God is real. That he does all evidence that God has see the value in Eternity
good things. And that those his people down under. You and use us to extend their
good things are observable give us credibility, in that you influence for God’s kingdom.
– generally in the lives of his are evidence that Eternity Well, seeing is believing they
people. is not bubble people, but say. I hope you have had a
And I have just realised that dynamically connected to all glimpse of Eternity – the real
I hid an extra assumption in sorts of ministries. This media one – through our work.
there – that he has people. kit will take us into the 2020s,
And from there we can reaching from Broome to John Sandeman
progress to the gospel, Brisbane, Canberra to Cairns Editor of Eternity
“ We continue this exciting deal for FY20 - if you buy a print sponsored page
and digital sponsored story for the same month, we will discount the price
by 25 per cent.”
2 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020 Eternity Eternity is published online daily and in print on the first Sunday of each month from February to December. The paper is delivered FREE to churches, schools, colleges, universities, charities, mission agencies, bookshops, cafés, retirement homes and other organisations on request. Published by Bible Society Australia, Eternity brings readers local and global news and commentary with a Christian world view aimed at encouraging them in their faith. Eternity assures Christians they are not alone, that God is active in Australia and bringing people into his kingdom. They are encouraged by the mission of our advertisers as well as our editorial content. 3 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Eternity Newspaper Audience
Eternity has been published since 2009 delivering 100,000 copies each
month to a mostly church-based audience. Advertisers have found
Eternity to be an effective way to move across denominational lines and
reach a general Christian audience.
Chur
REACH
300,000*
ch of
Catholic 2%
Chris
Pr
*Based on a readership
es
by
t 5%
survey that found copies
te
were handed out an
ria
n7
average of four times,
%
discounted for unread n
copies. glica
Pent An
ecost 33%
al 13
%
CHURCH
DISTRIBUTION DENOMINATIONS
100,000
%
11.5
er
20%
h
Ot
Bap
t
ist
HOUSE HOLD INCOME
HOUSEHOLD INCOME
100k + 20%
56k – 100k 39%
Under 55k 41%
4 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Eternity Digital Audience
Eternity is committed to providing daily positive news and stories that
inspire Australians as they explore life with Jesus. Our mobile and
social friendly Eternity digital service open the opportunity for selected
partners to feature their sponsored stories and digital ads.
Online audience analysis
Each month GENDER
Eternity reaches more than
300,000
Australians on social media and 48% 52%
the web.
Male Female
And sends more than
40,000
emails per month
AGE
18 to 24 10%
25 to 34 21%
35 to 44 22%
45 to 54 19%
55 to 64 15%
65+ 13%
5 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Digital - Sponsored story
BENEFITS
• Sponsored stories gain a high level of engagement as they are
presented in a similar format to editorial.
• Your story will be optimised for mobile, tablet and desktop
and with special publication as a Facebook “instant article”++
PLUS sponsored stories are promoted
to reach more people:
• Social Post: Eternity News on Facebook & Twitter.
• Your story will be included in our e-newsletter.
• Promoted at the bottom of 1 in 6 articles
on site for 30 days from publish date.
PRICING
(per month)
*excludes GST
1 month $3190*
6 months $2870*
12 months $2550*
There are a maximum of 5
sponsored stories per month.
These opportunities are
allocated on a first come first
served basis. Confirm your
slot now to guarantee your
desired month(s).
++ Eternity News is an approved Facebook instant article publisher
TIPS REPORTING REQUIREMENTS
You will receive • Article title*: max 10 words
• Profile or first person stories reports with • Story*: max 700 words
are more engaging and fit the Eternity’s • Lead image*: High-resolution landscape,
Eternity style digital reach 1000px wide minimum in 16:9 ratio
• Lively and attention grabbing and how many Caption and source details must be
headline people viewed provided for all images
• Video increases engagement and read your Optional URL link to source
with the story. Shorter videos story for the • Byline* - the story’s author (a person)
work better. period that it is • Video: Maximum length 3 mins, Vimeo
• Three to four images spread published. or Youtube (Using Vimeo will
throughout the story copy avoid Ads from Youtube.)
• Clear and singular call to ac- • 1-line caption
tion, limit number of links • Choice of your special action
(with details) (* compulsory)
6 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Digital - Advertising
BENEFITS
• Eternity News receives an average
audience of 100,000 people per month
• Your digital banner will appear on
mobile, tablet and desktop devices
PRICING (per month)
**excludes GST
Story Page Upper
[Your ad appears on 1 in 8 stories]
$1145** 1 mth
$1030** 6 mth p/m
$915** 12 mth p/m
Story Page Lower
[Your ad appears on 1 in 8 stories]
$545** 1 mth
$490** 6 mth p/m
$435** 12 mth p/m
px Home Page Upper
[Your ad appears exclusively]
$1145** 1 mth
$1030** 6 mth p/m
$915 ** 12 mth p/m
Home Page Lower
[Your ad appears exclusively]
$545** 1 mth
$490** 6 mth p/m
$435** 12 mth p/m
px
Ad Refresh: Change your ad creative during the run for
only $150 per additional creative.
State Specific Create: Vary creative for specific states
for only $150 per additional creative.
REQUIREMENTS
Please supply medium rectangle sized ads Please also supply a link to the
(MREC 300x250px) to be displayed on 1 in landing page of your choice
8 stories* on mobile and web. We accept alongside your artwork.
file formats JPG, PNG, GIF and HTML5
maximum 50kB. *excluding sponsored stories
You have the choice of upper or lower
position on the page, priced differently.
7 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Digital - Email Newsletter
BENEFITS
Your advertisement in our weekly E news updates is on board with one of the
fastest-growing subscriptions to Eternity. Using this as part of your promotional
mix allows you to be promoted in over 40,000 emails each month.
REQUIREMENTS PRICING (per month)
Please supply medium rectangle sized *excludes GST
ads (MREC 300x250px). We accept
file formats JPG, PNG maximum 50kB. 1 month $695*
Please note the change in format from 6 months $625* p/m
previous email newsletter banner 12 months $556* p/m
ads. Please also supply a link to the
landing page of your choice alongside $150 per creative refresh
your artwork. during the month
8 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Print - Ad Sizes
QUARTER
PAGE
FULL PAGE PORTRAIT
260 x 375
HALF PAGE
128 x 183
260 x 183
1 month $5900* 1 month $3015* 1 month $1850*
6 months $5305* p/m 6 months $2715* p/m 6 months $1670* p/m
12 months $4720*p/m 12 months $2405* p/m 12 months $1480* p/m
QUARTER
PAGE 1/8 LARGE STANDARD
LANDSCAPE LANDSCAPE 1/16
62 x 90
260 x 90 128 x 90
1 month $1850* 1 month $1100* 1 month $570*
6 months $1670* p/m 6 months $990* p/m 6 months $515* p/m
12 months $1480* p/m 12 months $880* p/m 12 months $460* p/m
CLASSIFIED CLASSIFIED CLASSIFIED
ADVERTISING ADVERTISING ADVERTISING
LARGE
SMALL MEDIUM 62 x 90
62 x 60
62 x 30
1 month $125* 1 month $255* 1 month $345*
6 months $115* p/m 6 months $230* p/m 6 months $315* p/m
12 months $100* p/m 12 months $205* p/m 12 months $275* p/m
*excludes GST
9 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit FY2020
Print - Special Feature
Special Feature sections
boost reader interest
Targeted special features on key topics
draw reader attention.
TOPICS
Our focus areas for FY20 at the
moment are:
• September - Education
• December - Charity/Missions
• June - Charity
Education Special Feature Example
Eternity plans to continue our popular Special Features in FY20. Advertisers responded well when we ran
four of them in FY19. The editorial copy will treat the topic in a generic way – having a sponsored page within
a special feature is a good opportunity to get a specific message about your ministry or organisation to an
audience primed to read more about the featured topic. But we are always keen to get tips about testimonies
that relate to the topic.
10 eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit FY2020
Print - Sponsored page
BENEFITS
NOVEMBER 2017
E 8
CBM SPONSORED PAGE
Love in action Sponsored pages are a great way to communi-
We live in interesting times. On
one hand we’re experiencing
unprecedented convenience –
Now, think of Regina, who must
complete this long journey with her
physical impairment. But CBM’s
cate your message to our readers. Stories will
be written by the advertiser on a topic close
cars with cameras, TV on demand, response is ready.
unlimited internet. CBM is positioned, across
And on the other hand – our Africa, to reach children most
world is in turmoil. We’re living in danger – those with chronic
during a time of devastating crises. hunger, disability, or from a family
to their heart. The advertising section may be
The scale of the famine in Africa is with a parent who has a disability.
on a scale so large that the United Our partners are busy providing
Nations is calling it the worst survival support to meet people’s
humanitarian crisis since 1945. basic needs. Support which
More than 20 million people are can include rice, cooking oil and
their own or these can be on-sold to your sup-
facing starvation and famine. medical screening.
Imagine, almost the entire CBM’s work is motivated by
population of Australia facing love. We are moved to action by
starvation. the words of our founder, Ernst
Across several African Christoffel, who dedicated his life
porters to help cover the cost of the page.
countries, drought has a choking to serve others.
grip on peoples’ lives and futures. He said, “The deed of love is
In many of these places, families the sermon that everyone can
rely on farming as a way of life. understand”.
People farm their land to grow It is this simple principle that
food for their family but also to drives us to reach out to those
sell produce to create income. most vulnerable in times of
Families use this money to pay for emergency.
school fees, purchase equipment While the situation is sobering
or farming supplies for their land, and the facts hard to comprehend;
and importantly plan for the future. Children in Ethiopia hold up water containers they bring to school each day to ensure there will be enough water. the good news is that we can be
PRICING
But consecutive failed rainy part of the solution.
seasons, combined with changing to make you feel hopeless; hidden or forgotten. nothing. You can be part of CBM’s
weather patterns, means millions it’s simply a real perspective People with disabilities. Regina was forced to travel five emergency response – your
are facing failed crops and this into the experiences of people People just like Regina from kilometres to get water to use. action can generate love, and give
results in no money to purchase living through incredibly difficult Zimbabwe. Regina has a physical It’s hard to put yourself in that people who are living in desperate
what they need to survive. times. impairment that makes it difficult to situation – not being able to turn need the hope that they are not
These children in Ethiopia are As you can imagine, aid and walk long distances. the tap on and have water run forgotten.
caught in the devastating famine. humanitarian agencies around the She, and her two children, were freely. Be part of love in action and
Their school has no water; so each
student must bring three litres of
water to ensure the school has
enough for the day.
Sharing this reality isn’t meant
world are responding to this huge
crisis.
But CBM’s response is
unique.
caught in a severe food crisis.
Regina had relied on her farm to
produce food for her family and to
help with income. But after three
Instead you have to pack up a
bucket, travel five kilometres, fill
your bucket up, and then travel
back. Anytime you needed more
share the sermon that everyone
understands.
Visit cbm.org.au/ActNow/donate
for more information or call our team
1 month $4620*
We look for those who are years of drought, she was left with water; day after day. on 131 226.
6 months $4155* p/m
Famine crisis in Africa: 12 months $3695* p/m
20 million risk starvation
*excludes GST
Sudan
Niger
South Ethiopia
Nigeria Sudan
Kenya Somalia
Malawi
REQUIREMENTS
• 600 – 700 words
With your help today, CBM will find children in the most
famine-devastated places, like Niger. Our long-standing
• ½ page ad
• High-resolution landscape image
teams there will provide vulnerable families with an
Emergency Package containing items like:
25 kilograms rice
• 1-line caption
10 kilograms cow pea (a local bean)
5 litres of oil.
Donate Now 131 226
cbm.org.au/ActNow/donate • 3-7 word article title
1,2 page.indd 1 23/10/2017 10:39:42 AM
Sponsored Page Example
2-Page Spreads
PRICING BENEFITS Spreads of 2 and 4 pages
1 month $9725* 2-page spreads provide ample are ideal for promoting
6 months $8755* p/m space to present your message in a major sponsor advertisers,
12 months $7780* p/m compelling way. catalogues, conference
*excludes GST notes, camp directories,
trade shows and expo
guides. Limited to one
4-Page Lift-Outs advertiser per issue.
PRICING BENEFITS Additional copies of
1 month $12150* 4-page lift-outs are a great way of Eternity can be delivered
6 months $10940* p/m obtaining maximum exposure for your to the advertiser/venue
12 months $9725* p/m financial outlay. You will be surprised for a small cost.
at how economical these can be.
*excludes GST
11 eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit FY2020
Print - Inserts
WEIGHT AND SPECIFICATIONS
STOCK WEIGHT DIMENSIONS
PAGES MINIMUM MAXIMUM MINIMUM MAXIMUM
SINGLE SHEET 120 gsm 180 gsm 210 mm x 148 mm 390 mm x 285 mm
4 – 6 PAGES 100 gsm 180 gsm 210 mm x 148 mm 390 mm x 285 mm
8 – 10 PAGES 80 gsm 120 gsm 210 mm x 148 mm 390 mm x 285 mm
12 – 16 PAGES 60 gsm 120 gsm 210 mm x 148 mm 390 mm x 285 mm
18 – 24 PAGES 54 gsm 80 gsm 210 mm x 148 mm 390 mm x 285 mm
Note: The fold must be situated on the longest side of the product, i.e. Insert 200mm x 180mm wide, 200mm must be the fold (spine of the product).
Basic and roll folds accepted. All other specifications available upon request.
FOLD SPECIFICATIONS
Four types of folds are acceptable for inserts – 4-page
fold, roll fold, French fold and gate fold. In the case of roll
fold and gate fold, the turned-back folds are to the inside 4-page Fold Roll fold French fold Gate fold
and within 20mm from the spine.
UNACCEPTABLE FOLDS
We cannot handle any insert with opposing sides open.
HANDLING OF INSERTS Concertina Map fold
Fold
All inserts are mechanically inserted and must comply with
the technical specifications and criteria outlined above.
PRICING Address and send inserts to:
14-19 cents per insert. Attention: Manager
Bundled papers only. Intellimail International
Minimum of 10,000 inserts. (Job number: Eternity MMM YYYY)
160 Fullham Road,
*excludes GST
Alphington VICTORIA 3078
Onserts
BENEFITS PRICING
Onserts may be any flat item placed on top of Contact us for a quote.
bundles. These are a great tool for getting a
new-release book or CD into the hands of church
pastors or organisational leaders who can
recommend them to their followers. Limited to
one advertiser per bundle.
12 eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit FY2020 Print - Design Specifications • Please supply artwork as a colour, High resolution print-ready PDF. • Supply with embedded fonts and images in process colour (CMYK). • Black colour should be single 100% black. (C=0, M=0, Y=0, K=100%) • Spot colour must be converted to process. • There should be no transparency in any supplied PDFs. Photos and graphics must be at least 300 dpi. • Maximum ink density should be 240%. • Reversed type should be bold enough to cope with coldset newsprint printing registration and dot gain. • Reversed/overprint type minimum 11pt. • Layout preferences will be accommodated on a first-come first-served basis and cannot be guaranteed. Loyalty discounts: 10% off 6 months of bookings, 20% off 12 months and 25% off total spend over $25,000 Premium advertising: 10% surcharge on pages 2 and 3 and back pages. State-based page advertising State editions carry editorial focused on their respective states, including state news and popular columnists. As well as regular advertising options, the state sections carry classified ads and paid events listings. Find out more by emailing advertising@eternitynews.com.au 13 eternitynews.com.au | advertising@eternitynews.com
Deadlines 2019/20
Print & Deadline
Print Digital
Digital On to submit In
Month Issue Inserts Material Material
Booking Digital to print Churches
Deadline Deadline
Deadline house
August 104 15 Jul 11 Jul 19 Jul 25 Jul 1 Aug 26 July 4 Aug
September 105 12 Aug 8 Aug 16 Aug 23 Aug 1 Sep 23 Aug 1 Sep
October 106 16 Sep 12 Sep 20 Sep 24 Sep 1 Oct 27 Sep 6 Oct
November 107 14 Oct 10 Oct 18 Oct 25 Oct 1 Nov 25 Oct 3 Nov
December/
108 11 Nov 7 Nov 15 Nov 22 Nov 1 Dec 22 Nov 1 Dec
February
January N/A N/A N/A N/A 13 Dec 1 Jan N/A N/A
February Digital 13 Jan N/A N/A 24 Jan 1 Feb N/A N/A
March/April 109 10 Feb 6 Feb 14 Feb 21 Feb 1 Mar 22 Feb 1 Mar
April Digital 14 Mar N/A N/A 25 Mar 1 Apr N/A N/A
May 110 13 Apr 9 Apr 17 Apr 24 Apr 1 May 26 Apr 3 May
June 111 18 May 22 May 14 May 25 May 1 Jun 29 May 7 Jun
eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit FY2020 Contact for bookings Please contact Wild Hive Studios Arda Cholakyan Mobile: 0456 754 105 Email: advertising@eternitynews.com Address: 100 Miller St, Sydney, NSW 2000 Creative Services Eternity are now offering In-House Creative Services for you and your message. Let us help you write your story, phrase your sponsored page, create your banner or advertisment, or shoot & edit your video. Contact Kaley.payne@biblesociety.org.au for more details. Terms and Conditions All advertising must comply with the Trade Practices Act and must not be misleading, false or deceptive. All advertisements are subject to the approval of the publisher, Bible Society Australia, and may be withdrawn without notice. Acceptance of artwork does not constitute approval to print or digital placement. Advertising agencies and advertisers accept full responsibility for the contents of all advertisements and agree to indemnify the publishers against any claim or proceeding arising out of the publication of the advertisements. Provision of the material or copy for publication constitutes acceptance by the advertiser and advertising agent of these conditions. Telephone instructions are accepted but the publisher is not liable for error or misunderstanding if instructions are not confirmed in writing prior to publication deadline. No responsibility is accepted by the publisher, proprietor or editor for the accuracy of details supplied in any advertisements appearing in Eternity. The publisher, proprietor and editor will not be liable for any loss caused by late publication, error or failure of an advertisement to appear. 14 eternitynews.com.au | advertising@eternitynews.com
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