Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
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Print + Online Media Information 2021 Advertising rate card no. 11 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Thomas Heusler Susanne Bretschneider Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 312 phone + 49 (0) 611 / 78 78 – 153 mobile + 49 (0) 173 / 291 55 35 thomas.heusler@springernature.com susanne.bretschneider@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
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available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Advertising rate card no. 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Newsletter Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 ATZ + MTZ Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . 10 The ATZ family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trade journal
Title portrait 1
1 Title: ATZheavyduty 10 Publishing company: Springer Vieweg
2 Brief description: The innovative technical periodical offers the entire Springer Fachmedien Wiesbaden GmbH
fascination of the commercial vehicle technology on Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
and off the road, on usual high standard. ATZheavyduty phone +49 (0)611 / 78 78 – 0
reaches readers far beyond the commercial vehicle www.springerfachmedien-wiesbaden.de
industry. Developers of construction and agricultural 11 Publisher: Dr. Johannes Liebl
machinery, commercial road vehicles and industrial 12 Advertising: Rouwen Bastian (Sales Management)
trucks are addressed as well as the wide range of phone +49 (0)611 / 78 78 – 399
industry suppliers. ATZheavyduty is a unique trade rouwen.bastian@springernature.com
journal for commercial vehicles, special vehicles and
mobile machinery in a booming market. It is published Thomas Heusler (Media Sales)
as a German-language print magazine and e-magazine phone +49 (0)611 / 78 78 – 312
as well as an English-language e-magazine under the thomas.heusler@springernature.com
title ATZheavyduty worldwide. 13 Editor: Dipl.-Ing. (FH) Andreas Fuchs (responsible Editor)
3 Target group: Suppliers and equippers, those involved in research, the phone + 49 (0) 611 / 78 78 – 323 | fax – 462
service industry, and the manufacture of engines and andreas.fuchs@springernature.com
machines, special vehicles and commercial vehicles Dr. Alexander Heintzel (Editor-in-Chief)
4 Frequency: 4 times a year phone + 49 (0) 611 / 78 78 – 342 | fax – 462
alexander.heintzel@springernature.com
5 Magazine size: 210 mm × 279 mm
14 Scope analysis: on request
6 Year of publication: 14th volume 2021
14 Content analysis
7 Subscription price: Yearly subscription of the editorial part: on request
Germany € 117 (incl. V.A.T. + p&p)
Foreign countries € 114.95 (excl. V.A.T. / incl. p&p)
Single issue € 34.40 (incl. V.A.T. + p&p)
8 Official journal of: –
9 Membership: –
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call +49 (0)611 / 78 78 – 312 (Thomas Heusler).
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects Special issues |
(AD, CD, PD)* 2021 annual editions, etc.**
Issue 1 HANNOVER MESSE Hanover 04/12–16 Drive train: Measuring and testing Mobile hydraulics:
AD 02/23/2021 Wiener Motorensymposium Vienna/AT 04/28–30 e.g. axles, brakes, diesel technology: e.g. axial piston machines,
CD 02/26/2021 Sensor + Test Nuremberg 05/04–06 engines, electric motors, measuring, testing and external gear machines,
PD 03/19/2021 transport + logistic Munich 05/04–07 gas engines, transmissions, monitoring systems, test radial piston motors, mobile
Ligna Hanover 05/10–14 hybrid drives, clutches benches, sensors, controls, hydraulic pumps
simulation software and gears, mobile
electronics, valves
Issue 2 VDI Dritev – Getriebe in Fahrzeugen Bonn 06/23–24 Road utility vehicles: Exhaust gas aftertreat- Simulation and test:
AD 05/20/2021 developments, trends and ment and emission con- e.g. simulation software,
CD 05/26/2021 innovations trol: e.g. CO2 reduction, test stands
PD 06/18/2021 DeNOx-catalyst, DOC, SCR,
particle filter, materials
Issue 3 IAA Pkw Munich 09/07–12 Construction machinery Mobile Automation: Transmissions: e.g. auto-
AD 08/06/2021 Internationale Zuliefererbörse Wolfsburg 10/05–07 and vehicles: drive control and regulation, matic, double-clutch trans-
CD 08/11/2021 ATZlive Expert forum Powertrain Hanau 10/26–27 developments, trends and automated driving, display missions, semi-automatic
PD 09/01/2021 innovations systems, operating ele- and hydraulic transmissions,
ments, data transmission, manual transmissions, con-
radio remote controls,HMI, tinuously variable transmis-
sensors sions, transfer cases, pre-
and post-shift transmissions
Issue 4 Agritechnica Hanover 11/14–20 Agricultural machinery: Drive and automation Engines: • P roduct innovations
AD 10/07/2021 sps – smart production solutions Nuremberg 11/23–25 developments, trends and technology: e.g. diesel engines, gas at the Agritechnica
CD 10/12/2021 ATZlive Heavy-Duty-, On- and Off-Highway Engines Rostock 12/01–02 novelties e.g. electric motors, engines, electric motors,
PD 11/02/2021 controls, converters, display hybrid drives
systems, data transmission,
radio remote controls,
sensor technology
* AD = Advertising deadline | CD = Copy deadline | PD = Publication date
** S pecial issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ / MTZ.
Further special issues and special subjects to be announced.
Regular columns: development | interviews | research | commentaries | product news 2
Conferences 2021
on current topics related to automotive and engine technology
January February June October Nov. / Dez.
The Powertrain 8th Int. Engine Automated Driving Expert forum Heavy-Duty-, On-
of Tomorrow Congress Powertrain: and Off-Highway
08. and 09. June Engines
27. and 28. January 23. and 24. February Charge Exchange and
Hanau Wiesbaden Emissions | Friction in 01. and 02. Dez.
near Frankfurt/Main Baden-Baden Drive and Vehicle |
7th Int. Rostock
Entire system ATZ Conference Simulation and
15th Int. MTZ Conference Testing 16th Int. MTZ Conference
Drive Systems PKW – NFZ – Fuels Large Engines
of the Future Joint event of 26. and 27. October
ATZlive and VDI Hanau
Grid Integration Wissensforum chassis.tech plus near Frankfurt/Main
+ Electrified Mobility
29. and 30. June
27. and 28. January
Munich
Hanau
near Frankfurt/Main 12 Int. Munich
th
Chassis Symposium
3rd Int. ATZ Conference
Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition
or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!
For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition)
phone + 49 (0) 611 / 78 78 – 320
elke.vanlon@springernature.com
3
Advertising rate card no. 11, valid from 10/01/2020
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed German issue, the electronic ATZheavyduty worldwide and linking inside the German eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835
1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724
Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Picture gallery .jpg, .jpeg, .png, .bmp 500
Linking of your advertisement in both eMagazines
the German ATZoffhighway,
ATZheavyduty worldwide as well as the English ATZheavyduty worldwide
printed issue English
German eMagazine 4
German
Advertising rate card no. 11, valid from 10/01/2020
Trade journal
P
3 Advertisement formats and prices (prices in Euro)
Standard price list printed German issue without linking
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674
1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111
Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287
4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
(only in combination with printed advertisement)
Actual distributed circulation: 4,521 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
You can find our technical information and specifications for digital copy at
Picture gallery .jpg, .jpeg, .png, .bmp 500
www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Journal format: 210 mm wide × 279 mm long
Print space: 175 mm wide × 240 mm long
PDF download Link 250 Printing and binding methods: Offset, adhesive binding
Contact: Susanne Bretschneider
Type of advertising (File) format Price in € 1 (Ad Management)
phone + 49 (0) 611 / 78 78 – 153
1/1 page 4 colours 210 x 279 mm (wxh) 990* susanne.bretschneider@springernature.com
1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550*
*Price includes link 5
Trade journal
Advertising rate card no. 11, valid from 10/01/2020 P
2 Additional fees: Fixed enclosures: (no discounts available)
Placement: 2nd, 3rd and 4th cover pages 4c € 523 Per thousand up to 25 g, incl. gluing costs,
Binding placement requests € 523 applicable only with purchase of a 1/1 page ad € 210
Number of postcards on request
Colour: Fee for special colours: fee for Larger and heavier formats on request
each additional colour, price on request (also applies for product samples)
Format: Ads over the binding: 10 % of the b/w price
Island position ads: 60 % of the b/w price
Satellite position ads: 10 % of the b/w price 6 Contact:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
3 Discounts: Discounts apply to all additional fees: colour, placement Thomas Heusler (Media Sales)
and bleed fees. Discounts do not apply to special costs phone + 49 (0) 611 / 78 78 – 312
or additional technical costs. thomas.heusler@springernature.com
4 Columns: Job advertisements / business connections Page 4 7
Payment conditions: Payment within 10 days with 2% discount,
6 net within 30 days after invoice date.
15 % agency commission, agency status must be veri-
fied with the commissioning at the latest and in the
5 Special advertising Loose / fixed Inserts: (no discounts available) form of an excerpt from the German Trade Register
forms: 2-page € 4,075 (Handelsregister); valid for Germany: additional VAT
4-page € 6,158 applies to all prices listed; payment due: upon receipt of
These prices apply for paper weights up to 170 g. invoice.
Delivered untrimmed, trimming on request.
Banking information: Springer Fachmedien Wiesbaden GmbH
Enclosures: (no discounts available) Deutsche Bank Berlin
Loose, maximum size 203 mm × 272 mm Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Up to 25 g per thousand € 345 Swift/BIC: DEUTDEBB
Up to 30 g per thousand € 355 IBAN: DE09 1007 0000 0069 7003 00
Number of enclosures on request
Prices for heavier enclosures on request
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
6Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de
2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing,
binding methods: Offset, adhesive binding we don’t need proofs.
3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of the
Access information on request unchanged files are possible as a rule. However, we do
not offer a guarantee as to file availability.
E-Mail:
susanne.bretschneider@springernature.com 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts.
Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be
The name of the zip file should start with the journal submitted, the publisher will demand their immediate
name, followed by the issue and customer name. replacement. Should no suitable materials be submit-
4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the
version 1.3 for your document (no transparencies, quality the submitted materials allow.
please). Please add 3 mm at the edges in bleed 10 Contact: Susanne Bretschneider, Ad Management
advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 153
It is recommended to create double-page spreads susanne.bretschneider@springernature.com
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
7Special Publications 2021
Overview of the special publications 2021 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.
Make a targeted and non-distributive presentation of your current products and services to our readers.
We design individual offer packages for you according to your wishes and needs.
NEW: ATZextra Macher der Mobilität
Visions and Ideas for Tomorrow`s Mobility Deadlines essays + company portraits: 03/29/2021
Advertising deadline: 04/05/2021
2/1 pages company profile incl. 2/1 pages essay € 4,990 Copy deadline: 04/19/2021
1/1 page company profile incl. 2/1 pages essay € 3,990 Publication date: 05/28/2021
For the first time in high-quality Book format (178 x 254 mm).
Subject to change without notice. The standard price list on page 5 applies. About your different possibilities will be happy to inform you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.comInteract with your customers!
The webinars of ATZ and MTZ
Are you looking for a way to bring your products / services interactively and audiovisually closer to your (potential) customers?
Are you looking for a virtual, direct exchange with your customers? Then ATZ + MTZ‘s webinars are the right medium...
Content of the webinar package of ATZ + MTZ: After the webinar:
Before the webinar: • List of registered participants with evaluation
by industry and function
• Editorial announcement
on springerprofessional.de • Result of the online survey
• E-Direct mailings to potential participants • Publication of the webinar on
springerprofessional.de
• Technical and content consulting
• Performance report about the webinar
During the webinar: (average attention, participation rate, ...)
• Implementation of the online survey of all
participants including your preferred question Optional possibilities:
• Digital recording of the webinar for publication Moderation / co-moderation by a specialist editor
on our/our event website and LinkedIn and Xing campaign
on springerprofessional.de
• Technical supervision and organization
Our service: Package price € 4,500
Lead generation on springerprofessional.de incl. newsletter:
• Placement on springerprofessional.de in the area Automobil + Motoren CONTACT:
• 2 text ads in the newsletter Automobil + Motoren
Rouwen Bastian
(frequency of the newsletter two times a week to 20,578 subscribers) (Sales Management Automotive)
Valid for Germany: additional VAT applies to all prices listed. phone + 49 (0) 611 / 78 78 – 399
You can find our general terms and conditions at:r www.springerfachmedien-wiesbaden.de/en/media-sales/gtc rouwen.bastian@springernature.com
9Special forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
10The ATZ family: For technical and scientific content you can depend on
know-how for the entire automotive value creation chain
The technical magazine Bridges the gap between Trade journal for all Offers dependable spe-
for decision-makers in automotive and electro- commercial vehicle cialist information for
the automotive develop- nics developers working technology on and off decision-makers in the
ment and production in vehicle, drive-train, the road. fields of motor develop-
segment. component and systems ment and production.
development.
Combine and profit!
For more information on the various subject areas, please consult the respective media information.
We pay particular attention to technical advances, market innovations and special events:
For more information and a preview of the latest topics, just visit www.springerfachmedien-wiesbaden.de/en/media-sales 11Trade journal
Circulation and distribution analysis 2
4 Digital distribution:
1 Circulation
monitoring: – All printed issues of ATZheavyduty are also published in electronic form,
as well as in the digital library springerprofessional.de, which is used
2 Circulation analysis: average number of copies per issue in one year by an average of 0.27 million unique visitors per month.
(July 1 2019 – June 30 2020) (Source: AGOF daily digital facts 2020-06).
5 Article downloads:
Print run: 4,675 In the space of 12 months (March 2019 to February 2020) 2,989 ATZheavyduty
articles were downloaded from www.springerprofessional.de
Actual distributed circulati- of which, abroad: 145 (PDF downloads in the subscriber-only area, not including previews and
on (ADC): 4,521 HTML views). PDF downloads include advertisements.
Copies sold: 151 of which, abroad: 65
6 Distribution English eMagazine ATZheavyduty worldwide:
Subscription copies: 151 Member copies: 9
Individual sales: – Qualified circulation of 6,000 digital issues of ATZheavyduty worldwide
and the following geographical focus of distribution: USA, Germany,
Other sales: – Great Britain, Japan, France, China
Voucher copies: 4,370 (August 2020)
Reminder, archive and 154
record copies:
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 96.8 4,376
Foreign countries 3.2 145
Actual distributed circulation (ADC) 100.0 4,521
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
12Range overview Print + Digital
Springer Professional Springer Link
Unique User: 270,000 (full-text articles)
(AGOF daily digital facts 2020-06) ATZheavyduty:
8,859 Downloads
Comprehensive B2B coverage Artikel-Downloads
ATZheavyduty: 2,989 ATZheavyduty worldwide:
7,840 Downloads
With the communication channels of (March 2019 - Feb. 2020)
(each in 2019)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and executives in the
automotive industry in an up-to-date,
reliable and sustainable manner.
Print ATZheavyduty
With its unique combination of print and Print run: 4,675 copies worldwide
online, ATZheavyduty takes full account of ADC: 4,521 copies. (English-language eMagazine)
changes in the media. Subscription copies 7,819 PIs (2019)
The growing concentration on online as a (incl. eMagazine + archive):
151 copies
Print and more... additionally qualified circulation
of 6,000 digital copies (August 2019)
central channel of communication offers the
(ø Juli 2018 - Juni 2019)
highest possible performance within a pre-
dictable budget.
Our media - your advertising success!
Newsletter
Automobil + Motoren eMagazine
(German-language)
(German):
20,578 subscribers ATZheavyduty:
Automotive (English): 11.285 PIs
9,144 subscribers (2019)
(July 2020)
13Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/automobil-motoren (German)
springerprofessional.de/en/automotive (English)
2 Brief description: Our excellent editorial staff selects and summarises
the latest news in the areas research & development,
automotive & engine technology, electronic
engineering, production and commercial vehicles.
3 Target group: Decision-makers and engineers in the automotive
and supplier industry as well as engine construction
sectors all over the world.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Thomas Heusler (Media Sales)
phone + 49 (0) 611 / 78 78 – 312
thomas.heusler@springernature.com
For agencies: Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: on request
14Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 90 max. 120
Superbanner (big size) 728 × 90 90 max. 120
Skyscraper 120 × 600 90 max. 120
Wide skyscraper 160 or 200 × 600 90 max. 120
Medium rectangle 300 × 250 90 max. 120
Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120
120 × 600
Billboard 770 | 800 | 870 or 970 × 250 180 max. 120
Half page 300 × 600 180 max. 120
*
Background colouring on request.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register You can find our general terms and conditions at
(Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
applies to all prices listed; payment due: upon receipt of
invoice.
Information on special forms of advertising such as whitepapers,
advertorials, special topic newsletters, microsites, premium part-
nerships and much more is available on request.
15Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com
Redirects possible
3 Delivery deadline: Up to 5 business days before placement.
Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for
allowable file size is based on the file size of the each ad.
respective file(s).
The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note
particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any
should not exceed 25% on a currently configured stan- animations. These are not supported by all
dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated
of a website or starts to jerk, which can limit the usabili- newsletter banners.
ty of the website. Reducing the CPU load by reducing 5 Contact: Carmen Calvo-Zeller
the number of animated objects as well as the motion Ad Management
of animated objects can help. phone + 49 (0) 611 / 78 78 – 616
Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/en/
media-sales/data-delivery
16Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Automobil + Motoren (German)
Newsletter Automotive (English)
2 Brief description: The newsletters provide engineers and decision-
makers in the automotive industry with the latest news
on technology and developments in the branch in
english language, providing a compact and concise
overview of the latest events in this economic sector.
3 Target group: Decision-makers and engineers in the automotive and
supplier industry as well as engine construction sectors
all over the world.
4 Frequency: Automobil + Motoren:
2 × weekly, every Tuesday and Friday
Automotive: monthly
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Thomas Heusler (Media Sales)
phone + 49 (0) 611 / 78 78 – 312
thomas.heusler@springernature.com
6 Usage data: Automobil + Motoren: 20,578 subscribers
Automotive: 9,144 subscribers
(July 2020)
17Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter Automobil + Motoren (German) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 1,300 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,600 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 1,600 max. 45
Rectangle (gif or jpeg)* 300 × 250 1,600 max. 45
Newsletter Automotive (English) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 530 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 640 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 640 max. 45
Rectangle (gif or jpeg)* 300 × 250 640 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
15 % agency commission, agency status must be verified
with the commissioning at the latest and in the form of an
excerpt from the German Trade Register (Handelsregister);
valid for Germany: additional VAT applies to all prices listed;
payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
18A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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