Media-Information 2021 - Print. Digital. Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk - Krafthand
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Print. Digital.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Media-Information 2021
www.krafthand.de
Your contact persons
at the publishing house
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Torsten Schmidt Klaus P. Lang
Editor in Chief Head of Media Sales Print/Digital,
Media Sales WerkstattKatalog
+ 49 (0) 82 47/30 07-72 + 49 (0) 82 47/30 07-62
torsten.schmidt@krafthand.de klaus.lang@krafthand.de
Indexpage Indexpage
Media profile 03 Eye-catching advertising 20 Sebastian Hoffmann
Media Sales Print/Digital,
Publishing and circulation analysis 04 Informative advertising 22 Project Support Digital
Readership analysis 06 Advertorial in Topic-based Special 24 + 49 (0) 82 47/30 07-61
Topics and publication schedule 10 Digital rate card 26 sebastian.hoffmann@krafthand.de
Advertisement Rate Card 14 Content licensing 28
Digital products 18 Markenhelden 30
Maximilian Dodl
Media Sales Print/Digital
Krafthand Medien GmbH + 49 (0) 82 47/30 07-33
maximilian.dodl@krafthand.de
Walter-Schulz-Straße 1 · 86825 Bad Wörishofen
Phone +49 (0) 82 47 / 30 07-52 · Fax +49 (0) 82 47 / 30 07-76
anzeigen.kh@krafthand.de · www.krafthand.de
www.krafthand-medien.de · www.facebook.com/KrafthandMedien Dominik Tietze
Processing Manager
+ 49 (0) 82 47/30 07-52
you will also find this
media information online: www.krafthand.de dominik.tietze@krafthand.de
Media profile
KRAFTHAND – the independent specialist media concept
since 1927
KRAFTHAND – the independent specialist media concept
for the automotive trade. For 90 years, this technical journal
has served as a guide for automotive companies and
garage professionals.
18 issues
With 18 issues per year and supplementary digital channels,
KRAFTHAND is a consistent media concept offering
specialist information for the automotive trade.
Expertise
ur core content is provided directly in-house by our dedicated editoral staff. Our team
O
delivers high-quality editorial expertise in the areas of workshop practice, parts and systems,
automotive technology, specific legal obligations for garages, and business practices.
Media profile 02 I 03
Publishing and circulation analysis
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
1 Circulation
KRAFTHAND, one conception to set your advertisment objectives right.
Most powerful beyond all media channels.
Printed copies (in total) 20.083
KRAFTHAND-Magazine
Newsletter Subscribers 2.728
KRAFTHAND-Newsletter
Page Impressions (per month) 84.595
Krafthand.de
Facebook-Followers 3.420
Facebooksite KRAFTHAND
Status quo: August 2020
2 Regions by postal code 3 Analysis of circulation
Average circulation per issue within one year Average circulation per issue within one year
(July 1st 2019 – June 30th 2020) (July 1st 2019 – June 30th 2020)
Postal code Postal code
region 3 region 2
2.060 copies 1.864 copies Printed copies 20.261 copies
10,4 % 9,4 %
Total circulation (Npc*) 20.083 copies
Postal code Postal code
region 4 region 1
2.048 copies 1.460 copies
10,3 % 7,4 % Total net paid circulation 12.033 copies
Postal code Postal code
Free copies 8.050 copies
region 5 region 0
2.123 copies 1.876 copies
10,7 % 9,5 %
Remainer, file and checking copies 178 copies
Postal code Postal code
region 6 region 9
1.759 copies 2.123 copies
8,9 % 10,7 %
Postal code Postal code
4 Circulation control
region 7 region 8 Informationsgemeinschaft zur Feststellung
2.181 copies 2.307 copies der Verbreitung von Werbeträgern e. V.
11,0 % 11,6 %
Publishing and circulation analysis 04 I 05
Readership analysis
Company structural data
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
1 Type of workshop 2 Areas of activity
46,5 % Independent garages 92,6 % Vehicle electrics
15,0 % Single-brand garages 92,4 % Car garages
16,3 % Multi-brand garages 76,6 % Wheel and tyre dealers
14,5 % Workshop system operations 75,4 % Spare parts dealers
In-house workshops belonging to
4,8 % a private company or public body
70,5 % Accessories dealers
2,2 % Other sectors 68,0 % Cooperation with monitoring organisations
0,7 % Not specified 61,6 % Bodyword garages
49,1 % Car dealers
Source: KRAFTHAND readership analysis 2014 Multiple responses allowed
Summary: 97%
of the companies are automobile garages
Summary: 92 %
run their business as a car garage
3 Company size 4 Position in company
Owners (including tenants),
shareholders
52 %
Directors, operation
managers
18 %
1 – 9 employees Assistant to the
77 % managing director
1%
10 – 19 employees Workshop mangers
11 % 18 %
20 – 49 employees Custom service
6% managers
2%
50 – 99 employees Sales managers
3% 1%
100 employees Technical managers
or more 1%
2%
Customer service and
Not specified workshop employees
1% 4%
Others
2%
Not specified
1%
Source: KRAFTHAND readership analysis 2014
Readership analysis 06 I 07
Readership analysis
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
1 What makes KRAFTHAND special
We represent the aftermarket
KRAFTHAND is top-rated
in terms of readability
and recommendation. 74 %
KRAFTHAND’s readership is made up of loyal and regular
readers with an average subscription length of 9 years.
We have access
to decision-makers: 95% Each copy of KRAFTHAND
is read by
72,100 readers
of KRAFTHAND readers make decisions
on purchasing and investment.
on average..
2 Effective advertising
75.4 %
of KRAFTHAND readers agree,
87. 2 %
that companies who advertise in
Advertising KRAFTHAND are important suppliers
activation rates: on the market.
of KRAFTHAND readers are activated by
the advertisment and seek out the contact
channels of companies placing adverts.
Interested in
advertising:93.7%
of KRAFTHAND readers think that
KRAFTHAND contains interesting and
useful product advertisement.
Source: KRAFTHAND readership analysis 2014
Readership analysis 08 I 09
Areas of focus in 2021
At a glance
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Repair shop equipment Repair shop practice IT Repair shop planning
• Battery • Battery test Issues: 9-10, 17 and equipment
• Brakes • Brakes Edition: 9-10
• Testing • Testing
Lubricants and fuels
• Diagnostics • Diagnostics
• Offers Maintenance
• Driver assistance system • Driver assistance system
• Fuel • Car wash
• Lifting equipment • Chassis and steering
• Fluid management • Maintenance and treatment
• Lighting system • Clutch and transmission
• Hygiene in the repair shop
• Tools • Lighting system Issues: 8, 13-14, 17, 21 • Disinfecting vehicles
• Accident repair • Engine technology
• Cost-based repairs • Cost-based repairs Tasks: 5, 18-19
Tires and wheels
Issues: 1-2, 3-4, 6, 7, 8, 9-10 Issues: 1-2, 5, 6, 7, 8, 9-10, 11, • Installation, service, sales
11, 12, 13-14, 15, 16, 17, 18-19, 12, 15, 17, 18-19, 21, 22, 23-24 Special issue
Issues: 6, 9-10, 20
20, 21, 22, 23-24
Appears with
Replacement parts Body + paint
Issues 8 and 20
Climate control
• Filter equipment
• Exhaust aftertreatment
• Aftermarket
• Smart repair and spot repair Incoming Mobility
• Painting
• Service • Batteries The magazine for modern
• Accident repair mobility and drive concepts
• Brakes • Glass repair
Issues: 5, 7, 11, 17 •H Alternative drives in the repair shop
• DPF
Issues: 3-4, 5, 16, 18-19, 22 • Alternative drive technology in detail
• Clutch and transmission
• How the motor vehicle industry and
Appraiser • Engine parts/components auto retail can prepare for the new
• Services Classic cars mobility concepts
• HU • New service providers and concepts
• Training classes for car dealerships and repair shops
Issues: 3-4, 5, 7, 8, 9-10, 11,
Issues: 1-2, 9-10, 15, 17, 22 13-14, 15, 17, 18-19, 20, 22, 23-24 Edition: 6
Topics and Publication Plan 2021
(18 editions in a year, of that 6 double issues)
Print edition Online special
Trade Shows and
Issue Deadlines Topics
Special Promotions
1-2 PD23/01/21 • Diagnosis, Maintenance and Repair
• Chassis and Steering Technology
• Appraisal Services
▶ Enclosure: Bundesliga calendar –
January CD05/01/21 • Driver Assistance System in Service Second Half 2020/2021
3-4 PD13/02/21 • Fair value-based repairs
(parts, equipment, electronic repair,
• Lifting equipment
• Minor damage repair (smart repair and spot repair)
tasc, Düsseldorf
19/02/2021 –
February CD22/01/21 services) • Auto Glass Business 20/02/2021
5 PD06/03/21 • Climate control service
• Vehicle maintenance and treatment,
• Disinfecting vehicles /
Hygiene in the repair shop
March CD12/02/21 car wash • Service and technology for lighting systems
• Fair value-based repairs • Tire service and installation
6 PD27/03/21 (parts, equipment, electronic repair,
services)
• Classic Cars in der Repair Shop
▶ Planner 2021: (Online) Training and
Techno Classica, Essen
07/04/2021 –
March CD05/03/21 11/04/2021
• Tire/wheel sales (digital) Events/Trade Shows
7 PD10/04/21 • Climate control service • Brake service WERTVOLLE
MARKE
Special section:
Valuable brand
April CD19/03/21 • Filter equipment • Energy Management in the Vehicle powered by
KRAFTHAND
Online special
April • Seasonal Service Areas of Focus (Climate Control, Wheels/Tires, Spring Checkup)
April
Special issue: Incoming
8 PD24/04/21 • Diagnosis, Maintenance and Repair
• Engine technology and Components
• Lubricants and Fuels/Fluid Management
▶ Enclosure: Repair Shop Catalog 1/2021
Mobility (the magazine
for modern mobility
April CD01/04/21 • Exhaust aftertreatment
and drive concepts)
PD = Publication date · CD = Closing date
Topics and Publication Plan 2021 10 I 11
Topics and Publication Plan 2021
(18 editions in a year, of that 6 double issues)
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Print edition Online special
Trade Shows and
Issue Deadlines Topics
Special Promotions
• Repair Shop Special 2021: • Tire/wheel sales
9-10 PD15/05/21 Modern Repair Shop Planning
and Equipment
• Tire service and installation
THE TIRE, Cologne
18/05/2021 –
May CD23/04/21 • Appraisal Services
20/05/2021
• The Digital Service Handbook ▶ Enclosure: Soccer EM Calendar
10 PD05/06/21 • Fair value-based repairs
(parts, equipment, electronic repair,
• Driver Assistance System in Service
• Climate control service
June CD12/05/21 services) • Minor damage repair (smart repair and spot repair)
12 PD26/06/21 • Chassis and Steering Technology
• Brake Service
• Service for RVs,
Car/Camper Trailers
June CD04/06/21 • Tools for the Vehicle Pro
13-14 PD17/07/21 • Fair value-based repairs
(parts, equipment, electronic repair,
• Transmission Flush
• Characteristics of Wholesale
July CD25/06/21 services) • Lubricants and Fuels/Fluid Management
15 PD07/08/21 • Diagnosis, Maintenance and Repair
• Service for Clutch and Transmission
• Appraisal Services
▶ Enclosure: Bundesliga calendar –
August CD16/07/21 • Lifting Equipment Second Half 2021/2022
• Fair value-based repairs
• Chassis Maintenance/Vehicle Paint IAA
16 PD28/08/21 (parts, equipment, electronic repair,
services)
• Auto Glass Business Munich
07/09/2021 –
August CD06/08/21 • Mobility for the Future
• Minor damage repair ▶ Enclosure: Automechanika Repair Shop Kompass 2021 12/09/2021
(smart repair and spot repair)
automechanika
17 PD11/09/21 • automechanika + TIRES • Digitalization in the repair shop Frankfurt
14/09/2021 –
September CD20/08/21 • KRAFTHAND Technology Award • High-Voltage Technology (Qualification, Equipment, Repair)
18/09/2021
Online special
September • automechanika Special/Trade Show Tour "digital" (Innovation, Products, Solutions)
September
• Service and technology for lighting
• Disinfecting vehicles /
18-19 PD02/10/21 systems
• Energy Management in the Vehicle
Hygiene in the repair shop
▶ Enclosure:
October CD10/09/21 • Vehicle maintenance and treatment,
Repair Shop Catalog 2/2021
car wash
Special issue: Incoming
20 PD23/10/21 • automechanika Reporting:
Parts & Systems
• Tire/wheel sales
• Tire service and installation
Mobility (the magazine
for modern mobility
October CD01/10/21 • automechanika Reporting: TIRES
and drive concepts)
21 PD13/11/21 • automechanika Reporting:
Repair shop equipment
• Driver Assistance System in Service WERTVOLLE
MARKE
Special section:
Valuable brand
November CD22/10/21 • Lubricants and Fuels/Fluid Management
• Tools for the Vehicle Pro
powered by
KRAFTHAND
Online special
November • Capital Goods (Repair Shop Equipment/Tools)
November
• Fair value-based repairs
• Chassis Maintenance/Vehicle Paint
22 PD27/11/21 (parts, equipment, electronic repair,
services)
• Smart repair and spot repair
Essen Motor Show
26/11/2021 –
November CD05/11/21 • Appraisal Services
• Minor damage repair (smart repair and 05/12/2021
▶ Enclosure: Poster – Yearly Wall Calendar 2022
spot repair)
23-24 PD18/12/21 • Diagnosis, Maintenance and Repair
• Brake Service
• Exhaust aftertreatment
▶ Enclosure:
December CD26/11/21 • Engine technology and Components Product Highlights 2021/2022
PD = Publication date · CD = Closing date
Topics and Publication Plan 2021 12 I 13
Advertisement Rate Card 62
valid from January 1st, 2021
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
1 Advertisment format and prices
All prices are exclusive the applicable VAT rate.
Format price digital
rd
Preferentail position cover
Preferentail position cover: rate ca
Cover 6/27
(w × h)*
4 colour page 2
portrait 150 x 220 mm 6.950,– €
* additional amount for bleed: 3 mm per trimmed edge portrait
Advertorial
Adver- bleed size
4 colour
torial (w × h)*
1/1 page 210 x 297 mm 4.050,– €
1/2 page 210 x 154 mm 2.085,– €
portrait landscape
1/1 page inside type area: 1/1 page outside type area:
inside type area bleed size basic price
1/1 (w × h) (w × h)* b/w
4 colour
portrait 187 x 270 mm 210 x 297 mm 6.480,– € 8.235,– €
* additional amount for bleed: 3 mm per trimmed edge portrait portrait
Juniorpage inside type area: Juniorpage outside type area:
Junior- inside type area bleed size basic price
4 colour
page (w × h) (w × h)* b/w
portrait 139 x 190 mm 150 x 211 mm 3.590,– € 4.940,– €
* additional amount for bleed: 3 mm per trimmed edge portrait portrait
1/2 page inside type area: 1/2 page outside type area:
inside type area bleed size basic price
1/2 (w × h) (w × h)* b/w
4 colour
portrait 91 x 270 mm 102 x 297 mm
3.240,– € 4.590,– €
landscape 187 x 134 mm 210 x 154 mm
* additional amount for bleed: 3 mm per trimmed edge portrait landscape portrait landscape
1/3 page inside type area: 1/3 page outside type area:
inside type area bleed size basic price
1/3 (w × h) (w × h)* b/w
4 colour
portrait 59 x 270 mm 70 x 297 mm
2.160,– € 3.450,– €
landscape 187 x 90 mm 210 x 110 mm
* additional amount for bleed: 3 mm per trimmed edge portrait landscape portrait landscape
1/4 page inside type area: 1/4 page outside type area:
inside type area bleed size basic price
1/4 (w × h) (w × h)* b/w
4 colour
2 columns 91 x 134 mm 102 x 154 mm
portrait 43 x 270 mm 54 x 297 mm 1.620,– € 2.745,– €
landscape 187 x 65 mm 210 x 82 mm
* additional amount for bleed: 3 mm per trimmed edge 2 columns portrait landscape 2 columns portrait landscape
More Information on next page
Advertisement Rate Card 62 14 I 15Advertisement Rate Card 62
valid from January 1st, 2021
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
1/8 page inside type area:
inside type area bleed size basic price
1/8 (w × h) (w × h)* b/w
4 colour
2 columns 91 x 65 mm
portrait 43 x 134 mm – 810,– € 1.170,– €
landscape 187 x 32 mm
* additional amount for bleed: 3 mm per trimmed edge 2 columns portrait landscape
Supplements
Supplements weight cost per 1.000 ex.
up to 25 g 330,– €
up to 30 g 345,– €
up to 35 g 360,– €
each additional 5 g 15,– €
Inserts
Inserts Umfang cost per 1.000 ex.
1 sheet = 2 pages* 6.480,– €
* discountable:
2 sheet = 4 pages* 9.720,– € 1 sheet = 1 advertising page
2 sheet = 1,5 advertising page
Clued on Post-Cards please call
2 Discounts
within 12 months:
Contract discount frequency rate
3 adverts 5% 1 page 5%
6 adverts 10 % 2 pages 10 %
12 adverts 15 % 3 pages 15 %
24 adverts 20 % 6 pages 20 %
9 pages 25 %
Front page is not discountable, but is added to the final account
as a 1/1 page in the contract discount resp. 1x in the frequency rate.
3 Occasional advertisement 5 WerkstattKatalog
Job offers, sells, bids, real estate, business connections, miscellaneous: Offers professional mechanics a compact and versatile decision-making aid for
buying their workshop equipment.
reduced basic price b/w 4-colours
Publication dates: 2 × anual
per mm, 1 column, 43 mm wide. 3,30 � 5,50 �
1/2021: 24/04/2020 (KRAFTHAND 8)
Job requests: 1,50 � – Closing date: 12/03/2021
box number and 2/2021: 02/10/2020 (KRAFTHAND 18-19)
5,– � (non-recurring fee)
administration surcharge Closing date: 20/08/2021
published twice 10 % Contact person: Maximilian Dodl
Discounts
published three times 15 % Media Sales Print/Digital
Phone: + 49 (0) 8247/ 3007-33
E-Mail: maximilian.dodl@krafthand.de
4 Payment terms
Payment within 30 days. Payment within 8 days: 2 % discount.
Direct debit and prepayment: 3 % discount. WK short facts price
Bank accounts:
· Sparkasse Memmingen-Lindau-Mindelheim 1/1 1/1 page print + up to 12 products online per half year 2.300,– €
IBAN: DE92 7315 0000 0000 1031 84; SWIFT (BIC): BYLADEM1MLM 1/2 1/2 page print + up to 6 products online per half year 1.150,– €
· Postbank München
IBAN: DE44 7001 0080 0047 9398 07; SWIFT (BIC): PBNKDEFF 1/4 1/4 page print + up to 3 products online per half year 575,– €
Advertisement Rate Card 62 16 I 17Digital products
About our digital products
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Why digital advertising?
As renowned specialists in this medium we offer efficient opportunities for taking full
advantage of your advertising with specific targeting in terms of content and reach.
Measures perceived as both, eye-catching and informative are particularly relevant for
you in achieving your advertising and communication objectives.
What is digital advertising w ith KRAFTHAND?
Clearly differentiating your advertising impact is important. You can strengthen the perception
of your brand with eye-catching advertising and reach, as well as defining your brand essence
with informative perception and content solutions for the target group.
What are the benefits of digital advertising with KRAFTHAND?
• Optimum cost-effectiveness with banner advertising. We have qualified reach at reasonable prices.
• Targeted approach with your online advertorials. Our specialist editors can also help you prepare the contents.
• The combination of digital advertising and analogue advertising with KRAFTHAND works!
KRAFTHAND.de
KRAFTHAND.de is the responsive online magazine for all experts in the
automotive repair trade Experts can find everything they need here for
their work and their practical expertise, day in, day out – from current
industry trends to exclusive online expert articles and practical videos.
KRAFTHAND Newsletter
The fortnightly KRAFTHAND Newsletter lets readers know about the most
relevant articles in the online magazine. It provides summaries and looks
ahead to future content. Here you will be surrounded by selected highly
relevant content and able to achieve an impact.
KRAFTHAND Content
Content marketing is the approach by which your company and products are positioned within your
specialist field. With our relevant content and through dissemination to relevant target groups, your native
advertising can access new and effective opportunities. At the same time, we can also combine all our
channels in order to achieve outstanding impacts and interactions among your target group.
Digital products 18 I 19Digital products
About our digital products
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Eye-catching advertising
For your target group, it’s all about attracting attention, impact and reach. To ensure
that this is successful, we offer you banners on special topics and particularly relevant
key points, as well as reach-intensive banner displays with guaranteed target group
extension.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Leaderboard Rectangle Skyscraper
1 How it works 2 How you benefit
Professionals use krafthand.de The user receives a cookie, marking We guarantee 60,000 advertising imperssions through
to stay up-to-date on the them as someone interested in the
automotive industry. automotive sector. dissemination among our partner networks.
1 2
This allows you to increase your brand recognition among
your target group, even beyond KRAFTHAND.de
Our partner network are an effective way of expanding
your range with zero waste of coverage.
We can then find the user on We display our adverts to the
thirdparty websites all over the user on the websites they Comprehensive reporting every month enables
internet, on any device. subsequently visit.
custommade optimisations.
3 4
You give us the banners, and we do the rest!
The user is forwarded In this way, we bring you together
to your website or to a special with potential interested parties:
landing page.
+ Extra range
5 6 + Increased attention
+ Access to the core target group
+ More points of contact
+ Increased online advertising time
Digital products 20 I 21Digital products
About our digital products
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Informative advertising
Here it’s all about content, added value and conveying practical knowledge for the workshop pro. KRAFTHAND offers
you a topic-based environment for this, which provides the best possible representation of your brand, your product
and your solutions. That means that you will be everywhere our target audience gets the information they need to
make investment decisions. This is achieved with online advertorials created by yourselves, or with the expertise of
our specialist copywriters who create specifically tailored content.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Teaser of article Advertorial
Website of KRAFTHAND.de View of Advertorial-Article
1 Advertorials
You can present your company in the highly relevant A standard advertorial always includes the following services when it is booked:
environment of KRAFTHAND.de. Up-to-date reports and • A text that you supply, the layout of which is adapted by us
well-researched specialist magazine articles are placed • 1-3 pictures with a resolution of at least 300 dpi
online every day. Within this framework, your advertorial • The links in the text and in the contact fields
will have a similar impact to editorial content. A revision cycle to make changes and adjustments in line with your wishes
•
Optional:
All other services, such as text creation, research and additional corrections
•
are charged on a time and material basis.
Digital products 22 I 23Digital products
About our digital products
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
2 Advertorial in Topic-based Special
This advertorial will be placed within an editorially selected
key-topic framework. Our editorial team reports on particularly
hot topics four times a year (see “Online publication schedule”).
This enables you to position your company, products or
services in the optimum way in a particularly relevant context.
3 Topic-based Specials 2019 Online
Issue Dates Themes
Online Special
April • Season Focus (Wheels and tires, clima service)
April
Online Special
September • Automechanika-Special (Innovations, products & solutions)
September
Online Special
November • Capital Goods (Repair Shop Equipment/Tools)
November
Digital products 24 I 25Digital rate card
valid from January 1st, 2021
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
1 Format and prices
Prices
t-
format
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
for Prin s
Advert
Leaderboard (w x h)
price per month
4/15
page 1
head 728 x 90 px 1.730,– €
Data supply:
• P ossible data formats:
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
GIF, JPG, HTML
format • T he customary standards must be
Rectangle (w x h)
price per month
adhered to for HTML5 banners. It is
essential that you send us a sample
medium rectangle 300 x 250 px so that we can check in advance that
1.730,– € it will work.
video rectangle 300 x 250 px •A nimated banners must become
static after 30 seconds.
• T he banners must not be larger than
150 KB.
Supply of ad bundles:
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
• Leaderboard
format
Skyscraper (w x h)
price per month • Rectangle
• Skyscraper
This is necessary so that we can place
your campaign correctly on our partner
right 160 x 600 px 1.730,– € websites.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Advertorial format price per month
teaser of article in content-stream
with own landing-page of KRAFTHAND.de
3.980,– €
(1)
Theme special
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
format
price per month (2)
banner (w x h)
leaderboard (1) 728 x 95 px 920,– €
billboard (2) 970 x 250 px 1.115,– €
Theme special
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
format price per month Advertorial data delivery:
advertorial • a text that you supply, the layout
of which is adapted by us
teaser of article in content-stream • 1-3 pictures with a resolution of
with subsite in "Themenspezial-Kanal"
1.615,– € at least 300 dpi
• the links in the text and in
the contact fields
• a revision cycle to
make changes and adjustments
in line with your wishes
Newsletter format price per
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Optional:
banner (w x h) distribution • all other services, such as text
creation, research and additional
corrections are charged on a time
banner 468 x 60 px 280,– € and material basis.
Digital rate card 26 I 27Content licensing:
Use our contents!
Did you particularly enjoy an article in our KRAFTHAND trade journal and would like to use it for your
communication?
Then use the high-quality contents published by our editors for your product, image and brand communication
and benefit from the reputation of our media brand. We would be pleased to provide the requested contents
licensed for your specific publications and advertising activities in print form or for digital dissemination on your
online presence and in your social media channels.
Incidentally, this also applies for video, image and audio material. The contents are licensed specifically for you
and authorise you to disseminate them using your desired channels. Use Krafthand Medien as your editorial
service provider! We put together the right package, without complicated evidence of use, and prepare the
contents in your desired format.
Christian Häfele
Head of Sales & Licensing Models
+ 49(0)8247/3007-164
christian.haefele@krafthand.de
What we licence for you:
Articles and editorial contents in PDF format for dissemination on your
online platforms and all your social media channels. Or in the form of
s pecial print runs in various quantities, editions, paper grades and
finishes for dissemination at trade fairs, in offices or to support sales
representatives.
Videos, pictures and graphics prepared by our editorial department in all
formats and resolutions for your requested purpose, such as web- Why licensing?
optimised or full HD for online or even in a printable resolution.
The editorial contents of our trade journal are renowned for their
We also offer special services in this respect, such as high-quality information content and practicality and are therefore h
ighly
• the editorial preparation and customisation of the content respected in the industry. This journalistic quality requires expertise as
• graphic customisation and image processing well as extensive research on the part of the editorial staff.
• the production of an individual intro/outro (video)
The protection of editorial contents, including video, image and audio
material, as well as the media brand is essential for specialist publishers.
Particularly in the era of “copy - paste”, contents need to be protected
against unauthorised dissemination and secondary use in line with the
applicable copyright and ancillary copyright act.
So take advantage of our offer and licence our contents! By acquiring
licences, we grant you the rights of use that entitle you to disseminate
the contents via the desired channels. This ensures that you always have
(legal) certainty.
Content licensing 28 I 29What is Markenhelden?
We are the media and agency partner of choice when it comes to the profitable communication of your company, your brand, your products or your
services. Why? Simple: we create the communication universe that you as the true hero need to release your brand’s super powers. We create,
organise, coordinate and develop content-based ideas, create communication solutions and present your brand and your products in the perfect
light. We make sure that all of this is also easy on the budget so that the costs do not act as kryptonite to your marketing strategy.
IPAF JOURNAL Bosal Retrofit GmbH Westfalia-Automotive Hella Gutmann Solutions JAB Becker Messe Frankfurt WM SE
Corporate print Einbau-Anleitung Corporate web solution Corporate multimedia Corporate film Corporate multimedia Corporate editing
Editorial coordination, editorial and Design, storyboard, film production, Design, web development and Design, storyboard and editorial Design, storyboard, editing, Design, storyboard, editing, Research, editorial implementation
graphic implementation of the intro/outro production, scoring and design, technical implementation of implementation, film production, translation, shooting, film editing, shooting, film editing, intro/outro as well as image and graphic work
entire journal, production, finishing finishing an "eLearning portal", production web design and development, intro/outro production, scoring production, scoring and finishing
and distribution of the journal of "how to" video series on profes- photo production, social media and finishing
sional retrofitting, storyboard and campaign, creation of a specialist
creation of the general multiligual publication, incl. research, imple-
promotional film mentation of the content and
graphics, dissemination
What can Markenhelden do?
Consulting and development of a communication and editorial concept
Definition of the media channels (integrative approach)
Editorial implementation in text/image/video/audio
Graphics, layout, design, production of digital and analogue media
Printing, packaging, delivery
Dissemination (magazines, brochures, internal databases, mobile, social media)
Quality control, reporting
MARKENHELDEN
a Krafthand Medien GmbH brand
Walter-Schulz-Straße 1
86825 Bad Wörishofen, Germany
SEBASTIAN HOFFMANN
SALES/PROJECT MANAGEMENT T 08247 90818-10
M 0151 65663543
E sebastian.hoffmann@marken-helden.com
W www.marken-helden.com
Markenhelden 30 I 31KRAFTHANDNEWSLETTER
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Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
KRAFTHANDFACEBOOK
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AGB 24 I 25
Krafthand Medien GmbH
Walter-Schulz-Straße 1 I 86825 Bad Wörishofen I Phone: +49 (0) 8247 3007 -10 I Fax: +49 (0) 8247 3007 -70
www.krafthand-medien.de I E-Mail: info@krafthand.de www.krafthand.deYou can also read
