APRIL 12-14, 2019 CELEBRATING IT'S 18TH YEAR EY CENTRE IN OTTAWA - Spring Cottage Life Show
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“ T H I S S H OW I S A M A ZI N G! I T I S O N E O F T H E B E S T CO N SU M ER S H OWS I N C A N A DA”
—S A N D R A WA L K ER , T H E W I N E H O O K CO M PA N Y
CELEBRATING IT’S 18TH YEAR
APRIL 12–14, 2019
EY CENTRE IN OTTAWA
WHY EXHIBIT WITH US?
The Cottage Life Shows attract an elite consumer: high household income, high net-worth,
and dual homeowners. We serve this market by bringing the best of cottage country to the
city. Our attendees come back year-after-year, with the knowledge that we give them the
ultimate one-stop shop for all things cottage and backyard-related.
Don’t miss your chance to join the more than 250 businesses that come together to
capitalize on this unique opportunity each spring!
THE 2018 SHOW WAS A HIT WITH ATTENDEES
$
Attendance: 96% of 84% of 76% of 51% were 44% were 10% shopped
10,600 attendees rated attendees made attendees planning a planning a for cottage real
the show as a purchase or owned a cottage build backyard estate or land
good/excellent plan to purchase cottage or major improvement
at the show improvement project
“ T H E S H OW A L LOWED U S TO ED U C AT E T H E PU B L I C O N O U R
O RG A N IZ AT I O N , T H E WO R K WE D O, A N D WH Y WE D O I T ”
—R O B I N H O RWAT H , O N TA R I O F U R M A N AG ER S F ED ER AT I O N
“ WE WER E A L I T T L E U N D ECI D ED A S TO WH E T H ER T H I S S H OW WO U L D
COM PA R E TO T H E TO RO N TO COT TAG E L I FE S H OW B U T WER E V ERY
PL E A S ED WI T H O U R R E SU LT S . WE WI L L B E BACK I N 201 9! ”
– G A RY B EU T L ER , T H E WAT ER S TO R E
COTTAGERS AND
HOMEOWNERS
ATTEND TO SPEND! Exhibitors were happy
with their experience!
Key product categories 2018 attendees shopped for included:
85% of exhibitors rated the
36% Docks & Accessories 17% Builders & building services quality of attendees as
31% Outdoor Furniture 17% Clothing, Footwear good/excellent
31% Sporting Goods & Water Toys & Accessories 86% rated our staff as
23% Arts, Crafts & Decor 15% Landscaping, Products, good/excellent
23% Canoes/Kayaks & Services
21% Building Products 13% Hot Tubs & Spas 86% rated move-in/move-out
20% Septic Systems, Toilets 10% Motor boats as good/excellent
& Related Products 10% Generators At the end of the 2018 Ottawa
18% Alternative Energy 9% ATVs Cottage Life & Backyard Show,
18% Water Systems & Accessories 8% Heating Systems 78% of exhibitors were already
18% Barbecues 8% Indoor Furniture planning to be back next year!
18% Sheds, Gazebos, or Bunkies 4% Cottage Rentals
“ SU CH A WEL L-RU N S H OW, A N D A PL E A SU R E TO B E A PA R T O F ”
—J E S S I C A L I N , J E S S I C A L I N P H OTO G R A P H Y
2019 SHOW DETAILS Show Dates & Times
MOVE-IN DAYS/HOURS
LOCATION • Extensive promotions on Thursday, April 11....... 8 am–9 pm
• The EY Centre, 4899 Uplands Dr., cottagelife.com and other popular *Note a scheduled move in applies as
per the 2019 floor plan exhibit space
Ottawa Cottage Life social media: colours
• Conveniently located at the centre - Dockside e-newsletters
of Canada’s 4th largest consumer - Facebook: 334,000 followers Friday, April 12........8 am–12 noon
market and one of North America’s - Instagram: 35,000 followers *Carry-in items only. No access/use of
four-wheel dollies
largest cottage markets, with - Twitter: 17,600 followers
more than 2.3 million people and - Youtube: 275,000 followers
SHOW DAYS/HOURS
thousands of Ontario cottagers • T V ads on the Cottage Life
Friday, April 12....... 12 noon–9 pm
between Ottawa and Kingston, Television Channel and other
Saturday, April 13......10 am–6 pm
as well as in the Outaouais and channels
Sunday, April 14........ 10 am–5 pm
Laurentian regions • Discount admission coupons
distribution directly to Ontario and
MOVE-OUT DAYS/HOURS
NEW INTENSIVE ADVERTISING Québec lake association members
Sunday, April 14..........5 pm–9 pm
AND PROMOTIONS CAMPAIGN • VIP Trade-Only Invitations for an
Monday, April 15....8 am–12 noon
EXCEEDING $150,000 exclusive free admission to more
• Multi-page ads in Cottage Life than 10,000 industry professionals,
Magazine, reaching 1.4 million + including; architects, home and TO APPLY FOR SPACE
Canadian readers cottage builders, building and Please complete the attached
• Bilingual ads in major Ottawa- landscape contractors, renovators, application form and send it,
Gatineau newspapers interior designers and decorators, along with your deposit
• Radio ads promoting the show will retailers and realtors payment to:
run on major Ottawa-Gatineau • Exciting media partner contests
stations • A professional public relations Cottage Life Media
• Bilingual ads in weekly newspapers campaign, ensuring maximum 130 Merton St., Ste. 200
throughout eastern Ontario and opportunities for new product/ Toronto, Ontario M4S 1A4
West Québec exhibitor coverage in print, radio,
• Billboard ads on major Ottawa roads digital and TV news CONTACT
Paul Le Guerrier
Sales Director, 2019 Ottawa
Cottage Life & Backyard Show
Tel: 613-236-0888
Toll Free: 866-999-0507
Fax: 416-599-0800
pleguerrier@cottagelife.com
“O U R FI R S T OT TAWA COT TAG E L I FE S H OW WA S A PL E A S A N T
SU R PR I S E WI T H B E T T ER S A L E S T H A N E XPEC T ED”
—B E T H N A D O N , L A K EH O U S E I N N OVAT I O N S
FREQUENTLY ASKED QUESTIONS
WHAT IS THE SHOW ATTENDANCE? more exhibit location options and to IS AN ELECTRICAL SUPPLY AND
The 2018 Ottawa Cottage Life & ensure your logistical requirements are ADDITIONAL LIGHTING INCLUDED
Backyard Show attendance was 10,600. met. Lastly, all space rates will increase IN THE BOOTH COST?
Under Cottage Life’s management, for reservations confirmed with a No. An electrical service contractor
attendance increased more than 10% completed application form and deposit order form will be made available prior
year-over-year, despite unseasonal payment received after August 8th, 2018 to the show for optional electrical
winter storms across the region. We and again after February 8th, 2019. supply and additional lighting services
expect attendance to climb much to exhibitors.
further in 2019. WHAT IS PROVIDED IN THE
EXHIBIT SPACE? IS ANYTHING ELSE REQUIRED
WHAT ARE THE ATTENDEE • Face-to-face contact with prequalified TO EXHIBIT?
DEMOGRAPHICS? buyers interested in the latest cottage • Signage indicating your company
Age Groups and backyard products/services name and a floor covering are
• 40 to 49................................................ 14% • Your name, phone number, website, mandatory for all exhibits but not
• 50 to 59.................................................39% and booth number in the on-site 2019 provided by the show.
• 60+........................................................42% print and online show directories • Exhibitors are also responsible for their
additional staff parking.
Location of principal residence • A certificate of liability insurance
2018 SHOW GUIDE & MAP
• Ottawa East.......................................... 16% with a minimum of $2,000,000 is
• Ottawa West........................................ 23% mandatory for participation in the
• Ottawa South...................................... 12% Cottage Life Shows. Further details are
• Central Ottawa...................................... 9% provided upon booking
• Gatineau Region................................... 5%
• Outside Greater Ottawa-Gatineau... 19% HOW HIGH CAN I BUILD MY EXHIBIT,
• Other..................................................... 16% INCLUDING SIGNS?
Please note the regular maximum height
Location of cottage for the back of an exhibitor’s display is
• Ontario–East of Ottawa...................... 1% 8 feet (including signage). For booth
• Ontario–South of Ottawa................... 9% displays 10 feet or less in depth, sidewalls
• Ontario–West of Ottawa..................40% and display materials may extend 5 feet
• Québec–East of Gatineau.................. 7% from the back at a maximum height
• Québec–North of Gatineau............. 17% of 8 feet. For the remaining 5 feet to
• Québec–West of Gatineau................. 6% the front/aisle, sidewalls and display
• Other..................................................... 10% materials cannot exceed 4 feet in height.
Exceptions can be made only in advance
Language most spoken at home of the move-in dates and with the
• English...................................................82% consent from Show Management.
• French..................................................... 6%
• English and French equally............... 12% Brought to you by
ARE THERE ANY OTHER COSTS
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2018 Show Directory
2018-04-09 9:41 AM
ASSOCIATED WITH PARTICIPATION
Household income IN THE SHOW?
• Above $100,000.................................. 67% Other than space cost, optional
• The average family income of • A standard (green forest colour) electrical/lighting services, and
Ottawa residents is $102,000 draped exhibit (8' high back wall and mandatory insurance, all other costs
(2nd highest in Canada) 3' high sides) are within your control. Items such
• The Ottawa-Gatineau unemployment • Ten complimentary guest passes and as signage, floor covering, tables, bar
rate reached an all-time low of 4.4% discounted additional guest passes stools/chairs, booth structures, and
in May 2018 (Statistic Canada) • Five (400 sq.ft. or less) to ten (401+ the like are available from designated
• 44% of the Ottawa population sq.ft.) full-show exhibitor badges suppliers, but you are welcome to bring
is bilingual and there are more • One three-day parking pass your own with you. Optional phone and
engineers, scientists, PHDs per capita • Access to four-wheel dollies during the internet services are also available at an
than any other city in Canada! scheduled move-in/out days additional cost.
• 24 hour security
IS THERE A DEADLINE FOR BOOKING • Carpeted aisles WHEN DO I MOVE IN AND OUT?
EXHIBIT SPACE? • Limited storage for crates and boxes Thursday and Friday are the designated
While there is not an actual deadline • Forklift (with driver) services for heavy move-in days. Each exhibitor will be
date to book, spaces are allocated on display material deliveries (exhibit set- assigned a specific move-in day and
a first come, first served basis. There up forklift services extra) time base on their exhibit location and
are also a limited number of spaces • Free one-year Cottage Life magazine size. Please consult the 2019 floor plan
allocated by product/service category. subscription exhibit space colours for more details.
Subsequently, we encourage you to • A friendly, experienced and Move-out is Sunday and Monday,
reserve early and before August 8th for professional show management team commencing at show close.
2019 APPLICATION/CONTRACT
April 12–14, 2019 EY Centre, Ottawa
Paul Le Guerrier, Blue Ant Media Solutions Inc. 130 Merton St., Ste. 200, Toronto, ON M4S 1A4
Tel: 613-236-0888; 866-999-0507 Fax: 416-599-0800
pleguerrier@cottagelife.com
COMPANY INFORMATION SELECT BOOTH SIZE
Legal Company Name: Booth Size Booth Cost
Operating Company Name:
ü (W×D in feet)
Address: ¨ 10 × 5 $ 850
City: ¨
15 × 5 $ 1,275
Province: Postal Code: ¨ 20 × 5 $ 1,700
Telephone: ¨ 10 × 8 $ 1,360
for onsite
Cell: contact Fax: ¨ 10 × 10 $ 1,700
E-mail: all correspondence ¨ $ 2,550
to be used for 15 × 10
Website: ¨ 20 × 10 $ 3,100
Contact Name: ¨ 30 × 10 $ 4,655
Title: ¨ 40 × 10 $ 6,220
Facebook: ¨ 20 × 20 $ 6,620
Twitter: ¨ 30 × 20 $ 8,030
Instagram: ¨ 40 × 20 $ 9,535
Products/Services to be displayed: ¨ 50 × 20 $ 10,450
(only products listed may be displayed)
¨ 40 × 30 $ 12,540
Open Corner/Side Premiums add $100 for 5' deep,
¨ $150 for 8' deep, and $200 for 10' deep spaces.
Brand Names: No premium applied for 20' deep or deeper spaces.
• HST of 13% will be applied to above rates (HST # 819633876)..
BOOTH CHOICE SPACE COST
PAYMENT TERMS
First: width × depth : space cost = $ • 60% deposit with application. Final 40% payment by
February 8, 2019.
Second: + Corner Premium = $ Space will not be held without deposit.
Third: + HST (13%) = $ • If you are sending a cheque, make this amount
payable to Cottage Life.
• Booth choice is not guaranteed and will be
based on space availability and location.
Total Cost = $ • Upon receipt of your application, a representative
will contact you to confirm.
OFFICE USE ONLY
Space Cost: $ Deposit Received: $ Space(s) Assigned: Space Size:
DATE REP STATUS CAT SUB-CAT
S. D. CATS
EXHIBIT SPACE PAYMENT OPTIONS
Deposit (60% of booth cost with application) $ Balance (Feb. 8) $
Charge to my: Visa MasterCard Card Number: Expiry Date: /
Cardholder Name: Signature for Credit Card:
Please find my cheque (payable to Cottage Life) enclosed. Cheque Number:
THE REVERSE OF THIS FORM MUST BE SIGNED TO MAKE THIS APPLICATION/CONTRACT VALID Please turn over
CONDITIONS OF CONTRACT
1.
The Exhibitor must provide proof of adequate insurance converage which hour of the last day of the Show. The Exhibitor also agrees to remove his/her
meet the guidelines of the Ottawa Cottage Life & Backyard Show and Cottage exhibit, equipment, and appurtenances from the Show building by the final
Life Media (Show Management). Without this proof, Show Management move-out time, or in the event of failure to do so, the Exhibitor agrees to pay for
cannot allow an Exhibitor to participate. such additional costs as may be incurred.
2. The Exhibitor agrees to confine his/her presentation to within the contracted 13. Management reserves the right at its sole discretion to change the date or dates
space only, and within the maximum height set by the Show rules and upon which the Show is to be held and shall not be liable in damages or other-
regulations and to maintain a staff in his/her booth space during Show hours. wise by reason of any such change. In addition, Management shall not be liable
in damages or otherwise for failure to carry out the terms of this Agreement in
3. Management reserves the right at any time to alter or remove exhibits or any whole or in part where caused directly or indirectly by or in consequence of fire,
part thereof, including printed materials, product, signs, lights or sound, and to storm, flood, war, rebellion, insurrection, riot, civil commotion, strike or by any
expel exhibitors or their personnel if, in Management’s opinion, their conduct or cause whatever beyond the control of Management whether similar to or dis-
presentation is objectionable to other Show participants and/or attendees. similar from the causes enumerated herein. In the event that the exhibit space to
be used by the Exhibitor should in any way be rendered unusable, the Exhibitor
4. The Cottage Life Shows have a responsibility to expose their attendees to new shall pay for such space only for the period during which it was or could have
products and services. All applicants, both returning and new, will be subject to a been used as determined within the sole discretion of Management. A refund of
review of their products and/or service. The purpose of this review is to ensure that all monies paid by the Exhibitor to Management will be made by Management in
the show remains fresh and exciting, and to ensure all products and services are the event that the Show is not held as proposed by Management.
applicable to the cottage and backyard market as deemed by show management. 14. M
anagement reserves the right to cancel this application/contract and to
withhold possession of exhibit space if the Exhibitor fails to perform any material
5. Management agrees to provide the Exhibitor with a draped backdrop and side condition of this application/contract or refuses to abide by the Show rules and
railings at no charge. regulations, in which case the Exhibitor shall forfeit as liquidation damages all
space rental payments made by him /her and any further occupancy of such
6. ll electrical wiring and outlets shall be at the Exhibitor’s expense. All operating
A space.
electrical equipment used in the exhibit must have CSA or equivalent provincial
power authority approval. 15. The Exhibitor agrees to observe all union contracts and labour relations in force,
and agreements between Management, official contractors serving companies
7. Space contracted by the Exhibitor may not be sublet without the prior written and the building in which the Show will take place and do so according to the
permission of Management. The Exhibitor may not distribute literature or labour laws of the jurisdiction in which the building is located.
promotional material from a third party without the prior written consent of
Management. 16. Management reserves the right to alter or change the space assigned to the
Exhibitor.
8. The Exhibitor agrees to abide by all regulations and rules adopted by 17. Your exhibitor cost as outlined under “Space Rate” on page 1 of contract includes
Management in the best interests of the Show, and agrees that Management a one-year (6 issue) subscription to Cottage Life magazine valued at $29.75 +
shall have the final decision in adopting any rule or regulation deemed necessary applicable taxes. Your subscription will begin with the April issue and expire
prior to, during, and after the Show. November 2019.
9. The Exhibitor will be liable for and will indemnify and hold harmless 18. The Exhibitor agrees to receive e-mails and other electronic communications
Management from any loss or damages whatsoever occurring to or suffered from Cottage Life, a division of Blue Ant Media Solutions Inc., containing news,
by any person or company, including, without limiting the generality of the updates, promotions and special offers regarding Cottage Life services and
foregoing, the Exhibitor, other exhibitors, Management, the owner of the products. The exhibitor may withdraw this consent at any time.
building and their respective agents, servants and employees and members
of the public attending the Show, either on the said space or elsewhere if said 19. The Exhibitor’s account must be in good standing with Blue Ant Media
loss or damages arose from or were in any way connected with the Exhibitor’s Solutions Inc. and its affiliates (collectively, “Blue Ant Media”) in order to
occupancy of said space. exhibit at the show. Blue Ant Media Solutions Inc.reserves the right to
reallocate payments made by the Exhibitor under this Application/Contract
10. T
he Exhibitor may use the Ottawa Cottage Life & Backyard Show logo to pro for exhibit space fees towards any outstanding amounts owing to other
mote only his/her participation at the Show. It cannot be used in any way that is Blue Ant Media properties, including but not limited to: magazine, digital or
perceived as an endorsement by the Ottawa Cottage Life & Backyard Show of television advertising, or other consumer shows. The Exhibitor will not be
the Exhibitor’s company, product, and/or service. given any exhibition rights at the Show if net payments (after any applicable
reallocations) on account for Ottawa Cottage Life & Backyard Show space do
11. Goods must not be shipped to the Show for shipping charges to be paid on not meet the minimum scheduled payment amounts outlined under ‘Payment
arrival as these will not be accepted by Management. Management assumes no Terms’ and Blue Ant Media shall be entitled to retain any payments made as
responsibility for loss or damage to goods before or during the period of the payment for outstanding amounts owing to other Blue Ant Media properties
Show, or after its closing. without limitation to any other rights it may have to collect outstanding
12. T
he Exhibitor agrees that no display may be dismantled or goods removed amounts owing on account of other Blue Ant Media properties.
during the entire run of the Show but must remain intact until after the closing
CANCELLATION POLICY
This application/contract may be cancelled by Management at any time.
This contract may be cancelled by the Exhibitor provided written notice is received as follows:
• by September 7, 2018, in which case all monies paid by the Exhibitor will be refunded.
• after September 7, 2018 and prior to February 8, 2019, in which case the Exhibitor will be liable for 50% of the total contracted space costs.
• after February 8, 2019, in which case the Exhibitor will be liable for 100% of the total contracted space costs.
By cancelling this application/contract the Exhibitor forfeits all right or claims to the allocated space and Management is free to rent it to others and
collect the cancellation charge as liquidation damages.
This cancellation policy is not conditional upon approval of booth location.
• We agree to abide by all rules and regulatoins adopted by Show Management (Cottage Life Media) and have read the Conditions of Contract as shown above.
• If this contract is sent to Cottage Life Media by facsimile, we authorize Cottage Life Media to take any and all steps as though the facsimile copy of the
application/contract were an original.
Authorized Signature Company Name Date
2018 SHO
W GUIDE &
M AP
APRIL 12–14, 2019
EY CENTRE, OTTAWA
SHOW
GUIDE
ADVERTISING RATES
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Show guide advertising space is now available!
Showcase your company with exposure to 11,000 cottagers, home owners, and industry professionals! Produced by
the experts at Cottage Life, the show guide will include vendor listings, floor plan, special feature descriptions, contest
information and more. This full-colour, magazine-format directory will be kept by customers long after the show is
over, giving your company a lasting impression!
Size Exhibitor Rate Non-Exhibitor Rate RESERVE YOUR SPACE NOW!
Full Page–Premium Position $785 $1,310 Space is limited
Premium positions include
Full Page $630 $1,050 interior front cover (FP),
interior back cover (FP),
1/2 Page–Premium Position $395 $655
and within the Exhibitor
1/2 Page $315 $525 Directory (FP or HP).
Priority for premium
1/4 Page $220 $370 location will be given in
order of payment received.
1/8 Page $115 $185
Deadline to reserve space is
March 15, 2019.
Ad material due
March 22, 2019.
To book your ad space
contact Paul today!
Full Page 1/2 Page Vertical 1/2 Page 1/4 Page Horizontal 1/8 Page Horizontal
Horizontal and Vertical and Vertical
For more information, please contact Paul at pleguerrier@cottagelife.com | (613) 236-0888 or (866) 999-05072018 SHO
W GUIDE &
M AP
APRIL 12–14, 2019
EY CENTRE, OTTAWA
SHOW
GUIDE
MECHANICAL SPECS
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Booking your ad and file specifications
The Ottawa Cottage Life & Backyard Show Show Guide will accept high-resolution PDF files. All files should have
fonts converted to outlines and include high-resolution graphics (300ppi). Ads with bleed (full-page only) should
include a .125" bleed on each side and trim marks. All graphics and colours should be converted to CMYK. Please note,
spot colors used in your ad will be converted to CMYK. Ads that don’t meet the specifications will be returned. If you
are unable to fix your ad, our design partner, Freewheel Design, can fix it for a nominal fee. Invoice must be paid prior
to publication. Files can be sent to mike@freewheeldesign.com.
Deadline
Size Dimensons (w × h) Size Dimensons (w × h) Print ready ads due by
Full Page 1/4 Page March 22, 2019, ads that require
8" × 10.875" +.125” bleed 7.25" × 2.35" formatting due by March 15,
(bleed) Horizontal
2019. Additional fees may apply
Full Page 1/4 Page for ads requiring formatting.
7.25" × 10.125" 3.5" × 4.9375"
(non-bleed) Vertical Should you require assistance
creating your advertisement,
1/2 Page 1/8 Page Freewheel Design can assist you
7.25" × 4.9375" 3.5" × 2.35"
Horizontal Horizontal at a rate of $88/hour. Contact
1/2 Page 1/8 Page mike@freewheeldesign.com.
3.5" × 10.125" 1.625" × 4.9375"
Vertical Vertical
Important Terms
Regarding Artwork
Advertiser is responsible for
submitting print-ready artwork.
Failure to submit artwork by the
materials deadline may result
in the advertisement not being
in the final printed show guide.
Cottage Life will place advertiser’s
logo and URL in reserved space.
No refunds will be made if
Full Page 1/2 Page Vertical 1/2 Page 1/4 Page Horizontal 1/8 Page Horizontal advertiser does not provide
Horizontal and Vertical and Vertical artwork before materials deadline.
For more information, please contact Paul at pleguerrier@cottagelife.com | (613) 236-0888 or (866) 999-0507APRIL 12–14, 2019
EY CENTRE, OTTAWA
IN THE BAG INSERTION RATES
One of the most effective ways of
making your brand stand out at the show
is by participating in our “In the Bag”
sponsorship opportunity. Our show bag is
distributed to every visitor at the show.
ITEM EXHIBITOR RATE*
Paper Collateral $0.09 per item
Product Sample $0.13 per item
ITEM NON-EXHIBITOR RATE*
Paper Collateral $0.18 per item
Product Sample $0.26 per item
*prices based on 5,500 show bags
Please contact Paul Le Guerrier for full details
pleguerrier@cottagelife.com
(613) 236-0888, 1-866-999-0507
DEADLINE FOR PARTICIPATION: MARCH 29, 2019You can also read
