Media Kit 2021 www.agrarheute.com - dlv Deutscher Landwirtschaftsverlag
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Media Kit 2021
www.agrarheute.com
Foto: Wolfgang Jargstorff – stock.adobe.com
Media Profile
agrarheute agrarheute Magazin agrarheute Energie
Agriculture in a nutshell For every type of production The key medium for energy crop farmers
Reports, tests, analyses, knowledge for: Focus Points:
agrarheute reports on
1 Fascination agriculture in all ist forms 1 Biogas
1 Technology and animal husbandry 1 Best practice examples 1 Technology trends
1 Crop production 1 Test reports based on heavy-duty use 1 Solar energy
1 Politics and society 1 Operations management/controlling 1 Wood use
1 Markets and trends 1 Energy crops
agrarheute analyses 1 Agricultural management 1 Wind energy
1 Markets 1 Optimal operations management 1 Bio fuels
1 Trends 1 Agricultural software 1 Business ideas
1 Technology highlights/technology trends 1 Management
1 Market niches 1 Animal husbandry 1 Legal questions
agrarheute conveys 1 Tips and trends for crop production 1 Practical examples
1 Practical knowledge 1 Plant protection products
1 Cultivation methods
Qualified – entertaining – versatile 1 Staff management Target group:
1 Tax advice/agricultural policy Active and potential energy farmers.
1 Variety selection
In a wide format with striking images, emotional and
entertaining!
Target group:
Farmers with medium
to large farms, their
families and employees
Page: 8 – 12 Page: 23 – 26
2
Media Profiles Specials
agrarheute Rind agrarheute Schwein agrarheute Traktoren
The key medium for beef cattle The key medium for Complete market overview of all
and dairy farms pig farms tractors distributed tot he German
Topics: Topics: market
1 Production 1 Production Topics:
1 Animal health 1 Animal health 1 Performance data
1 Management 1 Management 1 Equipment versions
1 Market information 1 Market information
1 Case examples Clear and comparable in
1 Case examples
1 Practical tips 70 pages of table.
1 Practical tips
Target group: Target group: Target group:
Growing beef cattle and dairy farmer in the Growing pigs holder farms in the Farmers with medium to large farms,
German-speaking regions German-speaking regions their families and employees
Page: 13 – 17 Page: 18 – 22 Page: 27 – 28
agrarheute Sortenführer agrarheute Lohnunternehmer agrajo Magazin
The essential, highly-respected For farms with high machine The special magazine for career
reference usage times and short replace- choices, career planning and further
ment times. training in the agricultural sector.
Topics:
1 Regional market overviews Topics: 1 Interactive and multimedial
and qualitiy standards 1 New Trends
1 Cost control using modern On time fort he start oft he winter
1 Crops:
software semester every year.
Cereals, oilseed rape, maize,
1 Technical equipment
sugar beets, soy, catch crops Target group:
1 New threshing methods
1 Insurance policies Vocational college students, students,
The Sortenführer is relevant for all crops and sowing graduates, trainees, specialist and
1 Reports
dates throughout the whole year. management staff, as well as those
1 Best practice examples
1 Communal services looking for work in the agricultural
Target group:
Target group: sector.
Arable and grassland Farmers
Around 4,000 professional contractors plus approx. Page: 27 – 28
Page: 27 – 28 6,000 large and growing agricultural businesses
Page: 27 – 28
3
Facts | Payment terms
Facts agrarheute Rind Payment terms
agrarheute Magazin Year: 5 / 2021 2 % discount within 14 days following invoice date or
Year: 5 / 2021 Frequency of publication: monthly 30 days net. 2 % discount will automatically be deducted
Frequency of publication: monthly Circulation area: Germany, Austria, Switzerland for direct debit.
Circulation area: Germany, Austria, Switzerland Distributed circulation: 20,293 Postal charges are not subject to discount.
Distributed circulation: 52,981 Subscription rate: incl. agrarheute Magazin The publisher is entitled to set a credit limit.
Sold circulation: 40,243 Germany / Austria 120.65 €*
Payment options
(IVW 2/2020) ISSN: 2568-1125
DZ Bank AG München
Subscription rate: Germany / Austria 104.90 €* IBAN DE50 7016 0000 0000 1525 73
agrarheute Schwein BIC GENODEFF701
ISSN: 2568-1087
Year: 5 / 2021 Postbank München
agrarheute Energie Frequency of publication: monthly IBAN DE60 7001 0080 0646 5658 04
Year: 5/2021 Circulation area: Germany, Austria, Switzerland BIC PBNKDEFF
Frequency of publication: 4 / year Distributed circulation: 13,797
Terms and conditions of business
Circulation area: Germany, Austria, Switzerland Subscription rate: incl. agrarheute Magazin The terms and conditions of payment and business that
Germany / Austria 120.65 €* may be obtained from the publisher or inspected on
Distributed circulation: 11,500
ISSN: 2568-1117 www.dlv.de/AGB are applicable to the processing of
Subscription rate: incl. agrarheute Magazin
Germany / Austria 73.50 €* orders.
ISSN: 2568-1133 Because of tax regulations, when placing an order
please state your tax number and/or Value Added Tax
ID number.
Deutscher Landwirtschaftsverlag GmbH
Lothstr. 29, 80797 München, Germany
Postfach 40 05 80, 80705 München, Germany
Phone +49(0)89-12705-1, Fax -335
dlv.muenchen@dlv.de, www.dlv.de
* Prices are subject to change 4
Ad Formats Editorial section 1/1 page (976 mm) 3/4 page vertical 3/4 page horizontal 2/3 page vertical 2/3 page horizontal P: 194 × 244 mm P: 144 × 244 mm P: 194 × 183 mm P: 127 × 244 mm P: 194 × 162 mm B: 220 × 280 mm B: 157 × 280 mm B: 220 × 201 mm B: 140 × 280 mm B: 220 × 180 mm 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 1/4 page vertical 1/4 page horizontal P: 94 × 244 mm P: 194 × 122 mm P: 60 × 244 mm P: 194 × 81 mm P: 44 × 244 mm P: 194 × 61 mm B: 107 × 280 mm B: 220 × 140 mm B: 73 × 280 mm B: 220 × 99 mm B: 57 × 280 mm B: 220 × 79 mm P: Print space, B: Bleed: 3 mm bleed margin on all sides; retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height. 5
Ad Formats
Advertising section
1/4 page vertical 1/4 page horizontal 1/4 page 2 columns 1/8 page vertical 1/8 page horizontal 1/8 page 2 columns
P: 44 × 244 mm P: 194 × 61 mm P: 94 × 122 mm P: 44 × 122 mm P: 194 × 30 mm P: 94 × 61 mm
Preferred positioning
Corner section
Cover pages 2 × 1/2 Panorama advertisement Juniorpage advertisement Tile next to contents
P: 194 × 244 mm P: 414 × 122 mm P: 127 × 180 mm P: 127 × 100 mm P: 60 × 70 mm
B: 220× 280 mm B: 440 × 140 mm B: 140 × 198 mm
P: Print space, B: Bleed: 3 mm bleed margin on all sides; retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height. 6
agrarheute Magazin
agrarheute
Agriculture in a nutshell
Reports, tests, analyses, knowledge for:
Magazin
1 Fascination agriculture in all ist forms
1 Best practice examples
1 Test reports based on heavy-duty use
1 Operations management/controlling
1 Markets and trends
1 Agricultural management
1 Optimal operations management
1 Agricultural software
1 Technology highlights/technology trends
1 Animal husbandry
1 Tips and trends for crop production
1 Plant protection products
1 Cultivation methods
1 Staff management
1 Tax advice/agricultural policy
1 Variety selection
agrarheute –
Agriculture in a
nutshell!
Now also available as digital edition!
7
Rates agrarheute Magazin
Editorial section Discounts in the event of acception within a
Editorial section ad (Format 60 mm × max. 100 mm)
contract year
1/1 page 4-c 8,680.–€ 4-c per mm 1 column 22.23 €
Frequency Volume
3/4 page 4-c 6,510.–€ Advertisement by the millimetre Discount Bonus
Magazin
discount discount
2/3 page 4-c 5,787.–€ 4-c per mm 1 column 8.89 € 3 ads 950 mm 5%
Juniorpage 4,557.–€ Job offer*, application for a post, obituary, 6 ads 1,900 mm 10 %
real estate
1/2 page 4-c 4,340.–€ 9 ads 4,750 mm 15 %
bw per mm 1 column 3.61 €
1/3 page 4-c 3,472.–€ 12 ads 7,600 mm 20 %
4-c per mm 1 column 5.78 €
1/4 page 4-c 2,604.–€ 9,500 mm 20 % 1%
Tile next to contents Job offers* plus 90.– € / 8 weeks publication on agrajo.com
11,400 mm 20 % 2%
60 mm × 70 mm (width × height) 1,556.10€ 13,300 mm 20 % 3%
Corner section ad Corner section ad in the 3-column part
15,200 mm 20 % 4%
Up to 200 mm the minimum format price is valid
Minimum format 100 mm 3,289.–€ 17,100 mm 20 % 5%
Advertisement next to Editorial Minimum format for panorama advertisement
2 × 1/4 page horizontal Inserts, glued-in booklets and classified advertisements are
1/3 page vertical 4-c 3,993.–€ billed without discount. Bonus from net sales at the end.
Chiffre toll inland and overseas
Panorama ad
(including postage and tax) 12.– €
2 × 1/2 page 4-c 8,680.–€
Magazine size Johann Entner
Cover pages Dipl. Betriebswirt (FH)
220 mm × 280 mm (width × height)
Cover page 2/4: 1/1 page 4-c 9,982.–€ Media Consultant
Print space
Cover page 3: 1/1 page 4-c 9,548.–€ Phone +49(0)89 12705-265
194 mm × 244 mm (width × height)
johann.entner@dlv.de
Column width
Advertising section Advertising section (4 column) 44 mm
1/4 page 4-c 2,170.–€ Running text (3 column) 60 mm Stefanie Niedermeier
Running test (4 column) 44 mm Media Consultant
1/8 page 4-c 1,085.–€
Phone +49(0)89 12705-437
stefanie.niedermeier@dlv.de
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. 8
Special advertisement agrarheute Magazin
Inserts Bound-in booklets Online target group package
Weight Rates per 1,000* Size Weight Rates agrarheute.com uses the most up-to-date technology to
classify the readers in the online environment according
up to 25 g 225.–€ 2 pages up to 30 g 10,416.– € to interests and target groups.
Magazin
ea. additional 5 g 22.50 € 4 pages up to 30 g 15,624.– € This allows us to identify the relevant readers for you and
6 pages up to 40 g 20,832.– € to deliver the advertising exactly in your target group.
* Postal distribution fees are included in the price. Changes
within the scope oft he Postvertriebsgebührenverordnung 8 pages up to 50 g 26,908.– €
reserved. Banner-* and Newsletter Rates (net)
15,000 Ad Impressions 570.– €
Technical information Technical information
1 I nserts must not be larger than the format 1B
ound-in booklets are to be delivered folded 30,000 Ad Impressions 1,140.– €
215 mm × 275 mm (width x height) and and uncut. 45,000 Ad Impressions 1,710.– €
must not have a zigzag fold. 1 F ormat (folded and uncut): 228 mm width 290 mm Newsletter-ad
1 T he long side of the insert must always height ( head trim 5 mm, tail trim 5 mm, ■ Image-text-ad (recommended) per 590.– €
be closed. outside trim 5 mm, milled edge 3 mm) ■ Display ad 728 × 90
1W
ith special formats, folds oder paper weights, 1 Circulation upon request * Bannerformats: 300 ×250, 728 × 90 or 120 × 600, JPEG, GIF
it is always necessary to consult the publisher 1U
nder certain technical production circumstances or HTLM5, max. 35 kB
with authentic samples before production. we reserve the right to postpone.
Crossmedia-Bonus
1 I nserts must not contain any advertisements 1G
lued insert on the bound-in booklet:
by other firms. If you combine your print and online campaign, you will
Upon request with sample. receive a free advertisement in the newsletter as a
non-monetary bonus.
More
online-campaigns
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. on request. 9
Dates | Topics agrarheute Magazin
Issue Dates Topics Trade fairs
P: 28.12.2020 Crop Production: Start of the plant protection season
January
Internationale Grüne Woche, Berlin
Magazin
1 A: 25.11.2020 Technics: These are the major trends in agricultural engineering
15. – 24.01.2021
C: 02.12.2020 Management & Market: Market overview of automatic vending machines
Crop Production: Variety selection spring corps; Special plant protection:
P: 29.01.2021 Grain diseases and rapeseed pests
February
EuroTier, Hannover 09. – 12.02.2021
2 A: 29.12.2020
Technics: Machines and innovations: SIMA and EuroTier Biofach, Nürnberg 17. – 20.02.2021
C: 08.01.2021
Management & Market: Crop insurance: Overview and news
P: 26.02.2021 Crop Production: Advisor on grasslands, pastures and grazing
March
3 A: 27.01.2021 Technics: Mechanical wee control
C: 03.02.2021 Country & Country life: Agricultural machinery course for women
P: 26.03.2021 Crop Production: Weed control: Maize, potatoes, beets
April
4 A: 24.02.2021 Technics: Irrigation; Technology for grassland
C: 03.03.2021 Management & Market: AG-Chat: Digitally active farmers
P: 30.04.2021 Crop Production: Fungus control with potatoes and beets
May
5 A: 29.03.2021 Technics: Fit into the harvest season
C: 08.04.2021 Management & Market: Farm’s own dairy
P: 28.05.2021 Technics: Logistics in operation
June
6 A: 26.04.2021
C: 05.05.2021 Country & Country life: Child tractor seats under test
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics. 10Dates | Topics agrarheute Magazin
Issue Dates Topics Trade fairs
P: 25.06.2021 Crop Production: Variety selection winter oilseed rape; Catch crops
Magazin
July
7 A: 25.05.2021 Technics: Machines and trends for stubble cultivation
C: 02.06.2021 Management & Market: Grain harvest 2021
P: 30.07.2021 Crop Production: Weed control and tillage in autumn
August
8 A: 30.06.2021 Technics: About technology for autumn farming operations
C: 07.07.2021 Management & Market: Annual milk price comparison
September
P: 27.08.2021 Crop Production: Winter cereals: Variety selection and herbicides
9 A: 28.07.2021 Technics: About the corn harvest
C: 04.08.2021 Politics & Society: Image of the farmer trough the ages
P: 24.09.2021 Crop Production: Country cultivar trials: Wheat, rye, triticale
October
10 A: 25.08.2021 Technics: Technology and trends for farm and forest
C: 01.09.2021 Management & Market: Farm management tools: Experiences, benefits, disappointments
November
P: 29.10.2021 Crop Production: Strategies and methods for better soil structure
11 A: 29.09.2021
C: 06.10.2021 Management & Market: Machine financing
26.11.2021 Crop Production: Plant protection agents for the 2022 season; Grain storage
December
P:
12 A: 26.10.2021 Technics: Precision Farming trends for the new season
C: 04.11.2021 Country & Country life: Big Christmas raffle
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics. 11agrarheute Rind
agrarheute Rind
The key medium for growing cattle-raising farms
Focuses:
1 Production
1 Animal Health
1 Management
Rind
1 Market information
1 Case studies
1 Tips for use in practice
Target group:
Cattle and dairy farms in German-speaking countries
Now also available as digital edition!
12Rates agrarheute Rind
Editorial section Discounts in the event of acception within a
Editorial section ad (Format 60 mm × max. 100 mm)
contract year
1/1 page 4-c 4,070.–€ 4-c per mm 1 column 10.43€
Frequency Volume
3/4 page 4-c 3,052.50€ Advertisement by the millimetre Discount Bonus
discount discount
2/3 page 4-c 2,713.–€ 4-c per mm 1 column 4.17€ 3 ads 950 mm 5%
Juniorpage 2,137.–€ Job offer*, application for a post, obituary,
Rind
6 ads 1,900 mm 10 %
real estate
1/2 page 4-c 2,035.–€ 9 ads 4,750 mm 15 %
bw per mm 1 column 1.70€
1/3 page 4-c 1,628.–€ 12 ads 7,600 mm 20 %
4-c per mm 1 column 2.71€
1/4 v 1,221.–€ 9,500 mm 20 % 1%
Tile next to contents Job offers* plus 90.– € / 8 weeks publication on agrajo.com
11,400 mm 20 % 2%
60 mm × 70 mm (width × height) 730.– € 13,300 mm 20 % 3%
Corner section ad Corner section ad in the 3-column part 15,200 mm 20 % 4%
Up to 200 mm the minimum format price is valid
Minimum format 100 mm 1,543.–€ 17,100 mm 20 % 5%
Advertisement next to contents Minimum format for panorama advertisement
2 × 1/4 page horizontal Inserts, glued-in booklets and classified advertisements are
1/2 page vertical 4-c 2,340.–€ billed without discount. Bonus from net sales at the end.
Advertisement next to Editorial Chiffre toll inland and overseas
(including postage and tax) 12.– €
1/3 page vertical 4-c 1,872.–€
Panorama advertisement Magazine size Anke Mekota
220 mm × 280 mm (width × height) Media Consultant
2 × 1/2 page 4-c 4,070.–€
Print space Phone +49(0)89 12705-306
Cover pages
194 mm × 244 mm (width × height) anke.mekota@dlv.de
Cover page 2/4: 1/1 page 4-c 4,680.50€
Column width
Cover page 3: 1/1 page 4-c 4,477.–€ Advertising section (4 column) 44 mm
Running text (3 column) 60 mm Gundula Ailinger
Advertising section Running test (4 column) 44 mm Media Consultant
1/4 page 4-c 1,017.50€ Phone +49(0)89 12705-346
gundula.ailinger@dlv.de
1/8 page 4-c 509.–€
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. 13Special advertisement agrarheute Rind
Inserts Bound-in booklets Online target group package
Weight Rates per 1,000* Size Weight Rates agrarheute.com uses the most up-to-date technology to
classify the readers in the online environment according
up to 25 g 225.–€ 4 pages up to 30 g 7,326.– € to interests and target groups.
ea. additional 5 g 22.50 € 8 pages up to 50 g 12,61 7.–€ This allows us to identify the relevant readers for you and
to deliver the advertising exactly in your target group.
* Postal distribution fees are included in the price. Changes
Rind
within the scope oft he Postvertriebsgebührenverordnung
reserved. Banner-* and Newsletter Rates (net)
15,000 Ad Impressions 570.– €
Technical information Technical information
1 I nserts must not be larger than the format ound-in booklets are to be delivered folded
1B 30,000 Ad Impressions 1,140.– €
215 mm × 275 mm (width x height) and and uncut. 45,000 Ad Impressions 1,710.– €
must not have a zigzag fold. 1 F ormat: 223,5 × 290 mm (width x height, closed and Newsletter-ad
1 T he long side of the insert must always uncut format) plus 8 mm binding flap on page 3/4, ■ Image-text-ad (recommended) per 590.– €
be closed. headtrim 5 mm, tail trim 5 mm, outside trim 3,5 mm ■ Display ad 728 × 90
1W
ith special formats, folds oder paper weights, 1 Circulation upon request * Bannerformats: 300 ×250, 728 × 90 or 120 × 600, JPEG, GIF
it is always necessary to consult the publisher nder certain technical production circumstances
1U or HTLM5, max. 35 kB
with authentic samples before production. we reserve the right to postpone.
Crossmedia-Bonus
1 I nserts must not contain any advertisements lued insert on the bound-in booklet:
1G
by other firms. If you combine your print and online campaign, you will
Upon request with sample. receive a free advertisement in the newsletter as a
non-monetary bonus.
More
online-campaigns
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. on request. 14Dates | Topics agrarheute Rind
Issue Dates Topics Trade fairs
P: 28.12.2020
January
1 A: 25.11.2020 Metabolism Internationale Grüne Woche, Berlin 15. – 24.01.2021
C: 02.12.2020
Rind
P: 29.01.2021
February
EuroTier, Hannover 09. – 12.02.2021
2 A: 29.12.2020 Eurotier: Farming in the food chain
C: 08.01.2021 Biofach, Nürnberg 17. – 20.02.2021
P: 26.02.2021
March
3 A: 27.01.2021 Basic fodder / grass silage
C: 03.02.2021
P: 26.03.2021
April
4 A: 24.02.2021 Stable construction
C: 03.03.2021
P: 30.04.2021
May
5 A: 29.03.2021 Udder health
C: 08.04.2021
P: 28.05.2021
June
6 A: 26.04.2021 Fertility
C: 05.05.2021
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics.
15Dates | Topics agrarheute Rind
Issue Dates Topics Trade fairs
P: 25.06.2021
July
7 A: 25.05.2021 Milking technology
C: 02.06.2021
Rind
P: 30.07.2021
August
8 A: 30.06.2021 Maize silage
C: 07.07.2021
September
v: 27.08.2021
9 A: 28.07.2021 Calf husbandry
C: 04.08.2021
P: 24.09.2021
October
10 A: 25.08.2021 Dry cows
C: 01.09.2021
November
P: 29.10.2021
11 A: 29.09.2021 Heifer husbandry
C: 06.10.2021
December
P: 26.11.2021
12 A: 26.10.2021 Hoof health
C: 04.11.2021
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics.
16agrarheute Schwein
agrarheute Schwein
The key medium for growing pig farmers
Focuses:
1 Production
1 Animal Health
1 Management
1 Market information
Schwein
1 Case studies
1 Tips for use in practice
Target group:
Pig farms in German-speaking countries
Now also available as digital edition!
17Rates agrarheute Schwein
Editorial section Discounts in the event of acception within a
Editorial section ad (Format 60 mm × max. 100 mm)
contract year
1/1 page 4-c 4,070.–€ 4-c per mm 1 column 10.43€
Frequency Volume
3/4 page 4-c 3,052.50€ Advertisement by the millimetre Discount Bonus
discount discount
2/3 page 4-c 2,713.–€ 4-c per mm 1 column 4.17€ 3 ads 950 mm 5%
Juniorpage 2,137.–€ Job offer*, application for a post, obituary, 6 ads 1,900 mm 10 %
real estate
Schwein
1/2 page 4-c 2,035.–€ 9 ads 4,750 mm 15 %
bw per mm 1 column 1.70€
1/3 page 4-c 1,628.–€ 12 ads 7,600 mm 20 %
4-c per mm 1 column 2.71€
1/4 v 1,221.–€ 9,500 mm 20 % 1%
Tile next to contents Job offers* plus 90.– € / 8 weeks publication on agrajo.com
11,400 mm 20 % 2%
60 mm × 70 mm (width × height) 730.– € 13,300 mm 20 % 3%
Corner section ad Corner section ad in the 3-column part 15,200 mm 20 % 4%
Up to 200 mm the minimum format price is valid
Minimum format 100 mm 1,543.–€ 17,100 mm 20 % 5%
Advertisement next to contents Minimum format for panorama advertisement
2 × 1/4 page horizontal Inserts, glued-in booklets and classified advertisements are
1/2 page vertical 4-c 2,340.–€ billed without discount. Bonus from net sales at the end.
Advertisement next to Editorial Chiffre toll inland and overseas
(including postage and tax) 12.– €
1/3 page vertical 4-c 1,872.–€
Panorama advertisement Magazine size Anke Mekota
220 mm × 280 mm (width × height) Media Consultant
2 × 1/2 page 4-c 4,070.–€
Print space Phone +49(0)89 12705-306
Cover pages
194 mm × 244 mm (width × height) anke.mekota@dlv.de
Cover page 2/4: 1/1 page 4-c 4,680.50€
Column width
Cover page 3: 1/1 page 4-c 4,477.–€ Advertising section (4 column) 44 mm
Running text (3 column) 60 mm Gundula Ailinger
Advertising section Running test (4 column) 44 mm Media Consultant
1/4 page 4-c 1,017.50€ Phone +49(0)89 12705-346
gundula.ailinger@dlv.de
1/8 page 4-c 509.–€
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. 18Special advertisement agrarheute Schwein
Inserts Bound-in booklets Online target group package
Weight Rates per 1,000* Size Weight Rates agrarheute.com uses the most up-to-date technology to
classify the readers in the online environment according
up to 25 g 225.–€ 4 pages up to 30 g 7,326.– € to interests and target groups.
ea. additional 5 g 22.50 € 8 pages up to 50 g 12,61 7.–€ This allows us to identify the relevant readers for you and
to deliver the advertising exactly in your target group.
* Postal distribution fees are included in the price. Changes
within the scope oft he Postvertriebsgebührenverordnung
Schwein
reserved. Banner-* and Newsletter Rates (net)
15,000 Ad Impressions 570.– €
Technical information Technical information
1 I nserts must not be larger than the format ound-in booklets are to be delivered folded
1B 30,000 Ad Impressions 1,140.– €
215 mm × 275 mm (width x height) and and uncut. 45,000 Ad Impressions 1,710.– €
must not have a zigzag fold. 1 F ormat: 223,5 × 290 mm (width x height, closed and Newsletter-ad
1 T he long side of the insert must always uncut format) plus 8 mm binding flap on page 3/4, ■ Image-text-ad (recommended) per 590.– €
be closed. headtrim 5 mm, tail trim 5 mm, outside trim 3,5 mm ■ Display ad 728 × 90
1W
ith special formats, folds oder paper weights, 1 Circulation upon request * Bannerformats: 300 ×250, 728 × 90 or 120 × 600, JPEG, GIF
it is always necessary to consult the publisher nder certain technical production circumstances
1U or HTLM5, max. 35 kB
with authentic samples before production. we reserve the right to postpone.
Crossmedia-Bonus
1 I nserts must not contain any advertisements lued insert on the bound-in booklet:
1G
by other firms. If you combine your print and online campaign, you will
Upon request with sample. receive a free advertisement in the newsletter as a
non-monetary bonus.
More
online-campaigns
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. on request. 19Dates | Topics agrarheute Schwein
Issue Dates Topics Trade fairs
P: 28.12.2020
January
1 A: 25.11.2020 Breeding Internationale Grüne Woche, Berlin 15. – 24.01.2021
C: 02.12.2020
Schwein
P: 29.01.2021
February
EuroTier, Hannover 09. – 12.02.2021
2 A: 29.12.2020 Feed equipment
C: 08.01.2021 Biofach, Nürnberg 17. – 20.02.2021
P: 26.02.2021
March
3 A: 27.01.2021 Animal health
C: 03.02.2021
P: 26.03.2021
April
4 A: 24.02.2021 Hygiene
C: 03.03.2021
P: 30.04.2021
May
5 A: 29.03.2021 Fertility management
C: 08.04.2021
P: 28.05.2021
June
6 A: 26.04.2021 Animal welfare
C: 05.05.2021
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics.
20Dates | Topics agrarheute Schwein
Issue Dates Topics Trade fairs
P: 25.06.2021
July
7 A: 25.05.2021 Technology for animal husbandry
C: 02.06.2021
Schwein
P: 30.07.2021
August
8 A: 30.06.2021 Stable construction
C: 07.07.2021
September
P: 27.08.2021
9 A: 28.07.2021 Animal health
C: 04.08.2021
P: 24.09.2021
October
10 A: 25.08.2021 Feed management
C: 01.09.2021
November
P: 29.10.2021
11 A: 29.09.2021 Feed equipment
C: 06.10.2021
December
P: 26.11.2021
12 A: 26.10.2021 Piglet husbandry
C: 04.11.2021
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics.
21agrarheute Energie
agrarheute Energie
The key medium for energy farmers
Focuses:
1 Biogas
1 Solar energy
1 Timber use
1 Energy crops
1 Wind energy
1 Bio fuels
Energie
1 Business ideas
1 Technology trends
1 Management
1 Legal issues
1 Practical examples
Target group:
Active and potential energy farmers
Now also available as digital edition!
22Rates agrarheute Energie
Editorial section Editorial section ad (Format 60 mm × max. 100 mm) Discounts in the event of acception within a
contract year
1/1 page 4-c 1,840.–€ 4-c per mm 1 column 4.73€
Frequency
3/4 page 4-c 1,380.–€ Advertisement by the millimetre Volume discount Discount
discount
2/3 page 4-c 1,227.–€ 4-c per mm 1 column 1.89€ 2 ads 950 mm 5%
Juniorpage 966.–€ Job offer*, application for a post, obituary, 3 ads 1,900 mm 10 %
real estate
1/2 page 4-c 920.–€ 4 ads 2,850 mm 15 %
bw per mm 1 column 0.77€
1/3 page 4-c 736.–€
Energie
– 3,800 mm 20 %
4-c per mm 1 column 1.23€
1/4 page 4-c 552.–€
Inserts, glued-in booklets and classified advertisements are
Tile next to contents Job offers* plus 90.– € / 8 weeks publication on agrajo.com billed without discount. Bonus from net sales at the end.
60 mm × 70 mm (width × height) 331.–€
Corner section ad Corner section ad in the 3-column part
Minimum format 100 mm 699.–€ Up to 200 mm the minimum format price is valid
Advertisement next to contents Minimum format for panorama advertisement
2 × 1/4 page horizontal
1/2 page vertical 4-c 1,058.–€
Advertisement next to Editorial Chiffre toll inland and overseas
(including postage and tax) 12.– €
1/3 page vertical 4-c 846.–€
Panorama advertisement Magazine size
220 mm × 280 mm (width × height)
2 × 1/2 page 4-c 1,840.–€
Cover pages Print space
194 mm × 244 mm (width × height)
Cover page 2/4: 1/1 page 4-c 2,1 1 6.–€
Column width
Cover page 3: 1/1 page 4-c 2,024.–€
Advertising section (4 column) 44 mm Johann Entner
Running text (3 column) 60 mm
Dipl. Betriebswirt (FH)
Advertising section Running test (4 column) 44 mm
Media Consultant
1/4 page 4-c 460.–€ Phone +49(0)89 12705-265
1/8 page 4-c 230.–€ johann.entner@dlv.de
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. 23Special advertisement agrarheute Energie
Inserts Bound-in booklets Online target group package
Weight Rates per 1,000* Size Weight Rates agrarheute.com uses the most up-to-date technology to
classify the readers in the online environment according
up to 25 g 225.–€ 4 pages up to 30 g 3.312,– € to interests and target groups.
ea. additional 5 g 22.50 € 8 pages up to 50 g 5.704,– € This allows us to identify the relevant readers for you and
to deliver the advertising exactly in your target group.
* Postal distribution fees are included in the price. Changes
within the scope oft he Postvertriebsgebührenverordnung
reserved. Banner-* and Newsletter Rates (net)
15,000 Ad Impressions 570.– €
Energie
Technical information Technical information
1 I nserts must not be larger than the format 1B
ound-in booklets are to be delivered folded 30,000 Ad Impressions 1,140.– €
215 mm × 275 mm (width x height) and and uncut. 45,000 Ad Impressions 1,710.– €
must not have a zigzag fold. 1 F ormat: 223,5 × 290 mm (width x height, closed and Newsletter-ad
1 T he long side of the insert must always uncut format) plus 8 mm binding flap on page 3/4, ■ Image-text-ad (recommended) per 590.– €
be closed. headtrim 5 mm, tail trim 5 mm, outside trim 3,5 mm ■ Display ad 728 × 90
1W
ith special formats, folds oder paper weights, 1 Circulation upon request * Bannerformats: 300 ×250, 728 × 90 or 120 × 600, JPEG, GIF
it is always necessary to consult the publisher 1U
nder certain technical production circumstances or HTLM5, max. 35 kB
with authentic samples before production. we reserve the right to postpone.
Crossmedia-Bonus
1 I nserts must not contain any advertisements 1G
lued insert on the bound-in booklet:
by other firms. If you combine your print and online campaign, you will
Upon request with sample. receive a free advertisement in the newsletter as a
non-monetary bonus.
More
online-campaigns
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. on request. 24Dates | Topics agrarheute Energie
Issue Dates Topics Trade fairs
P: 29.01.2021 Biogas: Innovations at the EnergyDecentral
February
Energy Decentral, Hannover
1 A: 15.12.2020
09. – 12.02.2021
C: 08.01.2021 PV System: Optimum module cleaning
Energie
P: 30.04.2021 Biogas: Fermenter Cleaning
Intersolar, München
May
2 A: 22.03.2021
21. – 23.07.2021
C: 08.04.2021 Wind turbine: Developments in the wind industry
P: 30.07.2021 Biogas: A comparison of agitation technology
August
3 A: 22.06.2021
C: 07.07.2021 PV system: Developments in energy storage
November
P: 29.10.2021 Biogas: Gas storage management
BIOGAS Convention & Trade Fair,
4 A: 21.09.2021
Nürnberg 07. – 09.12.2021
C: 06.10.2021 Biogas: Innovations at the Biogas Convention
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics.
25agrarheute Special issues
agrarheute Sortenführer agrarheute Traktoren agrarheute Lohnunternehmer
agrajo Magazin
Circulation: 52,981 Circulation: 55,000 Circulation: 10,500
Publication date: 28.05.2021 Circulation: 52,981 Publication date: 11.11.2021 Publication date: 11.11.2021
Advertising deadline: 15.04.2021 Publication date: 24.09.2021 Advertising deadline: 20.10.2021 Advertising deadline: 18.10.2021
Copy deadline: 22.04.2021 Advertising deadline: 11.08.2021 Copy deadline: 27.10.2021 Copy deadline: 25.10.2021
ISSN: 2568-1184 Copy deadline: 18.08.2021 ISSN: 2568-115X ISSN: 2568-1141
1 year advertising effect in your target group with only 1 ad!
26Rates agrarheute Special issues Editorial section Sortenführer agrajo Magazin Traktorenheft Lohnunternehmer 1/1 page 4-c 8,680.– € 3,200.– € 8,680.– € 3,330.– € 3/4 page 4-c 6,510.– € 2,400.– € 6,510.– € 2,497.50 € 2/3 page 4-c 5,787.– € 2,133.– € 5,787.– € 2,220.– € Junior-Page 4,557.– € 1,680.– € 4,557.– € 1,748.– € 1/2 page 4-c 4,340.– € 1,600.– € 4,340.– € 1,665.– € 1/3 page 4-c 3,472.– € 1,280.– € 3,472.– € 1,332.– € 1/4 page 4-c 2,604.– € 960.– € 2,604.– € 999.– € mm 4-c 22.23 € 8.20 € 22.23 € 8.53 € Panorama advertisement 2 × 1/2 page 4-c 8,680.– € 3,200.– € 8,680.– € 3,330.– € Cover pages Cover page 2/4: 1/1 page 4-c 9,982.– € 3,680.– € 9,982.– € 3,830.– € Cover page 3: 1/1 page 4-c 9,548.– € 3,520.– € 9,548.– € 3,663.– € Corner section ad Minimum format 100 mm 2,289.– € 1,214.– € 3,289.– € 1,262.– € Advertisement next to contents 1/2 page vertical 4-c 4,991.– € 1,840.– € 4,991.– € 1,915.– € Advertisement next to editorial 1/3 page vertical 4-c 3,993.– € 1,472.– € 3,993.– € 1,532.– € Anzeigenteil 1/4 page 4-c 2,170.– € 800.– € 2,170.– € 832.50 € 1/8 page 4-c 1,085.– € 400.– € 1,085.– € 416.– € mm 4-c 8.89 € 3.28 € 8.89 € 3.41 € Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. 27
Special advertisement agrarheute
Special advertisement agrarheute Magazin agrarheute Rind agrarheute Schwein agrarheute Energie
Tip-on advertisement per 1,000
110.– € 110.– € 110.– € 110.– €
Halfcover
14,409.– € 6,756.– € 6,756.– € 3,054.– €
Gate fold
32,984.– € 15,466.– € 15,466.– € 6,992.– €
Flap
29,512.– € 13,838.– € 13,838.– € 6,256.– €
Tile next to contents
1,556.50 € 730.– € 730.– € 331.– €
Split banderole
auf Anfrage
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2021. 28Technical Data
Printing process Colour advertisement production
Cover: Sheetfed offset Euroscale printing: Colour shades are achieved through Hermann Messmer
Inside part: webfed offset combination printing. Deviations in the range of toleration Ad Management
correspond with the current status of offset printing Phone +49(0)89 12705-250
Processing technology. Special colours are only possible on the Fax +49(0)89 12705-841250
Adhesive binding: agrarheute Magazin cover pages!
Wire stitching: agrarheute Rind / Schwein / Energie hermann.messmer@dlv.de
Shades that cannot be created from the Euroscale
Data transmission (HKS special colours) are possible on request –
separate costing! Sabine Billes
Email
Ad Management
File formats Samples for inserts, bound-in booklets, Phone +49(0)89 12705-353
Print-optimised PDF (Standard X1a) glued-in inserts
Fax +49(0)89 12705-841353
Other file formats or open files available on Before accepting an order, the publisher requires five
authentic samples by the deadline for advertisements in sabine.billes@dlv.de
request only.
the relevant issue:
Coolur images always in CMYK mode (4c)
Resolution at least 300 dpi (600 dpi for ads in bw) Deutscher Landwirtschaftsverlag GmbH Electronic Data transmission
Anzeigen agrarheute Magazin hermann.messmer@dlv.de
Print profile Lothstr. 29, 80797 München, Germany
www.dlv.de/agrarheute Transfer of the data only with accurate statements
The authenticity of fulfilment of an order cannot be
of the customer’s name, property, issue no. and content
Proof f inally decided upon until the samples have been
of the print material transfer.
A colour-true proof is essential and must be sent to the submitted.
publishers' or printers' before the print run. Without this, Delivery address for inserts, bound-in booklets,
we cannot guarantee the quality of printing and accuracy glued-in inserts
of the advertisement's motif. Where no proof has been “agrarheute” to:
provided, we cannot accept complaints. Mayr Miesbach GmbH
Mr. Mayr
Am Windfeld 15, 83714 Miesbach, Germany
Delivery Date
Inserts, bound-in booklets and glued-in inserts must
be delivered by 14 days before the publication of the
magazine.
Volume of the issue required upon request, plus 3 %
surcharge.
29Digital Issue – Advertising Formats and Rates
Medium Rectangle
Right in the middle instead of being somewhere else
Whether eye-catching island ad or exciting theme integration: the Medium Rectangle is always
fascinating. The presence attracts attention and ensures successful brand communication as well as
lasting advertising impact. Medium Rectangle
(300 × 250)
Specifications
1 Medium Rectangle 300x250 pixel
1 Animated GIF, JPEG or HTML5 as ready-made content container (only with integrated click tag)
1 Single advertising material not larger than 150 KB Medium Rectangle
(300 × 250)
1 Link to the website/product to be delivered
1 Max. animation duration 30 sec.
1 Max. 3 loops
Price 950.– € / month
Video-Ad
Attention-grabbing and user-friendly
The HTML 5 Inpage Player enables the integration of moving images for this special format.
Your video message is delivered with the best possible quality. This enables them to reach the
user on any kind of device, regardless of their situation. In the mobile environment, the video
and sound starts via click-2-play. Video-Ad
Specifications (300 × 250)
1 File formats .mp4, .mov, .wmv, .mpg
1 Delivery of an embedding code or physical video delivery possible
1 Max. 3 minutes running time Video-Ad
(300 × 250)
Price 950.– € / month
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 30Digitial Issue - Advertising Formats and Rates Full Page Layer Space for maximum design freedom The Full Page Layer convinces, especially on mobile devices, by one thing above all: its size! It exclusively takes up the entire visible area and thus ensures attention for your advertising message, which will impress and be remembered!. Specifications 1 Full Page Portrait (2x3): 300x450 up to 450x675 Pixel Full Page 1 Full Page Landscape (3x2): 450x300 up to 675x450 Pixel Layer Full Page 1 With the Full Page Banner, both animated and non-animated banners can be played Layer 1 Delivery as HTML5 banner or redirects (max. 500 kb) 1 Max. animation duration 30 sec. 1 Max. 3 loops 1 Sound on user interaction Price 950.– € / month Out Of Page Enthusiasm through creativity If you want something really special, then Out Of Page is just the right advertising format for You! The creation is adapted to your very personal and individual wishes. Whether machines move from right to left, pop up product images or screen contents slowly build up: The maximum attention of the observer is guaranteed! Please feel free to contact us. Together with you we will develop your creative advertising message. Price on request. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 31
Online – Display Ads
Standard formats ROS-CPM Targeting-CPM
Desktop
Mobile
Tablet
also possible as Ad Bundle (all readers) (target groups) Halfpage Ad
(300 × 600)
1 Leaderboard (728 × 90 px) ☑ (☑) – Billboard
(900 × 250)
2 Skyscraper (120 × 600 px) ☑ – –
24.– € 40.– €
3 Medium Rectangle (300 × 250 px) ☑ ☑ ☑ 6
4 Mobile Ad (300 × 100 px) – – ☑
Large-size Image Banner
5 Halfpage Ad (300 × 600 px) 5
☑ (☑) –
6 Billboard (900 × 250 px) 33.– € 55.– € ☑ (☑) – Skyscraper
(120 × 600)
Hockey Stick (728 × 90 + 160 × 600 px) ☑ – –
Leaderboard
Online video offerings (728 × 90)
1
Video-Ad (468 × 263 px) 45.– € 60.– € ☑ (☑) –
(☑) = depending on the device resolution
Other special formats available on request.
Mobile Ad
(320 × 100) 4
Scale of discount
Gross amount > 2,000.– € 5%
> 7,500.– € 10 %
> 15,000.– € 15 % 2
> 25,000.– € 20 %
> 50,000.– € 25 %
> 75,000.– € 30 % Medium
Rectangle
(300 × 250)
Medium Rectangle
(300 × 250) 3
3
Online Rates are valid for campaigns with start from 01.01.2021 32Content & Facebook Advertising
Advertorial Social Media
The advertorial is especially suitable if complex informa- Example Advertorial-Teaser agrarheute.com is also on Social Media channels an
tions should be available, which cannot be presented on established name where agricultural content and target
a banner. groups are the focus on your advertising activities.
You can place the advertorial on the start page or in one We share your information with more than 100,000
of the categories. fans on Facebook and more than 55,000 Instagram
subscribers**.
Advertorial Rates
Example Advertorial-Text
2 weeks runtime 1,590.– € Options Rates
4 weeks runtime 2,590.– €
Sponsored post
Promotion (optional) 1 Image gallery (up to 15 images)
as “Branded Content” on facebook 590.– €* 1 Video (max. 3 minutes) 1,190.– €
As image-text advert in the 1 Events, links to the website, product
590.– € presentations etc.
agrarheute-Newsletter
Specifications:
Images
Teaser: Format 3:2 (2,000 × 1,333 Pixel)
Image broad top: Format 5:2 (2,000 × 800 Pixel)
Text (incl. spaces)
Title: max. 60 characters
Teaser-Text: max. 130 characters
Advertorial Text (Recommendation):
1,500 – 2,000 characters
Optional
Linkings:
1 – 2 Links
Images in text:
up to 3 images, format 3:2 (2,000 × 1,333 Pixel) * Rates only in combination with an advertorial
** Date: 26.06.2020
Online Rates are valid for campaigns with start from 01.01.2021 33Online – Newsletter Advertising
Editorial newsletter Newsletter with your individual content
Standard-Newsletter per day 590.– € Advertising opportunities in the newsletters Special newsletter 3,490.– €
The subscribers of the agrarheute-newsletter receive The special newsletter is an attention-getting form
the latest news once a day via email. Leaderboard of advertising, where we send your information in the
With an opening rate of more than 32 % the newsletter Format: 728 × 90 pixel look-and-feel of the agrarheute-newsletter.
enjoys huge popularity and represents an interesting File: static JPG or GIF
advertising opportunity. File size: max 35 kB
Linking
Topic newsletter 890.– € per distribution
The editors of agrarheute write relevant articles to a
key topic. Every topic newsletter has only 3 positions for
advertising.
Image-text advert
Topics* Text (incl. spaces):
Month
Topic newsletter Title: max 60 characters
January Slurry / Preliminary report EuroTier Teaster text max. 250 characters
February Plant protection Linking
March Grasslands Image width 1,868 × 1,400 pixel resolution
April Smart farming / Plant protection
May Variety guide
June Plant protection
July Stubble processing / Rapeseed
August Variety selection winter crops
September Maize silage
October About the livestock
November N.N.
December Variety selection maize
* We reserve the right to modify topics and dates.
Online Rates are valid for campaigns with start from 01.01.2021 34agrarheute SPEZIAL - Video Packages “Fairs”
The exclusive video format at fairs*
Target-oriented addressing of your target group:
1 Short and concise, max. 3-minute interview video
1 Expert supervisor and interviewers
1 Experienced video team: Filming, editing and sound recording
1 Link to your company
1 High quality end product
We distribute your video to affiliated target groups
Your Video
Wide-ranging distribution of your message through our channels:
1 P ublication of the video in our agricultural network:
agrarheute.com – wochenblatt-dlv.de – landundforst.de
1 20,000 Video-AdImpressions Social Media
1 Social Media – Unlimited online
Agrar-network
1Y
our Bonus: Free use of the video for your own purposes
(e. g. on your website, Facebook page, etc.)
Reserve your production date!
* Productions within the framework of the fairs EuroTier, DLG Feldtage and
Agritechnica. Dates outside the events only after consultation and with amended prices.
+
Please ask us for a production in your company or on a farm of your choice. 35Community
Founded on 8 March 2019, the Facebook group agrarfrauen of agrarheute offers
entrepreneurial women in agriculture a platform for exchange, networking and
mutual support. More than
The Facebook group is complemented by regular network meetings and the 2,222* acitve
formation of regional groups. members in the
Facebook
Use the power of the agrarfrauen and present your products and solutions here
or become an active part of the group with your company. group!
Sandra Holleber
Head of Sales Agrar-Digital
Phone +49(0)89 12705-378
sandra.holleber@dlv.de
* Date: 04.08.2020 36Please contact us
Head of Advertising Media Consultant Online
Verena Nolten Nicole Danöhl
Phone +49(0)89 12705-257, verena.nolten@dlv.de Phone 49(0)89 12705-338, nicole.danoehl@dlv.de
Evelyn Zimdars
Tel. 49(0)89 12705-245, evelyn zimdars@dlv.de
Key Accounting
Sandra Holleber
Phone +49(0)89 12705-378, sandra.holleber@dlv.de Ad Management Print
Thorsten Krull Hermann Messmer
Phone +49(0)89 12705-271, thorsten.krull@dlv.de Phone +49(0)89 12705-250, hermann.messmer@dlv.de
Sabine Billes
Hans-Joachim Hecht
Phone +49(0)89 12705-353, sabine.billes@dlv.de
Phone +49(0)4524 7030888, hans-joachim.hecht@dlv.de
Ad Management Online
Media Consultant Print
Leonhard Mayr
Johann Entner Phone +49(0)89 12705-319, leonhard.mayr@dlv.de
Dipl. Betriebswirt (FH)
Phone +49(0)89 12705-265, johann.entner@dlv.de
Stefanie Niedermeier
Phone +49(0)89 12705-437, stefanie.niedermeier@dlv.de
Animal Area
Anke Mekota
Phone +49(0)89 12705-306, anke.mekota@dlv.de
Gundula Ailinger
Phone +49(0)89 12705-346, gundula.ailinger@dlv.de
210651 ANK
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