Sitting on North Shore coffee tables every week.
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Sitting on
North Shore
coffee tables
every week.
Get your business message into
over 20,000 homes of some of
the highest earners in Auckland.
To book advertising, or for more information call us on 09 445 0060
or email: sales@devonportflagstaff.co.nz or sales@rangitoto-observer.co.nz
MEDIA KIT 2020 Devonport Flagstaff and Rangitoto
Observer Local Community Newspapers
The Devonport Flagstaff and Rangitoto Observer are independently owned and operated community newspapers
providing insightful and topical news coverage for the North Shore, from Devonport to Takapuna and Milford.
Our free of charge niche publications are published every Friday, each paper alternating each week.
Editorial Content Industry Awards
The Devonport Flagstaff The strength of the Devonport Flagstaff and Rangitoto
and Rangitoto Observer Observer’s editorial content has been recognised with a
are a focal point of number of awards and accolades in recent years.
news for the North Voyager Media Awards
Shore communities. Our Best Community Newspaper Reporter Winner 2018
experienced journalists
are passionate and New Zealand Community Newspaper Assn (NZCNA)
knowledgeable and have Best Community Involvement
the expertise to report Winner 2015, 2013, 2012, 2011, 2010, 2008, 2005
on issues that affect local Best Headline
residents and businesses. Winner 2017, 2014, 2013, 2012
We break ‘news you can’t Most Improved Newspaper Winner 2012, 2011, 2010
get online’, and have national Best Senior Reporter, Best Sports
broadcasters, newspapers Winner 2017, 2013, 2010, 2009
and other media following up Best Overall Newspaper Finalist 2007, 2003, 2002
on stories and features they first came across in Best Junior Reporter
the Devonport Flagstaff and Rangitoto Observer. Winner 2015, 2014, 2013, 2005, 2002, 2001
Best Junior Photographer Winner 2001
Devonport Publishing Team Best Senior and Junior Feature Writer Winner 2015
The Devonport Flagstaff and Rangitoto Observer Best Front Page Runner-up 2017
are Kiwi owned and operated. Managing Editor Rob
Best Advertising Feature or Supplement Runner-up 2017
Drent, a journalist for more than 35 years, has been at
the helm since October 1997. He has worked in New Metro Magazine – Best of Auckland
Zealand and England on community, daily and Sunday Best Community Newspaper Winner 2006
newspapers and magazines, including the Auckland Runner-up 2005
Sun, Dominion Post and Sunday Star Times. History
In 2010, Rob was recognised with a Civic Award by
the North Shore City Council for his services to the The Devonport Flagstaff was established in 1992 as a
community. Peter Wilson is co-owner and Publisher and bi-weekly magazine format newspaper. Originally it was
brings a wealth of business acumen. 16 pages and published in black and white. The paper
moved to full-colour in January 1998 and now generally
They are supported by a small team of specialists who
runs to 48 or 56 pages per issue.
have many years’ experience in journalism and design,
both in New Zealand and overseas. The Rangitoto Observer launched in March 2019 and
has gone from strength to strength, in its first year
generally running about 24 to 30 pages per issue. 
Advertising Readership 75,000 readers (estimated)
The Devonport Flagstaff and Rangitoto Observer Our readership catchment matches that of
offer a comprehensive range of affordable advertising the Devonport Takapuna Local Board (DTLB), a decile
options to suit the needs of businesses, community 10 area which has 20-25% of residents earning over
groups and individuals. It provides advertisers — both $100,000 year compared with 9.5% for Auckland. The
local and from further afield — with a cost-effective way DTLB area has higher proportions of managers and
to promote their business, sell products, communicate professionals than the rest of Auckland and New Zealand,
a service or update the local community. exemplified on the peninsula, with 25.7% working as
Our experienced professional designer can translate managers and 46% working as professionals.*
all copy into print-ready designs. This service is Our local news content written by award winning
provided free of charge to advertisers. Alternatively journalists makes our papers highly sought after
advertisements can be supplied direct and must be by our community of approximately 75,000 readers.
submitted in PDF format to specification. The format of the paper (magazine style) lends itself to
staying on coffee tables and being read cover to cover by
Distribution a highly engaged readership.
The papers are also available for download in PDF format
Rangitoto Observer Devonport Flagstaff via our web sites with key articles being available in blog
Circulation 13,000+ Circulation 11,000+
format. We have digital advertising options available in
Readership 45,000+ Readership 30,000+
combination with papers ads.
Home delivery 10,000+ Home delivery 10,000+
*Source: Statistics New Zealand, 2018 Census Data
Business delivery 1,000+ Business delivery 1,000+
Delivered to cafés, businesses and Business Delivery area from ShoreJobs – Local Jobs for Local People
community hubs throughout the Devonport Ferry to Hauraki Corner.
area: Takapuna, Milford, Castor Bay, Are you currently looking or soon to be hiring new staff?
Forrest Hill, Sunnynook ShoreJobs (shorejobs.co.nz) attracts highly educated
The delivery network encompasses Devonport, and experienced residents living on the Shore.
Belmont, Bayswater, Hauraki, Takapuna, Milford, Use our online Job Finder – receive applications, browse
Forrest Hill and Castor Bay. through potential candidates and view CVs online.
It is also available at the following outlets:
Format
•D evonport Publishing Offices in Devonport (Level 1,
9 Wynyard St) and Milford (Level 1, 6-8 Milford Rd) The Devonport Flagstaff and Rangitoto Observer are
• Devonport, Takapuna and Milford Real Estate offices A4 colour. Its attractive magazine-style, stapled format
• Devonport and Takapuna Libraries and iSites means it lingers on coffee tables, kitchen benches and
• The Rose Centre Belmont, The Pumphouse the like and has greater longevity than conventional
and the Bruce Mason Centre, Takapuna newspapers.
• Various stands, cafes and businesses in our
distribution areas Partners
Archive copies can be viewed online and hard The Devonport Flagstaff and Rangitoto Observer are
copies are available at Devonport Library, printed by Beacon Print Limited, and distributed by
2 Victoria Road, Devonport. PMP (NZ) Limited. 
Advertising Rates and Sizes 2020 Sizes and prices
Advertisements are published in colour and inserted on a casual All dimensions are quoted in mm and
(one-off) or contract (x6 issues or more per publication) basis for are height x width. The ad sizes and
either single paper (x1 publication) or double paper (x2 publications). specs below show how each ad looks
Further reduced “Best Rates” are reserved for clients booking a on a full page. Ads are included in
full year for ads in every edition of both publications. Invoicing is the ‘run of paper’ and placement is
issued at the end of each month. If you would prefer to pay annually, determined by the Production Team.
please specify when booking. Up front payment for a full advertising If you would like to be considered
campaign can be paid in total in advance for a further 5% discount for preferential placement,
off the total bill. All prices are per ad and are GST exclusive. please contact the Sales Team.
Full Page Half Page Third Page
Single Paper Single Paper Single Paper
Casual $940 Casual $650 Casual $475 SQUARE
Contract $830 Contract $540 Contract $380 120 x 112
TOWER
DOUBLE Paper DOUBLE Paper DOUBLE Paper
Casual $845 240 x 171 Casual $585 Casual $425
Contract $745 Contract $485 Contract $340
120 x 171 240
STRIP
80 x 171 x 55
Sixth Page Ninth Page Twelfth Page Solus
FRONT PAGE
Single Paper 60 x 112 Single Paper Single Paper
42 x 42
Casual $335 Casual $190 Casual $145
Contract $290 Contract $155 Contract $125
DOUBLE Paper DOUBLE Paper DOUBLE Paper Single Paper
Casual $300 Casual $170 Casual $130 Casual $450
Contract $260 Contract $135 Contract $110 Contract $350
DOUBLE Paper
120 x 55 80 x 55 60 x 55 Casual $400
Contract $325
Trades & Professional Services Advertising Classifieds
Twelfth Page Single Paper Double Paper $20.00 for the first 15 words, then $0.50 per word thereafter,
per insertion. Classified ads must be submitted by email to
6 issues or more $95 $83 sales@devonportflagstaff.co.nz or sales@rangitoto-observer.co.nz.
12 month period $83 $71
Charity & Fundraiser rates available on request
All prices are per ad and are GST exclusive.
Devonport Flagstaff Publishing Dates & Advertising Deadlines 2020
PUBLISHING DATE AD COPY DEADLINE Every edition features ‘Live Love Shop Local’
page(s) to promote local businesses to the
June 19 June 12 local community.
July 3 June 26
July 17 July 10
July 31 July 24
August 14 August 7
August 28 August 21
September 11 September 4
September 25 September 18
October 9 October 2
October 23 October 16
November 6 October 30
November 20 November 13
December 4 November 27
December 18 December 11
January 29 January 22
February 12 February 5
Februay 26 February 19
March 12 March 5
March 26 March 19
April 9 April 2
April 23 April 16
May 7 April 30 DESTINATION DEVONPORT
May 21 May 14 PUBLISHING DATE AD COPY DEADLINE
June 5 May 28 December 18 December 4
Arts and Entertainment feature Green Pages feature
Rangitoto Observer Publishing Dates & Advertising Deadlines 2020
PUBLISHING DATE AD COPY DEADLINE Every edition features ‘Live Love Shop Local’
page(s) to promote local businesses to the
June 26 June 19 local community.
July 10 July 3
July 24 July 17
August 7 July 31
August 21 August 14
September 4 August 28
September 18 September 11
October 2 September 25
October 16 October 9
October 30 October 23
November 13 November 6
November 27 November 20
December 11 December 4
Janury 22 January 15
February 5 January 29
February 19 February 12
March 5 February 26
March 19 March 12
April 2 March 26
April 16 April 9
April 30 April 23
May 14 May 7
May 28 May 21
June 11 June 4
Arts and Entertainment feature Green Pages feature
Business Profile Package Deals
30% of casual rates plus FREE photos, interview and content creation/design
Perfect for new businesses, rebranding or heightened visibility/market outreach, these exclusive package deals run
for four consecutive editions in either the Devonport Flagstaff or Rangitoto Observer, or both. For double paper
Business Profile Packages, please contact the Sales Team for further discounts.
Each package comprises a FULL PAGE advertorial in the first edition, and either 3x half page ads (GOLD),
3x third page ads (SILVER) or 3x sixth page ads (BRONZE) in the next three editions. Photos and the interview
for the advertorial and content/design are all included free of charge.
Gold Package
$2000 +GST
Full page advertorial followed by 3x half page advertisements
FULL
PAGE
HALF HALF HALF
SAVE $890 +GST
PAGE PAGE PAGE Reduces the cost of 3x half page ads from
$650+GST per insertion to $353+GST per insertion
Silver Package
$1650 +GST
Full page advertorial followed by 3x third page advertisements
FULL
PAGE SAVE $715 +GST
THIRD THIRD THIRD Reduces the cost of 3x third page ads from
PAGE PAGE PAGE $475+GST per insertion to $237+GST per insertion
Bronze Package
$1350 +GST
Full page advertorial followed by 3x sixth page advertisements
FULL
PAGE SIXTH
PAGE
SIXTH
PAGE
SIXTH
PAGE SAVE $595 +GST
Reduces the cost of 3x sixth page ads from
$335+GST per insertion to $137+GST per insertion
Distribution Map
Devonport Publishing
Rangitoto Observer 09 445 0060
and Devonport Flagstaff
sales@devonportflagstaff.co.nz
sales@rangitoto-observer.co.nz
Advertising Rates
www.devonportflagstaff.co.nz
www.rangitoto-observer.co.nz
2020 Single Paper Rates
SIZES CASUAL CONTRACT1
Double page spread $1,880 $1,660
Solus Front page $450 $350
Full page $940 $830
Half page $650 $540
1/3 page $475 $380
1/6 page $335 $290
1/9 page $190 $155
1/12 page $145 $125
2020 Double Paper Rates
SIZES CASUAL CONTRACT1
Double page spread $1,690 $1,490
Solus Front page $400 $325
Full page $845 $745
Half page $585 $485
1/3 page $425 $340
Quick Facts
1/6 page $300 $260
• 4% of regional population • 38% born overseas
1/9 page $170 $135 • Median age 39.7 years • Median household
• 28,340 employees work the income $85,800
1/12 page $130 $110
local board area • 64% of residents employed
1. Contract rates apply to 6 advertisements or more.
• 76% European 20% Asian • 8787 businesses in the
5% Ma-ori 2% Pacific local board area (2015)
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