Sleep study - July 3, 2019
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Sleep study July 3, 2019
1 Research Design 2 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
Research Design
Field time
Quantitative Online Survey 24.08.2018 - 10.09.2018
Length of interviews:
In the YouGov Switzerland Partner Panel
approx. 20 minutes
2094 respondents Target group Switzerland:
In Switzerland Swiss population, 18 years and older
YouGov Report for IKEA – Sleep Study 2018 - Switzerland2 Management Summary 4 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
Key findings
53% 67% 41% 33% 39%
Consider sleep very Think about sleep Sleep poorly during Have always or Are not familiar with the
or extremely regularly, respectively if the week often difficulties to topic of sleep and don’t
important there is any reason for it fall asleep know exactly what to do
(BB in %)
to sleep well
(TB in %) (TB in %) (TB in %)
(BB in %)
How important is sleep or How often do you How would you rate the How often… - do you have In how far do you agree
sleeping in general for consciously think about quality of your sleep in difficulties to fall asleep? with the following
you? sleep / your personal general? - During the statements?
sleeping pattern? week
5 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandKey findings – It‘s time for a Sleep Study
General openness for discussing the topic of
sleep exists
The topic of sleep is still of minor importance in society at the
moment, nevertheless the majority of the respondents agree that it
should be at least as important as the topic of healthy eating.
Respondents show an ambivalent behavior toward sleep (subjective
importance vs. actual value in everyday life)
Sleeping
Importance
in society
Quality time Relaxation
with family Eating & Hobbies / Further
& time for
and friends Drinking Sports Working education /
yourself studying
most important in everyday life least important in everyday life
6 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandKey findings – Sleeping means recharging
Sleep as the Especially during the week, some respondents have
difficulties to sleep well. Thus, bad sleep quality
power plant has a negative impact on efficiency during the day
of daily life for the majority of respondents
Worries / anxieties, stress and People believe in routines:
physical discomfort have a Almost three quarters of
comparatively strong negative respondents think going to bed
impact on sleep. at the same time every night
improves sleep quality
Evening hygiene (teeth
brushing, removing make-up,
taking a shower or bath) plays
an important role in bedtime
Charging…
routine
Persons with a mindful attitude
towards sleeping sleep better
7 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandKey findings – Permanent availability
Letting go is not easy if one is
permanently available
In a digital world, the bedroom door is not enough
to keep out everyday life
The smartphone can be found most frequently
in bedrooms. In comparison to other devices, it is
14% have no
also used most often immediately before sleeping electronic devices in
and after waking up the bedroom
Watching TV or Netflix are among others the most
frequently practiced activities before sleeping
8 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandKey findings – High relevance of the bedroom
‘My bedroom is my Castle’!
Most of respondents sleep best in their own bed at home.
The bedroom is mostly defined as a place to relax and
recover
Besides relaxation, the bedroom is a
meeting place with the partner and a Almost a quarter of
place for intimacy. respondents plan to modify
The mattress has the strongest impact on sleeping their bedroom, concrete ideas
quality, nevertheless not everyone is are often related to the bed.
happy with their current mattress
9 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandRecommendation: Learn from good Sleepers
From good to great sleep
Bedroom is a place to relax Being happy with the mattress
The bedroom is a place to relax and A mattress on which you feel
sleep. Distraction from rest (and sleep) comfortable and you are happy with,
has no justification here. also ensures a good sleep result. So
But: Don’t push yourself to hard into search for the right mattress.
sleep.
Routines Going with the times/seasons
Sleep begins even before you step into Adapt to the season and use different
the bedroom: relaxation (even if it is inlays and don’t forget to renew your
only the evening washing routine) is a mattress every few years
key to good sleep.
Cosy and tidy No electronic devices
The more pleasant and calming the The PC, smartphone and tablet may
bedroom is, the better you get into have a negative effect on the sleep
the mood for sleeping. This can be a results. For the perfect bedroom this
pleasant scent or a calm image that means: mobile phone free zone.
relaxes the mind.
10 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3 Detailed Results 11 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
3.1 Attitudes and opinions towards
sleep
12 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandSleeping less important than quality time and relaxing; asked
directly, the majority considers it as very or extremely important
q8. How important are the following topics of your everyday q9. How important is sleep or sleeping in general for you?
life for you? Please arrange the following topics and start
with the most important.
Ranking of everyday life topics* Importance of sleep
2.8
21% 32% 36% 10% 1%
3.2
extremely important [100] very important [75] important [50] less important [25] unimportant [0]
3.6
Base: all respondents (2086)
4.3
q10. How often do you consciously think about sleep / your personal sleeping pattern?
4.4
4.4 27% 40% 27% 6%
5.3
regularly [100] sometimes, respectively if there is any reason for it (e.g. temporary sleep disturbances) [67] rarely [33] never [0]
Base: all respondents (2094), *ranking from 1 (most important) to
7 (least important), data in means Base: all respondents (2066)
13 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandMost of respondents sleep best in their own bed at home, on
vacation comes in third place
q11_coded. Where and under which (maybe extraordinary) circumstances have you slept best in the past?
0 100
(My own) bed 23%
At home 22%
Vacation (e.g. at the sea, in the mountains, at a hotel) 17%
After a busy day (working, hiking, sports) 8%
I am able to sleep well every night (everywhere)
6%
Peace of mind / relaxation 5%
Outside / outdoor / while camping 4%
When it's cold / pleasant temperature 4%
When I'm tired / going to bed late / at night / sleep deprivation
3%
Mattress / waterbed / boxspringbed / good bed linen (pillow / blanket) 3%
Calmness (no noise) 2%
With my partner / with my child 2%
Vehicle (car, train, ship, plane) 2%
Alone (without partner / without children) 2%
Other 8%
Base: all respondents (1016)
Open question, categorised, shown are categories with 2% and more
14 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandSleep quality in general is rated better at the weekend or
during the holidays than during the week
q12. How would you rate the quality of your sleep in general?
During the week 6% 16% 37% 33% 8%
At the weekend 12% 28% 39% 18% 3%
During the vacation / the holidays 18% 28% 35% 16% 3%
excellent [100] very good [75] fine [50] mediocre [25] poor [0]
Base: all respondents - During the week (2082), At the weekend (2082), During the vacation / the holidays (2067)
15 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandPositive impact on sleep besides room temperature primary
through cosy bad linen and calming atmosphere in bedroom
q13_rec: Which of the following factors have an impact on your sleep in general on a regular basis?
Note: heat wave
during field phase
Room temperature 59% 35% 6%
Cosy bed linen 56% 43% 1%
Calming atmosphere in the bedroom 49% 50% 1%
Partner 33% 65% 2%
Going to bed at the same time regularly 31% 68% 1%
Sports / exercisement 31% 67% 2%
Sounds of nature 30% 66% 3%
Tidied bedroom 28% 71% 1%
Pleasant smells 27% 72% 1%
Calming music 27% 72% 1%
Pets 25% 71% 4%
Lighting conditions 24% 62% 15%
Rituals/ evening routine 23% 76% 1%
Watching TV 18% 73% 10%
Breathing of the partner 12% 81% 7%
positive impact no impact negative impact
Base: all respondents (553-2092), multiple answers possible, sorted by positive impact
16 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandWorries / anxieties, stress and physical discomfort / pain have
a comparatively strong negative impact on sleep
q13_rec: Which of the following factors have an impact on your sleep in general on a regular basis?
Children 11% 75% 15%
Alcohol 8% 78% 14%
Late dinner 5% 73% 22%
Lack of fatigue 5% 68% 28%
Stress 4% 55% 41%
Worries / anxieties 3% 53% 44%
Physical discomfort / pain 3% 60% 37%
Smartphone utilization / permanent availability 3% 82% 15%
Traffic noises 3% 70% 27%
Ticking clocks 3% 78% 19%
Insects / mosquitos 3% 56% 41%
Absent wish to go to bed 3% 80% 17%
Snoring of the partner 2% 67% 30%
Lack of comfort (e.g. mattress / bedroom) 2% 69% 29%
Noises of neighbours 2% 70% 28%
Noises of washing machine / dishwasher 2% 84% 14%
positive impact no impact negative impact
Base: all respondents (553-2092), multiple answers possible, sorted by positive impact
17 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandAlmost half of respondents wake up often or always during the
night, the majority often wakes up before the alarm clock rings
q14. How often…
do you wake up before your alarm clock rings? 15% 43% 34% 8%
do you wake up during the night? 11% 36% 47% 6%
is it difficult for you to get up in the morning? 12% 30% 43% 15%
are you able to remember any of your dreams after waking
5% 34% 53% 8%
up?
do you plan to catch up on some sleep at the weekend or
8% 28% 34% 29%
on holidays?
do you have difficulties to fall asleep? 7% 26% 54% 13%
do you go back to sleep even though the alarm clock had
6% 23% 38% 33%
already rang?
do you take a nap / powernap during the day? 6% 22% 43% 29%
are you affected by nightmares? 2% 12% 62% 25%
always [100] often [67] rarely [33] never [0]
Base: all respondents - do you have difficulties to fall asleep? (2056), do you wake up during the night? (2057), do you wake up before your alarm clock rings? (2034), are you able to
remember any of your dreams after waking up? (2063), are you affected by nightmares? (2029), do you plan to catch up on some sleep at the weekend or on holidays? (2035), Do you
go back to sleep even though the alarm clock had already rang? (2035), do you take a nap / powernap during the day? (2063), Is it difficult for you to get up in the morning? (2056)
18 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandThe majority of respondents (rather) agrees that the topic of
sleep should be as important as the topic of eating healthy
q15. In how far do you agree with the following statements?
The topic of sleep should be as important as the topic of healthy
38% 51% 9% 2%
eating in society.
If you go to bed at the same time every day, you are going to
17% 57% 20% 6%
sleep better.
A good night's sleep makes you beautiful. 23% 49% 18% 11%
You are either a morning person or a morning grouch. 23% 47% 21% 8%
I am familiar with the topic of sleep and I know exactly what to
11% 51% 31% 8%
do to sleep well.
The best sleep starts before midnight. 17% 44% 29% 10%
Some people are born with bad sleep. 11% 43% 31% 14%
Waking up in the middle of the night indicates a bad sleeping
10% 40% 38% 12%
quality.
A person who sleeps a lot is enviably. 13% 37% 36% 14%
I fully agree [100] I rather agree [67] I rather not agree [33] I do not agree at all [0]
Base: all respondents - I am familiar with the topic of sleep and I know exactly what to do to sleep well. (1966), The topic of sleep should be as important as the topic of healthy
eating in society. (2040), A person who sleeps a lot is enviably. (1922), The best sleep starts before midnight. (1811), A mattress should be rather hard to enable a good sleeping
quality. (1868), Waking up in the middle of the night indicates a bad sleeping quality. (1959), If you go to bed at the same time every day, you are going to sleep better. (1929), A
good night's sleep makes you beautiful. (1855), You are either a morning person or a morning grouch. (1977)
19 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandAlmost no one agrees that a person that sleeps a lot is lazy
q15. In how far do you agree with the following statements?
A mattress should be rather hard to enable a good sleeping
10% 39% 36% 15%
quality.
Everyone needs at least eight hours of sleep. 14% 34% 38% 14%
Morning persons are more successful in life. 10% 36% 35% 20%
You are going to sleep better if you sleep naked. 15% 30% 31% 23%
I am often worried about the quality of my sleep. 10% 31% 35% 24%
You are unproductive while sleeping. 6% 20% 39% 35%
It is not possible to control the quality of our sleep. 5% 20% 45% 29%
Successful and efficient people need less sleep than others. 4% 20% 48% 28%
A person who sleeps a lot is lazy. 2% 11% 37% 49%
I fully agree [100] I rather agree [67] I rather not agree [33] I do not agree at all [0]
Base: all respondents - I am often worried about the quality of my sleep. (2043), Successful and efficient people need less sleep than others. (1847), A person who sleeps a lot is
lazy. (2010), Everyone needs at least eight hours of sleep. (2002), It is not possible to control the quality of our sleep. (2020), Some people are born with bad sleep. (1711),
Morning persons are more successful in life. (1802), You are unproductive while sleeping. (1967), You are going to sleep better if you sleep naked. (1859)
20 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3.2 Sleeping habits and needs 21 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
Asked unaided, hygiene as well as reading and watching TV
are the most important things in the evening routine
q18_coded. Are there any actions you practice regularly before going to bed? Is there anything you can not sleep without?
regular sleep rhythm / daily routine
Internet (e.g. YouTube, social media) Mobile phone / Pad / Computer
switch everything off / close Cuddly blanket / Cuddly pillow / soft toy
drinking something (e.g. tea, water) Coffee or caffeinated beverages
Evening hygiene (removing make-up, washing, going
to the toilet, brushing teeth) showering / taking a bath
praying caresses ( saying "good night", good night kiss, cuddling,
watching TV sex, masturbating) (incl. pets) Reading drinking alcohol (glass of red wine, beer)
Food / Snacking
Sleeping aids (medication / sleeping aids / sleep mask / going for a walk
earplugs) Pet care (going for a walk, feeding a cat etc.) smoking
airing relaxation exercise / meditation Radio / Music
Putting children to bed / Conversations with children Audio book / Podcast
Review the day / come down / relax
Preparations for the next day / Cleaning up
Base: all respondents (1196), open question, categorised
22 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandBrushing teeth and watching TV or Netflix are the most
frequently practiced actions before going to bed
q19. Which of the following actions do you regularly practice immediately before going to bed?
Teethbrushing 73%
Watching TV / Netflix / Videos 51%
Reading 34%
Talking to family / friends / partner 28%
Thinking about the recent day 26%
Taking a shower / bath 25%
Exchange of tenderness / cuddling 25%
Listening to music 22%
Social media 19%
Planing the following day 18%
Eating / drinking 18%
Chatting (e.g. via WhatsApp) 14%
Running the household 13%
Relaxation exercise / meditation 10%
Going for a walk 7%
Working 5%
Being on the phone with somebody 5%
Sports 4%
Other 5%
Don't know / no answer 2%
Base: all respondents (2094), multiple answers possible
23 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandA caffeine-free drink is usually the last thing that is consumed
before going to sleep
q20n. When is the last time you usually consume something before going to sleep?
The last caffeine-free drink 38% 27% 11% 6% 4% 6% 3% 8%
The last snack 6% 23% 21% 12% 8% 12% 5% 13%
The last alcoholic drink 4% 11% 11% 10% 7% 12% 18% 28%
The last caffeine-containing drink 4% 8% 10% 11% 11% 41% 7% 10%
The last full meal 2%5% 19% 32% 25% 15% 1%
2%
immediately before going to sleep about one hour before going to sleep about two hours before going to sleep
about three hours before going to sleep about four hours before going to sleep more than four hours before going to sleep
other Don't know / no answer
Base: all respondents (2094)
24 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandDuring the week and also at the weekend, the majority
immediately turns off the light after going to bed
Q21/q22. Please enter the time at which you usually ... during the week / at the weekend?
61% of the people are
used to go to bed between
10 p.m. and 23:59 p.m. 45% of the people
30% of the people fall
13% are used to go to asleep immediately after leave their bed
bed at 1 a.m. or later, turning the light off immediately after
at the weekend 25% 56% of the people waking up
usually wake up
54% between 6 a.m. and For 9% of the people it
of the people For 17% of the people it
7:59 a.m., 6% at 9 takes more than one
turn the light off takes one hour and more a.m. or later. At the hour to leave the bed
immediately after to fall asleep after weekend 29% wake up after waking up, 17% at
going to bed turning the light off at 9 a.m. or later the weekend
60% sleep between 6 and 8 hours, 18% less than 6 hours. At the weekend, 48% sleep 8 hours and longer
...go to bed at night ...turn off the light at night ...fall asleep at night ...wake up in the morning ...leave the bed
Base: all respondents (2094)
25 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3.3 Methods to improve sleep
quality
26 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandTaking a shower / bath or listing to relaxing music helps almost
a third of respondents to improve their sleep quality
q23. Which of the following methods do you use to improve the quality of your sleep?
Taking a shower / bath 30% 17% 13% 34% 6%
Music / relaxing background sounds 28% 13% 15% 39% 5%
Warm drinks (e.g. tea, milk) 27% 16% 15% 37% 5%
Sports / exercisement 19% 11% 16% 47% 7%
Relaxation exercise (e.g. autogenic training) 17% 10% 21% 46% 6%
Medication 14% 8% 7% 67% 5%
sleeping rituals (e.g. counting sheep) 11% 19% 9% 55% 6%
Earplugs 11% 9% 7% 68% 5%
Humidifier 10% 10% 15% 58% 7%
Alcohol 9% 10% 5% 68% 8%
Aromatic candles / aromatic oils / room sprays 8% 9% 13% 65% 5%
Night light 8% 7% 9% 71% 6%
Fitness-Tracker / Fitness-Barcelet 6% 7% 10% 69% 7%
Sleeping mask 6% 6% 10% 73% 6%
Apps which help to improve the quality of sleep 5% 7% 13% 68% 7%
1%
0%
Other 4% 95%
I am currently using it or I am using it as needed (e.g. difficulties in falling asleep). I have already used it but it did not help.
I have not used it yet but I can imagine to use it. I am not using it and am also not going to use it.
Don't know / no answer
Base: all respondents - Relaxation exercise (e.g. autogenic training) (2094), sleeping rituals (e.g. counting sheep) (2094), Warm drinks (e.g. tea, milk) (2094), Taking a shower / bath
(2094), Music / relaxing background sounds (2094), Sports / exercisement (2094), Medication (2094), Alcohol (2094), Fitness-Tracker / Fitness-Barcelet (2094), Apps which help to
improve the quality of sleep (2094), Night light (2094), Sleeping mask (2094), Earplugs (2094), Aromatic candles / aromatic oils / room sprays (2094), Humidifier (2094), Other (2094)
27 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3.4 Importance and functions of
the bedroom
28 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandThe bedroom is mostly a place to relax and recover, ‘Unsophisticated
Sleepers’ often associate only sleeping with the room
q25. The following question is about your bedroom. What does this room mean to you?
0 100
Great value 35%
Relaxation / recovery / rest 28%
Retreat / privacy 18%
Sleeping 14%
Cosiness / comfort / security 11%
Medium up to no value at all 8%
Characteristics of the room (e.g. dark, cold, well ventilated, 6%
tidy)
Love nest 2%
Do not have a separate bedroom 1%
Negative associations (e.g. depression, too tight, sleeping 1%
problems)
Dressing room / clothing storage 0%
Other
2%
Base: all respondents (1072). Open question, categorised
29 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandAlso aided, respondents characterize the bedroom as place to
relax, that should be as cosy as possible
q27. In how far do the following statements apply to your bedroom?
My bedroom is a place to relax. 50% 29% 18% 4%
My bedroom should be as cosy as possible. 40% 34% 22% 4%
My bedroom is my personal retreat. 44% 29% 19% 8%
My bedroom should be furnished with bright colours. 20% 39% 26% 14%
The furnishing of my bedroom should be coherent so that I can sleep
well.
23% 34% 28% 16%
My bedroom should be simple and minimally furnished so that I can sleep 19% 38% 31% 13%
well.
My bedroom needs to be tidied up so that I can fall asleep well. 22% 34% 27% 17%
My bedroom preferably needs to have some large windows. 21% 33% 35% 11%
My bedroom should be furnished with natural wood furniture. 15% 31% 28% 26%
My bed needs to be located near a wall to make me feel safe. 19% 26% 23% 32%
My bedroom should be free from electronic devices. 15% 29% 29% 27%
I prefer to hide my bedroom from guests instead of showing it to them. 16% 26% 28% 30%
I sometimes wish to have my own, separated bedroom. 12% 18% 22% 48%
fully applies [100] rather applies [67] rather not applies [33] does not apply at all [0]
Base: all respondents - My bedroom is a place to relax. (2041), My bedroom is my personal retreat. (2029), My bedroom needs to be tidied up so that I can fall asleep well. (2026),
My bed needs to be located near a wall to make me feel safe. (1983), My bedroom preferably needs to have some large windows. (1988), The furnishing of my bedroom should be
coherent so that I can sleep well. (1990), My bedroom should be simple and minimally furnished so that I can sleep well. (1992), My bedroom should be furnished with bright
colours. (1920), My bedroom should be as cosy as possible. (2029), I sometimes wish to have my own, separated bedroom. (1114), My bedroom should be free from electronic
devices. (2019), I prefer to hide my bedroom from guests instead of showing it to them. (1974), My bedroom should be furnished with natural wood furniture (1926)
30 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandBesides relaxation, the bedroom is a meeting place with the
partner and a place for intimacy
q28. Which of the following functions besides sleeping does your bedroom fulfil?
0 100
Retreat to relax 60%
Love nest 51%
Meeting place with my partner 29%
Walk-in wardrobe 21%
Workplace / office 18%
Cinema / TV room 17%
Library 14%
Storage place (for objects besides clothes) 13%
Leisure time activities / hobbies 11%
Beauty salon (e.g. vanity) 6%
Fitness area 5%
Laundry (drying / ironing) 5%
Other 3%
Don't know / no answer 8%
Base: all respondents (2094), multiple answers possible
31 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandThe mobile phone can be found most frequently in bedrooms,
good sleepers have less electronic devices there
q29. Which of the following electronic devices can be found in your bedroom?
0 100
Mobile phone / smartphone 56%
PC / Laptop / Tablet 29%
Radio 27%
Television 26%
E-Reader 9%
CD player/ hifi system 9%
Landline 8%
Games console 6%
Digital assistants (e.g. Alexa, Google Home) 2%
other 7%
No electronic devices 14%
Don't know / no answer 2%
Base: all respondents (2094), multiple answers possible
32 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandIn comparison to other devices, the smartphone is used most
often immediately before sleeping and after waking up
q30 / q29 : When do you use those electronic devices in your bedroom?
Immediately No respective
before I am falling During the Immediately electronic device Don't know / no
asleep night after waking up never in bedroom answer
Mobile phone / smartphone 33% 5% 25% 5% 44% 3%
Television 17% 3% 3% 4% 74% 2%
PC / Laptop / Tablet 16% 3% 4% 4% 71% 5%
Radio 7% 2% 15% 5% 73% 2%
E-Reader 6% 1% 1% 1% 91% 0%
CD player/ hifi system 3% 1% 2% 2% 91% 1%
Games console 2% 1% 1% 2% 94% 1%
Landline 1% 1% 1% 4% 92% 2%
Digital assistants (e.g. Alexa, Google Home) 0% 1% 1% 0% 98% 0%
Base: all respondents (2094)
33 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandAlmost a quarter of respondents plan to modify their
bedroom, concrete ideas are often related to the bed
q31. Are you planning to modify your bedroom at the moment? q32_coded. What do you want to modify in your bedroom?
Renew mattress
Change room size decorating
Control ventilation / temperature
6% rearranging Change atmosphere (create cosiness)
24% Curtains (purchase, renew, more modern) lighting
Cupboard / chest of drawers / shelf (new, repair)
yes
Bed (new, repair, extend)
Hanging up pictures, setting up some pictures
yes Areas / furniture outsourcing
Furniture / Furniture integration
no Move out / move in/ get my own bedroom
Furniture (new, repair, extend) Everything
71%
Don't know / no remove electronic devices
answer create more space / storage space
Colour (paint walls, design) furnishing
Renovate / Rebuild
Tidy up/ out
Base: respondents, who think about modifying their bedroom (445), open
Base: all respondents (2094) question, categorised
34 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3.5 Sleep comfort 35 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
Based on the respondents' opinion, the mattress has the
strongest impact on sleeping quality
q33. Which of the following features have an impact on your sleeping quality? Please sort the following factors, starting with the most important one.
Mattress 2.7 Note: heat wave
during field phase
Room temperature 3.0
Sleeping position 3.3
Noises 4.1
Lighting conditions 4.5
Clothing 5.0
Air humidity 5.4
Base: all respondents (2094), ranking from 1 (most important) to 7 (least important), data in means
36 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandMore respondents tend to own a rather hard mattress than a
rather soft one
q34. How would you describe the degree of hardness of your current mattress? q35. Of what size is your current mattress?
4% 36% 41% 14% 2%2% smaller than 90x200 2%
90x200 17%
very hard [100] rather hard [75] medium [50] rather soft [25] very soft [0] Don't know / no answer
100x200 6%
Base: all respondents (2094)
q36 If you share your bed with your partner, are you sleeping …? 120x200 5%
with separated blankets on separated mattresses
140x200 14%
2 1
160x200 24%
42 45
54 180x200 22%
56
bigger than 180x200 7%
Don't know / no answer 3%
no
yes
Don't know / no answer
Base: respondents with partner (1087) Base: all respondents (2094)
37 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandA third of respondents has a mattress that is 6 years old or
even older
q37. To which category does your current bed/mattress belong? q38. When was the last time you changed your mattress?
Bed with foam mattress 28% less than 6 month ago 6%
Bed with innerspring mattress 25% 6-12 month ago 9%
Bed with latex mattress 10% 1-2 years ago 19%
Boxspringbed with innerspring mattress 8% 3-5 years ago 30%
Boxspringbed with foam mattress 6% 6-10 years ago 20%
Waterbed 2% 11-20 years ago 8%
Boxspringbed with latex mattress 2% more than 20 years ago 3%
Other 5% never 2%
Don't know / no answer 15% Don't know / no answer 3%
Base: all respondents (2094)
q39. All in all, how would you rate your current mattress? 13% 30% 36% 17% 4%
excellent [100] very good [75] fine [50] mediocre [25] poor [0]
Base: all respondents (2071)
38 YouGov Report for IKEA – Sleep Study 2018 - Switzerland41% of parents, who share their bed with their children own a
family bed
q40_rec. With whom or what do you share your bed at night? q41. Do you have a family bed (a shared bed for all family members)?
Partner 52%
Further pillows 39% 1%
Further blankets 19%
Pets 16% no
Stuffed animal 11% 41%
Respondents who share
Children 6% their bed with children 58% yes
Hot-water-bottle 5%
Other 8% Don't know / no
answer
Don't know / no answer 29%
Base: all respondents (2094), multiple answers possible Base: respondents, who share their bed with children (121)
39 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandMost frequently used position of falling asleep in bed with the
partner is without any physical contact
q42. What do you wear at night while sleeping? q43. In which position do you usually fall asleep? q44n. In which position do you fall asleep with
your partner?
T-shirt and shorts 29% on one side 56% Without any contact 42%
Spoon (upper body to
Pyjamas 26% varying 20% 18%
back)
Only underwear 18% on my tummy 13% Back to back 14%
Nightie 9% on my back 10% Arm in arm 9%
other Don't know / no Different position 7%
2% 2%
answer
Don't know / no
Nothing 13% 10%
answer
Don't know / no
2%
answer
Base: all respondents (2094) Base: all respondents (2094) Base: respondents with partner (1240)
40 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandA cold, well ventilated, dark room and inlays that fit the
season help most respondents to sleep better
q45/q46. In how far do the following statements apply to you?
Note: heat wave
during field phase
I am able to sleep better in a cold room. 43% 32% 20% 5%
I prefer to sleep with the window opened. 40% 28% 20% 12%
If it is completely dark inside my room, I am able to sleep best. 36% 28% 22% 14%
I use different bed linen/ blankets/ inlays depending on the season. 29% 27% 24% 20%
My partner prefers a different room temperature than I do. 12% 29% 28% 31%
The light switch needs to be directly reachable at night. 15% 25% 25% 35%
In winter I am often cold in bed although the heating is turned on. 7% 24% 28% 41%
My partner prefers different lighting than I do. 8% 20% 22% 50%
I need at least a small light to sleep well. 5% 14% 17% 64%
fully applies [100] rather applies [67] rather not applies [33] does not apply at all [0]
Base: all respondents - I am able to sleep better in a cold room. (2057), In winter I am often cold in bed although the heating is turned on. (2066), I prefer to sleep with the
window opened. (2062), I use different bed linen/ blankets/ inlays depending on the season. (2058), My partner prefers a different room temperature than I do. (1193), If it is
completely dark inside my room, I am able to sleep best. (2057), I need at least a small light to sleep well. (2060), The light switch needs to be directly reachable at night. (2051),
My partner prefers different lighting than I do. (1173)
41 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3.6 Sleep results 42 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
Respondents feel more recovered after waking up at the
weekend or during the holidays
q49. How would you describe the level of recovery after waking up?
During the week 13% 44% 32% 11%
At the weekend 26% 56% 15% 4%
During the vacation / the holidays 36% 51% 10% 3%
fully recovered [100] rather recovered [67] rather not recovered [33] not recovered at all [0]
Base: all respondents - During the week (2058), At the weekend (2060), During the vacation / the holidays (2050)
43 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandThe majority trusts in coffee or tea to get fit in the morning
q50. What helps you to get fit in the morning?
Coffee / tea 56%
Taking a shower 38%
Breakfast 37%
Music 19%
Using my smartphone (e.g. answering to messages, checking
14%
social media)
TV / radio 11%
Talking to partner / family 11%
Pressing the snooze button (repeatedly) 8%
Sports 7%
Other 5%
I feel fit immidiately after getting up 11%
Don't know / no answer 2%
Base: all respondents (2094), multiple answers possible
44 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandBad sleep quality has a negative impact on efficiency during
the day for the majority of respondents
q51. In how far do the following statements apply to you?
If I do not sleep enough or quite bad, I am not as efficient
26% 37% 28% 9%
as I usually am.
Consuming sugar or snacks helps me to get over temporary
9% 36% 27% 27%
low phases.
If I see a colleague napping, I think that's fine. 17% 28% 31% 24%
If I do not sleep enough or quite bad, I am hardly able to do
9% 29% 39% 22%
my daily work.
I consume a lot of caffeine during the day to stay awake. 8% 30% 29% 33%
I have already been absent at work due to illness but in
8% 15% 16% 62%
fact it was due to fatigue.
fully applies [100] rather applies [67] rather not applies [33] does not apply at all [0]
Base: all respondents - I have already been absent at work due to illness but in fact it was due to fatigue. (2007), If I see a colleague napping, I think that's fine. (1858), I consume
a lot of caffeine during the day to stay awake. (2039), Consuming sugar or snacks helps me to get over temporary low phases. (1984), If I do not sleep enough or quite bad, I am not
as efficient as I usually am. (2033), If I do not sleep enough or quite bad, I am hardly able to do my daily work. (2025)
45 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandAlmost no one has fallen asleep at work or in school before
q52. How often have you fallen asleep in one or more of the following situations?
While watching TV 7% 45% 36% 12%
While reading 3% 32% 38% 27%
During a wellness treatment / massage 3% 20% 34% 42%
While doing some relaxation exercises 3% 15% 25% 58%
In public transport 1% 13% 39% 47%
In school / university 2% 7% 23% 68%
At work 1%5% 17% 77%
always [100] often [67] rarely [33] never [0]
Base: all respondents - In public transport (2033), In school / university (1901), At work (2029), While watching TV (2060), While reading (2044), During a wellness treatment /
massage (1934), While doing some relaxation exercises (1823)
46 YouGov Report for IKEA – Sleep Study 2018 - Switzerland3.7 Sample description 47 YouGov Report for IKEA – Sleep Study 2018 - Switzerland
Sample Description I
Gender Age 18-24 years 10
25-34 years 18
35-44 years 18
45-54 years 20
50% 50%
55+ years 34
Living
environment
Rural 42
Suburban 30
Urban 27
Base: all respondents (2094)
48 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandSample Description III
Pet owner Current relationship status
Cat 35 Single 25
Dog 22 Married 39
Fish 6 Civil partnership 1
Rodent In a relationship and living
6 15
together
Bird 3 Separated 2
Reptile 3 Divorced 10
Other pets 3 Widowed 2
In a relationship, but not living
I do not own any pets 46 together 4
No answer 1
Base: all respondents (2092-2094)
49 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandSample Description IV
Region Profession
Zürich 18%
Bern 12%
Luzern 5% Self-employed 9%
Uri 0%
Freelancer 3%
Schwyz 2%
Obwalden 0% Executive empolyees 13%
Nidwalden 1%
Glarus 0% Civil servants 2%
Zug 1%
Trained workers 9%
Freiburg 4%
Solothurn 3% Skilled workers / foremen / journeymen 8%
Basel-Stadt 2%
Basel-Landschaft 3% Master craftsman 1%
Schaffhausen 1%
Farmer 1%
Appenzell Ausserrhoden 1%
Appenzell Innerrhoden 0% Other employees 19%
St. Gallen 6%
Graubünden 2% Other civil servants 3%
Aargau 8%
Thurgau 3%
Unskilled workers 2%
Tessin 4% other 17%
Waadt 9%
Wallis 4% Does not fit 7%
Neuenburg 2%
Genf 6%
No answer 4%
Jura 1%
Base: all respondents (2094)
50 YouGov Report for IKEA – Sleep Study 2018 - SwitzerlandYou can also read
