Snews 2020 MEDIA INFORMATION
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snews
WE K NOW O U TD O O R S
2020
MEDIA
INFORMATION
Where Buyers and Sellers
in the Outdoor Industry
Learn and Share
SNEWS is the leading industry source of breaking news, retail trends and brand innovations.
OUR AUDIENCE 71%
OUR AUDIENCE IS 25%
46%
MADE UP OF A WIDE
AGE 25-50
VARIETY OF INDUSTRY
AGE 50+
54% 4%
INFLUENCERS
>25
OUR 17%
20%
AUDIENCE
OUR MOST
PASSIONATE FAVES:
4%
READERS CHECK #CoolShop
THE SITE DAILY Elevator Pitch
15% We Tried It 12%
Q & A’s
Op Eds
ANOTHER 41% Hot/Not
36%
READ 3-5 ARTICLES A WEEK Polls 10%
■ VENDORS ■ NON-PROFIT ■ RETAIL OWNERS ■ SALES REP ■ MEDIA ■ INDUSTRY FRIENDS/WATCHERS
Partnering with SNEWS puts
your brand in the middle of our
daily industry gathering...
where decision makers discuss
ideas, share successes and
brainstorm challenges.
Grab a seat at our table to share and learn
from the most passionate business people
behind the success of our industry.
Partnership Opportunities
Brand Brand Spotlight Press Release
Advertising Native content, written by Distribution
SNEWS, crafting a relevant
Reach industry influencers Efficient and effective delivery
brand story and delivering it
& retail ambassadors with of your latest brand news to
to an influential audience.
targeted digital brand the largest gathering of the
messaging (web, social, industry in one place.
newsletter).
#CoolShop #ShopStars #ShopTalk
Our #CoolShop series profiles Reward the stewards of Spread the word through
some of the most unique and the retail shop floor who longer form storytelling
innovative specialty outdoor stand out among their video with retail greats
retail shops in North America peers as dedicated and visiting shops that defined
to learn how they stay inspiring champions of the and reformed the way
relevant in today’s omni- outdoor industry. outdoor enthusiasts
channel retailscape. buy gear.
“Finally a sports and I trust SNEWS. No other Thoughtful, honest
outdoors news source media brand is tapped writing and reporting
that covers lifestyle, into the outdoor space that arms my team
trends, and gear while like them.” with knowledge that
being cutting edge and Dave Petri, VP of marketing, helps us grow.”
relevant in today’s Farm to Feet Betsy Bertram
mobile landscape.” marketing manager,
Townsend Bertram & Co.
Eric Henderson, owner,
Meteorite PR
OPPORTUNITIES FOR EVERY BUDGET—FOR PRICING PLEASE CALL CASEY VANDENOEVER 303. 253. 6419 cvandenoever@aimmedia.com
Digital Specs
STANDARD BANNERS
NAME DIMENSIONS
ACCEPTED FILES
Leaderboard 728 x 90 JPG, GIF, 3RD Party
Rectangle 300 x 250 MAX FILE
200KB or less
Pencil 970 x 90
Billboard 970 x 250 HTML MAX FILE
200KB total for all files
Half Page 300 x 600 combined including
external files. Subsequent
Mobile 320 x 50 user-initiated file loads of
up to 2.2MB is accepted.
970 x 250 | 728 x 90
Channel 300 x 250 | 300 x 600 ANIMATION
Roadblock 320 x 50 3 loops max
(Includes desktop &
15 seconds max
mobile adhesion unit)
Desktop Adhesion 320 x 50 LEAD TIME
10 business days
Mobile Adhesion 320 x 50
NOTES | Click through URL must be provided for all ads. Flash is NOT accepted.
EDITORIAL NEWSLETTER
NAME DIMENSIONS FILE TYPE MAX FILE
Editorial 320 x 50 JPG, GIF 40KB or less
Newsletter
NEWSLETTER NOTES | JavaScript and animated images are NOT accepted.
Digital Specs
SOCIAL MEDIA
NAME SIZE CONTENT ADDITIONAL SPECS
Facebook Image must be included in • Up to 25 words of copy for promo post including • Facebook no longer allows business pages to customize
site-meta data for any @mentions & hashtags images and link descriptions for websites they do not own
standard Facebook Post • URL provided as a shortened bit.ly • Here is a guide to help you add the code to your site
• A screenshot of what the post should look like https://developers.facebook.com/docs/reference/opengraph
• Links to brand’s official FB page and/or people’s • You can check your link here
pages that need to be tagged in the post https://developers.facebook.com/tools/debug/
• Please double check that your link pulls through the appropriate
meta data (image and link headline/description) before sending
Facebook 1200 x 628 • Up to 25 words of copy for promo post including • Headlines | 40 characters per photo
Carousel (3 Images) any @mentions & hashtags • Descriptions | 20 characters per photo
• URL provided as a shortened bit.ly • Best practices | tell a story as users scroll through images,
Action/lifestyle focused
(product images are • A screenshot of what the post should look like or feature multiple products linking to different pages
not recommended) • Links to brand’s official FB page and/or people’s • Option call to action button. Choose from: no button,
pages that need to be tagged in the post Shop Now, Book Now, Learn More, Sign Up, Send Message
• Please double check that your image follows best
practices for image-to-text ration before submitting to us
https://www.facebook.com/ads/tools/text_overlay
Facebook 16:9 (landscape) • Up to 25 words of copy for promo post including • Max file size | 4GB
Video any @mentions & hashtags • Max FPS | 30
9:16 (portrait)
• URL provided as a shortened bit.ly • Video cannot contain title cards or logos within the first 3 seconds
Aspect Ratio • A screenshot of what the post should look like • Option call to action button. Choose from: no button,
• Thumbnail image (if no usable stop in video) Shop Now, Book Now, Learn More, Sign Up, Send Message
• Links to brand’s official FB page and/or people’s • Action/lifestyle focused image is best. Product images are
pages that need to be tagged in the post not recommended.
Instagram 1080x1080 • Up to 25 words of copy for promo post including • SNEWS can request a new image if there is text/logo overlaid;
any @mentions & hashtags Action/lifestyle focused image is best (product images
• URL provided as a shortened bit.ly are not recommended)
• A screenshot of what the post should look like
• Links to brand’s official Instagram page and/or
people’s pages that need to be tagged in the post
Twitter 1024 x 512 • Tweet copy must start with “Sponsored:” • SNEWS can request a new image if there is text/logo overlaid;
• Additional 130 characters or less (including Action/lifestyle focused image is best (product images are
spaces, URL, image, @mentions, and hashtags not recommended
• URL provided as a shortened bit.ly
The SNEWS Team SHARON HOUGHTON KRISTIN HOSTETTER CASEY VANDENOEVER Managing Director, Outdoor Group Editor-in-Chief Sales Manager shoughton@aimmedia.com khostetter@aimmedia.com cvandenoever@aimmedia.com 303. 253. 6412 617. 921. 5126 303. 253. 6419 COURTNEY MATTHEWS AMELIA ARVESEN Marketing and New Business Director Assistant Editor cmatthews@aimmedia.com aarvesen@aimmedia.com 610. 703. 1964 925. 997. 7414
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