SocialCar Exploitation intentions and future plans
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SocialCar Open social transport network for urban approach to carpooling SocialCar Exploitation intentions and future plans Deliverable 8.9 Dissemination level: public Work Package: 8 Version: 2 Date of preparation: 04.06.2018 Disclaimer: The contents of this deliverable reflect only the view of the authors. The European Commission / Innovation and Networks Executive Agency (INEA) is not responsible for any use that may be made of the information contained herein.
Table of contents
Table of contents ..................................................................................................... 2
1. Introduction .............................................................................................................................................. 3
1.1 Scene setter ............................................................................................................................................ 3
1.2 Executive summary and scope of the document ..................................................................................... 3
1.3 Glossary .................................................................................................................................................. 4
2. Research and education ........................................................................................ 5
2.1 Open access research papers .................................................................................................................. 5
2.2 Other research projects .......................................................................................................................... 7
2.3 University lectures ..................................................................................................................................8
3. Public service provision ......................................................................................... 9
3.1 Integration with the JRC intelligent mobility tool ....................................................................................9
3.2 Public transport – taxi integration in Brescia ...........................................................................................9
3.3 MaaS Scotland and TripshareSestran.com ..............................................................................................9
3.4 New public services in Zagreb and Skopje ...............................................................................................9
4. Commercialisation and investments .................................................................... 11
4.1 WeTaxi ................................................................................................................................................. 11
4.2 Taxistop ............................................................................................................................................... 11
4.3 Bepooler, MobAlt and Prevoz.org ......................................................................................................... 11
4.4 Poolit and CityMapper .......................................................................................................................... 12
4.5 Niche markets in Luxembourg .............................................................................................................. 12
4.6 Support services for integrated entrepreneurship in Lazio .................................................................... 12
5. Software markets, data economy and GDPR ........................................................ 13
6. Mobility planning, polycentric and inclusive governance ....................................... 14
7. Transition from early adopters to early majority ................................................... 16
7.1 Local partners as multipliers.................................................................................................................. 16
7.2 Strategic considerations for mainstreaming and next steps .................................................................. 16
2
1. Introduction
1.1 Scene setter
Project SocialCar: Open social transport network for urban approach to carpooling
Grant agreement
636427
number
Document title Exploitation plan
Deliverable number D 8.9
Type of deliverable Report
Dissemination level public
Work Package 8
Version 2
Date of preparation 04 June 2018
Language English
Author(s) (Beneficiary) Vassilen Iotzov (Bermag)
Lisa Freeman (SEStran), Elke Vandenbroucke, Angelo Meuleman, Tjalle Groen
Contributor(s) (Taxistop), Elena Miotto, Simona Pfund (Planidea), Mario Ringov (Skopje), Matija
(Beneficiary) Vuger, Iva Bedenko (Zagreb), Klemen Gostic, Blaž Jemenšek (PIL), Stefano
Grancini (Lazio Region), Andrea Pasini (Brescia), Elena Ciarlo (Torino)
Peer reviewer(s)
Fabio Cartolano (FIT)
(Beneficiary)
History Version 1: 07.05.2018, version 2 04.06.2018
Exploitation, commercialisation, open access, inner peripheries, FUA, SUMP, early
adopters, public passenger transport, MaaS, niche markets, data economy, GDPR,
Keywords
Urban Agenda, digital transition, urban mobility, polycentric governance, inclusive
governance
1.2 Executive summary and scope of the document
The SocialCar project has made all software codes publicly available at https://github.com/socialcar-project-
eu. Under the MIT license, the project allows public access to backend, route planning, destination tagging,
feedback evaluation as well as the iOS and Android app. However, this is not the end of the SocialCar
diffusion, it is rather the beginning. This Deliverable will provide insights about how the project partners and
the external stakeholders have been and will be engaging in exploitation actions including research and
education, provision of new public services, commercialisation and investments, software markets, the data
economy and GDPR as well as mobility planning, polycentric and inclusive governance. The paper also reveals
how project partners can serve as multipliers for the SocialCar diffusion and draws scenarios for the transition
from early adopters to early majority (Fig. 1).
3
Fig.1 SocialCar exploitation pillars
1.3 Glossary
GDPR General data protection regulation
FUA Functional Urban Area
IEEE Institute of Electrical and Electronics Engineers
JRC Joint Research Centre
MaaS Mobility as a Service
NFC Near-field Communication
RFID Radio-frequency identification
SUMP Sustainable Urban Mobility Plan
TRA Transport Research Arena
4
2. Research and education
2.1 Open access research papers
A number of research papers are dedicated to SocialCar and made available as open access to the research
community. The research covers modelling of public transportation networks and carpooling services, the
integrated route planning algorithm, reputation system and backend infrastructure, technology acceptance
as well as public-private data integration, monetization and financing. The following sections provide a
summary of the already available research papers.
SUPSI:
‘A Multi-Modal and Multi-Objective Journey Planner for Integrating Carpooling and Public
1
Transport’, in Journal of Traffic and Logistics Engineering vol. 5, no. 2017, ISSN 23013680. The paper
provides an overview of the multiple approaches in the literature to model transportation networks
and carpooling services, and a route planning algorithm which integrates multiple transportation
types. The paper, furthermore, reports on the performance measures of the route planner.
‘Tour Planning and Ride Matching for an Urban Social Carpooling Service’ for the MATEC Web of
2
Conferences , 2261-236X eSSN. The paper presents several approaches to model general public
transportation networks and carpooling services and introduces the SocialCar route planning
algorithm, able to integrate different types of public transportation, bike rentals and carpooling
services.
University of Aberdeen:
‘Public acceptance of SocialCar, a new mobility platform integrating public transport and car-pooling
services: insights from a survey in five European cities’ in Transportation Research Procedia, 2018,
3
ISSN: 2352-1465 . The paper presents results of a technology acceptance and stated intention survey
to assess citizens’ attitudes and perceptions towards SocialCar. The survey provides insights on
intention to use SocialCar and the related expected changes in travel behaviour for different groups
in society. It also reveals differences between sites and highlights context specific open challenges to
address in order to favour future large-scale diffusion of the SocialCar mobility service.
1
JTLE is a forum for academic researchers, industrial professionals, engineers, consultants, managers, educators and policy makers
working in the field of Traffic and Logistics Engineering. All papers are blind reviewed and accepted papers are published biannually in an
open access.
2
MATEC Web of Conferences is an Open Access publication series dedicated to archiving conference proceedings dealing with all
fundamental and applied research aspects related to Materials science, Engineering and Chemistry.
3
Transportation Research Procedia is an open access product focusing entirely on publishing full sets of conference proceedings with an
emphasis in any area of transportation research
5
CERTH
‘Smart Mobility Combining Public Transport with Carpooling: An iOS Application Paradigm’ in the
4
16th IEEE International Conference on Smart City , 2018. The paper introduces the SocialCar app.
‘Reputation Assessment System for Carpooling Applications’ in the 8th International Congress on
5
Transportation Research , 2017. The paper introduces the SocialCar reputation system, which takes
into account both feedback provided by other users and their travel preferences. The paper reveals
that the proposed system yields robust behaviour when attacked by malicious users, meaning that it
preserves the real reputation scores of users even when the penetration rate of malicious users in the
system increases.
‘A Maintainable and Secure Backend Infrastructure for Carpooling Applications’ in proceedings of the
Transport Research Arena, 2018. The paper presents the backend infrastructure of the SocialCar
carpooling application.
BERMAG, FIT, VECTOS, SUPSI
‘Integration vs. fragmentation: alternative tactics of local mobility businesses in response to a global
wave of market disruptions’ in proceedings of the Transport Research Arena, 2018. The paper
presents the results of a facilitation process for consensus building among local mobility stakeholders
(public transport providers, taxi associations, carpooling organizations, local authorities, etc.) and
includes key elements of legally sound public-private data integration, monetization and financing. It
reveals SocialCar business modelling patterns and deployment strategies facing the current
fragmented environment in the local transport market.
Several additional papers are in the pipeline. These include:
SUPSI:
‘Challenges and opportunities in deploying a mobility platform integrating public transport and car-
pooling services’ in proceedings of the Swiss Transport Research Conference 2018. The paper
introduces the SocialCar app and the route planning algorithms developed to match travel demand
and offer, commenting on the challenges to be addressed when using real-life data (shortcomings in
mapping, public transport and car-pooling data). It also describes the methodology used to assess
the SocialCar overall potential, based on focus group meetings run before and after the field test,
and summarizes the results obtained, in terms of strengths, weaknesses, threats and opportunities
4
All accepted papers are expected to be included in IEEE Xplore and will be indexed by Engineering Index (EI).
5
The Hellenic Institute of Transportation Engineers (HITE) and the Hellenic Institute of Transport (HIT/CERTH) co-organized the ‘8th
International Congress on Transportation Research’ (ICTR 2017), which was held on 27-29 September, at the CERTH Congress Centre in
Thessaloniki, Greece. The spotlight theme of the 2017 Congress was: ‘The Future of Transportation: A Vision for 2030’.The ICTR has been
a major event in the field of transportation research for the past 15 years. ICTR participants include the research and academic
community, as well as the public and private sector involved in the development and implementation of innovative projects in the field of
transport.
6
for a large-scale diffusion of the SocialCar platform. Finally, it comments on the lessons learnt and
provides recommendations for future similar "mobility as a service" platforms.
University of Aberdeen:
‘MaaS for the suburban market: Incorporating carpooling in the mix’ in the MaaS special issue of
6
Policy and Practice , ISSN: 0965-8564.
‘A mobile application for multimodal trip planning’ in proceedings of the 9th International
Conference on Information, Intelligence, Systems and Applications 2018. The paper introduces the
SocialCar app.
‘A novel reputation assessment mechanism for carpooling applications based on a user-centric
pattern recognition technique’ in the International Journal of Transportation Science and
Technology, 2018. The paper presents the SocialCar reputation assessment mechanism.
2.2 Other research projects
SocialCar will feature in a pilot lab application within the H2020 INCLUSION project (Grant Agreement No.
770115). The Flanders pilot lab will offer transport solutions for elderly people based on existing carpool, car-
sharing and on-demand transport by integrating the services with each other and with public transport, using
technology developed in SocialCar.
It is planned to include aspects of SocialCar regional modelling work within a bid to innovate UK funding
competition. This will aim to develop regional macro-level assignment models to include carpooling within
the supply network, enhancing an approach first tested with SocialCar. It will then further expand this method
to incorporate autonomous taxi supply.
The project MyCorridor (Grant Agreement number 723384) will exploit the user reputation system developed
by CERTH for SocialCar (Fig. 2). Also, the technological background that was developed in SocialCar related
to the backend system as well as the integration of mobility services, including carpooling and car sharing
services, among others, will be applied in the context of the project.
Fig. 2 Potential influence corridor of SocialCar backend, integration algorithms and reputation system on the MyCorridor project
6
Policy and Practice is a bimonthly peer-reviewed scientific journal covering research on transportation policy and related issues. Impact
factor: 2.609
7
2.3 University lectures
A didactical seminar was held in the Spring Semester 2018 for the students of the third year of the bachelor of
science in Computer Engineering at the University of Applied Sciences of Southern Switzerland.
SocialCar featured in a lecture entitled ‘Intelligent Mobility’ given to 4th year undergraduate students of the
Transport Geography course in November 2016 and 2017. SocialCar was also included in a talk entitled
‘Developments in Intelligent Mobility’ within the framework of the Chartered Institute of Logistics and
Transport (CILT) Seminar on 3rd October 2017.
The Department of Economics and Management of the University of Brescia introduced a business class on
SocialCar business modelling. The students were confronted with a more than a month of intense analyses to
develop bankable business models based on different SocialCar application scenarios (Fig. 3).
Fig. 3 SocialCar at the Department of Economics and Management of the University of Brescia
In 2016, the economy department of the University KULeuven-campus Brussel organized a social innovation
course for last-year students, allowing them to get in contact with social entrepreneurs including Taxistop
(Fig. 4). SocialCar resonated with all 8 groups of students, who were invited to share their reflections and
whose focus was not only on Brussels, but also on Mexico City, Beijing, Madrid and Tel Aviv.
Fig. 4 SocialCar at the University KULeuven-campus Brussel
8
3. Public service provision
3.1 Integration with the JRC intelligent mobility tool
JRC developed an intelligent mobility tool, U-SAVE, providing trip planning based on fuel consumption or
7
environmental emissions optimisation criteria. The work resulted in a web-based journey planner providing
requested itineraries according to selected criteria; the same services can be consumed via API and therefore
integrated in more complex tools.
During the TRA, SocialCar and JRC representatives had an intense exchange, foreseeing a potential
collaboration, in order to improve features of both systems: SocialCar (via its mobile app RideMyRoute)
currently exploits the potentialities of social communities by integrating carpooling and other flexible services
into the transport network, while U-SAVE provides optimised routing criteria that could easily be added
refining the ride search and implementing sustainable policies. The potential outcomes could be extremely
interesting for both Public Authorities, willing to deploy sustainable IT services for citizens, and private
operators, aiming at proposing effective tools for their customers.
3.2 Public transport – taxi integration in Brescia
In Brescia, one of the bottlenecks of the public transport system is the accessibility of the city centre at night.
With a new app based on SocialCar, Brescia Mobilita seeks to compensate the missing links between the end
of the public transport line and the city centre through taxi rides. In addition to the route planning service,
passengers can use their public transport tickets for a discount on the taxi fares. Radio Taxi Brescia and
Consorzio Brescia centro joined with a Memorandum of Understanding in order to operationalise the new
app. During the public-private integration efforts in Brescia, a particular interest was shown by the tourism
start-up DEG VOICE, Radiotaxibrixia, and FNM Autoservizi SpA, a rail transport company operating in Brescia
province. DEG VOICE operates their own app for tourism attractions, and is contemplating the SocialCar
software as a multimodal route planner to points of interest - a service they are currently missing.
3.3 MaaS Scotland and TripshareSestran.com
SEStran has been operating TripshareSestran.com since October 2006. Tripshare is the free, web-based
carpool scheme to link car drivers or passengers who are making similar journeys in South East Scotland and
wish to share the costs. Ridesharing is a priority for the SEStran Regional Transport Strategy, and SEStran has
embarked on efforts to promote and intensify the use of TripshareSestran.com through SocialCar and the
integration with MaaS Scotland.
3.4 New public services in Zagreb and Skopje
In Zagreb, one of the possible SocialCar-based service scenarios tied to the Mayor's Office that wishes to
deploy the SocialCar app as an open citizens’ service. The second, most likely scenario is that the service will
be operationalised through the Integrated Traffic of the Zagreb Area society, which would provide the app as
a service in the Zagreb Functional Urban Area. The Faculty of Traffic Science in Zagreb has made an
additional traffic research within the framework of the project in order to support local decision making with
empirical data. The Integrated Traffic of the Zagreb Area society has placed the integration with the SocialCar
algorithms on the agenda of their next council meeting.
7
https://ec.europa.eu/jrc/en/publication/fuel-saving-trip-planner-u-save-product-jrc-poc-instrument-final-report).
9
The city of Skopje is looking into a public integration model and the possibility to introduce incentives for
citizens to make use of a public SocialCar service model. Carpooling in the FYROM is developing slower as
compared with other sites. There are just a few and most importantly user-driven initiatives such as a carpool
website vozime.mk and several social media groups. An administrative incentive considered by Skopje is city
centre access in the winter months for SocialCar car drivers and passenger only. The current integration
model in Skopje brings together the public transport operator JSP Skopje and other publically governed
assets such as parking facilities and shared bikes, however, it misses a carpool company. The Skopje
authorities are considering an additional financial incentive for SocialCar drivers that might help a potential
business to generate a critical mass for a market roll-out. SocialCar drivers would receive RFID stickers for
their vehicles, and SocialCar passengers would be requested to register the carpool ride through NFC of their
smartphones. The fuel expenditures of the driver will be compensated based on the recorded carpool
kilometres and number of carpool passengers.
104. Commercialisation and investments
4.1 WeTaxi
In September 2016, two taxis companies and the start-up MOVE PLUS signed a Memorandum of
Understanding for the introduction of a new taxi-sharing service based on SocialCar in Turin. The taxi-sharing
project seeks to complement the existing public service as taxis are viewed as part of the public transport offer
of the city. The motives of the taxi companies to embark on taxi sharing are relating to the demand decrease in
both the public and private sectors: the city administration alone cut the budget for taxi services by 80 %. As a
consequence, the taxi-sharing service Wetaxi was launched in May 2017 in a trial phase. The marketing of the
service seeks integration with a number of other commercial operations. In July 2017, Wetaxi started
cooperation with the event organiser Movement srl. offering taxi sharing during the Kappa FuturFestival under
special conditions. In cooperation with the Turin airport management company SAGAT, Wetaxi introduced a
50 % discount for passengers who wish to share a cab from and to the airport from 6 am to 10 am and from
16:00 to 20:00 pm. In August 2017, in cooperation with the Turin Tourist Agency, Wetaxi embarked on efforts
to forge strategic alliances with hotels and congress organisers. The next integration step is to offer services
for the network of museums and cultural points of interest located in the outskirts of the city, that have low
public transport accessibility.
4.2 Taxistop
Taxistop is convinced that the SocialCar technology will be mainstreamed in the next few years in Belgium.
The social service company contemplates several exploitation scenarios:
st
1 scenario: expanding technological solutions to reach market maturity in Belgium. This option
requires investors or new funding opportunities. One possibility is funding from the Belgian
government as SocialCar congruently reflects the national digital strategy. Taxistop seeks to attract
private capital from investors linked with the MaaS Belgium Alliance initiated by ITS Belgium. The
objective is to finance the SocialCar integration with Taxistop’s own MaaS-app Olympus but the
company is looking into new MaaS markets as well.
nd
2 scenario: using parts of the SocialCar technology. Having learnt how to link carpool journeys with
public transport in multimodal route planners, Taxistop has embarked on new partnerships. A first
initiative is to integrate carpool journeys into the route planning service of the City of Antwerp. This
work will be linked to the EU-project Portis. This scenario is particularly viable, and would bring the
SocialCar technology very soon to the wider public.
rd
3 scenario: Taxistop continues to develop Mobihubs by linking digital connectivity (MaaS and
multimodal route planning) to connected infrastructure. For this purpose, the company is currently
negotiating with different Belgian regional governments and the public transport operators.
4.3 Bepooler, MobAlt and Prevoz.org
These companies have voluntarily contributed to the SocialCar test C work in Canton Ticino and Ljubljana. All
3 are examining possibilities to expand their service with SocialCar. The Swiss operator Bepooler claims that
SocialCar has provided a unique opportunity to cooperate with the public sector and that it will help to reduce
the psychological barriers of commuters to share their own cars, aiming at 15-20% carpooling rate.
11Also operating in Canton Ticino, MobAlt is contemplating a scenario where the SocialCar ‘matching engine’
extends the alternatives given to their customers. The MobAlt app would identify possible solutions from A to
B, aggregating different mobility options, including the public transport + carpooling option, which was not
possible before.
Slovenian Prevoz.org is equally open to extend their regular service by integrating public transport data
through SocialCar.
4.4 Poolit and CityMapper
Poolit is a newcomer from Greece that had already approached SocialCar with a request for operational
advice from Liftshare. SocialCar, in turn, has extended the offer to Poolit to make use of the integration
algorithm that were made publically available after the proof of concept.
FIT Consulting is discussing with CityMapper for a possible joint business development of the SocialCar
concept expanding the scope of Smart Ride, the new service recently launched in London by CityMapper.
Smart Ride is a real-time demand responsive bus service (carried out with mini-vans of 8 places) designed in
order to cover the gaps of Public Transport that have been identified by analysing travel behaviour retrieved
by the popular CityMapper Route Planner. The concept has similarities with SocialCar in the big data
elaboration and on-demand service model. After an initial meeting, CityMapper seems to be highly interested
in understanding how to extend its service introducing carpooling features: at the time of writing there is
planned a further investigation between FIT and CityMapper companies, in order to verify mutual strategies
and interests.
4.5 Niche markets in Luxembourg
According to the Luxembourg local site manager, a strategic SocialCar deployment shall be part of a niche
market, e.g. large reallocation projects. A new law in Luxembourg does not guarantee parking space for the
complete workforce after a company relocation, new constructions included. Using this as a niche, the tactic
is to offer an alternative commuting solution from the very beginning, at the moment when habits are
formed, and when routine mobility behaviour can be challenged by rational mobility choices. A carpool
solution can be offered in a package along with other facility management services (e.g. office cleaning).
4.6 Support services for integrated entrepreneurship in Lazio
Lazio Region, through its in-house company Lazio Innova, promotes the incubation and development of
innovative start-ups offering technological, operational, financial and entrepreneurial advice as well as
networking opportunities. As the SocialCar integration efforts correspond with this mission, Lazio Region will
seek to:
launch an Open Innovation Challenge for start-ups that can customise the SocialCar app and roll out
a new integrated service;
provide audit and technology assessment services to strengthen the innovation management
capabilities of the selected start-up;
provide information services on financial instruments;
provide Key Account Management services in case the selected start-up will win a SME H2020
tender.
125. Software markets, data economy and GDPR
The Italian software engineering company Abacus will exploit the know-how gained by frontend development
for Android and iOS in other mobile applications. The company is active in silver economy and is going to
expand its portfolio to the senior mobility market. Respecting all project IPR, Abacus will capitalise on
frontend solutions in SocialCar to deliver better interfaces for mobile apps for both Android and iOS.
IBI is involved in the design, development, delivery and operation of mobility solutions. The know-how
gained from SocialCar will use to further develop the company’s portfolio, particularly in relation to the
development of MaaS solutions. IBI is a member of MaaS Scotland, and any SocialCar-based solution in future
MaaS initiatives will be of interest. At the same time, as member of MaaS Scotland, IBI, together with
SEStran, will keep promoting the use of SocialCar. IBI will use aspects of the SocialCar concept and
knowledge built around the system architecture and algorithms to help in the development on new and
improved solutions. IBI is a key stakeholder in the development of MaaS solutions across the globe and plays
an important role in the promotion of innovative technologies and platforms for smart mobility solutions. The
company has been successfully involved in the mobility market for a number of years and has developed and
delivered a range of innovative mobility solutions to clients across the world.Thus, it is an important multiplier
of the SocialCar concept on the ITS markets
Eurecat will capitalise on the algorithms related to destination tagging and mobility patterns visualization,
considering it as very profitable for future projects. The company will also benefit from the know-how gained
in mobility patterns and big data data analysis.
According to Taxistop, the project confronted authorities in Belgium with the fact that availability of public
transport data is not enough to fully embrace the opportunities of the data economy. The data quality, thanks
to the SocialCar experiments, will be addressed in Taxistop’s memoranda for the national and regional
elections in 2019. Thanks to SocialCar, Taxistop has become familiar with the GDPR and the implications of
connecting carpool journeys with external applications. Taxistop knows how anonymised journeys can be
shared but from the moment a carpool ride becomes an appropriatre match, the GDPR implications become
an issue. According to Taxistop, SocialCar data privacy insights had been very useful for Taxistop’s operation.
As a consequence, Taxistop is now promoting its API to share joruneys on other platforms.
The Slovenian carpool company prevoz.org has also expressed interest in receiving data policy guidance from
the local SocialCar project partner PIL on matters related to GDPR.
136. Mobility planning, polycentric and inclusive governance
D 7.3 lists already the governance implications of SocialCar for the MFF 2020 as well as for the post-2020
period. It ascertains strategic relevance for Metropolitan Turin 2025, the Regional Development Programme
of Ljubljana Urban Region, the Regional Transport Strategy 2015-2020 of SEStran, the Brussels Sustainable
Development Plan, the Brescia Sustainable Urban Mobility Plan, the Master plan of the Traffic System of the
City of Zagreb as well as for the planned transport infrastructure investments in Canton Ticino, Skopje and
Luxembourg. All these implications are relevant for the SocialCar exploitation by policy makers. This section
is an update of the SocialCar implications for future governance and policy processes based on a survey with
SocialCar local site managers.
According to Taxistop, multimodal transport solutions will be part of the urban mobility plan for the Brussels
Capital region 'Good Move’. It is currently under development in a public participatory manner, respecting the
need of commuters from the entire functional area of the capital region. Being a user-centric solution for
urban – peri-urban accessibility, SocialCar is a natural candidate for ‘Good Move’. It will be linked to the work
Taxistop is currently doing on promoting physical mobihubs in Belgium and beyond. SocialCar will be part of
the work session of the Internation Architecture Biennal between Rotterdam and Brussels. Mobihubs and
multimodality are also part of the Flemish Mobillity Plan 2050 and Brussels plan ‘Good Move’.
The Ljubljana Urban Region is currently working on a regional SUMP involving the local SocialCar partner PIL,
who is responsible for public transport. SocialCar will be included as a measure to improve accessibility in the
functional urban area.
According to the strategic planning office of the city of Zagreb, SocialCar is very likely to influence the City of
Zagreb Development Strategy and the Zagreb Urban Agglomeration Development Strategy along with the
Traffic Master Plan of Zagreb and its surroundings. As a solution that increases the catchment area of public
transport, reaching deep into the functional hinterlands of the city, a number of settlements surrounding
Zagreb will strongly support this solution.
The City of Skopje is currently revising its SUMP. Thanks to SocialCar, it has been decided that carpooling
shall feature in this plan as an alternative urban transport solution. The SUMP respects the territorial, social
and economic links among all these administrative units, and already contemplates offering a customised
SocialCar solution for the entire Skopje region.
According to LazioInnova, SocialCar has direct implications for the Lazio Region Mobility, Transport and
Logistics Plan as well as for the Lazio Region mobility management strategies.
In Luxembourg, the future for a public-private integrated passenger mobility market is perceived as
promising. The current governmental setup and the public and private collaborations seem pragmatic and
result-oriented. As this years' election could change this setup and the pace of developments, the success will
depend on how authorities are able to manage complexity, especially in a cross-border context in which
infrastructure and behavior change are the key challenges. In order to succeed, the government has to take
the role of a facilitator in order to bring together the public and private sector actors, reconciling conflicting
interests. The SocialCar local consultation meetings have proven to be a favourable starting point, bringing all
relevant mobility stakeholders around the table. The new mobility strategy Modu 2.0 has been approved by
the Board of Government on 23 May 23 2018. One of the main messages of Modu 2.0 ‘Mobility zesummen
erreechen’ reads as follows: while the state continues to catch up on infrastructure, the other three players in
mobility (citizens, employers and municipalities) can implement a number of measures that will make
14mobility more enjoyable, more efficient and more economical, even in the short and medium term. With
250,000 empty seats every day on Luxembourg’s roads, one of the Objectives of the strategy is naturally to
increase car occupancy. Supporting this idea, the government launched a new carpool service called CoPilote
to coordinate carpooling in the Greater Region at the beginning of May 2018. CoPilote does not integrate
public and private transport in multimodal route planning, and opens new opportunities for SocialCar in
Luxembourg.
In Canton Ticino, a study for a ‘Strategia cantonale sull'intemobilità’ (the cantonal strategy on intermobility):
will start at the beginning of June 2018 with the aim to define the principal needs for infrastructure and
policies, the most efficient modes and the tools to support intermobility actions as well as the assessment
framework. The results of this study will feed the cantonal strategy that will be later integrated in the
cantonal development plan (Piano Direttore) and urban development plans. It is the right moment for
SocialCar to reach a strategic long-term position in Canton Ticino.
157. Transition from early adopters to early majority
7.1 Local partners as multipliers
Insights from SocialCar have already the North Sea region. The Norwegian city of Bergen expressed strong
interests to link their mobihubs to multimodal digital route planning.
Taxistop is member of the advisory board of the H2020 project ‘Governance of the Interoperability
Framework for Rail and Intermodal Mobility’ or GoF4R. The SocialCar solutions for linking carpool journeys to
other modes of transport will be taken over by this project with the aim to create a long-distance multimodal
route planner. Taxistop contemplates, furthermore, the use of the SocialCar technology in an app for
Accessibility-as-a-Service, a MaaS tool for job seekers with barriers to access the job market. This is a pilot of
the Horizon 2020 project Inclusion.
During a recent GoF4R advisory board meeting, the European Standardisation body expressed its interest in
SocialCar. PT1711 is a project under the European Standardisation body CEN/TC278, seeking to adopt the
SocialCar solution for carpool journey integration.
The Slovenian partner in SocialCar reported that GoOpti, the leading regional provider of flexible transport
services is contemplating the uptake of some of the SocialCar functionalities.
The Strategic Planning Office of the city of Zagreb is stakeholder in the projects CIVITAS ECCENTRIC, VITAL
NODES and NAUTILUS. All three project aim at sustainable mobility, and will serve as an additional platform
to capitalise on SocialCar.
Within the CREATE project, the City of Skopje is developing media campaings, and one of the promotional TV
and radio strands will be dedicated to carpooling. CREATE and SocialCar share a similar mission in terms of
urban mobility, which is why the City office decided to combine both the SocialCar solutions and the CREATE
promotion efforts in order allow for a better leverage of the investments made.
7.2 Strategic considerations for mainstreaming and next steps
WP8 has developed a strategic framework for the transition from early adopters to early majority based on 3
analytical steps. First, a number of public support schemes related to carpooling or shared mobility
implemented after 2007 or currently under implementation have been mapped. The reason is the notion that
a SocialCar-based solution needs the involvement of a public authority – not necessarily financially but in
terms of strategic governance. SocialCar has been recognised by a number of local officials as a solution to
combat market failures – both environmental and in terms of territorial inclusion. Reversing inner
peripheralization by reconnecting territories in and with the urban functional areas while reducing
infrastructure investments has been lauded by many local spatial planners during the SocialCar local
roadshows. The reasoning behind the analytical approach applied by WP8 is the conviction that public-funded
initiatives relating to evaluation, technology, awareness raising and behavioural change in the context of
urban carpooling has prepared a fertile ground for a public-private scheme based on SocialCar. WP8 has,
therefore, investigated initiatives of different public funding streams including CIVITAS, Intelligent Energy
Europe, Interreg, FP7, Horizon 2020 as well as the SME instrument. The project list includes
CIVITAS: SMILE, CARAVEL, TRENDSETTER, MOBILIS, 2MOVE2, MIRACLES, MODERN,
RENAISSANCE;
16 SME Instrument: KAROS – Integration of a dynamic and predictive short distance carpooling offer
into route planner services and the potential analysis of Ecov's short-distance real-time carpooling
stations relying onroadside connected hardware;
H2020: High reach innovative mobility solutions to cope with transport poverty;
FP 7: European Smart Mobility Resource Manager;
Intelligent Energy Europe: CHUMS – Changing Habits for Urban Mobility Solutions;
Interreg Central Europe: MOVECIT – Engaging employers from public bodies in establishing
sustainable mobility and mobility planning;
Interreg Northwest Europe: NweRIDE – Introducing Dynamic Ridesharing in the general NWE
transport system towards a more efficient. sustainable and effective passenger transport network;
Interreg SUDOE: SUMOBIS – Making the SUstainable MOBility Choice thanks to the development of
Innovative Services;
Interreg North Sea Region: SHARE-North: Shared Mobility Solutions for a Liveable and Low-Carbon
North Sea Region;
Interreg South Baltic: Mobile Together;
Interreg Austria-Hungary: EMAH – Ökomobilität in der österreichisch-ungarischen Grenzregion;
Interreg Greater Region: ELECTRA – Grenzüberschreitendes Mobilitätskonzept zur Reduzierung des
Individualverkehrs der Pendler in der Großregion durch die Förderung von Elektromobilitätslösungen
als Ergänzungen zu den öffentlichen Verkehrsmitteln.
All these initiatives have been mapped to examine territorial overlaps and possible spill-over effects (Fig. 5).
The delineation of Fig. 5 uses NUTS-3 administrative units to demonstrate the territorial impact of the
respective carpool initiative.
1718
19
Fig. 7 Territorial distribution of the Urban Partnership on Urban Mobility (source: author)
The third analytical step involves an overlay of all three maps in order to identify the ‘hotspots’ of SocialCar
diffusion, i.e. early adopters and influencers as well as other places with promising prospects of becoming
early adopters or early majority. The first two steps identified the District of Lisbon and Slovenia as the early
adopters and influencers. The District of Lisbon, although not a partner in SocialCar, is represented in both
Urban Partnerships through Torres Vedras and the city of Lisbon. Furthermore, Torres Vedras is involved in
the H2020 project ‘High reach innovative mobility solutions to cope with transport poverty’ that will run until
2020 and well reflects the territorial cohesion function of SocialCar. The city of Lisbon was also involved in the
SUMOBIS project. The anticipated epicentre of the SocialCar diffusion is, however, Slovenia. Represented in
the SocialCar project, Slovenia is also a member of both the Urban Partnership on Mobility and, through the
Association of Municipalities and Towns of Slovenia, in the Urban Partnership on digital transition. The town
of Ljutomer was involved in the Interreg Central Europe MOVECIT project, and the Ljubljana Urban Region
yields promising prospects for SocialCar investments, services and governance. Both hotspots build a possible
mainstreaming corridor that also includes Catalonia and Toulouse, the Rome metropolitan area as well as
Craiova (Fig. 8). In general, the analysis reveals 5 main streams that can produce different diffusion scenarios:
2021
You can also read
