SOCKS FOR ATHLETES SINCE 1947 - SPRING & SUMMER 2021 - Red Fox
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SOCKS FOR
ATHLETES
SINCE 1947
SPRING & SUMMER 2021
CONTENTS RUN FOR LIFE 4-5 RE-RUN 6-9 SEGER SENSE PURE 10-13 A PERSONAL VICTORY 14-15 WITH A SENSE FOR FEET 16-17 SEGER SENSE COLLECTION 18-25 DIZZYING HEIGHTS 24 SEGER SENSE TREKKING 25 SEGER FOOTBALL 26-27 SEGER SPORT 28-29 EVERYDAY COTTON 30-31 EVERYDAY WOOL 32-33 MATERIAL GUIDE 34-35 AGENTS 36
GIVING THE
BODY YOU INHABIT
WHAT IT DESERVES RUN FOR LIFE.
IS YOUR PERSONAL
RESPONSIBILITY.
For many people, the reason they run is...
The feeling they get afterwards.
GIVING THE PLANET
The sweat running down their spine.
The blood pumping. The heart beating. The taste of iron.
Total exhaustion of the lungs – and recovery.
WE LIVE ON THE SAME Proof that the whole system is working.
The feeling of being alive.
4 CARE IS SOMETHING Giving the body you inhabit what it deserves is your
personal responsibility. Giving the planet we live on the same 5
WE MUST ALL DO
care is something we must all do together. As a team.
It is all about leaving the smallest possible footprint behind us.
TOGETHER.
For the next generation, and the generation after that.
At Seger we make active choices to identify climate-
AS A TEAM.
smart options. By producing top-quality socks that last for
mile after mile, we can contribute to reduced consumption.
Our socks are made in Sweden in a place we love,
by people we care about.
Our factory in Röshult is powered entirely by certified clean
wind power. Because we know that care is sustainable. Caring
about our planet – about each other and about your feet.
There is only one way, both in life and on the running track.
Forward.
Welcome! Stride into the future with us.
6
RE-RUN
A SMALL STEP FOR US,
BUT A GIANT LEAP FOR
ALL RUNNERS.
7
However good you are as a runner, you can never run away
from yourself or your deeds. Everything comes back, in one
way or another. Just like one big circuit.
That is why it is important to make conscious choices. In our
case, for example, our new Seger Sense products are made from
waste from the textile industry, which would otherwise have just
been thrown away. Now those scraps become high-tech eco
friendly running socks instead, also with phenomenal wear
resistance and comfort.
Our socks made from recycled polyamide reduce resource
consumption in the manufacturing process by 85-96% in
comparison with traditional yarn. Now the choice is yours.
KNITTED USING 100% PURE WIND POWER
FROM 100% RECYCLED POLYAMIDE.
100% recycled material. That’s what the polyamide thread in
the new Seger Sense socks contain. Reco Nylon, developed
by technology company NUREL, is one of the most eco friendly
alternatives to classic yarn. Allow us to tell you why.
89%
Reco Nylon reduces by an average of
89% the use of resources, such as water,
chemicals and energy consumption,
in the manufacturing process.
88% 96%
Carbon dioxide emissions are
reduced by 88% and waste
by 96% compared with
8 conventional production. 9
Reco Nylon also markedly reduces the impact on water, air
and the ozone layer through its manufacturing process.
All raw materials come from the vicinity of the factory,
which is powered entirely by renewable energy
– just like our own factory.
Our first tests of sample socks show that runners perceive
the material as more comfortable on the foot than conventional
yarn. We also note that wear resistance is at least as good,
if not better, than the previous generation of Seger Sense socks.
So run. Run again. And again. And again.
PRECONSUMER CONTINUOUS RECYLED RECYLED
INDUSTRIAL WASTE MECHANICAL PROCESS POLYMER NYLON YARNS
Pure. As in “clean”.
The air we breathe.
Our lungs – filled with the oxygen of the thousands
of trees that line the path we run.
The water we drink.
Cold – as you sip from the stream
that babbles through the rocks.
Pure enjoyment.
The energy that’s released when
you smash your goals in an intense
running session.
SEGER SENSE
PURE
A clear conscience.
Knowing how much energy you’re saving.
10 11
Seger Sense has been evolving for over
20 years. Our socks have always been
made in Sweden. Now, using pure wind
power. That way, we save on transport and energy.
We have over 70 years’ experience and a history
and expertise that make us humble about
the future. Our goal has always
been to create sustainable
products that can withstand
years of use. Now, we’ve
12 13
managed to produce socks
that use almost 90%
less resources in
manufacturing
too. Introducing
Seger Sense Pure.
60% recycled polyamide.
37% pure EXP-treated wool.
100% renewable energy.
RUNNING THIN RUNNING MID WOOL
Made in Sweden.
WOOL LOW CUT
A PERSONAL VICTORY
We have had the privilege of working alongside some of
the world’s foremost athletes. Men and women who have
dedicated their lives to their sport, to their performance and
to their equipment. They have pushed themselves – and our
products – year after year, to the absolute max. Not just for
their own sake, or for ours.
But for your sake.
The vast majority of those who wear our socks are joggers.
Enthusiasts. Purposeful fighters and curious adventurers.
With neither Olympic medals nor sponsorship deals in their
kit bag. But with one important thing in common – their
passion for running.
Our passion is to develop ourselves and our socks for your
sake. No matter what level you are at, what goals you
have, or what you are called. It doesn’t matter to us where
you come from, where you are headed or how fast you are
GOLD MEDALS
moving. Your driving force is our driving force.
We want to give you a bigger and better experience
in your active life. For us, your feet are the main thing,
no matter how many or how big the steps you take.
Or how often. AREN'T REALLY MADE
OF GOLD. THEY'RE MADE
OF SWEAT, DETERMINATION,
AND A HARD-TO-FIND
ALLOY CALLED GUTS.
DAN GABLE
WITH A SENSE FOR FEET.
Seger Sense is our most technically accomplished
collection of socks – so far.
Thanks to innovative solutions and special knits, all socks
in the range have features that minimise chafing and
maximise comfort, and which also help your muscles
recover after a hard workout.
Without going overboard with our promises, we dare
to assert that Seger Sense will improve both your training
experience and your performance. Welcome to a future
of more comfortable running!
On the following pages you will find our entire
SEGER SENSE COLLECTION
16 17
RUNNING SENSE RUNNING SENSE
000 001 195 001 000 000 001 000 001
RUNNING THIN MULTI LOW CUT RUNNING THIN NO SHOW RUNNING THIN LOW CUT RUNNING THIN
6018001 6018006 6018005 6018007
49% Polyamide, 42% Dri Release®/Cotton-Polyester, 65% Dri Release®/Cotton-Polyester, 52% Dri Release®/Cotton-Polyester, 52% Dri Release®/Cotton-Polyester,
5% Lycra®/Elastane, 4% Reflective 33% Polyamide, 2% Lycra®/Elastane 47% Polyamide, 1% Lycra®/Elastane 45% Polyamide, 2% Reflective, 1% Lycra®/Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48
18 19
000 001 164 126 001 001 000 001
RUNNING THIN COMPRESSION RUNNING THIN REDUCTIVE RUNNING THIN REDUCTIVE RUNNING THIN WOOL LOW CUT
6018008 6018002 COMPRESSION 60200 02
58% Polyamide, 36% Dri Release®/Cotton-Polyester, 57% Friction Relief, 38% Polyamide, 6018004 56% Merinowool, 43% Polyamide,
5% Lycra®/Elastane, 1% Reflective 3% Lycra®/Elastane, 2% Reflective 50% Friction Relief, 44% Polyamide, 1% Lycra®/Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 4% Lycra®/Elastane, 2% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48
Size: 34-36, 37-39, 40-42, 43-45, 46-48RUNNING SENSE RUNNING SENSE
000045 000226 001164 001344 000248
RUNNING MID COMFORT
6018010
51% Polyamide, 26% Friction Relief,
20% Dri Release®/Cotton-Polyester,
20 2% Lycra®/Elastane, 1% Reflective
21
Size: 34-36, 37-39, 40-42, 43-45, 46-48
344 226 145 000 001 164
RUNNING MID COMPRESSION
6018009
60% Polyamide, 35% Friction Relief,
4% Lycra®/Elastane,1% Reflective
Size: 34-36, 37-39, 40-42, 43-45, 46-48
000045 000226 001164 001344 000248
RUNNING MID COMFORT LOW CUT
6018011
51% Polyamide, 26% Friction Relief,
20% Dri Release®/Cotton-Polyester,
2% Lycra®/Elastane, 1% Reflective
Size: 34-36, 37-39, 40-42, 43-45, 46-48RUNNING SENSE RUNNING SENSE
001 000 000 001
RUNNING MID TRAIL R U N N I N G M I D D I S TA N C E
6018013 6018012
68% Polyamide, 28% Dri-Release®/Cotton-Polyester, 55% Polyamide, 41% Polycolon,
3% Lycra®/Elastane, 1% Reflective 3% Lycra®/Elastane, 1% Reflective
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48
22 23
000 001 000 001
RUNNING MID RUNNING MID WOOL
6018003 6020001
67% Dri Release®/Cotton-Polyester, 60% Polyamide,
30% Polyamide, 2% Reflective, 37% Merinowool
1% Lycra®/Elastane 2% Lycra®/Elastan, 1% Reflective
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48TREKKING SENSE
164 001 160 561 164 001
AT DIZZYING HEIGHTS WITH LINER THIN
6018018
TREKKING MID
6018015
SEGER SENSE TREKKING MID
53% Polyamide, 69% Merino wool,
46% Merino wool, 30% Polyamide,
1% Lycra®/Elastane 1% Lycra®/Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48
IT IS ONE THING TO DEVELOP AND TEST SOCKS ON THE fire, earth and water. We listen to many exciting tales, and it strikes me
FACTORY FLOOR; SOMETHING COMPLETELY DIFFERENT TO that the monks, who live at the monastery for up to eight years, look so
DO IT ON THE DRUK PATH. WE SENT SUSANNE SEGERQVIST, peaceful.
24 25
DESIGN AND DEVELOPMENT MANAGER, TO CHALLENGE
It feels like a long way back to the camp. The plan is to get there
HERSELF AND OUR TREKKING SOCKS. HERE ARE NOTES
before dark, but the light is already fading. We do not have any head-
FROM HER DIARY FROM THE DIZZYING HEIGHTS
lamps, and we increase our pace in spite of steep slopes and difficult
OF BHUTAN.
terrain. The rain and thunder are back. I get sweaty in my rain gear.
I puff and pant, but grit my teeth and carry on. Soon we are walking
On the first day of hiking we take with us a lunch box containing
in total darkness, without knowing where we are going. We stop on
juice, an egg, a chicken leg, a potato cake and sandwiches. Just as we
a peak and shout out towards a light further away. It turns out to be a
are heading into the forest, the rain comes. Gentle rain at first, but then
yak herders’ camp. Suddenly there is a flash of lightning that lights up
the heavens open and rain and hail pour down one after the other. It
the entire sky for several seconds. Luckily, our guide has heard us and
strikes my hands so hard it hurts, and thunder booms in the mountains.
comes with a lamp. Together we go back at a snail’s pace, chilled and
When we return to camp after several hours of soaking wet hiking, my
shaken. We sleep well at an altitude of 4,000 metres, with the day’s
body is completely numb from cold, wet and exhaustion. The monks
route having taken us nine hours to accomplish.
we meet along the way cannot remember ever having experienced
such bad weather. At night several of us sleep in the same tent to keep After a good night’s sleep and a dawn breakfast in frosty surroun-
warm. It works, and it feels comforting. dings, we go down, down, down among boulders and through mud
and uneven terrain in an environment like a rainforest. The dogs run
The next day, we are relieved to wake up to sun and clear blue
along with us the whole way. We pass a monastic school, a temple,
skies, and the incredible views reveal themselves. Around us we see 568 195 001 001 195 568
paddy fields and several sacred monuments. When we arrive at our
yaks, mules, horses and a magical view. All our wet gear is hung out
destination we are met by a table set with beer, sandwiches and pastri-
to dry, and we pack in order to move a further 200 metres straight up.
es. A much longed-for surprise, to say the least! TREKKING PLUS TREKKING PLUS COMPRESSION
First through forest growing at 4,000 m, then zigzagging in the open 6018014 6018016
on a 45° slope. Once up, we continued up a bit and down a bit – Walking the Druk Path in Bhutan was a tumultuous 80% Merino wool, 48% Merino wool,
mostly up! journey with many ups and downs – quite literally! A 19% Polyamide, 49% Polyamide,
real challenge from the first moment, and an adventure 1% Lycra®/Elastane 3% Lycra®/Elastane
We hike past houses and the king’s flower plantations, before Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48
I recommend in spite of everything. My top tips? Eat and
entering the forest. My breathing rate increases, the air finding its way
drink properly, go slowly downhill, use sunscreen and last
down into my lungs, and my body feels good. We continue up to the
but certainly not least – take good care of your feet!
summit, heading for Taktsang Goemba, or Tiger’s Nest Monastery, as
it is also called. With us we have prayer flags in colours that symbolise Susanne SegerqvistSEGER FOOTBALL
000 001 036
001
104 126 226
SEGER FOTBALL
6012404
99% Polyamide, 1% Lycra®/Elastane
Size: 28-30, 31-33, 34-36, 37-39, 40-42, 43-45
26 Available in basic colours.
27
226 036 001
000
126 104 000
TEAM LOGO SOCK
6012014
99% Polyamid/Polyamide,
1% Lycra®/Elastane
Available with optional logo/text on leg.
Available in basic colours.SEGER SPORT SEGER SPORT
463 310 211 001 000
PRORUNNER COMPRESSION
6017003
91% Polyamide, 9% Lycra®/Elastane
28 Size: 34-36, 37-39, 40-42, 43-45, 46-48 29
000 144 307 353 001
RUNNING ACTIVE
6005458
80% Polyamide,
18% Polyester, 2% Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48
000 463 310 211 001
PRORUNNER
6017002
94% Polyamide, 6% Lycra®/Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48SEGER EVERYDAY COTTON SEGER EVERYDAY COTTON
001 121 195 706 436 164 001 706 436 644
EC1 EC9
6017402 6019409
77% Organic cotton, 77% Organic cotton,
20% Polyamide, 3% Elastane 20% Polyamide, 3% Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48
30 31
001 325 001 416 195 001 706
EC4 EC10 EC11
6017405 6019410 6019411
77% Organic cotton, 77% Organic cotton, 77% Organic cotton,
20% Polyamide, 3% Elastane 20% Polyamide, 3% Elastane 20% Polyamide, 3% Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48SEGER EVERYDAY WOOL SEGER EVERYDAY WOOL
164 160 795 001 001 000 164 537 301 001 725 537 301
ED1 ED12 ED15 ED16
6014007 6019005 6019015 6019016
51% Merino wool, 51% Merino wool, 51% Merino wool, 51% Merino wool,
48% Polyamide, 1% Lycra®/Elastane 48% Polyamide, 1% Lycra®/Elastane 48% Polyamide, 1% Lycra®/Elastane 48% Polyamide, 1% Lycra®/Elastane
32 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48 33
301000 001000 791000 001 725 301 671 301 001 001 301 160
ED13 ED14 ED17 ED18
6019004 6019014 6019017 6019018
51% Merino wool, 51% Merino wool, 51% Merino wool, 51% Merino wool,
48% Polyamide, 1% Lycra®/Elastane 48% Polyamide, 1% Lycra®/Elastane 48% Polyamide, 1% Lycra®/Elastane 48% Polyamide, 1% Lycra®/Elastane
Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-4848 Size: 34-36, 37-39, 40-42, 43-45, 46-48 Size: 34-36, 37-39, 40-42, 43-45, 46-48THE NUMEROUS ADVANTAGES
OF FRICTION RELIEF:
RECO NYLON Reco Nylon polyamide thread is one of
• Minimum friction compared with other
fibres and solid materials. Even when the the most eco friendly alternatives to classic yarn. Reco
socks are wet. Nylon consists of 100% recycled material, made from
• Wear-resistant and non-bobbling even when waste from the textile industry. The manufacture of Reco
compared with polyamide. Nylon reduces, among other things, the use of resources,
• Good resistance to chemicals, so it can be such as water, chemicals and energy consumption, by
TECHNOLOGICAL
washed again and again. an average of 89% compared with the manufacture of
• Does not absorb water, dries quickly, ordinary polyamide. Socks made using Reco Nylon have
which reduces friction. a high level of comfort and are extremely durable.
• Repels oil – easy to keep clean.
MATERIALS
• Flameproof (LOI of 95 %). Used for
fire brigade uniforms and socks.
• UV resistant. We give a 20-year guarantee
ENABLES BETTER
on the surface structure of the material.
• Excellent colour fastness.
• Resistant to biological fouling.
THE KNITTING IN COMPRESSION SOCKS enables
PERFORMANCE
• Antibacterial yarn. increased pressure on body tissue, which triggers faster
• Does not shrink during washing, blood flow from muscles back to the heart during rest and
tumble-drying, boiling or steaming. activity. Compression can press waste out of body tissue,
34 35
which contributes to faster recovery after training or compe-
tition. This makes for healthier muscles and reduces muscle
soreness. Seger invested in its own compression lab
– to develop and refine compression sock functions.
EXP 4.0 WOOL is specially treated via a
unique formula that contains fewer chemicals
(e.g., chlorine) and uses up to 50% less water
than older treatments – to make wool that
withstands machine washing and drying.
EXP 4.0 is the first wool treatment that meets
these rigorous standards: Bluesign®, Global
Organic Textile, and Oeko-Tex. MERINO WOOL. Merino sheep wool is fine and silky
soft. Its unique structure provides exceptionally high thermal
insulation. This wool warms when it’s cold and breathes
when it’s hot – thus enabling a constant body temperature.
It has good moisture-wicking capabilities which facilitate a
DRI-RELEASE® is a unique fabric that feels like cotton and dry, comfortable feeling next to the skin. Unlike other ma-
keeps wearers comfortable, dry and odour-free. Made from terials, merino wool warms even when damp. Creatine in
a patented yarn, with just a trace of natural fibers. Dri-re- the wool makes it naturally antibacterial and frees you from
lease combines the best of both qualities - it wicks moisture
®
unpleasant odor in your socks.
away from the skin and it’s soft to the touch.
A Freshguard® treatment embedded in the yarn virtually
eliminates odour.DESIGNED AND DEVELOPED IN SWEDEN
SINCE 1947
SEGER EUROPE AB DENMARK & GERMANY & AUSTRIA RUSSIA
SE-523 61 Gällstad GREENLAND STYLE 2117 RED FOX OUTDOOR EQUIPMENT
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Customer service: +46 321 260 50 Malling Bjergevej 78 Esterhazyplatz 2/6 St.Petersburg 197110, Russia
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