SPONSORSHIP INFORMATION - The Humane ...
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for the animals
SPONSORSHIP
INFORMATION
MAY 14 2022
TAKING PLACE
AT THE NEW HSC ANIMAL RESOURCE CENTER
ABOUT
PET PALOOZA
AND THE HUMANE SOCIETY OF CHARLOTTE
Join us for Pet Palooza 2022 - the first time we’ll be
SATURDAY
MAY 142022
celebrating our annual Pet Palooza Walk and Festival in
person after two years of virtual events! Not only will we
be back together in person, we will be celebrating at our
new Animal Resource Center, opening Spring 2022!
WHAT IS PET PALOOZA: Pet Palooza, our annual
fundraising walk and community festival has been a
staple of the Charlotte community for over 20 years.
Featuring live music, food trucks, pet loving vendors and
EXPAND YOUR REACH
fun for the whole family, Pet Palooza is a mainstay of our
organization.
WHEN: May 14, 2022
11 am - 3 pm OUR SUPPORTERS CAN BECOME YOUR SUPPORTERS
WHERE: HSC Animal Resource Center
1348 Parker Dr. 2021 STATISTICS
Charlotte, NC 28208
WHO IS THE HUMANE SOCIETY OF SOCIAL MEDIA WEBSITE
CHARLOTTE: HSC works to champion the wellbeing
of companion animals and strengthen their bond with
the people who know, love and need them. Our vision is 88,000
2,590
VISITS
FOLLOWERS on Facebook, Instagram, Twitter, LinkedIn, and TikTok
a future where all companion animals have the support, 49,085 UNIQUE average day
care and human connection needed to lead healthy, visitors per month (avg)
rewarding lives.
EMAIL SUBSCRIBERS EXPOSURE
The Humane Society of Charlotte is a private 501(c)(3)
non-profit organization that receives no state, federal,
or government funding and relies solely on private
donations and volunteers to advance our mission.
OVER 53,000
Radio ads, TV ads, social media, web ads,
billboards, yard signs, posters, and more!
Learn more about us at HUMANECHARLOTTE.ORG PETPALOOZACHARLOTTE.ORG
TITLE SPONSOR $25,000
PRE-EVENT BENEFITS
• Naming rights for the event and inclusion of logo on all promotional materials
• Logo and link in January/February/March/April/May e-newsletters (emailed to 53,000+)
• Announcement of sponsorship to nearly 88,000 social media followers (Facebook, Instagram,
Twitter, LinkedIn) with link to your website or social media platform
• Company recognition in all media releases about Pet Palooza
• Logo and link on Pet Palooza Walk website between December 2021 – November 2022
• Logo on promotional posters and yard signs distributed throughout the Charlotte area
• Logo on email blasts
• Registration fee waived for unlimited team members
• Your donation is tax deductible
AT THE EVENT BENEFITS
• Opportunity for company representative to begin the walk with opening remarks • Logo on banner displayed on the start / finish line of the walk
• Two (2) 15x10 booth spaces in a prime location with direct access to • Solo logo placement at the top of the “All Sponsors” banner prominently
animal lovers displayed at the main stage
• Public acknowledgement throughout event by emcees • Logo inclusion on event signage
• Premier logo placement on back of event t-shirt • Opportunity to provide branded goodie bags for walkers
• Logo featured on Pet Palooza branded dog item given to all registered walkers
- Provided by sponsor or HSC
POST-EVENT BENEFITS
• Logo and link in June e-newsletter (emailed to 53,000+)
• Recognition of support to nearly 88,000 social media followers (Facebook, Instagram, Twitter,
LinkedIn)
• Full page ad in 2022 Ties & Tails Gala program
- Ad provided by sponsor
• Acknowledgment in printed newsletter (mailed to 8,500+)
• Photo of booth used in future promotion of event
PETPALOOZACHARLOTTE.ORG
ALPHA DOG PRESENTING SPONSOR $10,000
PRE-EVENT BENEFITS
• Announcement of sponsorship to nearly 88,000 social media followers (Facebook, Instagram,
Twitter, LinkedIn) with link to your website and respective social media page
• Company recognition in all media releases about Pet Palooza
• Logo and link in March/April/May e-newsletter (emailed to 53,000+)
• Logo and link on Pet Palooza Walk website between December 2021 – November 2022
• Logo on promotional posters and yard signs distributed throughout the Charlotte area
• Logo on email blasts
• Registration fee waived for 8 team members
• Your donation is tax deductible
AT THE EVENT BENEFITS
• 15x10 booth space in a prime location with direct access to animal lovers
• Public acknowledgement throughout event by emcees
• Logo on banner displayed on the start / finish line of the walk
• Prominent logo placement on back of event t-shirt
• If no Presenting Sponsor, Alpha Dog sponsor logo will be featured on Pet Palooza branded dog
item given to all registered walkers
- Provided by sponsor or HSC
• Logo on “All Sponsors” banner prominently displayed at the main stage
• Logo inclusion on event signage
• Opportunity to provide branded item for walkers
POST-EVENT BENEFITS
• Logo and link in June e-newsletter (emailed to 53,000+)
• Recognition of support to nearly 88,000 social media followers (Facebook, Instagram, Twitter,
LinkedIn)
PETPALOOZACHARLOTTE.ORG
FAT CAT SPONSOR $5,000
PRE-EVENT BENEFITS
• Announcement of sponsorship to nearly 88,000 social media followers (Facebook, Instagram,
Twitter, LinkedIn) with link to your website or social media platform
• Sponsorship mention in May e-newsletter (emailed to 53,000+)
• Logo and link on Pet Palooza Walk website between December 2021 – November 2022
• Registration fee waived for 5 team members
• Your donation is tax deductible
AT THE EVENT BENEFITS
• 15x10 booth space in a prime location with direct access to animal lovers
• Logo placement on back of event t-shirt
• Logo on “All Sponsors” banner prominently displayed at the main stage
• Logo inclusion on event signage
POST-EVENT BENEFITS
• Logo and link in June e-newsletter (emailed to 53,000+)
• Recognition of support to nearly 88,000 social media followers (Facebook, Instagram, Twitter,
LinkedIn)
PETPALOOZACHARLOTTE.ORG
THIRSTY PUP BEER GARDEN SPONSOR $4,000
PRE-EVENT BENEFITS
• Announcement of sponsorship to nearly 88,000 social media followers (Facebook, Instagram,
Twitter, LinkedIn) with link to your website or social media platform
• Sponsorship mention in April and May e-newsletter (emailed to 53,000+)
• Logo and link on Pet Palooza Walk website between December 2021 – November 2022
• Registration fee waived for 4 team members
• Promotion of “After Party” location at your brewery
- Please note: hosting the after party is optional
• Your donation is tax deductible
AT THE EVENT BENEFITS
• Exclusive rights to sell beer during the event
• Public acknowledgement throughout event by emcees
• Brewery logo on event t-shirt
• Company banner displayed at the beer garden (provided by company)
• Logo on “All Sponsors” banner prominently displayed at the main stage
• Logo on event signage
• Optional: Promotion of “After Party” location at your brewery
• Optional: Provide giveaways to attendees within the Beer Garden
• Optional: Donate % of proceeds back to HSC
POST-EVENT BENEFITS
• Logo and link in June e-newsletter (emailed to 53,000+)
• Recognition of support to nearly 88,000 social media followers (Facebook, Instagram,
Twitter, LinkedIn)
• Host official After Party at your brewery: optional
PETPALOOZACHARLOTTE.ORG
PROUD PUP SPONSOR $2,500
PRE-EVENT BENEFITS
• Logo and link on Pet Palooza Walk website between December 2021 – November 2022
• Registration fee waived for 2 team members
• Your donation is tax deductible
AT THE EVENT BENEFITS
• 15x10 booth space in a prime location with direct access to animal lovers
• Logo placement on back of event t-shirt
• Logo on “All Sponsors” banner prominently displayed at the main stage
• Logo inclusion on event signage
POST-EVENT BENEFITS
• Logo and link in June e-newsletter (emailed to 53,000+)
PETPALOOZACHARLOTTE.ORG
EVENT AREA SPONSORSHIPS
An event area sponsorship is a great, affordable way to promote your business in some of the
most popular areas of Pet Palooza.
BENEFITS
• Logo and link on Pet Palooza Walk website between December 2021 – November 2022
• Signage with your logo in the sponsored event area
• 15x10 booth space in a prime location with direct access to animal lovers
• Walk registration fee waived for 2 team members
• Your donation is tax deductible
4,000
for the animals
people & their
EVENT AREAS
pups
• Main Stage $2,000 EXCLUSIVE
• Adoption Area $2,000 EXCLUSIVE
• Agility Ring $1,000 EXCLUSIVE
• Food Truck Alley $800
• Kids Corner $800
PETPALOOZACHARLOTTE.ORG
PET PALOOZA 2022 SPONSOR BENEFITS COMPARISON
Thirsty Pup
Title Alpha Dog Fat Cat Beer Garden Proud Pup Event Areas
$25,000 $10,000 $5,000 $4,000 $2,500 $800-$2,000
PRE-EVENT Benefits
Company naming rights •
Company recognition in all media releases • •
Logo on yard signs • •
Complimentary walk registration unlimited 8 5 4 2
Sponsorship mention in e-newsletter • • • •
Company logo and link on web site • • • • • •
Announcement of sponsorship on social media platforms • • • • •
DURING THE EVENT Benefits
Public acknowledgement throughout event • • •
Company logo on souvenir dog item • •
Company logo on banner at the start/finish line of the walk • •
Company logo on event t-shirt • • • • •
Logo on “All Sponsors” banner • • • • •
Logo on Event Signage • • • • • •
15x10 Vendor space in prime location 2 1 1 1 1
POST EVENT Benefits
Company mention in e-newsletter • • • • •
Company mention in social media recap post • • • •
REGISTER AND PAY ONLINE AT: PETPALOOZACHARLOTTE.ORG
2022 VENDOR APPLICATION
DATE: Saturday, May 14, 2022
TIME: 11 am to 3 pm
LOCATION: HSC Animal Resource Center
1348 Parker Dr.
Pet Palooza is the Humane Society of Charlotte’s most Charlotte, NC 28208
popular annual fundraiser. The event features a dog walk,
vendor fair and fun activities.
PARTICIPATION LEVELS
PUPPY BOOTH LEVEL: PLEASE NOTE:
$315 (Early Bird Rate – Purchase by 1/20/2022) * Vendor spaces DO NOT include tents, tables,
$350 (After 1/20/2022) chairs or power (no generators permitted).
Please plan accordingly.
* 15’ X 10’ space in location of your choice
* Booth location is first come, first served.
* Company logo with website link on
Pet Palooza event website * Rain or shine event. There will be no refunds
issued in the event of inclement weather.
* 501(c)(3) Nonprofit Organizations are eligible for
a discount rate of $315 * We reserve the right to reject applications
when necessary.
KITTEN BOOTH LEVEL: * Deadline for early bird pricing is 1/20/2022.
$180 (Early Bird Rate – purchase by 1/20/2022) * Application is not complete until payment is
received.
$200 (After 1/20/2022)
* 12’ X 10’ space
* Name and link to website listed on Pet Palooza event TO REGISTER ONLINE PLEASE VISIT
website
PETPALOOZACHARLOTTE.ORG
* 501(c)(3) Nonprofit Organizations are eligible for
a discount rate of $180
Questions? Email events@humanecharlotte.org
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