BTHVN2020 _ Logo Manual Updated: May 2019
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BTHVN2020 _ Logo Manual Updated: May 2019
BTHVN2020 _ Umbrella Brand
Beethoven is world-famous and will Standard version _ horizontal Standard version _ vertical
be getting his very own registered
trademark for his 250th birthday:
BTHVN2020. The specially developed
logo dates back to Beethoven himself,
who used to sign some of his scores
using his name without vowels: Bthvn.
The BTHVN2020 umbrella brand logo
uses Beethoven’s face in Joseph Karl
Stieler’s famous 1819 portrait of the
composer as its background. The
digits of the 2020 anniversary year are
in yellow. The BTHVN2020 liquid logo
The campaign and most other applications always use the There is also a special
may also be used for specific themes standard horizontal version of the logo, which always appears vertical version of the logo
and filled accordingly. This manual on a white background. for use in the portrait format,
e.g. on flags, roll-ups or other
defines how the BTHVN2020 umbrella portrait-format advertising
brand may be used. materials.
2
BTHVN2020 _ Umbrella Brand
The BTHVN2020 Logo:
Versions and Minimum Margins
Standard version _ horizontal Minimal version Standardversion _ vertical
1x
20 mm
1x
1x
The positioning of the logo should generally If the logo height is 20 mm or less, only 20 mm
ensure the best possible legibility. In addition, one of the minimal versions may be used. The same applies with
any other logos should observe a margin The minimum margin here is the height of regard to minimum
around the BTHVN2020 logo equal to the one full letter. margins and sizes
height of the letters. The standard version when using the vertical
has a minimum height of 20 mm. 1x versions of the umbrella
brand logo
The standard version of the umbrella brand may
not be used on images or coloured backgrounds.
3
BTHVN2020 _ Umbrella Brand
The two-colour versions of the um-
brella brand are used on images and
coloured backgrounds. They are also
used in cases where the height of the
logo is less than 20 mm.
In addition, there is a black and a
white version available for mono-
chrome productions or fax templates.
4
BTHVN2020 _ Umbrella Brand
The BTHVN2020 liquid logo may also be used as an alternative for specific themes and may be filled
accordingly, i.e. the applications shown below are only examples. The BTHVN2020 liquid logo should
always be used on a white background.
Liquid logo _ horizontal Liquid logo _ vertical
5
BTHVN2020 _ Umbrella Brand
The BTHVN2020 umbrella brand file has been created in a way that it has the right size for A4 layouts
without being scaled. Additional scales are available below:
A4 portrait A4 landscape
Logo size 100% Logo size 100%
Margin 12 mm Margin 12 mm
DL A5 portrait
Logo size 75% Logo size 75%
Gefördert durch:
Margin 9 mm Margin 9 mm
A3 landscape
Gefördert durch: Logo size 140%
Margin 17 mm
The formats shown here are examples of
the most common applications (brochures,
flyers, advertisements). The BTHVN2020
umbrella brand should always be used at
the top or bottom right. It may only be posi-
tioned on the left in exceptional cases.
6
BTHVN2020 _ Umbrella Brand
The BTHVN2020 Logo:
Application Examples
banner t-shirt
7
BTHVN2020 _ Colours
Primary Colours
Each letter of the BTHVN logo stands for one of the main themes of the Anniversary Year and has been assigned a primary colour. The
primary colours are integral components of the corporate design and are maintained throughout the campaign. The colours are also
used in all publications and other creative applications. In these cases the assignment to themes is no longer absolutely necessary;
however, it is important to ensure that the primary and secondary colours are only combined as shown above. Rasterizations of up to
15% are permitted.
CMYK 0 67 54 0 CMYK 80 55 0 0 CMYK 0 45 80 0 CMYK 45 12 30 6 CMYK 40 20 80 5
RGB 238 113 101 RGB 61 107 179 RGB 245 158 62 RGB 147 184 177 RGB 166 171 76
Secondary Colours
Each primary colour has also been assigned a specific secondary colour, which extends the colour spectrum and can be used, for
example, in the design of brochures.
CMYK 0 15 40 0 CMYK 50 0 30 0 CMYK 45 70 45 40 CMYK 15 0 65 0 CMYK 35 60 60 40
RGB 254 222 168 RGB 136 203 192 RGB 111 67 79 RGB 230 230 116 RGB 126 82 69
8
BTHVN2020 _ Typography
Standard Typefaces
Helvetica Neue LT is the headline font and can be used in the following fonts: 75 Bold, 55 Roman,
45 Light and 35 Thin.
Helvetica Neue LT Helvetica Neue LT Helvetica Neue LT Helvetica Neue LT
75 Bold 55 Roman 45 Light 35 Thin
ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO
PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ßöäü ßöäü ßöäü ßöäü
1234567890(.;!?&@€) 1234567890(.;!?&@€) 1234567890(.;!?&@€) 1234567890(.;!?&@€)
Adobe Garamond is used for body text or highlighting. It is used in the following fonts: Semibold,
Regular and Italic.
Adobe Garamond Adobe Garamond Adobe Garamond
Semibold Regular Italic
ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO
PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ßöäü ßöäü ßöäü
1234567890(.;!?&@€) 1234567890(.;!?&@€) 1234567890(.;!?&@€)
9
BTHVN2020 _ Typography
Alternative Typefaces
As an alternative to the defined typefaces, Arial may be used as the headline font and Book Antiqua as
the body text font.
Arial Book Antiqua
Bold Regular
ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO
PQRSTUVWXYZ PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ßöäü ßöäü
1234567890(.;!?&@€) 1234567890(.;!?&@€)
10BTHVN2020 _ Typography
The BTHVN2020 Typefaces: Application Examples
Herzlichen Glückwunsch, EINE Freude.
EINE Welt.
Und sie gilt als Inbegriff der Mensch-
lichkeit: Der letzte Satz von Beethovens
Neunter Sinfonie mit dem großen Schluss-
Ludwig van Beethoven! Die Strahlkraft
des Beethoven
chor „Ode an die Freude“ ist nicht nur die
offizielle Europahymne, sondern wird auf
Adobe Garamond Italic _ 30 pt/ZAB 36 pt allen Kontinenten geliebt und gesungen.
Jubiläumsjahrs 2020 Die Handschrift des Werks gehört zum
Ich kenne keine andern
Helvetica Neue LT 75 Bold _ 14 pt/ZAB 19 pt Weltdokumentenerbe der UNESCO. Beet-
Helvetica Neue LT 55 Roman _ 14 pt/ZAB 19 pt
hovens Musik verbindet, indem sie erlebbar
Vorzüge des Menschen als
werden lässt, was Menschen fühlen und
Ludwig van Beethoven, getauft am 17.
erfahren, was jeden berührt und bewegt.
Dezember 1770 in Bonn, gilt als der meist-
diejenigen, welche ihn zu
Auch in diesem Sinne sind sein Werk und
gespielte klassische Komponist der Welt.
seine Gedanken aktueller denn je.
Auf allen Kontinenten stehen seine Werke
den besseren Menschen an der Spitze der Konzertprogramme. Sei-
ne musikalische Radikalität inspiriert bis
Das Beethoven-Jubiläumsjahr 2020 lädt
zählen machen; wo ich
ein zu Begegnung und Wiederfinden,
heute Kunstschaffende aller Disziplinen.
bietet neue Perspektiven und facetten-
Beethovens Musik begeistert und reißt mit,
diese finde, dort ist meine
reiche Events. Diese reichen von intimen
macht nachdenklich, fordert immer wieder
Hauskonzerten bis zu Großveranstaltungen
heraus.
Heimat.
für alle Bürger und Gäste, von Klassik bis
Helvetica Neue LT 75 Bold _ 24 pt/ZAB 28 pt Uraufführung, von analog bis digital.
Adobe Garamond Regular _ 10 pt/ZAB 14 pt
Ludwig van Beethoven
Brief an Emilie M., 17. Juli 1812
Helvetica Neue LT 55 Roman _ 10 pt/ZAB 14 pt
11BTHVN2020:
Use by Partners
and Sponsors
Partners and sponsors use the BTHVN2020 logo in their own layouts, i.e. their use of
materials also takes into account their own corporate designs. They may use the BTHVN2020
logo in three variations.
12BTHVN2020 Logo for Partners
Minimum Margins The BTHVN2020 partner logo with the
Stieler motif may only be used on a white
background and should not be smaller than
the minimum height of 27 mm. If this is not
possible, one of the variations of the logo
listed below should be used. Any other
logos should observe a margin around the
BTHVN2020 logo equal to the height of the
2020.
Minimum Margins Alternatively, the BTHVN2020 partner logo
may be used without the Stieler motif. The
two-colour versions of the umbrella brand
logo are used on pictures and coloured
backgrounds. The same applies in cases
where the height of the logo is below
20 mm.
Minimum Margins If the logo is used on a neutral background
(white or black) or on a monochrome
background, the black or white version of the
logo should be used. The positioning of the
logo should ensure the best possible legibility
and any other logos should observe a margin
around the BTHVN2020 logo equal to the
height of the 2020.
13BTHVN2020 Logo for Partners
14BTHVN2020 Logo for Sponsors
Minimum Margins When being used by partners, the
BTHVN2020 logo is used with the “Partner
of” headline. It is available with the Stieler
motif as a two-colour or one-colour version.
The variation with the Stieler motif has to be
on a white background and should not be
smaller than the minimum height of 27 mm.
The two-colour versions of
The logo is available with different headlines
the umbrella brand logo are
depending on the status of the sponsor:
used on pictures and coloured
backgrounds. The same applies
in cases where the height of the
logo is less than 27 mm.
The monochrome versions should
be no smaller than 45% of the
original scale of the file to ensure
the legibility of the headline. In
addition, any other logos should
observe a margin around the
BTHVN2020 logo equal to the
height of the 2020.
15BTHVN2020 Logo for Grant Recipients
Project applicants / initiators should highlight the BTHVN2020 logo as an Anniversary Year programme logo on the home page of project-related websites as well
as any corresponding publications, e.g. programme booklets, flyers, posters, etc.
In addition, the funding information, A4 portrait A5 portrait DL Title DL back of the DL Back Only
as amended, and the logos of the publication
Federal Government Commissioner
for Culture and Media, of the Ministry
of Culture and Science of the State of
North Rhine-Westphalia, of the Rhine-
Sieg District and of the City of Bonn
should be included.
The BTHVN2020 logo banner for
grant recipients is available for this
purpose.
The BTHVN2020 logo banner for grant recipients is placed at the bottom of the
layout and is available in A4 and A5 formats, as well as two DL format versions.
The funding logos should be visible on all formats that are A5 or larger; in the case
of smaller formats, it may also be placed on the back of the publication.
16BTHVN2020 Contact In the event of any queries concerning the application of the logo versions, please contact: Beethoven Jubiläums Gesellschaft gGmbH Loggia am Stadthaus Thomas-Mann-Straße 4 53111 Bonn Germany Tel.: +49 228 97 66 50 0 e-Mail: info@bthvn2020.de
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