Sponsorship Opportunity 2018

Sponsorship Opportunity 2018

Sponsorship Opportunity 2018

Sponsorship Opportunity 2018 30 JUNE & 1 JULY 2018 CELTIC MANOR RESORT

Sponsorship Opportunity 2018

The Celebrity Cup will return for another star-studded showdown at The Celtic Manor Resort in 2018. This is golf with added glamour – a chance for some of the biggest names in sport and showbiz to swap paparazzi for putters and battle it out in a thrilling clash of the home nations between teams representing Wales, England, Scotland and Ireland. Event Overview A star-studded celebrity golf tournament expected to attract around 6,000 spectators over two days Celebrity Q&A sessions and head-to-heads Golf trick shot shows Food and drink village Hospitality offerings each day Glittering Gala Dinner with the stars on Saturday evening for around 800 guests Sponsorship Opportunities 1.

2017 Celebrity Cup Teams 2. Social Media Engagement 3. Media Coverage 4. Title Sponsorship - SOLD £100,000 5. Presenting Sponsor £50,000 6. Team England Sponsor - SOLD £25,000 7. Team Wales Sponsor - SOLD £25,000 8. Team Ireland Sponsor - SOLD £25,000 9. Team Scotland Sponsor - SOLD £25,000 10. Gala Dinner Sponsor £10,00 11. Offical Premier Lounge Sponsor - SOLD £10,000 12. Official Soft Drink Sponsor - SOLD £10,000 13. Official Driving Range Sponsor £6,000 14. Other Opportunities

Sponsorship Opportunity 2018

Team England Team Wales Team Ireland Team Scotland 1 2017 Celebrity Cup Teams The star names who joined us for last summer glittering player line-up. Kelvin Fletcher PeterJones Anton Du Beke Denise Van Outen Bradley Walsh Mike Tindall Gareth Bale Craig Bellamy Gethin Jones Jonathan Davies Sir Gareth Edwards Rob Brydon James Nesbitt Ronan Keating Brian McFadden George McMahon Keith O’Neill Keith Duffy Michael Jamieson Max Evans Thom Evans Eve Muirhead Allan Wells Rory Lawson

Sponsorship Opportunity 2018

Facebook Page fans – 49,500 Posts by Celtic Manor – 31 Engagements received – 30,632 Impressions received – 410,646 @CelebCup followers – 66,000 Celtic Manor Twitter posts – 102 Impressions received – 835,457 220 posts included #CelebCup, which had 839,000 impressions Instagram followers – 16,500 Posts by Celtic Manor – 22 Post likes received – 3,715 Video post views received – 17,512 #CelebCup The Celtic Manor Resort currently has 67,400 Twitter followers and 50,000 Facebook fans.

With 486 posts sent across all social media channels it resulted in 1,006,145 engagement. 2 Social Media Engagement

Sponsorship Opportunity 2018

The Celebrity Cup 2017 has achieved 59 pieces of media coverage to date across both national and regional media titles, giving a combined reach of 2,198,542,813*. With coverage highlights including on-location reports on Sky Sports and S4C’s Heno programme, plus four pieces on Mail Online. Further coverage was secured on Mirror Online and Wales Online, and newspaper articles included Wales on Sunday, Western Mail and South Wales Argus. 3 Media Coverage

Sponsorship Opportunity 2018

Sponsorship: £100,000 +VAT *All sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand. Rights and Benefits: •The event to be known as the Celebrity Cup (or similar if agreed by Celtic Manor Resort) •Logo to be used on all Celebrity Cup promotion and event literature including emails to Celtic Manor’s database (circa 500,000 subscribed email addresses) On Course Signage: •On course boards - 1 per hole •Tee Surround Boards on every Tee Box (9) not exclusive •Logo on each caddie bib (not exclusive) for each team •Pin flag branding •Tee markers Off Course Signage: •Branding in spectator village on the big screen and hospitality areas •Recognition on all event related collateral including tickets, badges, car park passes, scoreboards, drawsheets and official event programme •Title Sponsor’s Logo on all media and TV interview backdrops and all media material Website: Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising •Editorial pages and sponsor’s welcome note Hospitality: •100 season tickets •10 bedrooms at the five star Resort Hotel for Saturday and Sunday night inclusive of breakfast •Hospitality for 20 guests on Saturday and Sunday •20 guests at the Gala Dinner on Saturday, including 20 places at the Celebrity Drinks Reception.

The Celebrity Drinks Reception will only be available for celebrities, their friends and family and title sponsor’s guests 20 after party tickets Exhibition Space: •An exhibition space in a prime location within the spectator village to engage with visitors Resort Benefits: •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Branding and Marketing Opportunities: Inclusion of event mark on marketing and print materials as follows: •Advertising and promotional material including event literature •All event related materials such as scoreboards and drawsheets •All event press releases and the presentation backdrop •Website for the event including links to sponsor’s website •Verbal references in any radio campaign •Social media mentions throughout the promotional period 4 Title Sponsorship SOLD

Sponsorship Opportunity 2018

Sponsorship: £50,000 + VAT Rights and Benefits: •The event to be known as the Celebrity Cup (or similar if agreed by Celtic Manor Resort) •Logo to be used on all Celebrity Cup promotion and event literature including emails to Celtic Manor’s database (circa 500,000 subscribed email addresses) On Course Signage: •Logo to appear on 2 Tee Boards •3 Tee Surround Boards for Presenting Sponsor •3 On Course Boards (fairway/green) Off Course Signage: •Recognition on all event related collateral including tickets, badges, car park passes, scoreboards, drawsheets and official event programme •Event logo and Presenting Sponsor’s logo on all media and TV interview backdrops and all media material Hospitality: •50 season tickets •5 bedrooms at the five star Resort Hotel for Saturday and Sunday night •Hospitality for 10 guests on Saturday and Sunday •10 guests at the Gala Dinner on Saturday Website: •Branding on event website Event Official Programme: •1x full page of colour advertising •Editorial page relating to sponsor Exhibition Space: •An exhibition space in a prime location within the tented village to engage with visitors as either prospecting or customer loyalty Resort Benefits: •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Branding and Marketing Opportunities: Inclusion of logo on marketing and print materials as follows: •Advertising and promotional material including event literature •All event related materials such as scoreboards and drawsheets •All event press releases and the presentation backdrop •Website for the event including links to sponsor’s website •Verbal references in any radio campaign 5 Presenting Sponsor

Sponsorship Opportunity 2018

Sponsorship: £25,000 +VAT Sponsorship: £25,000 +VAT Rights and Benefits: •Rights to the title of ‘Official Team Sponsor’ Branding and Promotion: •4 x on-course advertising boards •Logo on team kit on each day •Logo on caddies’ bibs •Logo to appear on all event promotional and event literature •Ability to use status as Team Sponsor for marketing purposes •Celebrity introduction and photo opportunity •Signed caddie bibs as memento •Social media mentions and tags Exhibition Space: •Exhibition space in retail village for sampling and sales (3m x 2m) Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •10 x places at the Players’ welcome and barbecue •10 x Gala Dinner places •10 x Hospitality places on Saturday •10 x Hospitality places on Sunday Resort Benefits: •5 x bedrooms at the five star Resort Hotel on Friday •5 x bedrooms at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Rights and Benefits: •Rights to the title of ‘Official Team Sponsor’ Branding and Promotion: •4 x on-course advertising boards •Logo on team kit on each day •Logo on caddies’ bibs •Logo to appear on all event promotional and event literature •Ability to use status as Team Sponsor for marketing purposes •Celebrity introduction and photo opportunity •Signed caddie bibs as memento •Social media mentions and tags Exhibition Space: •Exhibition space in retail village for sampling and sales (3m x 2m) Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •10 x places at the Players’ welcome and barbecue •10 x Gala Dinner places •10 x Hospitality places on Saturday •10 x Hospitality places on Sunday Resort Benefits: •5 x bedrooms at the five star Resort Hotel on Friday •5 x bedrooms at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) 6 Team England Sponsor 7 Team Wales Sponsor Kelvin Fletcher PeterJones Anton Du Beke Denise Van Outen Bradley Walsh Mike Tindall Gareth Bale Craig Bellamy Gethin Jones Jonathan Davies Sir Gareth Edwards Rob Brydon SOLD SOLD

Sponsorship Opportunity 2018

Sponsorship: £25,000 +VAT Sponsorship: £25,000 +VAT Rights and Benefits: •Rights to the title of ‘Official Team Sponsor’ Branding and Promotion: •4 x on-course advertising boards •Logo on team kit on each day •Logo on caddies’ bibs •Logo to appear on all event promotional and event literature •Ability to use status as Team Sponsor for marketing purposes •Celebrity introduction and photo opportunity •Signed caddie bibs as memento •Social media mentions and tags Exhibition Space: •Exhibition space in retail village for sampling and sales (3m x 2m) Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •10 x places at the Players’ welcome and barbecue •10 x Gala Dinner places •10 x Hospitality places on Saturday •10 x Hospitality places on Sunday Resort Benefits: •5 x bedrooms at the five star Resort Hotel on Friday •5 x bedrooms at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Rights and Benefits: •Rights to the title of ‘Official Team Sponsor’ Branding and Promotion: •4 x on-course advertising boards •Logo on team kit on each day •Logo on caddies’ bibs •Logo to appear on all event promotional and event literature •Ability to use status as Team Sponsor for marketing purposes •Celebrity introduction and photo opportunity •Signed caddie bibs as memento •Social media mentions and tags Exhibition Space: •Exhibition space in retail village for sampling and sales (3m x 2m) Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •10 x places at the Players’ welcome and barbecue •10 x Gala Dinner places •10 x Hospitality places on Saturday •10 x Hospitality places on Sunday Resort Benefits: •5 x bedrooms at the five star Resort Hotel on Friday •5 x bedrooms at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) 8 Team Ireland Sponsor 9 Team Scotland Sponsor James Nesbitt Ronan Keating Brian McFadden George McMahon Keith O’Neill Keith Duffy Michael Jamieson Max Evans Thom Evans Eve Muirhead Allan Wells Rory Lawson SOLD SOLD

Sponsorship Opportunity 2018

Sponsorship: £10,000 +VAT As official Gala Dinner sponsor, your name will be linked to one of the most glamorous high profile events of the year, attracting over 800 guests. This spectacular ‘Night with the Stars’ in the stunning Caernarfon Ballroom will be attended by a host of sport and showbiz stars and the team captains will feature in an entertaining Q&A session. The fantastic evening raises money for a nominated cause with a glittering charity auction. Branding and Marketing opportunities: •Branding and imagery on the big screen behind the Gala Dinner stage •Opportunity to colour co-ordinate room to company brand •Logo to appear on event literature •Logo on all advertising, direct mail and website •Official listing on the sponsors’ page of programme and website •Social media mentions and tags Signage: •One 2m x 1m course banner Event Official Programme: •Branding in official programme Resort Benefits: •5 x double/twin bedrooms on Saturday night including breakfast the following morning Ticket Inclusion: •10 x Gala Dinner places •10 x hospitality places on Sunday 10 Gala Dinner Sponsor

Sponsorship: £10,000 +VAT Sponsorship: £10,000 +VAT As official Premier Lounge sponsor, your brand will be highly visible on the interior and exterior of the Premier Lounge situated at the final hole and in close proximity to the Spectator Village. The Premier Lounge attracts around 600 guests during the weekend. Rights and Benefits: •Rights to the title of ‘Official Premier Lounge Sponsor’ Branding and Promotion: •Internal and external branding of the Premier Lounge •2 x on-course advertising boards •Recognition in event literature Exhibition Space: •Exhibition space in retail village for display and sales Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •4 x hospitality places on Sunday Resort Benefits: •2 x bedrooms at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Rights and Benefits: •Rights to the title of ‘Official Soft Drink Sponsor’ Branding and Promotion: •1 x on-course advertising board •On-course stock and branding •Recognition in event literature Exhibition Space: •Exhibition space in retail village for display and sales Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •4 x hospitality places on Saturday •4 x hospitality places on Sunday Resort Benefits: •2 x bedrooms at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) 11 Official Premier Lounge Sponsor 12 Official Soft Drink Sponsor SOLD SOLD

Sponsorship: £6,000 +VAT Rights and Benefits: •Rights to the title of ‘Official Driving Range Sponsor’ Branding and Promotion: •1 x on-course advertising board •Recognition in event literature Exhibition Space: •Exhibition space in retail village for display and sales Website: •Permanent branding on Celtic Manor’s website with a link to sponsor’s website Event Official Programme: •1x full page of colour advertising Hospitality: •4 x hospitality places on Saturday Resort Benefits: •1 x bedroom at the five star Resort Hotel on Saturday •Preferential rates on accommodation at the Resort Hotel (rates to be agreed) 13 Official Driving Range Sponsor Maximise your presence on the day with advertising in our event programme, eye-catching hoarding or on course signage in strategic locations.

Event Programme (Full Page Advert) £250 +VAT On-course hoarding boards (3m x 1m) £800 +VAT On-course tee boards (4m x 1m) £900 + VAT On-course pin flag £500 + VAT 8 on-course yardage boards £1,600 + VAT 14 Other Opportunities

Gemma Smith Sponsorship & Hospitality Manager T: 01633 410 487 | M: 07899913908 E: gemmasmith@celtic-manor.com