SPONSORSHIP WORKS. WORK IT - Become a sponsor of South Africa's foremost marketing conference - IMC Conference
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SPONSORSHIP WORKS. WORK IT.
Become a sponsor of South Africa’s
foremost marketing conference.
IMC in association with MASA Endorsed by The IMC Academy is
proudly Accredited
CPD points to Designated Marketers
based on proof of attendance
Why sponsor the Nedbank IMC?
T
op International Speaker – Fernando Machado, Global CMO
for Burger King;
losing presentation by International Speaker Patrick Collister,
C
Author and Speaker;
Presented in association with MASA and endorsed by the IAB;
A
ttendance by top brands;
O
ver 600 marketing decision makers;
Upmarket Sandton venue, The Galleria;
2
019 conference sold out a month in advance;
T
ed Talk format, 16 speakers, one day;
Industry exclusive live streaming on Facebook;
2
019 conference top all day trend on Twitter;
S
trong media exposure via media partners and social media
– 2019 conference generated over R15m in AVE;
S
econd IMC Bursaries to be awarded;
E
xposure to our database of 12000 leading marketers;
P
artnership with Power 98.7 FM and Biz Community.
Fernando Machado
Global CMO for Burger King
The IMC Academy is now accredited with the services SETA.
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
Theme
Last year we got everyone hot and bothered by stripping down at
our sold out Marketing Gets Nak d™ conference. Now, we’re going
to get sweaty by working out what it takes to develop marketing
that turns up, clocks in, and gets the job done – regardless of your
industry, brand, and budget.
Sticking to our 15 minute ‘Ted Ex’ format, 18 industry experts will be
working hard to share what works. And what doesn’t.
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
Agenda
NO DEATH BY POWERPOINT TED TALK FORMAT
NO SALES PITCHES
TIME AGENDA
MARKETING WORKS. WORK IT
7:00 - 8:40 Registration
Let’s get to work
8:45 - 9:00 Conference opening: Making the case for creativity.
Master of Ceremonies, Pepe Marais, Group CCO Joe Public United
9:00 - 9:15 Marketing works. Or does it?
Andy Rice, Strategist. Writer. Speaker
9:16 - 9:31 Marketing works. But defiant trailblazing works better.
Alistair King, CCO, King James
9:33 - 9:48 The job at hand. Measurement.
Mathe Okaba, CEO ACA
9:50 - 10:05 Earning its keep. Marketing at work for people, processes and profit.
Nthabiseng Matshekga, Executive Head: Group Marketing, Nedbank
10:08 - 10:23 Goodbye guesswork: Working out what customers want.
Zumi Njongwe, Consumer Communication and Marketing Excellence Director, Nestle
10:25 - 10:40 Does marketing earn Its keep? A CEO speaks out.
Geoff Whyte, CEO Nando’s Africa, Middle East, India
10:43 - 11:10 TEA AND NETWORKING
You know what they say, all work and no play…
11:10 - 11:12 Finalist video
Youth branding competition
11:15 - 11:30 Evolution at work. Marketing’s new capabilities.
Andrea Quaye, Vice President Marketing, Anheuser-Busch InBev
11:32 - 11:37 5-minute workout: Sweating the small stuff in social media.
Speaker to be confirmed
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
Agenda (continued)
TIME AGENDA
11:39 - 11:54 Nextgen agencies. Making intelligent marketing work.
Doug De Villiers, Consulting Director Africa, Customer, Marketing & Advertising. Leader of Deloitte’s Advertising portfolio. Deloitte
11:56 - 12:11 How Brands Grow. The Art and Science of Marketing.
Mzamo Masito, CMO, Google Africa
12:13 - 12:28 Marketing works by design.
Nathan Reddy, Owner, Gridworldwide
12.:30 - 13:20 WORKING LUNCH
It is called net-working.
13:20 - 13:22 Finalist video
Youth branding competition
13:25 - 14:25 INTERNATIONAL KEYNOTE
Creativity as a source of competitive advantage.
Fernando Machado, Global CMO for Burger King
14:27 - 14:42 Customer loyalty: A labour of love.
Amanda Cromhout, CEO at Truth & Emerce Commerce
14:45 - 15:00 Stereotypes: Still hard at work in South Africa.
Qingqile WingWing Mdlulwa, Executive Creative Director
15:02 - 15:25 BREAK
Nice work if you can get it.
15:25 - 15:27 Finalist video
Youth branding competition
15:28 - 15:43 5-minute workout: Creativity, the elbow grease of the industry.
Suhana Gordhan, Creative Director at FCB
15:40 - 16:10 INTERNATIONAL SPEAKER
Seven new rules for making marketing work.
Patrick Collister, Author and Speaker
16:10 - 16:25 Awarding of bursaries and prizes.
Khensani Nobanda/Dale Hefer
16:30 - 18:00 Enough work!
Cocktails and snacks
* Due to the busy agenda timelines will be strictly adhered to
* The agenda may be subject to change
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
Speakers
We are proud to welcome the following confirmed speakers;
Fernando Machado Patrick Collister Suhana Gordhan
Global Chief Marketing Officer at
Author and Speaker Creative Director at FCB
Burger King
Johannesburg
Qingqile Mdlulwa Pepe Marais
Andy Rice Group Chief Creative Officer
Executive Creative Director Speaker. Writer. Strategist. Joe Public United
Khensani Nobanda Alistair King Mzamo Masito
Group Executive Marketing and Co-founder/CCO King James Group CMO, Google Africa
Corporate Affairs, Nedbank
Mathe Okaba Zumi Njongwe Nathan Reddy
CEO – Association for Communication Consumer Communication and
Owner - Gridworldwide
and Advertising Marketing Excellence Director, Nestle
Andrea Quaye Nthabiseng Matshekga Amanda Cromhout
Executive Head: Group Marketing,
Vice President Marketing, ABinBev CEO and Founder of Truth
Nedbank
Doug De Villiers
Consulting Director Africa, Customer, Dale Hefer Geoff Whyte
Marketing & Advertising. Leader of CEO, IMC CEO Nando’s Africa, Middle East, India
Deloitte’s Advertising portfolio. Deloitte
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
IMC History
OCTOBER FEBRUARY FEBRUARY FEBRUARY MARCH
2010 2013 2015 2017 2018 2018 2018 2019
The conference IMC becomes Engages The IMC Conference Conference Conference Conference
is launched in the top African with Ariana Academy (Pty) generates over becomes the the largest to re-launched
Cape Town with marketing Huffington via Ltd purchases R1m in online top Twitter date with over under the new
140 attendees. conference on on-stage twitter the IMC AVE. trend in 350 confirmed ownership of
google search. activation. Conference. South Africa delegates, 27 Dale Hefer.
on the day. speakers and Sold out with
25 exhibitors. 650 delegates.
First IMC
Bursaries
awarded.
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
Our Last Conference in
March 2019
Sold out six weeks in advance of the conference –
over 650 delegates;
Industry first Facebook live stream – 19000 hours viewing time;
First ever IMC Bursaries awarded;
Review Paper
DOWNLOAD Nedbank IMC 2019
Marketing is Business™
THE PAPER BY
Key Insights and Reflections from
the 2019 Nedbank IMC Conference,
themed
DR GENE VAN
HEERDEN IMC in association with MASA
CPD points to Designated Marketers
based on proof of attendance
Delegate Early Bird:
Go to
R5000 to end The IMC Conference 2020
Packages
December Marketing Works. Work it.
Target Market
Previous Delegate Companies Include Conference Attendance Previous Attending Countries Include
• Angola
• Botswana
• Czech Republic
70% •
•
Ghana
India
Clients
• Kenya
• Mauritius
30% • Namibia
Agencies • Tanzania
and
Suppliers • Uganda
• United Kingdom
• USA
• Zimbabwe
Marketing decision makers who are looking to keep abreast of the very latest trends and thought leadership.
• CMOs • Communication Specialists
• Marketing Directors and Managers • Brand Managers
• Communication Directors and Managers • Agency Management
Delegate Early Bird:
Download the white paper Go to
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d Packages
December Marketing Works. Work it.
Sponsorship Opportunities
Following are available opportunities. If you have something different in mind, we are keen to chat.
We would also like to discuss specifically what you want out of your sponsorship in order to understand what
Return on Objective you are looking for.
Opportunity Cost and Value
International Keynote speaker brought to you by R150 000.00
(your brand name) • W herever Fernando is referred to in writing, your company name will feature as ‘brought
to you by’. This will include;
N
- Website (on the home, agenda and speaker pages);
K E
- Social media platforms;
TA
- E-mails to our database of 12000 marketers;
- Brand on the screen when announcing Fernando.
• Your brand on screen and MC to express thanks when introducing Fernando;
• Logo to appear as sponsor on website and E-mails to the database;
• Logo to appear on the intermittent sponsor screen during the day;
Fernando Machado • Five tickets to the conference;
Global CMO for Burger King
• One dedicated press release;
The (your brand name) Work Room R100 000.00
• Exclusive branding of the area;
N
A 10m x 10m metre closed off breakaway area with a 3m x 3m screen with a • Logo to appear on;
K E
live feed of the conference. Couches/desks/Wi Fi. - Website;
TA
- E-mails to our database of 12000 marketers;
Includes 50 x chairs and desk format tables. Excludes couches etc and - Social media platforms;
any branding. - Sponsor screen on the day.
• One dedicated press release;
• Opportunity to do an activation on the day including giveaways;
• Five tickets to the conference.
Delegate Early Bird:
Download the white paper
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d
December Marketing Works. Work it.Sponsorship Opportunities (continued)
Opportunity Cost and Value
Let’s get to work. Registration Sponsor R50 000.00
• Exclusive branding at the registration desk;
E N
Direct exposure to over 600 delegates as they register. • Option for an activation at registration;
TA K
• Logo to appear on;
- Website;
- E-mails to our database of 12000 marketers;
- Social media platforms;
- Sponsor screen on the day.
• Two tickets to the conference.
Nice work if you can get it. Cocktail Sponsor R50 000.00
• Includes R15k drinks and snacks;
N
• Exclusive branding of the cocktail area;
K E
• Reminders during the day by the MC to join for cocktails;
TA
• Logo to appear on;
- Website;
- E-mails to our database of 12000 marketers;
- Social media platforms;
- Sponsor screen on the day.
• Two tickets to the conference.
Facebook Live Stream brough to you by R60 000.00
(your brand name) • Y our logo on screen throughout the live stream
E N
(the 2019 live stream generated 19 000 viewing hours);
TA K
• Your logo on our website and mailers to our database of 12000 marketers;
• Any reference to the live stream on the IMC social media platforms to include
‘brought to you by..’
• Two tickets to the conference.
Delegate Early Bird:
Download the white paper
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d
December Marketing Works. Work it.Sponsorship Opportunities (continued)
Opportunity Cost and Value
Putting the youth to Work - online creative competition R60 000.00
(this can be tailored to your company offering if • Branding on all the social media posts calling for entries and flighting entries;
relevant). • Logo on IMC website and mailers to our database of 12 000 marketers;
• Leading story in one of the mailers;
• One dedicated press release;
• Branding on the winning three two minute videos as they are screened on the day;
• Logo on the intermittent sponsorship screen during the day;
• Two tickets to the conference;
• Package includes R5000 social media advertising spend.
Marketing Works. White Paper brought to you by R50 000.00
(your brand) • Exclusive co-branding of the Nedbank IMC 2020 white paper;
•
K E N
Opportunity to write the introduction;
TA
Review Paper
Nedbank IMC 2019
Marketing is Business™ • The white paper will be sent to our database of 12 000;
Key Insights and Reflections from
the 2019 Nedbank IMC Conference,
themed • Sent as a dedicated press release after the conference;
• Uploaded on the IMC Website home page;
IMC in association with MASA
• Posted on all IMC social media platforms;
CPD points to Designated Marketers
based on proof of attendance
• Two tickets to the conference.
Direction Activation R30 000.00
• Ten branded activators directing traffic to the venue;
• Logo on website;
• Logo on IMC website and mailer to 12 000 marketers;
• Cost excludes branding of activators;
• One ticket to the conference.
Delegate Early Bird:
Download the white paper
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d
December Marketing Works. Work it.Sponsorship Opportunities (continued)
Opportunity Cost and Value
Charging Stations R30 000.00
• Includes three 1m x 1.2m branded charging stations;
• One ticket to the conference;
• Cost excludes branding;
• One ticket to the conference.
Marketing at Work – 3m x 3 Display/Activation Area R20 000.00 per space
N
• 3 x 3m Area including;
(Limited to 10 – first come basis)
K E
- 1m x 50cm sign with your company name;
TA
- Table if required;
- Power point;
- 2 x chairs.
• One ticket to the conference.
Moving Ads Truck Digital LED Screen Exposure Cost discussed on a one-on-one basis
at Entrance
N
• Exposure on the screen at the venue entrance
TA K E
Delegate Early Bird:
Download the white paper
R5000 to end The IMC Conference 2020
from Marketing Gets Nak d
December Marketing Works. Work it.w: www.imcconference.com e: dale@imcconference.com, winston@imcconference.com | t: 010 592 1888
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