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sports insight
VOL 16 ISS 155 £3.50
SPORTS OUTDOORS TRIATHLON RUNNING FITNESS TRADE sports-insight.co.uk
ANALYSIS INTERVIEW ANALYSIS
BEN STOKES
BREXIT: IT’S - A POSITIVE CHINA’S SPORTING
FINALLY HERE P43 MINDSET P38 REVOLUTION P40
ENERTOR page_SPORTS INSIGHT 10/09/2019 09:54 Page 1
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WELCOME Leadership change at Anytime Fitness UK
to this month's Sports Insight
Stuart Broster will stand down After recently relocating to NEIL RANDALL on the great progress we’ve made
from his role as CEO of Anytime Scotland, Stuart’s decision reflects under his leadership.”
Fitness UK from April 2020. his desire to reduce his working Broster leaves an impressive
Neil Randall, current chief hours and become self-employed, legacy at Anytime Fitness UK,
operating officer has been setting up his own consultancy having revolutionised internal
appointed as his successor by the business. operations and increased
Board of Directors. Andy Thompson, Anytime performance and profitability
Randall joined Anytime Fitness Fitness UK Chairman, said: across the network, delivering a
UK in 2018 as sales and marketing “Neil was the outstanding choice vastly improved experience for
director, rapidly progressing to as Stuart’s successor and the Anytime Fitness’ 180,000 members
the role of chief operating officer Board believe he is the perfect across the UK.
following his successful impact appointment for Anytime Fitness the prospect of the challenge ahead Broster said: “This is the right
I hope everyone had a great on the business. He has been UK at this time. Since joining the of him. time for me, and the company, to
Christmas and New Year. heavily involved in developing and business in 2018, Neil has been Randall said: “I’m delighted transition to the next generation
This is always a busy time implementing Anytime Fitness heavily involved with all aspects to have been appointed as CEO of leadership to prepare it for the
of year and I know a lot of you UK’s future strategy, with the of the business and has enjoyed of Anytime Fitness UK and I am future. Being CEO of Anytime
will be gearing up and heading Board believing he provides outstanding success across looking forward to the next chapter Fitness UK is a full-time role
out to Munich to attend ISPO continuity to the great progress strategy, marketing and supporting of my career. Having known Stuart and having chosen to take a
2020. There is always a lot made by the company under franchise network. for a number of years, I’ve learned new direction in my career, I’m
to see, excellent seminars Broster’s leadership. “With Neil knowing the business so much from him and would like delighted that Neil will succeed
and innovative products. So During his tenure, Broster inside out, and forming strong to thank him for his support on me in further driving the business
whether you are exhibiting or has overseen Anytime Fitness relationships with staff, franchisees both a personal and professional forward. The job is not done yet
attending as a visitor I hope it is UK’s growth to become the and suppliers, this gives the Board level. He has made an incredible and there are great ambitions for
very successful. second largest private gym reassurance and confidence in a impact on Anytime Fitness UK, Anytime Fitness in the UK.“
Well the General Election operator in the UK, the brand’s seamless transition when he takes overseeing a significant growth
happened and now we are repositioning from convenience up his new role.” and transition period for the
heading for Brexit on January to coaching and the launch of a Randall will take up the position business and I’m excited to Editor: MARK HAYHURST
31. new, revolutionary gym design. of CEO on April 1 and is excited at continue the journey and build Tel: 01206 508618
Paul Sherratt investigates Email: mark@sports-insight.co.uk
potential trading issues that
you might face due to the UK Advertising Manager:
leaving the European Union.
Outdoor Trade Show reviews the launch of Winter Trade Show K EITH MARSHALL
Looking further afield for Responding to positive The concept for 2021 Tel: 01206 505947
future trade opportunities, feedback and interest would be to secure dedicated Email: keith@sports-insight.co.uk
China has been described as from a number of outdoor exhibition space exclusively
the world’s biggest start up. And brands, the organisers of the for outdoor brands alongside Advertising Sales
sport retail and tech are soaring Outdoor Trade Show (OTS) the designated area occupied 21-23 Phoenix Court, Hawkins Rd,
ahead. Fiona Bugler charts its have announced that initial by Slide with a view to Colchester, Essex CO2 8JY
growth and explores potential negotiations are taking developing a longer term formal
opportunities for the West. place with the Snowsport collaboration which satisfies Group Advertising
Also, Stuart Jukes, managing Industries of Great Britain the past 33 years as the UK’s only the needs and embraces the Manager: SAM REUBIN
director of Pulsar, the high (SIGB) to discuss the concept trade show which specialises in requirements of both elements
Publisher: MATTHEW TUDOR
performance apparel brand, of a dedicated OTS Winter Snowsports. Taking place in late of the trade.
talks to us about the company show to take place alongside January at Telford Exhibition Feedback and discussions Art Director: LEE WHITEFORD
and their base layer and sport Slide in 2021. Centre just before the ISPO show in are on-going with a view to
and leisure offering. The SIGB was formed in 1987 Germany, the timing is also perfect concluding plans and making MS TYPESETTING AND DESIGN
I hope you enjoy reading this and has presented its Trade for outdoor brands to showcase a formal announcement in the
Photography:
issue of Sports Insight! Show, now known as Slide, for winter ranges to the UK trade. coming weeks.
CLIQQ PHOTOGRAPHY
www.cliqq.co.uk
Dunlop launches new clothing range NIKOLOZ
BASILASHVILI
Twitter: @CliQQphoto
Accounts: SUE CARR
Dunlop have launched a new range will include t-shirts, shorts, Dunlop. It’s a brand with so much
clothing range which will soon jackets and track pants, available to history that is recognized all over Tel: 01206 505903
become a familiar sight on the purchase through specialist tennis the world. I am proud to be playing
global tennis circuit. retailers. with Dunlop apparel and working Published by Maze Media (2000)
The new Dunlop Performance Anderson will be joined in towards great things for the future Limited, 21-23 Phoenix Court,
and Club ranges will be available wearing the clothing by Top 30 of tennis.” Hawkins Rd, Colchester, Essex
globally and endorsed by several men’s player Nikoloz Basilashvili, Masahiro Asahino, Head of CO2 8JY
Team Dunlop players, including the newest member of Team Dunlop. Tennis Division for SRI, said: All contents © Maze Media (2000)
Limited. The views expressed in
Kevin Anderson who has signed a The Georgian number one, who “Dunlop is once again becoming this magazine are not necessarily
new clothing deal in addition to his reached a career high ranking of synonymous with elite-level tennis those of the publisher. Every effort
existing equipment contract. 16 in May last year, has signed a and this new clothing range will be designs themed around the Flying is made to ensure the veracity and
integrity of the companies, persons,
The male and female clothing has Dunlop apparel contract for 2020 worn by several leading players on D logo and a carefully chosen colour products and services mentioned in
been developed in Japan with high- and will wear the new clothing at the the men’s and women’s tours. palette that both stay true to the this publication and details given
are believed to be accurate at the
quality performance fabrics and Australian Open later this month. “Developed by our leading Dunlop brand. We hope that they time of going to press. However, no
takes its design cue from the iconic Nikoloz Basilashvili said: “I’m research and development team prove popular with players and responsibility or liability whatsoever
can be accepted for any consequence
Dunlop Flying D logo. The initial looking forward to joining Team in Japan, there are some striking coaches of all ages and abilities.” or repercussion of responding
to any information or advice
given or inferred. No part of this
IN PARTNERSHIP WITH publication may be copied, broadcast,
interpreted, or stored, in any form,
for any purpose, without the written
permission of the publisher.
The official publication of the Sporting Goods Industry Association
Sports Insight has a current
ABC certified circulation
of 5,281 (audit period July 1,
2016 to June 30, 2017). The
Audit Bureau of Circulations (ABC) is
an independent audit watchdog that
verifies magazines’ circulation figures,
providing accurate and comparable
data for advertisers. ABC Certification
demonstrates a media owner’s integrity,
in their willingness to be audited and to
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UK/ROW subscription:
£25/£42.50 for one year
(10 issues).
@SportsInsightUK
UP & RUNNING page_SPORTS INSIGHT 25/10/2019 12:30 Page 1
NEWS All the very latest in the
sports industry...
BOUTIQUE
EXPANSION IN ASICS continues to support innovation
THE SPOTLIGHT ASICS has announced the while losing six million kilos
AT SWEAT 2020 five growth-stage start-
ups selected from around
and walking or running over 200
million kilometres.
ukactive has revealed the world to be part of the • Racecheck is a community and
details for this year’s global ASICS TENKAN-TEN race discovery platform for
leading boutique fitness accelerator programme. athletes. It is a one-stop solution
event, Sweat, including Applications for the programme to help athletes of all levels find,
the announcement increased by over 60 per cent in book and plan races around
of headline speakers 2019 and were submitted by start- the world while connecting
Richard Earney and ups from 38 countries. participants and facilitating the
Emma Barry. The solutions offered by the sharing of event experiences.
Richard, the National selected start-ups range from Founded in the UK in 2016,
Program Director at sports gamification technology Racecheck is used by over 1,200
Midtown Athletic Club, and personalised nutrition race organisers to help promote
will join Les Mills co- coaching to a global community their events to new audiences OME HEALTH ARE ONE OF THE FIVE BUSINESSES TO BENEFIT FROM THE ASICS
TENKAN-TEN ACCELERATOR PROGRAMME
founder, and Sweat platform designed for endurance and drive entries.
favourite, Emma as she sports enthusiasts. They are • MATCHi, a Swedish-based both physically and mentally. We The TENKAN-TEN initiative,
facilitates the event on united by the commitment they venture established in 2012, aims want to get more people moving, ASICS´ global corporate
February 20. share with ASICS to getting the to simplify life for those who more often, so that they can acceleration programme for sports
Sweat will be hosted world moving through innovation play or work with racket sports. experience a ‘sound mind in a and well-being growth stage
at a new venue in 2020, in sports and wellbeing. MATCHi provides an online sound body’. The innovations that start-ups, is helping start-ups to
the historic Old Truman platform that connects racket the businesses are bringing to the scale their businesses providing
Brewery in East London. The 2019 ASICS TENKAN- sports venues and players with sports and well-being industry will them high-performance services,
The event, powered by TEN Businesses: each other while managing venue help us to achieve this goal.” mentoring, networking and
Technogym, will explore • Fun With Balls is a Munich- bookings, payments and access In 2018 ASICS’ TENKAN-TEN financial support.
the opportunities for based venture founded in control. MATCHi is the leader programme supported five start- TENKAN-TEN, Japanese
growth and expansion 2016 which combines physical in the racket sports space with ups, all of which have successfully for tipping point, supports the
within the boutique sports with interactive gaming over 300,000 players using the completed the programme selected start-ups with 30,000
fitness sector, as well as technologies. It creates new platform across the Nordics. while reaching their funding EUR and unparalleled access to
the lessons for the wider platforms which upgrade • OME Health, a UK-based and business goals. Among the ASICS executives, high-profile
sector. underused sports courts to business founded in 2016, businesses, CURV LABS Inc and Entrepreneurs in Residence
The event also sees immersive experiences to specialises in personalised PYRATES Smart Fabrics have and mentors, as well as an MBA
the return of the popular promote an active lifestyle to a nutrition coaching to achieve received additional investment student task force from the
masterclasses, with broader audience. specific health outcomes, based from ASICS Ventures Corporation internationally renowned IESE
new sessions focused • Waybetter makes games that on biological testing. OME as well as developed and executed Business School. The programme
on branding, creation motivate people to reach Health partners with health collaboration projects with ASICS. connects each business to a
of space, consolidating healthy goals. Players who insurers and food companies The 2019 programme has a global retail distribution network,
success, campaigns, reach their goal win real money, to offer personalised nutrition duration of four months and has venture capitalists and industry
expansion and secondary funded by those who didn’t plans. already started in the ASICS experts, and provides founders
offerings. complete their challenge. The Alistair Cameron, CEO ASICS EMEA Innovation Hub in with leadership development and a
Craig Sawyer, New-York based company EMEA, said: “I’m very excited to Barcelona. personalised “Sound Mind Sound
Technogym commercial has had over 900,000 players be working with businesses who For more information on the Body” development plan to support
marketing manager, from all over the world who share our belief in the power of programme, visit https://tenkan- both their physical and mental
said: “We see exciting have collectively won $78M movement to help us feel better, ten.com/ wellbeing.
opportunities for the
boutique sector to
continue its growth
and Sweat is always an
PrimaLoft and adidas mark a new era in collaborative partnership
unmissable event with PrimaLoft Inc and adidas Joyce said: “A collective
high quality speakers, have committed to taking collaboration between PrimaLoft,
thought leadership and their long-standing Parley and adidas is a win for each
practical insights.” collaboration to a new brand, as well as the environment.
Huw Edwards, level. Moving forward, the We all share the common
ukactive CEO, added: two brands will join in the goal of reducing the impact of
“This is an exciting time strategic development of high- plastic in our oceans and are
for boutique fitness, with performance, sustainability working diligently to develop
as many opportunities as conscious products. A key focus comprehensive solutions.”
pitfalls before us. in this new era of partnership adidas is a founding member
“Sweat 2020 will will be the introduction of of Parley for the Oceans. Since
look at the constantly adidas apparel that features 2015, the brand has supported
changing wellbeing PrimaLoft insulation made with Parley in its efforts to increase
landscape, where Parley Ocean Plastic. awareness and protect the beauty
boutiques look at forming Mike Joyce, PrimaLoft PrimaLoft provides expertise in PrimaLoft recently announced and fragility of the oceans. In
partnerships, take a President and CEO, said: “adidas advanced material technologies, a strategic partnership with support of these efforts, adidas
customer focus and is an innovative, global partner creating innovative products that environmental organization has developed a robust product
constantly renew their and we are excited to strengthen elevate both performance and Parley for the Oceans. As the first line of shoes and apparel using
offer to develop their our established partnership. responsibility. insulation provider to partner with Parley Ocean Plastic. adidas
sustainable business Both of our brands are pioneers Tim Janaway, GM Adidas Parley, PrimaLoft will take plastic will introduce apparel featuring
models.” in their fields and important Outdoor, said: “Through Adidas intercepted from remote islands, PrimaLoft insulation made from
drivers of innovation in the Outdoor’s collaboration with beaches and coastal communities Parley Ocean Plastic beginning
textile industry, especially when world-class brands such as and use it to manufacture high- in 2020. In addition, both adidas
it comes to sustainability. We PrimaLoft and Parley, we can performance insulation products. and PrimaLoft have committed
strongly believe that together serve the next generation of At ISPO Munich (January 26-29) to the Parley AIR strategy (Avoid,
we can push the boundaries consumers with what they and Outdoor Retailer + Snow Intercept, Redesign) to further
of material science forward, want and need: innovative and Show (January 29-31), adidas will reduce each company’s plastic
while continuing to further sustainable products which introduce the first concept styles footprint and fight together
our Relentlessly Responsible perform on the mountain and in featuring PrimaLoft insulation against the increasing pollution
mission.” the streets.” made from Parley Ocean Plastic. of the oceans.
@SportsInsightUK
CARTASPORTS page_SPORTS INSIGHT 31/10/2019 13:27 Page 1
NEWS
8
ISPO BRANDNEW
2020 WINNERS SELECTED
OUT OF ABOUT 400
APPLICATIONS THE JURY OF
ISPO BRANDNEW 2020 CHOSE
EIGHT WINNERS WHO WILL
COMPETE FOR THE TITLE
OF “OVERALL WINNER” IN
A LIVE PITCH DURING ISPO
MUNICH. IMAGE CREDIT: MESSE
MÜNCHEN/MATTHIAS ROBL
The winners of ISPO Brandnew previous years, journalists and is aimed at active city residents— professional operations like parks keeps the rider up to date on the
2020, the leading start-up other industry experts offered their and uses exclusively natural and training halls as well as on end battery’s state of charge, assists
competition of the sports wide-ranging points of view. fibres. The products include the consumers. Designed to function with navigation and alerts the rider
industry, have been selected. The “Overall Winner” 2020 has company’s very own LAPALUE on all trampolines, the boards and about necessary maintenance work
An independent jury of experts not been chosen yet. On Sunday, creation, a padded, two-layer skis offer plenty of flexibility, minus with the help of remote diagnosis.
evaluated the entries in eight January 26, the eight winners fabric made of silk and wool. The the sharp edges of normal skis. The
categories, drew up an initial list of will make their pitches for the top jackets and coats should look good, company also has special training Winner Offshore:
50 selected brands and then picked overall award starting at 4.30pm at be wide enough to accommodate bindings which users can wear with EXOlung
out one winner in each category the ISPO Brandnew Village in hall a number of layers worn beneath shoes or barefoot. Austria, 2018,
from this list. The victors won over B4 during ISPO Munich. Directly them and provide protection from www.exolung.com
the jury with their sustainable, following the award ceremony will the wind and weather during bike Winner Body&Mind: The mission of the startup EXOlung
customizable concepts and take place, which then turns into rides. The aim is to meld function, Enda is to change shallow water diving
products that have a huge fun the Networking Night, including all design and sustainability. As part Kenya, 2018, for recreational and utility purposes
factor. winners, selected brands, former of the company’s sustainability www.endasportswear.com and to create new channels into
For the award-winning start- award winners and industry philosophy, mvdham strives to After producing a multitude of the underwater world. The light
ups, ISPO Brandnew creates a experts. use as many local producers and fast runners, Kenya has come up and compact diving device uses the
powerful springboard into the General information about ISPO suppliers as possible. with its first running shoe, the diver’s leg movements to transport
modern sporting goods business Brandnew and details about the Enda Lapatet. The training shoe air up to five meters below the
with its customer-focused exhibited products in the ISPO Winner Matchtime: is designed to take on the giants water’s surface. Divers can remain
mission. All winners and selected Brandnew Village at ISPO Munich SensuSport of the industry—and is beaming underwater for as long as they want.
brands will present their solutions 2020 can be found online. Germany, 2017, with self-confidence: Enda plans The addition to the typical set of
at ISPO Munich (January 26–29, Here is an overview of the ISPO www.sensusport.com to present the lightest, most mask, snorkel and fins is designed
2020) in the Brandnew Village in Brandnew “Winners” who have World-class athletes are known not comfortable and most affordable to be uncomplicated, robust and
Hall B4. already been determined: simply for exceptional technique shoe in its class. Designed in affordable. Little maintenance or
As a way of addressing the and their specially trained bodies. cooperation with Kenyan athletes, care is required, and no tanks must
changing demands of the sports Winner Outdoor They also have a feel for the right the Lapatet provides support to be loaded or refilled.
business, eight new categories that Adventure: KEEGO form of movement. This is exactly the natural mid-foot motion—the
are based closely on market needs Austria, 2018, www.keego.at what SensuGlasses are designed to typical Kenyan running style. Connected Sports:
were created for ISPO Brandnew KEEGO unites the best of two train. Feel, not sight, is really what Enda Running also plans to be an Awayco
2020. worlds: the mouldability and the golf is all about. The idea: As the economic-development factor. This United States, 2018,
David Badalec, the head of lightness of a plastic bottle with player swings the club, the lenses is why the shoes are produced only www.awayco.com
ISPO Brandnew, said: “In times the hygiene and durability of a of SensuGlasses turn black. The in Kenya. Awayco is determined to bring
when consumers are increasingly metal container. The multi-layer idea is for the golfer to concentrate new energy to the rental business
searching for solutions that KEEGO bottle has inner surface completely on the response of the Winner Future Mobility: for high-quality bicycles, winter
facilitate a sense of the body, made of titan that protects water club and learn to feel the ball and COWBOY sports equipment and surfing
attentiveness and sustainability from plastic particles, prevents motion of the swing. Belgium, 2018, gear, to sustainably fight waste
in the best-possible way, we have the formation of mold and fights www.cowboy.com and overconsumption—and
recognized startups that will corrosion. The polymer exterior Winner Slopes&Parks: With its 2019 model, Cowboy sets to lure more customers into
bring new energy into the sports provides elasticity and grip. The Switch Boards out to take the next step towards sporting goods stores. The app is
business and satisfy customer dirt-repelling titan surface makes Poland, 2017, creating a connected bicycle. The designed to help users find more
needs.” cleanup a breeze and increases the www.switch-boards.com purpose of the logically designed than 20,000 high-quality brand
The eight winners cover the bottle’s durability in the process. Park skis, jibbing boards, training e-bike for the city is not just to get products at specialty retailers in
broad spectrum of the sporting bindings or trampoline skis—with the rider quickly and comfortably over 150 locations. The booking
goods industry, from outdoor and Winner Urban Outdoor: Switch Boards’ equipment, winter from one place to the next. What’s and payment process is done in
water sports, digital tools, apps and mvdham, freestylers and halfpipe cracks more, all functions of the bike— advance via the app. The stores
mobility to fitness, and team and Germany, 2018, have an opportunity in the summer from theft protection through to the profit from the integration of store
winter sports. The jury consisted www.mvdham.com to work on their moves and tricks activation of the integrated lights— websites, platform marketing, local
of an interdisciplinary group of Inspired by extreme outdoor on kicker and big airs. The Polish can be controlled and monitored marketing support and intuitive in-
industry insiders: Finalists from clothing, the Berlin label mvdham startup focuses primarily on via an app. The smartphone store booking software.
@SportsInsightUK
NEWS
9
dryrobe partners with The Wave Slinger Bag announces
dryrobe are the official
changing robe partner for The
completion of name and
Wave – a world-first, inland
surfing destination, which has
ticker symbol change
just opened in Bristol. Slinger Bag (OTC: SLBG)
With clear synergies - surfing has announced that the
a sport that is engrained into Company’s name change
dryrobe’s history, where they from Lazex Inc to Slinger
started and something they enjoy Bag and the change of ticker
every day - the future of surfing symbol to “SLBG” has been
itself is very bright, and dryrobe reviewed and processed
are excited to continue to be able by the Financial Industry
to support that growth, especially opportunity to try the sport due to to give it back! So when dryrobe Regulatory Authority
with the sport making its debut at their location. approached us it was one of the (FINRA).
the Olympics in 2020. As part of the partnership, easiest decisions I’ve had to make. This follows the September
Perhaps the hottest topic in dryrobe will keep The Wave staff “Warm, weather-proof and 16, 2019, Company acquisition
surfing right now is the rise of high warm and dry while by providing functionally excellent. The robes of 100 per cent of the
tech wavepool technology and special edition dryrobes for surf are a big hit with all of our staff and outstanding shares of Slinger
the opportunities this presents instructors and lifeguards - plus are helping to keep them warm Bag Americas Inc., a Delaware
to the surfing community. The a range of dryrobes which will be and dry, which is a top priority corporation (“Slinger Bag”). Ballardie also served for many
Wave Bristol is the first inland available to buy in the Wave surf especially during the winter Slinger Bag is an innovative years as a Board Director for the
surfing venue in the world to use shop. Sharing a common goal to months.” Gideon Bright, dryrobe company led by CEO Mike Tennis Industry Association
Wavegarden Cove technology, get more people active outside, Founder and Director, added: “The Ballardie, who brings extensive (TIA) both in the USA and in
providing up to 1,000 waves improving their health and Wave is a giant step forward for market knowledge and brand the UK.
an hour. This game-changing wellbeing through surfing, dryrobe surfing in the UK and we are stoked leadership experience to the The Slinger Bag has also been
technology can produce waves will also be working with The to be a part of it. dryrobe was born company having been involved nominated and shortlisted by
to suit everyone, from a beginner Wave on a number of projects from a desire to keep surfing all in the sport all of his life, most the prestigious Sports & Fitness
stepping on a board for the first to help promote the benefits year round and so partnering with recently as the CEO of Prince, Industry Association (SFIA) as
time, to a pro training for the of connecting with nature and The Wave feels like a perfect fit. By one of the world’s leading one of just five finalists, from
Olympics. It has been designed to spending time outdoors. creating an incredible inland space tennis brands. hundreds of entries, in its 2019
ensure there are no problems with Nick Hounsfield, Founder of The to surf at, they’re opening up the He started his tennis Start-Up Challenge, which is
overcrowding, noisy machinery or Wave, said: “I first tried a dryrobe sport to a huge number of people business career at Wilson designed to provide a showcase
hanging around for a wave. a few years ago when I was cold who otherwise wouldn’t have been in the late 1980s where he and platform for new companies
The Wave will open up surfing and battered from doing water able to get outdoors to give it a try. spent 11 years growing and that best represents innovation
PRINTWEAR & PROMOTION 1.2_SPORTS INSIGHT 28/11/2019 13:45 Page 1
to people of all ages, backgrounds safety and assisting at the first ever I’m still so stoked from my first surf ultimately leading their and entrepreneurship in the
and abilities, including those who English Adaptive Championships there and can’t wait to get back up EMEA Racquet Sport division. sports and fitness industry.
might not have previously had the at Watergate Bay. I didn’t want to Bristol!”
www.sports-insight.co.uk
INTERSPORT UK page_SPORTS INSIGHT 15/11/2019 09:20 Page 1
NEWS
11
MARU Swimwear extends SEA LIFE Trust partnership JOHN HARRIS
HIRED AS
MARU Swimwear, a leading support the work the SEA LIFE
British performance swimwear Trust have been doing over the FREEMOTION
brand, have launched their last year. It’s inspiring to tangibly DIRECTOR
hotly anticipated SS20 see how the profits from our
collection. Ecotech range have been used OF BUSINESS
Including a selection of to clean up ghost fishing nets DEVELOPMENT
sustainable swimsuits made from and how that positively impacts
eco-friendly fabric using recycled wildlife. With 2020 set to be an
plastic bottles found in our oceans, “There is still so much work to exciting year for Freemotion
the sustainable swimsuits will form be done to clean up our oceans. We Fitness, as it prepares to
part of MARU’s Ecotech swimwear the SEA LIFE Trust to help fund MARU’s Ecotech range have are proud to be able to continue to launch a series of innovative
range which first launched in the many projects and campaigns helped fund the removal of ghost donate 100 per cent of our profits new products, John Harris has
December 2018, marking the next they run globally to help reduce fishing nets from the south coast from the sales of our Ecotech been appointed as director of
phase in MARU’s partnership with ocean plastic. of Cornwall. Furthermore, over the range to the SEA LIFE Trust and business development to help
the SEA LIFE Trust - a charity The new Ecotech range is last two years, the SEA LIFE Trust to be part of a community who are accelerate its business growth
working globally to protect the inspired by animals that the SEA has been rescuing an average of 80 making changes to care more for at this pivotal time in the
world’s oceans and the amazing LIFE Trust directly help and seal pups per season, with some our planet.” company’s evolution.
marine life that lives within them. support, including baby seal pups, of the pups being injured through Andy Bool, Head of SEA LIFE John joins Freemotion – one
Globally, 8,000,000 tonnes of rescued and released from their entanglement with marine litter, Trust, said: “We’re delighted that of the world’s most pioneering
plastic ends up in our oceans each busy Cornish Seal Sanctuary in such as ghost nets. MARU Swimwear is so generously fitness equipment and
year and as part of the partnership, Gweek. Daniel Lovat, MARU’s Sports supporting the SEA LIFE Trust technology companies – with
MARU donate 100 per cent of their Since the partnership, profits Marketing Director, said: “It’s been and our work to reduce plastic in over 30 years of leadership
profits from the Ecotech range to from the sales of swimsuits in incredible to have been able to our oceans for a second year.” experience in non-profit,
health club, hospitality, and
Vicon teams up with
healthcare management.
Most recently, John served
OLYMPIC CHAMPION as the President and CEO
FLORENT MANAUDOU JOINS Red Bull Diagnostics and of The Granite YMCA in
Manchester, NH. He also
concurrently served as
THE ARENA ELITE TEAM Training Centre the Vice-Chair of the State
Alliance of YMCAs.
arena has entered a John said: “I’m thrilled to
partnership with Florent be joining the Freemotion
Manaudou through the 2020 team with a company that
Olympics in Tokyo. I’ve respected for a long
The 28-year-old Frenchman while. I’m looking forward to
won 50m freestyle gold at the contributing to Freemotion’s
2012 Olympics in London, growth as we expand our
and from 2013-2016 amassed customers’ ability to drive
four world and six European their business results while
titles swimming freestyle and helping people live more
butterfly. productive and fulfilling
Manaudou said: “It’s a new lives. I’m very excited by the
adventure and it’s great for me. prospect of the innovative
I’m really happy to be back racing this year, and I feel stronger products we’re bringing
with the support of arena. I wore arena Jammers at Sette Colli to the market in 2020, like
(in June 2019) and I was happy with my time. For me, the Carbon our content-driven cardio
Technology is without doubt the best on the market and I love the series with 22-inch HD touch
Carbon Flex VX, but I am sure that the best is yet to come. I feel very screens and the Fusion CST,
confident that arena and their swimwear and equipment will give the highly innovative group
me unprecedented support and belief for my Olympic challenge.” training product which unites
2012 proved to be Manaudou’s breakout year as he won the cardio and strength exercises
Olympic 50m freestyle title in London as an outsider swimming in in a way that’s never been
lane seven. He was the first Frenchman to win an Olympic title in done before.”
the event, which he did in the fastest time in history in a textile suit Marcy Spaulding, director
(21.34). of sales for North America,
It was also the first time siblings had won swimming gold medals Vicon, a world leader in motion and Training Centre, said: “We said: “John brings with him
at the Olympics, his sister Laure having won the 400m freestyle capture, has signed a contract have been using a Vicon optical a great deal of experience
gold medal at the 2004 Games in Athens. with Red Bull Diagnostics and system for over four years to help which can benefit our team
The following year at the World Championships in Barcelona, Training Centre, for its inertial understand and improve athletic as we enter this new and
Manaudou made the finals in both the 50m freestyle and butterfly tracking solution. performance. Now, with the exciting phase of growth for
without finishing on the podium, but with the French relay team Based in Austria, the Diagnostics addition of Vicon inertial tracking, our company; most notably
he took home the 4x100m freestyle relay gold. His rise continued and Training Centre rehabilitates we can obtain precise diagnostic his leadership and team
in 2014 as he first won four gold medals at Berlin’s European and trains Red Bull’s world-class metrics relating to asymmetry development skills, industry
Championships (50m & 100m freestyle, 50m butterfly, 4x100m athletes across a multitude of and limb loading during training relationships and significant
freestyle), and then six medals at Doha’s World Short Course sport disciplines such as athletics, to better manage injury risk and experience in multiple
Championships, including three golds and two world records (50m ultrarunning and triathlon. maximize the performance of our markets, including for-profit
freestyle, 50m backstroke). As an existing customer using a athletes.” and non-profit organisations.”
2015 brought him more success, including the the 50m freestyle, Vicon optical system to look at the Imogen Moorhouse, CEO of
50m butterfly, and 4x100m freestyle world titles in Kazan, lowering performance of its athletes, Red Vicon, added: “Red Bull Diagnostics
his own unofficial textile world record in the 50m freestyle with a Bull has now chosen to invest in and Training Centre look after some
time of 21.19. Vicon’s inertial tracking solution of the best athletes in the world
After three gold medals at the 2016 European Championships in to help reduce the risk of injury. and when they are competing at
London, Manaudou was out-touched at the Rio Olympics for the Red Bull will use a combination of that level, ensuring they stay fit and
50m freestyle gold medal by one-hundredth of a second, and added the Blue Trident inertial sensors injury free, is vital. Through Vicon’s
a second silver medal with the French 4x100m freestyle relay team. – Vicon’s newest wearable which unique combination of optical and
In September of 2016, Manaudou decided to put his swimming provides immediate analysis in the inertial solutions, Red Bull will
career on hold to pursue his passion for handball, which he played field or in water – and IMeasureU’s better track, analyse and optimise
for the Aix-en-Provence club before announcing his return to IMU Step app to monitor lower their athletes’ performance. We
swimming in March 2019. limbs during training to aid return- are proud Red Bull Diagnostics and
In his first meet in nearly three years - Rome’s Sette Colli last to-play, reduce reinjury risk and Training Centre have chosen Vicon
June - he swam a speedy 21.72 in the 50m freestyle, coming second optimise the performance of their as an integral part of their training
behind World Championship silver medallist and fellow arena Elite athletes. programmes and we look forward
Team member, Bruno Fratus of Brazil. Christian Maurer-Grubinger to watching their athletes compete
PhD, of Red Bull Diagnostics around the world.”
www.sports-insight.co.ukNEWS
12
Le Col selected by Team Bahrain McLaren
British clothing brand Le approach to improving athlete the 2020 season. Included in the
Col has been selected by performance.” development of this partnership
Team Bahrain McLaren as its Ellingworth adds: “In particular, is a data mapping exercise to
Technical Kit Partner. Yanto brings unique experience provide the technical insights to
The challenger brand, set up by to us. He’s not only spent many enable Le Col to produce race-
former GB cyclist Yanto Barker in thousands of hours in the saddle wear featuring fabrics and panel
2011, is now bringing its relentless over a 20-year pro career, but is construction specifically suited to
pursuit of performance perfection someone who is also passionate individual stages of Grand Tours.
to the WorldTour, working closely about acquiring new knowledge This project builds on the entirely
in collaboration with McLaren, and genuinely loves the process of bespoke collection of kit that each
a company synonymous with innovation.” rider will receive.
technical performance, precision Le Col’s current race collection Yanto Barker said: Our purpose
engineering, and above all, racing. has already proven to be the has and will always be, to make
Le Col is a key technical partner fastest kit in initial aero testing the best performance kit in
to the Team Bahrain McLaren by McLaren but it is Le Col’s the world so that riders can go
and will be a major contributor willingness and desire to faster and further. This is the
to the team’s processes of collaborate and innovate even perfect time for us to enter the
integrated design and continuous further that really stood out to WorldTour; the conventions of
improvement. The partnership McLaren. Barker is working cycling kit design are mature and
is focused on performance alongside Team Principal Rod they’re ripe to be disrupted. We
and uses Le Col founder Yanto Ellingworth and Technical Director have already been working hard
Barker’s pro peloton experience in Duncan Bradley to look at how the to develop bespoke kit for some of
complementing the team’s ‘rider whole package of a rider, their bike, next year’s toughest stages at the
first’ philosophy. kit, position and environment all biggest races.
Rod Ellingworth, Team Bahrain lead to success. Le Col’s product “It was obvious this was going
McLaren Team Principal, said: development team visit the to work out once we heard Team
“We were struck from the outset McLaren Technology Centre every Bahrain McLaren’s ethos and
by Le Col’s relentless desire to week and input their extensive ambition for next season. For
continuously innovate. The culture knowledge of performance a challenger brand, partnering
fit with McLaren was natural and cycling to McLaren’s research and with the most technologically
immediate; we scoured the cycling development process. advanced performance brand in
landscape with the aim of finding After purchasing its own the world can’t be overstated. We
a brand that could deliver the best production factory in 2014, Le will not only develop the pinnacle
performing kit in the WorldTour. Col’s prototype and innovation of performance cycling apparel
We were blown away by Le Col’s process can keep pace with Team
SPORTSWEAR PRO 1.2_SPORTS INSIGHT 16/01/2020 11:52 Page 1
for the team but also ensure this
attitude to collaborating with us to Bahrain McLaren’s technical innovative kit trickles down to
create the very best performance requirements, seeing a new race- our customers across our entire
products and taking a ‘rider first’ collection presented to the team for cycling collection.”
@SportsInsightUKREYDONS page_SPORTS INSIGHT 16/01/2020 11:52 Page 1
GOLA page woman_SPORTS INSIGHT 16/01/2020 12:49 Page 1
NEWS
15
AfterShokz announces GYMPASS EXPANDS INTO IRELAND
partnership of running WITH FLAGSHIP OPERATOR GYM PLUS
legend Meb Keflezighi Gympass, leader in corporate
fitness sales, has expanded
into Ireland by choosing
AfterShokz is partnering and excited to work with a brand Gym Plus as its first flagship
with four-time Olympian and whose values so closely match my operator in the country.
winner of the 2009 New York own, and I look forward to helping Gym Plus has eight clubs in
City Marathon and 2014 Boston them spread good vibes into 2020 Swords, Rathfarnham, Cork,
Marathon, Meb Keflezighi. and beyond.” Clarendon Street, Ashbourne,
As an AfterShokz Professional As part of his new role, Meb Ballsbridge, Drogheda and Naas.
Athlete, Keflezighi will help share will help spread the AfterShokz Up and running as Gympass
the AfterShokz mission with the message far and wide, including partners with immediate effect,
world to keep runners inspired, on social media and at in-person the clubs are already welcoming
entertained, and safe. event activations. These initiatives employees from Gympass’
Following a litany of major kicked-off with The Running Event corporate partners including
product announcements in 2019, in December 2019, where attendees Diageo, Tesco Ireland and footfall across our sites by working pleased to be expanding our
including the launch of Aeropex, had an opportunity to win a WeWork. with Gympass and its corporate offering in Ireland in partnership
their most lightweight, versatile, personal one-on-one shake-out run Dirk van der Flier, Gym Plus partners.” with Gym Plus. Its reputation
and long-lasting headphones to with Meb. AfterShokz also hosted CEO, said: “We are delighted Gym Plus has a reputation for locally is second-to-none and
date, and Xtrainerz, the first-ever an intimate conversation with to be partnering with Gympass actively engaging with the corporate having all eight sites signed
completely waterproof MP3 bone- Meb at their booth on Thursday, as they share our passion for sector and shares Gympass’ ethos up to our platform has quickly
conduction headphones, December 5. reaching out to new members of seeking to encourage inactive and effectively extended our
the partnership with Meb comes as Kim Fassetta, CMO of and getting people into the gym, employees. The Gympass model reach and offering to our Irish
the brand relocates to their AfterShokz, said: “Meb is truly one many for the first time. provides an ideal platform to corporate partners. Gym
new corporate headquarters in of a kind, as an athlete, a running “Our partnership with encourage local workforces to Plus is already geared up for
Austin, TX. ambassador, a father, and just a Gympass has been set up to start on their exercise journey. By the corporate sector with a
Keflezighi said: “No one has done good human. He personifies our achieve our joint mission of having the chance to use any of the good choice of early morning,
more to advance the ways runners company values and has done so defeating inactivity in our Gympass fitness partners’ facilities, lunchtime and early evening
can stay entertained and safe than for decades: leading with heart, communities. We are already employees can visit sites near their classes that dovetail nicely with
AfterShokz. By creating innovative running with courage, supporting starting to welcome new and home or work giving them a higher the working day.
products that allow runners to others, acting with integrity, and previously inactive people to our chance of finding an activity they’ll “They share our ethos of
consume audio content while working to change the sport for the clubs showing that this harder- love at a time to suit them. seeking to engage people who are
maintaining situational awareness, better. AfterShokz has been to-reach demographic can be Eamon Lloyd, Senior Director - new or returning to fitness and
HYPRO 1.2_SPORTS INSIGHT 16/01/2020 11:51 Page 1
they’ve brought so many people a Meb fan for years, and we accessed by Gympass. We are Head of Partnerships UK, Ireland align perfectly with our mission
into the sport and kept even more couldn’t be happier to welcome confident we will see increased & Netherlands, said: “We are really to defeat inactivity.”
people running safely. I’m honoured him to the family.”
www.sports-insight.co.ukNEWS
16
Zwift launches biggest ever WAHOO PARTNER WITH ALÉ BTC LJUBLJANA
multi-stage event with 2020 Wahoo - the global
leader in smart training
Tour de Zwift – has announced a new
partnership with the Italian
Zwift, the fitness platform born UCI Women’s World Tour
from gaming, has announced Team, Alé BTC Ljubljana.
the schedule for the 2020 Tour Led by the Italian National
de Zwift. Road Race Champion, Marta
The popular stage event returns Bastianelli, riders will use
for a second year with the addition ELEMNT BOLT GPS computers
of new group running events as and TICKR heart rate monitors
well as riding and pro-am racing. for the 2020 season.
The Tour de Zwift is an inclusive Alé BTC Ljubljana is an Italian
stage event that allows Zwifters of UCI Women’s World Tour Team
all abilities to experience seven of that recently secured a Women’s
Zwift’s worlds and the variety of WorldTeam licence - the highest
roads and trails on offer. Complete level of a new two-tier team computer, the ELEMNT BOLT, assured that we have some of the
all the stages, to unlock the system introduced by the UCI designed for optimal performance most innovative tech available
exclusive 2020 Tour de Zwift kit. for 2020. Formerly known as Alé and engineered for simplicity. that is both simple to use and
For the first time this year, Eric Min, Zwift CEO and Cipollini, the new team is led This will be accompanied by the reliable.”
runners will also experience a co-founder, said: “We are really by former World and European TICKR heart rate monitor to Mike Saturnia, Wahoo’s CEO,
taste of the Tour de Zwift. Run stepping up the Tour de Zwift this Road Race Champion Marta ensure the data behind their race added: “Having partnered with
stages will take place in each year. It’s a great reflection of the Bastianelli. Marta will be joined winning efforts can be collected a number of the world’s best
world and will showcase the most efforts we’ve made in running, and by former Spanish Road Race and analysed to improve riders’ professional cycling teams,
iconic routes. Runners will need to I can’t wait to get started. For those Champion Mavi Garcia, former performance. Wahoo are well known for
complete a group run in each world returning on the bike from last World Road Race Champion Marta Bastianelli said: “As helping to push the boundaries
to finish the tour. Group runs will year, we have two new Worlds and Tatiana Guderzo, and a number the margin between winning of what’s achievable at the
be structured so runners can run at a number of new Watopia routes to of other rising stars within the and losing within the Women’s highest level of both women’s
their own pace or go for the gold. try. I will have my work cut out this peloton. World Tour becomes increasingly and men’s sport. We are proud
The majority, however, will be year with both run and bike stages, Alé BTC Ljubljana’s riders small, cutting-edge technology to continue this by providing
able to take advantage of settling but I’m glad that runners will be will have access to a selection of now plays an important role in Alé BTC Ljubljana with the
into their pace and experience able to experience this fantastic products from Wahoo’s market- achieving success. Having access best GPS bike computers and
the motivational benefits of group annual event.” leading connected cycling to Wahoo’s established ELEMNT heart rate monitors available, as
running on Zwift. Runners who More information, including ecosystem. The team will race BOLT GPS computers and TICKR they continue their journey and
complete all seven stages will details of how to take part in each and train with the world’s first heart monitors means the riders step-up to a new challenge in
ODLO 1.2_SPORTS INSIGHT
unlock a unique 10/09/2019
Tour de Zwift 09:58 Page
stage, 1 be found at https://www.
can fully aerodynamic GPS bike can focus solely on racing, resting 2020.”
run kit. zwift.com/eu/tdzrun
@SportsInsightUKINTERVIEW
17
AT THE FOREFRONT
Can you tell us the history friendly products and comfort
of the company? and performance over price.
Our distribution partners see Our top priority is to make
Pulsar as a trustworthy and fair garments last as long as possible.
OF INNOVATION
company, supporting them to solve
everyday challenges by working in What do you feel has been the
close co-operation with each other. company's greatest success?
Motivated by success and Apart from winning multinational
the belief that we are making a contracts the greatest success is
difference to both the market and
working conditions for thousands
Stuart Jukes, managing director of Pulsar, the entrusting our people who work
as a team and are the backbone
of people every day. We continue to
push the boundaries of innovation
high performance apparel brand, talks to Mark of our business. Without them
we wouldn’t have a business.
with our certified, technologically
advanced products. With the
Hayhurst about the company and their base layer To what do you attribute
company trading since 1979 the
core values of business such as
and sport and leisure offering your success?
It’s simple, work hard,
partnership, reliability and mutual passion and promote
respect, continue to be passed down quality over quantity.
from generation to generation.
What advice would you
How is your company offer to retailers?
developing and growing? A great display of product is
We are seeing rapid expansion in always good with well informed
all areas of our business across packaging but most importantly
multiple market sectors. We have have the stock available in all
found an appetite for high quality, sizes. It’s amazing how many
durable, value for money garments times I’ve been to a store and
and are seeing a movement towards ready to buy, only to find out my
more sustainable garments and size is not available. That just
processes. We are now in the drives people to online shopping.
process of trying to become carbon
neutral as a business from using What services and support
renewable energy to power the do you offer retailers who
company through to planting stock your product?
trees to offset transport costs. We have a couple of great retail
Recycled and fair trade materials display units, posters, floor
and components is our main mats and much much more.
focus for 2020 and beyond. We have a team of people who
are available to talk through
Have there been any and show the benefits of our
recent developments products over and above others.
that have changed your
company’s profile? What trends do you
We have received a number of predict will be popular
product awards and accolades in the coming year?
throughout the year from industry, I’m pretty sure the trend is
but probably the biggest change going to continue to be moving
to our company’s profile has been towards environmentally friendly
the awarding of manufacture of and sustainable products.
protective clothing for Heathrow
Airport and their expansion plan How important is
for a third runway. We will be social media to you?
responsible for the kitting out of It’s becoming increasingly
20,000 plus people working around important to us and we are now
the clock in all types of weather, looking at clever ways to entice
including the PULSAR Blizzard people to follow us, including
Thermal Base Layers in white giveaways. We do, however, not
with purple contrast stitching to components and consideration What can we expect from your supporting the fishing industry, as want to bombard people with
match their core brand colours. of the environmental impact a company in the next 12 months? they get paid for the plastic, as well useless information. Our message
product could have depending We have a very busy 2020 as helping to clear our oceans of has to be clear and concise.
What inspires you to create on where in the world they are development programme and plastic debris at the same time, it’s a
new products, how do you manufactured. Our product without giving too much away, we win-win as far as we are concerned. How can a new customer
develop them and bring development is driven by both the are focussing on bringing to market open an account?
them to the market? markets needs and our ambition to a range of clothing which has a fibre How has the market changed It’s really simple, all they have to
We want to be at the forefront create new exciting, comfortable, blend made from plastic taken out in the last five years? do is go to our website
of innovation and our products sustainable garments that out of the ocean by fisherman, which is Markets are changing all the time (www.pulsaruk.com) and fill out
are developed carefully, taking perform everything else on the collected in their nets at the same but in the past five years we have the form “Become a reseller”. It
our time to select fabrics and market, at that time in their class. time as the fish. This way we are seen more of a push towards eco- takes less than ten minutes.
“We have foundmovement
an appetite for high quality, durable, value for money garments and are seeing a
towards more sustainable garments and processes”
www.sports-insight.co.ukBODY ARMOUR page_SPORTS INSIGHT 03/12/2019 11:41 Page 1
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UK BASED STOCK SERVICE AVAILABLENEWS
19
ANOTHER GREAT YEAR FOR STAG
Sara Chandler, Director STAG Buying Group, talks
to Mark Hayhurst about the STAG Winter Buying
Show, which was held at the Cotswolds
Water Park Hotel, near Cirencester
What changes were there for Myagi provided multiple seminar years of Brexit and indecision what
the STAG Winter Show? sessions and presentations for the does it achieve to speculate.
We have been running the STAG STAG members and suppliers.
shows for many years now, after What were your
much hard work and fine tuning we What changes have there highlights of the show?
have found a formula that works been for STAG Buying Group As above, the positivity exuding
very well. Therefore, for the 2019 over the last year? from retailers and brands. Excellent World Cricket will generate sales we are seeing a departure from
show there were few changes made The biggest change has been the forward order deals as well as for the sports market. mega stores, where you shop
from 2018. retirement (or long sabbatical in immediate clearance packages. everything under one roof. We
Ricky’s words) of joint MD Ricky New brands Pulseroll, Ecco, What will 2020 hold are all going local and specialities
How many brands Chandler in September 2019. Safejawz, Body Armour NZ, Arena for the industry? which has also been driven by the
attended the show? Ward is now once again the sole and Comfyballs certainly created Every new year sees challenges and abundance of retailers online. We
We had just under 60 brands attend owner and MD of the Buying a buzz and new business for the opportunities for every industry, champion this move to shopping
the STAG show. Group. We were very sad to see independent retailers. but with ours we will always have independent, whether bricks and
Ricky leave the business but it the advantage that people want to mortar or digital. Therefore, to
What was the attendance like? was a well thought out and What do you think will play sports, socialise while getting provide this individual service
We were delighted to welcome consulted decision between Ricky be the trends for 2020? fit and manage their wellbeing the retailer does need to be
120 individual buyers/businesses and Ward who remain the greatest Trends to continue will be the through physical activity. Brands, more specialist, which has been
to the show. of friends. running market, races and retailers and ourselves must stay happening for some years.
triathlon which all rely on our engaged and enthusiastic to drive
Were there any presentations? What were the concerns of excellent specialist retailers, a business forward. Are you already looking
STAG has recently joined forces brands and retailers at the level of customer service that the ahead to next year’s show
with Myagi, the digital platform show with Brexit in the offing? customers just will not receive Do you believe that there or is it too soon to think
to increase collaboration and To be honest it was such a positive from national retailers. Fitness will be more specialty stores about that?
TENOLA support between
1.2_SPORTS brands 21/01/2020
INSIGHT and the showPage
09:08 for the1 majority of brands in terms of lifestyle as well as than general sports stores in We are always looking ahead
independent retailers, in their and retailers that there was little sports, and more technical and the future? and in discussion on 2020 dates
pursuit of driving product sell- discussion on Brexit. Similar to environmentally aware product. The nature of business is always as we speak, we will keep you
through and customer experience. the rest of the country, after three Olympics, Euro 2020 and T20 evolving. Across retail as a whole informed.
Tenola is a company engaged in the design, development
and manufacturing of high performance triathlon wear
and associated clothing for the multi-sport athlete.
info@tenola.com | 01778 487676 | www.tenola.com
Tenola Ltd., Eventus Business Centre, Sunderland Road, Northfields Industrial Estate, Market Deeping, Lincolnshire, PE6 8FD
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