SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce

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SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
SSCC CONNECT
                2021

Meet
Natalie Robyn
Managing Director of
Volvo Car Switzerland

                        100 years of SKF in Switzerland
                                       A Walk Through
                            Switzerland’s (Tech) Valleys
                               Switzerland and Sweden
                         ranking at the top of the World
                          Competitiveness Report 2021
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
SSCC | 3

                                                                                              Welcome to
                                                                                              SSCC Connect 2021
                                                                                              Dear SSCC members,

                                                                                              As I write this preface, we have just hosted our first physical   Natalie Robyn, Managing Director at Volvo Car Switzerland
                                                                                              event in Zurich in almost 18 months. We had the honour            in an exclusive interview about why sustainability is just as

                                                        We put
                                                                                              of welcoming Björn Rosengren, CEO of ABB, to speak at             important as safety. Meet our new member Utopia who
                                                                                              our first in-person event since the start of the pandemic. It     is an innovative company within the music industry and
                                                                                              was such a pleasure hosting a live event again and to meet        Jochen Diehm, Country Manager at SKF Switzerland, who

                                                        relationships
                                                                                              you, our members, in person again after such a long pause         celebrated 100 years of SKF in Switzerland last year. And
                                                                                              of physical events. During this past year, we have seen           meet medical device company Medela in an interview with
                                                                                              you at many of the virtual events we have hosted “for and         Martina Radzanowski, and Simone Wyss Fedele, CEO of
                                                                                              by our members”, and we really appreciate the time and            Switzerland Global Enterprise, talking about return to inter-

                                                        at the center
                                                                                              effort you made to either co-host or attend them. So first of     national growth. Finally, take a tour through Switzerland’s
                                                                                              all, we would like to take this opportunity to thank you for      tech valleys.
                                                                                              staying with us during this very different and challenging

                                                        of CRM
                                                                                              time. Thank you!                                                  We have also picked out two reports, Gender Gap Report
                                                                                                                                                                from IMD and World Competitiveness Report from WEF
                                                                                              Face-to-face events are really networking at its best, and        where Sweden and Switzerland are ranking 1st and 2nd
                                                                                              we are pleased to see that the society is now opening up          respectively.
                                                                                              to make these in-person meetings available again. We are
                                                                                              kicking off with some smaller physical events for the end         We represent a fantastic membership community and would
                                                                                              of 2021 and plan some larger in-person events across              like to thank our board of directors, patrons, corporate and
                                                                                              Switzerland in 2022. The Business Forum is moved to 2022          individual members for your loyalty and trust supporting
                                                                                              and we also plan a Sustainability Forum during next year.         our mission. If you haven’t joined us already, I hope you will
                                                                                              But virtual events and webinars will not disappear, they are      do so in 2022. Enjoy the reading and stay safe!
                                                                                              a perfect platform for more topic-driven events for exam-
                                                                                              ple, and we will continue offering this event format. The
                                                                                              pandemic has also opened up for cross-country collabora-
                                                                                              tions for our virtual events which is a perfect opportunity for
                                                                                              our members to join events in collaboration with the Swiss
                                                                                              Chamber in Sweden and the Swedish Chambers across
                                                                                              Europe. We look forward to welcoming you to our events,
                                                                                              in-person or virtual, in the near future – so stay tuned!
                                                                                                                                                                			                         Eva Fiorenzoni
                                                                                              In this issue, we are pleased to present our new members          			                         Managing Director
                                                                                              who have joined us during the past year as well as some
                                                                                              of our members in featured articles. For example, meet

                                                                                              SSCC Team
                                                                                              Eva Fiorenzoni, Managing Director
                                                                                              Anette Österholm, Office & Events Manager

At Nexell, we empower our clients to build better relationships with custom CRM solutions
                                                                                              CONTACT US                                                        EMAIL US
and strategic expertise. As a boutique Swiss company and Europe’s first Salesforce partner,   Stadelhoferstrasse 40 | 8001 Zurich | Switzerland                 info@swecham.ch
we help businesses and nonprofits focus on their impact, not their systems.                   Tel: +41 (0)43 343 10 51 | www.swecham.ch

                                                                                              FOLLOW US ON SOCIAL MEDIA
nexell.com | +41 41 511 8008 | info@nexell.com                                                LinkedIn Swedish Swiss Chamber of Commerce
                                                                                              Twitter @SSCC08
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
4 | SSCC                                                                                                                                                                             SSCC CONNECT | ISSUE 12 | 2021

  SSCC Board of Directors                                                                                         Table of Contents
                                                                                                                    6		          ABOUT THE SWEDISH SWISS CHAMBER OF COMMERCE

  CHAIRPERSON                                                                                                       9		          MEET THE MEMBERS OF SSCC

  Dr Beatrice Engström-Bondy
                                                                                                                   21		          PAST EVENTS
  Senior Advisor to Jacob Wallenberg, Office of the
  Chairman, Investor AB
                                                                                                                   24		          WELCOME TO OUR NEW MEMBERS

                                                                                        © Eva Zingg Photography
                                                                                                                                                                     18
  VICE CHAIRMEN                                                          TREASURER
  Anders Jonsson                       Björn Wettergren                  Mats Rönneskog
  Industrial Adviser to KLAR           Managing Partner Cagson           Independant Adviser to Lombard                                                              MEET NATALIE ROBYN
  Partners                             Analytics & Growth Partner Mojo   International Assurance SA
                                       Capital
                                                                                                                                                                     VOLVO CAR SWITZERLAND

  DIRECTORS OF THE BOARD
                                                                                                                                                           39    100 YEARS OF               40    ENABLING
  Jessica Anderen                      Erika Lundquist                   Jasmin Staiblin                                                                         SKF IN                           RETURN TO
  Country Retail Manager & Chief       Global Head of Private            Founder & CEO of Condir Ltd
                                                                                                                                                                 SWITZERLAND                      INTERNATIONAL
                                                                                                                                                                                                  GROWTH
  Sustainability Officer,              Banking, SEB                                                                                                                                               by S-GE
  IKEA Switzerland
                                       Henrik Norlin
                                                                         Theodor Swedjemark
                                                                         Chief Communications &
                                                                                                                   32    UTOPIA MUSIC -
                                                                                                                         FAIR PAY FOR EVERY PLAY
  Birgitta Arve                        CFO of EF Education First         Sustainability Officer. Member of
  Founder of the Chamber               Colleges Group, Switzerland       the Group Executive Committee
  LL.M Legal Adviser, Birgitta Arve                                      of ABB Ltd, Switzerland
  Consulting & Swedish Consul Zurich   Adolfo Orive                                                                                                        44    INTERVIEW           49   GLOBAL GENDER
                                       President & CEO, Tetra Pak        Rickard Söderberg                                                                       WITH MARTINA             GAP REPORT 2021
  Katarina Lif Burren                  Group                             Independent Board Director                42     A WALK
                                                                                                                                                                 RADZANOWSKI,
                                                                                                                                                                 CHIEF PEOPLE        52   WORLD
  Founding Partner, adills AG                                                                                             THROUGH                                OFFICER AT MEDELA        COMPETITIVENESS
                                       Natalie Robyn                     Torbjörn Törnqvist                         SWITZERLAND’S                                                         RANKING 2021
                                                                                                                    (TECH) VALLEYS
  Ulrika Hagle
  Partner, Caldwell Partners
                                       Managing Director,
                                       Volvo Car Switzerland
                                                                         CEO & Founder, Gunvor Group
                                                                                                                                                                                     56   FACTS & FIGURES
                                                                         Jacob Wallenberg
  Jonas Hjelm                          Inge Schütz                       Chairman, Investor AB
  Senior Vice President, Head of       Managing Director, Bern
  Business Area Aeronautics, Saab AB   office, The Business Harbour
                                                                                                                  IMPRESSUM
                                                                                                                  Edition: Issue 12 of the SSCC Yearbook - SSCC Connect 2021
                                                                                                                  Editor in Chief: Eva Fiorenzoni, Managing Director, SSCC
  ADVISORS                                                                                                        Concept and Design: Eva Fiorenzoni
  Jan Knutsson                         Dr François Voeffray-Peyro                                                 Cover: Natalie Robyn, Volvo Car Switzerland
  Ambassador of Sweden to              Ambassador of Switzerland to                                               Print: Ast & Fischer AG, www.ast-fischer.ch
  Switzerland and Liechtenstein        Sweden                                                                     Distribution: Print and digital
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
6 | SSCC                                                                                                                                                                                                             ADVERTORIAL

  Swedish Swiss
  Chamber of Commerce                                                                                                                                                           Well-known for most
  Connect, Engage and Create Business Opportunities                                                                                                                             Scandinavians, snus is a
    The Swedish Swiss Chamber of Commerce                Advisors, and Patrons, who represent leading
                                                                                                                                                                                smokeless tobacco product,
  was formally inaugurated on 7 May 2008. We are         enterprises in our two countries, we are able to draw                                                                  widely used in Sweden and
  a networking organisation for companies and            on a wealth of experience and expertise to support
  individuals, all of whom are interested, or engaged    us in our activities on behalf of our members.                                                                         Norway and with increasing
  in, trade between Sweden and Switzerland.
    The Chamber strives to promote and maintain an
                                                           The business climate is changing rapidly and
                                                         personal contacts are becoming more and more
                                                                                                                                                                                popularity in Switzerland.
  extensive contact with influential organisations and   important. It is also of vital importance to know                                                                      Snus is today used by
  companies in Sweden and Switzerland, such as the       where to find the information necessary for your
  Swedish and Swiss Embassies, Business Sweden,          business. A networking organisation, such as the                                                                       approximately 1.6 million
  Switzerland Global Enterprise and other chambers       Swedish Swiss Chamber of Commerce, is playing                                                                          Scandinavians daily. Now,
  of commerce. Thanks to our Board of Directors,         an ever-increasing role in finding information and
                                                                          communicating with people.                                                                            after introducing tobacco
                                                                            With more than 280 members, the
                                                                          SSCC is a chamber for the whole        Swedish Match has gone from a monopoly
                                                                                                                                                                                free nicotine pouches as
                                                                          of Switzerland with presence and       offering cigarettes as the main product, to become             a smokeless alternative to
                                                                          activities in Geneva, Lugano and       stock listed, manufacturing and offering tobacco
                                                                          Zurich.                                consumers reduced risk alternative products.                   other nicotine products,
                                                                                                                 A world without cigarettes                                     Swedish Match brings the
                                                                        Mission Statement                           The transition from a monopoly focusing on                  Scandinavian experience to
                                                                                                                 cigarettes, to being one of many players on a com-
                                                                        For the benefit of our members,          petitive market did take time and the change was               Switzerland.
                                                                        the Swedish Swiss Chamber of             mainly driven from within the company at the time.
                                                                        Commerce shall create and facilitate     The crucial change happened once the compa-              are comparable with other countries in Europe, the
                                                                        contact and communication be-            ny made a strategic choice to divest the cigarette       tobacco related illnesses are dramatically lower in
                                                                        tween individuals, corporations and      arm in 1999. The company at the time was con-            Scandinavia than in other regions in the world ac-
                                                                        organisations with the common goal       vinced that with snus and smokeless alternatives         cording to the WHO. With the nicotine pouch we are
                                                                        of expanding commerce, industry          could conquer the market with products that is           taking this way of consuming nicotine to the next
                                                                        and trade between Sweden and             significantly less harmful than cigarettes, for which    level. From a toxicological point of view, the product
                                                                        Switzerland.                             it is only natural that our company vision today is ‘A   is even ‘cleaner’ as a lot of the unwanted substances
                                                                                                                 World Without Cigarettes’.                               that are naturally occurring in tobacco – and other
                                                                        Membership Fees                          Strict quality standards
                                                                                                                                                                          organic matter – are eliminated.
                                                                                                                   Scientific evidence estimates that Swedish snus         Based on experience from the US market, it is
                                                                        Patron          CHF 7000                 is between 95 and 99 percent less harmful than           evident that the category has a role to play. In 2016,
                                                                                                                 cigarettes. In Sweden, the tradition of using snus       when Swedish Match began expanding the avail-
                                                                        Gold            CHF 3000                 has resulted in that fewer people smoke, which has       ability of ZYN nicotine pouches in the US, the brand
                                                                        100+ employees                           significantly lowered tobacco related morbidity and      was available in approximately 4,000 stores in the
                                                                                                                 mortality compared to other European countries.          western United States. By the end of 2020, ZYN
                                                                        Silver          CHF 1500                 The obvious reason is that there is no combustion        was available in about 100,000 stores - the clear
                                                                        11-100 employees                         involved in using snus.                                  market leader for nicotine pouches in the US – the
                                                                                                                                                                          world’s largest nicotine pouch market. This product
                                                                        Bronze          CHF 500                  Bringing the Scandinavian experience to                  category will play a role in the Swiss markets as well.
                                                                        1-10 employees                           Switzerland                                              ZYN, welcome to Switzerland! •
                                                                                                                   “The Scandinavian experience” describes the
                                                                        Individual CHF 250                       high prevalence of snus consumption among                Dan Heiberg Sandau, Swedish Match Switzerland AG
                                                                                                                 tobacco users in Sweden and Norway. While total
                                                                                                                 tobacco consumption levels in Sweden and Norway          swedishmatch.ch
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
8 | SSCC
                                                                                                                                                                                               PATRON
                                                                                                                                                                                              MEMBERS

  About SSCC                                                                                             Meet our members
  The SSCC is a networking organisation for companies and individuals, all of whom are interested, or    From the outset of the SSCC in May 2008, we have had the privilege of being supported by patron
  engaged in, trade between Sweden and Switzerland. Active since 2008, SSCC has a member network of      companies securing the long-term growth of the chamber. Currently, the Swedish Swiss Chamber of
  around 280 corporations and individuals.                                                               Commerce has 18 patron members.
  Our high profile membership base across more than 16 industries, includes Swedish and Swiss multina-
  tional corporations, top level financial and management consultancy firms as well as SMEs.

  INDUSTRIES                                         MEMBERS BY
  REPRESENTED                                        CATEGORY
  CORPORATE SSCC
  MEMBERS

                 16
             INDUSTRIES

  MEMBERS BY                                                                               282
  GEOGRAPHY                                                                               MEMBERS
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
GOLD
MEMBERS

          —
          Driving progress
          For smarter cities
          and smarter mobility

          abb.com
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
SILVER
MEMBERS

          We follow you
          across borders.
          With 160 years of experience in Private Banking, we understand
          all the challenges and opportunities of living abroad.

          Whether you’re new to Switzerland or have lived here for a long
          time – we can help Nordic nationals with Private Banking solutions
          in the Swiss market. Please contact us in Luxembourg
          – we’re here to help.

          Fredrik Holm +352 26 23 20 39
          contact@sebgroup.lu
          sebgroup.lu/privatebanking

          Skandinaviska Enskilda Banken AB (publ), Luxembourg Branch
          4, rue Peternelchen, L-2370 Howald, Luxembourg
          R.C.S. Luxembourg B39819
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
FACTS & FIGURES | 15
BRONZE
MEMBERS

                                                                                                       Facts and Figures
Aalto Capital AG
adills AG
                                           Key Capital AG
                                           KG FRIDMAN AB
                                                                                    SWEDES
Advokatfirman Carler TT
Advokatfirman Per Edholm
                                           Nordea Asset Management
                                           Pepicon AB
                                                                                    residing in
Advokatur Bernhard                         PRO Services GmbH                        SWITZERLAND
Alektum Group                              RETAIL Experts
Amplia Co AG                               Risskov Autoferien AG
Atos Medical Schweiz                       RVA Associati SA
Auris Wealth Management
Beck Klöti AG Law Firm & Notary’s Office
                                           SAS Scandinavian Airlines
                                           Ski Lodge Engelberg                       8’564
Belmot AG                                  Skiers Accredited                         in 2019
BHA Partners AG                            Söderberg Charity Zürich
Birgitta Arve Consulting                   Sourcing + Service GmbH
blueprint properties s.a.                  Steimle & Partners Consulting Sagl
Brand Treuhand                             Stena (Switzerland) AG
                                                                                    ZH   Zürich		      2’544   BL   Basel-Land   279   NE     Neuchâtel		                     66
Brennwalds Business Development AB         Stina’s Lifestyles GmbH
                                                                                    VD   Vaud		        1’203   SZ   Schwyz       269   SH     Schaffhausen                    56
Business Sweden                            Sulzer Consulting IT Services
                                                                                    GE   Genève        869     TI   Ticino		     195   NW     Nidwalden		                     25
Capital Rewards Partners                   Svea Finans AG
                                                                                    ZG   Zug		         475     SG   St. Gallen   185   UR     Uri			                          17
Caveo AG                                   Svenska Klubben Lausanne-Genève
                                                                                    AG   Aargau        434     FR   Fribourg     122   JU     Jura			                         13
Citadel Finance SA                         Svenska Kyrkan Lausanne-Genève-Bern
                                                                                    VS   Valais		      382     OW   Obwalden     115   AR     Appenzell Ausserh.              12
CLASINE GENEVE Sarl                        Svenska Kyrkan Zürich-Basel
                                                                                    BE   Bern		        381     GR   Graubünden   107   GL     Glarus			                       4
Dagsmejan Ventures AG                      Swedish Consulate Lugano
                                                                                    BS   Basel-Stadt   326     TG   Thurgau      104   AI     Appenzell Innerrh.              2
DELTASTEEL SA                              Swedish International School of Geneva
                                                                                    LU   Luzern        299     SO   Solothurn    80
DIGITT AG                                  SwedSwiss-Consulting GmbH
EMC Advisors AG/ Novita Group Ab           TalkPool AG                                                                                  Source: Bundesamt für Statistik, Switzerland
Europeiska Försäkringsmäklarna SA          Tareno AG
EVA ZINGG PHOTOGRAPHY                      Torsten Svensson Consulting
Executive Life Design                      Treuhandzentrum Zürich AG
Fiduciaria Mega SA
Fischer & Partner
                                           Trunk AG
                                           Wellnessproducts.ch
                                                                                     SWISS residing in SWEDEN
Flexiject Invent GmbH                      Zeitgeist AB
FORSBERG ARCHITEKTEN AG
Frankofon Förlag
Geodesica AG
GrapeFactory GmbH
                                                                                     6’023
                                                                                     in 2020
Greater Geneva Bern area
Happy at Work SARL
Holm AG
Hotel Schweizerhof Bern & THE SPA
iKNOW-WHO GmbH
Interogo Foundation
IPscreener
Johanna Karolina joaillerie
Jusélius Hausammann GmbH
Katalysen & Partners AB
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
INDIVIDUAL
MEMBERS
                                                                                                                                         GIRAFFE 1X

Aargau                     Charlotte Krantz           Anna C. Kammenhuber
                                                                                                                                         Create time to act
Hanspeter Fässler          Inga Krantz                Thomas Karlström
Gustaf Sandberg            Kristiina Leppänen         Louise Tamm Kinberg
Lukas Zehnder              Viveka Linde               Göran Kinell
                           Stefano Pelli              Laura Kiviharju
Basel-Stadt                Magnus Roth                Karin Lagerqvist
Michiel Hamberg            Britta Soldati-Krantz      Måns Lidgren
Richard Hillbert           Bengt Wahlqvist            Emelie Mahler
Ola Lundberg               Stefan Widegren            Hans Ulrich Märki
Olof Strand                                           Mark Meili
                           Valais                     Anders Tobias Mészáros
Bern                       Åsa Blidegård              Gustaf Nordbäck
Inge Schütz                Henrik Ekelund             Paula Nordgren
                           Anna Söderlind             Per Olofsson
Fribourg                                              Jesper Olsen
Sofia Fabri                Vaud                       Enna Pariset
                           Madeleine Adamsson         Tor Peters
Geneva                     Thomas Berman              Olof G. Poëll
Vanessa Adams              Ulrika Björklund           Konstantin von Radowitz
Helen Agerup               Jan Carendi                Christoph Schmid
Åsa Bittel-Pettersson      Hélène Carendi             Anne Thorstvedt Sjöberg
Anders Bäckdahl            Martin Hedman              Jasmin Staiblin             C

Malin Descombes            Eric Johnsson              Victoria Stolpe             M

Kerstin zu Dohna           Jan-Eric Nilsson           Fredrik Strömberg           Y

Tobias Ernberg             Dag Richter                Carl Fredrik Sverdrup
Bo Hjelt                                              Rickard Söderberg          CM

Paola Hjelt                Zug                        Joacim Söderlund           MY

Karl-Olof Lövblad          Juhani Anttila             Björn Thielcke             CY

Rolf Olsen                 Ivar Günther               Andreas Thors
                                                                                 CMY
                           Charlotte Hagelin          Michael Treis
Graubünden                 Christina Kelmeling        Malin Wadström              K

Marianne Bergengren        Sören Kelmeling            Christina Wennestam              The defense environment is changing rapidly:          Giraffe 1X from the Swedish manufacturer
Mikael Hansson             Peter Liden                Gunilla Westermark               New threats, such as agile and equally dangerous      Saab is an extremely versatile, lightweight and
Peter Leupp                Lars B. Stigemar           Per Westin
                                                                                       drones, are also attracting increasing attention in   high-performance 3D AESA tactical radar. It offers
                                                      Björn Wettergren
Nidwalden                  Zürich                     Mark Anthony Wisskirchen         Switzerland.                                          a unique combination of operational flexibility,
Max Behesht                Marie Ahrnstein-Peters     Thomas Wobmann                                                                         multitasking capabilities and multi-role use.
                           Susanne Andersson          Anders Wulf
Schwyz                     Michael Augsberger
                                                                                                                                             Giraffe 1X is a radar that simultaneously detects
Manfred Ebling
Hans Enhörning
                           Ulrika Axius
                           Helena Banér
                                                      France
                                                      Stina Holmgren Belfrage
                                                                                            Saab's Giraffe 1X radar                          and tracks airborne and other types of threats.
Daniel Johansson
Anders Jonsson
                           Marcus A. Bergagård
                           Stefan Bergerham
                                                      Frej Ericson
                                                      Kristin Vuitton
                                                                                           solution provides perfect                         Its classification function tells you whether it’s an
                                                                                                                                             approaching missile, drone, indirect fires and filters
Michael Schneider
Anna Stenbeck
                           Jorrit de Boer
                           Philippe Bubb              Germany
                                                                                          protection for military and                        away birds. The system offers a small, slow and

Solothurn
                           Susanne Di Cristo
                           Anna Demarmels
                                                      Anders Olsson
                                                                                            civilian infrastructures,                        low-flying target detection function.

Christina Johansson        Carl Magnus Ehrnrooth
                           Christoffer Kjellberg Ek
                                                      Liechtenstein
                                                      Daniela Imhof
                                                                                          sensitive objects or major                         Saab's Giraffe 1X is offered as a turnkey system for
Ticino
Berit Abt
                           Malin Flükiger
                           Mark Furger                Sweden
                                                                                           events such as the World                          ground-based air defense or for monitoring
                                                                                                                                             sensitive infrastructure and buildings, as well as for
John Blomberg
Massimo Borella
                           Stefan Gerlach
                           Sara Gorbani
                                                      Christian de Loës
                                                      Anna Pieczonka
                                                                                          Economic Forum in Davos.                           large events as a C-UAS (Counter Unmanned
Peter Brandel              Olof Henricsson            Mats Rönneskog                                                                         Aerial System) solution.
Franco Brusa               Aloys Hirzel
Gunnar Dellner             Ivo Hungerbühler           United Kingdom
Pasquale Francesco Fiore   Franziska Juch             Bennt Bengtsson
Michael Grindfors          Carl Jung                  Jan Opsahl
                                                                                                                                             saab.com/switzerland
SSCC CONNECT 2021 - Meet Natalie Robyn - Swedish Swiss Chamber of Commerce
PATRON HIGHLIGHT | 19

                                                                                                                                     By 2025, half of all Volvo vehicles sold are to be       How is the car industry changing in terms of
                                                                                                                                     fully electric, and the rest hybrids. We’ve already      sales model? Polestar and Tesla are mainly
                                                                                                                                     made a start with the Volvo XC40 Recharge and            sold online. Volvo Cars is going in the same
                                                                                                                                     C40 Recharge models. The latter is only avail-           direction and is starting to sell fully electric
                                                                                                                                     able as a fully electric vehicle. But when it comes
                                                                                                                                                                                              cars online only. Is this a direction for the
                                                                                                                                     to sustainability, we’re not only concentrating on
                                                                                                                                                                                              traditional car industry as well?
                                                                                                                                     vehicle emissions…
                                                                                                                                                                                                Here at Volvo Cars, we want to be where the
                                                                                                                                     …but on climate neutrality as a company.                 customer wants us to be. The ways in which people
                                                                                                                                     Please tell us more about this.                          purchase and use products are changing. One
                                                                                                                                       Today, our production process at our main site         person might prefer to purchase a car online –
                                                                                                                                     in Torslanda is already completely climate neutral.      another might rather go to a showroom, which is
                                                                                                                                     By 2040, Volvo Cars will be entirely climate neu-        still possible. Consumers want more transparency
                                                                                                                                     tral when viewed across the entire production and        and easy access to our brand and our products.
                                                                                                                                     supply chain. We will eliminate waste and use more       Whether online or offline: the experience must be
                                                                                                                                     recycled material; we will retain material and com-      premium and convenient wherever consumers go.
                                                                                                                                     ponent value as well as develop circular business        Through the online strategy, we offer transparent
                                                                                                                                     models e.g. car-sharing and subscription services.       prices and simplified processes – and everyone
                                                                                                     Photos: Volvo Car Switzerland   From 2025, we aim for our circular approach to gen-      benefits. The Covid-19 pandemic has re-enforced
                                                                                                                                     erate annual cost savings of SEK 1 Billion, as well as   just how important it is to be able to contact our

Meet Natalie Robyn
                                                                                                                                     reduce our carbon emissions by 2.5M tons per year.       customers via different channels.
                                                                                                                                     I imagine this major change is a huge chal-              How has the Covid-19 pandemic impacted
                                                                                                                                     lenge.                                                   the future of work for Volvo Car Switzerland?
                                                                                                                                       It’s so interesting precisely because it affects        Since the first lockdown in March 2020, we have
Natalie Robyn, Managing Director of Volvo Car Switzerland, ex-                                                                       so many areas. During implementation, we are             been working from home – to a greater or lesser
                                                                                                                                     following the principle of a circular economy: from      extent depending on the pandemic situation and
plains in this interview why sustainability is just as important as                                                                  now on, all components for our vehicles will be de-      government regulations. Fortunately, we were pre-
                                                                                                                                     signed, developed and produced in such a way that
safety for the company, why all Volvo vehicles will be fully electric                                                                they can be recycled. As such, we are already using
in future, and where she goes in Switzerland to switch off.                                                                          the first batteries from plug-in hybrid vehicles for
                                                                                                                                     the second time: as solar-powered energy storage
We see many Volvo cars on the roads                      an ambitious plan to change the culture and grow                            for charging stations for electric cars and e-bikes.
in Switzerland today. What does the                      our company like never before.                                              Or to take over “fast balancing” services at hydro-
                                                         Safety is and has always been one of the                                    electric power plants, to efficiently compensate for
development in sales look like for the past
                                                         main pillars for Volvo Cars. What has been                                  fluctuations in the power system.
10 years?
                                                         done in terms of technology to achieve that                                 Is the adoption of electric cars different in
  Over the past ten years, we have increased our
market share by 30 per cent and calculate that this      goal?                                                                       different parts of Switzerland – in the French,
will stand at 4.8 per cent in 2025. This is equivalent     You can see how important safety is to us from                            German and Italian-speaking parts?
to it doubling over four years.                          the developments we made that have now become                                 To me, it seems that certain fundamental values
And what are the reasons for that?                       established throughout the industry, such as the                            are shared by all Swiss people, regardless of which
  When it comes to plug-in hybrid models, we have        three-point safety belt, rear-facing child seats and                        part of the country they come from: these include
been among the market leaders for many years.            side impact protection. These days, we limit the                            an interest in innovation and sustainability – and
Swiss people appreciate Volvo’s sustainable and          maximum speed of all vehicles to 180 km/h. And we                           thus also in electromobility.
innovative ideas as much as the premium quality,         combine safety issues with other Volvo values, such                         According to the SD goals (sustainable
safety and understatement.                               as innovation and technology. The most important                            development goals), which ones are you as
You have been the Managing Director of                   safety and driver assistance systems can be found                           Volvo Car Switzerland focusing on? Are they
Volvo Car Switzerland since 2017. What was               in all of our vehicles – this should not be a question                      different to the head office in Sweden?                  pared with the right equipment for all our employees
the first change you wanted to implement,                of the equipment or trim level.                                               Here in Switzerland, we are pursuing the same          and immediately changed all our communication to
and did implement and why?                               Volvo Cars is going fully electric by 2030.                                 goals as our parent company in Sweden. This is           video chats. Although a very different work struc-
  I took my time to learn how the organization was       Why and how? Tell us more about it.                                         also part of our success strategy: we all need to        ture has been in place, we have succeeded in main-
operating and meeting all of the team and un-              For us, sustainability is just as important as safety:                    pull together to achieve our ambitious goals. The        taining our productivity and employee satisfaction.
derstanding existing ambitions and/or concerns.          we not only want to protect the people inside and                           greatest challenge now is efficiently combating          Together with a core team, I have put a great deal
Following this period, rather than implementing im-      around our vehicles, but the environment, too.                              climate change and protecting our environment and        of effort into staying well connected with the whole
mediate changes, we started a transformation. With       Therefore, we are pursuing one of the most ambi-                            resources. This is very much our responsibility be-      organization and that has paid off. There is no
the right leadership team in place, we began the         tious climate and sustainability plans in the auto-                         cause, as a car manufacturer, we would like to set       question in the future we will continue with a flexible
new era of Volvo Car Switzerland which has been          motive industry: we will be fully electric as of 2030.                      new standards and be a part of the solution.             home/office structure. But now, most of us feel the
20 | PATRON HIGHLIGHT                                                                                                                                                                SSCC EVENTS | 21

                                                                                                                     Past Events Autumn 2020
  same way: we’re happy to be back in the office, to       tunities, and equal representation. It is important
  see one another again and to have those between          not only for our society, but also for overall perfor-
  meeting chats and coffees as well.                       mance, productivity, and growth.
  What are your priorities for the coming                  Tell us more about your life in Switzerland.
  years?                                                     This country is safe, organized, and absolutely                     September
    Our family of fully electric vehicles is growing       beautiful! It’s small enough to be cozy and big enough
                                                           to be cosmopolitan, particularly in the cities which                  03        Partner Webinar – UBS 23rd Annual Nordic
  by one model per year, so that we can offer solely
                                                           have lots of activities with plenty of international                            Financial Services Virtual Conference 2020
  electric transportation by 2030. This transformation
                                                           people. My family loves the mountains, so we spend                    03        Partner Webinar with SCI – Tech Forum 2020
  brings many new questions along with it, and we’re
                                                           a lot of weekends heading out into nature and ex-                     17        Zurich – Meet the new Chairperson of SSCC,
  currently working on the answers: which technology
                                                           ploring the marvellous landscape here. Working in                               Beatrice Engström-Bondy
  will help us to continue being just as safe on the
                                                           Switzerland is great because there is the possibility                 17        Nordic Chambers’ Webinar - “Too Small to
  road, even when it comes to autonomous driving?
                                                           to try new things. With mobility solutions and new                              Fail” with author James R. Breiding
  How can we further develop our high-voltage
                                                           ideas, we have a perfect test market. There is a                      22        Webinar – Capital raising 4.0: A novel way to
  batteries on a sustainable basis? And how should
                                                           lot of innovation and transformation in Switzerland                             invest or attract external funding, in collabora-
  the fully electric vehicles of the future be designed?
                                                           around new technologies in the automotive industry.                             tion with Pepicon
  Which one goal is the most important to you                                                                                    23        Geneva - Business breakfast with Annika
  as the Managing Director in Switzerland?                 What do you appreciate most about living in
                                                                                                                                           Falkengren, Lombard Odier
    Consistent sustainable growth. We have become          Switzerland?                                                          24        Partner Webinar with SCI - Emerging stronger
  an increasingly important player in the Swiss auto-        As a nature lover, I appreciate every day the
                                                                                                                                           on the other side: Vol. 2
  motive market with responsible actions and strong        special infrastructure this country has to share its
  plans for longevity and success. I also have the goal:   beauty with residents and visitors. There is such
  to be an employer of choice to ensure top talent is      meticulous access to trails and special routes all                    October
  engaged and driven to achieve our purpose, and           over the land.                                                        01        Webinar – How to interview successfully
  of course to just have an all-round great place to         Additionally, since I have a multi-cultural back-                             virtually by Ulrika Hagle, Senior Advisor at
  work… When we spend so much time together, it            ground, I love how Switzerland is itself a multifaceted                         Executive Search
  should also be fun, with people who encourage suc-       country with different regions, different languages,                  20        Partner Webinar with Swiss Chamber –
  cess and good work!                                      and cultures. Everyone finds a way to communicate                               Amplify Change Management
  Volvo Car Switzerland has been very pro-                 with one another even if it is mixing 2 or 3 languages                20        Partner Webinar with SCI – Insights from the
  gressive when it comes to implementing                   in one sentence. It’s a wonderful melting pot. •                                political and social landscape in the world’s
  changes to paternity leave, going way be-                                                                                                leading economy
                                                           by Eva Fiorenzoni, SSCC
  yond the new regulations recently rolled out
  in Switzerland. What response and effects                                                                                      November
                                                           volvocars.ch
  have you seen from the employees?                                                                                              03        Webinar – Successful leadership in a chang-
    We introduced parental leave around the world                                                                                          ing environment, in collaboration with Happy
  with “Family Bond”: it’s a gender-neutral term that       About Natalie Robyn                                                            at Work
  includes same-sex parents, adoptive and foster par-       Natalie Robyn has been Managing Director of                          03        Partner Webinar with Swiss Chamber – Elderly
  ents. For Swiss fathers, the 24 weeks of family time      Volvo Car Switzerland since 2017. She previ-                                   care in three countries: Innovation and
  offered by Volvo Cars is comparatively large: as of       ously worked in the automotive industry for 15                                 development!
  this year, the law gives them two weeks rather than       years, including in management positions at                          10        Partner Webinar with SCI – Mixed presence
  just one day when their child is born. Since the in-      DaimlerChrysler and Nissan. She joined Volvo                                   office: the office of the future
  troduction of “Family Bond” to our market in 2019,        Cars in 2015 as Vice President International                         12        Partner Webinar with Switzerland Global
  a few Volvo Car Switzerland babies have already           Markets. Natalie Robyn is a dual citizen of the                                Enterprise – Growth strategies for Nordic
  been born and several employees have been able            USA and Spain and speaks fluent English,                                       companies
  to benefit from the family time. The reactions have       Spanish and French – and increasingly better
  been consistently positive and grateful – including       German. She lives near Zurich with her partner                       December
  from women who also benefit from a longer period          and daughter.
  of family time than Swiss law provides for.                                                                                    03        Partner Webinar with GGBa – Scaling global
  This sounds exemplary.                                    About Volvo Car Switzerland                                                    biologics production: partnerships across
    Equality, diversity and inclusion are important         Volvo Car Switzerland Ltd. is wholly owned                                     value chain
  pillars for our company to ensure that employees,         by the Volvo Car Group (Gothenburg), which                           09        Partner Webinar – ABB Robotics Experience
  the brand and the company achieves highest per-           has been part of Geely since 2010. Volvo Car                                   Day
  formance.                                                 Switzerland employs around 60 staff and has a                        14        Webinar – Europe in 2021: The future is now!
                                                            network of 77 retailers throughout Switzerland.                                In partnership with AICC
  What does gender equality mean for you and
  why is it important?                                      Natalie Robyn has been Managing Director                             SCI = Swedish Chambers International
    Gender equality means equal pay, equal oppor-           since 2017.                                                          AICC = Association of International Chambers of Commerce in Switzerland
                                                                                                                                 Photos: SSCC
22 | SSCC EVENTS

                                                                                                                                                         © Inter IKEA Systems B.V. 2021
  Past Events Spring 2021
                                   February
                                   10       Partner Webinar with Business Sweden – Swiss Nordic Bio 2021
                                   11       Webinar – From good intentions to concrete actions, in
                                            collaboration with Advance
                                   23       Partner Webinar with SCI – Emerging stronger, Vol. 3: What
                                            now for the UK and the EU?

                                   March
                                   04       Webinar – SSCC Annual General Meeting
                                   09       Partner Webinar with SCI – Best Practice for use of AI tools in
                                            innovation & IP
                                   18       Webinar – Digitalization of the airports, in partnership with
                                            Saab
                                   25       Webinar – SSCC Sustainability Forum

                                   April
                                   15       Webinar – Trade Trends with Sweden and economic outlook
                                            2021, in partnership with Western Union Business Solutions
                                   22       Partner Webinar with Switzerland Global Enterprise
                                            – International Trade Forum

                                   May
                                   06       Partner Webinar with Swiss Chamber – The Global Shipping
                                            Crisis - An Insider’s View
                                   19       Partner Webinar with SCI – Emerging stronger, Vol. 4: Does it
                                            really take a pandemic for us to accelerate innovation?
                                   20       Partner Webinar with Swiss Chamber – UBS Economic
                                            Outlook
                                   20       Live Cast Event – How much “digital” is needed?
                                            In partnership with Nexell
                                   26       Partner Webinar with Business Sweden – Swedish IPO
                                            Workshop
                                   27       Partner Webinar with SCI – Working with Brand Sweden

                                   June
                                   03     Webinar – SSCC Happy at Work Forum: The Future of
                                          leadership
                                   06     Webinar – Swedish National Day Virtual Celebration, organised
                                          by Svenska kyrkan Zürich-Basel
                   Photo: Nexell
                                   10     Partner Webinar with SCI – Tech Forum: To an AI Enabled
                                          Future
                                   29-3/7 Partner Event – Volvo Recharge Days 2021, in Rapperswil-Jona

                                   July
                                                                                                              Take action now at
                                   01       Nordic Chambers’ Hybrid Event – Blockchain: The Future of
                                                                                                              IKEA.ch/energy
                                            Finance, in Zug and virtually
                                   7-10     Partner Event – Volvo Recharge Days 2021, in Buchillon                Heat pumps       Solar power systems

                                   Photos: SSCC
NEW MEMBERS | 25
NEW GOLD
MEMBERS

                                                             Welcome to our New Members

ACCENTURE                                             BAE SYSTEMS BOFORS                                      Q. BRANDS HOUSE                                          VP BANK (SCHWEIZ) AG
Accenture is a global professional services           BAE Systems Bofors is located in Karlskoga,             We offer Peace of Mind to our investors by taking        VP Bank at a glance.
company with leading capabilities in digital, cloud   Sweden with approximately 500 employees,                advantage of upward market cycles while smooth-          VP Bank Group is an internationally active private
and security. Combining unmatched experience          developing, supplying and maintaining defense           ing downward risks. We create an entrepreneurial         bank focused on rendering asset management
and specialized skills across more than 40            systems for, among other things, indirect fire,         robust and sustainable highly liquid investment          services for private individuals and financial inter-
industries, we offer Strategy and Consulting,         marine applications and vehicle assembly. Thanks        strategy selecting ESG conscious and trusted             mediaries. We also offer access to investment solu-
Interactive, Technology and Operations services       to the high-tech competence of our employees,           Quality Brands, such as Nestlé, Roche, Apple,            tions via our fund companies and to investments in
— all powered by the world’s largest network of       we contribute to the national security and defense      Walmart, etc. using leading edge technology              the private market.
Advanced Technology and Intelligent Operations        capability for Sweden and our customer countries        including AI and ML to run the investment strategy
centers. Our 624,000 people deliver on the            around the world. BAE Systems Bofors product            on a state-of-the-art platform allowing to achieve       Founded in 1956 in Vaduz, VP Bank ranks
promise of technology and human ingenuity every       portfolio include: Naval Gun Systems Bofors 40          solid returns while equally focusing on capital          amongst the largest banks in the Liechtenstein
day, serving clients in more than 120 countries.      Mk4 and Bofors 57 Mk3, ARCHER Mobile Howitzer           preservation.                                            financial centre. In addition to its headquarters in
We embrace the power of change to create              artillery system and intelligent ammunition – Bofors                                                             Liechtenstein, VP Bank Group is present with
value and shared success for our clients, people,     3P, and BONUS in co-operation with Nexter. BAE          Our investment Universe consists of the highest          offices in five other locations: Switzerland,
shareholders, partners and communities. Visit us      Systems Bofors is part of BAE Systems Group with        Quality Brands Companies in the sectors of               Luxembourg, Singapore, Hong Kong and the
at www.accenture.com.                                 presence in more than 40 countries with 84 000          Consumer, Healthcare and Technology, respecting          British Virgin Islands.
                                                      employees around the world.                             strict Sustainability criteria. We aim at providing an
www.accenture.com/ch-en                                                                                       investment solution to our clients we have worked        VP Bank Group has a sound balance sheet and a
                                                      www.baesystems.com/en/home                              with over the years and to new investors with high       strong capital base. An “A” rating from Standard
                                                                                                              aspirations, willing to put their capital at work with   & Poor’s vouches for the financial strength of this
                                                                                                              beneficial impact for both their wealth and the          banking enterprise. The shares of VP Bank are
                                                                                                              global community.                                        listed on SIX Swiss Exchange. A large proportion
                                                                                                                                                                       of its equity capital is in the hands of three anchor
                                                                                                              Q. Brands is a sustainability focused international      shareholders – a guarantee for continuity, indepen-
                                                                                                              Financial Firm, using cutting edge technology to         dence and sustainability.
                                                                                                              invest in a smarter and more rewarding way. It was
                                                                                                              founded by successful Entrepreneurs together with        VP Bank’s workforce of more than 990 employees
                                                                                                              highly experienced investment professionals with         as of end 2020, administer client assets totalling
LGT BANK (SWITZERLAND) LTD.                                                                                   proven track records from top tier firms.                about CHF 55 billion. Its client advisors are
                                                                                                                                                                       supported by a well-developed network of
LGT Private Banking is a leading international                                                                www.q-brands.com                                         partner firms that contribute to the outstanding
                                                      of services as a Swiss private bank. Our holistic
provider of investment solutions for private                                                                                                                           international know-how of VP Bank Group.
                                                      advisory approach ensures you are provided with
clients and is wholly owned and managed by an         everything required for forward-looking wealth
entrepreneurial family, the Princely House of                                                                                                                          www.vpbank.com
                                                      management and makes us a partner you can rely
Liechtenstein. LGT was founded as a commer-           on over generations. In addition to our headquar-
cial bank 100 years ago in Liechtenstein, where       ters in Basel, we also have branches in Berne,
our headquarters remain to this day. Today, LGT       Geneva, Lugano and Zurich, and employ around
Private Banking is a leading international provider   600 staff. This means that you can receive person-
of comprehensive investment solutions for wealthy     alized advice locally while still benefiting from the
private clients. It employs over 3300 people and      comprehensive experience offered by LGT staff
manages client assets of CHF 180 billion as at        around the world.
the end of 2020. As part of LGT Private Banking,
LGT Bank (Switzerland) Ltd. offers its clients in     www.lgt.com/en
Switzerland and abroad a comprehensive range
The expectations of industrial companies’ customers
                                                     are changing. Customers want to know the answer
                                                     to questions like: How can I augment the life cycle of
                                                     my existing assets? How can I make my assets more
                                                     flexible to address increasing requirements for speed
                                                     and personalization? How can I get the product but
                                                     only pay for the value of services I receive?

                                                      Industrial customers
                                                     Industrial  customers are are less
                                                                                    less interested
                                                                                          interested in
                                                                                                      in buying
                                                                                                          buying aa           industrial companies
                                                                                                                             industrial  companies better
                                                                                                                                                       better balance
                                                                                                                                                              balance pre-
                                                                                                                                                                       pre- and
                                                                                                                                                                             and post-
                                                                                                                                                                                   post-
                                                      product than
                                                     product    than an
                                                                      an outcome
                                                                         outcome and  and increasingly
                                                                                            increasingly find
                                                                                                           find value
                                                                                                                 value        COVID-19 economic
                                                                                                                             COVID-19     economic challenges.
                                                                                                                                                      challenges. Those
                                                                                                                                                                    Those with
                                                                                                                                                                           with aa strong
                                                                                                                                                                                   strong
                                                      in services
                                                     in  services and
                                                                   and support.
                                                                        support. AsAs aa result,
                                                                                          result, services
                                                                                                  services have
                                                                                                             have             market position
                                                                                                                             market   position in
                                                                                                                                                in digital-driven
                                                                                                                                                   digital-driven services
                                                                                                                                                                   services flourished
                                                                                                                                                                             flourished as
                                                                                                                                                                                         as
                                                      become aa critical
                                                     become       critical means
                                                                           means for for companies
                                                                                         companies to  to differentiate
                                                                                                           differentiate      customers sought
                                                                                                                             customers     sought more
                                                                                                                                                   more remote
                                                                                                                                                          remote services.
                                                                                                                                                                   services. More
                                                                                                                                                                              More than
                                                                                                                                                                                     than
                                                      themselves as
                                                     themselves     as well
                                                                       well as
                                                                             as stabilize
                                                                                stabilize cash
                                                                                            cash flow,
                                                                                                  flow, lower
                                                                                                         lower volatility
                                                                                                                volatility    60% of
                                                                                                                             60%   of respondents
                                                                                                                                      respondents saidsaid their
                                                                                                                                                           their service
                                                                                                                                                                 service business
                                                                                                                                                                         business
                                                      and enhance
                                                     and   enhance resilience.
                                                                      resilience. For
                                                                                   For that
                                                                                        that reason,
                                                                                              reason, we
                                                                                                       we investigated
                                                                                                            investigated      accelerated during
                                                                                                                             accelerated    during the
                                                                                                                                                    the pandemic,
                                                                                                                                                         pandemic, and
                                                                                                                                                                     and they
                                                                                                                                                                          they plan
                                                                                                                                                                                plan to
                                                                                                                                                                                      to
                                                      the best
                                                     the   best service
                                                                service management
                                                                         management approaches
                                                                                            approaches thatthat can
                                                                                                                can be
                                                                                                                     be       augment services.
                                                                                                                             augment     services.
                                                      applied to
                                                     applied   to successfully
                                                                  successfully transform
                                                                                  transform andand grow
                                                                                                     grow your
                                                                                                            your future
                                                                                                                  future
                                                      service business.
                                                     service   business.                                                     This finding
                                                                                                                             This  finding shows
                                                                                                                                            shows howhow services,
                                                                                                                                                          services, particularly
                                                                                                                                                                     particularly digital-
                                                                                                                                                                                  digital-
                                                                                                                             driven ones,
                                                                                                                             driven   ones, help
                                                                                                                                             help industrial
                                                                                                                                                   industrial companies
                                                                                                                                                              companies rideride out
                                                                                                                                                                                 out
                                                     We surveyed
                                                     We  surveyed 748
                                                                    748 industrial
                                                                         industrial service
                                                                                    service business
                                                                                            business executives
                                                                                                       executives            economic cycles.
                                                                                                                             economic     cycles. Digitalization
                                                                                                                                                    Digitalization can
                                                                                                                                                                   can also
                                                                                                                                                                       also establish
                                                                                                                                                                              establish new
                                                                                                                                                                                        new
                                                     from across
                                                     from  across 14
                                                                  14 countries
                                                                      countries to
                                                                                 to understand
                                                                                     understand the
                                                                                                 the approaches
                                                                                                      approaches             recurring service
                                                                                                                             recurring   service revenue
                                                                                                                                                  revenue streams
                                                                                                                                                             streams and
                                                                                                                                                                      and make
                                                                                                                                                                            make services
                                                                                                                                                                                  services
                                                     they are
                                                     they are taking.
                                                              taking. The
                                                                       The research
                                                                            research revealed
                                                                                      revealed that
                                                                                               that aa stronger
                                                                                                       stronger              more attractive
                                                                                                                             more    attractive to
                                                                                                                                                to maximize
                                                                                                                                                    maximize customer
                                                                                                                                                                customer lock-in.
                                                                                                                                                                           lock-in.
                                                     focus on
                                                     focus  on service-driven
                                                               service-driven business
                                                                                business models
                                                                                          models isis helping
                                                                                                      helping

                                                     Pivot to a powerful services business
                                                     The trend
                                                     The   trend toward
                                                                 toward service-driven
                                                                          service-driven business
                                                                                          business models
                                                                                                     models
                                                     has been
                                                     has  been developing
                                                                developing forfor years
                                                                                  years and
                                                                                        and is
                                                                                             is accelerating,
                                                                                                accelerating,
                                                     with companies
                                                     with   companies achieving
                                                                        achieving varying
                                                                                    varying degrees
                                                                                             degrees ofof success.
                                                                                                          success.                Four Service
                                                                                                                                  Four Service Categories
                                                                                                                                               Categories

Blueprint for
                                                     To better
                                                     To  better derive
                                                                derive industrial
                                                                        industrial companies’
                                                                                   companies’ success
                                                                                                 success
                                                     attributes and
                                                     attributes  and understand
                                                                     understand the the challenges
                                                                                        challenges they
                                                                                                     they are
                                                                                                           are                    Using financial
                                                                                                                                  Using  financial data
                                                                                                                                                     data gathered
                                                                                                                                                           gathered inin the
                                                                                                                                                                          the survey,
                                                                                                                                                                              survey, we
                                                                                                                                                                                      we
                                                     facing, we
                                                     facing,  we grouped
                                                                  grouped the
                                                                            the survey
                                                                                survey sample
                                                                                        sample into
                                                                                                 into four
                                                                                                      four                        analyzed the
                                                                                                                                  analyzed   the results
                                                                                                                                                   results along
                                                                                                                                                           along the
                                                                                                                                                                  the following
                                                                                                                                                                       following financial
                                                                                                                                                                                  financial
                                                                                                                                  parameters: overall
                                                                                                                                  parameters:     overall profitability,
                                                                                                                                                          profitability, service
                                                                                                                                                                         service business
                                                                                                                                                                                  business

Service Success
                                                     service categories.
                                                     service  categories.
                                                                                                                                  profitability, new
                                                                                                                                  profitability, new service
                                                                                                                                                       service revenue
                                                                                                                                                                revenue andand annual
                                                                                                                                                                                annual
                                                                                                                                  recurring revenue
                                                                                                                                  recurring   revenue from
                                                                                                                                                        from services.
                                                                                                                                                               services.

                                                                                                                                   We chose
                                                                                                                                  We    chose these
                                                                                                                                              these areas
                                                                                                                                                        areas because
                                                                                                                                                              because they
                                                                                                                                                                        they best
                                                                                                                                                                              best indicate:
                                                                                                                                                                                    indicate:
                                                                                                                                  •• The
                                                                                                                                      The positive
                                                                                                                                          positive impact
                                                                                                                                                     impact ofof services
                                                                                                                                                                 services on
                                                                                                                                                                          on the
                                                                                                                                                                              the overall
                                                                                                                                                                                   overall

Your How-To Guide on Service Transformation                                                                                           business especially
                                                                                                                                     business
                                                                                                                                  •• The
                                                                                                                                      The extent
                                                                                                                                                 especially in
                                                                                                                                          extent toto which
                                                                                                                                                             in the
                                                                                                                                                                the form
                                                                                                                                                                    form of
                                                                                                                                                       which companies
                                                                                                                                                                          of higher
                                                                                                                                                              companies are
                                                                                                                                                                             higher margins
                                                                                                                                                                           are already
                                                                                                                                                                               already
                                                                                                                                                                                      margins

                                                                                                                                      involved in
                                                                                                                                     involved   in the
                                                                                                                                                   the new
                                                                                                                                                         new service
                                                                                                                                                             service business
                                                                                                                                                                      business
                                                                                                                                  •• Business
                                                                                                                                      Business resilience
                                                                                                                                                 resilience during
                                                                                                                                                            during downturns
                                                                                                                                                                     downturns

Copyright ©
Copyright ©2021
            2021 Accenture.
                 Accenture. All
                            All rights
                                 rights reserved.
                                         reserved.
Each service category below illustrates different pivoting approaches,
with varying success.
                                                                                                                                            Four focus areas for successful
Champions
Within the
Within  the Leaders
              Leaders category,
                       category, aa few
                                    few Champion
                                         Champion companies
                                                      companies
                                                                           Pivoting approach
                                                                           Pivoting approach –– Champions
                                                                                                Champions and
                                                                                                          and Leaders
                                                                                                              Leaders
                                                                                                                                            service transformation

                                                                                  Value
                                                                         Business Value
outshine their
outshine    their peers
                  peers with
                         with the
                              the highest
                                   highest service
                                            service profitability
                                                      profitability
and portion
and  portion ofof new
                   new service
                        service revenue
                                 revenue out
                                          out ofof total
                                                   total service
                                                         service
                                                                                                     Transform                              What does it take to successfully grow core services while

                                                                         Business
revenue. Champions
revenue.   Champions have have configured
                                configured new
                                             new services
                                                    services so
                                                             so                                      Transform
                                                                                                     the Core
                                                                                                     the Core    New
                                                                                                                 New
they are
they  are more
           more efficient
                  efficient than
                            than those
                                  those offered
                                         offered byby Leaders.
                                                      Leaders.
Champions have
Champions      have achieved
                      achieved product
                                product asas aa service,
                                                service, where
                                                          where
                                                                                                                 Business
                                                                                                                 Business
                                                                                                                                            pivoting to new ones? Based on our research findings,
                                                                                                                 Scale
                                                                                                                 Scale
                                                                                                                                            we concluded that a successful, value-oriented service
pricing is
pricing  is based
             based on
                    on pay-per-use
                        pay-per-use oror pay-per-outcome.
                                         pay-per-outcome.                                              Pivot
                                                                                                       Pivot     the New
                                                                                                                     New
                                                                                                                 the
They also
They  also offer
             offer robust
                   robust core
                           core services.
                                 services.                                                Grow
                                                                                          Grow
                                                                                          the core
                                                                                              core
                                                                                                                                            transformation needs to consider four focus areas seen
                                                                                          the
Leaders                                                                                   Core business
                                                                                               business
                                                                                                                                            in Champions and Leaders.
                                                                                          Core
Leaders grow
Leaders    grow core
                 core services
                      services while
                                 while developing
                                       developing andand scaling
                                                         scaling
new ones
new   ones toto achieve
                achieve stable,
                         stable, robust
                                  robust service
                                          service profitability.
                                                   profitability.
Of all
    all categories,
        categories, Leaders
                     Leaders have
                               have the
                                     the highest
                                          highest proportion
                                                   proportion                                                               Time
                                                                                                                            Time
Of
of annual
   annual recurring
            recurring revenue
                       revenue outout of
                                      of total
                                         total service
                                               service revenue,
                                                        revenue,

                                                                                                                                            1                                          2                                      3                                      4
of
making services
making    services aa driver
                      driver for
                             for business
                                 business stability.
                                            stability.

Strivers                                                                   Pivoting approach
                                                                           Pivoting approach –– Strivers
                                                                                                Strivers
 Companies in
Companies        in this
                    this group
                         group understand
                                understand they they need
                                                     need toto pivot
                                                               pivot
                                                                                                                                            Integrated                                 Sustainable,                           Effective,                             Proactive
                                                                                  Value
                                                                         Business Value

 but rush
but  rush into
            into new
                  new services,
                        services, often
                                  often without
                                          without aa clear
                                                     clear strategy
                                                           strategy
 or goal.
    goal. While
           While ambitious,
                    ambitious, their
                                their relentless
                                      relentless striving
                                                   striving has
                                                             has
or
                                                                                                     Transform                              sales approach                             systematic                             scalable                               service
                                                                         Business

 been at
been   at the
           the expense
                 expense of of core
                               core services.
                                    services. They
                                                 They may
                                                       may have
                                                            have                                     Transform
 invested in
invested     in the
                the wrong
                     wrong areas
                             areas or
                                    or in
                                        in too
                                           too many
                                                many fields
                                                      fields at
                                                              at the
                                                                 the
                                                                                                     the Core
                                                                                                     the Core    New
                                                                                                                 New                        and ambitious                              digital                                delivery                               ecosystem
                                                                                                                 Business
                                                                                                                 Business
 same time.
same   time. Although
                 Although they
                            they have
                                  have achieved
                                         achieved aa very
                                                      very high
                                                            high                                                                            targets                                    services                                                                      management
                                                                                                                 Scale
 share of
share  of new
           new service
                  service revenue,
                           revenue, overall
                                     overall services
                                               services profitability
                                                         profitability                                 Pivot
                                                                                                       Pivot
                                                                                                                 Scale
                                                                                                                 the New
                                                                                                                 the New                                                               investment
 suffers from
suffers   from aa lack
                    lack of
                         of focus.
                            focus.                                                        Grow
                                                                                          Grow
                                                                                          the core
                                                                                          the core

                                                                                          Core business
                                                                                          Core business

                                                                                                                            Time
                                                                                                                            Time
                                                                                                                                   Author                                                                               About Accenture
                                                                                                                                   Urban Hofström
                                                                                                                                   Urban  Hofström                                                                      Accenture is
                                                                                                                                                                                                                        Accenture    is aa global
                                                                                                                                                                                                                                           global professional
                                                                                                                                                                                                                                                  professional services
                                                                                                                                                                                                                                                                    services company
                                                                                                                                                                                                                                                                             company
                                                                                                                                   Principal Director
                                                                                                                                   Principal Director                                                                   with leading
                                                                                                                                                                                                                        with  leading capabilities
                                                                                                                                                                                                                                        capabilities inin digital,
                                                                                                                                                                                                                                                          digital, cloud
                                                                                                                                                                                                                                                                   cloud and
                                                                                                                                                                                                                                                                          and security.
                                                                                                                                                                                                                                                                                security.
                                                                                                                                   urban.hofstroem@accenture.com
                                                                                                                                   urban.hofstroem@accenture.com                                                        Combining unmatched
                                                                                                                                                                                                                        Combining     unmatched experience
                                                                                                                                                                                                                                                      experience and and specialized
                                                                                                                                                                                                                                                                          specialized skills
                                                                                                                                                                                                                                                                                        skills
Traditionalists                                                            Pivoting approach
                                                                           Pivoting approach –– Traditionalists
                                                                                                Traditionalists
                                                                                                                                                                                                                        across more
                                                                                                                                                                                                                                 more than
                                                                                                                                                                                                                                        than 40
                                                                                                                                                                                                                                              40 industries,
                                                                                                                                                                                                                                                  industries, we we offer
                                                                                                                                                                                                                                                                     offer Strategy
                                                                                                                                                                                                                                                                           Strategy and
                                                                                                                                                                                                                                                                                      and
 Compared to   to the
                  the other
                       other categories,
                              categories, Traditionalists
                                              Traditionalists focus
                                                                focus                                                                                                                                                   across
Compared
                                                                                                                                                                                                                        Consulting, Interactive,
                                                                                                                                                                                                                        Consulting,    Interactive, Technology
                                                                                                                                                                                                                                                     Technology and  and Operations
                                                                                                                                                                                                                                                                          Operations
                                                                                  Value

 more on on improving
             improving core
                         core business
                               business capabilities,
                                             capabilities, which
                                                             which
                                                                         Business Value

more
                                                                                                                                                                                                                        services—all powered
                                                                                                                                                                                                                        services—all    powered by by the
                                                                                                                                                                                                                                                        the world’s
                                                                                                                                                                                                                                                             world’s largest
                                                                                                                                                                                                                                                                      largest network
                                                                                                                                                                                                                                                                              network of of
 they manage
they   manage profitably
                  profitably and
                             and seek
                                   seek to to grow.
                                              grow. As
                                                     As aa result,
                                                            result,
                                                                                                     Transform                                                                                                          Advanced Technology
                                                                                                                                                                                                                        Advanced     Technology and and Intelligent
                                                                                                                                                                                                                                                          Intelligent Operations
                                                                                                                                                                                                                                                                       Operations centers.
                                                                                                                                                                                                                                                                                     centers.
                                                                         Business

 they have
they   have the
              the smallest
                  smallest share
                            share of of new
                                        new service
                                              service revenue
                                                       revenue out out                               Transform
                                                                                                     the Core
                                                                                                     the Core    New
                                                                                                                 New                                                                                                    Our 537,000
                                                                                                                                                                                                                        Our   537,000 people
                                                                                                                                                                                                                                        people deliver
                                                                                                                                                                                                                                                 deliver onon the
                                                                                                                                                                                                                                                              the promise
                                                                                                                                                                                                                                                                   promise ofof technology
                                                                                                                                                                                                                                                                                technology
 of total
of  total service
          service revenue.
                    revenue. This
                               This may
                                      may serve
                                            serve them
                                                    them well
                                                            well now
                                                                 now                                             Business
                                                                                                                 Business                                                                                               and human
                                                                                                                                                                                                                        and   human ingenuity
                                                                                                                                                                                                                                       ingenuity every
                                                                                                                                                                                                                                                   every day,
                                                                                                                                                                                                                                                            day, serving
                                                                                                                                                                                                                                                                 serving clients
                                                                                                                                                                                                                                                                          clients in
                                                                                                                                                                                                                                                                                   in more
                                                                                                                                                                                                                                                                                      more
 but is
but   is not
         not sustainable
              sustainable for
                           for future
                                future success.
                                          success. They
                                                     They do do not
                                                                not
                                                                                                                 Scale
                                                                                                                 Scale                                                                                                  than 120
                                                                                                                                                                                                                        than   120 countries.
                                                                                                                                                                                                                                   countries. WeWe embrace
                                                                                                                                                                                                                                                     embrace the  the power
                                                                                                                                                                                                                                                                      power ofof change
                                                                                                                                                                                                                                                                                 change
 see an
see   an urgent
          urgent need
                   need to
                         to transform
                            transform the  the core
                                                core while
                                                      while scaling
                                                              scaling                                  Pivot
                                                                                                       Pivot     the New
                                                                                                                 the New                                                                                                to create
                                                                                                                                                                                                                        to create value
                                                                                                                                                                                                                                    value and
                                                                                                                                                                                                                                            and shared
                                                                                                                                                                                                                                                shared success
                                                                                                                                                                                                                                                           success for
                                                                                                                                                                                                                                                                     for our
                                                                                                                                                                                                                                                                         our clients,
                                                                                                                                                                                                                                                                             clients,
aa new
   new service
         service business.
                  business. They
                              They may
                                     may struggle
                                            struggle to
                                                      to build
                                                           build new
                                                                 new                      Grow
                                                                                          Grow
                                                                                          the core
                                                                                          the core                                                                                                                      people, shareholders,
                                                                                                                                                                                                                        people,   shareholders, partners
                                                                                                                                                                                                                                                   partners andand communities.
                                                                                                                                                                                                                                                                     communities.
 services and
services   and execute
                 execute aa broader
                             broader service
                                         service transformation.
                                                  transformation.
                                                                                                                                                                                                                        Visit us
                                                                                                                                                                                                                        Visit us at
                                                                                                                                                                                                                                 at www.accenture.com.
                                                                                                                                                                                                                                    www.accenture.com.
 In some
In  some cases,
           cases, they
                    they have
                         have failed
                                 failed to
                                         to pivot
                                             pivot at
                                                   at all.
                                                      all.
                                                                                          Core business
                                                                                          Core business

                                                                                                                            Time
                                                                                                                            Time
                                                                                                                                    Disclaimer
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CALDWELL PARTNERS                                                                                           POLESTAR
At Caldwell we believe Talent Transforms. As a leading provider                                             Polestar is an electric performance car brand harnessing refined
of executive talent, we enable our clients to thrive and succeed by                                         performance and cutting-edge technology. Our mission is to bring
helping them identify, recruit and retain their best people. Our                                            driving pleasure into a new era with a product offering of progressive,
reputation — 50 years in the making — has been built on transformative searches across functions and        electrified performance cars that are designed and engineered without compromise. Passion and emotion
geographies at the very highest levels of management and operations. We leverage our skills and net-        drive us, electricity and innovation drive our cars. We are all in, guiding our industry forward through pure,
works to also provide agile talent in the form of flexible and on-demand advisory solutions for companies   progressive performance.
looking for support in strategy and operations. With offices and partners across North America, Europe      Polestar produces two electric performance cars. The Polestar 1 is a low-volume electric performance
and Asia Pacific, we take pride in delivering an unmatched level of service and expertise to our clients.   hybrid GT. The Polestar 2 is a fully electric, five door fastback that comes in three variants. In the future, the
                                                                                                            Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – showcasing the brand’s
                                                                           www.caldwellpartners.com         vision in terms of sustainability, technology and design.
                                                                                                            In Switzerland the brand can be experienced in the Polestar Spaces in Zurich and Geneva. The Swiss team
                                                                                                            is headquartered in Zurich and led by Managing Director Sascha Heiniger.
                                                                                                                                                                                                       www.polestar.com

GETINGE                                                                                                     ROBERT WILSON MARINE TECHNOLOGIES (RWMT)
With a firm belief that every person and community should                                                   Robert Wilson Marine Technologies (RWMT) is a Swedish company
have access to the best possible care, Getinge provides hospi-                                              that has developed a unique technology for seabed scanning. The tech-
tals and life science institutions with products and solutions aim-                                         nology is based on ultrasound that generates high-resolution images
ing to improve clinical results and optimize workflows. The offering includes products and solutions        through vertical echoes. This environmentally friendly and non-invasive technology has been validated
for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science.      through international salvaging operations, as well as in the high-profile survey of the Vasa warship wreck
Getinge employs over 10,000 people worldwide and the products are sold in more than 135 countries.          site. RWMT divides its customer base into four different business areas:
                                                                                                            • UNDERWATER PRE-CONSTRUCTION - Analyse the seabed during the pre-planning phase of infrastructure
Contact Mrs. Sina Zwerger, Head of Marketing Communications DACH, for more information:                     projects like ports or bridges,
sina.zwerger@getinge.com.                                                                                   • CULTURAL - Locate, verify, and in some cases identify wrecked ships and other cultural artefacts,
                                                                             www.getinge.com/int            • ENVIRONMENTAL - Locate cables, pipelines and hazardous waste hidden in the seabed,
                                                                                                            • DEFENCE & SECURITY - Find dumped mines, weapons, and surveillance technology hidden in the sea-
                                                                                                            bed.
                                                                                                                                                                                                          www.rwmt.se

KEMPINSKI PALACE ENGELBERG                                                                                  UTOPIA MUSIC
Kempinski Palace Engelberg – Titlis Swiss Alps is easily accessible thanks                                  Utopia Music is a Swiss/Swedish-based technology company that lever-
to its central location in the center of the village. Only 40 minutes by car from                           ages big data in order to enhance the global music industry through in-
Lucerne, and around 80 minutes from Zurich, the first and only international five-                          creased revenues, reduced costs, accelerated payment cycles and im-
star hotel in Engelberg offers 129 rooms and suites with a stunning view of the                             proved insights, while creating an ecosystem where music & tech foster creativity & joy. A revolution in the
beautiful mountain scenery. Thereby the historical and modern parts of the im-                              music industry and a game changer, where the power of the music is once again returned to the copyright
posing building merge into a harmonious unity. The Kempinski Palace Engelberg                               holders. We aim to upgrade the infrastructure of the music industry, by creating a state-of-the-art platform.
provides countless unique facilities and experiences including a rooftop infinity pool as part of its spa   Our mission is to collect, organize and utilizes music data, to enable a transparent, fair and data driven in-
or unique gastronomic offers with regional and seasonal products by the “Cattani restaurant”, “The          dustry, with a simple goal: one play one pay. So whenever and wherever a song is played, the correct copy-
Palace Bar” with Cigar Lounge, and the “Wintergarden”. Nine modern event and conference rooms               right holder gets paid in a timely manner and receives a fair portion (nearing 100%) of the money paid out.
and the historic Kursaal are specially tailored to the guest’s needs. In addition, the Kempinski Palace
Engelberg and its picturesque surroundings offer a variety of leisure activities in summer and winter.                                                                                                    utopiamusic.com

                                                                       www.kempinski.com/engelberg
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