FUEL RETAIL CONFERENCE 2018 - Fuel Retail Supporting Expo 2018 Manaseer Group Kingdom of Jordan Phoenix Petroleum Philippines
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WWW. PETROLWORLD .COM Issue 2 2018
FUEL RETAIL CONFERENCE 2018
Fuel Retail Supporting Expo 2018
Manaseer Group Kingdom
of Jordan
Phoenix Petroleum
Philippines
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2
+ CONTENTS
06 FUEL RETAIL
SECTION 1: FEATURES CONFERENCE
04 WORLD VIEW
Key stories from around the world
06 FUEL RETAIL CONFERENCE
16 SUPPORTING EXPO
SECTION 2: NEWS
OIL COMPANY AND RETAIL BRAND NEWS
28 ASIA
32 AFRICA
34 MIDDLE EAST
35 EUROPE
37 NORTH AMERICA
39 LATIN AMERICA
16 SUPPORTING EXPO
SECTION 3: PRODUCTS & SUPPLIERS
41 PRODUCT AND SUPPLIER NEWS
46 PETROLWORLD CELEBRATES 20YEARS IN ASIA
SECTION 4: INDUSTRY INFORMATION
48 THE NEXT ISSUE
PETROLWORLD Magazine online
WWW.PETROLWORLD.NET
41 PRODUCT AND
SUPPLIER NEWS
FUELWORLD Issue 2 2018
3
+ CONTACTS + EDITOR'S LETTER
International Editor
David Egan
Contributors
Carl Clump
Debbie Uy Rodolfo
Yasser al Manaseer
Robin Paul
Art Director
Anja Coyne
Advertising Enquiries
info@petrolworld.com
advertising@petrolworld.com
Welcome to our renamed publication FuelWorld!
Accounts Enquiries
Dorota.Chojecka@petrolworld.com Good, bad or indifferent, do let us know what you think.
It has been something that has been debated for at least
Subscriptions 18 months internally.
subscriptions@petrolworld.com
Then in March 2018, we mentioned this to a number of market
executives and clients who all made sensible comments.
Press Release / Editorial
pr@petrolworld.com This Issue 2 for 2018 is also the first time since the quarterly
or newsdesk@petrolworld.com magazine was 1st published in 2009, that we are doubling
up as the Official Catalogue for the Fuel Retail & Distribution
Print Conference & Supporting Expo 2018 in Kuala Lumpur.
Image Magic Although there will be a separate Event Supplement that
Digital Printing Services includes the Conference schedule and event floor plan.
50200 Kuala Lumpur, MY
Our news section includes the new index for the previous
period since our last publication. However the news content
has been reduced by 33%. This is paving the way for more
features related to each continent going forward.
Published quarterly (four times a year) both the PetrolWorld
In future issues, we are including more segmented market
Magazine and the C-STORE executive Magazine, including news for example, aviation and marine fuels as well as the
their Supplements, are circulated to all key purchasing
decision makers within the fuel value chain from Logistics various fuel brands and local distributors' profiles.
(distribution), through retail marketing to C-Store/G-Store
across the globe. Additionally the vast majority of key The next expanded issue 3 2018 of FuelWorld will also have
personnel within companies supplying to these retail brands
are recipients. Service Station World of Convenience integrated to include
All material © 2018. No part of these publications or any other
Fuel Brand Franchise, Food Services and ancillary services.
PetrolWorld material may be reproduced, stored in a retrieval It will be presented as two publications in one.
system or transmitted in any form or by any means without the
prior written consent of the Publisher. Opinions and comments
expressed herein are not necessarily those of the Publisher. All The PW Team and I want to thank our clients, subscribers
rates are correct at time of going to print but are subject to change. and key market players for their support and we look
Whilst every effort has been made to ensure that all information
contained in these publications is factual and correct at time of forward to further serving the industry over the coming
going to press, PetrolWorld cannot be held responsible for any years at a time of immense change.
inadvertent errors or omissions contained herein.
David Egan
Published by:
International Editor
FuelWorld
PETROLWORLD
REPRESENTATIVE OFFICE
PW MEDIA Suite 33-01. 33rd Floor
International Ltd Menara Keck Seng
38 Brook Meadow 203 Jin Bukit Bintang
Avoca 55100 Kuala Lumpur
Co Wicklow
Ireland Tel +60 3 2116 9613
Issue 2 2018 FUELWORLD
4 Section 1 Feature > World View
WORLD VIEW
Snapshot stories from around the world
Valero Long-Term Deals for Refined Products Supply To Northern Mexico
The transaction is to provide northern Mexico with the fuel
products. An indirect wholly owned subsidiary of Valero Energy
Corporation, Valero Marketing and Supply de Mexico, S.A. de
C.V., (Valero), has forged long-term agreements to directly
supply refined products from its Corpus Christi and Three
Rivers, Texas, refineries through a pipeline and terminal
expansion, into northern Mexico.
Valero’s existing infrastructure for supplying northern Mexico
is increased by this transaction, in addition to enhancing
the efficiency of fuel delivery into this area. By year-end, the
company expects to begin delivering products through this
expanded facility.
Gary Simmons, Senior Vice President Marketing & Supply,
said “This agreement is another step in our strategy to
extend Valero’s supply chain. This transaction combined with
our agreements to supply central Mexico demonstrates our
commitment to efficiently supply fuel and diesel to the growing
Mexican markets and will further strengthen our distribution
presence, including branded sales.” 18052018
Exxon Mobil Unit Sells Italy Refinery, Fuel Terminals to Algeria
Exxon Mobil Corp. has agreed to sell a refinery and three fuel
terminals in Italy to Algeria, as the OPEC member seeks to cut
fuel imports by refining its own crude.
Esso Italiana Srl, a unit of Exxon Mobil in Italy, signed an
agreement for the sale of its Augusta refinery in Sicily to
Algerian state energy producer Sonatrach. It’s also selling
three fuel terminals in Augusta, Palermo and Naples and
related pipelines to Sonatrach.
The terminals will enable Sonatrach to ship Algerian crude
to the Augusta refinery and send oil products back to Algeria
after refining, Omar Maaliou, general manager of the
company’s marketing department. Neither Maaliou nor the
Esso statement gave details of the sale’s value.
Algeria, which depends heavily on oil natural and gas exports,
has struggled to trim its fuel imports and narrow a budget Sonatrach is to complete its purchase of the refinery and fuel
deficit that ballooned to more than 15 percent of gross terminals in Italy by the end of 2018, and the deal is subject
domestic product after crude prices began plunging in 2014. to conditions and legal requirements, including consultation
The North African nation’s oil production dropped to 990 with trade union representatives and approval of the antitrust
million barrels a day in April from 1.27 million barrels a day in authority. About 660 Esso employees at these facilities will be
January 2012. transferred to Sonatrach once the sale is completed.
The Augusta refinery purchase marks Algeria’s first Algeria consumes more oil than its refineries can process
international investment in refining, Sonatrach Chief into products, according to Sonatrach data. The company’s
Executive Officer Abdelmoumen Ould Kaddour said. Sonatrach fuel tenders to cover that shortfall have sometimes been
announced a deal earlier this year with oil trader Vitol Group to among the largest in the Mediterranean products market,
ship Algerian crude to Italy to be processed and sent back as
making them important for regional prices. 11052018
refined products, the first deal of its kind.
Source: Bloomberg
FUELWORLD Issue 2 2018
Feature > World View Section 1 5
USA: Chevrolet & Shell Introduces In-dash Fuel Payment Experience
Chevrolet and Shell are getting ready to unveil the industry’s working to develop better products and services for our
first, in-dash fuel payment and savings experience. customers, and we are always evolving according to their
transforming needs and expectations around convenience,
Without the swipe of a credit card or using a mobile device,
quality, digitalization and service. We’re thrilled to be working
the new feature allows drivers of eligible Chevrolet vehicles
with Chevrolet to make this a reality,” said Sydney Kimball,
to pay and save directly through the touchscreen in their
Vice President, Fuel Sales and Marketing Americas for Shell
vehicle when they fuel up at participating Shell-branded fuel
Oil Products U.S. 20042018
service stations.
In order to use this feature, users will need to press the Shell
icon within Marketplace and choose their preferred station
location. A code will be generated, after a few taps on the KEEPING AHEAD IN THIS
in-vehicle touchscreen that allows the user to activate a
desired unit and start fueling, which then lets payment to be BUSINESS IS TOUGH
STANDARDS HELP
automatically charged to the payment method on file, with
Fuel Rewards savings applied.
The automotive industry’s first commerce platform for
on-demand reservations and purchases of goods and
services, Marketplace, powers Shell, which also allows users
other services like ordering food, make dinner reservations,
find parking or hotels, among others.
Rick Ruskin, senior manager, Online Commerce, Chevrolet,
said “We introduced Marketplace to deliver value, productivity JOIN
and convenience to our customers. Bringing the Shell Pay &
Save functionality right on the touchscreen of our vehicles
is the latest advancement of this platform, allowing drivers
to simply access Fuel Rewards and pay for fuel while inside • IFSF IS A NOT-FOR-PROFIT ORGANISATION ENABLING
their car.” TECHNOLOGY STANDARDS FOR RETAIL EQUIPMENT & SERVICES
Shell, through Marketplace, already provides customers ease • IFSF ADOPTION REDUCES EXPENSIVE AND TIME-CONSUMING
of navigation to their nearest Shell station, together with RESEARCH & DEVELOPMENT COSTS
information about station amenities and the ability to sign
up for the Fuel Rewards program. Chevy customers, with • IFSF COMPLIANCY IS BECOMING A STRONG SELLING TOOL AS
the launch of in-dash fuel payment to the nation’s largest IT OFFERS GLOBALLY APPLICABLE & RECOGNISED STANDARDS
branded fueling network, will now be able to pay and save • IFSF ALLOWS RETAILERS TO TREAT DEVICES AS COMMODITIES
from the comfort of their vehicle at participating Shell fuel WITH INTER-CONNECTING & INTERCHANGEABLE BENEFITS
service stations.
IFSF LTD. IS THE INTERNATIONAL FORECOURT STANDARDS FORUM
“Being the first to deliver this type of in-dash fuel payment
and savings is very exciting. At Shell we are constantly See ifsf.org for more information
Issue 2 2018 FUELWORLD
THE NEW INTERNATIONAL PLATFORM FOR FUEL RETAIL,
HANDLING & DISTRIBUTION IN ASIA
Fuel Retail & Distribution
Conference 2018
26th – 27th June , Kuala Lumpur, Malaysia
with supporting Expo
HEADLINE SPONSORS
SUPPORTING COMPANIES
WWW.FUELSEXPO.COM
8 Section 1 Feature > Fuel Retail Conference 2018 www.fuelsexpo.com
Fuel Retail
Conference 2018
Welcome Selamat Datang and welcome
to our 2nd Fuel Retail Conference and supporting Expo 2018
The new event platform created last year also has a strong
focus for distributors to meet and network. Local equipment
being held in Kuala Lumpur. The event represents a new era and solution distributors play a crucial role in the operation and
an independent international platform for the fuel retail and maintenance of fuel supply and retail networks.
distribution market; from storage to end-user.
At the time of writing this welcome message, we estimate the
attendance to the event would be similar to last year’s event with
While the market circumstances have changed from last
a wider variety of international visitors and a higher number of
year, the theme of fuel pricing and technology remain topical.
first timers.
Day One is “The Challenge of Fuel Pricing” and Day Two we
have the theme of “Technology from Storage to End User”. While the main Conference and supporting Expo dominate
As previous attendees and clients of PetrolWorld will know, proceedings over two days, we have a VIP Lounge plus VIP Venue
we use the platform to introduce both fuel brands and supplier level that operate in and around the event. Together with the main
solution companies from around the world to inform and tell dinner on Tuesday evening, this will provide all participants with
their story. quality networking and business time to meet their objectives.
Forum 1998 CPC Taiwan
Business Meeting
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 Section 1 9
PetrolWorld
Events in Asia
In Malaysia and Singapore fuel retail
markets, employing technology
(mobile payments), loyalty programme
and generating revenues from
ancillary services like the shop
are now fundamental to network
development. The Philippines has seen a
transformation of the fuel retail network
in terms of independent players like
Eastern Petroleum, Phoenix Petroleum
and Seaoil Franchise. China and India
have witnessed a revolution in fuel retail
network numbers where consolidation
remains a key strategy.
PetrolWorld has covered all these regions
over the last 12 years and held forum
events in all of the countries mentioned
above. This Fuel Retail & Distribution
Conference in June 2018 is a key meeting
point and platform for both local and
Mr Koga Idemitsu, Japan ,(left) attended the first PW Forum in Penang 1998 and
international players.
retired year after this photo was taken at the PW Langkawi Forum in 2009.
PetrolWorld is the only established
PetrolWorld targets the fuel retail and by 40% over the coming 2 decades. On international business media platform
distribution markets. This includes the the fuel supply side development of the operating in Asia since 1998 that is
Fuel Retail Service Station Networks, fuel retail network and fuel distribution focused on the fuel retail, handling and
Commercial Fuels (including Aviation& infrastructure are a huge challenge. distribution markets.
Marine Fuels), Distribution Logistics
and Lubricant’s. It is also concerned
with ancillary services around the fuel
service station including the franchise,
food services and convenience retail.
The PetrolWorld Fuel Retail & Distribution
Conference with supporting Expo
is about creating a key “Local &
International Meeting Point” for the
industry. With the trade event being held
in Kuala Lumpur, there will be a special
focus on the ASEAN fuel retail market
region. With PetrolWorld’s geographical
reach, we are expecting participation
from other parts of Asia, Middle East
and some parts of Africa.
The Asia Pacific region is the most
PW attends
significant developing fuel retail region
PetroChina
in the world along with Latin America.
event
The Asia Pacific region demand for in Beijing
energy is likely to rise by 50% and oil
Issue 2 2018 FUELWORLD10 Section 1 Feature > Fuel Retail Conference 2018 – The Event Team www.fuelsexpo.com
ON SITE EVENT TEAM
EVENTS David Egan
Founder and President of
Mary Callaghan
International Business
Development
Sol Royo Erausquin
Latin America Business
(Spanish Speaker)
PetrolWorld
Introducing the David Egan has been
Mary has worked for
world-class companies
Sol Royo Erausquin joined
PetrolWorld as a Business
ON-SITE involved in the fuel retail
and distribution business
internationally for twenty
years, including ten years
Development Executive for
the Latin American market.
EVENT TEAM since January 1987. David at Oracle, and has a wealth Responsible for developing
of experience in management, our communications and
is currently focused and training and marketing. database and preparation
for Conference & responsible for the new
schedule being rolled out
She has been a speaker
at business conferences
of monthly newsletter for
Latin-America. In Ireland for
Supporting for Asia from October 2016
to June 2018. This will
throughout Europe and
worked closely with
22 years after completing
3rd level education in Spain,
Expo
Deepak Chopra on a is fluent in English with
involve the set up of a new number of philanthropic extensive experience in the
development team for Asia. projects. Technology and Legal sectors.
david.egan@petrolworld.com mary.callaghan@petrolworld.com sol.royo@petrolworld.com
Shawn Lum
is the administrative back up
based in our Kuala Lumpur
representative office. Shawn
has other back up staff to
assist him in KL. Shawn also
worked on our 1st Fuel Retail
Conference in 2017.
Jibin Mathews
Web Project Manager
Jibin is looking after our event
website www.fuelsexpo.com
EVENTS Anja Coyne
Art Director
Dorota Chojecka
Accounts Administrator
He is based in India and works
for Krish Design who have
looked after our event and
(Native German Speaker) (Polish Speaker) forum websites since 2004.
Introducing the Anja joined the PetrolWorld Dorota Chojecka has
team in 2013 as Art Director worked in various Robin Paul
OFF-SITE of the print and online
magazine. Anja worked in
administration roles at
PetrolWorld since 2000.
PW News Resource & News
Webmaster
BACK-UP TEAM
advertising in Germany Dorota was also involved
and moved to Ireland in the PetrolWorld event Key PetrolWorld resource
in 1999. She has been team up to 2007. Dorota executive for PW working
for this event successful in design for
over 20 years.
is currently involved in
accounts administration.
with David Egan for the last
two years.
anja.coyne@petrolworld.com dorota.chojecka@petrolworld.com editor@petrolworld.com
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 – Conference Speakers Section 1 11
Conference Speakers
He spent some 13 years with Texaco, where he served as
European Marketing Coordinator, selecting retail technology
for Texaco’s European companies; Manager of the UK’s
Marketing and Planning Division, as well as a series of roles in
Retail Management, Logistics and Finance and Economics.
In 2000, Carl founded Retail Decisions, an international card
issuing and fraud prevention company, with many of the
Moderator world’s leading brands as customers. Its customers include
Carl Clump Banks, Payment Service Providers, Retailers, Airlines and Oil
BWD Advisory Companies. He was the Chief Executive from 2000 until 2011.
The Company was listed on the London Stock Exchange
Singapore until 2006 when Carl took the company private. For the three
Carl Clump has experience of being the CEO of a public listed years 2007 – 2009, Retail Decisions was in the top 100 fastest
company on the London Stock Exchange, an AIM listed company, growing UK, Private Equity owned companies. He retired as
a private equity backed company and two start-ups, as well as the company’s Group Chairman in March 2013. Prior to Retail
being Group Managing Director for a Venture Capital backed Decisions, Carl was the Chief Executive of Card Clear plc.,
entity. He holds a number of non-executive and advisory roles. an AIM listed company involved in payments, card issuing,
Until July 2014, he was the chairman of the cards and payment loyalty, currency exchange and fraud prevention. From 1993 to
division of a European Private Bank. 1998, he served as the Group Managing Director of the Harpur
Group, an issuer of fuel cards.
He is currently the chairman of Swift Networks Group Ltd
(ASX: SW1). Swift, in May 2018, was discussed by NAB Trade, Based in France, he was the President-Directeur General of
National Australia Bank’s on-line platform under the caption, TEPAR a consortium of some twenty plus European fuel card
“Will these stocks be the next big thing”. He is a special advisor issuing oil companies from 1989 to 1993. Carl has an MBA
to Jacanda Capital and Boardroom Capital, boutique advisory from the Cranfield School of Management, a post-graduate
companies headquartered in Sydney and Perth respectively. He diploma in Management Studies and a University of London
has also advised an Asia-Pacific organisation on the launch of a Degree in Physics.
specialist Fuel Card and has recently advised other companies in He has lived and worked in France, Belgium, UK, USA,
Singapore, Malaysia, Indonesia and UK. Australia, and most recently, Singapore
Issue 2 2018 FUELWORLD12 Section 1 Feature > Fuel Retail Conference 2018 – Conference Speakers www.fuelsexpo.com
Debbie Uy Rodolfo
VP Customer
Vandana Hari Service Unit
Founder of Phoenix Petroleum
Vanda Insights Philippines
Vandana Hari has two decades of experience providing Presentation:
essential intelligence on the energy commodities sector, aimed On the Rise: How Independent Players are Changing the
at enabling businesses and policy makers alike to make Game in the Philippine Oil Industry
better-informed decisions. She is the founder and CEO of
The Philippine oil industry’s deregulation in 1998 opened
Vanda Insights, which specialises in the market pricing
the path for new entrants who are today gaining a bigger
dimension of the oil industry and analyses major trends in the
share of the market. This presentation will share the
context of macroeconomics, geopolitics and demographics.
journey of Phoenix Petroleum as it rose to challenge the
Having worked in New Delhi, Hong Kong and Singapore, she has big brands, and how it will continue to change the game in
spent considerable time studying the oil markets in Asia. Prior to a competitive industry.
launching Vanda Insights, she led the Asia Editorial operations at
Debbie Uy Rodolfo is the Asst. Vice President for Customer
S&P Global Platts. Vandana has written a research paper on
Service Unit and Corporate Communication at Phoenix
the acceleration of fuel pricing reforms in Asia in the wake of
Petroleum. She has been with Phoenix since 2008, initially
the 2014 oil price crash, and developed an Asia “Oil Pricing
handling corporate communication before currently,
Deregulation Index”, which scores the region’s developing
heading the Customer Service Unit starting 2013.
countries on deregulation and fuel subsidy metrics.
Yasser Al Manaseer
General Manager Ricardos Khoury
Manaseer President & CEO
Oil & Gas Novus Technologies
Kingdom of Jordan Singapore
Presentation: Presentation:
Development of Manaseer Fuel Retail Network in Jordan Your neighbourhood Service Station - Digital Lifestyle Hub
of the future
Eng. Yasser Al Manaseer has been General Manager at
Jordan Modern Oil & Fuel Company since 2001 and has Service stations are evolving to become lifestyle hubs providing a
been involved in the set-up of Manaseer Oil & Gas fuel top retail experience, seamless and mobile services to meet your
brand from its inception. Prior to this Yasser Manaseer customers need in an evolving mobility environment.
worked for the Jordan Modern International Trade Company
Ricardos Khoury the founder and CEO of Novus Technologies
and the Jordan Ceramic Factory. He qualified in Chemical
has contributed to the payment industry in Europe Middle East &
Engineering at the University of Ankara.
APAC since early nineties. He is a great believer in digital and its
impact on daily life, which led to founding Novus in 2013 carving
a space as a digital and payments specialist with innovative
projects in eight Asian countries. Today Novus Technologies has
direct presence in Singapore, Philippines, Cambodia, Sri Lanka,
India and covers other Asian markets like Indonesia, Malaysia &
Oman through strategic partnerships with established local
solution providers.
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 – Conference Speakers Section 1 13
Brad Jones David Nichamoff
Regional Head VP Product
Asia-Pacific Development
P97 Networks P97 Networks
Presentation: Will be available for Panel Discussion and on P97 Expo Stand
How Mobile Commerce is Changing the Game
David Nichamoff is VP of Product Development for P97 Networks,
Brad Jones is the Asia Pacific Regional Head at P97 with responsibility Engineering and Product Management. David
Networks located in Melbourne, Australia. He has over is based in Boston, MA, USA and has 20 years of successful
4 years mobile commerce experience and 10 years experience in technology companies, with hands-on and
payments experience (mobile, online and in-store) management roles in pre-sales, product management, software
focussing on fuel and convenience retailing. Furthermore development, quality assurance, consulting, and support. David’s
he has 10 years banking and finance experience and a responsibilities include managing partner relationships with a
Masters of Business Administration (MBA). global focus, including North America, South America, Asia and
Europe. He has also successfully led several turnaround projects
P97 is a mobile commerce and digital marketing platform
with domain expertise in telecommunications and IT focused on
that connects merchants in the retail fueling industry to
the energy industry. Some of fuel retail clients have included:
their consumers by enabling mobile payments and the
ExxonMobil, Chevron, Shell, Petrobras, Codelco, Dow, RasGas,
delivery of targeted digital offers.
and Valero.
Thomas Rieger
Director Marketing
and Sales Vernon Brickman
Asia Pacific Region Executive Chairman
SOLARKIOSK AG ADVERTO
Presentation: Vernon better known as Vern, is a seasoned entrepreneur
How an integrated solar powered retail solution can unlock having started his first company at age fifteen. Vern has built,
additional revenue streams at Fuel Service Stations grown and managed many successful businesses throughout
his forty years as a professional entrepreneur.
Having invented a solar powered retail solution has helped
SOLARKIOSK to become one of East Africa’s biggest retailers As the Founding Director of PumpTV, Vern took the concept
with over 200 POS in 3 sub-Saharan countries. Our portable, of a Digital Forecourt TV network and grew that network to
modular and quick to implement solutions help our clients more than 130 sites leading to the Val Morgan acquisition
to quickly penetrate and grow their business in underserved of the network in 2012.
markets by adding retail to their fuel service stations. The
Feeling that there was more to do to be done with digital
integration of connectivity as a service, as well as mobile money
media at the pump. Vern and a small group of investors
services, has helped us coping with the growing need for digital
started Adverto in 2013.
integration in a modern retail context.
Thomas Rieger is the director of the Asian Pacific region at
SOLARKIOSK AG. He has over 4 years of experience building and
optimizing one of East Africa’s leading retail chains, as well as
over 13 years of experience in the photovoltaic space.
Issue 2 2018 FUELWORLD14 Section 1 Feature > Fuel Retail Conference 2018 – Conference Speakers www.fuelsexpo.com
Russell Dupuy
Managing Director
Environmental Michael Martens
Monitoring Managing Partner
Solutions Pty Ltd Aicone Group
Russell holds a Master’s degree in Business Administration/ Presentation:
Entrepreneurship. Digital Transformation in Retail Petroleum
Since entering the petroleum industry with Veeder-Root as a Michael Martens, is experienced as an advisor for
graduate development engineer, Russell has become a seasoned manufacturing industry and energy corporations and
industry expert and leader with 20+ years experience in leak as a freelance consultant.
detection, wetstock management, and automatic tank gauging
Michael strongly believes that companies should adopt
and forecourt automation. His extensive knowledge and business
state of the art and proven information technology to
integrity is appreciated and respected throughout the industry.
improve their performance. He enjoys working with
Russell was the past President of the Australian Petroleum companies which have visions and a management team
Industry Contractors and Suppliers Association (APICSA eager to implement new ideas. “These are challenging
Limited), and is a member of the Petroleum Equipment times and companies with vision and new ideas to
Institute (PEI USA), the Association of Petroleum and Explosives implement will be the successful ones in the future.
Administration (APEA UK) and the Australian Institute of My mission is to identify these companies and help them
Management (AIM). achieve their vision with the best IT solutions”.
Philippe Chautard
Frank Rutten Corporate
Vice President Development
International Director,
Gulf Oil Fleet & Mobility
International Solutions
UK Ltd Edenred
Frank Rutten is Vice President International of Gulf Oil International Presentation:
UK Ltd – reporting to the Chairman of the Gulf Oil International How to support and enhance fuel retailers pricing strategy in
Group, Sanjay Hinduja. In addition to this role he has major targeting B2B customers’ at the pump
responsibilities as an active director in several operational
Chautard brings over 25 years of senior management
companies in the Gulf Oil International Group
experience in global corporate fleet and fuel card markets,
with expertise in strategy, marketing, product innovations,
After studying Economics and International Economics, Frank
IT and business process disciplines, in a multicultural and
started his career in the oil industry as a trader. He followed this
multinational environments.
by joining Shell as European Base Oil manager. He then widened
his experience and worked in the coal sector as a business Prior joining the Edenred group in 2014 to support their global
manager for South America, East Africa and Eastern Europe. expansion strategy, he worked as a Consultant for major
Frank also worked in upstream lubricants and was responsible Oil companies and fuel retail solution providers across the
for working on strategy for Shell in Azerbaijan, Turkmenistan, globe in the fields of developing the vision & strategy for card
Kazakhstan and East Siberia. After 3 years in that role Frank programmed, systems and operational solutions as well as
returned to lubricants to run the Shell Aseol lubricants business creating knowledge and insight from information for publishing
in Switzerland. In this time he reorganised the company and also companies. Chautard has a degree in Finance and Management
created a Global Shell lubricants offering for the food industry. from ESC Nice Sophia-Antipolis. He is based in France.
FUELWORLD Issue 2 201816 Section 1 Feature > Fuel Retail Conference 2018 – Conference Exhibitors www.fuelsexpo.com
Fuel Retail & Distribution
Supporting Expo
26-27 June 2018, HOTEL ISTANA, KUALA LUMPUR
Conference Area List of Exhibitors
Company Name Stand
Adverto B059-B060
AVS Display B053
Beacon Software B062
STAGE
DFS Wayne Tokheim B047-B048
MAHKOTA II 2.9 Edenred B035-B040
6 3 3 Flexrite B027
B034 B041 B046 B053
3 AVS Flowfuel Malaysia B028
POLYFLO IMPLICO DISPLAY
2 3.0 Gallagher Fueling Systems B050
B031
DISPLAY
Gap Solutions B039
PETRO
6 3
INDS. Gulf Oil Display B026
COFFEE BREAK
B058
9.0 3 NOVUS Implico B046
B030 TECH
B029 Invenco B037
0.1 PETRO 3 B059
SOFT
6 3 3 Novus Technologies B058
B028 B035 B040 B047 B052 5 ADVERTO
OUTDOOR OPW Global B051-B052
FLOW 3 3
FUEL EDENRED B060 0.1
DFS OPW
P97 Networks B038
B027 B036 B039 6 WAYNE GLOBAL
6 B062
FLEX GAP BEACON Petro Industrial B030 –B031
RITE TATSUNO SOLUTIONS SOFTWARE
B048 B051
B037 B038 B049 B050
Petrosoft B029
B026
GULF WESTERN GALLAGHER
INVENCO P97
2.0 2.0 Polyflo
OIL
DISPLAY 2.0 NET. GLOBAL FUELING
Elaflex
3.0 Fafnir
B034-B041
LSI
Risbridger
Vaporless
Tatsuno Corp B036
Western Global B049
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 – Conference Exhibitors Section 1 17
Adverto AVS Display
Stand B059-B060 Stand B053
Address: Address:
39 Coast Mine Road AVS Display Sdn Bhd
Kilcunda, Victoria 3995 No. 19, Jalan Rakan 12/2
Australia Taman Rakan
Tel: +61 3 970 822 88 43000 Kajang
Adverto “Changing the way you refuel” Selangor, Malaysia
Tel: 6017-2894285
At Adverto we are passionate about helping businesses
connect with their customers through intelligent, dynamic AVS Display is a company specializing in design and
and flexible digital out of home signage solutions. Adverto manufacture of LED Lighting and Price Change Unit specially
is a privately-owned company founded in Regional Victoria, for Petrol Stations. Our greatest achievement is that we are
Australia in 2013. successfully have our Price Change Unit approved by IFSF
body. Our Price Change Unit System are very easy to install
Our flagship digital media solutions are designed, manufactured and many options: various sizes, various colour, wireless,
and exported to many petroleum centric retailers who wish LCD Key pad, and POS integration.
to provide a positive experience to their customers and their
sales objectives inside the station c-store. Contact:
Brian Yap,
Leaders in integrating multimedia both inside and on top of Marketing Development Manager
fuel pumps, we collaborate with fuel dispenser manufacturers brian@avs.my
and clients to set up and support successful digital petroleum
forecourt multimedia networks around the world.
Our products and services are proven to increase sales,
improve brand loyalty, optimize customer experience, and
reinforce your business objectives.
Adverto also supports a range
of industries from hotels,
retailers, cafes with a multitude of
applications that includes kiosks,
digital menu boards, and digital
advertising with point of sales
integration.
Contact:
Vernon Brickman,
Executive Chairman
Alex Smith,
VP Of Research and Innovation
Greg Clark, Director
Issue 2 2018 FUELWORLD18 Section 1 Feature > Fuel Retail Conference 2018 – Conference Exhibitors www.fuelsexpo.com
Beacon Business Systems DFS Wayne Tokheim
Stand B062 Stand B047 – B048
Address: Address:
Perth Office Lot P.T. 27259, Jalan Sigma U6/4
182 Scarborough Beach Rd, Bukit Cerakah, Seksyen U6
Mount Hawthorn WA 6016 40150 Shah Alam
Tel: +61 8 6267 5162 Selangor Darul Ehsan, Malaysia.
Fax: +61 8 6313 6492 Tel : +603-7847188
Fax : +603-7847188
Proudly Australian owned and operated, Beacon was established
in Perth, Western Australia in 1988. Since then, we have been Comprised of the most trusted names in the fueling industry,
servicing both local Australian businesses and overseas we have been global leaders in driving innovation for more
companies with state of the art retail software solutions from our than 100 years. Dover Fueling Solutions (“DFS”) will provide
Perth and Melbourne offices. advanced fuel-dispensing equipment, including systems and
payment, automatic tank gauging and wetstock management
Our portfolio of software products includes our flagship retail solutions. Our objective is to be a partner — providing more
software solution Beacon, which is specifically designed for the choices, end-to-end solutions and world-class support.
retail fuel and convenience store industry. Within Beacon there are
separate modules for Point of Sale, Back Office, and Head Office. Contacts:
All modules integrate offering a complete end-to-end solution Chris Cooper,
from forecourt to corporate head office. General Manager ROA
Chris.Cooper@opwglobal.com
With our expertise of the fuel industry and outstanding
reputation for exceeding our customers expected outcomes, Shaun Napier,
Beacon Business Systems are well equipped to provide you a Sales Director
complete software solution for your retail needs. Shaun.Napier@wayne.com
Contact: Hamid Ahmad,
Allan Holst, Director Regional Sales Manager
sales@beaconsoftware.com.au Hamid.Ahmad@Wayne.com
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 – Conference Exhibitors Section 1 19
Edenred Flexrite
Stand B035 – B040 Stand B027
Address: Address:
Cardtrend No.3 Jln 7/6, Tmn Perindustrian Selesa Jaya,
1 Tech Park, Seri Kembangan, 43300 Selangor, Malaysia
Bandar Utama,
47410 Petaling Jaya, Flexrite Sdn Bhd is located in Kuala Lumpur, Malaysia. The
Selangor, Malaysia company is engaged in the manufacture and distribution of
products and systems for the underground delivery of petroleum
Edenred is the world leader in transactional solutions for and related products from storage tanks to distribution points.
770,000 companies, 44 million employees and 1,4 million
merchants, with business volume of more than €26 billion The company located its manufacturing facility in Kuala Lumpur
generated in 2017 (via mobile, online platform, card or paper to enable the optimum geographical distribution of product to
voucher). virtually any location worldwide. The operation consists of a
manufacturing facility, distribution warehouse and administration
Edenred’s offer is built around three business lines: Employee comprising; sales, marketing, engineering, technical service
Benefits, Fleet and Mobility Solutions, Complementary and support and accounting. Our pipe systems are of the highest
Solutions including corporate payments. quality and efforts never stop to continuously to improve our
product offerings.
With 28 solutions accepted in 46 countries, Edenred is one of
the world’s leaders in Fuel and Fleet solutions. The Group’s The Marketing and Service Representatives are fully trained
services (fuel cards, tolling, maintenance, parking, carwash, in Flexrite’s products and are strategically located to provide
etc.), are accepted in a network of 90,000 partner merchants personal interaction with the distributors and customers. They
(6.3 billion liters of fuel and 2.6 million Edenred fuel cards are an integral part of the team and understand the oil and gas
or toll solutions). Edenred also offers to fuel retailers an market segment that the company participates in.
integrated solution to manage fuel cards and loyalty programs
(IT services, sales & marketing or complete administration). The top management is deeply involved the activities of
the company and have a hands on approach to maintain
Edenred is present in 10 countries in Asia for over 20 years, communications and understanding of the effectively of the
and is leveraging Cardtrend – a specialist provider of Fuel, company’s policies. Rapid response is a hallmark of their
Fleet and Loyalty solutions- to further penetrate this region. approach to customer satisfaction.
Cardtrend has recently launched innovative solutions such as
a pricing engine, an enhanced authorization module, mobile Flexrite main product range is flexible underground fuel piping
wallets and a hybrid fuel card platform, enabling to operate and secondary containment system. It consists of a secondarily
closed and open loop transactions from one single card. contained underground piping system which features a flexible
Cardtrend is servicing leading oil companies and fuel retailers coaxial pipe whereby both the inner primary supply pipe is
in Malaysia, Thailand, Philippines, Brunei and Vietnam, and integral with the outer secondary containment pipe. This coaxial
manages over 10 million fuel and loyalty cards generating over construction allows that
35 million transactions. this dual purpose pipe can provide the means of both primary
liquid supply and secondary containment within
To know more about Edenred and Cardtrend visit us at booth the same pipe.
B035-B040 at FuelsExpo or at www.edenred.com and www.
cardtrend.com for further information! The double-pipe construction is made of materials which have
a permeability rating which is acceptable to meet U.L. and
Contact: EU standards for primary containment systems, which store
Mok Chee Yong, flammable liquids. In addition, the primary supply pipe has a
Account & Development Manager - Cardtrend smooth inner surface for improved hydraulic flow, coupling
Tel: +603 77288380 capabilities and ease of installation.
cheeyong.mok@cardtrend.com
Contact:
Philippe Chautard, Mr. Joseph Yap,
Corporate Development Director APAC - Edenred Managing Director:
Mobile: +33 622 60 53 89 Tel: +60 3 8961 6266
philippe.chautard@edenred.com Fax: +60 3 8961 7266
Issue 2 2018 FUELWORLD20 Section 1 Feature > Fuel Retail Conference 2018 – Conference Exhibitors www.fuelsexpo.com
Flowfuel Malaysia Gallagher Fuel Systems Ltd
Stand B028 Stand B050
Address: Address:
No. 6 Jalan Bukit Permai Utama 3 Gallagher Head Office
Taman Industri Bukit Permai, 56100 Kuala Lumpur 181 Kahikatea Drive
Tel: +60 342803257, +60 342855399 Fax: + 60 342803253 Hamilton 3206
New Zealand
Flofuel Sdn Bhd, formally known as Special Services Enterprise Tel: +64 21 666 474
which has been serving our clients since 2012. Flofuel Sdn Bhd
was formed on 22nd July 2010 and established into a leading Gallagher Fuel Systems Ltd (Gallagher), founded
Service Provider for Fuelling Industry in Malaysia. Our field in 1939, is a leading manufacturer and supplier of
products to the fuel retail industry. Gallagher’s
of expertise is categorized into Oil & Gas Downstream vapour recovery systems are installed extensively
operations especially in Fuel System Service and maintenance. throughout Australasia and comply to the strictest
We also provide technical expert consulting services, environment protection regulations throughout
management services and technical trainings. Being an the world.
official member of Petroleum Equipment Institute(PEI) and by
practicing International Standard Safety procedure, we become Gallagher is pleased to introduce Universal
the Pioneer in Fuel System service and maintenance all over Vapour Recovery (UVR). Using global best practice
Malaysia including Sabah and Sarawak. Our Field of Expertise: methodology and leading-edge technology, UVR
• Flofuel is the sole distributor of Excel br- Pneutronic Tire delivers a high performing VR2 solution to those
Gauge (Air Balancer) in South East Asia. wanting a safer and healthier environment for
• Piping Installation & Modification employees, fuelling customers and the planet.
UVR is also the sensible choice for those wanting
• Fuel Dispenser Repair, Service and Overhaul.
to significantly reduce their evaporative fuel losses
• Fuel Dispenser Refurbishment, Installation and and improve their bottom lines. UVR is a retrofit
Commissioning VR2 system that operates universally with any fuel
• Fuel Dispenser Calibration and certification with MCM dispenser, irrespective of make, model or age.
Department
• Critical Equipment Inspection (CEI) UVR continuously monitors the vapour recovery
performance of every petrol sale. If the system
• Loss of Primary Containment (LOP C) Inspection
falls outside agreed performance criteria an alarm
• Product Loss Investigation Procedure B (PLIP B) is raised to the support provider, ensuring that a
• Pipeline Pressure Testing fault can be quickly rectified.
• Electrical Inspection on equipment, Cables and their
terminations UVR continuously monitors fuel flow rate, vapour
flow rate and fuel temperature. The data collected
• Air Compressor Overhaul, Servicing, Installation,
accurately controls the Vapour over Liquid (V/L) ratio
Commissioning and Preventive
via an Electronic Proportional Valve (EPV), thereby
• Maintenance. minimizing the risk of air entering the Underground
• Air Balancer (Tyre Inflator) Servicing, Installation and Storage Tank (UST), or saturated petrol vapour being
commissioning. released to the atmosphere.
• TOMINAGA Dispensers
UVR also monitors vapour concentration. Ensuring
Contact: that only saturated petrol vapour is recovered and
Mr. Lakhbir returned to the UST. UVR can detect whether there is
+6019 280 1778 (Director) a leak between fuel delivery and vapour recovery paths,
which could see purchased petrol returned to the UST
Mr. LogesWaran rather than being delivered to the customer’s vehicle.
+6012 610 5764 (Operation Manager)
Contact:
Mr. Satia Fred Noyce
+6013 681 4778) (Marketing Manager) International Market Development Manager
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 – Conference Exhibitors Section 1 21
GaP Implico
Stand B039 Stand B046
Address: Address:
26 Woodlands Terrace Implico (M) Sdn Bhd
Edwardstown, South Australia 20.05, Level 20, Wisma Goldhill
www.gapsolutions.com.au 67 Jalan Raja Chulan
50200 Kuala Lumpur
GaP Solutions is a software developer, systems integrator, Malaysia
point of sale, back office and weighing equipment supplier.
Since its creation, GaP has used its unique expertise in The Implico Group optimizes logistics and business
these key areas to become recognized as the foremost processes for oil and gas downstream companies.
innovator of Australian retail solutions. GaP has solutions The international consulting and software company
for fuel, convenience, grocery and liquor outlets amongst with its headquarters in Hamburg, Germany, has
others. subsidiaries in Malaysia, Romania and the USA.
Founded in 1983, the company today employs around
Contact: 200 staff.
Robert Maher
Business Development Manager Implico provides consulting services, data services
Robert@gapsolutions.com.au and software solutions for the entire supply chain –
from forecasting, order entry, dispatching and tour
Stephen Gavan optimization to data collation and invoicing. Leading oil
Business Development Manager and gas companies all over the world trust in Implico’s
Stephen@gapsolutions.com.au industry expertise and high-performance IT solutions
including OpenTAS, iGOS, and the SAP downstream
solutions SAP SDM and SAP RFNO (both available as
Business Suite or S/4HANA version).
OpenTAS automates the storage and transportation
of hydrocarbons for refineries, tank farms, and service
station networks. iGOS (Implico Global Operation
Services) offers innovative downstream solutions
out of the Cloud. SAP SDM (Secondary Distribution
Management) steers and optimizes the complete
order-to-cash process.
SAP RFNO (Retail Fuel Network Operations) automates
all payment and quantity flows of service station networks.
Implico is a Microsoft Gold Partner, a Software
Development Partner of SAP and a member of the
Oracle PartnerNetwork. In the field of Terminal
Automation Systems, Implico is market leader in
Europe, Middle East and Africa (ARC market study,
July 2016). The company has been recognized for its
products and services on numerous occasions.
It was named, for example, “Best Oil & Gas Software
Specialists” in 2017 and received the Tank Storage Award
as “Best Terminal Supplier” in 2018.
Contact:
Nordin Salleh,
Managing Director Implico (M) Sdn Bhd
contact@implico.com
Issue 2 2018 FUELWORLD22 Section 1 Feature > Fuel Retail Conference 2018 – Conference Exhibitors www.fuelsexpo.com
Invenco Novus Technologies
Stand B037 Stand B058
Address: Address:
Invenco Asia SDN BHD 152 Beach Road
Level 3, Wisma Ali Bawal 1 #13-05 Gateway East
Jalan Tandang Singapore 189721
46050 Petaling Jaya, Selangor, Malaysia Tel: +65 62 97 70 85
P: +60 3 7781 0298
Invenco is revolutionizing self-service payment. It has Novus Technologies, established in 2013 and its headquarter
smart, fast, secure EMV payment solutions to engage in Singapore, is a leading digital transformation solution
customers on the world’s most sophisticated forecourts – provider for retail and banking. Our extensive relationships
through to affordable options for the smallest sites. with banks, payment operators and solution providers in these
geographies give us the depth and breadth required to add
Invenco’s Outdoor Payment Terminals (OPTs) are designed value to our customers. Today Novus Technologies has direct
to operate in both attended and unattended environments. presence in Singapore, Philippines, Cambodia, Sri Lanka, India
Their sleek, strong design is the showcase for a range of and covers other Asian markets like Indonesia, Malaysia &
sophisticated technology including contactless payment Oman through strategic partnerships with established local
and cloud connection as standard. solution providers.
In March 2018, Invenco launched its G7 OPT into SE Asia. We command a deep expertise in Channel Banking, Payment
It is the world’s first open platform, outdoor payment Systems, Financial Inclusion, Petroleum Retail Automation,
terminal with a 12.1” inch touchscreen enabling a wide C-Store Automation, Mobile Payment & Wallet Solution, Retail
range of smart applications to sell more products and & Branch Design as well as Customer Experience and User
services at the pump. Its modular design makes it a Interface Design.
perfect retrofit option for a multitude of pumps and
gives those who want to strongly connect the forecourt As a solution provider, we target to simplify the acquisition,
with instore, a real opportunity to generate more revenue. innovation and implementation of technology for our
customers in order to empower them to focus on their core
For those with smaller sites, Invenco’s new Microsite business. We achieve this by supporting our customers from
Solution brings together its powerful G6-OPT technology the requirements definition phase to the final implementation
with built in Forecourt Controller software and pump and best practice delivery models including SaaS, Managed
interface capability. It comes packaged with forecourt Services or full outsourcing models.
software to manage customer interaction at the pump.
Built for cost-effective installation, it is available as Our customer base includes leading banks, fuel retailers,
an affordable package, including a monthly payment merchant organisations, financial institutions and payment
option. processors across the APAC and middle-East region.
Invenco products are sold through a range of partners For the fuel petroleum retailer, we are offering innovative
globally; together we will help you revolutionize technology in forecourt and C-Store automation, digital
self-service payment for your business. payment options as well as integrated customer acquisition
and loyalty systems, improving operational efficiency and
Contact: security as well as data analytics for enhanced customer
Craig Panter engagements. This network of professionals helps us
Chief Business Development Officer leverage on the cumulated knowledge and cross-geographies
experiences and learning.
Nathan Barnett
APAC Contact:
Business Development Manager Ricardos Khoury
President & CEO
www.invenco.com/contact ricardos.Khoury@novustech.com.sg
FUELWORLD Issue 2 2018DESIGNED FOR YOU
Wayne Helix TM fuel dispenser
w w w. w a y n e . c o m
© 2 0 1 8 . Wa y n e , t h e Wa y n e l o g o , H e l i x , D o v e r F u e l i n g S o l u t i o n s l o g o a n d c o m b i n a t i o n s t h e r e o f a r e
t r a d e m a r k s o r r e g i s t e r e d t r a d e m a r k s o f Wa y n e F u e l i n g S y s t e m s , i n t h e U n i t e d S t a t e s a n d o t h e r c o u n t r i e s .
Other names are for informational purposes and may be trademarks of their respective owners.
www.fuelsexpo.com
Discover the Wayne Fueling Systems solutions designed for you at Fuels Expo Stand B047 – B048
Discover
Bukit the Seksyen
Cerakah, Wayne Fueling Systems
U6, 40150 Shah solutions designed
Alam, Selangor for Ehsan,
Darul you at UNITI Expo.
Malaysia
Find Wayne in Hall 5, Stand 5C10, 15 - 17 May 2018, Stuttgart, Germany.24 Section 1 Feature > Fuel Retail Conference 2018 – Conference Exhibitors www.fuelsexpo.com
OPW Global P97 Networks
Stand B051-B052 Stand B038
Address: Address:
OPW Malaysia Sdn. Bhd 3700 W Sam Houston Pkwy S #425
pt27259, 14, Jalan Sigma U6/17, Subang Permata, 4 Houston, Texas 77042,
0150 Shah Alam, Selangor, Malaysia USA
Tel: +60 3-7847 1888 Founded in 2012 by President and CEO Donald Frieden,
P97 has developed a platform designed to engage
OPW is a global leader in fully integrated fluid handling, mana customers and drive loyalty for gas stations and
gement, monitoring and control solutions for the safe and convenience stores.
efficient handling of critical petroleum-derived fluids from the
refinery to the commercial and retail points of consumption, P97 Networks provides secure cloud-based mobile
including loading systems, rail and transport tank truck commerce and digital marketing solutions for the
equipment, tank gauging equipment and automated fuel convenience retail and fuels marketing industries under the
management systems, valves and fittings, underground and brand name PetroZone. P97’s commerce solutions enhance
above ground storage tank equipment, spill containers, overfill the ability of convenience store operators, marketers, and
prevention devices, secondary containment sumps and flexible oil companies to attract and retain customers by providing
piping, fuel dispensing products, including swivels, breakaways, technology that
industrial and automatic dispensing nozzles for vapor recovery, securely connects
gasoline, diesel, and alternative fuels, and clean energy fuelling millions of individual
nozzles and accessories for LPG, Hydrogen and CNG. mobile phones and
connected cars
OPW has more than 3850+ employees with manufacturing with identity and
operations in North America, Europe, Brazil, China and India geolocation-based
and sales around the world. OPW is part of the Fluids segment software technology
of Dover (NYSE: DOV). to create unique
connected-consumer
For more information please logon to www.opwglobal.com experiences.
Contacts in Asia Pacific (ROA): PetroZone was
Charlie Li the first solution
General Manager OPW APA to support credit,
charlie.li@opwglobal.com debit, ACH and all
leading mobile wallet
Colin Brown payment methods
Products Manager without requiring
colin.brown@opwglobal.com additional hardware
at fuel dispensers.
Jovie M. Victor Reyes P97’s white label
Regional Sales Manager technology is
jovie.reyes@opwglobal.com revolutionizing
the retail fueling
Naidu Kumaraguru industry with the
Regional Sales Manager KPS ultimate security and
kumaraguru.naidu@opwglobal.com convenience of mobile
payments.
Boon Chin Yap
Regional Sales Manager Contact:
boonchin.yap@opwglobal.com Brad Jones
Regional Head,
Petty Ho Asia Pacific
Regional Sales Manager, NEA Brad.jones@p97.com
petty.ho@opwglobal.com Tel: +61 (0) 428 038 772
FUELWORLD Issue 2 2018www.fuelsexpo.com Feature > Fuel Retail Conference 2018 – Conference Exhibitors Section 1 25
Petro Industrial Petrosoft LLC
Stand B030-B031 Stand B029
Address: Address:
Factory 2, 106 Potassium Street 290 Bilmar Drive,
PO Box 407 Pittsburgh,
Narangba Qld 4504 PA 15205,
Australia USA
Tel: 07 3204 9558 Tel: 412-306-0640
We manufacture and market an extensive range of Petrosoft’s founder is a retail operator and engineer who
Containerised Self Bunded Tanks suitable for the initially developed a cloud-based back-office software solution
storage and dispensing of Diesel, Petrol (Gasoline), in 2002. Today, the company provides a platform, integration
Aviation Fuels, Lubricants, Diesel Exhaust Fluid (DEF), options, software, hardware, and services. These solutions
and Waste Oil. are designed to take advantage of advances in technology,
address changes in consumer demand, and enable seamless
Our Liquitainer, HT Series and T Series Self Bunded Tank connections within today’s retail ecosystem.
range in size from 12 000L through to 110 000L.
The company’s technology is positioned to deliver a
PETRO Industrial is a leading manufacturer, marketer measurable return (ROI) to retailers since it is focused
and supplier of commercial refuelling and lubrication on where sales and profits are realized, within day-to-
storage and dispensing equipment globally. day operations. The company continually strives to create
innovative solutions, enabling retail operators to manage their
We are GLOCAL, that is we are a Global Business with on-site and back-office operations more efficiently. Retailers
Local Branch Operations strategically positioned can use these solutions to decrease risk, leverage legacy data
throughout the world. PETRO Industrial has branches and systems, and to optimize inventory, productivity, sales,
located throughout Australia, in South Africa, profits, and margins.
United Arab Emirates and Canada.
From its headquarters in Pittsburgh, the company supports
Contact: its POS, foodservice, fuel management, and back-office
Herbert Few product lines as well as its integration with industry-leading
Managing Director technology partners. The company offers a full menu of
services along with flexible training options such as on-site,
classroom, online, and on-demand sessions.
Contact:
Tatiana Chumakova
Business Development Manager
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