START GROW - Small Business - YOUR BUSINESS - SBA

Page created by Michael Molina
 
CONTINUE READING
START GROW - Small Business - YOUR BUSINESS - SBA
Small Business
                       UTAH EDITION 2020

                   resource guide

   START
   GROW
   EXPAND
   YOUR BUSINESS                  1
START GROW - Small Business - YOUR BUSINESS - SBA
2
START GROW - Small Business - YOUR BUSINESS - SBA
CONTENTS
Utah Edition 2020

                    Local Business                                Funding
                    Assistance                                    Programs
                     8     Local Success Story                    26   National Success Story
                           Natalie Kaddas wanted to                    Jennifer and Jeff Herbert’s
                           handle her business’s growth                meadery has expanded into a
                           with care, so she turned to the             multimillion dollar enterprise
                           SBA for financing assistance.               thanks to SBA assistance.

                    11     Local SBA                              29   SBA Lenders
                           Resource Partners
                                                                  32   Financing 101
                    13     Your Advocates
                                                                  33   Need Financing?
                    14     How to Start a Business
                                                                  34   Go Global with
                    18     Entrepreneurial Resources                   International Trade

                    20     Emerging Leaders                       36   R&D Opportunities for
                                                                       High Growth Startups
                    21		   10 Steps to Start
                           Your Business                          38   National Success Story
                                                                       Cheeseburger Baby owner
                    22     Opportunities for Veterans                  Stephanie Vitori persevered
                                                                       through a financial storm and a
                    24     Write Your Business Plan                    natural disaster.

                                                                  42   Surety Bonds

                                                                  Contracting
                                                                  44   National Success Story
                                                                       Jennifer Rahn steers the course
                                                                       for Admiral Engineering,
                                                                       succeeding as a small business
                                                                       subcontractor.

                                                                  47   Government Contracting

                                                                  48   SBA Certification
                                                                       Programs

                                                                  49   Woman-Owned Small
                                                                       Business Certification

                    ON THE COVER Natalie Kaddas, courtesy of Kaddas Enterprises; Brian Noguera,
                    courtesy of Maize Tacos; September Myers, courtesy of the Sundance Consulting; Bert
                    Ortiz, courtesy of AVMAC Inc.

                                                                                                          3
START GROW - Small Business - YOUR BUSINESS - SBA
U.S. SMALL BUSINESS ADMINISTRATION

A MESSAGE FROM THE ADMINISTRATOR

     I
            t is my honor to serve as Administrator   among entrepreneurs in disadvantaged
            of the U.S. Small Business                communities, and continuing to prioritize
            Administration, leading a dedicated       disaster relief.
            team of talented individuals across         Within this resource guide, you will learn
     America who are focused on helping               more about the tremendous tools the SBA
     entrepreneurs start, grow, and expand            provides small businesses through our 68
     their small businesses. The SBA is here to       District Offices and numerous Resource
     support the prosperity and longevity of our      Partners, such as our Small Business
     nation’s small businesses with timely and        Development Centers, our SCORE mentoring
     innovative resources to help them thrive in      network, Women’s Business Centers, and
     today’s economy. America’s entrepreneurs         Veterans Business Outreach Centers. Featured
     are innovators, risk-takers, and the catalyst    in this guide are some of the remarkable
     for employment opportunities within their        success stories of entrepreneurs who partnered
     communities, and they are what makes our         with the SBA to take their businesses to the
     economy so strong and dynamic.                   next level. The SBA encourages you to also
        As we enter a new decade of possibilities,    utilize these resources to help strengthen and
     small businesses have a remarkable               meet your business goals.
     opportunity to continue building upon the
                                                      Sincerely,
     success we’ve seen in our economy over the
     last three years. As the voice for America’s
     30 million small businesses, I am eager
     to advocate on entrepreneurs’ behalf as a
                                                      Jovita Carranza
     member of the President’s Cabinet. Whether
                                                      SBA Administrator
     it’s seeking access to capital, government
     contracting opportunities, business
     mentoring, or assistance with disaster
     recovery, the SBA is ready and determined to
     help our customers succeed.
        The SBA remains committed to continuing
     our support of America’s entrepreneurs
     and making an even bigger impact in
     communities across the country. In
     particular, the SBA is focused on elevating
     female entrepreneurs and our military
     veterans, expanding access to SBA resources

                           WE MAKE SMALL BUSINESS
                           OUR BUSINESS.
                           START • GROW • EXPAND • RECOVER

4
START GROW - Small Business - YOUR BUSINESS - SBA
5
START GROW - Small Business - YOUR BUSINESS - SBA
PUBLISHED BY

                            New South Media, Inc.
                           304.413.0104 | newsouthmedia.com

    PUBLISHER
    Nikki Bowman, nikki@newsouthmediainc.com

    DESIGNER
    Hayley Richard, hayley@newsouthmediainc.com

    MANAGING EDITOR
    Holly Leleux-Thubron, holly@newsouthmediainc.com

    ASSOCIATE EDITORS
    Pam Kasey, pam@newsouthmediainc.com

    OPER ATIONS MANAGER
    Meggan Hoyman, info@newsouthmediainc.com

    ADVERTISING SALES DIRECTOR
    Heather Mills McIntyre, heather@newsouthmediainc.com

    ADVERTISING SALES
    Kelley McGinnis, Bryson Taylor
    sba@newsouthmediainc.com

    Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib-
    ited without the express written permission of the publisher.

    © 2020 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED

    The U.S. Small Business Administration’s Office of Marketing & Customer Service
    directs the publication of the Small Business Resource Guide under SBA Contract
    #SBAHQ-17-C-0018. SBA publication winter 2020 national edition #mcs-0134

    WRITER/EDITOR
    Becky Bosshart
    (202) 205-6677
    rebecca.bosshart@sba.gov
    DIRECTOR OF MARKETING
    Paula Panissidi Tavares
    paula.tavares@sba.gov

    The SBA’s participation in this publication is not an endorsement of the views,
    opinions, products or services of the contractor or any advertiser or other participant
    appearing here. All SBA programs and services are extended to the public on a nondis-
    criminatory basis.
    Directory listings do not constitute or imply an endorsement by the SBA of any
    opinions, products, or services of any private individual or entity.

    Printed in the United States of America.

    While every reasonable effort has been made to ensure that the information con-
    tained here is accurate as of the date of publication, the information is subject to
    change without notice. The contractor that publishes this guide, the federal govern-
    ment, or agents thereof shall not be held liable for any damages arising from the use
    of or reliance on the information contained in this publication.

6
START GROW - Small Business - YOUR BUSINESS - SBA
SBA Utah District Office
125 S. State St., suite 2227
Salt Lake City, UT
(801) 524-3209
Fax (801) 524-4410
utahgeneral@sba.gov
sba.gov/ut
@SBA_Utah

District Director Letter                                                             District Director        Lender Relations

W
                                                                                     Marla Trollan            Specialists
            elcome to the 2020 Utah edition of the U.S. Small Business               (801) 524-3200           Karl Wernick
            Administration’s Small Business Resource Guide. This guide directs       marla.trollan@sba.gov    (801) 524-3210
            small business owners and entrepreneurs in how to start, grow,                                    karl.wernick@sba.gov
expand, or recover after a disaster. I hope you will find it helpful as you pursue   Deputy District
                                                                                                              Don MacMillan
your goals for small business ownership.                                             Director
                                                                                                              (801) 524-3226
   Utah’s small businesses are vital to the health of our state and national         Christopher Stever
                                                                                                              don.macmillian@sba.gov
economy. As you launch new technologies and develop industry-leading                 (801) 524-3215
innovations, you’re also delivering essential goods and services. You’re             christopher.stever@      Paralegal Specialist
creating economic growth, generating two out of every three new jobs in Utah.        sba.gov                  Sharlene Miller
Your business is helping sustain the local tax base and supporting community                                  (801) 524-3221
                                                                                     District Counsel
organizations. The Utah district office assists all small business owners,                                    sharlene.miller@sba.gov
                                                                                     John Gygi
celebrating the entrepreneurial spirit every day. The SBA provides financial
                                                                                     (801) 524-3205
assistance through our SBA-backed loan guarantees. We support and fund                                        Public Affairs
                                                                                     john.gygi@sba.gov
small business counseling through our SBA Resource Partners. We counsel                                       Specialist
entrepreneurs on how to best compete for government contracts. Here’s what                                    Siobhan Carlile
                                                                                     Administrative Officer
you can do to improve your business in 2020:                                                                  (801) 524-3217
                                                                                     Cheryl Richens
     • Find a business adviser via our network of SBA Resource Partners,                                      siobhan.carlile@sba.gov
                                                                                     (801) 524-3219
        which includes Small Business Development Centers, SCORE mentors,            cheryl.richens@sba.gov
        Women’s Business Centers, and the Veterans Business Outreach Center,
        all powered by the SBA.                                                      Business Opportunity
     • Look to see if SBA-backed financing is right for you. Last year, Utah         Specialist
        business owners qualified for $511 million in SBA-backed loans from          Cody Neville
        our 65 local lenders. The entrepreneurs that qualified for funding then      (801) 524-3206
        went on to hire thousands of new employees, buy needed equipment,            cody.neville@sba.gov
        or build/renovate facilities.
     • Research government contracting. Last year, Utah businesses brought           Economic Development
        in $213 million in federal contract awards.                                  Specialists
Stay up to date on SBA events near you and get valuable Utah business                Rachel Bennett
information by following us @SBA_Utah. Register for e-mail updates at                (801) 524-3204
sba.gov/updates. Use our Small Business Resource Guide to power your dream           rachel.bennett@sba.gov
of starting, growing, or expanding your small business here in Utah.                 Ian Lorenzana
                                                                                     (801) 524-3218
Sincerely,
                                                                                     ian.lorenzana@sba.gov
Marla Trollan                                                                        Melinda Workman
District Director                                                                    (801) 524-3213
                                                                                     melinda.workman@
                                                                                     sba.gov

                                                                                                                                     7
START GROW - Small Business - YOUR BUSINESS - SBA
LOCAL BUSINESS
           ASSISTANCE

How I Did It

Natalie
Kaddas
                                         COURTESY OF KADDAS ENTERPRISES

President/CEO, Kaddas Enterprises Inc.
Salt Lake City, UT

 8
START GROW - Small Business - YOUR BUSINESS - SBA
LOCAL BUSINESS ASSISTANCE

N
              atalie Kaddas wanted to          Benefit
              handle her business’s            Kaddas has grown its exporting
              growth with care, so she         business exponentially in the last six
              turned to the SBA for            years. We now export to 12 countries.
              financing assistance.            Because of my success and experience
For over 50 years, Kaddas Enterprises          as a woman chief executive, I’ve been
has manufactured thermoform plastic            able to mentor and encourage other
for the medical, transportation,               women small business owners. I’m a
and utility industries. Natalie is the         member of the Utah District Export
second generation owner of the family          Council, where I can encourage small
business. Kaddas Enterprises also              business owners to participate in trade
manufactures polymer products for the          missions. I encourage them to research
aviation industry. Natalie leads a team        exporting as a way to stabilize seasonal
that provides full-service engineering,        sales and become less dependent on
from consultation and drafting through         any one market. If you are interested in
prototype creation and production.             international trade, a great first step is
                                               to attend our conferences and use the
Challenge                                      resources provided through the SBA,
We always wanted to expand here in             Small Business Development Center
Utah and export our quality products           network, World Trade Center Utah, and
abroad. Access to capital is always a          the U.S. Commercial Service.
challenge for small businesses. Our
business is creditworthy and has had a
profitable history for 50 years, but we
still couldn’t find traditional financing

                                                 We rely on the
to get the cash flow we needed to
expand our facility and start exporting.

                                                 expertise of the SBA,
Solution
The SBA guarantees loans made
by lending institutions to small

                                                 U.S. Commercial
businesses that cannot find financing
elsewhere. Our small business
qualified for an SBA-backed 504

                                                 Service, World Trade
Certified Development Company loan
through Mountain West Small Business
Finance. Our $1 million loan allowed us

                                                 Center Utah, and
to purchase a larger facility.
   I also received SBA State Trade
Expansion Program grants from 2015-

                                                 other world trade
2019 to help us market products at
international trade shows. We were able
to travel to shows in order to network and

                                                 associations to
secure international sales contacts. Our
partners in specific regions have helped
us to understand cultural differences and

                                                 help navigate any
negotiate any importing, shipping, or
payment problems. We’ve also developed
a network of support in the areas we

                                                 challenges that arise.”
have travelled to during trade missions;
we rely on the expertise of the SBA, U.S.
Commercial Service, World Trade Center
Utah, and other world trade associations
to help navigate any challenges that             Natalie Kaddas
arise. I’ve also received fantastic business
guidance from my local Small Business            President/CEO
Development Center and Women’s
Business Center.
                                                 Kaddas Enterprises Inc.

                                                                                                                 9
START GROW - Small Business - YOUR BUSINESS - SBA
LOCAL BUSINESS ASSISTANCE

   SBA Resource Partners
   No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA
   Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business
   life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA
   cooperative agreements or grants.

                                                  SMALL BUSINESS DEVELOPMENT CENTERS

        950+
                                                  Achieve your dream of business ownership and remain
                                                  competitive in an ever-changing global economy with assistance
                                                  from your local SBDC. Access free counseling and free or low-
                                                  cost training on topics like regulatory compliance, technology
        Small Business                            development, and international trade. Find an SBDC adviser at
                                                  sba.gov/sbdc.
        Development Centers

                                                  SCORE

        300+
                                                  Join the ranks of other business owners who have experienced
                                                  higher revenues and increased growth thanks to SCORE, the nation’s
                                                  largest network of volunteer business mentors. Experienced
                                                  executives share real-world knowledge to fit your busy schedule.
        SCORE chapters                            SCORE mentors are available for free as often as you need, in person,
                                                  via email or over video chat. Find a mentor at sba.gov/score.

                                                  WOMEN’S BUSINESS CENTERS

       100+
                                                  Women entrepreneurs receive essential business counseling and
                                                  training from this national network of community-based centers.
                                                  Each center tailors its services to help you navigate the challenges
                                                  women often face when starting or growing a business. To learn
                                                  about SBA resources for women visit sba.gov/women.
        Women’s Business
        Centers

                                                  VETERANS BUSINESS OUTREACH CENTERS

        20 +
                                                  Veteran and military entrepreneurs receive business training,
                                                  counseling, and referrals to other SBA Resource Partners at
                                                  a Veterans Business Outreach Center, sba.gov/vboc. Receive
                                                  procurement guidance to better compete for government
                                                  contracts. VBOCs also serve active duty service members,
        Veterans Business                         National Guard or Reserve members, veterans of any era, and
        Outreach Centers                          military spouses.

 10
LOCAL BUSINESS ASSISTANCE

Our Local SBA Resource Partners
SBA’s Resource Partners are independent organizations funded through SBA cooperative
agreements or grants.

Utah Small Business
Development Centers
State Director                            SBDC Ogden City
Mike Finnerty                             Director Shawn Beus
195 W. 1100 South                         Weber State University
Brigham City                              2605 Monroe Blvd., room 211
(435) 919-1299                            (801) 626-7232
mike.finnerty@usu.edu                     shawnbeus@weber.edu
SBDC Brigham City                         SBDC Orem
Director Jared Turner                     Director Camille Pendleton
Utah State University                     Utah Valley University
195 W. 1100 South, room 170               BRC Building, room 106
(435) 919-1296                            815 W. 1250 South, MS 239
jared.turner@usu.edu                      (801) 863-8230

                                                                          COURTESY OF SBA
                                          camillep@uvu.edu
SBDC Cedar City                                                                             Arthur and Sandra Johnson, owners
Director Craig Isom                       SBDC Price                                        of 21 Short Stop in Georgia, received
                                                                                            assistance from their local Small
Southern Utah University                  Director Austin Preston                           Business Development Center and
510 W. 800 South                          Utah State University                             SCORE chapter.
(435) 865-7707                            420 N. 300 East
isom@suu.edu                              (435) 613-5460
                                                                        SBDC Tooele
                                          austin.preston@usu.edu
SBDC Ephraim                                                            Director Jess Clifford
Director Tim Chamberlain                  SBDC Richfield                Tooele Technical College
Snow College                              Director Craig Blake          88 S. Tooele Blvd.
151 S. Main St.                           Snow College                  (435) 248-1892
(435) 283-7376                            800 W. 200 South, room 155W   jclifford@tooeletech.edu
tim.chamberlain@snow.edu                  (435) 893-2252
                                                                        SBDC Vernal
                                          craig.blake@snow.edu
SBDC Kaysville                                                          Director Mark Holmes
Director Andrew Willis                    SBDC St. George               Utah State University Extension Office
Davis Applied Technology College          Director Jeff Mather          320 N. Aggie Blvd.
450 S. Simmons Way                        610 S. Tech Ridge Drive       (435) 722-1779
(801) 643-0424                            (435) 674-8477                mark.holmes@usu.edu
andrew.willis@davistech.edu               jmather@dixietech.edu
SBDC Logan
Director Mike Young
                                          SBDC Salt Lake
                                          Director Jim Herrin
                                                                        SCORE Utah
                                                                        Contact your closest SCORE office first
Utah State University                     Salt Lake Community College   for an appointment.
1770 N. Research Parkway, suite 140       MCPC 200
(435) 797-3303                                                          State Director
                                          9750 S. 300 West
mike.young@usu.edu                                                      Wendy Bird
                                          (801) 957-5441
                                                                        SLCC Miller Campus
                                          jim.herrin@slcc.edu
SBDC Moab                                                               MCPC building
Director Beth McCue                                                     9690 S. 300 West, room 201 D/E
USU San Juan Campus                                                     Sandy
125 W. 200 South, building B, suite 123                                 (801) 957-5453
(435) 259-7432                                                          wendy.bird@scorevolunteer.org
beth.mccue@usu.edu                                                      utah.score.org

                                                                                                                                11
LOCAL BUSINESS ASSISTANCE

                                                                                           Veterans
                                                                                           Business
                                                                                           Outreach
                                                                                           Center
                                                                                           Veteran entrepreneurs or small
                                                                                           business owners can receive
                                                                                           business training, counseling
                                                                                           and mentoring, and referrals to
                                                                                           other SBA Resource Partners at
                                                                                           a Veterans Business Outreach
                                                                                           Center, sba.gov/vboc. This is also
                                                                                           the place to receive procurement
                                                                                           guidance, which can help your
                                                                                           business better compete for
                                                                                           government contracts.

                                                                                           Big Sky Economic
                                                                                           Development
                                                                                           Director Dustin Frost
                                                                                           222 N. 32nd St., suite 200
                                                                                           Billings, MT
                                                                                           (406) 869-8411
                                                                                           dustin@bigskyeda.org

                                                                                           O'Connor Belting, a Delaware
                                                                                           family-owned business,
                                                                                           expanded with the help of an
                                                                                           SBA-guaranteed 7(a) loan.
                                                                         COURTESY OF SBA

   Women’s Business Centers of Utah
   State Director Anne Marie Wallace     Southern Women’s Business
   175 E. 400 South, suite 600
   Salt Lake City
                                         Center of Utah
                                         Program Director Debbie Drake
   (801) 328-5046
                                         510 W. 800 South
   annmarie@wbcutah.com
                                         Cedar City
   wbcutah.org
                                         (435) 586-4234
   Northern Women’s Business             debbie@wbcutah.com
                                         wbcutah.org
   Center of Utah
   Program Director Anne Marie Wallace
   175 E. 400 South, suite 600
                                                                                                                                COURTESY OF SBA

   Salt Lake City
   (801) 328-5052
   robbi@wbcutah.com
   wbcutah.org

 12
LOCAL BUSINESS ASSISTANCE

Your
Advocates
The SBA offices of advocacy and ombudsman are independent
                                                                                                  To report how a
                                                                                                  proposed federal
voices for small business within the federal government.                                          regulation could unfairly
                                                                                                  affect you, contact
Advocacy                                       Ombudsman                                          advocacy.sba.gov.
When you need a voice within the federal       Entrepreneurs who have an issue with
government for your interests as a small       an existing federal regulation or policy           To submit a comment
business owner, SBA advocates are here to      receive assistance from the SBA                    about how your business
assist. They analyze the effects of proposed   national ombudsman.
                                                                                                  has been hurt by an
regulations and consider alternatives that        The ombudsman’s office helps you:
minimize the economic burden on small
                                                                                                  existing regulation, visit
                                               » resolve regulatory disputes with                 sba.gov/ombudsman/
businesses, governmental jurisdictions,          federal agencies
and nonprofits.                                                                                   comments.
   The office, advocacy.sba.gov, helps         » reduce unfair penalties and fines
with these small business issues:              » seek remedies when rules are
» if your business could be negatively           inconsistently applied
  affected by regulations proposed by          » recover payment for services done by
  the government                                 government contractors
                                                                                                To submit a comment or complaint
» when you need economic and small             Make your voice heard by participating in a
                                                                                             through the online form, visit sba.gov/
  business statistics                          Regional Regulatory Enforcement Fairness
                                                                                             ombudsman/comments. Your concerns
The SBA Office of Advocacy also                Roundtable or a public hearing hosted by
                                                                                             will be directed to the appropriate
independently represents small business        the SBA national ombudsman. These events
                                                                                             federal agency for review. The SBA will
and advances its concerns before Congress,     are posted periodically on the ombudsman
                                                                                             collaborate with you and the agency to
the White House, and federal agencies.         website, sba.gov/ombudsman.
                                                                                             help resolve the issue.

                                                                                                                                 13
LOCAL BUSINESS ASSISTANCE

   Brian Noguera, owner of Maize
   Tacos in Salt Lake City, started
   up his food truck enterprise
   with the help of an SBA-backed
   7(a) loan.

                                                                                                                                              COURTESY OF MAIZE TACOS
 How to Start a Business in Utah
 Thinking of starting a business? Here are the nuts & bolts.

 The Startup Logistics                                                       Name Registration
 Even if you’re running a home-based business, you will have to comply       Register your business name with the county clerk where your business
 with many local, state, and federal regulations. Do not ignore regulatory   is located. If you’re a corporation, also register with the state.
 details. You may avoid some red tape in the beginning, but your lack of     » Division of Corporations and Commercial Code
 compliance could become an obstacle as your business grows. Taking
                                                                               Heber Wells Building
 the time to research regulations is as important as knowing your market.      160 E. 300 South, second floor
 Being out of compliance could leave you unprotected legally, lead to          Salt Lake City
 expensive penalties, and jeopardize your business.                            (801) 530-4849
                                                                               corporations.utah.gov
 Market Research
 View consumer and business data for your area using the Census              Taxes
 Business Builder: Small Business Edition, https://cbb.census.gov/           As a business owner, you should know your federal tax responsibilities
 sbe. Filter your search by business type and location to view data          and make business decisions to comply with tax requirements. The IRS
 on your potential customers, including consumer spending, and a             Small Business and Self-Employed Tax Center, irs.gov/businesses/
 summary of existing businesses, available as a map and a report.            small-businesses-self-employed, includes information on paying and
                                                                             filing income tax and finding an Employer ID Number.
 Business License & Zoning                                                       As the IRS continues to implement some of the Tax Cuts and Jobs
 Licenses are typically administered by a variety of state and local         Act provisions, your tax obligations may change. For the latest tax
 departments. It is important to consider zoning regulations when            reform updates that affect your bottom line, visit irs.gov/tax-reform.
 choosing a site for your business. Contact the local business
 license office where you plan to locate your business. You may not          » Utah State Tax Commission
 be permitted to conduct business out of your home or engage in                210 N. 1950 West, Salt Lake City
 industrial activity in a retail district.                                     (801) 297-2200
                                                                               tax.utah.gov

 14
LOCAL BUSINESS ASSISTANCE

  COURTESY OF VIBETECH

                                                                           SBA business counseling helped Norman Serrano, CEO/chief technologist,
                                                                           scale up VibeTech, a vibration technology company in Utah. A veteran,
                                                                           Norman received business guidance from his local Small Business
                                                                           Development Center, and SBA Resource Partner. His company specializes in
                                                                           the analysis and correction of vibration in vehicles.

Social Security                                                               » Utah Labor Commission
                                                                                 OSHA Consultation and Education Services
If you have any employees, including officers of a corporation
                                                                                 (801) 530-6855
but not the sole proprietor or partners, you must make periodic
                                                                                 consultation-program@utah.gov
payments, and/or file quarterly reports about payroll taxes and other
mandatory deductions. You can contact the IRS or the Social Security
Administration for information, assistance, and forms at (800) 772-1213
                                                                              Employee Insurance
                                                                              Check your state laws to see if you are required to provide
or visit socialsecurity.gov/employer. You can file W-2s online or verify
                                                                              unemployment or workers’ compensation insurance for your
job seekers through the Social Security Number Verification Service.
                                                                              employees. For health insurance options, call the Small Business
                                                                              Health Options program at (800) 706-7893 or visit healthcare.gov/
Employment Eligibility Verification
                                                                              small-businesses/employers.
The Federal Immigration Reform and Control Act of 1986 requires
                                                                                 Association Health Plans allow small businesses, including
employers to verify employment eligibility of new employees. The law
                                                                              self-employed workers, to band together by geography or
obligates an employer to process Employment Eligibility Verification
                                                                              industry to obtain healthcare coverage as if they were a single
Form I-9. The U.S. Citizenship and Immigration Service offers
                                                                              large employer. For information, visit dol.gov/general/topic/
information and assistance through uscis.gov/i-9-central. For forms,
                                                                              association-health-plans.
see uscis.gov/forms. For the employer hotline call (888) 464-4218 or
email I-9central@dhs.gov.                                                     » Utah Labor Commission
    E-Verify is the quickest way for employers to determine the                  160 E. 300 South, third floor, Salt Lake City
employment eligibility of new hires by verifying the Social Security             (801) 530-6800
number and employment eligibility information reported on Form                » Utah Department of Workforce Services
I-9. Visit e-verify.gov, call (888) 464-4218 or email e-verify@dhs.gov.          Downtown metro office
                                                                                 720 S. 200 East, Salt Lake City
Health & Safety                                                                  (801) 526-9850
All businesses with employees are required to comply with state
and federal regulations regarding the protection of employees,                   Provo center
visit employer.gov and dol.gov. The Occupational Safety and                      1550 N. 200 West
Health Administration provides information on the specific health                (801) 342-2600
and safety standards used by the U.S. Department of Labor. Call                  jobs.utah.gov
(800) 321-6742 or visit osha.gov.

                                                                                                                                                  15
LOCAL BUSINESS ASSISTANCE

 Environmental                             » ORS Child Support Services               they may protect the way they are
                                             Ogden                                    expressed. For general information on
 Regulations                                 2540 Washington Blvd.                    copyrights, contact:
 State assistance is available for
 small businesses that must comply           Salt Lake City                           » U.S. Copyright Office
 with environmental regulations              515 E. 100 South                           U.S. Library of Congress
 under the Clean Air Act. State Small                                                   James Madison Memorial Building
                                             Provo
 Business Environmental Assistance                                                      101 Independence Ave. SE
                                             150 E. Center St.
 programs provide free and confidential                                                 Washington, DC
                                             St. George                                 (202) 707-3000 or toll free (877) 476-0778
 assistance to help small business
                                             33 N. 100 West, suite 100                  copyright.gov
 owners understand and comply
 with environmental regulations and
                                           Intellectual Property
 permitting requirements. These state
 programs can help businesses reduce
                                           Patents, trademarks, and copyrights        Chambers of
                                           are types of intellectual property
 emissions at the source, often reducing
 regulatory burden and saving you money.
                                           that serve to protect creations and        Commerce
                                           innovations. Intellectual property may
 To learn more about these free services                                              American Fork
                                           be valuable assets for small businesses
 visit nationalsbeap.org/states/list.                                                 (801) 756-5110
                                           and entrepreneurs and are important        workamericanfork.com
 » Environmental Protection Agency         to consider in the development of any
   Small Business Division                 business plan. Rocky Mountain Regional     Box Elder & Brigham City
   epa.gov/resources-small-businesses      Office in Denver, Colorado, uspto.gov/     (435) 723-3931
                                                                                      tremontoncity.org
 » Utah Small Business Environmental       denver. For inventor entrepreneur
                                                                                      boxelderchamber.com
   Assistance Program Office               resources visit uspto.gov/inventors.
   195 N. 1950 West, Salt Lake City           There are three types of patents:       Cache & Logan
   (801) 536-4400                           • Utility patents may be granted to       (435) 752-2161
                                               anyone who invents or discovers any    cachechamber.com
 Accessibility                                 new and useful process, machine,       Carbon County
 & ADA Compliance                              manufacture, or composition of         (435) 637-2788
 For assistance with the Americans with        matter, or any new and useful          carboncountychamber.net
 Disabilities Act, call the ADA center         improvement.
                                                                                      Cedar City area
 at (800) 949-4232 or the Department        • Design patents may be granted to
                                                                                      (435) 586-4484
 of Justice at (800) 514-0301. Direct          anyone who invents a new, original,    cedarcitychamber.org
 questions about accessible design and         and ornamental design for a
                                               manufactured article.                  Davis & Kaysville
 the ADA standards to the U.S. Access
                                            • Plant patents may be granted to         (801) 593-2200
 Board at (800) 872-2253, TTY (800)
                                               anyone who invents or discovers and    davischamberofcommerce.com
 993-2822, ta@access-board.gov or visit
 access-board.gov.                             asexually reproduces any distinct      Draper
                                               and new variety of plant, other than   (801) 553-0928
 Child Support                                 a tuber propagated plant or a plant    draperchamber.com
 Employers are essential to the success        found in an uncultivated state.        Fillmore
 of the child support program and          A trademark or service mark includes       (435) 743-6714
 collect 75% of support nationwide         any word, name, symbol, device, or         fillmoreutahchamber.com
 through payroll deductions. You’re        any combination, used to identify and
                                                                                      Heber Valley
 required to report all new and rehired    distinguish the goods/services of one
                                                                                      (866) 994-3237
 employees to the State Directory of       provider from others. Trademarks
                                                                                      gohebervalley.com
 New Hires. If you have employees in       and service marks can be registered
 two or more states, you may register      at both the state and federal level.       Hurricane
 with the Department of Health and         The U.S. Patent and Trademark Office       (435) 635-3402
 Human Services to report all your         only registers federal trademarks and      hvchamber.com
 employees to one state. Find electronic   service marks, which may conflict with     Kanab
 income withholding orders and the         and supersede state trademarks. Visit      (435) 644-5033
 Child Support Portal, which can           uspto.gov/trademarks.                      kanabchamber.com
 be used to report information to             Copyrights protect original works of
                                                                                      Lehi
 nearly all child support agencies, at     authorship including literary, dramatic,
                                                                                      (801) 901-6664
 acf.hhs.gov/programs/css/employers.       musical and artistic, and certain other
                                                                                      lehiareachamber.com
 Send questions to employerservices@       intellectual works, such as computer
                                           software. Copyrights do not protect        Magna
 acf.hhs.gov.
                                           facts, ideas, and systems, although        (801) 250-5690
                                                                                      magnautah.org

 16
LOCAL BUSINESS ASSISTANCE

Moab area                    Utah Hispanic Chamber   Sanpete County
(435) 259-7814               (801) 532-3308          (435) 835-4321
moabchamber.com              utahhcc.com
                                                     Sevier County
Murray                       Utah Valley             (435) 893-0454
(801) 263-2632               (385) 482-2555
                                                     Summit County
murraychamber.org            thechamber.org
                                                     (435) 649-6100
Ogden & Weber                Vernal
                                                     Tooele County
(801) 621-8300               (435) 789-1352
                                                     (435) 843-3150
ogdenweberchamber.com        vernalchamber.com
                                                     Uintah County-Vernal City
Park City                    West Jordan
                                                     (435) 781-6767
(800) 453-1360               (801) 970-3671
visitparkcity.com            westjordanchamber.com   USDA Rural Development
Payson Santaquin area        West Valley City        125 S. State St., room 4311
(801) 465-2634               (801) 977-8755          Salt Lake City
paysonsantaquinarea.com      chamberwest.com         (801) 524-4321
                                                     rd.usda.gov/ut
Pleasant Grove
(801) 801-922-4540
pglindonchamber.org
                             Economic                Utah Governor’s Office
                                                     of Economic Development

Richfield                    Development             (801) 538-8680
                                                     business.utah.gov
(435) 896-4241
                             Bear Lake               Utah County
richfieldareachamber.com
                             (435) 946-2198          (801) 328-8824
Salt Lake City
                             Box Elder County        Wasatch County
(801) 364-3631
                             (435) 734-3313          (435) 654-3666
slchamber.com
                             Cache County            Washington County
San Juan
                             (435) 752-2161          (435) 652-7750
(435) 459-9700
sanjuancountychamber.com     Carbon County           Wayne County
South Jordan                 (435) 636-3295          (435) 836-1315
(801) 253-5200               Daggett County          Weber County
southjordanchamber.org       (435) 784-3218          (801) 621-8300
South Salt Lake              Davis County            West Jordan
(801) 466-3377               (801) 451-3278          (801) 569-5060
sslchamber.com
                             Duchesne County
South Valley
(801) 566-0344
                             (435) 722-4598
                             Emery County
                                                     Export
                                                     Assistance
southvalleychamber.com
                             (435) 381-5576
Southwest Valley
(801) 280-0595               Garfield & Panguitch    U.S. Export Assistance Center
swvchamber.org               (435) 676-1160          Department of Commerce
Spanish Fork Salem area      Iron County             350 S. Main St.
(801) 798-8352               (435) 586-2770          Salt Lake City
spanishfork-chamber.com                              (801) 524 3091
                             Juab County
                                                     Shelby Daiek
Springville area             (435) 623-3415
                                                     shelby.daiek@trade.gov
(801) 491-7830               Millard County
springvilleutahchmaber.org                           Trade Adjustment Assistance Center
                             (435) 864-1400
                                                     (303) 499-8222
St. George                   Moab
(435) 628-1658                                       World Trade Center Utah
                             (435) 259-5121
stgeorgechamber.com                                  President and CEO Miles Hansen
                             Piute County            (801) 532-8080
Tooele
                             (435) 577-2949          wtcutah.com
(435) 882-0690
tooelechamber.com            Salt Lake County
                             (801) 468-2221
Utah Black Chamber
(801) 747-9134               San Juan County
uaacc.org                    (435) 587-3235

                                                                                      17
LOCAL BUSINESS ASSISTANCE

Entrepreneurial
Resources
Regional Innovation Clusters
Create jobs and grow the economy through an SBA Regional
Innovation Cluster.                                                    Online Learning
                                                                       Find free short courses and learning
Who should join
Small businesses driving innovation in one of these tech industries:   tools to start and grow your small
                                                                       business at sba.gov/learning. The
• advanced composites
                                                                       SBA’s free Online Learning Center is a
• agTech
                                                                       great resource for every entrepreneur,
• bioscience
                                                                       especially rural business owners looking
• food processing
                                                                       for easy access to vital business training.
• data sciences
• medical sciences                                                     Courses include:

• power and energy                                                     • writing your business plan

• unmanned aerial systems                                              • understanding your customer

• water tech                                                           • buying a business

• wood products                                                        • marketing to win customers
                                                                       • legal requirements
How it works
                                                                       • financing options
Each industry cluster is based in a geographic region. Your small
business must be located in or near that region in order to join the   • disaster recovery
cluster. For example, the AgLaunch Initiative cluster, which focuses
on agricultural technology, is located in the Tennessee area. A
small agTech business in or near Tennessee will connect with
other agTech suppliers, service providers, and related institutions
through that innovation cluster.
                                                                          Native American
                                                                          Workshops
How it benefits you
Network with other industry innovators and connect with
resources that will help your small business find funding. You’ll
                                                                          Tribal enterprises and business organizations
also receive guidance on how to better compete for government
contracts and other opportunities for growth and expansion.               can receive entrepreneurial training at an SBA
Receive free technical and legal assistance to develop your tech          Entrepreneurial Empowerment Workshop. These
and get it to market for government and industry buyers.                  workshops cover business concepts important for
Get involved                                                              starting, growing, or expanding a small business.
Find an SBA Regional Innovation Cluster near you by visiting              RedWind instructors identify and help participants
sba.gov/localassistance. Select the regional innovation clusters          avoid common pitfalls. Learn how to prepare a
on the drop-down menu.
                                                                          business plan, gain access to capital, and basic
                                                                          book keeping. Request a workshop in your area by
                                                                          visiting nativesmallbusiness.org.

18
SBA Regional Innovation Clusters

 Autonomous & Unmanned S     ystems
 Cluster – Emerging Tech Ventures               Integrative Business Services Inc.
                                                 (Industry focus: Optics)
 The Ozarks Cluster – Startup Junkie
 (Industry focus: Food processing, supply       Great Plains Technology &
 chain, & logistics)                            Manufacturing Cluster

 The Water Council Cluster                       Montana Bioscience Cluster – Montana
                                                 Technology E
                                                             nterprise Center
 Marine Industry Science & Technology Cluster
                                                 AgLaunch Initiative
 BioSTL: St. Louis Biosciences Cluster
                                                 Utah Advanced Material
 Oklahoma-South Kansas Unmanned                  Manufacturing Initiative
 Aerial Systems Cluster
                                                 Defense Alliance - LSI Business
 The Appalachian Ohio Wood Products Cluster      Development Inc. (Industry focus:
                                                 Advanced Power and Energy)
 Conductor RIC in Healthcare, Education
 & Data/Decision S
                  ciences – Startup
 Junkie Consulting

                                                                                        19
LOCAL BUSINESS ASSISTANCE

Emerging Leaders
 Learn the skills to grow your small business in this seven-month course.

                                                                                               Accelerate
                                                                                               Growth
                                                                                               Small business
                                                                                               executives
                                                                                               looking to grow
                                                                                               their business,
                                                                                               create jobs, and
                                                                                               strengthen their
                                                                                               communities
                                                                                               will find their
                                                                                               next challenge
                                                                                               in the SBA Emerging Leaders program.
                                                                                               This seven-month course offers about
                                                                                               100 hours of training and provides the
                                                                                               opportunity for high-potential small
                                                                                               business owners to work with experienced
                                                                                               coaches and mentors while developing
                                                                                               connections with peers, local leaders, and
                                                                                               the financial community.

                                                                                               How it benefits you
                                                                                               Since the start of the program in 2008,
                                                                                               Emerging Leaders graduates have reported
                                                                                               creating over 6,500 jobs, gaining more than
                                                                                               $300 million in new financing, and securing
                                                                                               over $3.16 billion in government contracts.
                                                                                               Participants produce a three-year strategic
                                                                                               growth plan that connects them with the
                                                                                               necessary tools and resources to reach
                                                                                               major performance targets.
  COURTESY OF AA&A FIRE AND SAFETY

                                                                                               What you learn
                                                                                               The curriculum is research-based and
                                                                                               nationally scalable, enabling you to
                                                                                               engage in focused development and
                                                                                               expansion strategies, including options
                                                                                               for accessing new capital and securing
                                                                                               government contracts.

                                                                                               Who’s eligible
                                     HOW THE SBA HELPED ME SUCCEED                             Small businesses having annual revenues
        When April Broderick wanted to expand into government contracting, she turned to       of at least $250,000, in business
        the SBA. A&A Fire and Safety Co. in Cabot, AR serves the fire protection and service   for at least three years, and with at least
        needs of businesses, schools, and fire departments across Arkansas. She took over      one employee.
        from her father, Alan, in 2014, becoming one of the few women executives in her
                                                                                               Get involved
        industry. With the help of the SBA Emerging Leaders program, April received business
                                                                                               To register online, visit sba.gov/
        training and networking opportunities to help her better compete in the public
                                                                                               emergingleaders.
        marketplace. April committed to the program because she wanted to develop a three-
        year growth plan with business experts. Since graduating from Emerging Leaders, she
        has grown her business to six full-time employees, seven part time, with a projected
        2019 revenue of $1.7 million.

20
LOCAL BUSINESS ASSISTANCE

                                                                        4
                                                                               Pick your business location
                                                                               Are you setting up a brick-and mortar business or
                                                                               launching online?

                                                                        5
                                                                              Choose a business structure
                                                                             The legal structure you choose for your business will
                                                                             affect your business registration requirements, how
                                                                        much you pay in taxes, and your personal liability.

                                                                        6
                                                                                Choose your business name
                                                                               Pick a name reflecting your brand. Check your secretary
                                                                               of state's website to make sure your business name isn’t
                                                                        already being used.

                                                                        7
                                                                               Register your business
                                                                               Once you’ve picked the perfect business name, it’s
                                                                               time to make it legal and protect your brand. If you’re
                                                                        doing business under a name different than your own, you’ll
                                                                        need to register with the federal government and often your
                                                                        state government.

10 STEPS                                                                8
                                                                               Get federal and state tax IDs
                                                                               You’ll use your Employer Identification Number
                                                                               for important steps to start and grow your business,
                                                                        like opening a bank account and paying taxes. It’s like a social
                                                                        security number for your business. Some, but not all, states

to Start Your
                                                                        require you to get a tax ID as well.

Business                                                                9
                                                                               Apply for licenses and permits
                                                                               Keep your business running smoothly by staying legally
                                                                               compliant. The licenses and permits you need for your
                                                                        business vary by industry, state, and location.

                                                                        10
Starting a business involves planning, making
                                                                                      Open a business bank account
key financial decisions, and completing a                                             A small business checking account can help you
series of legal requirements.                                                         handle legal, tax, and day-to-day issues.

1
       Conduct market research
       This will tell you if there’s an opportunity to turn your
       idea into a successful business. Gather information about
potential customers and businesses already operating in your area
so you can use that information to find a competitive advantage.

2
        Write your business plan
        This is the roadmap for how to structure, run, and grow your
        new business. You’ll use it to convince people that working
with you and/or investing in your company is a smart choice.

3
        Fund your business
         Your business plan will help you figure out how much
         money you’ll need to startup. Investors or lenders will help
you get the amount you need.

                                                                                                                                         21
LOCAL BUSINESS ASSISTANCE

      AVMAC President/CEO Bert Ortiz, left,
      and fellow U.S. Navy veteran and
                                                                                                         HOW THE SBA
      electrician Ken Morey manufacturing                                                                HELPED ME
      a power panel bracket.                                                                             SUCCEED
                                                                                                     U.S. Navy veteran Roberto Ortiz
                                                                                                     puts his 40 years of aviation
                                                                                                     management experience
                                                                                                     to use as a small business
                                                                                                     owner in Chesapeake, VA.
                                                                                                     Bert expanded AVMAC
                                                                                                     Inc. into the government
                                                                                                     sector fulfilling aviation and
                                                                                                     maritime logistical services
                                                                                                     with the help of his local SBA
                                                                                                     Veterans Business Outreach
                                                                                                     Center. VBOCs are the first
                                                                                                     stop for military community
                                                                                                     entrepreneurs looking to
                                                                                                     start, grow, or expand a small
                                                                                                     business. The VBOC located
                                                                                                     at Old Dominion University
                                                                                                     helped Bert obtain government
                                                                                                     contracting business
                                                                                                     certifications. With support
                                                                                                     from his local VBOC, Bert has
                                                                                                     strategically positioned AVMAC
                                                                                                     in the federal marketplace to
                                                                                                     better compete for large-scale
  COURTESY OF AVMAC INC.

                                                                                                     government contracts. From
                                                                                                     AVMAC’s first contract in 2010,
                                                                                                     this veteran-led company has
                                                                                                     nearly doubled in revenue and
                                                                                                     grown to over 400 employees.

                                              Opportunities
                                              for Veterans
Military community members become more successful entrepreneurs with the help of the SBA.

Entrepreneurship training                     Who’s eligible?                              members, and spouses through these SBA-
In Boots to Business, explore business        Service members transitioning out of         funded programs:
ownership and other self-employment           active duty and military spouses. Boots to   » Veteran Women Igniting the Spirit of
opportunities while learning key business     Business: Reboot, for veterans, National       Entrepreneurship in Syracuse, New York
concepts. Walk away with an overview of       Guard or Reserve members and military
                                              spouses, teaches this entrepreneurship       » LiftFund in San Antonio, Texas
entrepreneurship and applicable business
ownership fundamentals, including             curriculum off base in communities.          For service-disabled veterans
how to access startup capital using SBA       Register for either B2B program at           Learn how to start and grow a small
resources. Boots to Business is conducted     https://sbavets.force.com.                   business using these SBA-funded programs:
on all military installations as part of      For women veterans                           » Entrepreneurship Bootcamp for Veterans
the Department of Defense’s Transition        Receive entrepreneurial training geared        with Disabilities in Syracuse, New York
Assistance Program.                           toward women veterans, service

22
LOCAL BUSINESS ASSISTANCE

» Veterans Entrepreneurship Program at
  the Riata Center for Entrepreneurship,
  Spears School of Business, Oklahoma
  State University in Stillwater, Oklahoma
» Veteran Entrepreneurship Jumpstart
  at St. Joseph’s University in Philadelphia,
  Pennsylvania
» Dog Tag Inc., affiliated with Georgetown
  University in Washington, DC

Financing
Employee called to active duty?
You can receive funds that enable your
business to meet ordinary and necessary
operating expenses when an essential
employee is called up to active duty in
the military reserve. Ask your local SBA
specialist or lender about the Military
Reservist Economic Injury Disaster Loan.

Government contracting
Veteran-owned and service-disabled
veteran-owned small businesses that want
to better compete in the public market
receive training from the Veteran Institute
for Procurement, nationalvip.org.
VIP Start
Enter the federal market and become ready
for procurement.
VIP Grow
Strategize to expand and operate within the
federal marketplace.
VIP International
Enter or expand your federal and
commercial contracting opportunities
overseas.
Get certified
Learn about the service-disabled veteran-
owned small business certification program
on page 49.

Need assistance?
Veteran and military entrepreneurs
receive business training, counseling, and
referrals to other SBA Resource Partners
at a Veterans Business Outreach Center,
sba.gov/vboc. For veterans business
information visit sba.gov/veterans.
                                                COURTESY OF AVMAC INC.

                                                                                             23
LOCAL BUSINESS ASSISTANCE

Write your
Business Plan
Your business plan is the foundation of your business. Learn how to write a business plan with the help
of an SBA Resource Partner.

                                                                        TRADITIONAL BUSINESS
                                                                        PLAN FORMAT
                                                                        When you write your business plan, you don’t have to stick to the
                                                                        exact business plan template. Instead, use the sections that make
                                                                        the most sense for your business and your needs.
                                                                        Executive Summary
                                                                        Briefly summarize your company and why it will be successful.
                                                                        Include your mission statement, your product or service, and basic
                                                                        information about your company’s leadership team, employees,
                                                                        and location. You should also include financial information and
                                                                        high-level growth plans if you plan to ask for financing.
                                                                        Company Description
                                                                        Go into detail about the problems your business solves. Be specific
                                                                        as to audience and location. List out the consumers, organizations,
                                                                        or businesses your company plans to serve.
                                                                           Explain the competitive advantages you have that will make your
                                                                        business successful. Are there experts on your team? Have you found
                                                                        the perfect location? Your company description is the place to boast
                                                                        about your strengths.
                                                                        Market Analysis
                                                                        Demonstrate a solid understanding of your industry outlook and tar-
                                                                        get market. This is where it pays to partner with an experienced busi-
                                                                        ness counselor from your local Small Business Development Center,
                                                                        SCORE, Women’s Business Center, or Veterans Business Outreach
                                                                        Center—all these SBA Resource Partners provide free or low-cost
                                                                        business assistance. Competitive research will show what other busi-
                                                                        nesses are doing and their strengths. In your market research, look for
                                                                        trends and themes. What do successful competitors do? Why does it
                                                                        work? Can you do it better? Now’s the time to answer these questions.
Business plans help you run your business.
A good business plan guides you through managing your business.         Organization and Management
You’ll use your business plan as a roadmap for how to structure, run,   Explain how your com-
and grow your new business.                                             pany will be structured
   Business plans can help you get funding or bring on new              and who will run it.
business partners. Investors want to see a return on their                  Describe the legal            Want to see an
                                                                        structure of your busi-
investment. Your business plan is the tool you’ll use to convince
people that working with you—or investing in your company—is            ness. State whether you
                                                                                                          example of a
a smart investment. Brain storm with a business counselor (visit        have or intend to incor-          business plan?
one of our SBA Resource Partners detailed on page 10) and write         porate your business as     View examples of business plans
a traditional business plan, which uses a standard structure            a C or an S corporation,
                                                                                                    at sba.gov/business-guide/plan/
and detailed sections. Once you’ve got it all down, you can then        form a general or limited
                                                                                                    write-your-business-
condense it to a lean startup business plan, which typically            partnership, or if you’re a
                                                                                                    plan-template
contains key points on only one page.                                   sole proprietor or limited
                                                                        liability company.

24
LOCAL BUSINESS ASSISTANCE

   TRADITIONAL BUSINESS PLAN CHECKLIST
                                                                           LEAN STARTUP PLAN FORMAT
                                                                           Write a lean startup plan if requested from an investor, or if your
    ❒ Executive summary                                                    business is relatively simple or you plan to regularly change and
                                                                           refine as you go.
    ❒ Company description
                                                                              Lean startup plans use more visual organization tools and only a
    ❒ Market analysis                                                      handful of elements to describe your company’s value proposition,
    ❒ Organization and management                                          infrastructure, customers, and finances. They’re useful for visualiz-
                                                                           ing your company’s fundamental facts. Your business counselor can
    ❒ Service or product line
                                                                           help you edit down into the Business Model Canvas, used here—the
    ❒ Marketing and sales                                                  most well known style, or another lean startup template.
    ❒ Funding request                                                      Key Partnerships
    ❒ Financial projections                                                Note the other businesses you’ll work with, such as suppliers, man-
                                                                           ufacturers, subcontractors, and strategic partners.
    ❒ Appendix
                                                                           Key Activities
                                                                           List the ways your business will gain a competitive advantage.
  Use an organizational chart to show the hierarchy. Explain how
                                                                           Will you sell direct to consumers or use technology to tap into the
each person’s experience will contribute to the success of your
                                                                           sharing economy?
venture. Consider including CVs of key members.
                                                                           Key Resources
Service or Product Line
                                                                           List resources you’ll leverage to create value for your customer.
Describe what you sell or what service you offer. Explain how it ben-
                                                                           Your most important assets include staff, capital, and intellectual
efits your customers and the product lifecycle. Share your plans for
                                                                           property. Leverage business resources that might be available
intellectual property, like copyright or patent filings. If you’re doing
                                                                           to women, veterans, Native Americans, and HUBZone–certified
research and development for your service or product, explain it.
                                                                           businesses.
Marketing and Sales
                                                                           Value Proposition
Your marketing strategy should evolve and change to fit your needs
                                                                           Make a clear and compelling statement about the unique value
in each context.
                                                                           your company brings to the market.
   Describe how you’ll attract and retain customers. Show how a
sale will actually happen. You’ll refer to this section later when you     Customer Relationships
make financial projections, so be thorough.                                Describe how customers will interact with your business. Think
                                                                           through the customer experience from start to finish. Is it auto-
Funding Request
                                                                           mated or personal? In person or online?
If you’re asking for funding, outline your funding requirements.
Specify whether you want debt or equity and the terms you’d like.          Customer Segments
Your goal is to clearly explain how much funding you’ll need over          Name your target market. Your business won’t be for everybody;
the next five years and how the investment will be used.                   it’s important to have a clear sense of who you serve.
    Specify if you need funds to buy equipment or materials, pay           Channels
salaries, or cover specific bills until revenue increases. Explain how     List the most important ways you’ll talk to your customers.
you’ll pay off the debt.
                                                                           Cost Structure
Financial Projections                                                      Will your company focus on reducing cost or maximizing value?
Supplement your funding request with a prospective financial               Define your strategy, then list the most significant costs you’ll face.
outlook for the next five years. Show how your business will be a
                                                                           Revenue Streams
financial success. Include forecasted income statements, balance
                                                                           Explain how your company makes money: direct sales, member-
sheets, cash flow statements, and capital expenditure budgets.
                                                                           ships fees, selling advertising space? If your company has multiple
For the first year, be even more specific and use quarterly—or even
                                                                           revenue streams, list them all.
monthly—projections. Explain your projections and match them to
your funding requests.
   If your business is already established, include income statements,
balance sheets, and cash flow statements for the last three to five
years. List collateral you could put against a loan.                          LEAN STARTUP PLAN CHECKLIST
    Use visual organization tools--graphs and charts—to tell your             ❒ Key partnerships                ❒ Customer segments
business’s financial story.
                                                                              ❒ Key activities                  ❒ Channels
Appendix
                                                                              ❒ Key resources                   ❒ Cost structure
Here you’ll attach supporting documents or other requested
materials. Common items to include are credit histories, CVs,                 ❒ Value proposition               ❒ Revenue streams
product pictures, letters of reference, licenses, permits, patents,           ❒ Customer relationships
legal documents, and other contracts.

                                                                                                                                              25
FUNDING PROGRAMS
                               Financing Your Small Business

 How We Did It

Crafting a
Business
SBA-backed financing helped Superstition Meadery expand
into a multimillion dollar enterprise.
written by Becky Bosshart
                                                               COURTESY OF SUPERSTITION MEADERY

   26
FUNDING PROGRAMS

J
            ennifer and Jeff Herbert’s                                        Solution
            home-based brewing has                                            Thanks to guidance from an SBA
            expanded into a global,                                           Resource Partner, the Small Business
            multimillion dollar                                               Development Center at Yavapai
            enterprise thanks to SBA                                          Community College, Jennifer and Jeff

                                                                                                                                5
assistance. Using Arizona honey and                                           learned about financing that worked
ingredients they’ve sourced from                                              for them. The SBA guarantees loans

                                                                                                                                            Tips for
around the world (such as Tahitian                                            made by lending institutions to small
vanilla and Moroccan saffron), the                                            business that would not otherwise be
Herberts are selling nearly 30,000                                            able to obtain financing. Their small
gallons annually of their honey-based
fermented beverage. They operate a
downtown Prescott, Arizona tasting
                                                                              business qualified for two SBA-backed
                                                                              loans totaling more than $600,000. The
                                                                              Herberts’ first SBA-backed loan allowed
                                                                                                                                            Success
room and state-of-the-art production                                          them to acquire commercial property to
                                                                                                                                Get guidance.
facility, creating jobs and building                                          design and build their mead production            Develop a working relationship with
a local craft industry. The Herberts,                                         facility. Their second SBA-backed loan            an SBA Resource Partner (see page 10).
founding members of the American                                              provided the funding for professional             Your business adviser will help make
Mead Makers Association, have                                                 brewing equipment to complete their               your business ready for financing.
traveled around the world hosting                                             7,450-square-foot production space. The
pairing events and pouring at craft                                           Herberts recently purchased a historic
beverage festivals.                                                           building in downtown Phoenix, Arizona             Define your lending needs.
                                                                              to open a mead-pairing restaurant.                Determine if a loan is right for you and
Challenge
The Herberts wanted to scale up their                                         Benefit                                           if this is the right time. Define your
meadery while also staying true to                                            The Herberts started with two                     needs. How much do you need? What
their values of quality ingredients and                                       employees and now have over 20                    are you going to use it for? Include this
                                                                              producing 29,000 gallons this year.               in your business plan.
craft process. It is often difficult for
new entrepreneurs or unique concepts                                          From a homegrown setup, Jennifer and
like a meadery to get traditional                                             Jeff are now charting revenue in excess
financing, even though they knew                                              of $2.6 million and distributing to 37            Keep clear records.
                                                                              states, across Europe and Southeast               Track your cash, inventory, accounts
they had a great idea, the backing
                                                                              Asia. They have plans for another
                                                                                                                                payable & receivable, payroll, sales,
wasn’t there to expand. They say that
                                                                                                                                purchases, loans payable, owners’
choosing to do something new breaks                                           expansion, including a shipping
                                                                                                                                equity, and retained earnings. Most
the mold, which can be uncomfortable                                          warehouse to manage their online retail
                                                                                                                                lenders will want to see this data,
for traditional lenders.                                                      and wholesale orders.
                                                                                                                                balance sheets, and profit & loss
                                                                                                                                statements for multiple years.

                                                                                                                                Talk to multiple lenders
                                                                                                                                Talk to multiple lenders and see who
                                                                                                                                best matches your business. Lenders
                                                                                                                                have different levels of risk and types
                                                                                                                                of industries they take on.

                                                                                                                                Check all options.
                                                                                                                                SBA Lenders determine if you’re
                                                                                                                                eligible for SBA financing programs
                                                                                                                                based on your industry & experience,
                                                                                                                                collateral, credit score, and the
    COURTESY OF SUPERSTITION MEADERY

                                                                                                                                relationship & transparency you
                                                                                                                                develop with the lending agent.

                                       Jeff & Jennifer Herbert, owners of Superstition Meadery, completed their 7,450-square-
                                       foot production space and opened a tasting room in Prescott, AZ with the assistance of
                                       SBA-backed financing. See their story on YouTube by searching for the 2019 National
                                       Small Business Persons of the Year.

                                                                                                                                                                          27
FUNDING PROGRAMS

 Lender                     SBA guarantees
 Match                      help small business owners and entrepreneurs who are
                            creditworthy but don’t qualify for conventional financing.
 Find a lender interested   If you cannot obtain a business loan with reasonable rates
 in working with you at
                            and terms, contact your local SBA Lender to see if you are
 sba.gov/lendermatch.
 This matching tool         eligible for SBA programs. The SBA works with participating
 connects entrepreneurs     lenders to reduce their risk, increasing the likelihood your
 with SBA Lenders in        loan will be approved with the terms that work best for
 your area.
                            you. The guarantee is conditional on the lender following
                            SBA program requirements. Just like with any other loan,
                            you make your loan payments directly to your lender in
                            accordance with your terms.

28
FUNDING PROGRAMS

SBA Lenders
Our participating SBA Lenders serve all Utah. Lenders are listed with SBA specialist.

BOUNTIFUL                           MURRAY                               SALT LAKE CITY
Hillcrest Bank                      Finwise Bank                         America First Credit Union
Spencer Pack                        Jim Noone                            Dave Doria
801 N. 500 West, suite 210          756 E. Winchester St., suite 100     455 E. 500 South
(385) 300-7215                      (801) 545-6036                       (801) 879-2853
spencer.pack@hillcrestbank.com      tbrosnan@finwisebank.com             ddoria@americafirst.com
                                                                         Bank of the West
BRIGHAM CITY                        OGDEN                                Mark Haslam
Bank of Utah                        Goldenwest Credit Union              142 E. 200 South
Norm Fukui                          Curtis Singleton                     (801) 537-6361
80 E. 800 South                     5025 S. Adams Ave.                   mark.haslam@bankofthewest.com
(435) 723-9313                      (801) 337-8342
                                                                         Brighton Bank
nfukui@bankofutah.com               csingleton@gwcu.org
                                                                         Brett Jensen
                                    Wasatch Peaks Credit Union           93 W. 3300 South
CEDAR CITY                          Greg Washburn                        (801) 467-5411
State Bank of Southern Utah         4723 Harrison Blvd., Ogden           bjensen@brightonbank.com
Eric Sawyer                         (801) 627-8720
                                                                         Celtic Bank
377 N. Main St.                     gwashburn@wasatchpeaks.com
                                                                         Brad Bybee
(435) 865-2300                                                           268 S. State St., suite 300
esawyer@sbsu.com                    PRICE                                (801) 363-6500
                                    Eastern Utah Community FCU           bbybee@celticbanking.com
                                    Ken Bishoff
COTTONWOOD HEIGHTS                                                       Continental Bank
                                    675 E. 100 North
Northwest Bank                                                           Roger Preston
                                    (435) 636-1726
Ryan Shelley                                                             15 W. South Temple #300
                                    kbishoff@euccu.com
6985 Union Park Center, suite 650                                        (801) 931-5252
(801) 416-4813                                                           ajohnston@cbankus.com
ryan.shelley@northwest-bank.com     PROVO
                                                                         First Utah Bank
                                    Central Bank
                                                                         Kent Dehart
                                    Deborah Lamb
HEBER CITY                                                               3826 S. 2300 East
                                    75 N. University Ave.
Heber Valley National Bank,                                              (801) 478-2303
                                    (801) 655-2152
a division of Grand Valley Bank                                          kdehart@firstutahbank.com
                                    dlamb@cbutah.com
Steve Hallows                                                            Granite Federal Credit Union
2 S. Main                           Rock Canyon Bank
                                                                         Brian Frandsen
(435) 654-7400 x4915                Dan Bennett
                                                                         3675 S. 900 East
steve.hallows@grandvalleybank.com   226 W. 2230 North
                                                                         (801) 288-3034
                                    (801) 426-0179
                                                                         brianf@granite.org
                                    dan@rockcanyonbank.com
LAYTON                                                                   JPMorgan Chase
                                    Utah Community Federal CU
First Community Bank                                                     Keler Soffee
                                    Brian Luke
Jason Robinson                                                           201 S. Main, suite 300
                                    188 W. River Park Drive
1601 N. Hill Field Road                                                  (801) 715-7400
                                    (801) 223-7628
(801) 813-1683                                                           keler.soffe@chase.com
                                    brianl@uccu.com
                                                                         Key Bank of Utah
LOGAN                                                                    Jeremy Bills
                                    RIVERTON
Cache Valley Bank                                                        36 S. State, suite 2500
                                    Altabank
Ted Erekson                                                              (801) 297-5731
                                    Aga Merx
101 N. Main                                                              jeremy_j_bills@keybank.com
                                    2691 W. 12600 South
(435) 753-3020 x4411
                                    (801) 838-9879
tede@cachevalleybank.com
                                    aga.merx@altabank.com

                                                                                                         29
You can also read