STRATEGIC PLAN 2019 2021 - NOOSAFM COMMUNITYRADIO - NOOSA FM
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Noosa FM Community Radio
Strategic Plan 2019 - 2021
Noosa A Place We Love * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
OUR VISION
Noosa FM is local and vocal,
providing entertainment and
information to our community.
We believe in diverse
programming and actively
connecting with our
community.
From
Locals
OUR ROLE
NOOSA FM is a not for profit, independent community broadcaster founded in 1994. For
This year we celebrate 25 years on-air, linking our community together via the Locals
airwaves.
Each of our programs and presenters are unique. Our programming and our
presenters reflect the community within which live. You’ll be sure to get a wide
variety of music, news and interviews from both local and international sources.
We keep the community
informed about what’s going
on in the Noosa Shire, through
our contacts with other NFPs
and local businesses, Council
and Government. We support COMMITTED
local artists, musicians. And &
conduct outside broadcast CONNECTED
from many local festivals.
NOOSA
In brief, the main objectives established by Noosa District Community Radio
Association are: FM
• Involve and inform the community of local events and affairs.
• Stimulate interest and entertain through a wide variety of programming
styles and tastes.
• Build a stronger sense of community.
• Offer valuable volunteer and community involvement and development.
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For Locals from Locals * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
• Maintain a radio station that can provide opportunities in the areas of education, ethnic, indigenous and
current affairs, as well as local music, sport and news,
• Raise public awareness and foster a general understanding for all diverse groups within the Noosa Shire.
• Support local community and emergency groups by providing on-air time for
their information and messages. Providing interviews, community service
announcements (CSA) and individual programs.
• Promote local events by way of professionally pre-recorded CSA’s and live-
reads, on-air interviews both live in the studio and via telephone.
• Traffic, weather and emergency alerts 24 hours 7 days a week.
SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Diversity in presenters & Public awareness Monitoring on-air performances Legal compliance
music and constantly thriving for best
Gaining sponsorship Financial viability
presentation performances.
Offering a voice to locals
Developing Volunteer Competition for
Increase Station’s connection
Promoting Events skills listenership and
with other Community
developing young
Connecting to local Lack of sense of Organizations and bodies and
sound.
community togetherness and connecting with the community.
Politics within the
Social connections for Free volunteer Increased sponsorship and
membership
isolated people commitment connecting with local
strengthening community businesses. Lack of volunteer
Too much politics inside
health commitment
and within the Developing and moving to a
Being accessible around organization progressive and modern radio
the clock station
Lack of impact and
Radio Media training on recognition in the Offering training opportunities
the Sunshine Coast community for media industry entry level
Valuable volunteer Improved governance practices,
opportunities bringing members together.
Improving culture in the
membership and sense of
togetherness.
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For Locals from Locals * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
OUR STRATEGIC INTENT 2019 - 2021
Our strategic planning process, commenced with a listener survey in April 2018, a management workshop held
in Noosa in August 2018, member’s survey in January 2019 and a second professionally facilitated workshop
with management in May 2019. We distributed our management workshop findings to Noosa FM members and
integrated their responses and suggestions to our workshop outcomes. All these processes produced the
following comments and ideas and in conjunction with the SWOT analysis, we have identified three major
priority areas for the organization to pursue in the coming years:
Priorities are of equal importance and are addressed together:
Priority 1 – Improve our Station Sound & On-Air Offering
Priority 2 – Improve our Financial Viability
Priority 3 - Improve our Community Connection & Recognition
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For Locals from Locals * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
Priority 1 – Improve our Station Sound & On-Air Offering
Objectives
Connect with our listening community by streaming on the Net noosafm.org or on the radio on FM 101.3 and
live out in the community.
Improve our presenting skills individually and as a whole
Review our Community Connection individually and as a whole
Expand our community-based programs and events
Develop our processes to improve our listeners experience
Continuously striving to connect with our community
Focus on our local connections
Strategies
• Presenter Standard via air-check, seeking improvement and development where necessary
• Constant review of training processes to improve our delivery
• Improve all Presenters’ ability to follow the guidelines set out in the Presenter’s Manual and station
policies
• Promotions and ID Packages to follow the building of the Noosa FM brand and to reflect our meaningful
presence in the local community
• To produce and present entertaining and informative programs with consistence that listeners enjoy
hearing. Ensuring growth.
• Offer and record Community Service Announcements (CSAs) of high quality and standard
• Maintain and improve technical equipment e.g. microphones and computer
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For Locals from Locals * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
Measures of success
Listener Survey showing increased listener numbers and positive comments
Listener involvement responding to promos via phone and social media
Increased number of business connections with Noosa FM to sponsor the radio station by paying for their on-air
promotions
Increased joining of Organizations and Charities as Community Subscriber and forming a partnership with Noosa
FM, using our on-air services to promote their causes, volunteering offer and events
Priority 2 – Improve our financial viability
Objectives
Develop a sustainable income with growth opportunity as a profit for purpose business and charity into 2021.
Ensure that proper financial management is occurring over the next eighteen months.
Strategies
▪ Commit to an annual budget and prepare realistic budgets for fundraising events for approval at
management committee meetings.
▪ Provide updated MYOB monthly financial reports to every management committee including cash
at bank totals.
▪ Be prepared to cut expenses wherever possible, assess all expenses constantly. Develop a healthy
and realistic financial plan for MC to follow and develop the organization
▪ Increase offering to sponsors to secure additional revenue.
▪ Develop Outside and Event broadcast and connected income opportunities
▪ To investigate other ways to increase income more reliably each year.
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For Locals from Locals * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
Measures of success
Prepare and monitor budgets.
Develop grow our station income
Develop and grow our community and public awareness. Identifying key opportunities to assist in the growth of
– sponsorship, community subscriber, donations, bequests
Ensure that funding has been successfully applied for and acquitted
Expenses are effectively controlled
Ensure monetary growth within the association.
Priority 3 - Community Connection & Recognition
Objectives
▪ Making Noosa FM a Community-Connect Hub
▪ Offer quality on-air time: to Community Organizations, Council, local arts industry, local People and
other causes
▪ Build a thriving culture in our membership whilst being an inclusive and supportive community
organization
▪ Making the Noosa Community proud of their Community Radio Station
▪ Gaining Recognition in the Community Radio Industry
Celebrating 25 years: Both Noosa FM and Noosa Chorale collaborate for the
live performance of Verdi “Requiem” broadcast worldwide on Noosa FM 101.3
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For Locals from Locals * Noosa FM * A Noosa Community
Strategic Plan 2019 - 2021
Strategies
▪ Foster and Develop Community Involvement – with the intend to build on our Community
Subscriber membership base
▪ Develop and grow our outside broadcast events
▪ Increase awareness of Noosa FM to the broader community by hosting public events and fostering
community engagement and development
▪ Improve volunteering opportunities and skills development
▪ Strive to improve the induction of new member & volunteer
▪ Improve communication between members
▪ Increase social opportunities for members
Measures of success
Increased Listener Involvement by encouraging the community to visit, email, phone, live-into-studio texting and
FB feedback
Website statistics of unique visitors increasing (2019 = 1500 per month)
Facebook increase followers (2019 = 4300)
Increase Listener Numbers on Streaming (2019 = 25+ any time)
National Community Radio Download Noosa FM Programs to broadcast on their airwaves
Increased internal and public recognition for the work of Noosa FM volunteer presenters and admin volunteers
Station Events
Events & activities are manageable within the human and financial resources of the organization
Events are innovative and change to reflect the community wants and needs
Membership and Volunteering
On Survey, members express a belief that culture & communication has improved
On Survey, new volunteer-members have all the information they need to feel comfortable and supported at
the station within the Noosa FM community
Volunteer hours have increased and are spent meaningfully
Volunteer contributions of Noosa FM members is recognized and positively valued by the public and Councils
Members social events are supported by great numbers of attendees and involvement
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For Locals from Locals * Noosa FM * A Noosa Community
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