Your partnership with Kuoni - March 2013
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Your partnership with Kuoni March 2013
Welcome Kuoni has been making travel dreams come true for more than 100 years. In a survey by Reader‘s Digest, it was voted the most reliable Swiss brand in the tour operator category for the 11th time in a row. Outstanding quality and excellent service have helped Kuoni to become a leading brand in the premium travel industry. In addition, our portfolio is perfectly complemented by the Helvetic Tours brand, which mainly targets families and holidaymakers in the package holiday segment. The high level of name recognition for both brands within the Swiss travel industry, along with the prime locations of our travel agencies and high-traffic websites, will provide your campaign with a broad reach. Take advantage of Kuoni‘s point-of-sale advertising campaigns and don‘t hesitate to contact us for more detailed information. We are confident that we are your ideal partner for developing the Swiss market and look forward to supporting you in the process.
Why Switzerland? Switzerland has a highly developed travel market with the highest spending per capita in Europe. The Swiss are experienced travellers with a high affinity for long-distance destinations. In addition, they still exhibit great potential for revisiting familiar travel destinations as well as getting to know new ones. Five good reasons: hh The Swiss have an average of five weeks of holidays per year hh Despite the economic crisis, 95% of Swiss people do not want to miss going on holiday hh In 2011, the Swiss took 10.5 million trips abroad hh 71% of international travel consisted of four or more nights hh On average, private travellers spend CHF 158 per day The top five holiday priorities of the Swiss are: hh Seeing beautiful places (76%) hh Experiencing a different country (76%) hh Enjoying new culinary experiences (64%) hh Simply having fun (62%) hh Experiencing a different culture (59%)
Why Kuoni? Individual attention, tailored services and absolute commitment – this is what Kuoni has always stood for. Thanks to innovative methods for customer advisory and services that have an excellent price-to-performance ratio, Kuoni guests keep coming back. As your partner, our efforts are focused on your offering. As a result, you can count on our customers‘ trust. Should you decide to partner with Kuoni, you will benefit from Switzerland‘s most established travel company. After all, Kuoni … …… is the travel brand with the highest level of brand awareness (91%) …… has 100 years of experience in the travel industry …… enjoys 96% customer satisfaction …… is the most well-respected travel company in Switzerland as seen by travellers and business partners …… is the undisputed market leader in the premium segment …… offers an established brand in the package holiday segment with Helvetic Tours, thus ideally complementing the lower price portfolio. Helvetic Tours has been among the top five package holiday providers for 30 years and enjoys 83% name recognition …… has 89 locations and 700 partner travel agencies and its brands offer the largest branch network in Switzerland
Our experts –
your success:
Gianni Moccetti, Head of Sales Kuoni Switzerland
«Our roughly 600 employees in 89 locations across Switzerland are passionate about
providing your customers with excellent advice day in, day out. High-traffic locations
with impressive, first-class interiors and premium sales materials turn our point of
sale into an inspiring, luxury experience.»
Jeffrey Koenigs, Head of eCommerce Switzerland
«Thanks to the high level of name recognition of our brands, the traffic on our
websites ranks among the top five Swiss travel providers. In order to generate even
more traffic, we invest a considerable budget in our online activities. Thanks to
attractive offers and the high-quality content of our newsletters, our subscription
rates have been steadily climbing for years by an average 15%.»
Marc Burgdorff, Head of Product Marketing & Development
«Cross-media synergies between offline and online activities enable our campaigns to
achieve a considerable reach. Our point of sales also makes a convincing impression with
a positive visual impact and strong offers. Thanks to daily contact with our branches,
communication channels are efficient and our time to market is extremely fast.»
Our Branches
Your Marketing Opportunities with Kuoni Exclusive travel experiences in 55 countries, tailored services and professionalism – what the Kuoni brand stands for to this day. Thanks to excellent service at a great price, Kuoni guests keep coming back. As a partner, you can benefit from a loyal clientele and a strong brand that has focused on customer satisfaction for 100 years. The benefits for you hh For more than 100 years, Kuoni has stood for tradition, solid values and quality. hh It has 91% brand awareness. hh The Kuoni brand is the undisputed market leader in the premium segment hh With 89 of its own branches, Kuoni has the largest network of travel branches in Switzerland. Plus, Kuoni is represented by 700 partner travel agencies.
Example Options from CHF 2‘000.–
Special offer A4 flyers
A4 Flyer to be hung in travel agency
Two-week display in a max. of 273 shop windows, four-colour
Total circulation: 746 shop windows
Sparen Sie
100.–
pro Person !
Kuoni
*Sale
Delta Air Lines
CHF 100.– Reduktion
pro Person auf Ihre Landleistung !
Reisezeitraum:
ab sofort bis 31.10.13
Reduktion: Buchbar nach Verfügbarkeit.
bei Kuoni Landleistungen die bis zum 31.12.12 gebucht Limitierte Anzahlplätze
werden. Beim Kauf eines Flugticket mit Delta Air Lines:
ab Zürich nach Nordamerika erhalten Sie CHF 100.–
Reduktion auf Landleistung aus dem USA/Kanada Katalog.
Your
Logo
DL & Kuoni Special [d]
Kuoni_Badeferien_P.indd 1 21.03.12 14:06
Example Options from CHF 3‘500.–
LOGO PLACEMENT ON EXISTING DESTINATIONS LANDING PAGE ON KUONI.CH
REACH
Up to 10‘000 Page Views per Week
CONTENT
Logo inclusion: logo size 220 × 100 px
Your
Logo
Example Options from CHF 7‘000.– OFFER BANNER + TEXT IN KUONI NEWSLETTER REACH Total: approx. 88,000 recipients CONTENT Format: 272 × 136 px
Example Options from CHF 7‘000.– ONE-TIME POST ON KUONI FACEBOOK PAGE REACH Total: approx. 12,800 fans CONTENT Format: 960 × 720 px
Example Options from CHF 16‘000.–
Combination of possible measures.
OFFER BANNER + TEXT IN KUONI NEWSLETTER
REACH
Total: approx. 88,000 recipients
CONTENT
Format: 272 × 136 px
LOGO PLACEMENT ON EXISTING DESTINATIONS
LANDING PAGE ON KUONI.CH
REACH
Up to 10‘000 Page Views per Week
CONTENT
Logo inclusion: logo size 220 × 100 px
Your
Logo
ONE-TIME POST ON KUONI FACEBOOK PAGE
REACH
Total: approx. 12,800 fans
CONTENT
Format: 960 × 720 px
Special offer A4 flyers Sparen Sie
100.–
pro Person !
Kuoni
A4 Flyer to be hung in travel agency *Sale
Two-week display in a max. of 273 shop windows, four-colour
Delta Air Lines
Total circulation: 746 shop windows
CHF 100.– Reduktion
pro Person auf Ihre Landleistung !
Reisezeitraum:
ab sofort bis 31.10.13
Reduktion: Buchbar nach Verfügbarkeit.
bei Kuoni Landleistungen die bis zum 31.12.12 gebucht Limitierte Anzahlplätze
werden. Beim Kauf eines Flugticket mit Delta Air Lines:
ab Zürich nach Nordamerika erhalten Sie CHF 100.–
Reduktion auf Landleistung aus dem USA/Kanada Katalog.
Your
Logo
DL & Kuoni Special [d]
Kuoni_Badeferien_P.indd 1 21.03.12 14:06Example Options from CHF 25‘000.–
POS LIGHTBOX POSTERS
Four-week display in a total of 273 travel
agencies, four-colour
CONTENT
Format: 698 × 998 mm & 680 × 980 mm
Kuoni
*Spezial
13. JULI - 30. SEPTEMBER 2011
Malta, Mittelmeer
Radisson Blue Resort & Spa Golden Sands s s s s s
Ab Zürich/Genf mit Air Malta
oder Air Berlin ab Basel
1 Woche ab CHF 1403.- inkl. Frühstück & Transfer, ab CHF 1403.-
Zimmerkategorie Serene Deluxe Sie sparen bis zu CHF 155.-
mit Landsicht
Alle Preise pro Person für eine Woche im Serene Deluxe mit Kinderfestpreis ab CHF 647.–: 1 Kind (2–12 J.; BB) im Zimmer mit
Landsicht inkl. Frühstück. Im Preis inbegriffen: Flughafen- und 2 Erwachsenen. Zuzüglich allfällige Bearbeitungsgebühren Ihrer
Sicherheitstaxen ab Zürich, Flug nach Malta und zurück Buchungsstelle. Wir empfehlen den Abschluss einer Annullierungs-
inkl. Transfer sowie Betreuung durch lokale Kuoni-Reiseleitung. kosten-Versicherung. Buchbar vom 1. Juli bis 16. August 2011 bzw.
nach Verfügbarkeit. Buchungscode: MGT 6RADGO
Mehr Informationen und eine umfassende Beratung erhalten Sie in diesem Reisebüro.
Leuchtkastenplakat_680x980_Juli_Malta_D/F/It.indd 1 05.07.11 11:59
Your
Poster Your
LogoExample Options from CHF 41‘000.–
Combination of possible measures.
OFFER BANNER + TEXT IN KUONI NEWSLETTER
REACH
Total: approx. 88,000 recipients
CONTENT
Format: 272 × 136 px
LOGO PLACEMENT ON EXISTING DESTINATIONS
LANDING PAGE ON KUONI.CH
REACH
Up to 10‘000 Page Views per Week
CONTENT
Logo inclusion: logo size 220 × 100 px
Your
Logo
ONE-TIME POST ON KUONI FACEBOOK PAGE
REACH
Total: approx. 12,800 fans
CONTENT
Format: 960 × 720 px
2 Special offer A4 flyers
Sparen Sie
100.–
pro Person !
Kuoni
*Sale
Delta Air Lines
A4 Flyer to be hung in travel agency CHF 100.– Reduktion
pro Person auf Ihre Landleistung !
Two-week display in a max. of 273 shop windows, four-colour Reisezeitraum:
ab sofort bis 31.10.13
Total circulation: 746 shop windows
Reduktion: Buchbar nach Verfügbarkeit.
bei Kuoni Landleistungen die bis zum 31.12.12 gebucht Limitierte Anzahlplätze
werden. Beim Kauf eines Flugticket mit Delta Air Lines:
ab Zürich nach Nordamerika erhalten Sie CHF 100.–
Reduktion auf Landleistung aus dem USA/Kanada Katalog.
Your
Logo
DL & Kuoni Special [d]
Kuoni_Badeferien_P.indd 1 21.03.12 14:06
POS LIGHTBOX POSTERS
Four-week display in a total of 273 travel agencies, four-colour Kuoni
*Spezial
13. JULI - 30. SEPTEMBER 2011
Malta, Mittelmeer
Radisson Blue Resort & Spa Golden Sands s s s s s
Ab Zürich/Genf mit Air Malta
oder Air Berlin ab Basel
1 Woche ab CHF 1403.- inkl. Frühstück & Transfer, ab CHF 1403.-
CONTENT
Zimmerkategorie Serene Deluxe Sie sparen bis zu CHF 155.-
mit Landsicht
Format: 698 × 998 mm & 680 × 980 mm Your
Logo
Alle Preise pro Person für eine Woche im Serene Deluxe mit
Landsicht inkl. Frühstück. Im Preis inbegriffen: Flughafen- und
Sicherheitstaxen ab Zürich, Flug nach Malta und zurück
inkl. Transfer sowie Betreuung durch lokale Kuoni-Reiseleitung.
Kinderfestpreis ab CHF 647.–: 1 Kind (2–12 J.; BB) im Zimmer mit
2 Erwachsenen. Zuzüglich allfällige Bearbeitungsgebühren Ihrer
Buchungsstelle. Wir empfehlen den Abschluss einer Annullierungs-
kosten-Versicherung. Buchbar vom 1. Juli bis 16. August 2011 bzw.
nach Verfügbarkeit. Buchungscode: MGT 6RADGO
Mehr Informationen und eine umfassende Beratung erhalten Sie in diesem Reisebüro.
Leuchtkastenplakat_680x980_Juli_Malta_D/F/It.indd 1 05.07.11 11:59Your marketing opportunities with Helvetic Tours Helvetic Tours offers you a versatile advertising environment for a broad target group. We communicate your message to a target group of 25- to 65-year-olds and appeal to families and holidaymakers in the package holiday segment. The high level of name recognition of Helvetic Tours in the market and among consumers ensures that your activities will receive a great deal of attention. Your benefits »»Brand awareness of 83% »»Representation in 89 direct selling travel agencies and 700 partner agencies »»Broad target group coverage »»Emotional black/white imagery unique in Switzerland
Example Options from Fr. 2‘000.–
Combination of possible measures.
Special offer A4 flyer
Flyer to be hung in travel agency
Two-week display in a max. of 273 shop windows, four-colour
Total circulation: 746 shop windows
Your
LogoExample Options from Fr. 4‘500.– OFFER BANNER + TEXT IN KUONI NEWSLETTER Reach Total: approx. 75,000 recipients Content Format: 180 × 135 px
Example Options from Fr. 7‘000.– ONE-TIME POST ON KUONI FACEBOOK PAGE Reach Total: approx. 18,500 fans Content Format: 960 × 720 px
Example Options from Fr. 15‘000.–
Combination of possible measures.
OFFER BANNER + TEXT IN KUONI NEWSLETTER
Reach
Total: approx. 75,000 recipients
Content
Format: 180 × 135 px
LOGO PLACEMENT ON EXISTING DESTINATIONS
LANDING PAGE ON HELVETICTOURS.CH
Reach
Up to 5‘000 Page Views per Week
Content
Logo inclusion: logo size 233 × 90 px
ONE-TIME POST ON KUONI FACEBOOK PAGE
Reach
Total: approx. 18,500 fans
Content
Format: 960 × 720 px
Special offer A4 flyer
Flyer to be hung in travel agency
Two-week display in a max. of 273 shop windows, four-colour
Total circulation: 746 shop windows
Your
LogoExample Options from Fr. 20‘000.–
POS LIGHTBOX POSTERS
Four-week display in a total of 273 travel
agencies, four-colour
Content
Format: 698 × 998 mm & 680 × 980 mm
Your
Logo
Your
PosterIhre Partnerschaft
mit Kuoni
STAND JANUAR
g Booklet
i Pa rt n er sh ip Marketin
Kuon Marketing
cu rr e n t Partnership
O u r e list
u d in g a co mprehensiv
booklet, in cl ailable
e ti n g o pp o rtunities, is av
of mark
online at:
ip
ch/partnersh
www.kuoni.
Your Contacts
Our experts are looking forward to hearing from you.
Daniel Widmer Colette Ernst Cornelia Gemperle
Head of Product Beach Holidays Head of Product FIT Head of Product Cruises &
Roundtrips
Phone: +41 44 277 41 13 Phone: +41 44 277 46 63 Phone: +41 44 277 52 75
Mail: daniel.widmer@kuoni.ch Mail: colette.ernst@kuoni.ch Mail: cornelia.gemperle@kuoni.chYou can also read
