Strategic Plan South Australian Baseball League Inc 2017- 2020
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Strategic Plan South Australian Baseball League Inc. 2017- 2020
STRATEGIC PLAN | Baseball SA 2017 - 2020
Seek and pursue avenues to secure the
future of baseball as a sport that is fun,
attractive, and affordable for current and
future baseball community and its
members.
Baseball SA and its members act in the best
interests of the sport and its people. We do this
by:
• focusing on and supporting our people
• engaging and collaborating with our
colleagues and partners That baseball will be the sport of choice for fans, players
• acting with integrity and administrators in South Australia. Participation will
• practicing open decision-making continue to increase at all levels and among all on-field
• being inclusive. and off-field groups. Partnerships will expand in number
and value. The fan base and spectator numbers will
Members of the Baseball SA community will
increase. The finances of Baseball SA will be secure and
at all times act according to the agreed values
sustainable. Baseball SA’s leadership will seek, identify,
and pursue opportunities for growth.
STRATEGIC PLAN | Baseball SA 2017 - 2020
Aim to stage competitions and events that are attractive to as well as meeting the expectations of clubs, participants, and spectators. To stage/host
competitions that expand the profile of baseball in our State. Target events that support our business and marketing objectives.
Priority Focus Objective
To have all competitions well organised Develop paperwork and distribute early. Set due dates for all steps of the process. Plan a
Competition Planning
in advance by 1 month communications strategy with clubs.
Improve access to representative teams for Explore opportunities to reduce costs, including sponsorship, reduce number of uniforms,
Representative Teams
as many eligible players as possible. reduce mark-up of uniforms.
Clubs To achieve an even competition for clubs. Provide support for clubs, as sought, and needed.
To have all competitions well organised Work with clubs to help promote, recruit and access coaching. Plan competition one season in
Women’s Baseball League
in advance by 1 month advance. Promote the Women’s All-Star Game.
Host Championships and Regularly host championships and series, Develop a matrix of events with actions and timelines. Be the preferred venue for Junior League
other Representative series. including charter competitions. Nationals beyond 2018. Seek new opportunities
Make off-field events as appealing and Seek sponsorship for all presentation events. Seek alternative presentation formats, venues and
Off Field Events
cost-effective as possible. costs. Investigate ways to save money.
STRATEGIC PLAN | Baseball SA 2017 - 2020
To engage clubs and participants to shape an environment that is inviting, inclusive and fun for all. To work with clubs, and partners to expand participation at
all levels amongst all groups. To provide quality training programs and clear pathways for athletes, managers, coaches, and umpires. To build a profile for
baseball that attracts players, officials, spectators, and volunteers for existing and future competition. To invite and embrace contributions to the sport’s future
from participants, volunteers, and partners.
Priority Focus Objective
Increase membership numbers of Clubs Maximise the BITE brand to promote junior involvement in club’s programs. Engage school
Clubs and affiliated leagues
at all levels across SA clinics. Develop promotional fliers with club-specific contact details
Provide support for clubs, as sought, and increase access to and availability of training and
Increase the number and improve the courses. Follow up with BA re National Accreditation Scheme issues. Seek
Coaches and Officials
overall standard of coaches and officials. sponsorship/grants to deliver more affordable courses. Plan and promote courses in
advance. Undertake a quality review of content and methodology and needed
Deliver a planned, school-based Seek local government and Sporting Schools financial support. Plan and promote school
Schools programs program of practical workshops and holiday camps. Enlist club support to identify target schools and promote clinics. Recruit
clinics for school students and train individuals to conduct the camps and clinics.
Junior development To have all competitions well organised Promote representative trial opportunities to affiliated clubs and leagues. Conduct clinics in
programs in advance by 1 month regional areas to identify and recruit potential participants Promote the Academies
Talent identification and Regularly host championships and series, Reduce Club conflict sessions and encourage cooperative programs. Plan a series of
Athlete pathways including charter competitions. promotion activities to highlight the "value for money" offering.
STRATEGIC PLAN | Baseball SA 2017 - 2020
To succeed in national competitions. To provide a proportionate number of representatives in national teams at all levels.
To develop and maintain pathways to professional careers and college entry. To increase State and Charter team participation opportunities across the State.
To expand South Australia’s reputation as a location for elite competition and training.
Priority Focus Objective
Perform successfully in the ABL or Invest in building a winning culture that is in line with our Vision. Success will drive interest,
Adelaide BITE
equivalent entity. growth, and participation.
Provide improved training programs and
Adelaide BITE Academy clear pathways for the development of Evaluate programs and make recommended changes to improve quality and quantity.
athletes
Provide college opportunities for eligible
Explore opportunities to reduce costs, including sponsorship, reduce number of uniforms,
College Pathways players, support mechanisms and
reduce mark-up of uniforms
information
Increase the number of visiting coaches
International Players, Create communications with targets Asian countries Seek ways to fund visits and
and officials and to have more
Coaches & Officials exchanges with support from local Municipalities, OR&S and State/Federal Government.
exchanges
Increase the number of Little League,
Representative and Charter Introduce opportunities with clubs, coaches, and players to increase the number of
Junior League and Senior League
Teams participants.
programs and charters
STRATEGIC PLAN | Baseball SA 2017 - 2020
To lead and govern baseball so it is best-placed to serve the needs of clubs, participants, and spectators. To keep the sport affordable for participants
while monitoring and planning for the sport’s financial future. To identify and explore business and other partnerships for growth. To work with the
Australian Baseball Federation, Australian Baseball League, South Australian Government, and other entities to help expand the sport for all
participants. To provide a secure and attractive workplace
Priority Focus Objective
Financial planning and Maintain current levels of financial Operate within Board approved budget. To seek to reduce costs and improve revenue
management planning and management. streams through strong partnering
Improve the opportunities for long-term Identify new business, by extending our network of commercial and government
Business investment
financial security. relationships.
Introduce Club Handbook that contains
Member Clubs Introduce a sub-committee to plan and implement static and dynamic versions.
common policies and procedures
Maximise the potential benefits the Build strong foundations to enhance and develop opportunities which will provide
Diamond Sports SA Inc
relationship with Diamond Sports sustainable revenue streams for our organisation.
Identify how best to communicate with Baseball Australia, Australian Government, SA
Increase the breadth and value of Government (OR&S, Minister) local government (councils and bodies), Adelaide Shores,
Partnerships & sponsorships relationships with baseball, government, sponsors, Softball SA and other partners to maximise effective cooperation and benefits.
and business partners Determine clearly the purposes of such relationships and how each relationship will be
developed.
Review the Constitution and By-Laws and Introduce subcommittee to revise and recommend any change, amendments, and
Constitution and By-laws
their relationship to the Sport alternations for the Board to implement.
STRATEGIC PLAN | Baseball SA 2017 - 2020
To promote baseball as a welcoming, inclusive community sport in which good behavior is and can be expected at all times. To capitalize on media,
technology, and partnerships to expand the profile of baseball and Baseball SA. To communicate and engage with clubs, participants, and partners to support
participation, business, and reputation growth.
Priority Focus Objective
Relationship building with media, Target receptive media partners, increase press release which highlight good feel stories
External promotion
increase social media interaction relative to our clubs, game, and individuals within
Build brand awareness with strategic
Brand awareness partners, community, and government Build, implement, monitor, and evaluate brand awareness plan.
sectors
Build valued relationships with key
Implement a targeted plan which focuses on maximising a return for both the sport and the
Strategic partnering stakeholders, influencer's, media, and
partner.
corporate partners
Improve regular communications with Introduce e-communication portals to engage and deliver to members, stakeholders, and
Internal communications
members, stakeholders, and media. media. Monitor and adjust as required.
Invest in internal mechanisms to deliver
Implement internal infrastructure to ensure all communications deliverables are met when
People and culture consistent and up to date
engaging members, stakeholders, and key influencer’s.
communications.
Make off-field events as appealing and Seek sponsorship for all presentation events. Seek alternative presentation formats, venues,
Off field events
cost-effective as possible. and costs. Investigate ways to save money.
STRATEGIC PLAN | Baseball SA 2017 - 2020
To plan for, build and maintain facilities that enable baseball to be presented and played in a manner that is attractive, safe and fun for participants and
spectators. To plan for and build facilities that attract and stage national and other elite-level championships.
To maintain facilities at a standard that enables them to support Baseball SA and clubs’ business and growth objectives.
To build and maintain relationships to support facility planning and maintenance objectives.
Priority Focus Objective
Government funding and To have all competitions well organised Seek all current and potential opportunities to gain funding to improve, develop and build
grants in advance by 1 month baseball focus infrastructures.
Audit, management, and Introduce facility audit of all baseball Identify risk assessment tools to ensure all grounds and facilities meet or exceed Baseball
resource grounds and facilities SA requirements
Identify and implement maintenance
Annual audit process will identify specific needs and improvements to satisfy all
Maintenance and upgrades programs to ensure facilities are of the
requirements.
highest standard.
Explore all opportunities to expand our Align with key partners, to improve and or build new venues to be attractive to grow the
New venue opportunities
game throughout SA. sport. Explore intra and international opportunities as an alternative venue
STRATEGIC PLAN | Baseball SA 2017 - 2020
Acknowledgement:
This Strategic Plan has been prepared in consultation with
members, stakeholders, staff and the Board of Directors.
South Australian Baseball League Incorporated
trading as Baseball SA
Barratt Reserve, West Beach Road
West Beach SA 5024
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