STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust

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STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
STRATEGY
FOR ARTS
& CULTURE
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
THREE LAKES CULTURAL TRUST

                                                                       The Three Lakes Cultural Trust
                                                                       was established in 2019 to develop
                                                                       and advance a view of culture in
                                                                       the District as a system, not just a
                                                                       discrete set of individual elements.
                                                                       To this end, it commissioned
                                                                       international experts, Adrian Ellis
                                                                       & Associates (AEA), to produce a
                                                                       cultural masterplan for the District.

THOUGHTS                     THE QUEENSTOWN
                             LAKES DISTRICT
                                                                       The AEA cultural masterplan is based
                                                                       on a rigorous audit and analysis of
FROM OUR                     ENJOYS A LIVELY                           current cultural provision and built
                                                                       infrastructure, a public survey, and
CHAIR                        CULTURAL SCENE;
                             ONE PREDOMINANTLY
                                                                       widespread community consultation.
                                                                       The Trust will test the AEA
                             COMPOSED OF ARTS                          recommendations with the cultural
                             AND CRAFTS PRACTICE                       community in order to confirm the
                                                                       key priorities for action over the next
                             AND ARTS FESTIVALS
                                                                       3-5 years.
                             HOSTING VISITING
                                                                       The Trust recognises that it is just
                             PRODUCTIONS. THIS                         one organisation amongst many.
                             HAS BEEN THE CASE                         It is specifically not here to tell
                             FOR MANY DECADES.                         the cultural and wider community
                                                                       what to think or do. Rather, its role
                                                                       is to ensure that the voice of the
“The long-term goal is to                                              community informs the decisions
                                                                       of key stakeholders, now and in the
make the cultural life of the                                          future.

district a much stronger                                               Ultimately, we believe everyone
                                                                       wants the same thing: a vibrant,

driver of both community                                               diverse and distinctive culture that
                                                                       enriches the wellbeing of the people

well-being and economic                                                of the district, and those who visit it,
                                                                       over the long-term.

benefit.”                                                              With the AEA cultural masterplan to
                                                                       hand, the Trust is now well-placed
                             Over the past decade there has been
                                                                       to do this and through it, assist the
                             a growing desire amongst residents
                                                                       Queenstown Lakes District Council
                             to expand offerings of all kinds,
                                                                       and others to achieve these goals.
                             and allow the community’s various
                             cultural needs to be considered.
                             The long-term goal is to make the
                                                                                    BILL MORAN
                             cultural life of the district a much
                             stronger driver of both community                      Chair,
                                                                                    Three Lakes
                             well-being and economic benefit,                       Cultural Trust
                             particularly at a time of rapid
                             population growth, a diversifying
                             population, and rising economic and
                             social pressures.
                             To achieve this, and create a more
                             diverse, dynamic, distinctive and
                             sustainable cultural life, the District
                             needs a unified plan to which
                             stakeholders and the community can
                             commit as the way forward.
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
STRATEGY FOR ARTS & CULTURE

ABOUT THREE LAKES
CULTURAL TRUST

THE THREE LAKES       Its purpose is to support and            The Trust is philanthropically
                      encourage arts and culture in all        funded and some generous local
CULTURAL TRUST        communities in ways that enrich the      residents have sponsored the
WAS ESTABLISHED       quality of life of residents and that    Cultural Masterplan. The Masterplan
IN FEBRUARY 2019      contribute to the cultural, social and   will provide a framework for the
                      economic vitality and resilience of      Trust, including a context for its
AND IS A REGISTERED   the district.                            advocacy and fundraising activities.
CHARITABLE TRUST.
                      The Trust will help facilitate the       While the Trust’s work is independent
                      growth of the dynamic local scene        of Queenstown Lakes District
THE THREE LAKES
                      by supporting exciting infrastructure    Council, the Trust has the backing
CULTURAL TRUST        ideas and initiatives, in turn           of the Queenstown Lakes District
IS AN INCLUSIVE,      promoting a greater enthusiasm for       Council (QLDC). QLDC intends to
                      arts and culture.                        align the outcomes of the study
COMMUNITY-BASED
                                                               with future development of cultural
ORGANISATION.                                                  and community facilities.

THE TRUST’S NAME
REFLECTS THE
                      TRUSTEES
DISTRICT’S THREE
MAJOR LAKES
                                  Bill Moran (Chair)                      Julian Knights AO
(WAKATIPU, WANAKA,
AND HAWEA) AND ITS
TRUSTEES ARE DRAWN
                                                                          Abby McCormick O’Neil
FROM ALL PARTS OF                Hetty Van Hale
                                 (Deputy Chair)
THE DISTRICT.

                                  Carroll Joynes                          Jay Cassells

                                  Annis Sommerville                        Bob Berry

                                  Leslie Van Gelder

                      CO-PATRONS

                                 Sir Eion Edgar                           Lady Jan Edgar
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
THREE LAKES CULTURAL TRUST
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
STRATEGY FOR ARTS & CULTURE

ABOUT THIS
REPORT

IN FEBRUARY 2019,
THE NEWLY-FORMED
THREE LAKES CULTURAL
TRUST (‘THE TRUST’)
COMMISSIONED AEA
CONSULTING (‘AEA’)                       IN PREPARING THIS
TO UNDERTAKE AN                          REPORT AEA HAS
INDICATIVE CULTURAL                      COMPLETED:
STRATEGY FOR
THE QUEENSTOWN                              An inventory and analysis of
LAKES DISTRICT TO                           the district’s arts and culture
                                            sector resources and assets;
INFORM THE TRUST’S
ADVOCACY AND                                An assessment of the physical
                                            cultural infrastructure in
FUNDING ACTIVITIES.                         Queenstown Lakes District
                                            based on visits to and analysis
The report’s recommendations
                                            of 15 key cultural facilities
are intended to stimulate the
                                            located in the district and an
development of the district’s
                                            inventory of other facilities
cultural sector.
                                            used for arts and culture
The recommendations are grounded            activities & provided to the
in the trust’s purpose; an analysis of      trust in a separate facilities
the cultural and policy context of          assessment report;
the district; an audit of its cultural
                                            An analysis of benchmarks
assets; and a consultative process.
                                            nationally and internationally
                                            to draw from best practice
                                            examples and provide
                                            illustrative case studies for the
                                            recommended initiatives for
                                            Queenstown Lakes District;

                                            Public consultation in the
                                            form of in-person and phone
                                            interviews; an online survey;
                                            and a series of community
                                            voice meetings in the district in
                                            May 2019.
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
THREE LAKES CULTURAL TRUST

REPORT
FINDINGS

CULTURAL PROVISION IN THE DISTRICT
CAN BE CHARACTERISED AS FOLLOWS:

The District enjoys a lively cultural    There is a strong and authentic       Professional producing and
scene dominated by community arts        sense of community and a desire       presenting is relatively weak
and crafts practice and arts festivals   to build a stronger, decentralised,
presenting visiting productions          well-connected, and more
                                         professionalised arts sector across
                                         the District

Most arts organisations and events       There is an absence of activities     There is a need for purpose-built
in the District are relatively hand-     and spaces dedicated to deepening     cultural infrastructure, focussing on:
to-mouth in their business models        public appreciation of tangible and   dedicated and flexible presenting
and have challenges in maintaining a     intangible Māori cultural heritage    venue(s) for performing arts and
viable organisational infrastructure     in general and Ngāi Tahu culture in   music; space to present touring
                                         particular                            exhibitions and to establish a
                                                                               permanent collection of regional art;
                                                                               a community arts hub (or hubs) for the
                                                                               District’s artists to practice, rehearse,
                                                                               and showcase creative activities

Affordability (especially the cost of    While some successful                                   There is an
space) is universally acknowledged       marketing initiatives have been                         expressed interest
as an issue for the artists and those    run by volunteers in their local                        in outdoor arts
of related creative professions          communities, a co-ordinated                             activities: sculpture
wishing to work and live in the          and well-maintained information                         park(s), public art,
District                                 and marketing tool is needed                            street theatre and
                                         for the whole District, as well as                      pop-up events
                                         virtual and physical hub for its
                                         artistic community to network and
                                         collaborate
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
STRATEGY FOR ARTS & CULTURE
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
THREE LAKES CULTURAL TRUST

CURRENT GAPS IN
CULTURAL PROVISION

     Lack of a central ‘hub’ for           Limited professional standard          Professional training
     creative and cultural industries      activity, specifically:                opportunities, specifically those
     (both online and/or physical)                                                in artistic and art management
                                           •	national touring networks and       fields – currently, there are no
     Community-led and managed                local community to enable           university-level training (BA
     arts and cultural strategy               a diverse programme mix             level and higher) or professional
     development and delivery body            across Queenstown Lakes             development courses in arts and
     (e.g. a District-wide arts council)      District venues (performances,      cultural disciplines in the District
                                              workshops, exhibitions);
     Activities and spaces dedicated                                              Limited organisational capacity
     to deepening public appreciation      •	management capacity to              – few local arts and cultural
     of tangible and intangible Māori         administer rehearsal and artist     organisations operate a year-
     cultural heritage in general and         studios;                            round programme of events or
     contemporary Ngāi Tahu culture                                               are run in a structured and self-
     in particular                         •	arts leadership to promote,
                                                                                  sufficient and sustainable way
                                              develop and deliver arts policy
                                              and policy conversations with
                                              local government;

                                           •	arts professionals able to access
                                              central government funding and/
                                              or professional development
                                              support (marketing, professional
                                              development) from Creative
                                              New Zealand
STRATEGY FOR ARTS & CULTURE - Three Lakes Cultural Trust
STRATEGY FOR ARTS & CULTURE

BASED ON THE
ANALYSIS OF THE
ONLINE SURVEY
FINDINGS, INDIVIDUAL
INTERVIEWS, AND
ASSET MAPPING
TO DATE, THE
FOLLOWING GAPS
HAVE BEEN IDENTIFIED
IN THE CURRENT
BUILT CULTURAL
INFRASTRUCTURE
PROVISION IN THE
DISTRICT THAT ARE
DEEMED AS A BARRIER
FOR THE FUTURE
GROWTH OF THE
CULTURAL SECTOR:

   A flexible multi-purpose
   community arts space (hub) to
   host community groups and
   events as well as professional
   touring productions;

   Performance spaces suitable
   for dance (wings, sprung floor),
   unamplified music (appropriate
   acoustics, sight-lines) and drama
   (flying, sight lines, etc.);

   A (not-for-profit) visual arts
   gallery or museum space to host
   large scale visiting exhibitions
   and curate its own showcases of
   local talent;

   Affordable and well-equipped
   rehearsal spaces for performing
   arts;

   Affordable studio and live/
   work spaces for visual artists,
   sculptors and makers;

   Affordable accommodations
   for visiting artists and cultural
   tourists.
THREE LAKES CULTURAL TRUST

RECOMMENDATIONS

THE FINDINGS AND GAPS                     THE
IN CULTURAL PROVISION                     RECOMMENDATIONS
IDENTIFIED THROUGH                        DEVELOPED
RESEARCH AND                              CONTRIBUTE TO MORE
PUBLIC CONSULTATION                       THAN ONE STRATEGIC
HAVE INFORMED THE                         AMBITION AND ARE
GENERATION OF FIVE                        BROADLY GROUPED
STRATEGIC AMBITIONS                       IN FOUR KEY AREAS
FOR THE DISTRICT’S                        OF THE DISTRICT’S
CULTURAL SECTOR:                          CULTURAL ECOLOGY:

1                                         BUILD ON WHAT                             INVEST IN CREATIVE
      Ensuring that the residents of
      the District have the opportunity
      to develop and exercise creative
                                          YOU HAVE:                                 CAPACITY:
      expression across a wide a range    support current arts practice and         enable growth, learning and access to
      of artistic activity.               provision in the District by supporting   the arts through the encouragement
                                          innovative programming, District-wide     of professional development for

2
      Ensuring that the rich historical   audience development and marketing,       artists and related professions,
      cultural fabric of the District     streamlining operations for existing      support arts residencies, create and
      – the legacies of Ngāi Tahu         cultural producers and presenters, and    maintain District-wide information
      and of subsequent settlers –        promoting local talent.                   hub(s) and marketing initiatives,
      is supported, celebrated and                                                  encourage professional networking,
      promoted.                                                                     and invest in developing after-school
                                          INVEST IN THE

3
                                                                                    arts education.
      Ensuring that the physical          INFRASTRUCTURE:
      and organisational cultural
                                          enable the practice, generation,
      infrastructure of the District is
                                          attendance, presentation of art by
                                                                                    ENSURE THAT ARTS
      developed to enable residents                                                 AND CULTURE ARE
                                          developing buildings, peripatetic
      and visitors alike to enjoy the
      highest calibre visual and
                                          and technical infrastructure              POSITIONED TO
                                          to support the presentation of
      performing arts presentations.
                                          professional performing and visual
                                                                                    MAKE THEIR FULL
                                                                                    CONTRIBUTION TO CIVIC

4
      Ensuring that the role of the       arts, and to celebrate and promote
      creative industries and artistic    Ngāi Tahu heritage and culture.           LIFE AND ECONOMIC
      production in economic growth                                                 DEVELOPMENT:
      (economic diversification
      and the expansion of                                                          support the integration of arts
      cultural tourism) and social                                                  programmes in social wellbeing
      development (especially                                                       services, enable opportunities for
      wellbeing and social cohesion)                                                arts and culture presence within the
      is understood and encouraged.                                                 tourism offer, support placemaking
                                                                                    and public art projects, build long-term

5
      Ensuring that the cultural                                                    partnerships with national cultural
      initiatives are pursued in ways                                               policymakers, support a sustainable
      that are environmentally benign                                               touring network, and support the
      and economically sustainable.                                                 intangible and tangible heritage.
STRATEGY FOR ARTS & CULTURE
THREE LAKES CULTURAL TRUST
STRATEGY FOR ARTS & CULTURE

SUMMARY OF
RECOMMENDATIONS

BUILD ON WHAT YOU HAVE: SUPPORT
CURRENT ARTS PRACTICE AND PROVISION
1. Enhance current activity
2. Encourage innovation in programming and management
3. Encourage targeted long-term audience development
4. Support ‘pan-District’ programming and marketing
5. Support the development of local talent

INVEST IN INFRASTRUCTURE
6. Develop venue(s) for mid to large scale performing arts shows
7. Consider supporting community-run arts hub(s)
8. Develop a purpose-built visual arts gallery space / museum outpost
9. Invest in flexible/pop-up outdoor performance space(s)
10. Explore feasibility for a Ngāi Tahu culture centre
11. Meet the needs of touring companies, visiting artists, and content providers
12. Support updates to libraries

INVEST IN CREATIVE CAPACITY: ENABLE
GROWTH, LEARNING AND ACCESS TO THE ARTS
13. Encourage professional development for artists and arts sector professionals
14. Support arts residencies in the District
15. Establish centralised information hubs and support arts marketing initiatives
16. Promote professional networking and knowledge sharing in the arts
17. Expand and diversify after-school programmes

ENSURE ARTS AND CULTURE ARE
POSITIONED TO CONTRIBUTE TO CIVIC
LIFE AND ECONOMIC DEVELOPMENT
18. Support the incorporation of regular arts programmes in social wellbeing sector
19. Ensure the arts and culture are built into the District’s tourism offer
20. Invest in placemaking and public art
21. Cultivate creative industries
22. Develop relationships with national policy bodies and international partners
23. Preserve and promote tangible and intangible heritage
THREE LAKES CULTURAL TRUST

HAVE YOUR SAY

YOUR
ROLE IS
IMPORTANT
STRATEGY FOR ARTS & CULTURE

WE WANT TO ENSURE
THE MASTERPLAN IS
A TRUE REFLECTION OF
THE THOUGHTS, NEEDS,
WANTS AND IDEAS OF
OUR COMMUNITIES
AND ORGANISATIONS
AS IT WILL INFORM OUR
ACTIVITIES IN THE SHORT
AND LONG-TERM.
THE MASTERPLAN MAY ALSO   Please email your feedback on the Cultural Masterplan
                          to admin@threelakesculturaltrust.co.nz or sign up to our database
INFORM THE STRATEGIC      via our website www.threelakesculturaltrust.co.nz and join us
DECISIONS OF LOCAL        as we strive to develop a stronger, more vibrant cultural life in the
GOVERNMENT AND OTHER      Queenstown Lakes District.

MAJOR FUNDERS.            There are many ways you can get involved, support us and ultimately
                          help us grow our vibrant communities through arts and culture.

                          EXPLORE HOW YOU CAN GET INVOLVED
                          BY CONNECTING WITH US TODAY.

                          THREELAKES
                          CULTURALTRUST
                          .CO.NZ
+64 27 235 8445
info@threelakesculturaltrust.co.nz

THREELAKES
CULTURALTRUST
.CO.NZ
PRINTED FEB 2020
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