SUPPLY-CHAIN RECOVERY IN CORONAVIRUS TIMES-PLAN FOR NOW AND THE FUTURE - MCKINSEY

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SUPPLY-CHAIN RECOVERY IN CORONAVIRUS TIMES-PLAN FOR NOW AND THE FUTURE - MCKINSEY
Operations Practice

             Supply-chain recovery in
             coronavirus times—plan
             for now and the future
             Actions taken now to mitigate impacts on supply chains from
             coronavirus can also build resilience against future shocks.

             by Knut Alicke, Xavier Azcue, and Edward Barriball

                                                                        © Westend61/Getty Images

March 2020
Even as the immediate toll on human health                         What to do today
    from the spread of coronavirus (SARS-CoV-2),                        In the current landscape, we see that a complete
    which causes the COVID-19 disease, mounts, the                      short-term response means tackling six sets of
    economic effects of the crisis—and the livelihoods                  issues that require quick action across the end-to-
    at stake—are coming into sharp focus. Businesses                    end supply chain (Exhibit 1). These actions should be
    must respond on multiple fronts at once: at the same                taken in parallel with steps to support the workforce
    time that they work to protect their workers’ safety,               and comply with the latest policy requirements:
    they must also safeguard their operational viability,
    now increasingly under strain from a historic supply-              1. Create transparency on multitier supply chains,
    chain shock.                                                          establishing a list of critical components,
                                                                          determining the origin of supply, and identifying
    Many businesses are able to mobilize rapidly and set                  alternative sources.
    GES 2020
    up crisis-management mechanisms, ideally in the
    COVID
    form of aSupply-chain
              nerve center. The typical focus is naturally             2. Estimate available inventory along the value
    Exhibit  1 ofHow
    short term.   4 can supply-chain leaders also                         chain—including spare parts and after-sales
    prepare for the medium and long terms—and build the                   stock—for use as a bridge to keep production
    resilience that will see them through the other side?                 running and enable delivery to customers.

    Exhibit 1
    There are multiple immediate, end-to-end supply-chain actions to consider in
    response to COVID-19.
    Supply-chain actions

    Create transparency on multitier             Optimize production and                      Assess realistic final-customer
    supply chain                                 distribution capacity                        demand
      Determine critical components                Assess impact on operations and              Work with sales and operations
      and determine origin of supply               available resource capacity (mainly          planning to get demand signal to
      Assess interruption risk and identify        workforce)                                   determine required supply
      likely tier-2 and onward risk                Ensure employee safety and clearly           Leverage direct-to-consumer
      Look to alternative sources if               communicate with employees                   channels of communication
      suppliers are in severely affected           Conduct scenario planning and                Use market insights/external
      regions                                      assess impact on operations, based           databases to estimate for
                                                   on available capacity                        customer’s customers
                                                   Optimize limited production,
                                                   according to human-health impact,
                                                   margin, and opportunity cost/
                                                   penalty

      Tier-2 supplier        Tier-1 supplier            Plant           Distribution center       Customer             Customer’s
                                                                                                                        customer

    Estimate available inventory                 Identify and secure logistics                Manage cash and net working
      Estimate inventory along the value         capacity                                     capital
      chain, including spare parts/                Estimate available logistics capacity        Run supply-chain stress tests vs major
      remanufactured stock                         Accelerate customs clearance                 suppliers’ balance sheets to
      Use after-sales stock as bridge to           Change mode of transport and                 understand when supply issues will
      keep production running                      prebook air/rail capacity, given             start to stress financial or liquidity
                                                   current exposure                             issues
                                                   Collaborate with all parties to
                                                   leverage freight capacity jointly

2   Supply-chain recovery in coronavirus times—plan for now and the future
3. Assess realistic final-customer demand                          lead times and inventory levels as an early-warning
   and respond to (or, where possible, contain)                    system for interruption and establish a recovery
   shortage-buying behavior of customers.                          plan for critical suppliers by commodity.

4. Optimize production and distribution capacity                   In situations in which tier-one suppliers do not
   to ensure employee safety, such as by supplying                 have visibility into their own supply chains or are
   personal protective equipment (PPE) and                         not forthcoming with data on them, companies can
   engaging with communication teams to share                      form a hypothesis on this risk by triangulating from
   infection-risk levels and work-from-home                        a range of information sources, including facility
   options. These steps will enable leaders to                     exposure by industry and parts category, shipment
   understand current and projected capacity                       impacts, and export levels across countries and
   levels in both workforce and materials.                         regions. Business-data providers have databases
                                                                   that can be purchased and used to perform this
5. Identify and secure logistics capacity, estimating              triangulation. Advanced-analytics approaches
   capacity and accelerating, where possible,                      and network mapping can be used to cull useful
   and being flexible on transportation mode,                      information from these databases rapidly and
   when required.                                                  highlight the most critical lower-tier suppliers.

6. Manage cash and net working capital by running                  Combining these hypotheses with the knowledge
   stress tests to understand where supply-chain                   of where components are traditionally sourced
   issues will start to cause a financial impact.                  will create a supplier-risk assessment, which
                                                                   can shape discussions with tier-one suppliers.
In the following sections, we explore each of these                This can be supplemented with the described
six sets of issues.                                                outside-in analysis, using various data sources, to
                                                                   identify possible tier-two and onward suppliers in
Create transparency                                                affected regions.
Creating a transparent view of a multitier supply
chain begins with determining the critical                         For risks that could stop or significantly slow
components for your operations. Working with                       production lines—or significantly increase cost of
operations and production teams to review your bills               operations—businesses can identify alternative
of materials (BOMs) and catalog components will                    suppliers, where possible, in terms of qualifications
identify the ones that are sourced from high-risk                  outside severely affected regions. Companies will
areas and lack ready substitutes. A risk index for                 need to recognize that differences in local policy
each BOM commodity, based on uniqueness and                        (for example, changing travel restrictions and
location of suppliers, will help identify those parts at           government guidance on distancing requirements)
highest risk.                                                      can have a major impact on the need for (and
                                                                   availability of) other options. If alternative suppliers
Once the critical components have been identified,                 are unavailable, businesses can work closely with
companies can then assess the risk of interruption                 affected tier-one organizations to address the
from tier-two and onward suppliers. This stage of                  risk collaboratively. Understanding the specific
planning should include asking direct questions of                 exposure across the multitier supply chain should
tier-one organizations about who and where their                   allow for a faster restart after the crisis.
suppliers are and creating information-sharing
agreements to determine any disruption being faced                 Estimate available inventory
in tier-two and beyond organizations. Manufacturers                Most businesses would be surprised by how much
should engage with all of their suppliers, across all              inventory sits in their value chains and should
tiers, to form a series of joint agreements to monitor             estimate how much of it, including spare parts and

Supply-chain recovery in coronavirus times—plan for now and the future                                                        3
remanufactured stock, is available. Additionally,                       — finished goods held in warehouses and blocked
        after-sales stock should be used as a bridge to keep                      inventory held for sales, quality control,
        production running (Exhibit 2).                                           and testing

        This exercise should be completed during the                            — spare-parts inventory that could be repurposed
        supply-chain-transparency exercise previously                             for new-product production, bearing in mind the
        GES 2020
        described. Estimating all inventory along the value                       trade-off of reducing existing customer support
        Supply-chain COVID
        chain aids capacity planning during a ramp-up                             versus maintaining new-product sales
        Exhibit  2 of 4 categories to consider include
        period. Specific
        the following:                                                          — parts with lower-grade ratings or quality issues,
                                                                                  which should be assessed to determine whether

        Exhibit 2

        Built-in inventory in the supply chain will delay the full impact of halted
        production.
        Expected stockout for companies in EU/US with suppliers                                               Low-range               High-range
        in China, by industry, illustrative                                                                   estimate                estimate

                          Automotive Pharmaceuticals          Consumer        Retail (mass) Retail (fashion)       High tech     Semiconductors
           Mar 2020
                 Apr
                 May
                June
                 July
                 Aug
                Sept
                 Oct
                 Nov
                 Dec
           Jan 2021

        Inventory, days of stock (including supply in transit)

                          Automotive Pharmaceuticals          Consumer        Retail (mass) Retail (fashion)       High tech     Semiconductors

             2nd-tier       30–40             35–70            20–30               N/A              N/A             40–60                 N/A
             supplier       (China)           (China)          (China)                                              (China)

              1st-tier       7–17            120–140           60–90             60–90              15–35           55–70             70–110
             supplier      (EU/US)           (EU/US)           (China)           (China)           (China)          (China)           (China)

          Assembly/          2–12            55–100             10–17            10–17             15–29             19–45           60–90
          packaging        (EU/US)           (EU/US)           (EU/US)          (EU/US)           (EU/US)           (China)        (Philippines)

               RDCs1          N/A             80–90               14             15–17             15–23              N/A                 N/A
                                             (EU/US)           (EU/US)          (EU/US)           (EU/US)

              Market         0–30              N/A               N/A               7               21–28            24–40             20–30
               buffer      (EU/US)                                              (EU/US)           (EU/US)          (EU/US)

               Total        40–70           230–320            60–90            70–100            70–110            40–100           130–200
           inventory
               days2

    1
        Regional distribution centers.
    2
        Figures for total inventory buffer and expected stockout are calculated assuming production stop at latest link based in China.

4       Supply-chain recovery in coronavirus times—plan for now and the future
the rework effort would be justified to solve                  — Use advanced statistical forecasting tools to
    quality issues or whether remanufacture with                     generate a realistic forecast for base demand.
    used stock could address supply issues
                                                                   — Integrate market intelligence into product-
— parts in transit should be evaluated to see what                   specific demand-forecasting models.
  steps can be taken to accelerate their arrival—
  particularly those in customs or quarantine                      — Ensure dynamic monitoring of forecasts in order
                                                                     to react quickly to inaccuracies.
— supply currently with customers or dealers
  should be considered to see if stock could be                    With many end customers engaging in shortage
  bought back or transparency could be created                     buying to ensure that they can claim a higher
  for cross-delivery                                               fraction of whatever is in short supply, businesses
                                                                   can reasonably question whether the demand
Assess realistic final-customer demand                             signals they are receiving from their immediate
A crisis may increase or decrease demand for                       customers, both short and medium term, are
particular products, making the estimation of realistic            realistic and reflect underlying uncertainties in
final-customer demand harder and more important.                   the forecast. Making orders smaller and more
Businesses should question whether demand signals                  frequent and adding flexibility to contract terms
they are receiving from their immediate customers,                 can improve outcomes both for suppliers and their
both short and medium term, are realistic and                      customers by smoothing the peaks and valleys
reflect underlying uncertainties in the forecast. The              that raise cost and waste. A triaging process that
demand-planning team, using its industry experience                prioritizes customers by strategic importance,
and available analytical tools, should be able to find             margin, and revenue will also help in safeguarding
a reliable demand signal to determine necessary                    the continuity of commercial relationships.
supply—the result of which should be discussed and
agreed upon in the integrated sales- and operations-               Optimize production and distribution capacity
planning (S&OP) process.                                           Armed with a demand forecast, the S&OP
                                                                   process should next optimize production and
Additionally, direct-to-consumer communication                     distribution capacity. Scenario analysis can be
channels, market insights, and internal and external               used to test different capacity and production
databases can provide invaluable information in                    scenarios to understand their financial and
assessing the current state of demand among your                   operational implications.
customers’ customers. When data sources are
limited, open communication with direct customers                  Optimizing production begins with ensuring
can fill in at least some gaps. With these factors in              employee safety. This includes sourcing and
mind, forecasting demand requires a strict process                 engaging with crisis-communication teams to
to navigate uncertain and ever-evolving conditions                 communicate clearly with employees about
successfully. To prepare for such instances                        infection-risk concerns and options for remote and
effectively, organizations should take the                         home working.
following actions:
                                                                   The next step is to conduct scenario planning to
— Develop a demand-forecast strategy, which                        project the financial and operational implications
  includes defining the granularity and time                       of a prolonged shutdown, assessing impact based
  horizon for the forecast to make risk-informed                   on available capacity (including inventory already
  decisions in the S&OP process.                                   in the system). To plan on how to use available

Supply-chain recovery in coronavirus times—plan for now and the future                                                   5
capacity, the S&OP process should determine                        As the finance function works on accounts
    which products offer the highest strategic value,                  payable and receivable, supply-chain leaders can
    considering the importance to health and human                     focus on freeing up cash locked in other parts
    safety and the earnings potential, both today                      of the value chain. Reducing finished-goods
    and during the future recovery. The analysis will                  inventory, with thoughtful, ambitious targets
    draw on a cross-functional team that includes                      supported by strong governance, can contribute
    marketing and sales, operations, and strategy                      substantial savings. Likewise, improved logistics,
    staff, including individuals who can tailor updated                such as through smarter fleet management,
    macroeconomic forecasts to the expected                            can allow companies to defer significant
    impact on the business. Where possible, a digital,                 capital costs at no impact on customer service.
    end-to-end S&OP platform can better match                          Pressure testing each supplier’s purchase
    production and supply-chain planning with the                      order and minimizing or eliminating purchases
    expected demand in a variety of circumstances.                     of nonessential supplies can yield immediate
                                                                       cash infusions. Supply-chain leaders should
    Identify and secure logistics capacity                             analyze the root causes of suppliers’ nonessential
    In a time of crisis, understanding current and                     purchases, mitigating them through adherence
    future logistics capacity by mode—and their                        to consumption-based stock and manufacturing
    associated trade-offs—will be even more                            models and through negotiations of supplier
    essential than usual, as will prioritizing logistics               contracts to seek more favorable terms.
    needs in required capacity and time sensitivity
    of product delivery. Consequently, even as
    companies look to ramp up production and                            Building resilience for the future
    make up time in their value chains, they should                     Once the immediate risks to a supply chain have
    prebook logistics capacity to minimize exposure                     been identified, leaders must then design a
    to potential cost increases. Collaborating with                     resilient supply chain for the future. This begins
    partners can be an effective strategy to                            with establishing a supply-chain-risk function
    gain priority and increase capacity on more                         tasked with assessing risk, continually updating
    favorable terms.                                                    risk-impact estimates and remediation strategies,
                                                                        and overseeing risk governance. Processes and
    To improve contingency planning under rapidly                       tools created during the crisis-management
    evolving circumstances, real-time visibility will                   period should be codified into formal
    depend not only on tracking the on-time status of                   documentation, and the nerve center should
    freight in transit but also on monitoring broader                   become a permanent fixture to monitor supply-
    changes, such as airport congestion and border                      chain vulnerabilities continuously and reliably.
    closings. Maintaining a nimble approach to                          Over time, stronger supplier collaboration can
    logistics management will be imperative in                          likewise reinforce an entire supplier ecosystem
    rapidly adapting to any situational or                              for greater resilience.
    environmental changes.
                                                                        During this process, digitizing supply-chain
    Manage cash and net working capital                                 management improves the speed, accuracy,
    As the crisis takes its course, constrained                         and flexibility of supply-risk management. By
    supply chains, slow sales, and reduced margins                      building and reinforcing a single source of truth,
    will combine to add even more pressure on                           a digitized supply chain strengthens capabilities
    earnings and liquidity. Businesses have a habit                     in anticipating risk, achieving greater visibility
    of projecting optimism; now they will need a                        and coordination across the supply chain, and
    strong dose of realism so that they can free up                     managing issues that arise from growing product
    cash. Companies will need all available internal                    complexity. For example, Exhibit 3 shows how a
    forecasting capabilities to stress test their capital               digitally enabled clustering of potential suppliers
    requirements on weekly and monthly bases.                           shows the capabilities they have in common.

6   Supply-chain recovery in coronavirus times—plan for now and the future
Exhibit 3 of 4

Exhibit 3
Cluster maps reveal alternative sourcing                            Estimating a medtech company’s degree of
options for all the materials affected.                             connectiveness helped it expand its supplier
                                                                    base by 600 percent, while an industrial-tools
Cluster map, durable speaker suppliers,
                                                                    maker identified request-for-qualifications-ready
illustrative (n = 87 suppliers)
                                                                    suppliers for highly complex parts that it had been
  Company        Common capabilities                                previously unable to source.

                                                                    Finally, when coming out of the crisis, companies
                                                                    and governments should take a complete look at
                                                                    their supply-chain vulnerabilities and the shocks
                                                                    that could expose them much as the coronavirus
                                                                    has. Exhibit 4 describes the major sources of
                                                                    vulnerability. The detailed responses can reveal
                                                                    major opportunities—for example, using scenario
                                                                    analyses to review the structural resilience of
Cluster characteristics, %                                          critical logistics nodes, routes, and transportation
                                                                    modes can reveal weakness even when individual
  Automotive                 Multimedia speaker         Marine
   speakers                        systems              audio       components, such as important airports or rail
GES 2020
     27              25                25          14      9        hubs, may appear resilient.
Supply-chain COVID
                Professional                 Mobile-phone
Exhibit 4 of 3audio equipment                 speakers

Exhibit 4
Supply-chain vulnerability occurs across five dimensions.
Drivers of potential vulnerability
     Typical focus                                                   Full-picture focus

    Planning and              Transportation                Financial                 Product              Organizational
  supplier network             and logistics                resiliency               complexity              maturity
• How predictable is      • How resilient is the     • How much financial      • Are components         • How proactive vs
  demand planning?          physical-flow and          flexibility does the      in the products          reactive is the
                            logistics network?         company have for          substitutable?           organization in
• How complex or                                       increased supply-                                  identifying and
  concentrated is the                                  chain cost or           • How flexible is          mitigating supply-
  supply network,                                      sustained                 the design if            chain disruptions?
  and how resilient is                                 disruption?               components are
  it to disruption?                                                              no longer available?

• How exposed is the                                                           • How vulnerable
  network to tariffs                                                             is the product to
  and other trade                                                                regulatory
  disruptions?                                                                   changes?

 Supply-chain recovery in coronavirus times—plan for now and the future                                                        7
Organizations should build financial models that                   Triaging the human issues facing companies and
    size the impact of various shock scenarios and                     governments today and addressing them must be
    decide how much “insurance” to buy through                         the number-one priority, especially for goods that
    the mitigation of specific gaps, such as by                        are critical to maintain health and safety during the
    establishing dual supply sources or relocating                     crisis. As the coronavirus pandemic subsides, the
    production. The analytical underpinnings of this                   tasks will center on improving and strengthening
    risk analysis are well understood in other domains,                supply-chain capabilities to prepare for the
    such as the financial sector—now is the time to                    inevitable next shock. By acting intentionally today
    apply them to supply chains.                                       and over the next several months, companies and
                                                                       governments can emerge from this crisis better
                                                                       prepared for the next one.

    Knut Alicke is a partner in McKinsey’s Stuttgart office, Xavier Azcue is a consultant in the New Jersey office, and Edward
    Barriball is a partner in the Washington, DC office.

    The authors wish to thank Viktor Bengtsson, Chris Chung, Curt Mueller, Hilary Nguyen, Ed Paranjpe, Anna Strigel, and Faaez
    Zafar for their contributions to this article.

    Designed by Global Editorial Services
    Copyright © 2020 McKinsey & Company. All rights reserved.

8   Supply-chain recovery in coronavirus times—plan for now and the future
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