Suraj Subharaman Design + Strategy + UX - Portfolio 2021 - Bitly
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Suraj Subharaman Design + Strategy + UX Portfolio 2021
Contents Work Other Clients About Me Experience & Skills Process Contact
Strategy + UX + Design TVS RR310 Instrument Cluster The TVS Apache RR 310 is a sport bike made by the TVS Motor Company in collaboration with BMW Motorrad that was launched in India
TVS Apache RR310 Work Rider personas
TVS Apache RR310 Work
Core User Personas
Demographics Attributes Behaviour
• First time jobs • Experienced biker • Dual purpose (Regular / Weekends)
• Age group: 23-28 Peripheral is upto 35 • Restless • Youtube bloggers and active on
• Owned bikes previously • Tech savvy/ Gadget freak social media
• Aspirations are beyond this bike • brand conscious • Loves the bike
• part of biking group • Show off (Attract the opposite sex) • Wants to improve upon his riding
• Gen X and Y • Spec freak skills (top speed ,avg. speed)
• Passionate about biking (Spends on training, • Particular about rules
accessories and modifications)
• MotoGP/ F1 fanatic
Note : Based on the workshop and rider interviews
TVS Apache RR310 Work Insights from rider interviews
TVS Apache RR310 Work
Discovering Purpose
Pain Points The Dream The Promise
Convenience & Connectivity
Calls Ride planning Real time update
and status
Messages Accepting and
declining calls
Navigation
Brands
Generic Displays Identity Show off Strong brand character/
recall in the display
Impactful first impression
On-boarding doesn’t give the feel First screen needs to Personalisation
of the bike/personalised be experiential
welcome (Hi Rider name)
TVS Apache RR310 Work
Discovering Purpose
Pain Points The Dream The Promise
Real-time diagnosis
Battery dies Warning system Active warning
Review of bike health Optimum driving Constant updating
experience
Ride analysis
On demand information
A richer user experience
Displays are not agnostic Feedback Access all buttons/menus easily
Helmet window is narrowing the vision Easy navigation Relevant information at the right
place/hierarchy of information
Have to look for info The display theme should match the
rider’s driving style Real-time interaction
Too many buttons (confusing) (button
navigation) UI should have a higher cc bike feel Relevant data/shape/design for
each element (gear/rpm/speed)
Too much information The ride mode can be changed on the go
Speedometer experience
TVS Apache RR310 Work
Intent
Build a TFT cluster experience for the street race bikers that is accessible and
intuitive to use, keeps the riders updated at key points in the journey, and has
a strong resonance with the rider, race culture and in turn the brand.
TVS Apache RR310 Work
Key Pillars
Sense of Feeling
In control
identity alive
• Complete confidence and • A bike character that the rider • The thrill, the rush and the speed
authority over the vehicle associates with and an extension of • Like everything is being activated
• Strong sense of balance and safety the rider that he prides overTVS Apache RR310 Work
Feature Mapping
In control Sense of identity Feeling alive
1. Bike check-up 2. Warnings with levels of 3. Clear messaging
An automated bike check prior to urgency (colour coded) Written indicators for quick communication
the start of every trip. An indicator Clear warning method for prompt acton - • Wear helmet
to suggest the same. Red, Amber, Green • Service reminders
• Tyre pressure • Timely messages
• ABS
• Batter low
• Engine temp
• Engine malfunction
• Fuel level
• Take hands off throttleTVS Apache RR310 Work
Feature Mapping
In control Sense of identity Feeling alive
4. Smart navigation 5. Dynamic layout based on 6. Easy action to
• The navigation will be designed as a the scenarios incoming calls
crisp, clear indicator for the rider to Treating key information based on: • Enabling incoming calls only below a
follow defined speed (define logic)
• Scenarios
• Turn by turn directions
• Level of importance • Minimal information on display
• Remaining distance to the destination
• Visual format • Info - name and number
• Remaining time to the destination • Accept
• Street name • Reject
• Complete and reduced mode viewingTVS Apache RR310 Work Feature Mapping In control Sense of identity Feeling alive 7. Onboarding/welcome screen 8. TFT activation Combine visual experience with function Gradual switching on of TFT elements • Brand identity for larger impact and thrill • Layer of animation • A quick TFT check • Personalised welcome message
TVS Apache RR310 Work
Feature Mapping
In control Sense of identity Feeling alive In control Sense of identity Feeling alive
12. Ride analysis
9. Custom shortcuts that can be
configured by the rider • An option to see a brief or elaborate
overview of the last trips, based on what
• A dashboard access to functions
the rider wishes to see.
• Switching modes on-the-go
• Key highlights of the rider performance is
• Quick back to home screen action
integrated in the snapshot to add the
aspect of thrill.
10. Customising the dashboard
A designated spaces for riders to enable and
disable what they wants to see on their dashboard
11. Menu
A menu system with consolidated information
and clear hierarchyTVS Apache RR310 Work
Control Understanding
Up
Up
Accept/ Back/ Back/ Accept/
Enter Reject Reject Enter
Down
DownTVS Apache RR310 Work
App Map - Base Layout Engine speed (RPM)
Scenario 1 - Ignition On Vehicle speed
Gear position
Fuel level
Engine Coolant temp
(Customisable)
Odometer
Base Layout
Scenario 1 - Ignition on Vehicle Ride Mode (Race street)
mobile battery level
mobile signal strength
Date
Time
Please refer to
Warning
warning messages
Custom widgets (only 3)TVS Apache RR310 Work
App Map - Menu Distance ridden after
service
--------------------------
Last service (days)
Service --------------------------
Next service due date/km
On/O!
Paired device Delete device Yes/No
Names of the devices
Auto-time sync Yes/No
Connectivity
On/O!
Note:
Display calls - Incoming call will be as per certain
modes
- A speed limit has to be set beyond
which the user won’t receive any
calls. TVS to define the speed limit
Reset Yes/No
Top Speed*
Top 5 speeds achieved Rider 1,2,3
My Vehicle
No. of laps and their times
Laps
Best lap
Reset Yes/No
0-100
Reset Yes/No
Performance record
Avg Speed
Reset Yes/No
RPM at peak acceleration
Reset Yes/No
Lean angle
Reset Yes/No
Gear shift accuracy (%)
Reset Yes/No
Avg. MileageReset Yes/No
TVS Apache RR310 Gear shift accuracy (%)
Reset Yes/No
Work
Avg. Mileage
Reset Yes/No
App Map - Menu Reset All Yes/No
RR mode Engine mode name and ABS mode
name
Race street mode Engine mode name and ABS mode
name
Riding Modes
City comfort mode Engine mode name and ABS mode
name
Rain comfort mode Engine mode name and ABS mode
name
on/o!
Navigation Reduced map
Total distance covered Odometer range (“from km”
to “to km”
Total time travelled
Avg. mileage
Fuel consumed
Trip A
Average speed
Top speed
Menu Trip Details
Additional KM covered
(Only in comfort city mode)
Riding style
Acceleration Rating
Trip B Same as Trip A
Trip C Same as Trip A
Since the bike has gone in
reserve, how much total
Fuel Trip Odometer range (“from km”
distance has been
covered? to “to km”
Engine and ABS mode
on/o!
nameTVS Apache RR310 Work
Design Principles
Legibility Contextuality Glanceability
• Visual clarity • Viewing information in context with • It is not just about communicating
• Ease with which the rider can the other information, but the ease of
identify and relate to elements • Adaptability of information based viewing the information
on the environment and • Reducing cognitive load
circumstancesTVS Apache RR310 Work
Humanist font vs Square Grotesque
Humanist fonts tend to look more like they are done by a human hand, with a natural, organic
expanding and contracting of the strokes as if the letters were drawn calligraphically. They have
roots in calligraphy and evoke a feeling of warmth and personality, in contrast to geometrics
and neo-grotesques which can feel cold and sterile.
Facet of Humanist fonts:
• Less blurring of letterform shapes
• No clashing between letterforms
• Less ambiguity while glancing
• Varied horizontal proportions
Source: https://www.researchgate.net/publication/264439455_An_Evaluation_of_Typeface_Design_in_a_Text-Rich_Automotive_User_Interface_Original_ManuscriptTVS Apache RR310 Work
Font chosen - Inter
140 KMPH 3.2 secs
0-100 Avg. Speed: Best lap:
100 KMPH 02:10:10
Inter MPHTVS Apache RR310 Work
Wireframes
Low Battery
05:30 PM
05:30 PM
Street Race
Street Race Menu
10 8 10 12
8 12
6 6 14 My vehicles
14
4
220 Km/h
16
4
2
220 Km/h
16 Riding modes
2
Custom Widgets
E 0 N H 0 N
Gear Gear
x1000r/min x1000r/min
Trip details
C C
F F
ODO 23000 KM Preferences
Rahul
9969041253
Navigation
Tyre pressure Lap 04 0-100 kmph
300 M Accept Reject
01:45:10
Front 40
Best Lap 7.17 Tyre pressure Lap 04 0-100 kmph
Reset to default
Back 39 02:19:12
Sec 40 39 01:45:10 7.17
Front Back Sec
link: https://invis.io/TDQ70SK6MCF#/343304064_01TVS Apache RR310 Work
Visual Concept
RPM (Tachometer)
6
Engine mode 4 8
Street Race
Fuel level
2
220
120 10 Engine temperature
Vehicle speed
0 12
4Gear
Gear engagedTVS Apache RR310 Work
Visual Concept
Distance and time
till destination
Upcoming turn
Destination in
05KM 15KM 10:20
Distance to next turn
Manoj Shatwanti
Caller name, if in contacts.
Just number, if not
Tyre pressure 0 -100 kmph
F 40 B 39 07:17 Sec
Widget#1 Widget#2TVS Apache RR310 Work Final Design - Day and Night mode
Strategy + Design SBI Life SBI Life Insurance is a joint venture life insurance company between State Bank of India, the largest state-owned banking and financial services company in India, and BNP Paribas Cardif.
SBI Life Work
Design Pillars
What are users looking for?
01 Assurance
Securing future financial needs
02 Peace of mind
Making correct investment decision
03 Gratification
Reaping the benefits of their investmentSBI Life Work
Existing Pillars
Today, security is the only emotion behind building
Insurance apps
Lack of service fluidity and
Segmented user journey
transparency
Lack of timely reminders and
Non personalised experience
updatesSBI Life Work
New Experience
Can insurance go beyond security?
A connected experience across Emulate service driven platforms to
the complete user journey integrate transparency and exclusivity
Personalised approach for the Real-time attention and feedback
users of today, who love the idea of for the anywhere/anytime
exclusivity. customer needsSBI Life Work
Smart Care Solution
Creating the solution
EDUCATE EMPOWER SMART CARE
Provide relevant knowledge Identify solutions that helps Reap rewards of having a
at key points in the user journey them make sound decisions secure future
and serve their core needsSBI Life Work App Map
SBI Life Work App Map
SBI Life Work App Map
SBI Life Work
The new SBI smart care insurance flow
1 2 3 4 5 6 7 8
Quick Login Smart Easy Pay Proposal Personalised Seamless Menu User profile
Dashboard Tracking Recommendations claims
for existing
usersSBI Life Work
Features
Quick Login
• Register with policy number
• Generate OTP
• Login through Google/Facebook/MPin
New User New UserSBI Life Work
Features
Quick Login
• Register with policy number
• Generate OTP
• Login through Google/Facebook/MPin
Guest User Guest UserSBI Life Work
Features
Actionable smart board
for existing users
• Updates and realtime feedback
• Proposal tracking
• Maturity dues
• Claim status
• Payment intimations
• RecommendationsSBI Life Work
Features
Actionable smart board
for existing users
• Updates and realtime feedback
• Proposal tracking
• Maturity dues
• Claim status
• Payment intimations
• RecommendationsSBI Life Work
Features
`
Easy Pay
• One tap access to payments from
dashboard
• Switch between multiple payment
modesSBI Life Work
Features
Proposal Tracking
• View current status based on the stage
• Upload requirements
• Pay short premiums
• Schedule medical appointmentsSBI Life Work
Features
Personalised
Recommendations
Policy suggestions based on user profilingSBI Life Work
Features
Seamless Claims
• Real-time tracker on claims (Only for
matured policies or where there is
some survival benefit payout)
• Upload of documents
• FAQsPatient Na
/ Mitral 01
Geeta P
Strategy + Research + UX Normal Abnormal
Narayana Rheumatic Heart Disease
Post OMV Post OP Pre OP
Prolapse
Healthcare
Narayana Health is a chain of multi-speciality hospitals, heart
Mechanical
centres, and primary care facilities with its headquarters in,
Bengaluru, India. Founded by Dr. Devi Shetty in the year 2000 Valve Thickness NEXTNarayana Healthcare Work
The Problem
The hospital management wanted to digitise the
echocardiography process to improve speed and accuracy.Narayana Healthcare Work Process Research on Identifying key On-site Process Re-thinking Digital Prototype Internal the diagnosis stakeholders observation documentation the process Solutions Testing process & interviews & data entry
Narayana Healthcare Work Management Goals • Improve safety for patients • Make the process more convenient • Create an accessible solution • Improve accuracy of reports Pain points of Sonographers (primary stakeholder) • Lack of alerts • Typing errors • Sonographer have to multitask • Time crunch
Narayana Healthcare Work
Intent
Create an experience that makes the echocardiography
process convenient and accurate for both patients and
doctors, thereby ensuring safety.Narayana Healthcare Work
Design Pillars
Pillars of convenience and accuracy lead to safety
Convenience Accuracy Safety
• Easy and flexible input. • Error recognition. • Reduce no. of humans involved
• Faster data entry enables • Capture all fields on forms. in the process to limit
stakeholders to complete • Strive towards lower instances of communication errors.
more tests. errors. • Lower cognitive load on
• Auto suggestions. stakeholders.
• Reduce verification cyclesNarayana Healthcare Work
Rethinking the profiles
Sonographer
Sonographer
Student Typist
StudentNarayana Healthcare Work
Rethinking the process
New process based on our proposed concepts
Patient Digital Data Data is Report is
Scanning Entry verified Saved in EHR
Sonographer Student records echo Sonographer Generated report is
performs test on test readings and verifies, edits and saved in Hinai. It can
the patient. sonographer’s confirms the data. be printed.
comments on an iPad.Narayana Healthcare Work
Option 1: Smart Touch Input
Device Stakeholders
iPad Sonographer & Student
Overview
1. This solution is about digitizing the echo
form and simplifying the process.
2. Echo form is restructured to enable step-
by-step entry and focused inputting.
3. Field inputs become easier through auto-
suggestion and auto-correction features.
4. Descriptive fields will get intelligent over a
period of time and will be able to suggest
sentences.
CONVENIENCE ACCURACY SAFETYNarayana Healthcare Work
Option 1: Smart Touch Input
Device Stakeholders
iPad Sonographer & Student
Overview
1. This solution is about digitizing the echo
form and simplifying the process.
2. Echo form is restructured to enable step-
by-step entry and focused inputting.
3. Field inputs become easier through auto-
suggestion and auto-correction features.
4. Descriptive fields will get intelligent over a
period of time and will be able to suggest
sentences.
CONVENIENCE ACCURACY SAFETYNarayana Healthcare Work
Option 1: Smart Touch Input
How
1. Integrated medical dictionary within the app will assist in auto-suggestions.
2. Sonographer has to perform test and dictate in a specific order
3. Clean and focused layouts with legible text will ease the process of viewing
and adding information.
Pros:
1. Presents a fast learning curve.
2. Quick data input and error identification.
3. Instances of missing fields on the form will be eliminated.
Cons:
1. This concept will involve some level of typing, until app gets intelligent over time.
2. Initially the sonographer has to slow down in order to match the speed of the student.Narayana Healthcare Work
Option 2: Digital Notes
Device Stakeholders
iPad and stylus Sonographer & Student
Overview
1. The desired experience will bring a sense of
familiarity and aims to replicate the written
process.
2. Data dictated by the sonographer will be entered
directly on the iPad by the student using a stylus.
3. Real-time digitization with local storage
capabilities.
CONVENIENCE ACCURACY SAFETYNarayana Healthcare Work
Option 2: Digital Notes
Device Stakeholders
iPad and stylus Sonographer & Student
Overview
1. The desired experience will bring a sense of
familiarity and aims to replicate the written
process.
2. Data dictated by the sonographer will be entered
directly on the iPad by the student using a stylus.
3. Real-time digitization with local storage
capabilities.
CONVENIENCE ACCURACY SAFETYNarayana Healthcare Work
Option 2: Digital Notes
How
1. The concept ensures the retention of the current process of "written
note taking”, which is time-tested.
2. Comments and inferences of the echo form will be filled in by hand-
written notes using a stylus on an iPad.
3. If handwriting is not identified, user can switch to typing.
Pros:
1. Gives a sense of familiarity to the person taking notes.
2. Presents a fast learning curve and easy adaptation.
3. Quick data input and error identification .
Cons:
1. Handwriting-to-text technology has to be tested.
2. Note-takers will have to avoid writing in running handwriting.Narayana Healthcare Work
Design Considerations
1. Non-linear navigation since data entry depends on the diagnosis order
preferred by a sonographer
2. Technicians work in a dark room with low light
3. Process involves students who are in their training period
4. The diagnosis room is a low sound environment and dictation is not
very
audible at timesNarayana Healthcare Work Information Architecture
Narayana Healthcare Work Information Architecture
Narayana Healthcare Work Information Architecture
Narayana Healthcare Work Visual designs
Strategy + Research + UX AB InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium.
AB InBev Work Process Understand Identify key On-site Process Re-imaging the Creating business stakeholders observation documentation process and strategic requirements and and interviews interaction roadmap the ecosystem
AB InBev Work
Experience Mapping
Routes and
outlets load Converse with
outlet manager
Next outlet
is open
Start Update Chiller
+ day status
-
Travels to
the outlet
Store Turn on Capture
closed Location photo
Chiller not working
Wait for Input Stock Availability
Capture INPUTS: the details No status
MJP Sync Lack of (Own/Competition)
photo No visual Along with postal
tracking
confirmation
Delay in Tedious data Address Weakens
Difficulty in relationships
tracking entry
data input
Tedious data
input
Still Sales I wonder if it
Planning Tasks in My POCe score Don’t they Don’t they Did it get Thinking Why going through Do I have to
THINKING planning target for Tasks in hand Chiller purity got logged
the day Hand at outlet will be effected trust me trust me captured? about sales a long list? fill them all?
the day the day
FEELING Energetic Impatience Eagerness Annoyed Disappointed Indifferent Eager Indifferent Confusion Positive Annoyed Neutral Annoyed Unsure
64AB InBev Work
Experience Mapping
Save &
close
Review
Select Add visibility data that’s
visibility elements Input not been Visits next
+ elements promotions Advocacy filled outlets
-
Draught
Machine
First outlet manager
Refills Time-consuming
DM complaints calls TSE to let him know
visibility due to long scroll
the store is open
Lack of status
Demotivating
Taps back twice Demotivation
process
due to entry
Loses debarred
entered data
My brand I could have Looks for the Decides whether Wish I could
I hope I have not Oh no! I have to fill This is going to Why isn’t the Finally done with I have already closed
finished this promotions to give incentive also see what I On to the next one
THINKING elements vs this outlet this outlet. Can’t edit.
missed anything this again take time to fill data retained?
competitors’ task faster offered based on sales have filled in
FEELING Positive Positive Frustration Regret Neutral Neutral Bothered Irritated Unsure Relieved Irritated NeutralAB InBev Work
Experience Mapping
Close for the day
Finishes outlets
+ Select Routes Select Outlets 2 new outlets added
- Route
Deviation
MJP Sync
Traffic jam Delay in
syncing
I better skip the Alright let’s finish Now to sync all the
I should’ve checked Best possible route Nearby outlets I can Hopefully syncing Finally done for
THINKING remaining outlets the rest data
the route before hand I can cover cover today doesn’t take time the day
and finish others
FEELING Irritated Neutral Neutral Neutral Annoyed Neutral Relieved HappyAB InBev Work
Key Insights
UX Information
1. Current app experience makes it feel 1. The TSE often feels unprepared while
like a policing app approaching an outlet, as he may be asked a
question that he may not have a status of.
2. Long list of SKUs makes everyday
logging and tracking cumbersome 2. A manual entry of stock, notes, etc needs
to be maintained, making the on-field
3. Lack of strong visual confirmations at experience a bit cumbersome.
important junctions lead to time
wastage. 3. Lack of information of his own
performance makes the TSE feel detached
from the system.AB InBev Work
Pain Points
We need to transform our key conflicts to positive experiences
Tedious Lack of Weakens
Discouraging
Data Entry Tracking Relationship
Easy data Seamless Stronger
Motivation
inputs tracking relationshipsAB InBev Work
Intent
Create an experience that allows users to easily log information with effortless tracking,
resulting in enhanced relationships with their assigned outlets.AB InBev Work
Key Features
Easy data Seamless Stronger
Motivation
inputs tracking relationships
1. Prioritisation of data 2. Edit saved entries
Data entry will be organized on the basis of past Saved entries should be editable. This will help the
entry patterns. This will make the process faster users to make changes before end of the day.
and effortless.
3. Auto-fill data 4. Identifying visibility elements
For chiller/draught complaints, on the basis of the Based on the location of the element, the list of
serial number, the details of the chiller can be visibility elements can be filtered. Now the user will
pulled out. In case of multiple complaints within 1 get a more concise list and will be able to fill in more
outlet, there can be only 1 manager’s name and accurate data.
number.AB InBev Work
Key Features
Easy data Seamless Stronger
Motivation
inputs tracking relationships
5. Calendar/Reminders 6. Performance Statistics
A calendar feature on the app will enable the It is essential for the TSEs to access their overall
user to access important dates, and set performance and weekly scores. This will enable
reminders based on his notes. them to track their performance and move a step
closer to meeting their goals.
7. Quick access
Important information like previous stock,
sales, etc can be provided at the point of
entering the stock availability.AB InBev Work
Key Features
Easy data Seamless Stronger
Motivation
inputs tracking relationships
8. Historical data 9. Complaint status
Having historical data at their fingertips will The app needs a dedicated complaint center which
help the TSEs to access the performance of the will act as a repository for all complaint related
outlets. This, in turn, will enable them to make data including status details.
better sales-related decisions.
10. Notes
We can encourage the TSEs to note down
personal data such as Birthdays, Outlet opening
day, etc, through reminders within the app.
Notes can also be shared between TSEsAB InBev Work
Key Features
Easy data Seamless Stronger
Motivation
inputs tracking relationships
11. Leaderboard 12. Messages
A leaderboard can introduce a healthy dose of The messaging feature will enable senior
competition. The TSEs can see their position on managers to interact directly with the TSEs. They
the leaderboard and that of their peers. The can send motivational or congratulatory messages
objective is to motivate them to perform better / badges to top performers. This may result in
and share their accomplishments with family sense of pride and motivation. (MAST - ICE)
and friends.UX + Design Discovery+ Discovery Channel is dedicated to providing nonfiction content that informs and entertains viewers about the wonder and diversity of the world.
Discovery Plus Work Visual Design - Mobile app
Discovery Plus Work Visual Design - Desktop
Discovery Plus Work
Visual Design - TV App
Edd Stafford:
First Man Out
2019 TV-PG 3 Seasons
With food in abundance it's the time of plenty in the
Serengeti, but a series of unexpected events turns
families against each other and stretches
relationships to breaking point.
Recommended
New ArrivalsDiscovery Plus Work Visual Design - TV App
Other Clients Tata Docomo Indiabulls Tata Docomo Shop Virgin Mobile Pepsi Deals Central Mart Croma Retail Morphy Richards India Titan Mobile Bajaj Electricals Boom 3D Bajaj Finserv Limited Indiabulls Motif app
About Me Hi, I am Suraj Subharaman. I design, read, listen to music and surf the web I have been obsessed with conceptualising experiences and crafting digital products that provide value to both the business and the end user since 2008.
Experience & Skills
Fulcro (formerly ibs) Ideation Experience Strategy
2007-2015 Problem Solving Personas
Lead UX/UI Designer UX Audit Experience Mapping
Discovery Workshops App/Site Maps
Robosoft Technologies Design Sprint Facilitation User Flows
2016-2020 Stakeholder Interviews Wireframing
UX/UI Designer
User Interviews Prototyping
User Research Visual Design
Organisational Research Usability Testing
Customer DevelopmentProcess*
Conduct & Build,
Uncover Frame Explore Frame
Collate Test &
Intent Insights Concepts Solution
Research Measure
* - I keep updating my process constantly and each stage has a number of plug-in and out tools I use,
depending on the need and time of the projectContact
Suraj Subharaman
Design + Strategy + UX
suraj.ux@gmail.com | +91 9833388199 | Linked In
Additional work available upon requestThank You
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