Swiss Tourism Industry Call - March 5, 2021 - Stnet.ch
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Swiss Tourism Industry Call.
March 5, 2021
Locarno
Agenda.
1. Current situation
2. International view
3. Recovery Plan 2021
4. Future view
5. Q&A
2
Rules.
! Communication: questions and comments via Q&A function
! Everyone speaks in their own language
! Slides in English for immediate distribution
! 30' Information, 15' Q&A
3
Current situation.
Schaffhausen
2020 overnights Total: -40 % Switzerland: -9 % D / F: -40 % Rest of Europe: -57 % Americas: -83 % Asia, GCC, AUS: -93 %
Development of overnight stays in hotels 2020.
6
Development Markets 2020.
7
New in Covid Dashboard: vaccination doses in % per population. 28 Dec 2020 – 28 Feb 2021 Top 3 world go to: https://www.stnet.ch/de/marktforschung/covid-19-market-indicator-system/ 8
The dawn of a new era.
Swisstainable. Excellence in Sustainability.
By fusing together the terms «Swiss» and «sustainable», we are signalling an
independent and, above all, Switzerland-specific sustainability strategy.
Sustainability Swiss made.
The Swisstainable emblem clearly expresses our industry’s commitment to
sustainability.
10
.In a nutshell.
! Brand name: Swisstainable
! Claim: Excellence in sustainability
! Itis more than a strategy, it is a movement
! Swisstainable will be integrated into the
campaign platform «I need Switzerland»
! Focus topic for the next 3 years 2021-23
! Launch: Swiss vacation day 2021
! Strong support from all industry associations and
the SECO.
11With Swisstainable we will
communicate sustainability in a
refreshing way: never as a
restriction – always as an
enrichment.Providing guidance for our guests.
All those who join the movement and
participate in the programme may use
the Swisstainable emblem.
Already 100 registered service providers.
The three levels of the
Swisstainable programme.
13All documents in 4 languages on:
stnet.ch/swisstainableMarket Update.
As of March 5, 2021
Geneve.General situation.
! Travel restrictions for entering Switzerland still apply and change frequently
! Border sanitary regulations of the Federal Office of Public Health (FOPH)
! Restrictions under immigration law of the State Secretariat for Migration (SEM).
! Additionally,
each country has their own restrictions for returning travelers
! As of March 5, 2021, only guests from Poland can enter Switzerland and
return to their home country without restrictions (test, quarantine, closed
borders)Covid test before entering Switzerland.
! Almost everyone who enters Switzerland must fill out an entry form.
! Travelers must be able to show proof of a negative coronavirus test in two
situations:
! If they enter Switzerland by air.
! If they have stayed in a country with an increased risk of infection within the ten days before
entering Switzerland.
! Thenegative result must be from a PCR test conducted less than 72
hours previously.
! Ifthe negative Covid test was carried out more than 72 hours prior to entry
into Switzerland, entrants must be retested immediately upon arrival in
Switzerland at their own expense.18
Covid test before leaving Switzerland.
! Hirslanden Private Hospital Group
! Covid tests possible at 7 of their hospitals. PCR test can be booked online. Costs vary from
CHF 140 to CHF 160. Results available within 24 hours in German, French or English
! Checkport Test Center Zurich Airport
! Express PCR tests at Zurich Airport on a walk-in basis. Result available within 5 hours
(soon within 90 minutes). Costs are CHF 195.00. Certificates available in all necessary
formats and languages.
! Genolier Patient Services @home testing
! VIP service: Covid-19 test will be done at the accommodation of the guest. Can be done
7/7. Results available within 24 hours. Costs start from CHF 400 (staff of laboratory comes
to the home) and go up to CHF 1200 (doctor and nurse from a Genolier clinic come to the
home).20
Current situation: Immigration.
! Entry
requirements (restrictions under immigration law) of the State
Secretariat for Migration (SEM)
! TheSEM defines, together with the EU / Schengen a list of risk countries
! Regular exchange between Swiss authorities and ST
! Switzerland will strictly follow recommendations of EU / Schengen
! EU is struggling to identify a new list of risk countries as the situation is constantly changing
! Immigration wise Schengen borders remain open. The respective public health authorities
define measures regarding quarantine and testing
! Stricter immigration rules within Schengen are always possible on a national level (e.g.
Germany with CZ, Tirol, France)
21Current situation: Visa.
! Schengen will decide when visa-markets are free to enter the Schengen area
and Switzerland will strictly follow the decision
! Visasections within Swiss representations are ready to to ramp up again
! Outsourcing companies (VFS, TLS) are struggling but are still present
! Downsizing, moving into smaller premises, dismissal of staff etc.
! Outsourcing companies will be a bottleneck when borders open and visa
requests are starting to ramp up
! Small premises, not enough (trained) staff, no dedicated country counter etc.
! Theoretically visa can be applied for a maximum of 6 months ahead of travel
22Digital health pass. Existing initiatives.
• EU Health Pass: Initiative by the EU. Draft legislation as early as March 17.
EU Commission responds to pressure from some member states that are
threatening to do it alone. Switzerland is in talks with Brussels to be included.
The document should prove vaccination, results from a fresh negative test or
immunity after a Corona illness. It should make travel possible again, but also
easier to visit restaurants or events. Under discussion; releasing travelers
from quarantine requirements.
• IATA Travel Pass: Developed in four independent modules that can interact
with each other: global registry of health requirements, of testing, vaccination
centers; lab App; contactless Travel App. Supported by WHO and others
23Digital health pass. Existing initiatives.
! CommonPass: Part of an umbrella initiative called CommonProject. Based in
Zurich, supported by WEF and Star Alliance amongst others
• Health Pass: Debuted in May 2020 to provide businesses and consumers
with Covid19 immunity credentials. Supported by airports worldwide, LabCorp
and others.
• AOK Pass: Travelers present their digitally authenticated COVID-19 test
results to board the quarantine-free flights. Supported by SGS and UNWTO.
• Other initiatives
• IBM Health Pass, EU Tourism Manifesto etc.
• Important: Not one solution but interoperability between all of them
24Forecast as of 2 March 2021.
Source: Oxford Economics, ST estimates
Zürich
25Development: All ST markets.
When will travel intensity to Switzerland return to pre-Corona levels?
83% 101%
Source: Estimation Switzerland Tourism, 2 March 2021 26Development: Europe West.
When will we have pre-Covid numbers again?
2021: 100+% 2022: 100+% 2023: 100+%
180% France Germany UK
Benelux Nordics
160%
Italy
140%
120%
100%
80%
60%
When do markets reach 80%
40% of pre-Corona numbers?
2021: Benelux, FR, DE, IT
20% 2022: Nordics, UK
2023: ES
0%
average 2017-2019 2020 2021 2022 2023
Benelux France Germany Italy Nordics Spain United Kingdom
Source: Estimation Switzerland Tourism, 3.5.2021 27Development: Europa East.
When will we have pre-Covid numbers again?
2022: 100+% 2023: 100+%
Poland Austria
160%
Russia Czech Republic
140%
120%
100%
80%
60% When do markets reach 80%
of pre-Corona numbers?
40% 2021: Poland
2022: Austria, Czech
20% Republic, Russia
2023: all
0%
average 2017-2019 2020 2021 2022 2023
Aus tria Czech Republic Poland Russia
Source: Estimation Switzerland Tourism, 2 March 2021 28Development: Americas / AU.
When will we have pre-Covid numbers again?
2023: 100+%
120%
Brazil
2022: 80+%
100%
Brazil
2023: 80+%
USA
80%
Canada
60%
40%
When do markets reach 80% of
pre-Corona numbers?
20% 2022: Brazil
2023: USA, Canada
0%
average 2017-2019 2020 2021 2022 2023
United States Canada Brazil Aus tralia/NZ
Source: Estimation Switzerland Tourism, 2 March 2021 29Development: Asia.
When will we have pre-Covid numbers again?
120%
100%
80%
60%
40%
20%
More than 80% only after 2023
0%
average 2017-2019 2020 2021 2022 2023
Greater China South Korea Japan India South East Asia Gulf Countries
Source: Estimation Switzerland Tourism, 3.5.2021 30Market Status China
Grace Gao
Deputy Director China, Switzerland Tourism
31Covid-19 situation in China
! strict
rules and management
! mask duty, personal health QR code,
compulsory check, 0 case mission,
quarantine rules etc
! strict overseas flight suspension rule
! Vaccine kick off, in process since Q1
! Domestic life back to normal step-by-
step
! Macau, as 1st outbound destination
remain stable. Further open TBC
32Chinese tourists status update
! Domestictravel, staycation
! Outbound travel wishes: safe, clean,
healthy, sustainable
! Big bang boom not in favor anymore
! Family, small group, FIT, self-driving
! Best value, added value
! Y, Z generation take the lead
33Chinese tourism industry status update
! CTA:staff loss 40%, tour guides loss
80%, travel agents loss 30%
! Big ones striving for living
! Middle size to small, doing other biz
for cash flow
! Reorganization, shareholders
change, merge, frozen, close etc
! Record of STA China: 1153
! Post covid, “ From ashes to Reborn”
new contacts/ partners to develop
34ST China team status update
! Good mood in daily work, adapt to
virtual mode
! Officeduty since March 2020
! Less offline events, more online
! Webinar, livetreamings, teams/zoom
meetings, virtual workshops etc
! Maintain KA/KM/VIP relations until
recovery
! ST internal, teams meeting on daily
base.
35Looking forward to seeing you again. In real life.
Switzerland Tourism UK & Ireland. Input for Industry Call 5 March 2021 Alex Herrmann
30% and 17/5 – Situation UK.
! UKas European vaccination leader - over
30% had at least one dose.
! Holidays are currently illegal
! Timetable to recovery:
! Until 29 March ‘Stay at home’
! Report to be published by new Travel Task Force by
12 April on how to reopen travel ‘safely and securely’
! Reopening for international travel as of 17 May
(earliest)
38460 Million – Travel Market UK.
! Still low consumer confidence amid uncertainty
! ‘The great British summer’ - Staycations
! Major
pent-up demand, people are booking, (late)
Summer and Winter looking good for Switzerland
! Gearing up campaigns for summer, cities and next
winter, incl. Switzerland@Chelsea Flower Show
with live BBC broadcast to an audience of 460 Mio.
39Top 11 – Opportunities in the UK.
! UK Economic recovery faster than expected
! Talks about ’green list’ for summer travel,
efforts for vaccination passport
! Switzerland perfectly positioned
! High interest from Swiss partners
! Top team and new office
40Update Recovery Plan.
Current estimation.
1. Fokus #1: Test, vaccinate, health document
2. Fokus #2: Boost freedom of travel
If successful:
3. Spring, domestic tourism (TI, cities, rural regions, bridge days)
4. Spring, first signs of immediate European Markets (F, D, Benelux)
5. Early summer, further European Markets (I, UK, Nordics, etc.)
6. Late Summer, first signs of intercontinental Markets
42Budget allocation 2020 by market region in mio.
7 Total Budget 2020:
6.5
12 mio.
6
Effective spending 2020:
5 4.9 9.547 mio.
4
Mio. CHF
3.0
3
2.6
2 1.8
1.5
1.0
1
0.3
0
Markt Schweiz Nahmärkte Fernmärkte Sonderprojekte
Budget Aus gaben
43Budget 2020: 12.045 Mio
Effective investments: 9.547 Mio
Deliminations: 0.575 Mio
Transfer to 2021: 1.923 Mio
44Relief Payments 2020
Credits 2020: 6.675 Mio.
Effective investments: 4.106 Mio.
Transfer to 2021: 2.569 Mio.
45Recovery Plan 2021.
465 Areas of the Recovery Plan.
1. International travel
2. Low season
3. Confidence
4. City tourism
5. Business Events
47Budget 2021: 13.5 Mio.
ST Equity: 2.5 Mio.
Transfer from 2020: 1.9 Mio.
Budget 2021: 17.9 Mio.
48Budget allocation 2021.
Tactical reserve (ca. 20%)
Fix – maximum with exit clause
6
5 1.1
1
4
0.8
Mio. CHF
3 5.6 4.2 5.3
4.5 5.2
2
4
3.2
3.0
0.3 0.3
2.1
1
1.6 1.3 1.5 1.2 1.0
0
Nahmärkte Fernmärkte Markt CH Bus iness Events Spezialprojekte
Budget Gesproc hen 49Spring is in the air.
! 3 important months, particularly for Ticino, Cities, Lake Regions
! Easter, bridges between bank holidays
! Smooth relaxation of restrictions and warmer temperature mobilise people
ST DMO, Region, Providers
SOME LOTS
Switzerland national activities Marketing opportunities
LOTS
Germany, France, FEW
Recovery Activities (depending on with ST
BeNelux
quarantine rules)
50100 % Women.
Project launch on Monday, 8th March 2021*.
Place, Region, © Photographer
Communication embargo: Monday,
7th March 2021 – midnight CET.
51100% Women: the project.
Campain & products
! 100% Women Peak Challenge:
all 48 mountains >4000m climbed
by woman only teams
! 230 experiences, designed for
woman
Insights Communication embargo: Monday,
7th March 2021 – midnight CET.
! Whitepaper „What outdoor women want”:
a guide for marketing activities focused on this target group
52Switzerland Vacation Day - virtual edition.
! 04/05 May 2021
! Virtual access free of charge for the entire industry
Day 1:
! Message from Guy Parmelin, president of the Federal Council,
followed by an outlook on the ST activities.
Day 2:
! Education day with learning sessions conducted by ST staff.
53Today, 5 March 2021: One year since the first fatal Covid-19 victim in Switzerland. 11:59 – commemorating the victims of the pandemic.
Q&A. Engelberg
Industry call.
! Slides stored on STnet.ch
56Thank you.
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