Symposium 2019 Programme - 1st International Hospitality Management - Hotelschool The Hague
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1st International Hospitality Management
Symposium 2019
Programme
2 1st International Hospitality Management Symposium 2019
1st International
Hospitality Management Symposium 2019
Hospitable futures -
Preparing talents and understanding
the technology to create meaningful
encounters.
1st International Hospitality Management Symposium 2019
3
Welcome, at the
heart of hospitality
Welcome, Willkommen, Welkom, Dobrodošao,
Velkommen, Teretulnud, Tervetuloa, Accueil,
Kαλωσόρισμα, Üdvözlet, Benvenuto, Powitanie,
Bienvenido, Välkommen.
Programme Thursday 28 March 2019 - Amsterdam Campus
15.00 - 16.00 Registration Auditorium
16.00 – 16.10 Opening & welcome address by conference chair
(Angelique Lombarts)
16.10 – 16.25 Welcome note by Regine von Stieglitz,
President Board of Directors
16.25 – 17.10 Key-note by Dirk Bakker (Chief Executive Officer
for Colliers in the Netherlands): Technology and
consumer trends shaping the future of hospitality
17.10 – 18.10 Panel discussion about trending topics hospitality industry,
moderated by David Brannon
Panel members pofessional field
Dirk Bakker (Colliers International)
Veerle Donders (Zoku)
Panel members academic field
Bruce Tracey (Cornell)
Jeroen Oskam (Hotelschool The Hague)
18.10 – 19.30 Drinks
19.30 Dinner conference participants (by invitation only)
4 1st International Hospitality Management Symposium 2019
Programme Friday 29 March 2019 - Amsterdam Campus
08.30 - 09.00 Coffee & tea
09.00 – 9.45 Key-note Rob Blomme (Associate Dean of Degree
Programs and Faculty, and a Full Professor of Organization
Behavior at Nyenrode Business Universiteit): Horizontal
leadership as a prerequisite for success in
collaboration
09.45 - 10.15 Coffee break
10.15 - 12.15 Paper presentations
Tracks: The Hospitality Experience, Human Resource
Management in Hospitality, Hospitality & Airbnb
12.15 - 13.30 Lunch
13.30 - 14.15 Key-note Jean Pierre van der Rest (Professor of Business
Administration at the Leiden University department of
Business Studies): Future of Revenue Management:
ethical and legal pricing challenges
14.15 - 14.30 Coffee break
14.30 - 16.30 Paper presentations
Tracks: Hospitality & Technology, Sustainable
Entrepreneurship in Hospitality, Hospitality Perspectives
16.30 - 17.30 Meet the editors (Q&A)
Tanya Bondarouk
Bruce Tracey
Paul Lynch
1st International Hospitality Management Symposium 2019
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Meet our keynote
speakers
Thursday 28 March 2019
16.25 – 17.10 Key-note by Dirk Bakker (Chief Executive Officer
for Colliers in the Netherlands)
Friday 29 March 2019
09.00 – 9.45 Key-note Rob Blomme (Associate Dean of Degree
Programs and Faculty, and a Full Professor of Organization
Behavior at Nyenrode Business Universiteit)
13.30 - 14.15 Key-note Jean Pierre van der Rest (Professor of Business
Administration at the Leiden University department of
Business Studies)
6 1st International Hospitality Management Symposium 2019
Dirk Bakker - Technology and consumer trends shaping the future of
hospitality
Dirk has over 25 years’ experience in hotel operational consulting with a focus
on database management & customer loyalty programmes and hotel reservation
systems in the global market. Dirk is a specialist in strategic management &
marketing projects with clarity in vision and strategy, leading to tangible results.
Focus on cross border assignments, leveraging extensive entrepreneurial
expertise in Europe, the Middle East, India, Brazil and Russia. Dirk has expertise
in fields such as multi country assignments, strategic marketing, International
Business Development, International Private Public Initiatives, hospitality
consultancy and corporate finance assignments. Spending three years in hotel
development and real estate financing related areas, he combined his expertise
as a hotel operations specialist in his new role since late 2009 as Director Hotels
for Colliers International in the Netherlands. Dirk incorporated the current hotels
division of Colliers International in the Netherlands and is a Partner at Colliers in
the Netherlands. He also heads the Colliers EMEA hotels team within the
Colliers EMEA region. Since 1 September 2017, he is the Chief Executive
Officer for Colliers in the Netherlands, leading a team of 330 professionals and
6 offices.
Rob Blomme - Horizontal leadership as a prerequisite for successful
collaboration in chains
Rob Blomme is Associate Dean of Degree Programs and Faculty, and a Full
Professor of Organization Behavior at Nyenrode Business Universiteit. He is
also Full Professor Management and Organization at the Open University and is
Visiting Professor at different (inter)national Universities. From 2005 till 2013, he
was Chaired Professor HRM at the Hotelschool The Hague and still teaches
classes in Change Management at the MBA in Hospitality Management at the
Hotelschool. His main research and teaching concern psychological,
sociological, humanistic and institutional aspects of organisational behavior
and organisational development. He uses different methodologies and methods
in his research varying from quantitative multivariate, SEM and Multi-Level
approaches till interpretative qualitative methods including grounded theory
and analytical induction.
Jean-Pierre van der Rest - Future of Revenue Management: ethical and
legal pricing challenges
Jean-Pierre van der Rest is Professor of Business Administration at the Leiden
University department of Business Studies. He holds concurrent positions as
Deputy Head of Department and Dean of PhD Studies (Graduate School), and
previously served as a Professor, Research Director and Associate Dean at
Hotelschool The Hague. His research focuses on pricing decision-making and
revenue optimisation in the hotel and restaurant industry. Recipient of various
prestigious research grants, he is internationally recognised as an innovative
scholar in the field. Prof. Van der Rest actively promotes research and teaching
excellence in Dutch hospitality education, by taking on leadership roles,
fostering inclusive and long-lasting research collaborations and exchange, and
by developing rigorous work in pricing and revenue management that is capable
of bridging the gap between academia and industry.
1st International Hospitality Management Symposium 2019
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Meet our panel
members
Thursday 28 March 2019
17.10 – 18.10 Panel discussion trending topics hospitality industry
moderated by David Brannon
Panel members pofessional field
Dirk Bakker (Colliers International)
Veerle Donders (Zoku)
Panel members academic field
Bruce Tracey (Cornell)
Jeroen Oskam (Hotelschool The Hague)
Veerle Donders
Veerle Donders is Concept & Brand Director at Zoku, a re-invented apartment
hotel concept, facilitating global living and working for the independent travelling
professional. Veerle has been Involved with Zoku’s concept development,
design, guest experience, branding and community from the very early stages
of Zoku’s development, and now focuses on the expansion of the Zoku DNA,
concept and its design throughout our international rollout.
Veerle graduated from Hotelschool The Hague, where she studied hotel
management and joined HotelsAhead in 2011 to learn more about guest
experiences and innovative hotel concepts. HotelsAhead is an Amsterdam-
based consultancy that develops new hotel concepts and business models.
Here, she was responsible for developing guest experiences and was
instrumental in developing the Zoku concept around its target audience, as well
as the brand and the design into further detail. The first Zoku launched in
Amsterdam in May 2016.
Next to HotelsAhead and Zoku, Veerle worked on the guest experience at the
TEDxAmsterdam events in 2013 and 2014, as well as the
TEDxAmsterdamEducation event in 2013, as well as on renewing the guest
experience for the Cambridge Innovation Center (CIC) in Boston in 2017.
88 1st International Hospitality Management Symposium 2019
Dirk Bakker (See keynote speakers)
J. Bruce Tracey
Dr. Tracey is a Professor of Management at Cornell University’s School of Hotel
Administration. Since joining the faculty in 1992, he has taught courses in
strategic and human resources management and leadership for undergraduate,
graduate, executive, and online audiences throughout the world. Dr. Tracey’s
research examines a wide range of topics, including factors that influence the
effectiveness of training and development initiatives, the nature and roles of
flexible HR systems, causes and costs of employee turnover, scale and
measurement development, and HR implications for legal compliance. He has
presented his work at numerous regional, national, and international
conferences, and his research has been published in diverse outlets such as
the Journal of Applied Psychology, the Journal of Management, the Cornell
Hospitality Quarterly, the International Journal of Contemporary Hospitality
Management, and the University of Pennsylvania Journal of Labor and
Employment Law. Dr. Tracey’s sponsors for research, consulting, and executive
training include the American Hotel and Lodging Association, Four Seasons
Hotels and Resorts, Hilton Worldwide, Marriott International, Mövenpick Hotels
and Resorts, the Kessler Collection, Blue Hill Farm, Hillstone Restaurant Group,
Uno Chicago Grill, among other companies, and he has been cited in USA
Today, the New York Times, Fast Company, Powder Magazine, Times-Picayune/
nola.com, Orlando Sentinel, wgbh.org, ehotelier.com, and other popular press
and online outlets. Professor Tracey is also serving as a second-term Editor of
the Cornell Hospitality Quarterly, and is the Vice President for the International
Network of Business and Management Journals, which promotes professional
development for emerging scholars.
Jeroen A. Oskam
Jeroen Oskam is the Director of the Hospitality Research Centre at Hotelschool
The Hague. The two research areas of this centre are hospitable behaviour and
its business consequences, and future developments in the hospitality industry.
Jeroen’s own research pertains to the latter area, with recent scenario studies
on topics as Airbnb and OTAs. His latest book is titled The Future of Airbnb and
the ‘Sharing Economy’. The Collaborative Consumption of Our Cities
(Channelview, 2019). Jeroen obtained his PhD in 1992 from the Universiteit van
Amsterdam, and has worked at different hotel and tourism schools in the
Netherlands and in Spain. He was one of the founders of the Journal of Tourism
Futures.
1st International Hospitality Management Symposium 2019
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Meet the editors -
Q&A Sessions
Friday 29 March 2019
16.30 - 17.30 Meet the editors (Q&A)
Tanya Bondarouk
Paul Lynch
Bruce Tracey
Tanya Bondarouk
Tanya Bondarouk is Professor of HRM and Technology at the University of
Twente (The Netherlands), where she is the head of the HRM research
department. Authoring more than 100 international journals and book chapters
publications, 12 scholarly books, and editing 12 special issues in international
refereed journals, T. Bondarouk has been conducting research into an
integration of HRM and Digitalisation, examining conditions for e-HRM
implementations, contextualising of e-HRM success, benefits of digitalisation
for the HRM function, and involvement of managers in digital HRM. Her current
academic services include work as the senior/associate editor of The
International Journal of HRM; European Journal of International Management,
and Advanced Series of Management (Emerald Publishers BV). She has
conducted research with and provided advice to both private and public sectors
like Dutch and Belgian Ministries, Shell, Dow Chemical, KLM Air France. In
2018 she won two awards, “The Best HRM Professor in the Netherlands”, and
“The Inspiration Award of the University of Twente”.
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1st International Hospitality Management Symposium 2019Paul Lynch,
Paul Lynch is Professor of Critical Hospitality and Tourism. He is a Fellow of the
Institute of Hospitality and is a member and former Chair (Research) of the
Council for Hospitality Management Education Executive committee. He is
Visiting Professor at the University of Stenden, Netherlands (2008-) and
Hotelschool The Hague, Netherlands (2012-). In addition to experience of
working for a tourism social firm offering holidays to people with special needs,
Paul has senior management experience in hospital management, and also in
higher education where he has worked as a Head of Department.
With colleagues in the United Kingdom, United States and New Zealand, Paul
has pioneered the launch of a new intentionally interdisciplinary journal
Hospitality & Society (http://www.intellectbooks.co.uk/journals/view-
Journal,id=194/) which seeks to provide a hospitable meeting-ground for the
discussion, exchange of ideas and advancing theoretical developments relating
to perspectives on hospitality. Paul is also currently on the editorial boards of
the following journals: International Journal of Hospitality and Tourism
Administration; Tourism Review.
Paul’s research focuses upon critical and sociological perspectives on hospitality
and tourism management.
J. Bruce Tracey (See panel members)
About our Hospitlaity Research Centre
Are you interested in concept development and service design, scenario
studies, market outlooks, guest satisfaction research, recruitment and selection
and other specific hospitality related issues? The Hospitality Research Centre of
Hotelschool The Hague focuses on answering the main challenges facing the
industry, supporting you with innovative research that focuses on the latest and
future trends in hospitality.
Hotelschool The Hague is consistently ranked as one of the top Hotel Schools
in the world and has been ‘At the heart of Hospitality’ since 1929. The university-
wide Hospitality Research Centre was founded in 2010. As experts in Hospitality
Research, it is our mission to support hospitality organisations and professionals
with outstanding and innovative research. The importance of hospitality is of
course not limited to hotel companies; the value of hospitable service and
“human touch” in delivering unique and memorable experiences, are embraced
by other industries as well. The prestige and quality of our research is attested
by publications in renowned journals and books.
Please scan the QR code to read the Yearly Overview 2018
on our website.
1st International Hospitality Management Symposium 2019
11P.O. Box 84359 2508 AJ The Hague The Netherlands Campus The Hague Brusselselaan 2 2587 AH The Hague Campus Amsterdam Jan Evertsenstraat 171 1057 BW Amsterdam T +31 88 028 18 00 research@hotelschool.nl www.hotelschool.nl blog.hotelschool.nl
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