TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.

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TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TAMPA /         Building on its strengths
                as a trade, technology

HILLSBOROUGH
By Janet Ware
                and financial hub, Tampa-
                Hillsborough County is a
                region on the rise.

                    FLORIDATREND.COM NOVEMBER 2020
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TAMPA /
HILLSBOROUGH

BY THE NUMBERS
Industry giants taking notice
of Tampa-Hillsborough’s
distribution clout:

Home Depot:
Adding to its 800,000-sq.-ft.
ecommerce distribution center in
Plant City with a 400,000-sq.-ft.
warehouse in Gibsonton

                                    WATER STREET TAMPA
Ace Hardware Corporation:
Upsizing its Tampa-based
Retail Support Center at a new
315,000-sq.-ft. facility based in   READY AND RESILIENT
Plant City
                                    On January 1, 2020, Tampa-Hillsborough’s      Until there was. And it came in the form
                                    future couldn’t have looked brighter …        of a global pandemic that would confine
Amazon:                             and those celebratory fireworks raining       the residents of Tampa-Hillsborough to
Opening a 633,000-sq.-ft.           down over Channelside at one minute           their homes for a few weeks and force
fulfillment center in               past midnight weren’t the only reason.        everyone to think about the places we
Temple Terrace                                                                    live and the work we do in new and
                                    Tampa had closed out 2019 with a bang.        unusual ways.
                                    At Water Street Tampa, Strategic Property
                                    Partners’ innovative live-work-play
                                    development, a $200-million JW Marriott
                                    luxury hotel was taking shape alongside
                                    “1001 Water Street,” the first new trophy
                                    office tower to be built downtown in
                                    almost three decades. Along I-275, near           SIMPLY
                                    Raymond James Stadium, the first phase
                                    of Midtown Tampa, a $550-million,
                                                                                      UNSTOPPABLE
                                    22-acre mixed-use development combin-
                                    ing office, retail, residential, entertain-       TAMPA-HILLSBOROUGH
                                    ment and hospitality was nearing comple-
                                                                                      Living and working in Tampa-
                                    tion. And just a few miles up the road,
                                    toward the University of South Florida,           Hillsborough isn’t quite like being
                                    plans were underway to transform the              on vacation every day, but it comes
                                    old University Mall on the edge of cam-           pretty close. Yes, there are theme
                                    pus into an Uptown Innovation District.           parks and beaches and warm breezes
                                    Tampa International Airport had just              in January. But there is also a vibrant
                                    come off of its best year yet and business        mix of Fortune 500 companies, sassy
                                    was brisk at Port Tampa Bay. Tourism in           tech start-ups, world-class health
                                    Tampa-Hillsborough was at an all-time             care facilities and serious educational
                                    high with more than 24.5 million visitors
                                    logged in 2019. And with the annual
                                                                                      options. And, hey, if a pandemic
                                    Gasparilla Pirate Festival just four weeks        couldn’t faze Tampa, nothing will.
                                    away and preliminary preparations well
                                    in hand for Super Bowl LV, coming to
                                    Tampa in 2021, there seemed to be no
                                    end to this city’s good fortune.

46 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
PASCO COUNTY

                                                                                                                                                                                                      POLK COUNTY
                                                   PINELLAS COUNTY
                                                                                                                                41
                                                                                                                                       275
                                                                                                                                                                     301
                                                                                                                                                                                                                                   N

                                                                                                   589
                                                                                                                                        TEMPLE
                                                                                                                                        TERRACE
                                                                                                                                                                           4
                                                                                                                Tampa                                                                   PLANT CITY
                                                                                                                International
                                                                                                                Airport

                                            COURTNEY
                                                       CAMPBELL
                                                                            CAUSEWAY
                                                                                              60                           TAMPA                              HILLSBOROUGH
                                                                                                   BRID
                                                                                                        G   E
                                                                                                                                       YBOR
                                                                                                                                                                 COUNTY
                                                                                             AND                                                                                             60
                                                                                       NKL                                           Port
                                                                                 FRA
                                                                           ARD
                                                                     HOW
                                                                                                                                     Tampa
                                                                                                                                     Bay
                                                                                                                                                           BRANDON
                                                                                              RIDG
                                                                                                     E             92
                                                                                       DY B
                                                                                 GAN

                                                                                                                                                       RIVERVIEW                                     FLORIDA

                                                                                                                                                                                                                                       MAP TERESANNE COSSETTA RUSSELL
                                                                                                                                                  75
                                                   275
                                                                                                                                                                               LITHIA
                                                 ST. PETERSBURG
                                                                                                                                                                                                                    HILLSBOROUGH

                                                                                 Tampa Bay
                                                                                                                                                   301
                                                                                                                           41

At the time of the community-wide shut-
down, Tampa had something like 52 major
                                                                       Tampa is, of course, no stranger to hosting
                                                                       Super Bowls, especially those that take                                                                           HILLSBOROUGH
projects in the works plus a Super Bowl to
get ready for in 2021 and, says Mayor Jane
                                                                       place during trying times. The 1991 game
                                                                       was played in Tampa during the Gulf War,                                                                          COUNTY
Castor, “we never really thought of stop-
ping our development.”
                                                                       and the 2009 game took place here in the
                                                                       midst of the Great Recession. The upcom-
                                                                                                                                                                                         AT A GLANCE
                                                                       ing 2021 event, while highly anticipated
And so the 52 projects that were already                               and sure to generate significant media
                                                                                                                                                                                          1,471,968 Population
underway continue to move forward.                                     coverage, will be a little different in that
“Those are hotels, those are office space,                             due to coronavirus concerns, there may be
                                                                                                                                                                                          750,269 Labor force
those are things that we’re going to fill                              limits on pre-game events and the number
up,” says Mayor Castor, “and whenever                                  of people who can attend. Nevertheless,
                                                                                                                                                                                          2,035,146 Households
you look at anybody’s deadline it’s always                             Tampa is gearing up for Super Bowl busi-
not a numerical date, it’s Super Bowl.”                                ness as usual and both Water Street Tampa
                                                                                                                                                                                          $49,730 Per capita income

TOP LEFT: DOWNTOWN TAMPA / ABOVE AND RIGHT: YBOR CITY IN TAMPA

                                                                                                                                                                   FLORIDATREND.COM NOVEMBER 2020 47
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TAMPA /
HILLSBOROUGH

and Midtown Tampa have timed the                             And the fact that those stands might       what’s great about this community.
opening of several buildings within                          not be filled to capacity doesn’t bother   Same thing when the Super Bowl
their developments to coincide with                          the mayor one bit.                         comes. Even if those stands aren’t
the big game. In fact, the 26-story JW                                                                  completely full, there are still going
Marriott, which is expected to open                          “It’s like when we hosted the RNC,”        to be millions of people worldwide
in late fall 2020, was designated the                        (the Republican National Convention,       watching Tampa.”
official Super Bowl host hotel clear back                    which came to Tampa in 2012), she says.
in 2018.                                                     “We wanted that coverage to show           And that’s the point, according to
                                                                                                        Mayor Castor. “We want everyone
                                                                                                        to know the paradise we live in and
                                                                                                        how welcoming we are. What a
                                                                                                        great quality of life we have, what a
                                                                                                        great place this is to start a business,
             It’s what                                                                                  to grow a business, to move your
                                                                                                        organization.”
             Tampa Bay does
             today that counts
             the most.
                                                                                                              DID YOU KNOW?
                                                                                                              TAMPA IS:
                                                                                                              The 5 th Best Place to Start a Business
                                                                                                              -WalletHub

                                                                                                              The Most Livable City in America
                                                                                                              -U.S. Conference of Mayors

                                                                                                              The 4 th Most Family Friendly City
                                                                                                              in the U.S.
                                                                                                              -Homes.com

                                                                                                              The 6 th Best Place for First-Time
                                                                                                              Homeowners
                                                                                                              -WalletHub

                                                                                                              AND ACCORDING TO LONDON-BASED
                                                                                                              IHS MARKIT:
                                                                                                              In 2020, Tampa had the second
                                                                                                              highest small business job growth
        We’re proud to be part of Tampa Bay’s past, present and future. And                                   in the nation.
        proud of what our neighbors are doing today to make our community a
        great place to call home.

        Chad Loar
        Regional President
        813-357-4540
        chad.loar@pnc.com

     ©2020 The PNC Financial Services Group, Inc. All rights reserved.
     PNC Bank, National Association. Member FDIC                                    CON PDF 0618-0106

48 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TRUST TAMPA BAY’S
#1 HOSPITAL.

Once again, Tampa General Hospital was named one of America’s Best Hospitals
and named the #1 Hospital in Tampa Bay by U.S. News & World Report. Our strong
collaboration with our private practice physicians, USF Health Morsani College of
Medicine, Tampa General Medical Group physicians and our dedicated team of
nurses and health care professionals continues to make this award-winning care
possible. Even in the most trying of times.

 NAMED ONE OF AMERICA’S BEST                    DESIGNATED HIGH-PERFORMING
 • Cardiology & Heart Surgery                   • Cancer
 • Diabetes & Endocrinology                     • Geriatrics
 • Gastroenterology & GI Surgery                • Neurology & Neurosurgery
 • Nephrology                                   • Pulmonology & Lung Surgery
 • Orthopedics                                  • Urology

          Primary teaching hospital for the USF Health Morsani College of Medicine
                                                                                     TGH.org
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TAMPA /
HILLSBOROUGH

FLYING HIGH
TAMPA INTERNATIONAL AIRPORT
2019 was another banner
year for Tampa International
                                   LONE STAR STATE DOCKS
Airport, which handled a           AT PORT TAMPA BAY.
record 22.5 million passengers
and 220.9 million tons of
cargo while averaging 298
aircraft departures daily. In     GETTING IN, GETTING AROUND
2020, on the other hand, as
coronavirus spread across         Logistics and distribution is one of Tampa-       headquarters and manufacturing facility
                                  Hillsborough’s most vibrant industry              from south Tampa to Pendola Point at
the country, passenger traffic                                                      Port Tampa Bay.
                                  sectors, which should come as no sur-
at TIA plummeted. It wasn’t       prise. This region has all the right assets
until late September that         – Florida’s largest seaport by size and           And there’s travel by roadways to consider
some truly good news arrived:     tonnage; a top-rated international air-           too. Like any bustling metropolitan area,
                                  port; and an interstate highway network           Tampa-Hillsborough is an especially busy
Tampa was named one of two
                                  directly linking Tampa-Hillsborough to            place on weekday mornings and after-
second-best large airports        Miami, Orlando, Jacksonville, Pensacola           noons. And while the Hillsborough Area
in America in J.D. Power’s        and all points beyond, putting 34 million         Regional Transit Authority (HART) serves
annual airport satisfaction       consumers within an 8-hour drive. In 2020,        much of the city by bus and there is talk
                                  despite some operational adjustments and          of establishing a mass transit system, the
survey. And as more and more
                                  revenue declines brought on by COVID-             primary mode of transportation for com-
domestic flights return and       19, all three of these vital assets continue      muters here remains the automobile. And
international markets reopen,     to move Tampa-Hillsborough forward at             the preferred route? The Lee Roy Selmon
TIA continues to make progress    record pace.                                      Expressway, an electronic toll road that
on construction projects                                                            cuts across the county from east to west.
                                  Consider Port Tampa Bay, for example,
launched before the pandemic,     which, early in the coronavirus pandemic,         On a daily basis, some 195,000 trips are
including SkyCenter One. The      lost all its cruise business – 23% of its gross   made into and out of the city of Tampa
nine-story, 280,000-sq.-ft.       revenue. That kind of loss could have crip-       via the Selmon Expressway, according to
office tower that will connect    pled some ports, but because Port Tampa           Joe Waggoner, executive director of the
                                  Bay operates with one of the industry’s           Tampa Hillsborough Expressway Authority.
to the TIA main terminal by       most diverse portfolios, any downturns            “That translates into more than 60 million
train was topped out over the     the port experienced were short-lived,            trips a year,” he says.
summer and is expected to be      according to Port CEO Paul Anderson. In
fully completed by spring 2022.   June 2020, for example, Port Tampa Bay            “Take a ride along the Selmon from one
                                  logged 147 ship calls compared to 152 the         end to the other and you’ll see what I
                                  previous year.                                    mean – billions of dollars in growth that
                                                                                    has happened over the last five years,” he
                                  Business at Port Tampa Bay, which cel-            adds, citing developments like TopGolf,
                                  ebrated its 75th anniversary in June 2020,        USAA, Water Street and Coca-Cola’s soon-
                                  has remained steady throughout the                to-come $300-million facility positioned in
                                  summer and into the fall. In June, the port       close proximity to the Selmon.
                                  received a $19.8-million INFRA grant from
                                  the U.S. Department of Transportation to          Waggoner expects that the $250-million
                                  expand its container capacity by 60%.             extension to the Selmon that is currently
                                                                                    underway in south Tampa will result in
                                  And while some capital projects had to            many more billions of dollars in new
                                  be put on hold during the early weeks of          housing and commercial development.
                                  the pandemic, business development has            “We expect that to be open in the spring
                                  continued. In August, the port entered            of 2021,” he says, “and then you’ll have
                                  into a deal with iconic boat manufacturer         a non-stop trip from I-75 in the Brandon
                  SKYCENTER ONE
                                  Bertram Yachts to move its corporate              area all the way over to Pinellas.”

50 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
A Modern Icon. Ian Schrager presents 37 Residences at The Tampa EDITION.
The embodiment of effortless luxury finds its newest form at Water Street Tampa.
           Where the next chapter in a city’s illustrious history begins.

                    For more information, please call 813 492 2922
                          or visit TampaEDITIONLiving.com

              Equal Housing Opportunity. THIS OFFERING IS MADE ONLY BY THE OFFERING DOCUMENTS FOR THE CONDOMINIUM AND NO STATEMENT SHOULD BE RELIED UPON
              IF NOT MADE IN THE OFFERING DOCUMENTS. THIS IS NOT AN OFFER TO SELL, OR SOLICITATION OF OFFERS TO BUY, THE CONDOMINIUM UNITS IN STATES WHERE
              SUCH OFFER OR SOLICITATION CANNOT BE MADE. PRICES, PLANS, SPECIFICATIONS, MATERIALS AND FINISHES ARE SUBJECT TO CHANGE WITHOUT NOTICE.
              ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS,
              REFERENCE SHOULD BE MADE TO THE DOCUMENTS REQUIRED BY 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE.
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TAMPA /
HILLSBOROUGH

WHO’S HERE
OTHER MANUFACTURERS GROWING IN
TAMPA-HILLSBOROUGH INCLUDE:
Advanced Airfoil Components: a
joint venture between Siemens USA
and Chromalloy, hiring more than
40 manufacturing and engineering
positions at its 210,000-sq.-ft. advanced      SOUTHERN MANUFACTURING TECHNOLOGIES

manufacturing facility in Gibsonton.
Anuvia Plant Nutrients: headquartered
in Orange County, entering into a long-      HIDING IN PLAIN SIGHT
term strategic relationship with The
Mosaic Company to reopen a shuttered         Did you know that Tampa is home to

                                                                                                                                       PHOTO OCTAVIO JONES, TAMPA BAY TIMES
                                             the world’s second largest independent
Plant City facility and hire 130+ for
                                             provider of aviation training services?
the manufacture of fertilizers for the       Probably not, because CAE USA, which
agriculture, turf and lawncare industries.   manufactures flight simulators for mili-
                                             tary and civil planes, keeps a somewhat
Beneficial Blends: a leading co-packer       low profile.
partner for private brand organic, natural
and conventional food manufacturing, in      More than 27,000 people are employed
2020, celebrating 10 years of continued      in Hillsborough County’s manufacturing
                                             sector, and the commodities they have
growth since its founding in Tampa.          a hand in producing include eye care        J.C. NEWMAN CIGAR COMPANY IN YBOR CITY HAND
Bolder Athletic Wear: which began life       products, building materials, athletic      ROLLS CIGARS SHIPPED AROUND THE WORLD.
                                             wear, fabricated steel, machinery,
in 2008 as SparkleSkirts, makes all kinds
                                             fertilizers, flight simulators and luxury
of athletic wear in addition to skirts,      yachts.                                     CAE USA employees with the capacity
including shorts, capris and leggings for                                                to add 150 more. “We’re excited to
women as well as lines for men               One of the most prominent to recently       grow and expand to a new state-of-
                                             headquarter here is The Mosaic              the-art facility,” says CAE USA President
and children.
                                             Company. The firm, which has locations      and General Manager Ray Duquette.
Bertram Yachts: which relocated to           on four continents, moved its base of       “It will help us attract and retain the
South Tampa in 2016 and is on the move       operations to the Bank of America           world-class workforce we need to
                                             Plaza in downtown Tampa in 2019.            develop advanced training solutions
again. The iconic boat manufacturer has      Tampa Tank-Florida Structural Steel         for the men and women in our defense
entered into a deal with Port Tampa Bay      (TTI-FFS) opened here in 1953. Southern     forces.”
to move its headquarters to Pendola          Manufacturing Technologies, which
Point near Berth 21.                         makes precision machine components          AND COMING ON STRONG, THESE
                                             and assemblies for the aviation/aero-       MANUFACTURING NEWCOMERS:
                                             space and defense industries, was           • Incofilt, a Colombia-based industrial
                                             established in Tampa in 1983. And             filter manufacturer, launching its first
                                             Dublin, Ireland-headquartered James           U.S. operations in Tampa under the
                                             Hardie, a building products manufac-          name Delasierra Filters Technology
                                             turer, opened a manufacturing facility
                                             in Plant City in 1994.                      • Aero Simulation Inc. (ASI), providing
                                                                                           support and upgrades for exist-
                                             CAE USA broke ground on its new               ing training devices as well as the
                                             state-of-the-art U.S. headquarters adja-      manufacture of new full flight and
                                             cent to Tampa International Airport in        part task training devices primar-
 NEW HEADQUARTERS OF CAE USA OPENING
                                             fall 2019. Slated for completion in 2022,     ily for Department of Defense and
 AT TAMPA INTERNATIONAL AIRPORT IN 2022      the new 290,000-sq.-ft. facility will be      Department of Homeland Security
                                             home to more than 600 Tampa-based             personnel

52 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
FLORIDA’S DISTRIBUTION HUB
PORT TAMPA BAY & THE I-4 CORRIDOR
                                                                                  Distribution Centers

• Over 380 million square feet of distribution center space                                              ORLANDO

• One of the hottest industrial real estate markets in the U.S                                   PORT
                                                                                                TAMPA
                                                                                                  BAY
• Over 10 million square feet of additional DC capacity under development
• Global container connections with new Asia direct services
• Expanding terminal facilities with plenty of room for growth

Your last mile just got shorter.
WWW.PORTTB.COM

                                                           1101 C H AN N E L S ID E D RIV E , T AM P A, F L ORIDA 33602
TAMPA / HILLSBOROUGH Building on its strengths as a trade, technology and financial hub, Tampa-Hillsborough County is a region on the rise.
TAMPA /
HILLSBOROUGH

TAMPA’S
TECHNOLOGY
SECTOR COMES
INTO ITS OWN
For the first time ever, Tampa has
cracked CompTIA’s list of the nation’s
top 20 best cities for technology
workers.                                     DRIFT‘S DOWNTOWN TAMPA OFFICE

With more than 52,000 technology-
related jobs, Tampa has bested
Orlando, Miami and Jacksonville to
be named Florida’s top tech mar-
                                             developers and engineers over
                                             the next 12 months as it opens
                                                                                           FAST FACTS
ket …and that market is growing!             a new human-centered Artificial               Here’s how Tampa’s tech sector
Since late December, 2019, four              Intelligence Experience (AI + X) lab –        measures up nationwide:
tech companies from as far away as           its third nationwide – in Ybor City.
Boston, Washington, D.C., Washington                                                       No. 1 small tech market in North America
                                                                                           (CBRE’s Annual Tech Talent Report)
state and the United Kingdom have          • Drift, opening its fourth U.S. office
announced plans to open sites in             in downtown Tampa. This Boston-               No. 2 best city for young entrepreneurs
Tampa; and four other tech firms that        based company is the originator of            (Forbes/NerdWallet)
are already located here are growing         “Drift,” a Conversational Marketing
in size.                                     Platform that combines chat, email,           No. 3 best city for small businesses
                                                                                           (Lending Tree)
                                             video and automation to make the
For Jill St. Thomas, executive director      B2B buying process frictionless. In
of Tampa Bay Tech Forum, a synergis-         addition to its Boston headquarters,
tic community of more than 100 tech          Drift has offices in San Francisco and
companies across the Greater Tampa           Seattle and aims to grow its Tampa-      • Cybersecurity giant ReliaQuest,
Bay area, all of this increased activity     based team to 100 employees by             which was founded in Tampa in
comes as no surprise.                        2021.                                      2007, plans to hire 100 employees at
                                                                                        its Tampa headquarters by the end
“There’s a spotlight on Tampa Bay.         • Fisher Investments, opening its            of 2020.
People are seeing that we have a really      first East Coast office at the Tampa
interesting vibe and a lot of unique         Bay Park corporate center near           • Health care information technology
areas to live, work and play in.” And        Raymond James Stadium with the             firm Avalon Healthcare Solutions
while the coronavirus pandemic has           goal of having 600 employees. An           is expanding its corporate office in
brought relocation activity in some          independent, fee-only investment           Tampa and adding more than 40
business sectors and cities to a halt,       advisory firm, Fisher manages $123         jobs in IT, data analytics, database
St. Thomas remains optimistic about          billion in assets and, in addition to      management and finance.
Tampa. “We are a really resilient com-       Florida, has U.S. locations in Texas,
munity,” she says, “and over the next        Washington and California.               • The California-based biotechnology
12 to 24 months, I think we’re going to                                                 company Amgen is adding 33,000
see a lot of positive growth.”             • And coming soon from Canada:               square feet to its Tampa office,
                                             CodeBoxx Technology. This firm,            where more than 300 employees
TECH NEWCOMERS PUTTING DOWN                  which offers a 16-week, full-time          handle the company’s finance,
ROOTS IN TAMPA INCLUDE:                      coding course with the promise that        human resources and IT work.
• iO Associates, an information              any participant who completes it
  technology and digital staffing            is guaranteed a job, is planning a       • A-LIGN, a cybersecurity and privacy
  firm based in the United Kingdom,          relocation to either Tampa or St.          compliance solutions provider, has
  bringing cloud technology staffing         Petersburg in 2021.                        opened an office in Sofia, Bulgaria,
  expertise and 40 jobs to downtown                                                     its first international expansion.
  Tampa with the launch of its first       Meanwhile, four companies that are           Over the last year, A-LIGN has added
  U.S. office.                             already prominent fixtures in Tampa’s        more than 100 new employees and
                                           tech sector are growing in place and,        800 new clients globally.
• TheIncLab (TIL), hiring up to 15         in at least one case, overseas:

54 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
ONE UNIVERSITY

 GEOGRAPHICALLY DISTRIBUTED
                  With campuses located in Tampa, St. Petersburg, and Sarasota-Manatee,
                   the University of South Florida is dedicated to empowering students to
                                maximize their potential for lifelong success.

 TOP 5 IN STUDENT SUCCESS                          TOP PRODUCER OF FULBRIGHT                                  USF Morsani College of
  among 1,100 public research                        SCHOLARS, with 11 faculty                            Medicine achieved the HIGHEST
    and doctoral universities                        scholars for the 2019-2020                              MCAT SCORE in Florida
2018 Eduventures Student Success Ratings                    academic year                               Association of American Medical Colleges-2019
                                                       The Chronicle of Higher Education

                     USF is AMERICA’S FASTEST-RISING                              USF is one of 56 public research
                       UNIVERSITY, now ranked #46                                universities nationwide classified as
                          among Public Universities                             both a DOCTORAL UNIVERSITY with
                              U.S. News and World Report                      “HIGHEST RESEARCH ACTIVITY” and as
                                                                               a “COMMUNITY ENGAGED” institution
                                                                               Carnegie Foundation for the Advancement of Teaching

                                               EXPLORE MORE AT USF.EDU

                                                                                                                          #ONEUSF
TAMPA /
HILLSBOROUGH

HIGHER
EDUCATION
University of South Florida
University of Tampa                         THE UNIVERSITY OF SOUTH FLORIDA

St. Leo University – Tampa Center
Hillsborough Community College            EDUCATIONAL OPTIONS
                                          DESERVING OF AN A+
                                          When companies go “shopping” for              one. Paving the way and working largely
BY THE NUMBERS                            potential relocation sites, one of their
                                          primary considerations is talent: “How
                                                                                        behind the scenes to accomplish that
                                                                                        merger was USF President Steve Currall.
                                          large is the labor force and does it offer
IN TAMPA:                                 the skills I need?” Tampa-Hillsborough        With its signature minarets and National
37.3% of the population hold a            scores high on both fronts with a labor       Historic Landmark status, the University of
                                          force and educational institutions that       Tampa is a jewel in this city’s educational
bachelor’s degree or higher
                                          are nationally and internationally ranked.    crown. Offering more than 200 academic
75% of graduates at local post-                                                         programs and a diverse student body of
                                          Most prominent among these is, of             which some 1,400 are international, UT is
secondary institutions end up             course, the University of South Florida,      making a name for itself in both academic
staying in Florida – the majority         which over the past 10 years, has risen       and nonacademic circles.
within the Tampa Bay Region               faster in U.S. News & World Report’s
                                          public university rankings than any other     UT’s Sykes College of Business has been
And college grads are apt to fare         school – in 2020, cracking the top 50 for     named to Bloomberg’s best business
better here than in Orlando or            the second year in a row at No. 46 and        schools list for four consecutive years.
                                          barely missing the top 100 overall institu-   Its entrepreneurship program, ranked
Miami according to Apartment
                                          tions with a score of 103 among national      among the nation’s top 50 by The
List’s 2020 “Best Metros for              universities. Serving a combined total        Princeton Review and Entrepreneurship
College Graduates,” citing                of more than 50,000 students in Tampa,        magazine, is a major source of talent for
Tampa’s average salaries, lower           St. Petersburg and Manatee-Sarasota,          businesses in the Tampa Bay region, says
                                          USF leads the State University System in      Sykes Dean Frank Ghannadian. “When
rents and greater than average
                                          Performance Based Funding and is a veri-      I first came here 13 years ago, we had
satisfaction among people in              table research powerhouse.                    1,500 students; now we’re close to 4,000,
their 20s.                                                                              just in the College of Business.” And,
                                          In FY2019, USF was awarded a record           it seems, after completing their stud-
Sources: Apartment List; Tampa            $525.4 million in research contracts          ies, those students are sticking around.
Bay Economic Development
                                          and grants. According to the National         “About 40% of our graduates remain and
Council; U.S. Census Bureau
                                          Institutes of Health, every $1.00 in          get employed within a 40-mile radius of
                                          research funding brings in $2.21 in local     Tampa Bay,” he adds.
                                          economic growth, which means that USF’s
                                          2019 research funding alone supported         ROUNDING OUT TAMPA’S COMPLEMENT OF
                                          more than 5,900 jobs and generated            HIGHER EDUCATION OPTIONS ARE:
                                          more than $1 billion in local economic        • St. Leo University, with a Tampa
                                          growth. New technologies patented               Education Center in the Channelside
                                          by USF faculty include ear recognition          District, offering flexible class schedules
                                          technology, an alternative to fingerprints      tailored to busy adult students and a
                                          and face and iris recognition; devices and      variety of disciplines.
                                          methods for measuring blood coagula-
                                          tion; and ammonia removal in freshwater       • Hillsborough Community College, with
                                          and saltwater.                                  five campuses across Hillsborough
                                                                                          County, is the second largest higher
                                          USF entered a new era this year with the        education institution in Hillsborough
                THE UNIVERSITY OF TAMPA   merger of its three campuses – Tampa, St.       County by enrollment.
                                          Petersburg and Manatee-Sarasota – into

56 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
TAMPA /
HILLSBOROUGH

HEALTH
CARE THAT IS
SECOND TO
NONE
Tampa-Hillsborough health care has
risen to the top over the last few            CARDIOVASCULAR SURGERY AT
months and for, perhaps, a sizeable           TAMPA GENERAL HOSPITAL
portion of the foreseeable future.

When USF’s Morsani College of
Medicine and Heart Institute moved          works: an infectious disease hospital           AT A GLANCE
into its new 13-story building in           on the grounds of Tampa General.
downtown Tampa in mid-January                                                               HEALTH CARE EXCELLENCE
2020, the 395,000-square-foot facility      One aspect of COVID-19 that hasn’t
                                                                                            Two Tampa-Hillsborough hospitals
was to serve as a hub for approxi-          received a lot of media attention is its
mately 1,800 USF students, faculty and      personal cost on patients, says David           achieved top 50 rankings in multiple
staff to live, work and study in close      Pizzo, Market President-West Region             specialties on U.S. News & World
proximity to the college’s primary          of Florida Blue, the largest health             Report’s “Best Hospitals 2020-21” list:
teaching hospital, Tampa General. By        insurer in Florida.
early March and together with USF                                                           Tampa General Hospital
Health’s 900-physician member medical       On the patient side, he adds, “We’re
practice, Morsani College and Tampa         very strong in trying to educate people         Moffitt Cancer Center
General would become ground zero            that there are still good options
for the fight against COVID-19 in           available even if you’ve been dis-
Tampa-Hillsborough.                         placed by your employer, can’t afford
                                            COBRA or your income has changed
Says Dr. Charles Lockwood, dean of          considerably.”                             too. Among those with new develop-
the Morsani College of Medicine and                                                    ments are:
senior vice president of USF Health,        Tampa General, this region’s only Level
“We’re very proud of the fact that our      I trauma and comprehensive burn care       • Amgen, a California-based biotech-
pulmonary intensive care and infec-         center, remains one of the nation’s          nology company, adding 33,101
tious disease doctors and hospitalists at   busiest adult solid organ transplant         square feet of office space at its
Tampa General Hospital have achieved        centers, logging 585 transplant proce-       Global Capability Center in Tampa’s
one of the lowest mortality rates for       dures in 2019. And University of South       Westshore business district.
some of the sickest COVID patients on       Florida’s CAMLS – Center for Advanced
the planet.”                                Medical Learning and Simulation –          • Avalon Healthcare Solutions,
                                            continues to provide state-of-the-art,       expanding its corporate office in
A key to achieving those low mortality      hands-on learning opportunities for          Tampa with the addition of more
rates, says Dr. Lockwood, was the close     practicing physicians and medical stu-       than 40 jobs in IT, data analytics,
relationship that developed between         dents alike.                                 database management and finance.
USF Health and Tampa General
Hospital.                                   Elsewhere in the city, Moffitt             • Soule Medical, a maker of dispos-
                                            Cancer Center, one of only two               able foam, reusable gel and other
And out of that dual focus on critical      National Cancer Institute-designated         items used by health care workers
care, says Stacey Brandt, Chief Strategy    Comprehensive Cancer Centers in              and hospitals, growing its opera-
and Marketing Officer at Tampa              Florida, has broken ground on a              tions in Lutz with the addition of a
General Hospital, has come innova-          10-story, $400-million surgical hospital     106,000-sq.-ft. manufacturing plant
tive approaches to COVID aftercare.         near its main facility that will expand      and warehouse, and
Among them: the COVID-19 Confirmed          its patient capacity by 65%.
(“CoCo” for short) Clinic, a joint effort                                              • Immertec, a visual reality medical
between USF Health and Tampa                Tampa-Hillsborough’s life sciences           training firm bringing on six new
General to ensure that COVID patients       component, with nearly 900 life sci-         senior-level hires as the demand for
receive continuity of care after dis-       ences/health care companies and some         its services has grown along with
charge from the hospital. Also in the       43,000 employees, has remained active        shifting health care priorities.

58 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
$
                                                      1.3 BILLION
                                                                ANNUAL
                                                              ECONOMIC
                                                                 IMPACT

                                                 94      %         of graduates were employed

THE POWER OF                                                       or continuing their education

COMMUNITY
                                                                   within one year of graduation.

                                                190
                                                academic
                                                                          84%
                                                                          of our graduates
                                                programs.                 stay in the Tampa Bay area.

                                                47,000                    students served
                                                                          each year.

                                                $ 4.80 17.9%
                                                higher earnings           return for every dollar
                                                per student               invested
                                                dollar invested.          by the state.

               BUILDING A TALENT PIPELINE FOR TAMPA BAY
               For more than five decades, Hillsborough Community College
               is helping to drive the economic recovery of our region
               one student at a time.
                                   HCC subscribes to equity, access, diversity and inclusion.
TAMPA /
HILLSBOROUGH

RESHAPING
THE
COMMERCIAL
LANDSCAPE
Uptown, Midtown, all around the
town, Tampa-Hillsborough’s commer-
cial real estate market is alive and well
– some might even call it “explosive” –
with three major developments in the         WATER STREET TAMPA RISING
works.

The most prominent and comprehen-
sive of these is Water Street Tampa.        and soon, “Heron,” consisting of 420       village” with offices and co-working
Conceived and created by Strategic          rental apartments in twin 20-plus story    spaces, restaurants, shops, apartments,
Property Partners, this 56-acre mixed-      towers with 40,000 square feet of          hotels and parks. And culminating
use development being constructed in        retail space at street level.              the project: a three-story, mixed-use
downtown Tampa is the first neighbor-                                                  office building. RITHM, by the way, is
hood in the world to be certified as a      The first phase of Water Street            an acronym that stands for Research,
WELL Community by the New York-             Tampa to be completed by late 2021,        Innovation, Technology, Habitat and
based WELL Building Institute. Here,        includes more than 4.5 million square      Medicine, The builders believe it
hotels are designed to be social hubs,      feet across 12 distinct buildings. Full    speaks to the dynamic redevelopment
homes to be personal sanctuaries and        buildout of Water Street Tampa is          and future purposes of the former mall
offices to be centers of productivity       anticipated by 2027. Once complete,        property.
and innovation. Currently under con-        the neighborhood will be home to
struction is a JW Marriott Hotel, which     approximately 9 million square feet of     One thing to note … not all of the
is slated for completion well before        new commercial, residential, hospital-     development currently under way in
the Super Bowl comes to town; “1001         ity, entertainment, cultural, retail and   Tampa-Hillsborough is visible from the
Water Street,” a 20-story office tower;     educational spaces – all connected by      street. A lot of it, in fact, is going on
                                            pedestrian-friendly streets and lushly     inside buildings as workplaces evolve
                                            landscaped public spaces.                  and adapt to office life after COVID-19.
                                                                                       Consider for example, the 526,000-sq.-
                                            Meanwhile, Midtown Tampa, a 22-acre        ft. office of global law firm Baker
                                            development just south of I-275 on the     McKenzie at SunTrust Financial Center
                                            northeast corner of North Dale Mabry       in downtown Tampa. The roughly 200
                                            Highway and West Cypress Street, con-      professionals who are employed there
                                            tinues to take shape. The $550-million     have been largely working from home
                                            project includes a hotel, apartments,      during the COVID shutdown and many
                                            office space and retailers, including      are not particularly anxious to return
                                            Whole Foods Market and Tampa’s first       to an office environment.
                                            Shake Shack. If all goes according to
                                            plan, the hotel and residences will        So the firm’s Executive Director Jamie
                                            open in January 2021, just ahead of        Lawless is, quite literally, thinking out-
                                            Super Bowl LV.                             side the box. “We have really flipped
                                                                                       the script on a traditional law firm lay-
                                            And currently just beginning construc-     out,” she says, “completely open, com-
                                            tion, is a third development – RITHM at    pletely modular, no assigned seating.”
                                            Uptown – along Fowler Avenue adja-         And while certain elements of Baker
                                            cent to the University of South Florida    McKenzie’s work can’t be accomplished
                                            where the largely vacated University       at home or replaced by Zoom, Lawless
                                            Mall used to be. RD Management,            is turning whatever space needs to be
                                            which purchased the 100-acre prop-         accessed at the downtown office into a
1011 EAST CUMBERLAND AVENUE
                                            erty in 2014, is finally redeveloping      place where employees want to come
                                            it into a mixed-use “urban research        when they need to collaborate.

60 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
“Why should a larger company go to
                                                                                    the Bank of China for a loan when a
                                                                                    community bank like ours could just as
                                                                                    easily handle the transaction?”

                                                                                    In fact, she’s in favor of more and
                                                                                    newer small banks. “The small banks,”
                                                                                    she says, “are here to build those rela-
                                                                                    tionships, to start with you from the
                                                                                    ground up.”

                                                                                    And in the current economic climate,
                                                                                    when many small business owners are
                                                                                    struggling to remain afloat, getting
                                                                                    to know your banker on a first-name
                                                                                    basis has its advantages.
 TAMPA’S FINANCIAL DISTRICT
                                                                                    “That’s how we build lasting relation-
                                                                                    ships with business customers,” says Bill
                                                                                    West, CEO of Bank of Tampa, the larg-
FINANCIAL CONSIDERATIONS                                                            est locally-owned bank head-quartered
                                                                                    in the four counties it serves. “In the
Tampa-Hillsborough County is a busi-      but so do some tiny ones.                 first 90 to 120 days after COVID hit,”
ness-friendly community and the proof                                               he says, “all banks in this country were
is in our fast growing and personalized   Banks of all sizes and configurations     focused 100% on PPP.” And while the
financial sector. And that doesn’t nec-   have clustered here, which, says Rita     federal government’s program was far
essarily mean mega-financial institu-     Lowman, president of locally owned and    from perfect, he believes it did what it
tions. All of the well-known brands in    operated Pilot Bank, is a good thing.     was supposed to do. “It kept a lot of
banking have facilities here of course,   “We need banks of all sizes,” she says.   people off the unemployment lines.”

             EMINENT DOMAIN
       The government has its team of lawyers; do you?

                 Representing land and business owners statewide
               5001 West Cypress Street, Tampa, Florida 33607 | 813-221-9000 | www.gaylordmerlin.com

                                                                                    FLORIDATREND.COM NOVEMBER 2020 61
TAMPA /
HILLSBOROUGH

WHO
WOULDN’T
WANT TO LIVE
HERE?
No doubt about it, Tampa-
Hillsborough is a great place to live.
                                            RIVER WALK
Just ask Jane Gowarty, vice president-
business development and relocation
at Smith & Associates Real Estate in
south Tampa.

“We had 400 clients given to us from
other companies just this year from
January to July,” she says. Most came
from the Northeast and large cities
elsewhere in the U.S. and, she adds,
they’re finding in Tampa-Hillsborough,
a quality of life that just 10 years ago
was lacking.                                FLORIDA AQUARIUM                         BUSCH GARDENS

Which comes as no surprise to The
Florida Aquarium’s President and CEO
Roger Germann. A native of Chicago,        On a typical weekday – before coro-       boomers looking to relocate existing
he is well aware of how cultural assets    navirus – downtown Tampa would be         businesses here.” Many bring jobs with
become economic drivers, attracting        populated with about 60,000 work-         them and some even start new busi-
both tourists and permanent residents      ers (which became more like 6,000         nesses from scratch. But even as they
to a city.                                 at the height of the pandemic). And       are drawn to Tampa-Hillsborough by
                                           throughout an ordinary year, nights       its warm weather and sunshine, know-
Community momentum fueled the              and weekends would find Curtis Hixon      ing there’s great medical care available
construction in downtown Tampa’s           Waterfront Park packed with people        here matters more.
Channelside district of a convention       enjoying a steady stream of concerts,
center, a multi-purpose arena and The      art shows, barbecues and beer-fests       Overall, there’s plenty to love about
Florida Aquarium, which celebrates its     organized by The Tampa Downtown           living in Tampa-Hillsborough – its
25th anniversary in 2020.                  Partnership, says its president and       economic clout, good schools, superior
                                           CEO Lynda Remund. Among the most          health care, loads of cultural and recre-
In addition to The Florida Aquarium,       popular events: “River Green” when        ational options, friendly people, daily
which welcomed more than 841,000           the Hillsborough River goes green for     sunsets over the Gulf and just the right
visitors in 2019 and was headed to         St. Patrick’s Day; and “Rock the Park,”   mix of vibrant urban areas and wide
900,000+ before COVID-19 struck,           Tampa’s free music concert series on      open spaces.
Channelside is today home to fun stuff     the first Thursday of every month,
like Sparkman Wharf, a combination         courtesy of The Tampa Downtown            This community remains optimistic
dining garden, craft beer garden and       Partnership. “River Green” had to be      as it grows, an asset that long-time
“recreational lawn; the Tampa Bay          cancelled this year due to COVID, but     Tampa attorney and fifth-generation
History Center; and the S.S. American      “Rock the Park” has gone virtual with     Floridian Rhea Law does not find at all
Victory Ship and Museum; as well as        great success.                            surprising.
offices, hotels and a growing health
care sector that includes USF’s newly      Like many cities in Florida, Tampa-       “The story for us is resiliency,” she says.
opened Morsani College of Medicine         Hillsborough has a sizeable senior        “We have such momentum now – so
and Heart Institute. And linking it all    population, but these folks aren’t        many huge projects underway – that
together – Tampa’s vibrant Riverwalk,      necessarily bent on retirement, says      when this ‘hiccup,’” as she calls the
leading to dozens of other downtown        Jeff Johnson, AARP’s Florida state        pandemic, “comes to an end, we’ll be
attractions and amenities.                 director. “A lot of them are aging baby   ready to hit the ground running.”

62 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
ON THE FRONT LINE
OF COVID-19
              Charles J. Lockwood, MD, MHCM
             Senior Vice President, USF Health
  Dean, USF Health Morsani College of Medicine
               University of South Florida

 Informing                                Invented new lab tools
                                          We developed viral test kits and a new 3D
                                          printed nasal swab, and shared our ideas
                                                                                           Created COVID-19 outpatient clinic
                                                                                           Our virtual clinic provided important follow-up
                                                                                           services for thousands of patients recovering from

    Testing                               across the globe. More than 40 million swabs
                                          have been produced so far.
                                                                                           COVID-19.

                                                                                           Launched clinical trials for

Innovating                                Tested tens of thousands
                                          We ran multiple Hillsborough County testing
                                          sites where all patients were tested for free.
                                                                                           treatments and cures
                                                                                           More than 27 active clinical trials were initiated,
                                                                                           including a pediatric vaccine study.

     Caring                               Treating the sickest
                                          USF Health faculty remain on the front lines
                                                                                           B2B consulting
                                                                                           The TGH Prevention Response Outreach (TPRO)
                                          of COVID-19. Early and decisive action           taps the expertise of USF Health infectious disease
                                          meant our region had one of the lowest case      specialists to provide consultation to businesses
 USF Health was                           fatality rates in the nation.                    and schools on protecting their customers
                                                                                           and students.
   center stage                           Accelerated telehealth
                                          We set up a telehealth platform in a week        Kept Floridians informed
 when COVID-19                            and have completed more than 100,000
                                          telehealth visits since the crisis began —
                                                                                           Since the crisis began, Florida leaders have turned
                                                                                           to Dr. Lockwood and his faculty for best counsel,
     hit Florida                          more than any other specialty group in           and people in and out of Florida have relied on USF
                                          the region.                                      Health for expertise on everything COVID-19.

health.usf.edu
TAMPA /
HILLSBOROUGH

SMALL BUSINESS
OWNERS GOT A
BOOST
                                         COMMUNITY FOUNDATION HELPING PEOPLE IN NEED
Owning and operating a small
business can be a rewarding
experience; in the midst of a global
pandemic, it can be downright           FINDING HELP IN TROUBLED TIMES
terrifying. And that’s where
someone like Eileen Rodriguez,          It’s been said that the true measure of a      a particular project or contribute to
regional director for the Florida       community lies in how well the people          Community Foundation’s “Tampa Bay
                                        who live there care for one another. If        Rapid Response Fund.” And it worked,
Small Business Development
                                        that is true, then Tampa-Hillsborough          says Spalten. “Just in March and April
Center at the University of South       gets high marks.                               alone – and just for COVID relief – we
Florida, can help.                                                                     gave out $3 million.”
                                        Founded in 1990, the Community
Rodriguez notes that since the          Foundation of Tampa Bay connects               By the end of August 2020, the
pandemic began, she’s seen “an          donors, nonprofits, community and busi-        Nonprofit Needs List had showcased
enormous uptick in people that          ness leaders, professional advisors, vol-      more than $35 million in requests from
                                        unteers and residents for one purpose:         nonprofits. And while specific needs
want to start their own business.       to make giving both easy and impactful         shifted and evolved over time, every
It may be simply because they’re        by matching local nonprofits’ needs with       category of nonprofit work – food and
unemployed and it’s really difficult    the people and organizations that can          shelter, health and wellness, education,
to find employment, so they feel        meet them. And if ever there was a right       arts and culture, animal welfare and
                                        time to pair givers with recipients, a         more – was covered.
that one of their options is to start   worldwide pandemic is it.
a small business in their area of                                                      Community Foundation is working with
expertise.”                             As COVID-19 took hold in Tampa-                educators to provide internet access to
                                        Hillsborough and needs grew exponen-           families without it and partnering with
                                        tially, local nonprofits were caught in        local organizations to establish college
                                        a no-win situation – hurting financially       and career centers where adults who
                                        themselves at the very moment their            may have lost their jobs as a result of
                                        services were needed most. Not surpris-        the pandemic can learn about avail-
                                        ingly, says Marlene Spalten, Community         able college courses and technical
                                        Foundation’s president and CEO, “The           training programs to help them secure
                                        needs were tremendous and across a             re-employment.
                                        broad spectrum.
                                                                                       “We know too that mental health is
                                        So, one of Community Foundation’s first        going to be a huge issue as we come
                                        tasks was to partner with a number of          out of this,” says Spalten, “and so we’re
                                        nonprofits early on and create a path-         piloting some tele-mental health proj-
                                        way for people to quickly get the help         ects to, hopefully, help erase the stigma
                                        they needed.                                   surrounding mental health issues so that
                                                                                       people will seek help when they need it
                                        Among the foundation’s early tasks was         and not take more drastic measures.”
                                        to create the “Nonprofit Needs List,”
                                        a centralized list of local nonprofits’        Recovering from a pandemic is a tall
                                        greatest needs during the pandemic             order, but Spalten remains optimistic.
                                        and attach to them the specific dollar         “People throughout Tampa Bay have
                                        amounts needed to fund each project.           been generously supporting neighbors in
                                        Donors were then encouraged to either          need to the extent they can in so many
                                        contact the nonprofits directly to fund        different ways.”

64 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
BY THE NUMBERS

                                                                                              PHOTO COURTESY TAMPA HILLSBOROUGH EDC
                                                                                                                                              2019, a banner year for Hillsborough
                                                                                                                                              County’s tourism sector:

                                                                                                                                              24.5 M Total visitors
                                                                                                                                              9.2 M Overnight visitors
                                                                                                                                              $4.5 B Visitor spending
                                                                                                                                              $2.5 B Wages generated by tourism
 YOGA IN THE PARK                                                                                                                             $967 M Taxes supported by tourism

A GREAT PLACE TO PLAY ANYTIME
                                                                                                                                              WE HAVE LIVE
If Visit Tampa Bay President and CEO
Santiago Corrada had to choose one
                                               • A bike ride through nature just outside
                                                 the city at Upper Tampa Bay Park or
                                                                                                                                              ENTERTAINMENT
word to describe the tourism industry in         Lower Hillsborough Wilderness Reserve.
                                                                                                                                              THE CULTURAL TYPE:
Tampa-Hillsborough, it might well be this:
resilient. Tourism-wise, 2019 was a record-    • A visit to Hillsborough River State Park,                                                    Tampa’s Straz Center for the
breaker for Tampa-Hillsborough: 24.5 mil-        20-minutes northeast of the city for                                                         Performing Arts offers one of the
lion visitors pumped almost $7 billion into      fishing, camping, canoeing, kayaking,                                                        nation’s leading Broadway series,
the local economy, creating nearly 55,000        hiking, birding or just hanging out with
                                                                                                                                              plus performances by Opera Tampa
jobs, generating $2.5 billion in total wages     nature.
and saving every household in the county                                                                                                      and The Florida Orchestra; and an
an estimated $840 in state and local taxes.    • And of course, the beaches Florida is                                                        honest-to-goodness old-time movie
And as the calendar rolled over to a new         famous for.                                                                                  palace: The Tampa Theatre, circa
year, there was every reason to believe                                                                                                       1926, hosting contemporary films and
that 2020’s tourism numbers would be           And there’s lots to enjoy in and around
equally impressive.                            downtown Tampa too. A stroll along the                                                         classic movies.
                                               Riverwalk takes you past four must-see
                                               attractions: Glazer Children’s Museum, this
                                                                                                                                              THE ROWDIER TYPE:
But then along came COVID-19 in mid-
March and Tampa’s tourism industry, along      year celebrating 10 years of play for adults                                                   Spectator sports, including Tampa
with the rest of the world’s leading leisure   and kids in 2020; the Tampa Art Museum,                                                        Bay Buccaneers football led by
markets, tanked. “After that precipitous       featuring classical antiquities, decorative                                                    legendary quarterback Tom Brady;
drop in March and a horrific April, says       arts and sculpture, 20th century photog-
                                                                                                                                              the MLB Tampa Bay Rays, making
Corrada, “we’ve seen a steady increase.”       raphy and more; the Florida Aquarium,
                                               marking its 25th anniversary in 2020 and                                                       their 6 th trip to the American League
“We want people who come here to feel          ranked one of the top 5 kid-friendly aquar-                                                    Division Series since 2008, hoping
that they’re going to vacation in a safe,      iums in the U.S. by Parents magazine; and                                                      for a World Series berth; and the
healthy way.” So instead of hawking            the Tampa Bay History Center, three floors
                                                                                                                                              National Hockey League’s Tampa Bay
just the usual bustling theme parks and        of exhibits exploring stories and personali-
jam-packed restaurants and bars, Tampa’s       ties from Florida’s past.                                                                      Lightning, who brought the Stanley
expanding to feature wide open spaces,                                                                                                        Cup home to Tampa in September
smaller crowds (or none at all) and lots of    Just a short drive away: The Museum of                                                         2020 for the second time in
social distancing.                             Science and Industry (MOSI), an interac-                                                       franchise history.
                                               tive, scientific playground of sorts, where
So while theme parks and other attrac-         you can pedal a bike on a 1-inch cable
tions are still prominently displayed on       suspended 30 feet above the ground, lie
Visit Tampa Bay’s website, so too is a guide   on a bed of nails and build a robot; and
to exploring Tampa-Hillsborough’s natural      ZooTampa, voted No. 1 Best Zoo for Kids
wonders. Among the suggestions:                by Parents Magazine, offering up-close
                                               encounters with a stingray, a rhino, a
• A stroll along Tampa’s Bayshore              giraffe and more. And if you’re into theme
  Boulevard – the world’s longest con-         parks, Tampa has those too: Busch Gardens
                                                                                                                           PHOTO DIRK SHADD

  tinuous sidewalk –leading from the           with 200 animals and nine coasters (a 10th
  Riverwalk downtown through Tampa’s           is coming in 2021) and practically next
  historic Hyde Park neighborhood to the       door, its slightly tamer but wetter cousin,
  pier at Ballast Point.                       Adventure Island water park.

                                                                                         FLORIDATREND.COM NOVEMBER 2020 65
TAMPA /
HILLSBOROUGH

PEOPLE TO KNOW                                                                     Addison Davis
                                                                                   Superintendent, Hillsborough County
                                                                                   Public Schools
Develop your community relationships                                               David Deno
in Tampa / Hillsborough County.                                                    CEO, Bloomin’ Brands Inc.

                                                                                   Dan Doyle Jr.
                                                                                   CEO, Dex Imaging
Paul Anderson
CEO, Port Tampa Bay                                                                Tash Elwyn
                                                                                   President & CEO
John Anthony                                                                       Raymond James & Associates
Managing Partner, Anthony & Partners                 Gregory Celestan
                                                     CEO, Celestar Corporation     Lee Evans
Kenneth Atwater                                                                    Executive Director, Bristol-Myers
President, Hillsborough Community                                                  Squibb
College
                                                     Colleen Chappell              John Flanagan
Ron Barton                                           President & CEO,              CEO, CareerSource Tampa Bay
Assistant County Administrator for                   ChappellRoberts
Economic Prosperity, Hillsborough                                                  Conan Gallaty
County                                                                             President, Times Publishing

Michelle Bauer                                       Ravi Chari
Chief Operating Officer, Tampa Bay                   President, HCA West
Economic Development Council                         Florida Division                           Jim Garey
                                                                                                Director, Florida Institute
Steve Bonner                                                                                    of Oceanography
President, Seminole Hard Rock Hotel &
Casino Tampa                                                                       Scott Garlick
                                                     General Richard D.            Managing Principal Tampa, Cushman
Andrew Brown                                         Clarke                        & Wakefield
Managing Partner, Macfarlane                         Commander, USSOCOM
Ferguson & McMullen                                                                Cary Gaylord
                                         Santiago Corrada                          Managing Partner, Gaylord Merlin
Nancy Bryan                              President & CEO, Visit Tampa Bay          Ludovici & Diaz
President & CEO, BioFlorida
                                         Brett Couch
Kenneth A. Burdick                       President - East Region, Regions Bank
CEO, WellCare                                                                                   Roger Germann
                                         John Couris
                                                                                                President & CEO, Florida
Kevin Burgoyne                           President/CEO, Tampa General
                                                                                                Aquarium
President, Florida Venture Forum         Hospital

                                         Gwen Cummings                             Bill Goede
Bill Carlson                                                                       Tampa President, Bank of America
President, Tucker Hall, Inc.             Executive Director, Tampa Site Lead
                                         and GBS Strategy, Amgen
                                                                                   Richard Gonzmart
                                                                                   President, Columbia Restaurant

                                                                                   David Green
             Jane Castor                                                           Executive Director, Tampa Bay Area
             Mayor, City of Tampa                    Steven Currall                Regional Transit Authority
                                                     President, USF
Mark Catchur                                                                       Lee Green
Tampa Managing Partner, Shumaker,        William Dalton                            Vice President, Moffitt Cancer Center
Loop & Kendrick LLP                      Founder & Executive Chair , M2Gen
                                                                                   Steve Griggs
                                                                                   President, Tampa Bay Lightning

66 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
Hosted by
Bernard “Bernie” Han
President & CEO, Frontier
Communications

Bobby Harris
CEO, BlueGrace

Rick Homans
President & CEO, Tampa Bay Partnership

Dan Honegger
President, Tampa Bay Region at
Northern Trust
                                                    Relief & Recovery
Bill Horne                                    The Florida SBDC at USF is open for business virtually
CEO, Laser Spine Institute
                                                                 and ready to serve Tampa Bay businesses with
Carolyn House-Stewart                                          disaster relief, assistance, and planning services.
Interim CEO, Hillsborough Area Regional
Transit Authority                          Accounting & Tax | Capital Access | Certification | Cybersecurity | Government Contracting
Dr. Patrick Hwu                                               Marketing | Operational Analysis | Social Media & SEO
President & CEO, Moffitt Cancer Center

Tommy Inzina                              CONNECT WITH THE TEAM                      SBDCTAMPABAY.COM | 813.905.5800
CEO, BayCare Health System

Pam Iorio
President/CEO, Big Brothers Big Sisters

Jeff Johnson
Manager of State Operations, AARP

Harvey S. Kauget
Tampa Office Managing Partner, Burr &
Forman

Lindsey Kimball                                             STAY
Director, Economic Development at
Hillsborough County                                         INFORMED!
Bradford Kimbro                                             Daily news and key
Executive Partner, Holland & Knight                         industry newsletters
                                                            keep you in the know.
Ryan Kratz
President - Southeast, Colliers           > DAILY PULSE
International
                                          > AFTERNOON UPDATE
Ann Kulig
Executive Director, Westshore Alliance
                                          > HEALTH CARE
Marty Lanahan
Tampa President, Iberia Bank              > EDUCATION

Rhea Law                                  > REAL ESTATE
Of Counsel, Buchanan Ingersoll
& Rooney
                                          > MOVERS & INFLUENCERS
Jamie Lawless
Executive Director, Baker McKenzie            SIGN-UP IS FREE AND EASY!
                                              floridatrend.com/alerts

                                                                                            FLORIDATREND.COM NOVEMBER 2020 67
TAMPA /
HILLSBOROUGH

                                           PEOPLE TO KNOW
WHAT’S TO LOVE                             [CONTINUED]
ABOUT TAMPA?
                                           Judith Lisi                              James Nozar
HERE’S WHAT SOME LOCALS SAY:               President & CEO, David A. Straz, Jr.     CEO, Strategic Property Partners
“All the different neighborhoods – like    Center for the Performing Arts
                                                                                    Michael Nursey
Ybor City, Palma Ceia, Seminole Heights,   Chad Loar                                Market President, TD Bank
West Tampa”                                Regional President - Florida, PNC Bank

“The sense of community with local         Dr. Charles Lockwood
businesses working together”               Senior VP, USF Health

“The people – friendly and welcoming”                                                            Tad Phelps
                                                                                                 CEO, Fintech
“The weather”
                                                         Joseph Lopano              David Pizzo
“So many things happening, so many                       CEO, Tampa International   Market President - West Florida
places to go”                                            Airport                    Region, Florida Blue

“Being surrounded by beautiful water”      Rick Lott                                Walter Precourt III
                                           Mayor, City of Plant City                Sr. VP Strategy & Growth, Mosaic
“Bayshore Boulevard”
“Seeing dolphins, manatees and             R. Craig Mayfield                        Tom Rametta
pelicans on a regular basis”               Managing Partner, Bradley Law,           President, Ultimate Medical Academy
                                           Tampa
“Beautiful parks and beaches to enjoy”                                              Lynda Remund
                                           Frank McCafferty                         President & CEO, Tampa Downtown
“MacDill Air Force Base and veterans”      Executive Managing Director, Savills     Partnership
                                           Occupier Services
“The way this city attracts young people
with its job growth”                       Michael McConnell
                                           Executive Director, Cyber Florida
“Visionaries who initiated the Riverwalk                                                         Craig Richard
and neighborhood partnerships”                                                                   CEO, Tampa Bay
                                           Seth McKeel                                           Economic Development
                                           Managing Partner, The Southern
“City days at Sparkman Wharf, boat         Group
                                                                                                 Council
days at Beer Can Island”
                                                                                    Tim Rivers
“Cuban sandwiches and Dairy Joy”           Elizabeth Miller                         Florida Market Director, JLL
                                           President & CEO, Centene Florida
“Gasparilla”                                                                        Eileen Rodriguez
                                           Gregg Morton                             Regional Director, Small Business
                                           Managing Director, Citi
                                                                                    Development Center at USF

                                           Sandra Murman                            Bob Rohrlack
                                           Commissioner, Hillsborough County
                                                                                    President & CEO, The Tampa Bay
                                                                                    Chamber
                                           Jessica Muroff
                                           CEO, United Way Suncoast
                                                                                    Gary Sasso
                                                                                    President/CEO, Carlton Fields
                                           Brian Murphy
                                           Founder, ReliaQuest
                                                                                    Michael Schultz
                                                                                    President & CEO, Advent Health West
                                                                                    Florida Division

68 NOVEMBER 2020 TAMPA / HILLSBOROUGH COMMUNITY PORTRAIT / FLORIDA TREND CUSTOM CONTENT
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