Techlash or Techlove? - Connecting beyond the Crisis Hong Kong Deep Dive
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Techlash or
Techlove?
Connecting
beyond
the Crisis
Hong Kong
Deep Dive
Foreword
Welcome to our latest edition of the Digital Society
Index study. Started in 2018, this is a multi-year
research our network run to track how people over
the world are responding to the digitisation of
economies and industries. It explores themes
such as trust, infrastructure, personal data and
skills.
Today, in the midst of a global pandemic that is
disrupting almost all facets of how we live and
work, this research sheds new light on how we are
using technology differently and what this could
mean for brands in the longer term.
Our survey ran between March to April 2020,
analysing the view of 32,000 people across 22
markets. A total of 1,017 people in Hong Kong
were surveyed. This market deep dive is built on
the key findings from Hong Kong.
The global research paper covers all surveyed
markets - download. This study serves as a
reference point for how well we are in realising a
balanced, sustainable growth from the digital
economy and how people are adopting
technology to their lives. It is intended to
stimulate debate and action, framing our future in a
digital economy that works for all.
Best Regards,
Pauline Chu
CEO, Dentsu Aegis Network
Hong Kong
2. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive
Hong Kong Deep Dive
The COVID-19 crisis is calling us to re-evaluate our relationship with digital technologies
as we embark upon a mass social experiment to live online. Consumption of digital media
has rocketed in recent months, sparked by a desire to use technology to satisfy the
fundamental human needs of staying healthy, staying connected, and creating joys in life.
We connect to transact more We connect to experience more
People are using technology to People are using technology to
facilitate daily life: expand life experiences
• 84% Do shopping online • 73% Listen to music via a
streaming service
• 81% Use an app to do banking
or manage money • 66% Watch TV via a streaming
service
• 59% Use an app to take a taxi
• 61% Play computer game or e-
sports
• 51% Use voice-assisted
technologies
• Use educational apps, join online
courses and webinars etc. to
learn new skills and knowledge
We connect to care more Could the COVID-19 crisis lead us to
People are using technology to a more positive personal
improve their sense of well- relationship with digital
being: technologies? Or will the techlash
• Use social media, discussion return with a vengeance? Is there an
forums etc. to feel more opportunity for brands to reset and
engaged with friends, family, rethink how they use technology to
and the world around them build better relationships with
consumers? This study sheds light
• Use health apps and wearable on how digital technologies are
fitness devices to look after reshaping societies and human
their health needs.
• Plan to use technology to aid
physical health prediction
• Plan to use technology to
measure health on a daily basis
3. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive
Life goes online Fast forward to today, COVID-19 is
accelerating digital adoption as life goes
Hong Kong has been leading the digital online, without much of a choice. This
transformation, being recognised as the pandemic has led to new consumer
third most advanced city in the APAC behaviours and responses. We are now far
region1. We made it to the top 10 more likely to engage with more digital
digital elites according to the IMD products and services than we did before,
World Digital Competitiveness Ranking with e-commerce topping the list (see
2019, moving up from 11th to 8th Figure 1).
place2. Our residents are increasingly
tech-savvy and welcome technology to
play a bigger role in their lives3.
However, the relationship between Figure 1: Likelihood of taking the
people and technology vary depending following actions compared to last year
on the subject. Despite advanced
digital infrastructure and governance,
there are certain digital spaces Hong 84%
Kongers just do not want to get into. Do my shopping online
According to FIS 2019 Retail Global
Payment Report, only 4% of overall 81%
retail spending was done online4. The Use an app to do my banking or
biggest concern was around payment manage my money
security, which had led to little appetite
for e-commerce.5 73%
Listen to music via a
streaming service
66%
Watch TV via a
streaming service
59%
Use an app to take a taxi
Source: Dentsu Aegis Network Digital Society Index Survey 2020
1
The Asian Digital Transformation Index 2018
2
IMD World Digital Competitiveness Ranking 2019
3
Google Smarter Digital City 3.0
4
FIS 2019 Retail Global Payments Report
5
SCMP 2018
4. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive
Our study suggests Hong Kongers are far more accepting and willing
to manage their day-to-day transactions with digital technology. We
are 17% more likely to shop online compared to the global average and
24% more likely compared to the APAC markets surveyed (see Figure
2). This is a huge step forward as we were previously hesitant to shop
and pay online due to security concerns.
Figure 2: Hong Kong compared with global and APAC in terms of the likelihood of
engaging in digital activities in the next 12 months
17%
Do my shopping online
24%
9%
Use an app to do my banking or manage my money
14%
17%
Use an app to take a taxi
7%
1%
Listen to music via a streaming service
1%
-4%
Watch TV via a streaming service
-13%
Difference in % compared to the global avg Difference in % compared to the APAC avg
*Global averages of all 22 markets surveyed, APAC averages of 6 markets surveyed
Source: Dentsu Aegis Network Digital Society Index Survey 2020
A recent Ipsos study on the impact of COVID-19 on Hong Kong consumers confirms a
similar digital shift. According to their research, 48% of Hong Kong adults declared
spending more time browsing on online shopping platforms and 36% declared they have
purchased more groceries online or used more mobile payments.6
This trend is also true across our surveyed age groups (see Figure 3).
Figure 3: The likelihood of engaging in digital activities compared to last year
Hong Kong Age Breakdown
86 88 85 85 85 84
78 80 78
75
Do my shopping online (% likely) Use an app to do my banking or manage my money (% likely)
Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-65
Source: Dentsu Aegis Network Digital Society Index Survey 2020
6
The Hong Kong Consumer & COVID-19 Study by Ipsos
5. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive
As outlined in the beginning, in times of crisis,
Technology is not killing our people are understandably focusing on how
relationships after all technology can deliver their needs to transact,
to care and to experience. The ability to feel
more engaged with friends, family and the
Within a context of increased online world around them is ranked as the No. 1
consumption and improved confidence impact from their use of technology, in the
in the digital space, personal use of context of social isolation and distancing. 94%
technology is seen as overwhelmingly of the survey sample did not see any
positive in terms of its specific impacts relationships (with other people) deteriorate
on well-being. Out of a list of potential from their use of technology and 97% have not
impacts, with an even number of both experienced bullying online. These results
positive and negative outcomes, the top indicate a positive role technology can play in
five choices in Hong Kong are (see keeping us connected in ways we desire.
Figure 4).
Some priorities vary by age. For example, those
aged 18-24 prioritise using technology to learn
new skills, to relax or gain new experiences and
pleasure. They also cited that increased use of
Figure 4: Top 5 commonly cited
technology resulted in physical issues (see
impacts of personal tech use on health
Figure 5).
& well-being
Figure 5: in what ways is personal use of tech
1 I feel more engaged with friends and
impacting sense of well-being
family and the world around me
Hong Kong Age Breakdown
2 Using technology enables me to
I suffer from 32%
relax or experience pleasure physical health 23%
issues
23%
3 I’m learning new skills/new 20%
knowledge (e.g. using educational 16%
apps, joining online courses and
webinars, etc.)
I’m learning 40%
new skills/new 28%
4 I suffer from physical health issues knowledge
21%
(e.g. repetitive strain injuries, eyesight
17%
problems, bad posture, etc.)
21%
5 I’m monitoring and looking after my
health (e.g. checking health apps Using technology 37%
enables me
and using wearable fitness to relax/or
30%
experience 22%
devices) pleasure
24%
24%
Source: Dentsu Aegis Network Digital Society Index survey 2020
Age 18-24 Age 25-34 Age 35-44
Age 45-54 Age 55-65
Source: Dentsu Aegis Network Digital Society Index survey 2020
6. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive
Well-being or Wealth-being?
Looking beyond technology usage, there is a broad spectrum of factors that can
potentially impact our sense of health and well-being (see Figure 6). Understandably,
physical health ranked at the top.
Figure 6: Key factors driving people’s sense of health & well-being – Hong Kong
Which, if any, of the following do you think is the most important to your sense of
well-being? (% ranking in top 3)
Physical Health 78%
Wealth and financial stability 62%
Relationships with your friends and family 57%
Mental Health 41%
Personal development/self-fulfilment 30%
Quality of the natural environment 13%
Feeling included or part of a community 10%
New experiences 8%
Source: Dentsu Aegis Network Digital Society Index Survey 2020
The second most important driver of health and well-being is wealth and financial
stability, sitting at 62%, followed by relationships with family and friends (57%). It is
the highest amongst the 22 markets surveyed (see Figure 7).
Figure 7: Wealth and Financial stability cited as the most important factor driving
people’s sense of health & Wellbeing - Global
62%
58% 57% 57% Global
54% 53%
49% 46% ave
44% 44% 43%
40% 39% 38% 38%
38% 37% 36%
32% 31% 31% 30%
29%
HK HU ME JP SA SG RU CN NZ AT DE IT ES OZ US FIN UK PL DK FR NO BR
Source: Dentsu Aegis Network Digital Society Index Survey 2020
This reflects how concern is shifting from the initial health impacts of the virus to its
economic impacts. Cigna COVID-19 Global Impact Study has revealed a similar
discovery. People are worried about insufficient funds for retirement, pressure from
mortgages and other expenses such as education costs.7
7
Cigna: Hong Kongers suffering poor health and wellbeing during COVID-19
7. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive
Techlash or Techlove?
Our network has been studying the impact of
digital technologies on society for the last three
years and our evidence shows some consistent
pattern of concern around the world - 57% of
people today believe the pace of technology
change is too fast, a level that has been consistent
since 2018 (see Figure 8).
Figure 8: % agreeing that the pace of tech change
is too fast (2018 – 2020)
57% 57% 57%
2018 2019 2020
Source: Dentsu Aegis Network Digital Society Index Survey 2018 – 2020
In Hong Kong, this is felt more acutely, sitting at
73%, 13% ahead of the APAC average and 16%
ahead of the global average (see Figure 9).
Figure 9: % agreeing the pace of tech change is
too fast (2020)
73%
60%
57%
HK APAC Global
*Global averages of all 22 markets surveyed, APAC averages of 6 markets surveyed
Source: Dentsu Aegis Network Digital Society Index Survey 2020
8. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep DiveDespite this concern, Hong Kongers seem Figure 11: % not agreeing I will take
to be enjoying the benefits of periods of rest from using technology
technological advancement. More than (e.g. computers, smartphones)
half (55%) of them are feeling optimistic Hong Kong Age Breakdown
that digital technology will help solve the
world’s most pressing challenges. 75% of
them do not see the need to take periods 82%
80%
of rest from using technology, while other avg
75%
surveyed markets in the APAC region felt 73%
stronger about this need (see Figure 10). 66%
68%
This also aligns with a finding that only
10% of our survey sample cited that the
use of technology is causing them mental
stress.
Figure 10: % not agreeing I will take
periods of rest from using technology
(e.g. computers, smartphones)
80%
75%
Age: Age: Age: Age: Age:
18-24 25-34 35-44 45-54 55-65
Source: Dentsu Aegis Network Digital Society Index Survey 2020
avg
52%
avg
51% We have also noticed people in Hong
Kong aged 25 to 44 are 22% more likely
to take periods of rest from using
43%
technology than people aged 45 to 65
38% (see Figure 11).
35% 35%
HK CN SG JP AUS NZ
Markets APAC Avg Global Avg
*Global averages of all 22 markets surveyed,
APAC averages of 6 markets surveyed
Source: Dentsu Aegis Network Digital Society Index Survey 2020
9. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep DiveFigure 12: % likely to use technology to Figure 14: % agreeing digital
predict what will happen to my physical technologies have made society more
health in the future unequal between rich and poor
62% 61%
55%
49% 49%
51% 44%
42%
46%
HK APAC Global
HK CN SG JP AUS NZ
*Global averages of all 22 markets surveyed,
APAC averages of 6 markets surveyed
Source: Dentsu Aegis Network Digital Society Index Survey 2020 Source: Dentsu Aegis Network Digital Society Index Survey 2020
Close to half of the people surveyed
As Hong Kongers are welcoming
across the APAC region believe that
technology to play a bigger role in their
digital technologies are worsening the
lives, more than half (55%) of the people
inequality gap between rich and poor.
surveyed plan to use technology to
This sentiment is felt less in Hong Kong
measure health aspects on a daily basis.
(42%), the lowest percentage in the
In particular, around 62% will use
region (see Figure 14).
technology for physical health prediction
(see Figure 12).
Yet, Hong Kongers have less confidence
in emerging technology creating career
In terms of digital marketing, Hong
opportunities for them in the next 5 to 10
Kongers feel less disturbed when being
years, with less than a third (32%) of
shown personalised ads online
people surveyed believing this (see Figure
(33%) - lower than the APAC and the
15). China, on the other hand, is much
global average. (see figure 13).
more optimistic (69%).
Figure 13: % who find it intrusive when Figure 15: % agreeing emerging digital
being shown personalised ads online technologies will create career
49%
opportunities in the next 5 to 10 years
44% 69%
avg 41% 40% 41%
avg 40%
33% 32%
40%
32% 32% 30%
24%
HK CN SG JP AUS NZ HK CN SG JP AUS NZ
Markets APAC Avg Global Avg Source: Dentsu Aegis Network Digital Society Index Survey 2020
*Global averages of all 22 markets surveyed
APAC averages of 6 markets surveyed
Source: Dentsu Aegis Network Digital Society Index Survey 2020
9
.10.
. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep DiveRecommendations
1.
No matter which sector you are in,
brands are now expected to play an
integral role in helping people to
transact, to care, and to experience.
The rapid change of Hong Kong New Business Model
consumer mindsets and behaviours New Revenue Streams
caused by the pandemic can be
threatening to some businesses, but Though Hong Kongers find that technology
also creates a lot of new opportunities changes too fast, the fact that they keep
for others. up with the pace indicates that they
understand the value of technological
acceleration. Brands should look closely at
their existing consumer journey to identify
new business opportunities. Simply adding
value isn’t enough, these new opportunities
should remove the pain points (big or
small) brought about by COVID-19,
through the use of technology.
Not only will this help differentiate your
brand, but it can also transform your
business and grow new revenue streams
while other brands remain stuck.
Solve The Problem - Be Available and Be
Helpful
Foodpanda, one of Hong Kong's top food
delivery platforms has officially launched
their on-demand grocery delivery service
(Pandamart) right as the COVID-19
outbreak began.8 Collaborating with
around 1,000 shops and selling over
14,000 items, aimed to redefine the way
Hong Kongers shop for groceries”.
Delivering anything at any time to
customers, Pandamart filled a growing
need of both their current and new
customers for greater convenience and
variety beyond food.
8
Foodpanda launches 15-minute grocery-delivery service
11. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep DiveChallenging the Convention – Be Agile, Be
Flexible and Be On-Demand
As more people in Hong Kong go online to
learn, after thousands of tuition centres
closed due to social distancing, new forms of
learning have accelerated. Instead of a set
fee for a set class location and time, new
instant learning virtual platforms like
Snapask are offering flexible hours and pay-
per-use. Students can now access different
teachers, submitting a photo of their
question online for instant response anytime,
anywhere. On top of this, by leveraging AI
and big data to provide personalised
learning solutions, it improves both the
students’ and tutors’ productivity (efficiency
and effectiveness) and thus stabilises tutors’
incomes and increase career opportunities
for fresh graduates and tutors. During the
past few months, usage of Snapask and the
number of questions asked on its platform
spiked by 40%.9
A Win-Win Strategy – Begin by Focusing on Doing Good For the Ones in Need
Every year, international companies launch their management trainee programmes in Hong
Kong to hunt for the best of the best. Despite the pandemic and the ensuing economic
uncertainty, 63% 10 of employers in Hong Kong are proceeding with their plans to hire for
critical roles. Yet, campus recruitments have been postponed. A local start-up, OnGrad,
accelerated their transformation into HR x education technology by launching Hong Kong’s
first AI-driven career learning community to help employers and graduates through this
challenging time. Leveraging emerging technology such as AI to optimise user profile
evaluation processes and removing unconscious biases, users are offered recommendations
for employer-provided courses, internship programmes, and volunteering opportunities to
better acquire requisite knowledge, skills, and experience. This community has successfully
attracted 10% of Hong Kong university graduates in a year and has gained support from key
employers like Deloitte and Microsoft.11
9
Technode Global May 2020
10
Covid-19: employer pulse survey, Randstad Hong
11
Kong HKTDC 08 June 2020
12. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive2.
Brand Commerce - Closing the Gap Between Inspiration and
Commerce With Personalisation
Points of communications for brand Home" video hub which included a 12-
inspiration are opportunities to convert. part workout series led by top fitness
There is no time to wait or waste for coaches.12 It aimed to encourage Hong
both consumers and brands. Kongers to sustain a healthy lifestyle by
Personalisation and staying relevant staying active even at home and to
contextually is more crucial than ever. create family bonding moments.
Brands should leverage technologies to
Another example is fitness app Bravera,
help consumers to manage their well-
which rewarded users by converting their
being and wealth with inspiration. As
walking and running data into points that
Hong Kongers are less disturbed by
could be redeemed for gifts.13
personalised online ads, brands should
Ultimately, customers were motivated
take this opportunity to collect
and rewarded for their effort in achieving
customer data to better understand
a healthier lifestyle.
their consumers, and better target and
personalise products and services to
build relationships in a timely manner. Wealth after Health
Inspirations That Address Their Top Hong Kong ranks No. 1 in the APAC
Concern – Holistic Well-being region when it comes to worries about
wealth and financial stability. There are
Knowing that physical (78%), wealth concerns over financial freedom in
(62%), relationship (57%) and mental retirement as well as pressure from
(41%) needs are considered as the most mortgage and education payments, rent,
important to one’s sense of well-being, etc. Many financial institutions (not
brands should consider how their image limited to J.P. Morgan14, Standard
and products can inspire consumers and Chartered Bank15, HSBC16) offer online
help them to achieve their needs the education tools, investment tips, and
moment they arise. insights to guide consumers through the
pandemic’s economic impact. A majority
Stay Fit. Stay T.O.M (Top Of Mind) of these are delivered through live
webinars, online videos, and social
ManulifeMOVE launched the "Move at media.
12
Manulife Website
13
Bravera Website
14
J.P. Morgan Website
15
Standard Chartered Bank Website
16
HSBC Website
13. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep DiveStay Joyful. Stay T.O.M
37% of people in Hong Kong agree that
using technology enables them to relax
or experience pleasure. In addition to the
increased usage of music and video
streaming services, 61% of Hong
Kongers are likely to play games online
in the next 12 months. While the popular
Animal Crossing game achieved
significant success in helping Hong
Kongers stay entertained at home, it has Hone Kong Landmark mall launched its
also created huge opportunities for new online shopping concierge that
cross-brand collaboration. Following enables "members only" to browse and
Santosa’s virtual wedding, Sunkist has purchase using the mobile app.17 The live
created a California citrus grove chat function, via WhatsApp, allowed
simulation for the Animal Crossing customers to directly communicate with
community with scavenger hunts and in-store sales assistants as well as place
secret prizes to brighten up their day.17 an order and pay online.
3.
Members Before Customers
In addition to the launch of the free
enhanced protection and "Non-Face-to-
Face purchasing" arrangement, AIA
launched a COVID-19 alert service on
their AIA Connect mobile app for all
Understanding the importance of registered app users (both AIA and non-
consumer data to personalise brand AIA customers).19 Utilising geo-fencing
experiences and ultimately drive sales, technology and the Office of the
more brands are accepting members Government Chief Information Officers’
even without purchases. This enables API data and GPS, users would
brands to collect consumer data so that immediately receive alerts from the app
they can immediately craft once they were within 200 meters of
communications and bespoke services to buildings with probable or confirmed
achieve a great first impression. cases.
17
Sunkist Brings California Sunshine to the Virtual World of Animal Crossing
18
Landmark mall releases live-chat concierge service through its mobile app
19
AIA Website
14.
Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive4.Contactless and Cashless
End-to-End Experience
Businesses, even the ones with purchases
that are highly reliant on product trials,
are accelerating towards contactless
end-to-end digital experiences since
84% of people are likely to do shopping
online and 81% are likely to use apps to
do banking and manage money. While
many beauty brands are all busy building
and expanding their e-commerce
presence, Sephora is already providing
virtual try-on right on their product
page.20 Tesla not only was the first to
introduce online ordering, they also
introduced the Home Test Drive
Experience during the pandemic to
provide consumers with a safer test-
drive environment (without visiting the
showroom) and more convenience.21
Hong Kongers are agile and fast-paced.
There is a strong need for brands to
accelerate their transformation with a
strong consumer-centric mindset and
technology that taps into numerous
business opportunities that this
pandemic has created.
20
Sephora Website
21
Tesla Website
15. Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep Dive6. The Hong Kong Consumer &
COVID-19 Study, Ipsos
https://www.ipsos.com/en-hk/press-
release-new-ipsos-study-impact-
covid-19-hong-kong-consumers
7. Cigna: Hong Kongers suffering poor
References
health and wellbeing during COVID-19
https://www.marketing-
interactive.com/cigna-hongkongers-
have-lowest-health-and-well-being-
during-covid-19
1. The Asian Digital Transformation
Index 2018 8. Foodpanda launches 15-minute
http://connectedfuture.economist.com/ grocery-delivery service
wp-content/uploads/2018/12/ADTI- https://insideretail.asia/2020/02/19/
whitepaper.pdf foodpanda-launches-15-minute-
grocery-delivery-service/
2. IMD World Digital Competitiveness
Ranking 9. Battle mode for digital
https://www.imd.org/wcc/world- entertainment and education players,
competitiveness-center-rankings/world- Technode Global May 2020
digital-competitiveness-rankings-2019/ https://technode.global/2020/05/05/
digital-playground-for-digital-
3. Google Smarter Digital City 3.0, entertainment-and-education-
Google summary/
https://services.google.com/fh/files/
misc/google_smarter_digital_city_3_ 10. Covid-19: employer pulse survey,
whitepaper.pdf Randstad Hong Kong
https://www.randstad.com.hk/
4. FIS 2019 Retail Global Payments workforce-insights/workforce-
Report, FIS trends/63-are-still-hiring-talent-
https://www.fisglobal.com/flavors-of- despite-anticipated-impact-of-
fast covid-19/
5. Hong Kongers are the world’s most 11. Navigating Covid-19: A Human
reluctant online shoppers, but try Resources Enabler, HKTDC 08 June
stopping the Chinese, SCMP 2020
https://www.scmp.com/business/china- https://hkmb.hktdc.com/en/
business/article/3033093/hongkongers- NDQ5NTQwODA5/hktdc-research/
are-worlds-most-reluctant-online- Navigating-Covid-19-Human-
shoppers-try Resources-Enablers
16.
Techlash or Techlove? Connecting beyond the Crisis – Hong Kong Deep DiveReferences
12. Manulife Website
https://www.manulifemove.hk/en/campaign/
move-at-home/index.html
13. Bravera Website
https://www.bravera.fit/
14. J.P Morgan Website
https://am.jpmorgan.com/hk/en/asset-
management/per/insights/investment-ideas/
coronavirus-asia-views/
15. Standard Chartered Bank Website
https://www.sc.com/en/trade-beyond-borders/
covid-19-nothing-else-matters/
16. HSBC Website
https://www.business.hsbc.com.hk/en-gb/
covid-19
17.Sunkist Brings California Sunshine to the
Virtual World of Animal Crossing
http://asiatoday.com/pressrelease/sunkist-
brings-california-sunshine-virtual-world-animal-
crossing
18. Landmark mall releases live-chat concierge
service through its mobile app
https://www.marketing-interactive.com/
landmark-mall-releases-live-chat-concierge-
service-through-its-mobile-app
19.AIA Website
https://www.aia.com.hk/en/about-aia/media-
centre/press-releases/2020/aia-press-
release-20200318.html
20. Sephora Website
https://www.sephora.hk/pages/virtual-artist
21.Tesla Website
https://www.tesla.com/en_HK/event/edm-all-
home-td
17.
Techlash or Techlove? Connecting beyond the CrisisFor more information on this report please contact: Joyce Zhang Associate Director, Marketing and Communications Joyce.zhang@dentsuaegis.com About Dentsu Aegis Network Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands—Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multimarket brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists. www.dentsuaegisnetwork.com
You can also read
